Wishlist Wizard vs. Yellos Wishlist: An In-Depth Comparison

Introduction

Choosing the right wishlist app is a common decision point for Shopify merchants who want to increase conversion, gather buyer intent signals, and reduce lost sales. With many single-purpose apps available, merchants must weigh ease of use, customization, integrations, cost, and how a wishlist will fit into a broader retention strategy.

Short answer: Wishlist Wizard is a straightforward, device-friendly wishlist tool that suits merchants who want a simple bookmark-and-share feature at a predictable monthly price. Yellos Wishlist positions itself as a more design-flexible option with multi-language support and animated UI elements, but its public footprint and ratings are minimal. For merchants seeking long-term growth and fewer tools to manage, an integrated retention platform like Growave can provide better value for money by combining wishlist functionality with loyalty, referrals, reviews, and VIP tiers.

This article provides an in-depth, feature-by-feature comparison of Wishlist Wizard and Yellos Wishlist so merchants can choose the solution that best matches their product mix, UX expectations, and growth goals. The comparison includes an at-a-glance table, a deep dive into features, pricing, integrations, support, and a practical look at which merchants are best suited to each app. After the comparison, the piece explains the trade-offs of single-purpose apps and presents a multi-feature alternative to address app fatigue.

Wishlist Wizard vs. Yellos Wishlist: At a Glance

Deep Dive Comparison

This section examines both apps across critical criteria merchants should evaluate: core features, customization and UX, pricing and value, integrations and data portability, implementation and maintenance, analytics and reporting, and support and reliability.

Core Features: What Each App Actually Does

Wishlist Wizard — Core capabilities

Wishlist Wizard focuses on the fundamental wishlist behaviors shoppers expect:

• Persistent wishlists synced across devices (desktop, iOS, Android).
• Bookmarking items to pick up later.
• Sharing lists via email and social platforms.
• Unlimited products and customers under both plans.
• Back-in-stock notifications available on the Pro plan ($20/mo).

These features reflect a classic wishlist tool: capture intent, make it easy for shoppers to return, and enable sharing for gifting or social proof.

Yellos Wishlist — Core capabilities

Yellos Wishlist emphasizes customization and shopper organization:

• Create and manage multiple wishlists per customer.
• Simple wishlist creation flows for quick use.
• UI customization: colors, icons, and animations to match store theme.
• Social sharing across popular networks.
• Multi-language support for Arabic, Chinese, English, Hindi, Indonesian, and Spanish.

This positioning targets merchants that want to make wishlists part of the brand experience, with localized UX and multiple lists per account.

Feature comparison — quick notes

• Both apps provide wishlist creation and sharing.
• Wishlist Wizard lists cross-device sync and a back-in-stock option (Pro).
• Yellos highlights multi-language support and richer on-page animations and styling options.
• Neither app shows an extensive integration list in the provided data, which matters for using wishlist data in email automation, CRM, or analytics.

Customization and User Experience

Customization affects conversion: a wishlist UI that aligns with brand design will feel native and reduce friction. The depth of customization also influences developer time and UX consistency.

Wishlist Wizard UX and customization

Wishlist Wizard is positioned as simple and functional. Its strengths are:

• Minimal setup and predictable behavior.
• Device sync provides a consistent user experience across platforms.
• Focus on reliability over heavy UI customization.

Limitations include:

• Fewer public signals of advanced theming or animated UI options.
• Merchants with strict brand standards may require additional styling work if native options are limited.

This app is best when the priority is a no-friction wishlist that works reliably with minimal configuration.

Yellos Wishlist UX and customization

Yellos explicitly markets customization:

• Merchants can adjust color, iconography, and animations to match the store theme.
• Multi-language interface helps merchants with global customers who need localized flows.
• Multiple wishlist creation empowers shoppers to organize by category, occasion, or recipient.

Potential drawbacks:

• Visual features often require careful testing across themes; animations and custom icons can conflict with some theme scripts.
• No public record of integrations that push wishlist event data to other systems, which may limit using wishlist intent in emails or segmentation without custom work.

Yellos is attractive for brands that want the wishlist to be a visible part of the storefront experience and can invest in design testing.

Pricing & Value

Pricing decisions should weigh monthly cost against measurable outcomes: recovered sales, repeat purchase rate, and long-term retention.

Wishlist Wizard pricing

• Standard Plan — $15 / month
  • Unlimited products
  • Unlimited customers
  • No back-in-stock notifications
• Pro Plan — $20 / month
  • Unlimited products
  • Unlimited customers
  • Back-in-stock notifications included

Value-for-money considerations:

• Pricing is clear and predictable.
• Back-in-stock in the Pro plan is a meaningful upsell because it directly supports conversion recovery.
• For stores that rely on inventory-driven demand (limited runs, high out-of-stock rates), the Pro plan provides a practical ROI lever.

