Wishlister vs OneMobile: Mobile App Builder Comparison

Introduction

Choosing the right applications for a Shopify store can be a significant challenge, with merchants often navigating a vast ecosystem of tools promising enhanced functionality and improved customer engagement. The decision extends beyond immediate features, impacting long-term operational efficiency, data integrity, and overall customer experience. Selecting an app involves evaluating its core purpose, how it integrates with existing systems, and the value it delivers relative to its cost and complexity.

Short answer: Wishlister primarily offers a straightforward, budget-friendly solution for adding basic wishlist functionality to a Shopify store, ideal for merchants prioritizing a single, specific feature. OneMobile ‑ Mobile App Builder, in contrast, provides a comprehensive platform for converting an entire Shopify store into a native mobile application, encompassing features like wishlists, push notifications, and loyalty within a broader mobile strategy. Merchants seeking to reduce tool sprawl and improve retention across multiple touchpoints may find that a unified platform offers a more holistic and less fragmented approach to growth.

This comparison aims to provide a clear, objective analysis of Wishlister and OneMobile ‑ Mobile App Builder. By examining their features, pricing, integration capabilities, and ideal use cases, this guide will help Shopify merchants make an informed decision aligned with their specific business goals and operational maturity.

Wishlister vs. OneMobile ‑ Mobile App Builder: At a Glance

When considering specialized tools versus comprehensive platforms, merchants often weigh the immediate need against future growth and the potential for app fatigue. Wishlister presents a minimalist approach, solving one specific pain point, while OneMobile ‑ Mobile App Builder offers a broad suite of functionalities centered around a dedicated mobile app experience. The review counts and ratings offer an initial snapshot of user satisfaction and market adoption, though Wishlister's limited review data suggests a much smaller user base or newer entry into the market compared to OneMobile's robust performance signals.

Deep Dive Comparison

Making an informed decision between Wishlister and OneMobile ‑ Mobile App Builder requires a thorough examination of their core functionalities, strategic value, operational implications, and cost structures. While both apps touch upon the concept of a "wishlist," their overarching purposes and technical implementations are fundamentally different, catering to distinct merchant needs.

Core Features and Workflows

Wishlister: Streamlined Wishlist Functionality

Wishlister is built with a singular focus: to enable customers to create and manage wishlists directly within a Shopify store's web interface. This app emphasizes simplicity and ease of use for the end-customer.

Key features include:

• Category-based wishlists: Customers can organize their desired products into various categories, which enhances navigation and personal planning. This helps users keep track of items for different occasions or purposes, making their future shopping journeys more structured.
• Social sharing: The ability to share wishlists with friends and family via social links is a crucial virality component, turning personal shopping intent into potential group purchases or gift ideas. This feature leverages social networks to expand a store's reach organically.
• Secure user login: Wishlists are saved for future access, requiring secure user login. This ensures persistence, allowing customers to return to their curated lists over time, which can foster repeat visits and long-term engagement.
• Seamless integration: The app claims seamless integration with any Shopify store, suggesting a straightforward installation process that does not require extensive technical customization.

Wishlister's workflow is designed to be intuitive: a customer browsing products can add items to their wishlist, categorize them, and retrieve them later. This focus on a fundamental customer convenience tool directly supports conversion by making it easier for customers to defer purchases without losing interest and for gifts to be coordinated effectively.

OneMobile ‑ Mobile App Builder: Comprehensive Mobile App Development

OneMobile ‑ Mobile App Builder takes a dramatically different approach, aiming to transform an entire Shopify store into a native iOS and Android mobile application. This is not merely an add-on feature but a complete platform for establishing a dedicated mobile presence, offering a significantly richer and more controlled user experience than a standard web storefront.

