Wishlister vs. Super Wishlist: An In-Depth Comparison

Introduction

Choosing the right wishlist app for a Shopify store can feel surprisingly consequential. Wishlists impact discovery, recovery, and long-term customer value—yet merchants face dozens of single-purpose apps that look similar on the surface. Picking the wrong one can create maintenance overhead, fragmented data, and missed conversion opportunities.

Short answer: Wishlister is a very simple, low-cost option for merchants who only need basic wishlist creation and sharing. Super Wishlist offers a broader feature set—email alerts, multiple lists, and theme-friendly widgets—that suits stores that want more customer-facing controls and marketing hooks. For merchants trying to reduce tool sprawl while unlocking retention, an integrated retention platform like Growave is often the better value for money.

This article provides a feature-by-feature, practical comparison of Wishlister (developer: MeBiz) and Super Wishlist (developer: TechnoThrone), including user ratings, pricing, integrations, and real merchant use cases. The aim is an impartial assessment that helps merchants decide which tool fits their needs—or whether a single vendor that bundles wishlist functionality alongside loyalty, referrals, and reviews is a smarter long-term choice.

Wishlister vs. Super Wishlist: At a Glance

Deep Dive Comparison

Product Positioning and Developer Context

Wishlister is positioned as a lightweight wishlist builder: simple list management, category organization, and sharing. The stated goal is to make wishlists easy to add and use, with a low monthly price point.

Super Wishlist positions itself as an impactful wishlist that contributes to conversions and customer retention. It focuses on marketing-ready features: email alerts for restock and price drops, guest or public wishlists, and integrations with popular email platforms.

Both apps target Shopify merchants who want to let customers save products for later. They diverge in depth: Wishlister keeps the surface area small; Super Wishlist layers in engagement and automation features that aim to turn saved items into purchases.

User Ratings and Social Proof: What the Numbers Say

Ratings and review counts matter for two reasons: they signal current reliability and give an idea of real-world merchant satisfaction.

• Wishlister: 2 reviews, average rating 2.5. A very small sample and a low average score raises concerns about either early-stage quality, neglected support, or mismatched expectations. Merchants should interpret this as a red flag to request a demo, trial, or test on a staging store before deploying widely.
• Super Wishlist: 7 reviews, average rating 5.0. More reviews and a perfect average suggest solid satisfaction among early adopters. Still, the review count is modest; look for recent review recency and whether reviewers reflect similar store sizes and themes.

Low review counts for both apps mean merchants must validate claims through hands-on testing and confirm compatibility with their theme and workflows.

Features Compared

Wishlist Fundamentals

Both apps provide the core wishlist functions merchants expect:

• Save items for later
• Share lists via social links or email
• Create a wishlist page accessible from storefront

Wishlister highlights category-based wishlists for organizing favorites into sections, which benefits stores with many SKUs or diverse collections. Super Wishlist offers similar basic capabilities but extends them with multi-list support on paid plans and guest/public wishlist options.

Key differences:

• Item limits: Super Wishlist offers a Free plan limiting wishlist items (100 items) while paid plans remove the cap. Wishlister’s single paid tier suggests no explicit item cap is stated, but merchants should confirm practical limits.
• Multiple lists: Super Wishlist supports multiple lists on paid plans, which can be useful for gift lists, event-based curation, or segmentation. Wishlister appears focused on a single wishlist experience.
• Save-for-later: Super Wishlist’s top tier explicitly includes a Save For Later feature that interacts with the cart flow; Wishlister does not list such functionality.

Customer Engagement & Conversion Tools

This is where Super Wishlist differentiates itself:

• Restock and price-drop alerts: Super Wishlist’s Advanced plan includes automated email alerts to the customer when wishlisted items come back in stock or their price changes. This creates a deliberate conversion trigger.
• Auto reminder emails: Super Wishlist can send reminder nudges—useful for recovering interest before an item sells out or for Black Friday planning.
• Trending wishlist widget and product "like" functionality: These social-proof features can highlight popular items and simulate demand.
• Integrations with email platforms: Super Wishlist integrates with Klaviyo and Brevo, giving marketers the option to capture wishlist activity into their growth stacks.

Wishlister focuses on the browsing and list management side with a simpler feature set. That simplicity can be an advantage for small merchants who want less configuration and an app that "just works" without marketing automation.