Yellos Wishlist pricing

• No public pricing data provided in the app metadata here.

Value-for-money considerations:

• Absence of visible pricing makes it harder to evaluate immediate value.
• Merchants will need to contact the developer or install to see costs, which adds friction to evaluation.
• If pricing is usage-based or includes setup costs, that could affect early-stage stores disproportionately.

Which app is better value?

• Wishlist Wizard offers clear pricing and a concrete feature (back-in-stock) that ties to conversion recovery, making it simple to evaluate ROI.
• Yellos could be better value for merchants that prioritize advanced UX and localization — but the lack of public pricing means the merchant cannot easily compare without further contact.

Integrations and Data Flow

Wishlist data has value beyond the wishlist UI: it signals intent that can trigger emails, push campaigns, and paid retargeting. Integration capability determines how easily wishlist events feed into the rest of the tech stack.

Wishlist Wizard integrations

• No integrations were listed in the provided data.
• The lack of visible integrations suggests merchants may need to use native Shopify events or custom work to surface wishlist signals in email platforms, analytics, or CRM.

Potential implications:

• Using wishlist data in lifecycle marketing might require an additional connector or developer resources.
• For merchants that rely on automated email flows in platforms like Klaviyo or Omnisend, the absence of explicit connectors is a friction point.

Yellos Wishlist integrations

• No integrations were listed in the provided data.
• Yellos does not show connectors to common marketing platforms in the metadata provided here.

Potential implications:

• Like Wishlist Wizard, further work could be required to export wishlist interactions into other systems.
• Without integrations, wishlist intent may remain siloed in the app interface, limiting its value for segmentation and automation.

Integration summary

• Both apps appear to be single-purpose with limited publicly listed integrations.
• Merchants that need wishlist events routed into marketing automation or stored in customer profiles should plan for custom work or third-party connectors.

Implementation, Theme Compatibility, and Performance

A wishlist should feel native and not slow the storefront. Implementation complexity can vary based on theme architecture and other installed scripts.

Wishlist Wizard implementation

• Described as easy to sync across devices, implying standard client-side scripts and session handling.
• Because the app focuses on simplicity, it likely uses common Shopify rendering patterns that minimize theme friction.

Considerations:

• Merchants should confirm theme compatibility and test adding the button to product lists and product pages.
• Check for any front-end conflicts with existing JavaScript-heavy themes.

Yellos Wishlist implementation

• Built with customization in mind (icons, animations), which suggests front-end resources are injected or adjustable via the app UI.
• Animations and custom icons can cause conflicts on themes with aggressive DOM manipulation or other animation libraries.

Considerations:

• Require thorough cross-theme testing, particularly for mobile devices and slower networks.
• Merchants should ask the developer about lazy-loading scripts and whether animations can be toggled off for performance-sensitive stores.

Analytics and Reporting

Reporting on wishlist usage helps convert intent into action: who added what, the frequency of shares, and how many wishlisted items convert.

Wishlist Wizard reporting

• No detailed analytics were listed in the published data.
• The app’s value proposition focuses on wishlist creation, syncing, and sharing; merchants should confirm if reports or export options exist in the app admin.

What to ask the developer:

• Are wishlist events available for export (CSV) or via webhooks?
• Is there an admin report showing most wishlisted items and top users?

Yellos Wishlist reporting

• No reporting capabilities were visible in the app metadata.
• Given Yellos’ emphasis on multiple lists and sharing, reporting would be valuable; merchants should verify whether event exports, in-app analytics, or webhook endpoints are provided.

Analytics summary:

• Neither app shows clear analytics offerings in the provided data. Merchants that depend on data-driven decisions should verify reporting capabilities before adopting either tool.

Support, Reliability, and Social Proof

Support responsiveness and an app’s user community can be reliable proxies for potential implementation and runtime issues.

Wishlist Wizard support and social proof

• Public rating in the app store: 5 based on 1 review.
• A single positive review suggests at least one merchant had a good experience, but the sample size is very small to draw broad conclusions.
• The developer is Devsinc; merchants should evaluate response SLA, documentation, and developer transparency.

What to check:

• Response time for support tickets.
• Availability of setup guides and changelogs.