Core functionalities revolve around:

• Full customization with themes and drag-and-drop editor: Merchants can select from extensive ready-made app themes and then fine-tune their app's appearance using a drag-and-drop editor. This empowers brands to maintain visual consistency with their existing branding while providing a mobile-optimized interface.
• App store publishing support: A key differentiator is the provision of a developer account for publishing the mobile app on the App Store and Google Play Store, reducing a significant barrier for many merchants. The option to switch to a merchant's own account later provides flexibility.
• Automated and personalized push notifications: Leveraging advanced AI, OneMobile allows for unlimited, automated, and personalized push notifications. This is a powerful retention tool, enabling direct communication with customers about sales, abandoned carts, new arrivals, or exclusive offers, significantly improving engagement rates.
• Integrated wishlist functionality: Unlike Wishlister, which is a standalone wishlist app, OneMobile includes an in-app wishlist feature as part of its broader mobile experience. This integrates the convenience of saving products directly within the native app environment.
• Advanced engagement tools: The platform offers AI Sales Assistant, video shopping, and the ability to integrate loyalty programs, all designed to boost sales and enhance the mobile shopping experience. Shoppable video, in particular, caters to modern consumer habits for immersive content.
• Global language and currency support (Scale•Up+ plans): For merchants with an international customer base, the ability to support global languages and currencies within the mobile app is critical for localization and expanding market reach.

OneMobile's workflow involves designing, building, publishing, and then actively managing a native mobile application. This is a strategic investment into a new sales channel, promising higher customer retention and potentially reduced long-term advertising costs by fostering a direct relationship with users through their devices.

Customization and Control

Wishlister: Basic Styling and Integration

Customization options for Wishlister are implied to be straightforward, primarily focusing on seamless integration with any Shopify store theme. This suggests that while it will adopt the store's existing aesthetics, deep visual customization beyond basic styling (like button colors or placement, if available) is not a primary focus. The control it offers is over the wishlist functionality itself – enabling it, displaying it, and allowing customers to use its features. For merchants who prefer minimal interference with their current design or who lack extensive design resources, this simplicity can be an advantage.

OneMobile ‑ Mobile App Builder: Extensive Brand Control

OneMobile offers a high degree of control over the mobile app's appearance and functionality. With multiple themes and a drag-and-drop editor, merchants can tailor the user interface extensively. The "Tailored Interface Design" in the BRAND•UP plan further suggests bespoke design services for even greater control. This level of customization ensures the mobile app aligns perfectly with a brand's identity, from layout and navigation to specific promotional elements. Control also extends to the content of push notifications, product recommendations, and the integration of various add-ons, allowing merchants to craft a highly personalized and optimized mobile experience. For brands where consistent, high-quality visual presentation across all channels is paramount, OneMobile provides the tools to achieve this.

Pricing Structure and Value for Money

Understanding the pricing models is critical, as they reflect the scope and value proposition of each app. Merchants must consider not just the monthly fee but also the total cost of ownership and the return on investment for their specific business needs.

Wishlister: Singular, Low-Cost Solution

Wishlister offers a single pricing plan:

• Basic Plan: $2.99 / month

This straightforward pricing reflects the app's singular focus.

• Value for Money: At $2.99 per month, Wishlister is an extremely affordable way to add basic wishlist functionality to a Shopify store. It provides direct value by addressing a common customer request for saving products for later. For small businesses or new stores operating on a tight budget that only need this specific feature, the value is clear. There are no tiers, no hidden costs mentioned, and the simplicity of its offering means the cost-benefit analysis is uncomplicated. However, its value is limited to this one function; it does not offer any broader engagement or retention capabilities.

OneMobile ‑ Mobile App Builder: Tiered for Scalability and Features

OneMobile offers a more complex, tiered pricing structure, reflecting its comprehensive nature and the range of features available as a store scales:

