Wizy Wishlist vs. CP24 Advanced Wishlist: An In-Depth Comparison

Introduction

Navigating the Shopify app store to find the right tools for an ecommerce business can present a significant challenge. Merchants often encounter a vast array of specialized applications, each promising to enhance a specific aspect of the customer journey. One crucial area for improving customer experience and conversion is the wishlist feature, allowing shoppers to save desired products for later. The strategic selection of a wishlist app can significantly influence customer retention and purchase cycles.

Short answer: For merchants seeking a straightforward solution to enable product saving, Wizy Wishlist offers a simple, customizable option focused purely on the wishlist function. In contrast, CP24 Advanced Wishlist extends functionality beyond basic saving, integrating web push notifications and detailed analytics to drive re-engagement. The choice between them often hinges on whether a merchant prioritizes simplicity and core wishlist functionality or desires more advanced re-engagement features, though both paths can lead to tool sprawl if not managed with an eye toward integrated platforms.

This article provides a detailed, feature-by-feature comparison of Wizy Wishlist and CP24 Advanced Wishlist, designed to equip merchants with the insights needed to make an informed decision that aligns with their specific business objectives and operational requirements.

Wizy Wishlist vs. CP24 Advanced Wishlist: At a Glance

Deep Dive Comparison

Core Features and Workflows

Understanding the fundamental capabilities of each app is the first step in determining which aligns better with a store’s operational needs and customer engagement strategy. Both apps aim to facilitate the saving of products, but their approaches and extended functionalities diverge significantly.

Wizy Wishlist: Streamlined Product Saving

Wizy Wishlist focuses on the core functionality of a wishlist: allowing customers to save products they like for future purchase. The app’s description highlights simplicity and ease of use for both merchants and customers. Key features include:

• Easy Access: Customers can add, remove, and purchase items directly from their wishlist, ensuring a smooth shopping experience. This helps prevent customers from forgetting products they are interested in, speeding up future purchase decisions.
• Membership Agnostic: The ability for both members and non-members to use the wishlist broadens its applicability, potentially capturing interest from casual browsers as well as logged-in users.
• Basic Demand Tracking: Merchants gain a control panel with statistics to track customer demands and requests. This insight can be valuable for inventory management and understanding product popularity.

The workflow is primarily customer-driven, centered on saving and later accessing products. Merchants receive data on these interactions but do not have tools for active re-engagement directly within the app, beyond the customer’s self-initiated return to their wishlist. This makes Wizy Wishlist a solid choice for merchants whose primary goal is to provide a convenience feature without additional marketing automation from the wishlist itself.

CP24 Advanced Wishlist: Engagement-Centric Functionality

CP24 Advanced Wishlist takes the wishlist concept several steps further, embedding it within a broader customer engagement framework. Its features are designed not just for saving but for proactively bringing customers back to the store.

• Comprehensive Wishlist Options: This app supports guest wishlists, multiple wishlists per customer, and ensures syncing across all devices. The guest wishlist feature is particularly powerful, capturing intent even from visitors who do not register an account, converting more passive interest into trackable data. Multiple wishlists allow customers to organize products by category, occasion, or recipient, enhancing the organizational utility for complex shopping needs.
• Automated Reminders: A standout feature is the capability to send price drop and low stock reminders for wishlisted items. These are critical re-engagement triggers that can convert hesitant shoppers into buyers by creating urgency or highlighting a value proposition.
• Web Push Marketing: CP24 Advanced Wishlist includes web push notification functionality. It collects customer and visitor push tokens, allowing merchants to launch web push campaigns directly from the app. This is a powerful channel for reaching customers with targeted messages about their wishlisted items or general promotions, circumventing the need for email addresses initially.
• Wishlisted Count Display: The app can show a "Wishlisted count" on product pages alongside the "Add to Wishlist" button. This social proof mechanism can influence other shoppers, indicating product popularity and encouraging them to also add items to their lists.