Sharing and Social Behavior

Both apps enable sharing wishlists to friends and family via social channels or email. Super Wishlist includes public or guest wishlist options and share widgets—useful for gift-driven stores (jewelry, gifting, weddings). Wishlister supports social links and saves with secure user login, which covers the basics.

Customization and Theming

• Wishlister claims seamless integration with any Shopify store; given its simpler UI surface, theme integration should be quick. However documentation and sample styles are essential; merchants should test buttons and icons across their primary theme and mobile breakpoints.
• Super Wishlist advertises quick theme integration and offers customization on paid tiers, including button and icon customization on the Free plan, and deeper custom branding on Advanced. This is important for brands that depend on visual consistency.

Data Export and Ownership

• Super Wishlist’s Advanced plan lists import & export wishlist data as a feature. Merchants who want to extract wishlists for CRM enrichment, segmentation, or backup will value this.
• Wishlister does not list import/export capabilities. Merchants who need to own and analyze wishlist data should confirm data access with the developer.

Integrations and Marketing Stack Compatibility

Integrations can make or break a wishlist tool’s utility:

• Super Wishlist: Integrates with Klaviyo and Brevo, with Mailchimp and Omnisend listed as “coming soon.” Direct integrations enable richer lifecycle messaging using wishlist events (e.g., segmenting users who wishlisted a product category).
• Wishlister: No integrations listed. That limits automated reactivation flows and makes wishlist data siloed unless developers expose webhooks or exports.

For merchants who use an email or retention platform, Super Wishlist’s integrations provide immediate lift. For stores relying only on Shopify-admin notifications or manual outreach, Wishlister might be sufficient.

Pricing and Value

Pricing is not just cost-per-month; it’s value per merchant goal—conversions, retention, and operational overhead.

Wishlister Pricing

• Basic — $2.99 / month

This is a very low entry price, attractive for tiny stores or merchants experimenting with a wishlist concept. That price point suggests limited features and support scope. Merchants should evaluate whether $2.99 covers the required functionality (theme compatibility, no item caps, and data access).

Value considerations:

• Good for a low-cost test of wishlist behavior.
• Potential hidden costs: if integrations or custom work are needed, developer fees could exceed app savings.
• Low review count and rating require trial before committing.

Super Wishlist Pricing

• Free — Free (100 wishlist items, button/icon customization, wishlist page, modify language, reports)
• Basic — $4.99 / month (unlimited items, multiple lists, popup & drawer, public/guest wishlist)
• Advanced — $8.99 / month (custom branding, import/export, price-drop & restock alerts, auto reminder, Klaviyo/Brevo integrations)
• Super — $10.99 / month (Advanced + Save for later, product like functionality, trending widget)

Value considerations:

• Free tier lets merchants test the UX and get basic analytics up to 100 items—helpful for micro-stores.
• Paid plans remain inexpensive relative to specialist marketing or automation apps, making Super Wishlist appealing for stores that want email triggers and integrations without major cost.
• The cost-to-feature ratio favors stores that will use alerts, integrations, and save-for-later features; these functions can directly impact conversion rates.

Comparative takeaways:

• Wishlister is the cheapest option but offers limited features and lower confidence signals from reviews.
• Super Wishlist provides a clearer step-up path and marketing integrations at modest monthly fees—better value for merchants who want wishlist events to feed conversion workflows.

Integration & Technical Compatibility

Integrations matter for data flow and marketer efficiency.

• Super Wishlist supports Klaviyo and Brevo directly—this enables automated flows (price drop, restock) to reach customers without manual segmentation. It also mentions upcoming connections to Mailchimp and Omnisend.
• Wishlister lists no third-party integrations; merchants that use email marketing, remarketing, or customer support tools should ask whether webhooks, APIs, or CSV exports are available.

Platform compatibility:

• Super Wishlist lists compatibility with Klaviyo and Brevo explicitly in product data. That reduces the time to value for merchants already invested in those platforms.
• Wishlister claims seamless Shopify integration, but that is different from connecting wishlist events to downstream tools.

Merchants should test how wishlist data appears in their email platform, tag users, and measure conversions to confirm the integration’s effectiveness.