• FREE Plan: Free
  • Includes 1 Default Theme with 5 Design Blocks, Custom Brand Colors, In-app Wishlist, Deep Linking, AI Content for App Submissions (1 time), Product Recommendations, Search with Text, Email Support.
  • Value: This free tier is valuable for merchants who want to explore the concept of a mobile app, test basic functionality, or have extremely limited needs. It provides a core set of features, including an in-app wishlist, allowing brands to dip their toes into mobile app development without upfront cost.
• SCALE•UP Plan: $99 / month
  • Includes all FREE features, plus 7 Themes with 25 Design Blocks, Segmented and Auto-Push Notifications, Search with Text & Voice, AI Mass Content Creation (50 times), Global Language & Currency, Advanced Data Analytics & Integration, Live chat support.
  • Value: This plan is designed for growing businesses ready to invest more seriously in their mobile app. The addition of segmented push notifications, advanced analytics, and global language/currency support unlocks significant potential for targeted marketing and international expansion. The increase in themes and design blocks allows for greater customization.
• BRAND•UP Plan: $299 / month
  • Includes all SCALE•UP features, plus Tailored Interface Design, 35 Design Blocks & Block scheduling, Shoppertainment, Shoppable Video, Search with Text, Voice & Barcode, Implement Specialist, Customer Success Agent, 30-day satisfaction guarantee.
  • Value: Aimed at established brands, this tier provides advanced design capabilities, engaging "shoppertainment" features like shoppable video, and dedicated support. The presence of an Implement Specialist and Customer Success Agent indicates a higher level of partnership and guidance in leveraging the app effectively. This plan suggests a significant commitment to mobile as a primary channel.
• OMNI Plan: $990 / month
  • Includes all BRAND•UP features, plus 60 design blocks & 10 extra screens, Tailored features for your store, Integration with your in-house systems, On-demand or quarterly app updates, Free monthly subscription for OneLoyalty, Dedicated success manager, 30-day satisfaction guarantee.
  • Value: This enterprise-level plan targets large brands requiring deep customization, integration with existing in-house systems, and a highly managed service. The inclusion of tailored features and a dedicated success manager underscores its suitability for complex, high-volume operations seeking a fully integrated and customized mobile app experience.

The pricing for OneMobile escalates significantly with features and support, reflecting the complexity and strategic importance of building a dedicated mobile app. Merchants must carefully assess whether the potential for increased retention, higher average order value (AOV) from app users, and reduced ad spend justifies the monthly investment. For businesses with a substantial customer base or ambitious growth targets, the advanced tiers could offer considerable return by creating a sticky, personalized mobile experience. For those considering the long-term strategic value of such a platform, evaluating feature coverage across plans is a critical step.

Integrations and “Works With” Fit

The ability of an app to integrate seamlessly with other tools in a merchant's tech stack is paramount for efficient operations and a unified customer experience.

Wishlister: Basic Shopify Store Integration

Wishlister's description highlights its ability to "seamlessly integrate with any Shopify store." This indicates a fundamental integration with the Shopify platform itself, allowing it to function correctly within the store's existing structure for product pages and customer accounts. No specific third-party app integrations are mentioned in the provided data. This implies a self-contained functionality that doesn't rely on or interact with other specialized apps (like email marketing, analytics, or CRM systems). For a minimalist stack, this simplicity is fine, but for merchants looking to leverage wishlist data in broader marketing or retention efforts, this lack of specified integrations might be a limitation.

OneMobile ‑ Mobile App Builder: Extensive Ecosystem Integration

OneMobile boasts a wide array of integrations, reflecting its ambition to be a central hub for a mobile-first strategy. It "integrates your favorite apps and tools to fully extend your app's capabilities."

Specific integrations listed include:

• Shopify Core: Checkout, Customer accounts, Shopify Flow. This ensures the mobile app functions cohesively within the Shopify ecosystem.
• Notifications: Push Notification (its own), Email, SMS.
• Marketing & Analytics: Advertising (Facebook Ads, Google Analytics), Klaviyo, Omnisend (implied by "Email SMS"), Amplitude. These integrations allow merchants to track mobile app performance, segment users, and automate marketing campaigns based on in-app behavior.
• Reviews & UGC: Ali Reviews. This helps integrate social proof directly into the mobile app experience.
• Loyalty: Bon Loyalty (specifically mentioned), and generally integrates loyalty programs. This allows for a unified rewards experience across web and mobile.
• Other Utilities: Transcy (translation), Tidio (live chat), Size Chart, Pickeasy, OpenAI (for AI content/assistant). These integrations enhance the user experience and operational efficiency within the mobile app.

The extensive "Works With" list for OneMobile highlights its ability to connect different facets of the e-commerce operation, from marketing and customer service to loyalty and analytics. This makes it a powerful tool for merchants who already have a sophisticated tech stack and wish to extend that functionality into a dedicated mobile app environment, avoiding data silos and ensuring consistent experiences. This breadth of integration is a significant advantage for businesses aiming for a truly omnichannel strategy.

Analytics and Reporting

Understanding how each app contributes to data collection and reporting is crucial for performance optimization and strategic decision-making.

Wishlister: Limited Specified Analytics

Based on the provided description, Wishlister does not explicitly mention any built-in analytics or reporting features. Its primary function is frontend customer experience. Merchants would likely need to rely on their general Shopify analytics or third-party tools (if integrated) to track overall wishlist usage, conversion rates from wishlists, or popular wishlist items. This suggests that while it provides a valuable customer feature, it does not inherently offer insights into wishlist behavior or its impact on sales, making it harder to quantify its direct ROI without external analysis.