The workflow for CP24 Advanced Wishlist is more merchant-driven in terms of follow-up. While customers save items, the app provides tools for the merchant to actively follow up on that saved interest through automated triggers and marketing campaigns, aiming to directly drive conversions.

Customization and User Experience

The ability to customize a wishlist app’s appearance and integrate it seamlessly into a store’s existing design is crucial for maintaining brand consistency and providing a cohesive customer experience. Both apps offer customization, but their depth and implications for the user experience differ.

Wizy Wishlist: Visual Customization for Brand Alignment

Wizy Wishlist emphasizes the ability to customize the wishlist page and button to suit the store's aesthetic. This means merchants can:

• Match Store Theme: Adjust colors, fonts, and potentially layout elements of the wishlist interface to align with their brand’s visual identity. This helps ensure that the wishlist feels like an integral part of the store rather than a third-party plugin.
• Pop-up or Page Wishlist: Offers flexibility in how the wishlist is presented, either as a quick pop-up overlay or a dedicated page. The choice depends on the desired user flow and the amount of information the merchant wishes to display.

The focus here is on visual integration and providing a consistent look and feel. The user experience is kept straightforward: save, view, purchase. The ease of access for customers, whether members or guests, implies a simple, uncluttered interface.

CP24 Advanced Wishlist: Deep Configuration and Localization

CP24 Advanced Wishlist provides extensive configurability across its features, extending beyond just visual aspects to functional customization and localization.

• Fully Configurable: The app description highlights that it is "fully configurable," which suggests a broad range of settings for its various features, including the web push notifications, reminders, and wishlist display options. This level of control allows merchants to fine-tune the app’s behavior to match specific marketing strategies.
• Responsive Design: Ensures the wishlist experience is optimized across all devices, from desktop to mobile. This is a fundamental requirement for modern ecommerce, where a significant portion of traffic originates from mobile devices.
• Multi-Language Support: The ability to manage front-store text fully supports non-English languages. This is a critical feature for international merchants or those catering to diverse linguistic audiences, ensuring all customers can engage with the wishlist in their preferred language.

The user experience with CP24 Advanced Wishlist aims to be adaptable and global-ready. The depth of configuration means merchants can tailor the app’s functionality to their specific customer segments and international operations, although this might also imply a steeper learning curve during initial setup.

Pricing Structure and Value for Money

Analyzing the pricing plans for each app is essential for merchants to assess the total cost of ownership and determine which solution offers better value aligned with their budget and projected usage.

Wizy Wishlist: Tiered by Wishlist Item Count

Wizy Wishlist offers four distinct plans, primarily tiered by the number of wishlist items supported:

• Standard Plan ($4.99/month): Includes customizable features, pop-up or page wishlist, and supports up to 500 wishlist items.
• Pro Plan ($9.99/month): Similar features but extends support to 1,000 wishlist items.
• Advanced Plan ($39.99/month): For larger stores, supporting up to 5,000 wishlist items.
• Enterprise Plan ($79.99/month): The highest tier, offering support for up to 10,000 wishlist items.

The value proposition here is directly linked to the volume of wishlist usage. Merchants with a smaller customer base or lower product catalog depth might find the Standard or Pro plans to be cost-effective for providing a basic wishlist. As a store scales and customer engagement with the wishlist grows, upgrading to higher tiers becomes necessary. This transparent, usage-based pricing can be predictable, but merchants must carefully monitor their wishlist item count to avoid unexpected overages or plan jumps. For merchants evaluating feature coverage across plans, the key difference is primarily scale.

CP24 Advanced Wishlist: Feature-Rich, Tiered by Interactions

CP24 Advanced Wishlist also offers four plans, including a free tier, and their pricing structure is more granular, reflecting the additional features like push notifications and detailed reporting. The tiers are based on wishlist items per month and push impressions per month.