Support, Documentation, and Reliability

Support level is a crucial operational metric:

• Wishlister’s low review count and average rating suggest limited community feedback. Merchants should confirm support channels, response SLA, and whether live debugging is available.
• Super Wishlist has more reviews and positive ratings. Merchants should still confirm support availability and whether documentation covers theme native compatibility (e.g., Turbo, Debutify, Dawn).

Practical support checks before install:

• Ask for a support SLA or estimated response times.
• Test support with a pre-sales question to assess turnaround and technical knowledge.
• Confirm whether the app is actively maintained and updated for Shopify theme changes and new APIs.

UX, Onboarding, and Setup

Setup time and friction determine whether an app becomes another abandoned tool or a regularly used feature.

• Wishlister: Expect a simple setup—install, add wishlist link, basic styling. The $2.99 price suggests a lightweight onboarding model.
• Super Wishlist: Advertised as “easy to integrate” with options for popup, drawer, and wishlist page layouts. The richer feature set means slightly more configuration (email templates, integrations, alert cadence), which is worthwhile for teams planning to run automated reactivation campaigns.

Onboarding considerations for both:

• Check whether buttons appear in product listings and quick views.
• Validate mobile responsiveness.
• Confirm which pages require theme edits versus automatic injection.

Analytics and Measurement

Measuring the ROI of a wishlist app requires analytics that tie wishlisting to conversions.

• Super Wishlist offers reporting in its Free plan and more features on paid tiers. Integrations with Klaviyo/Brevo allow wishlist events to be tracked as customer behaviors for segmentation.
• Wishlister’s product listing does not highlight analytics or export tools, so merchants who rely on data-driven decisions should request reporting options.

Merchants should define key metrics before installation:

• Percentage of visitors adding items to wishlists
• Conversion rate of wishlisted items vs non-wishlisted
• Recovery rate from restock/price alerts
• Incremental revenue attributable to wishlist-driven emails

Security, Compliance, and Data Portability

Wishlist data often ties to customer accounts and email addresses. Merchants should confirm:

• Data storage location and retention policy
• GDPR/CCPA compliance and customer data deletion processes
• Exportability: whether merchant-owned data can be exported for long-term analysis or migrations

Super Wishlist lists import/export on Advanced—an advantage for data portability. Wishlister does not advertise this, so merchants should verify before committing.

Scalability and Enterprise Considerations

For growing brands or Shopify Plus stores, wishlist features should scale and integrate with complex flows.

• Super Wishlist’s integration roadmap and richer feature set make it more viable for stores that want wishlist events to feed into lifecycle automation.
• Wishlister’s low price and simple feature set may be better suited for smaller catalogs and stores not relying heavily on automated marketing.

Neither app offers the full ecosystem of retention tools that enterprise merchants require (loyalty, referrals, reviews, VIP tiers, headless APIs). Stores approaching medium-to-large scale will likely need additional apps, which increases the total cost and technical complexity.

Practical Use Cases: Which App Fits Which Merchant?

Below are realistic, non-fictional merchant profiles and the app fit:

• Small single-op store testing wishlist demand, minimal marketing stack, tight budget: Wishlister can serve as an inexpensive testbed.
• Growing apparel or gift store wanting price-drop/restock nudges and email automation: Super Wishlist delivers more value out of the box thanks to alerts and Klaviyo/Brevo integrations.
• Store with high SKU count and multi-event promotions (e.g., seasonal restock alerts): Super Wishlist supports multiple lists and alerts that scale with inventory planning.
• Brand wanting to minimize app sprawl and build a unified retention strategy (wishlist + loyalty + referrals + reviews): Consider a consolidated platform that bundles wishlist with other retention tools.

Pros and Cons Summary

Wishlister

• Pros:
  • Very low monthly price ($2.99).
  • Simple wishlist basics: categories, sharing, secure logins.
  • Quick to deploy for testing.
• Cons:
  • Very low review count and modest rating (2 reviews, 2.5 stars).
  • No listed integrations or advanced features.
  • Potential for missing analytics and export functionality.

Super Wishlist

• Pros:
  • Free tier available for initial testing (100 items).
  • Robust feature tiers with alerts, import/export, custom branding, and save-for-later.
  • Integrations with Klaviyo and Brevo for lifecycle automation.
  • Better social proof (7 reviews, 5.0 stars).
• Cons:
  • Still a single-purpose app—other retention features require additional apps.
  • Feature gaps may remain compared to enterprise retention platforms.