OneMobile ‑ Mobile App Builder: Advanced Data Insights

OneMobile's SCALE•UP plan and above explicitly include "Advanced Data Analytics & Integration." This indicates that the platform provides tools and dashboards to monitor the performance of the mobile app. Such analytics would typically cover:

• User behavior: App installs, active users, session duration, frequently visited pages, feature usage.
• Conversion metrics: In-app purchases, conversion funnels, abandoned carts within the app.
• Push notification performance: Open rates, click-through rates, conversions driven by notifications.
• Sales performance: Revenue generated via the app, AOV, repeat purchase rates for app users.

Furthermore, its integrations with tools like Google Analytics and Amplitude suggest that detailed mobile app data can be fed into broader analytical platforms, allowing for a comprehensive view of customer journeys and campaign effectiveness across all channels. This level of data insight is invaluable for optimizing the mobile app experience, tailoring marketing efforts, and ultimately driving a measurable return on the significant investment in a native app.

Customer Support Expectations and Reliability Cues

The quality of customer support and the perceived reliability of an app are often reflected in its user reviews and developer responsiveness.

Wishlister: Limited Social Proof, Developer Not Specified

With only 2 reviews and a 2.5 rating, there is very limited social proof for Wishlister. This low review count makes it challenging to infer reliable expectations about customer support responsiveness or the overall stability of the app. A 2.5 rating from such a small sample size is not statistically significant and could be skewed by a single negative experience or a specific unmet expectation. Merchants considering Wishlister would need to test its functionality thoroughly and potentially rely on direct communication with the developer (MeBiz) for support, as there isn't a robust public record of support quality. The lack of a clear support channel or guarantee in the description means expectations should be managed.

OneMobile ‑ Mobile App Builder: Strong Social Proof, Tiered Support

OneMobile ‑ Mobile App Builder stands out with 307 reviews and a perfect 5-star rating. This is a very strong signal of customer satisfaction and app reliability. A high volume of positive reviews typically indicates:

• Robust functionality: The app performs as advertised and meets user expectations.
• Effective support: Users are likely receiving timely and helpful assistance.
• Developer commitment: The developer (FireGroup) is actively maintaining and improving the app.

Support expectations vary by plan:

• FREE Plan: Email Support.
• SCALE•UP Plan: Live chat support.
• BRAND•UP Plan: Implement Specialist, Customer Success Agent.
• OMNI Plan: Dedicated success manager.

This tiered support model ensures that as merchants invest more, they receive increasingly personalized and proactive assistance. The presence of customer success agents and dedicated managers in higher tiers suggests a consultative approach, which is crucial for the successful implementation and ongoing optimization of a complex mobile app. This level of support, combined with the overwhelmingly positive reviews, provides a high degree of confidence in the app's reliability and the developer's commitment to customer success.

Performance, Compatibility, and Operational Overhead

Considering the long-term impact on a store's performance and the operational burden of managing new tools is crucial for sustainable growth.

Wishlister: Minimal Operational Overhead

Wishlister is a single-purpose app designed for seamless integration. This suggests minimal impact on overall store performance, as its code footprint is likely small and focused. Compatibility is stated as "with any Shopify store," implying broad theme and version compatibility.

• Operational Overhead: Low. Once installed and configured, it requires little ongoing management. Its simplicity means less potential for conflicts with other apps. The primary overhead would be monitoring its functionality periodically and addressing any customer queries related to its use. It doesn't introduce a new channel to manage, nor does it require significant content creation or push notification strategy.

OneMobile ‑ Mobile App Builder: Strategic Operational Commitment

OneMobile represents a substantial strategic decision to launch a native mobile app. While it aims to reduce complexity with a drag-and-drop builder and publishing support, it introduces a whole new channel.