Yellos Wishlist support and social proof

• Public rating: 0 with 0 reviews.
• No reviews mean no public validation; merchants must proceed cautiously and rely on direct communication with the developer for assurances.
• Evolution Infosystem Inc. is the developer; merchants should request case studies or references before committing.

Support summary:

• Wishlist Wizard has minimal public social proof but at least one rating.
• Yellos lacks public reviews, placing the onus on merchants to validate claims via a test install or direct conversation.

Security, Data Ownership, and Privacy

Wishlist interactions involve customer accounts and potentially emails or personal data. Merchants must ensure that third-party apps comply with privacy rules and allow data export.

• Neither app shows explicit data policies in the provided metadata.
• Questions for either developer:
  • How is customer wishlist data stored and encrypted?
  • Can merchants export wishlist data and customer-owned lists?
  • Are webhooks or APIs available to push wishlist events to the merchant’s systems?

Without clear answers, merchants should treat wishlist data as critical and require explicit data portability and deletion capabilities.

Scalability and Shopify Plus Suitability

Growing stores need tools that scale technically and operationally, including support for high traffic, customization, and enterprise workflows.

• Wishlist Wizard’s clear pricing and simple feature set may serve small-to-medium stores well; verify performance for high-traffic catalogs.
• Yellos’ customization features could be useful for high-touch brand experiences, but verify that animated assets and custom scripts are optimized for scale.
• Neither app in the provided data lists explicit Shopify Plus support or enterprise SLAs, so Plus merchants should confirm compatibility, data limits, and integration options.

Use Cases: Which App Fits Which Merchant

This section translates feature differences into practical recommendations.

When to choose Wishlist Wizard

• The merchant wants a low-friction wishlist with predictable pricing.
• Device sync and simple sharing are sufficient to capture buyer intent.
• The team prefers a simple UI without extensive theming or animations.
• Back-in-stock notifications are important to recover lost sales and the merchant is comfortable paying $20/mo for that capability.

Wishlist Wizard is an efficient choice for stores that prioritize functionality over elaborate design and expect to use wishlist data primarily within the app interface.

When to choose Yellos Wishlist

• The merchant needs multiple lists per customer for better shopper organization (e.g., gift lists, project lists).
• Visual brand fit matters: custom colors, icons, and animations are central to the store’s aesthetic.
• Multi-language support is necessary to serve non-English audiences without building custom translations.
• The merchant is prepared to evaluate pricing directly with the developer and accept the additional setup/testing that visual customizations may require.

Yellos fits stores that treat the wishlist as an experience layer and are prepared to validate functionality through a test install or developer discussion.

When neither single-purpose wishlist app is ideal

• The merchant needs wishlist data to feed into loyalty flows, triggered emails, segmentation, and advanced automation without a separate connector.
• The merchant wants to reduce app count and associated overhead from managing multiple vendors.
• The store plans to scale loyalty and referral programs alongside wishlists to increase customer lifetime value.

In these cases, an integrated retention platform that combines wishlist features with loyalty, referrals, and reviews is often a better long-term investment.

Pros and Cons Summary

Below are concise pros and cons for quick scanning.

Wishlist Wizard — Pros

• Clear, predictable pricing tiers.
• Back-in-stock notifications (Pro).
• Device sync and simple sharing.
• Low setup complexity.

Wishlist Wizard — Cons

• Very limited public reviews and social proof.
• Limited visible integrations for automated workflows.
• Basic customization compared to UI-focused alternatives.

Yellos Wishlist — Pros

• UI customization including colors, icons, and animations.
• Multiple wishlist creation per user.
• Multi-language support for several major languages.
• Emphasizes shareability and brand alignment.

Yellos Wishlist — Cons

• No visible pricing or public reviews in provided data.
• No clear integrations listed for marketing automation.
• Visual features may demand additional testing and performance verification.

Implementation Checklist for Merchants Considering Either App

Merchants should evaluate both apps against this practical checklist before installation:

• Confirm pricing and any hidden fees or usage limits.
• Test theme compatibility on a staging store or theme preview.
• Validate data export, webhooks, or API access for wishlist events.
• Ask about reporting: top wishlisted SKUs, conversion from wishlist to purchase.
• Verify support SLAs and developer responsiveness.
• Test mobile performance and animation impact on page speed.
• Evaluate whether wishlists must feed other systems (email, CRM) and plan for integrations.

The Alternative: Solving App Fatigue with an All-in-One Platform

Single-purpose apps solve a narrow problem but often create maintenance overhead, broken data flows, and higher per-feature costs as needs grow. Many merchants end up with multiple apps for wishlists, loyalty, referrals, and reviews—each with separate billing, integration complexity, and support channels. This accumulation is often called app fatigue.