The Alternative: Solving App Fatigue with an All-in-One Platform

Merchants that install multiple single-purpose apps often run into "app fatigue"—the repeated cost, overlapping features, and fragmented data that come with managing a growing app stack. Each new app adds integration points, UI changes, and potential conflicts with themes or other extensions. That can slow down experimentation and erode margins through hidden subscription fees.

An alternative approach is to consolidate retention tools under one vendor that offers wishlist functionality alongside loyalty, referrals, reviews, and VIP programs. This reduces friction and centralizes customer data to drive more coherent campaigns.

Growave’s philosophy—More Growth, Less Stack—addresses this pain point by combining wishlist features with loyalty and referral mechanics so merchants can drive repeat purchases and higher lifetime value without adding more single-purpose apps. Key benefits of consolidation include:

• Unified customer data: Wishlists, loyalty status, referrals, and reviews live in a single profile, enabling more accurate segmentation and personalized campaigns.
• Fewer compatibility issues: One vendor supporting multiple modules reduces the likelihood of theme conflicts and mishandled scripts.
• Better long-term value: Paying a single platform for multiple capabilities can be more economical than subscribing to several specialized apps.

Merchants evaluating consolidation will want to see concrete product fit and integration options. Growave pairs wishlist features with loyalty and review systems so merchants can build richer retention flows:

• Combine wishlist behavior with rewards: For example, reward customers for creating wishlists or sharing them publicly, driving both acquisition and retention. Learn how to build loyalty and rewards that drive repeat purchases.
• Use wishlist data to inform social proof: Highlight wishlisted items alongside customer reviews or UGC to increase conversion trust. Explore ways to collect and showcase authentic reviews.

Beyond the wishlist, an integrated platform simplifies the technical landscape:

• Centralized reporting helps attribute revenue to wishlist-driven campaigns.
• Built-in integrations with major tools reduce the need for third-party middleware.
• Dedicated onboarding and success plans for higher-tier customers reduce configuration time.

For merchants who want to evaluate the economics of consolidation, it’s useful to compare subscription and functionality across options. One way to get a feel for cost and capabilities is to compare Growave plans and pricing. For stores that prefer to install and test an integrated solution directly from the Shopify ecosystem, Growave is available to add from the Shopify App Store.

If a hands-on walkthrough is preferred, merchants can book a personalized demo to see how wishlist events feed into larger loyalty, referral, and review programs. Book a personalized demo to see how an integrated retention stack improves retention.

How consolidation addresses wishlist app limitations

• Data portability: Integrated platforms often provide rich export and API options across modules, reducing data silos.
• Cross-channel automation: Wishlist events can drive loyalty points, referral incentives, or review requests without stitching workflows across multiple vendors.
• Single billing and vendor support: Operations teams only manage one vendor relationship instead of several—smoother SLAs and centralized troubleshooting.

Integrations and enterprise readiness

For merchants on Shopify Plus or stores with complex checkout and headless setups, an integrated platform should offer advanced integrations. Growave lists compatibility with many tools and offers Plus-level support and headless APIs. Merchants looking for enterprise capabilities can explore solutions for high-growth Plus brands and evaluate how wishlist functionality behaves in large-scale flows.

Customer examples and inspiration

Seeing how other brands use wishlist-plus-retention combos can clarify potential ROI. Merchants can review customer stories from brands scaling retention to understand tactical implementations and outcomes.

Why choose consolidation over single-purpose tools?

• Retention acceleration: Combining loyalty and wishlist events helps convert interest into repeat purchases more reliably than isolated wishlist reminders.
• Reduced technical debt: Fewer scripts, fewer theme edits, fewer points of failure.
• Better lifetime value: A coordinated retention strategy increases customer LTV more predictably than one-off optimizations.

Deployment Checklist: How to Choose and Validate a Wishlist Option

Before installing any wishlist app, follow this checklist to reduce risk and maximize impact:

• Define objectives: Is the wishlist primarily for inspiration, social sharing, or conversion via alerts?
• Map integrations: Confirm whether email platforms or CRM systems require wishlist events.
• Test on a staging theme: Verify button placement, mobile behavior, and overlap with existing cart flows.
• Validate data access: Ensure exports or APIs exist for reporting and backups.
• Confirm support SLA: Test pre-sales or technical support responsiveness.
• Pilot and measure: Run a pilot for a minimum of 30 days tracking wishlisting rates, conversion lifts from alerts, and reactivation revenue.