• Performance: A native mobile app generally offers superior performance and user experience compared to a web browser, leading to faster load times, smoother interactions, and device-specific functionalities (like camera access for barcode scanning). This can significantly enhance customer satisfaction and conversion rates within the app.
• Compatibility: The app is built to integrate with various Shopify core functionalities and popular third-party apps, ensuring it functions well within a diverse tech stack. Its "Works With" list includes Checkout, Customer accounts, and Shopify Flow, indicating deep compatibility with the Shopify platform.
• Operational Overhead: Medium to High. While the app automates many processes (like push notifications), launching and maintaining a native mobile app requires ongoing effort. This includes:
  • Content Management: Ensuring the mobile app content is up-to-date and optimized.
  • Marketing Strategy: Developing a specific strategy to drive app downloads and engagement.
  • App Store Optimization (ASO): Regularly optimizing the app's listing for discoverability.
  • Monitoring & Optimization: Analyzing app performance, user feedback, and continuously improving the experience.
  • Updates: Managing app updates to align with new OS versions or feature enhancements (though OneMobile offers support for this).

The overhead is higher than a single-feature app, but it is a strategic investment in a dedicated sales and engagement channel. The goal is that the benefits of higher customer lifetime value (LTV) and reduced customer acquisition costs (CAC) through direct engagement outweigh the operational effort. For brands with advanced storefront and checkout requirements or capabilities designed for Shopify Plus scaling needs, managing this operational complexity is part of their growth trajectory.

The Alternative: Solving App Fatigue with an All-in-One Platform

Merchants often find themselves juggling multiple single-purpose applications to achieve various business goals, a phenomenon commonly known as "app fatigue." This scenario typically leads to tool sprawl, where a fragmented tech stack results in data silos, inconsistent customer experiences, increased integration overhead, and escalating stacked costs. Managing numerous logins, different user interfaces, and conflicting data points can consume valuable time and resources, diverting focus from core growth initiatives.

While Wishlister provides a focused solution for wishlists and OneMobile ‑ Mobile App Builder excels at building a native mobile presence, neither inherently solves the broader challenge of integrating diverse retention strategies. Wishlists, loyalty programs, customer reviews, and referrals are all interconnected facets of customer engagement. Attempting to manage each with a separate app can create inefficiencies and a disjointed customer journey. This is where an integrated, all-in-one platform offers a distinct advantage, consolidating these functions into a single, cohesive system.

Growave approaches retention with a "More Growth, Less Stack" philosophy, providing a unified platform that combines loyalty and rewards, referrals, reviews and user-generated content (UGC), and wishlists. This integrated suite is designed to maximize customer lifetime value without the complexities associated with managing multiple individual apps. The platform's capabilities are built to help businesses retain customers, increase repeat purchase rates, and drive sustainable growth by offering a holistic view of customer interactions. If consolidating tools is a priority, start by a pricing structure that scales as order volume grows.

For instance, managing customer loyalty can be seamlessly tied to collecting authentic customer reviews and generating social proof that supports conversion and AOV. Growave allows merchants to implement sophisticated loyalty points and rewards designed to lift repeat purchases, ensuring customers are incentivized to return. Simultaneously, it supports collecting and showcasing authentic customer reviews, leveraging social proof to build trust and encourage new purchases. This integrated approach ensures that every interaction contributes to a unified retention strategy.

The benefits of such an approach are numerous:

• Reduced App Sprawl: Instead of separate apps for wishlists, loyalty, and reviews, merchants manage these critical functions from one dashboard. This simplifies operations and reduces potential conflicts between different software.
• Centralized Data: Customer data, loyalty points, review submissions, and wishlist activity are all housed within a single platform. This allows for a more comprehensive understanding of customer behavior and more effective segmentation for marketing efforts.
• Consistent Customer Experience: A unified platform ensures that loyalty points, review requests, and wishlist functions share a consistent brand voice and user interface, creating a smoother and more professional experience for the end-customer. This consistency helps build stronger brand affinity and trust.
• Streamlined Workflows: Automating actions across different modules, such as awarding loyalty points for writing a review or sending a targeted email to customers with items on their wishlist, becomes far simpler. This efficiency frees up marketing and operations teams to focus on strategic initiatives rather than managing disparate tools.
• Optimized Costs: While an all-in-one platform might appear to have a higher price point initially compared to a single, very cheap app, it often offers better value for money by replacing multiple subscriptions and reducing the associated operational overhead. Merchants can effectively reduce total retention-stack costs by selecting plans that reduce stacked tooling costs.
• Scalability: Platforms like Growave are often built with scalability in mind, offering capabilities designed for Shopify Plus scaling needs. This ensures that as a business grows, its retention tools can evolve without requiring a complete overhaul of its tech stack. For large and rapidly expanding stores, this readiness for multi-team workflows and complexity is invaluable. Merchants can explore real examples from brands improving retention to see these principles in action.