• FREE Plan (Free): Includes share wishlist, metrics dashboard, visitor/guest wishlist, welcome & push campaign, up to 100 wishlist items/month, and up to 100 push impressions/month. This free plan is an excellent entry point for new stores or those wishing to test the advanced features without immediate financial commitment.
• BASIC Plan ($2.99/month): Builds on the free plan, adding detailed reports, multiple wishlists, and price drop & low stock reminders. It significantly increases limits to 2,000 wishlist items/month and 10,000 push impressions/month. This plan offers substantial value for its price, introducing powerful re-engagement tools.
• PROFESSIONAL Plan ($9.99/month): Expands on previous plans with 10,000 wishlist items/month, 50,000 push impressions/month, and unlimited sessions/month. This tier matches the Pro plan price of Wizy Wishlist but offers a much broader feature set, including the advanced marketing capabilities.
• ENTERPRISE Plan ($19.99/month): The highest available tier, providing 25,000 wishlist items/month and 100,000 push impressions/month, also with unlimited sessions.

CP24 Advanced Wishlist offers strong value for money, especially given its free plan and the inclusion of advanced features like push notifications and reminders even in its lower-cost tiers. For merchants who can leverage these re-engagement tools, the return on investment can be substantial. The tiered structure encourages growth, allowing merchants to scale their marketing efforts alongside their store’s performance. When comparing plan fit against retention goals, CP24 often provides more tools to actively drive those goals, rather than just tracking them.

Integrations and Compatibility

The seamless operation of a Shopify app within a broader tech stack is crucial. Compatibility with other tools and the Shopify platform itself can impact performance, data flow, and overall operational efficiency.

Wizy Wishlist: Core Shopify Integration

Wizy Wishlist is built for Shopify and focuses on providing its core functionality directly within the platform. Its "Works With" section is not specified in the provided data, suggesting it primarily acts as a standalone wishlist feature without explicit integrations with third-party marketing, analytics, or CRM tools.

• Shopify Ecosystem: Its primary compatibility is with the Shopify storefront, ensuring that the wishlist button and page function correctly within the theme. Merchants seeking a simple, self-contained wishlist solution that doesn't require complex data synchronization with other apps might find this appealing.
• Minimal Integration Overhead: The lack of specified integrations implies a potentially lower integration overhead. This can be an advantage for smaller teams or those looking to minimize complexity in their app stack.

CP24 Advanced Wishlist: Built for Engagement Workflows

CP24 Advanced Wishlist also operates within the Shopify ecosystem, but its feature set, particularly web push notifications and detailed reports, suggests a design amenable to broader marketing strategies. Like Wizy Wishlist, specific external integrations are not specified in the provided data. However, the nature of its features implies a more active role in the merchant's marketing tech stack.

• Cross-Device Syncing: The "synced across all devices" feature is a testament to modern compatibility requirements, ensuring customers have a consistent experience regardless of how they access the store.
• Language Support: Its capability to support all languages through "full manageable front-store text" indicates robust internal compatibility for international stores, addressing a key requirement for global merchants.

While explicit integrations with other apps are not detailed for either, CP24 Advanced Wishlist’s focus on push campaigns and detailed analytics naturally positions it as a tool that could be more readily integrated into a merchant's overall engagement strategy, even if manual data export/import is initially required. This highlights the importance of checking merchant feedback and app-store performance signals for integration claims.

Analytics, Reporting, and Customer Insights

For any ecommerce tool, the ability to provide actionable data is paramount. Merchants need to understand how customers interact with features to make informed business decisions.

Wizy Wishlist: Basic Demand Tracking

Wizy Wishlist offers a "control panel with powerful statistics" to "track the demands and requests of your customers instantly."

• Core Metrics: This likely includes data such as which products are most frequently added to wishlists, the total number of wishlist items, and possibly the number of conversions from wishlists. Such data is fundamental for understanding product popularity and customer intent.
• Inventory & Marketing Insight: By seeing what customers want, merchants can inform inventory decisions, identify popular items for promotions, or gauge interest in new products.

