Wishlist Wizard vs. Squadkin ‑ Multi Wishlist App: An In-Depth Comparison

Introduction

Choosing the right wishlist app is a surprisingly impactful decision for Shopify merchants. A wishlist that fits the store’s design, supports the desired customer journey, and ties into retention tactics can improve conversion rates, recover intent, and increase lifetime value. At the same time, picking the wrong tool can create friction, add maintenance overhead, and force merchants into a growing stack of single-purpose apps.

Short answer: Wishlist Wizard is a compact, straightforward wishlist app best for merchants who want a simple bookmark-style wishlist with predictable pricing. Squadkin ‑ Multi Wishlist App is more feature-rich for wishlist customization, offering multi-category wishlists, guest support, and basic analytics. For merchants that want broader retention outcomes—loyalty, referrals, reviews, and wishlist functionality—an integrated platform such as Growave often delivers better value for money and lowers operational complexity.

This post provides an in-depth, objective, feature-by-feature comparison of Wishlist Wizard (Devsinc) and Squadkin ‑ Multi Wishlist App (Squadkin Technologies Pvt Ltd). It explains strengths, limitations, ideal use cases, and what to consider when selecting a wishlist tool. Afterwards, the article discusses the costs of tool sprawl and presents Growave as a practical alternative for merchants seeking a unified retention stack.

Wishlist Wizard vs. Squadkin ‑ Multi Wishlist App: At a Glance

Deep Dive Comparison

Background and Market Positioning

Wishlist Wizard (Devsinc)

Wishlist Wizard positions itself as a focused wishlist app that helps customers build lists of desired products and pick up where they left off across devices. The app emphasizes simplicity: unlimited products and customers in both standard and pro plans, device sync (Android and iPhone), and basic sharing via email or social channels. The developer’s approach is a single-purpose solution that aims to be lightweight and predictable for stores that only want wishlist capability.

Squadkin ‑ Multi Wishlist App (Squadkin Technologies Pvt Ltd)

Squadkin’s wishlist app emphasizes flexibility and customization. Its distinguishing features include multiple wishlist categories, guest wishlist support, custom CSS, and analytics showing top-wishlisted products. The app targets merchants who want both a customer-facing, organized wishlist experience and some product-level insights that can feed merchandising or marketing decisions.

Features: Core Wishlist Behavior

Product Bookmarking and Persistence

• Wishlist Wizard: Focused on persistent wishlists that sync across devices and allow customers to save favorites for later. Sync across Android and iPhone is highlighted in the app description, which matters for stores with mobile-first traffic. Persistence is core to the app’s purpose.
• Squadkin: Also supports persistent wishlists and adds guest wishlist support, allowing non-logged-in visitors to save items. This reduces friction for first-time shoppers who may not want to create an account but still want to track items.

Implication: If the store expects a significant share of guest shoppers who want wishlist functionality without registering, Squadkin has an edge. If account-based persistence and device sync are enough, Wishlist Wizard covers the essential behavior.

Multiple Wishlists / Categories

• Wishlist Wizard: No explicit mention of multiple categories; the product appears to provide a single wishlist per customer by default.
• Squadkin: Explicit support for multiple categories, allowing customers to organize items into categories (e.g., “Birthday,” “Home,” “Gifts”). This is useful for stores with broad catalogs where customers appreciate folder-like organization.

Implication: Multi-category organization is valuable for lifestyle and gift-oriented retailers. Squadkin is better suited where wishlist organization matters.

Guest Wishlist and Account Linking

• Wishlist Wizard: Focuses on account syncing; guest behavior not clearly advertised.
• Squadkin: Designed to allow guest wishlists and convert or link them to accounts later, increasing capture of intent from casual visitors.

Implication: Squadkin supports lower-friction engagement for new visitors.

Sharing and Social Behavior

• Wishlist Wizard: Enables sharing lists via email and social media; the feature appears straightforward and user-oriented.
• Squadkin: Also supports shareable links and social sharing, with customizable text alerts when items are added or removed.

Implication: Both apps offer sharing, but Squadkin emphasizes text and UI customization around sharing notifications.

Features: Customization & Theming

Visual Customization

• Wishlist Wizard: Marketed as simple and easy to use; no mention of custom CSS out of the box. Likely offers standard style options and theme compatibility.
• Squadkin: Explicitly supports custom CSS and full text customization. This enables deeper integration into bespoke storefronts and theme tweaks without developer work.

Implication: Brands with design-sensitive storefronts or headless setups will prefer Squadkin for styling control; Wishlist Wizard is suitable for merchants happy with standard theme-fit.

Text & UX Customization

• Wishlist Wizard: Core flows and text likely standardized; simple UX reduces configuration burden.
• Squadkin: Offers alerts and text customization for wishlist add/remove messages, enabling small UX improvements and localized copy.

Implication: Squadkin provides more control over micro-copy and experience, which can improve conversion and clarity.