What is app fatigue?

App fatigue refers to the growing complexity and friction that arises when a store relies on many single-feature apps rather than a consolidated platform. Symptoms include:

• Increased monthly costs with multiple subscriptions.
• Fragmented customer data, limiting effective segmentation.
• Redundant scripts that slow down storefront performance.
• Multiple vendor relationships and inconsistent SLAs.
• Harder onboarding for new marketing and operations staff.

These issues compound as the store grows, making incremental feature additions more expensive and fragile.

The "More Growth, Less Stack" proposition

An alternative approach is to adopt an integrated retention platform that bundles essential retention tools—wishlist, loyalty programs, referrals, reviews, and VIP tiers—into a single, maintained product. This approach reduces vendor sprawl and offers data consistency across retention channels.

Growave follows this integrated philosophy. It combines wishlist functionality with loyalty, referrals, reviews, and VIP tiers, so merchants can treat customer intent signals (like wishlisting an item) as first-class triggers in broader retention strategies. Merchants can consolidate retention features by reviewing pricing and plan limits that reflect combined capabilities rather than per-app add-ons: consolidate retention features.

How an integrated stack changes outcomes

• Wishlist events can automatically fuel loyalty point triggers or targeted referral campaigns, rather than sitting isolated.
• Reviews and user-generated content (UGC) can be captured and displayed alongside wishlisted items to increase conversion confidence.
• An integrated admin reduces context-switching and centralizes reporting, so it’s easier to measure lifetime value uplift from coordinated campaigns.

Merchants can install a single retention suite directly from the app ecosystem to simplify setup and management: install from the Shopify App Store.

Growave’s specific value for wishlist-oriented merchants

Growave is designed to put wishlist data to work across multiple retention channels. Key ways wishlist functionality compounds value:

• Wishlists feed loyalty and VIP segmentation, rewarding customers for wishlisting or for purchasing wishlisted items.
• Social sharing of wishlists can be tied to referral mechanics to amplify word-of-mouth.
• Back-in-stock and cart recovery flows can intersect with loyalty offers to incentivize conversion.

Merchants interested in how wishlist events can power loyalty and conversion can explore the platform’s loyalty capabilities and examples of program designs in more detail: loyalty and rewards that drive repeat purchases.

Merchants who want to see how review collection interacts with wishlists and conversion psychology can learn how to collect and showcase authentic reviews to boost trust around wishlisted items.

To understand how other brands combine these tactics, merchants can read customer stories from brands scaling retention.

Integration and platform benefits compared to single-purpose apps

• Unified event model: wishlist adds, wishlist purchases, and shares become available to every retention tool inside the platform.
• Reduced scripts and faster pages: one vendor maintaining a cohesive script stack reduces the risk of conflicts and redundant code.
• Central support and roadmaps: a single vendor can prioritize platform features that benefit multiple retention channels.
• Enterprise readiness: for growth brands or Shopify Plus merchants, unified platforms often provide enterprise features like dedicated launches, APIs, and custom reward actions. Growave supports Plus stores and advanced needs; merchants can review solutions for high-growth brands by checking the platform’s Plus capabilities: solutions for high-growth Plus brands.

Practical benefits for common merchant goals

• Retention: Loyalty programs that reward repeat purchases and integrate wishlist behavior typically increase customer lifetime value. See examples of loyalty mechanics to replicate: loyalty and rewards that drive repeat purchases.
• Social proof: Reviews and UGC improve conversion on wishlisted items, especially when wishlists are shared on social channels. Learn how integrated review tooling helps: collect and showcase authentic reviews.
• Onboarding and support: Consolidating support channels reduces time spent coordinating releases and troubleshooting cross-app conflicts. For real-world inspiration, review customer stories from brands scaling retention.
• Faster measurement: Single-pane analytics make it easier to attribute uplift across wishlist, loyalty, and referral channels without stitching data across vendors.

How to evaluate Growave vs. single-purpose wishlist apps

Merchants should define the metrics that matter and test both approaches:

• Measure conversion rate on wishlisted items before and after integration.
• Track the percentage of wishlists that convert to purchase and whether loyalty incentives improve conversion.
• Compare total monthly cost for an integrated platform against the sum of single-purpose apps required to achieve the same behavior.
• Evaluate time-to-launch: integrated platforms often reduce the number of manual connections and the time to realize value.