Both Wishlister and Super Wishlist can pass different stages of this checklist depending on merchant priorities. Wishlister can be a quick, inexpensive test. Super Wishlist is stronger when merchants require integrated alerts and email workflows. For wider retention ambitions, consider the consolidated approach described in the previous section.

Migration and Exit Strategy

Installing an app should not lock merchant data away. Before committing:

• Ask whether wishlist data can be exported in a structured format.
• Confirm if the app provides clean uninstall routines (removes scripts and metafields).
• Evaluate the steps needed to migrate wishlist data into a new tool or consolidated platform.

Super Wishlist includes import/export in Advanced, which makes migrations and backups possible. Wishlister does not advertise export features; confirm this capability directly with the developer.

Costs Beyond Subscription

Consider the total cost of ownership:

• Theme customizations and developer time for bespoke styling.
• Integration engineering for API or webhook mapping to email tools.
• Duplicate functionality between apps (e.g., having a wishlist app plus a separate loyalty app that also supports wishlisting-like behavior).
• Support contracts and vendor management overhead.

A low subscription price can be undermined by higher integration or development costs. Consolidation often reduces hidden costs over time by streamlining workflows and reducing duplicate development work.

Conclusion

For merchants choosing between Wishlister and Super Wishlist, the decision comes down to scope and long-term retention strategy. Wishlister is an affordable, minimal wishlist that can work well for solo sellers or merchants doing a first test of wishlist behavior. Super Wishlist offers more advanced features—email alerts, unlimited items on paid tiers, import/export, and Klaviyo/Brevo integrations—making it better suited for stores that want wishlist data to drive automated conversions.

Beyond the immediate choice between single-purpose wishlist apps, consider whether reducing app sprawl might deliver better long-term value. An integrated retention platform removes friction between wishlist behavior and broader loyalty, referral, and reviews programs—resulting in higher customer lifetime value and lower technical overhead. Merchants curious about consolidating retention tools can compare Growave plans and pricing or choose to install Growave from the Shopify App Store to evaluate an integrated approach that includes wishlist functionality alongside loyalty and reviews. For those who want a guided walkthrough, book a personalized demo to see how consolidation reduces the number of apps while improving retention outcomes.

Start a 14-day free trial to test an integrated retention stack and see how unifying wishlist, loyalty, referrals, and reviews influences repeat purchases and lifetime value. Compare Growave plans and pricing and review how the platform brings wishlist activity into broader retention campaigns. If the business is on a growth trajectory or on Shopify Plus, explore solutions for high-growth Plus brands to confirm enterprise readiness.

FAQ

What are the main differences between Wishlister and Super Wishlist?

• Wishlister is a lightweight wishlist focused on basic list creation, category organization, and sharing at a very low monthly price. Super Wishlist provides a tiered feature set including restock and price-drop alerts, multi-list support, import/export, and integrations with Klaviyo and Brevo—making it more suitable for merchants who want wishlist data to feed marketing automation.

Is Super Wishlist worth its monthly fee compared to Wishlister?

• For merchants that plan to use price-drop and restock alerts or integrate wishlist events with an email platform, Super Wishlist’s paid tiers (from $4.99/month) typically offer better value for money due to conversion-driving features. For merchants who only need a basic wishlist and want the lowest cost, Wishlister can be appropriate.

How reliable are the apps based on reviews?

• Both apps have modest review counts. Wishlister shows 2 reviews with a 2.5 rating, raising caution. Super Wishlist has 7 reviews with a 5.0 rating, offering stronger but still limited social proof. Merchants should trial both in a test environment and verify support responsiveness before full deployment.

How does an all-in-one platform compare to specialized apps?

• An all-in-one platform removes data silos by combining wishlist functionality with loyalty, referrals, and reviews—allowing for unified customer profiles and coordinated retention campaigns. This reduces technical complexity and often improves long-term ROI by making wishlist events actionable across multiple retention channels. Merchants can compare Growave plans and pricing or install via the Shopify App Store to evaluate consolidation.