The insights provided are primarily focused on product demand and customer saving behavior, serving as a feedback loop for product management and strategic planning.

CP24 Advanced Wishlist: Detailed Reports and Behavioral Analytics

CP24 Advanced Wishlist provides more in-depth analytical capabilities, geared towards understanding and acting upon customer behavior.

• Comprehensive Reports & Analytics: Offers "comprehensRive reports & analytics to make better decisions." This suggests a wider range of metrics beyond basic demand, potentially including conversion rates from reminders, engagement rates with push notifications, and detailed segmentation of wishlist users.
• Re-engagement Performance: The ability to track push impression data directly correlates with the effectiveness of re-engagement campaigns. Merchants can assess which price drop or low stock reminders yield the highest click-through rates and conversions.
• Behavioral Insights: With features like guest wishlists and multiple wishlists, the analytics likely extend to understanding distinct segments of customers and their specific saving patterns, offering a richer view of intent.

For merchants who prioritize data-driven marketing and wish to measure the direct impact of their wishlist re-engagement efforts, CP24 Advanced Wishlist offers a more robust set of tools. This allows for more granular optimization of marketing spend and a clearer view of total retention-stack costs.

Customer Support and Reliability

The reliability of an app and the quality of its customer support are critical factors that influence a merchant's long-term satisfaction and operational stability. Public reviews and developer reputation often serve as proxies for these aspects.

Wizy Wishlist: Emerging Developer with Untested Support

Wizy Wishlist is developed by PATH. As per the provided data, it currently has 0 reviews and a 0 rating.

• Limited Public Feedback: The absence of reviews means there is no public track record of other merchants' experiences with the app, its support responsiveness, or its overall reliability. This presents a higher degree of uncertainty for potential users, as they cannot assess typical issues or the developer's historical performance.
• Developer Reputation: Without public reviews specific to this app, merchants would need to research other apps by PATH, if any, to gauge their reputation for support and stability.

Merchants considering Wizy Wishlist would need to factor in this lack of public validation. They might need to rely more heavily on direct communication with the developer during a trial period to assess support responsiveness and feature stability.

CP24 Advanced Wishlist: Positive Early Feedback

CP24 Advanced Wishlist is developed by CloudPlug24. It has 6 reviews and a perfect 5-star rating.

• Positive User Sentiment: The 5-star rating, while based on a small number of reviews, indicates that early adopters have had positive experiences with the app and its functionality. This suggests initial reliability and satisfactory support for those who have used it.
• Developer Trust: A perfect rating, even with limited reviews, can be a trust signal for merchants. It suggests the developer is attentive to issues and provides a functional, well-received product. Scanning reviews to understand real-world adoption patterns can provide further insights.

While 6 reviews is not a large sample size, it provides a stronger indication of reliability and support quality compared to an app with no reviews. Merchants can likely expect a reasonable level of support and a functional app based on this initial feedback.

Performance and Operational Considerations

Beyond features and pricing, merchants must consider how an app impacts their store's performance, compatibility with other systems, and the overall operational overhead it introduces.

Wizy Wishlist: Lean and Focused

Given its focus on core wishlist functionality, Wizy Wishlist is likely designed to be a lightweight app.

• Minimal Performance Impact: A simpler app with fewer external calls or complex scripts typically has a lower impact on page load times and overall store performance. This is beneficial for maintaining a fast, responsive storefront.
• Reduced Operational Complexity: With no explicit advanced integrations or complex marketing automation features, Wizy Wishlist requires less ongoing management or configuration. Its operational overhead is primarily limited to initial setup and periodic monitoring of wishlist data.
• Fewer Conflicts: A more specialized app might also reduce the likelihood of conflicts with other apps in the store’s tech stack, offering a more stable environment for core operations.