By consolidating these essential retention tools, Growave allows merchants to focus on strategic outcomes—such as increasing customer lifetime value and reducing churn—rather than managing the complexities of their app stack. This provides a clearer view of total retention-stack costs and enables businesses to implement sophisticated retention programs that reduce reliance on discounts while still delivering exceptional customer experiences. For brands looking to improve their retention strategy holistically, examining a guided evaluation of an integrated retention stack can clarify how this approach maps to their specific goals.

Conclusion

For merchants choosing between Wishlister and OneMobile ‑ Mobile App Builder, the decision comes down to their immediate needs, strategic ambitions, and available resources. Wishlister offers a simple, highly affordable solution for adding basic wishlist functionality to a web storefront. It is best suited for new stores or those with very limited budgets and a singular focus on providing this specific customer convenience without additional complexity. Its low cost and ease of integration make it a straightforward choice for a minimalist approach.

OneMobile ‑ Mobile App Builder, conversely, represents a significant investment in building a dedicated native mobile app presence. It is ideal for established brands seeking to deepen customer engagement through a specialized mobile channel, leverage push notifications, and potentially reduce long-term customer acquisition costs. Its comprehensive features, extensive customization, and robust support infrastructure cater to businesses ready to commit to a mobile-first strategy, despite the higher financial and operational overhead. The choice between these two apps is a trade-off between a focused, low-cost utility and a broad, high-impact strategic platform.

However, for merchants seeking to go beyond individual features or isolated channels and address customer retention holistically, an integrated platform like Growave offers a superior alternative. By combining loyalty programs, reviews, referrals, and wishlists into a single solution, it helps businesses avoid the pitfalls of app fatigue, data fragmentation, and inconsistent customer experiences. Such platforms not only streamline operations but also provide a unified view of customer interactions, fostering a more effective and cohesive retention strategy. These integrated solutions are particularly beneficial for growing businesses that require features aligned with enterprise retention requirements and a platform that can scale with their evolving needs. For a detailed overview of what an integrated platform can offer, including scanning reviews to understand real-world adoption, merchants have access to extensive resources. To reduce app fatigue and run retention from one place, start by reviewing the Shopify App Store listing merchants install from.

FAQ

What is the primary difference between a wishlist app and a mobile app builder?

A wishlist app, like Wishlister, focuses on adding a specific feature—the ability for customers to save products—to an existing web storefront. Its scope is narrow and integrated into the website. A mobile app builder, such as OneMobile ‑ Mobile App Builder, converts the entire e-commerce store into a standalone, native mobile application for iOS and Android devices. This creates a dedicated sales channel with its own set of features, including wishlists, push notifications, and potentially loyalty programs, entirely separate from the web browser experience.

Which app is better for a new Shopify store on a tight budget?

For a new Shopify store on a tight budget that only needs basic wishlist functionality, Wishlister is likely the better choice. It offers a single, very affordable plan at $2.99 per month, providing the core feature without significant investment or complexity. Building a native mobile app with OneMobile, even with its free tier, represents a larger strategic undertaking and typically involves higher costs for more advanced features and sustained effort to promote and maintain the app.

How does an all-in-one platform compare to specialized apps?

An all-in-one platform, like Growave, consolidates multiple customer retention functionalities (e.g., loyalty programs, reviews, wishlists, referrals) into a single solution, whereas specialized apps focus on one specific feature. All-in-one platforms typically offer advantages such as centralized data, consistent customer experiences across different touchpoints, reduced operational overhead by managing fewer apps, and streamlined workflows. While a single specialized app might be cheaper for a very specific need, an all-in-one platform often provides better overall value by creating a cohesive retention strategy and reducing the total cost of ownership for a merchant's app stack.

Does OneMobile ‑ Mobile App Builder include a loyalty program?

Yes, OneMobile ‑ Mobile App Builder mentions "loyalty program" as part of its features, and specifically lists integration with "Bon Loyalty." This indicates that while its core function is building a mobile app, it can incorporate loyalty functionalities, either natively within the app builder's ecosystem or through integrations with dedicated loyalty platforms, particularly in its higher-tier plans.