For merchants who want a walkthrough of how the platform ties these pieces together, book a personalized walkthrough: Book a personalized demo to see how an integrated retention stack improves retention. (Schedule a demo)

Pricing transparency and trialability

An integrated approach requires understanding plan limits and support tiers. Merchants evaluating Growave can compare plan details and decide which bundle aligns with order volume and feature needs: compare Growave plans and limits. For merchants who prefer to try before committing, Growave offers a trial period to validate functionality and measure incremental impact.

Install and evaluate the integrated app directly from the app marketplace: install from the Shopify App Store.

Addressing common objections to an integrated platform

• Concern: “I only need a wishlist; why pay for more?”
  • Response: Wishlist functionality alone can be cheaper initially as a single-purpose app, but as the store matures, the incremental cost of adding loyalty, referrals, and reviews across multiple vendors often exceeds an integrated plan. Consolidation also reduces operational overhead and increases the ability to use wishlist events as marketing triggers.
• Concern: “An integrated platform is heavy and hard to customize.”
  • Response: Modern retention platforms are built with configurable modules. Growave supports advanced customization and has plans for Plus merchants that include custom reward actions and API access for deeper control.
• Concern: “What about migrations and vendor lock-in?”
  • Response: Evaluate data export, webhook support, and APIs. Choose vendors that provide clear data portability. Growave offers export and integration pathways for merchants that need them; review capability details before onboarding.

Implementation Roadmap: From Evaluation to Launch

A practical rollout plan helps avoid common mistakes when switching from a wishlist app or adding a new retention platform.

• Define goals and metrics (conversion lift for wishlisted items, repeat purchase rate, LTV).
• Map wishlist events to desired actions (send back-in-stock, add points, trigger a review request).
• Test on a staging theme to validate UI, performance, and multi-language support.
• Configure integrations with email/CRM to use wishlist signals for automated flows.
• Soft-launch to a segment of traffic, measure, then scale across the store.
• Iterate on copy, placement, and incentives based on observed behavior.

These steps apply whether adopting a single-purpose app or an integrated platform; the difference lies in how much of the workflow can be configured within one vendor versus stitched across multiple vendors.

Conclusion

For merchants choosing between Wishlist Wizard and Yellos Wishlist, the decision comes down to priorities. Wishlist Wizard is an excellent choice for stores that want a simple, reliable wishlist with predictable pricing and a useful back-in-stock feature on the Pro plan. Yellos Wishlist is better suited to stores that prioritize UI customization, multi-language support, and multiple lists per shopper, but the lack of public pricing and reviews increases evaluation overhead.

Merchants who plan to scale retention beyond wishlists—adding loyalty, referrals, reviews, and VIP tiers—should consider an integrated retention platform that reduces tool sprawl and connects wishlist signals to broader retention workflows. Growave’s approach bundles wishlist with loyalty, referrals, and reviews so merchants can drive higher lifetime value without managing multiple vendors. Compare consolidated pricing and plan limits to understand the full cost-benefit of integration: consolidate retention features.

Start a 14-day free trial to test Growave’s unified retention suite and see how connected wishlist, loyalty, and review features impact conversion and repeat purchase rates. (Start a free trial)

FAQ

Q: How does Wishlist Wizard differ from Yellos Wishlist in terms of reliability and social proof?

• Wishlist Wizard shows a public rating of 5 from a single review, providing minimal but positive social proof. Yellos Wishlist has no public reviews in the provided data, which means merchants should validate stability and support through a trial or direct conversation. In both cases, merchants should ask the developer for references and support SLAs.

Q: Which app is easier to integrate with email platforms for automated flows?

• Neither app shows explicit integrations in the provided metadata, so merchants should confirm whether wishlist events can be exported, exposed via webhooks, or sent to marketing automation tools. Without native connectors, expect custom work to route wishlist signals to platforms like Klaviyo or Omnisend.

Q: How does an all-in-one platform compare to specialized apps?

• An all-in-one retention platform centralizes wishlist, loyalty, referrals, and reviews into a single product, making it easier to route wishlist events into loyalty triggers and lifecycle campaigns. This reduces vendor management and often delivers better long-term value by aligning incentives across channels. For example, merchants can learn how integrated loyalty programs incentivize repeat purchases and use wishlist signals strategically: loyalty and rewards that drive repeat purchases.

Q: If design and localization are priorities, is Yellos a safe choice?

• Yellos focuses on customization and multi-language support, which is valuable for brands that prioritize localized UX and branded animations. However, the lack of public pricing and reviews requires merchants to test the app on a staging environment and confirm performance and export capabilities before full rollout. For stores that want the combination of tailored UX and integrated retention, review how platforms combine reviews and wishlists to build trust: collect and showcase authentic reviews.