This app is designed for merchants who prioritize operational simplicity and minimal intervention, ensuring the wishlist feature works without adding significant layers of complexity to their daily workflow.

CP24 Advanced Wishlist: Feature-Rich with Management Needs

CP24 Advanced Wishlist, with its web push notifications, reminders, and detailed reporting, inherently carries a slightly higher level of operational considerations.

• Performance vs. Features: While stated as having "responsive design," the addition of web push functionality and background processes for reminders and data collection could potentially introduce more scripts or external requests compared to a purely static wishlist. Merchants should always monitor their store's performance after installing any app.
• Active Management: The push campaigns and reminders require active management, content creation, and monitoring for effectiveness. This adds an ongoing task to the marketing team’s responsibilities, which is part of the value but also an operational cost.
• Data Management: Collecting push tokens and generating detailed reports necessitates robust data handling. Merchants would need to understand how this data is managed, stored, and utilized to ensure compliance with privacy regulations.
• "Works With" Nuances: Although specific "Works With" data is not provided, the "responsive design" and "synced across all devices" implies robust internal compatibility. However, merchants should always confirm the install path used by Shopify merchants to ensure compatibility with their specific theme and any custom code.

For CP24 Advanced Wishlist, the operational consideration shifts from simple maintenance to active engagement and optimization. This requires a merchant team that is prepared to leverage and manage these advanced features to extract their full value.

The Alternative: Solving App Fatigue with an All-in-One Platform

Merchants frequently encounter "app fatigue" — a common challenge stemming from the proliferation of single-function apps. This leads to several operational inefficiencies:

• Tool Sprawl: Managing numerous individual apps for different functions (e.g., one for wishlists, another for reviews, a third for loyalty) can become cumbersome and lead to an overloaded tech stack.
• Fragmented Data: Each app collects its own data, often stored in silos. This makes it difficult to get a holistic view of customer behavior, personalizing experiences, or accurately attributing marketing efforts.
• Integration Overhead: Ensuring seamless communication and data flow between disparate apps requires ongoing effort, custom configurations, and troubleshooting, consuming valuable development and operational resources.
• Inconsistent Customer Experience: Different app interfaces can create a disjointed experience for customers, impacting brand perception and usability.
• Stacked Costs: While individual apps might seem affordable, their combined subscriptions often exceed the cost of an integrated platform, without providing the same level of synergy.

This is where Growave’s “More Growth, Less Stack” philosophy offers a compelling alternative. Growave is an all-in-one retention platform that consolidates essential customer engagement tools into a single, integrated suite. Instead of patching together various apps for loyalty, reviews, referrals, and wishlists, merchants can manage these critical functions from one unified dashboard.

Growave’s integrated approach directly addresses the pain points of app fatigue by offering:

• Unified Customer Profiles: All customer data, from wishlist activity to loyalty points and review submissions, is centralized. This provides a truly 360-degree view of each customer, enabling highly personalized marketing and improved segmentation. This makes it easier for teams to map costs to retention outcomes over time.
• Seamless Workflows: The different modules—Loyalty & Rewards, Reviews & UGC, Referrals, and Wishlist—are designed to work together synergistically. For example, customers earning loyalty points and rewards designed to lift repeat purchases can also save items to a wishlist, or receive incentives for collecting and showcasing authentic customer reviews. This holistic approach reduces manual effort and increases the effectiveness of engagement campaigns.
• Cost Efficiency: By combining multiple functionalities into one subscription, Growave often presents a more economical solution compared to stacking several individual apps. This approach also simplifies the process of evaluating feature coverage across plans and allows for more strategic planning retention spend without app sprawl surprises.
• Consistent Brand Experience: All customer-facing elements, from the wishlist interface to review widgets and loyalty program dashboards, are customizable and consistent with the store’s brand identity, ensuring a polished and professional look. For high-growth brands with complex requirements, Growave offers capabilities designed for Shopify Plus scaling needs.
• Simplified Management: A single platform means one point of contact for support, one interface to learn, and significantly reduced integration challenges. This frees up merchant teams to focus on strategy and growth rather than troubleshooting app conflicts. Brands can explore real examples from brands improving retention through this consolidated approach.