Features: Analytics & Insights

• Wishlist Wizard: No analytics mentioned in the provided description or plan features beyond usage basics.
• Squadkin: Includes analytics for "top 10 wishlisted products," which can inform merchandising, promotional strategies, and retargeting campaigns.

Implication: For merchants who want to turn wishlist data into marketing actions—such as promoting popular wishlisted items—Squadkin provides a simple out-of-the-box insight. Wishlist Wizard may require separate analytics or manual tracking.

Pricing & Value

Wishlist Wizard Pricing

• Standard: $15 / month. Unlimited products, unlimited customers. No back-in-stock feature.
• Pro: $20 / month. Unlimited products/customers and includes back-in-stock notifications.

Value analysis:

• Predictable, single-purpose pricing makes it simple to budget. The back-in-stock feature appears only in the Pro plan; that feature is valuable for out-of-stock merchandising and conversion recovery.
• With only two paid tiers, the app suits merchants who want a fixed-cost wishlist solution without modular add-ons.

Squadkin Pricing

• Basic: $3.99 / month. Supports multiple categories, guest wishlist, custom CSS, text customization, social sharing, unlimited wishlists, and analytics.

Value analysis:

• Very low entry cost for a richer wishlist feature set than Wishlist Wizard’s Standard plan, especially for merchants who want guest wishlisting, categories, and simple analytics.
• No higher-tier pricing is provided in the data. The low monthly fee offers compelling value for focused wishlist capability.

Comparative value:

• Squadkin appears to offer stronger wishlist functionality at a lower monthly price, which can be described as better value for money for merchants seeking customization and analytics.
• Wishlist Wizard charges more but includes device sync and a Pro plan with back-in-stock notifications—something Squadkin doesn’t mention explicitly.

Integrations & Extensibility

App Integrations

• Wishlist Wizard: No explicit list of integrations provided. The app advertises device sync and sharing, which typically rely on core Shopify features.
• Squadkin: Also doesn’t list third-party integrations in the supplied data. It supports CSS customization, which helps integrate visually with page-builders and themes.

Implication: Neither app appears positioned as an integration hub. Merchants that need deep automation (e.g., flows that trigger emails in Klaviyo or automated back-in-stock flows) should verify integration options before committing.

Developer Extensibility

• Wishlist Wizard: Likely suited for merchants who prefer out-of-the-box functionality. If custom behaviors are needed, developers may need to use Shopify APIs or webhooks.
• Squadkin: Custom CSS and text customization are useful, but advanced automation likely requires merchants to rely on Shopify or other apps.

Implication: For stores that plan to stitch wishlist events into omnichannel workflows, the limitation of integrations could be a constraint.

Setup, Onboarding, and Usability

Installation and Theme Compatibility

• Wishlist Wizard: Marketed as easy to sync across devices. A single-purpose app with fewer configuration options typically translates to faster, less error-prone setups.
• Squadkin: Offers more configurable options (categories, CSS); onboarding may take longer, especially for merchants who want to customize look and feel.

Implication: If speed to deploy is important, Wishlist Wizard’s simpler approach can be attractive. If a polished, customized UI is a priority, Squadkin’s onboarding time is justified.

Admin UX

• Wishlist Wizard: Expected to have a limited settings surface—simpler to navigate for non-technical staff.
• Squadkin: More settings for categories, CSS, and text customization; more likely to require decision-making but provides greater control.

Support, Reviews, and Reliability

Public Ratings and Review Counts

• Wishlist Wizard: Rating 5.0 with 1 review.
• Squadkin: Rating 4.9 with 5 reviews.

Interpretation:

• Both apps have very high ratings, but the small number of reviews limits statistical confidence. A single 5.0 review is not as informative as many reviews. Squadkin’s 5 reviews provide slightly more data but remain limited.
• Merchants should investigate support responsiveness, frequency of updates, and changelog rather than relying solely on ratings.

Support Channels

• Wishlist Wizard: No explicit support channel list provided in the supplied data.
• Squadkin: No support details provided in the supplied data.

Implication: Prior to installation, merchants should check app listings for response times, support hours, and available documentation. With small review samples, support experience can determine satisfaction more than feature parity.

Performance and Site Impact

• Both apps are wishlist tools that interact with the storefront. Performance considerations include script loading time, CSS size, and DOM manipulation.
• Neither description lists explicit performance optimization claims. Because wishlist widgets often inject front-end scripts, merchants should check Lighthouse scores and page speed after installation, especially on product and collection pages.

Recommendation:

• Test both apps on a staging theme and measure Core Web Vitals before and after installation. Request GTmetrix or Lighthouse reports from the app developer if performance metrics are a major concern.

Data Privacy, Security, and Compliance

• Wishlist features collect user intent and sometimes email data for guest wishlists or back-in-stock notifications. Both apps should be evaluated for GDPR and CCPA compliance, data retention policies, and how customer data is stored and used.
• Merchants should ask each developer whether wishlist data resides in Shopify customer metafields, in the app’s external database, or both. This determines control over export and portability.