For merchants aiming to maximize customer lifetime value through cohesive strategies, Growave offers robust loyalty programs that keep customers coming back, powerful tools for social proof that supports conversion and AOV, and advanced features for stores running on an approach that fits high-growth operational complexity. This integrated philosophy enhances customer retention and streamlines operations.

Conclusion

For merchants choosing between Wizy Wishlist and CP24 Advanced Wishlist, the decision comes down to the desired depth of wishlist functionality and engagement strategy. Wizy Wishlist serves as a straightforward, easy-to-implement solution for providing customers with a basic product saving capability, ideal for stores prioritizing simplicity and core features. Its value lies in its directness and customizable display, though it lacks advanced re-engagement tools. CP24 Advanced Wishlist, conversely, offers a more robust platform, extending beyond simple saving to active customer re-engagement through web push notifications, automated reminders for price drops and low stock, and detailed analytics. This makes it a stronger choice for merchants who want to leverage their wishlist data for proactive marketing and conversion optimization. The higher rating and small body of positive reviews for CP24 Advanced Wishlist also suggest a more validated user experience compared to Wizy Wishlist's current lack of public feedback.

However, both apps, by specializing in wishlists, contribute to the broader challenge of app fatigue. As merchants scale, they often find themselves needing not just a wishlist, but also loyalty programs, reviews, and referral systems. Integrating these functions from disparate providers can lead to data silos, integration headaches, inconsistent customer experiences, and escalating costs. An all-in-one solution like Growave addresses these challenges by consolidating essential retention tools into a single platform. This integrated approach allows for a unified view of customer data, seamless cross-feature workflows, and a more streamlined operational footprint, ultimately offering a clearer path to sustainable customer lifetime value. By consolidating customer engagement efforts within one platform, merchants can achieve stronger customer relationships and more efficient growth. To reduce app fatigue and run retention from one place, start by reviewing the Shopify App Store listing merchants install from.

FAQ

What are the key differences between Wizy Wishlist and CP24 Advanced Wishlist?

The primary difference lies in their scope. Wizy Wishlist provides a core, customizable wishlist function for customers to save items. CP24 Advanced Wishlist extends this with advanced re-engagement features, including guest wishlists, multiple wishlists, automated price drop and low stock reminders, and integrated web push notifications, aiming to actively drive customers back to purchase.

Which app is better for a new or small Shopify store?

For a new or small Shopify store seeking basic wishlist functionality with minimal setup and a focus on simplicity, Wizy Wishlist could be suitable due to its straightforward nature and lower-tier pricing. However, CP24 Advanced Wishlist offers a free plan and its Basic plan at a very competitive price, providing advanced features that even smaller stores could leverage for more proactive customer engagement from the outset, offering a better value proposition for active growth.

How does an all-in-one platform compare to specialized apps?

An all-in-one platform, such as Growave, consolidates multiple customer engagement features like wishlists, loyalty programs, reviews, and referrals into a single solution. This contrasts with specialized apps that focus on one specific function. The integrated approach of an all-in-one platform reduces app sprawl, centralizes customer data, streamlines workflows, ensures a consistent customer experience, and often provides a lower total cost of ownership compared to stacking multiple individual apps. It simplifies management and allows for more cohesive customer retention strategies across various touchpoints.

Should a merchant be concerned about the number of reviews for an app?

Yes, the number and quality of reviews serve as valuable social proof and indicators of an app's reliability, customer satisfaction, and developer support. An app with a substantial number of positive reviews typically signals a mature, well-supported product. Apps with very few or no reviews, like Wizy Wishlist, present more uncertainty regarding their long-term performance and the quality of support, requiring merchants to exercise more due diligence during a trial period.