Recommendation:

• Confirm data storage, export capability, and compliance certifications with each developer before implementation.

Migration and Portability

• For merchants switching between wishlist apps, portability of customer wishlists and product mappings matters.
• Neither app’s data export/import capabilities are detailed in the provided data. Merchants should request export formats (CSV, JSON), API access, and any migration services offered.

Scalability and Enterprise Considerations

• Wishlist Wizard: More oriented toward small-to-medium stores that value simplicity. Back-in-stock in Pro adds some inventory recovery capability but enterprise features are limited.
• Squadkin: Offers richer organization and analytics but still focuses on wishlist functionality. For high-growth or enterprise-level needs—multi-store management, headless checkouts, advanced integrations—single-function wishlist apps may fall short.

Implication: Enterprise merchants or Shopify Plus stores will likely need broader retention and integration features beyond a wishlist plugin.

Ideal Use Cases

Bullet-form summaries help align each app to merchant needs:

• Wishlist Wizard is best for:
  • Merchants who want an easy-to-install, straightforward wishlist.
  • Stores that value device sync and a small number of well-defined plans.
  • Merchants who want a wishlist plus optional back-in-stock notifications (Pro).
• Squadkin ‑ Multi Wishlist App is best for:
  • Stores that need multi-category wishlists and guest wishlist support.
  • Merchants who want to customize style and micro-copy (custom CSS/text).
  • Merchants aiming to capture wishlist-driven merchandising insights like top-wishlisted products.

Pros and Cons Summary

Wishlist Wizard — Pros

• Simple, focused feature set reduces setup time.
• Device sync (Android, iPhone) advertised.
• Clear pricing tiers with back-in-stock in Pro.

Wishlist Wizard — Cons

• Lacks explicit analytics and multiple wishlist categories.
• Higher starting price than Squadkin for basic features.
• Limited review sample; support responsiveness unknown.

Squadkin ‑ Multi Wishlist App — Pros

• Low monthly cost with rich wishlist features.
• Multiple wishlist categories and guest wishlist support.
• Custom CSS and text customization for tailored UI.
• Built-in basic analytics (top 10 wishlisted products).

Squadkin — Cons

• Limited or undocumented integrations for automation.
• Small review count still limits confidence in long-term support.
• No mention of back-in-stock or advanced inventory-triggered flows.

The Alternative: Solving App Fatigue with an All-in-One Platform

The Problem: App Fatigue and Tool Sprawl

Adding one dedicated app for each store function can lead to a long app list that requires separate billing, multiple integrations, and fragmented customer data. This results in:

• Increased maintenance and a higher chance of conflicting scripts.
• Multiple dashboards and data silos that make customer lifetime value and behavior harder to analyze.
• Rising per-feature costs as each single-purpose app charges separately.
• Slower experimentation because changes require coordinating across multiple vendors.

For merchants focused on retention and repeat purchases, the functional overlap between wishlists, loyalty programs, referral mechanics, and reviews quickly becomes operationally inefficient.

The "More Growth, Less Stack" Approach

Instead of installing ad hoc, single-purpose tools, an integrated retention platform consolidates multiple retention features into a single suite—wishlists, loyalty, referrals, reviews & UGC, and VIP tiers—so merchants can manage incentives, social proof, and wishlist-driven campaigns from one place.

Growave’s philosophy is centered on reducing tool sprawl and improving ROI by combining retention modules that work natively together. This unified approach simplifies lifecycle marketing, makes data actionable, and reduces integration overhead.

What an Integrated Approach Enables

• Consistent customer profiles that connect wishlist behavior to loyalty points and referral eligibility.
• Cross-feature automation: e.g., automatically rewarding points for review submissions or rewarding referrals with wishlist discounts.
• Single billing and support channel, saving operational time and mental overhead.
• Consolidated reporting for clearer KPIs around retention, LTV, and repeat purchase rates.

How Growave Fits as an Alternative

Growave packages wishlist functionality together with loyalty, referrals, reviews, and VIP tiers, so merchants can use wishlist signals to trigger rewards, follow up with review requests, or run targeted campaigns for top-wishlisted products.

Relevant capabilities include:

• Loyalty and rewards program management with customization for earning and redeeming rules, promo-driven activities, and VIP tiers that elevate the lifetime value of customers.
• Review and UGC collection and display tools that help merchants collect and showcase authentic social proof.
• Built-in wishlist functionality that integrates with other retention engines, allowing wishlist actions to inform points, automation, and targeted campaigns.

These cross-functional capabilities make it possible for merchants to not only collect wishlist data but to act on it—turning intent into purchases, improving repeat rates, and increasing LTV.

To review pricing tiers and decide which plan matches order volume and desired features, merchants can consider consolidating retention features and compare options to current app costs by visiting a plan overview and cost comparison on Growave’s pricing page: consolidate retention features.

Book a personalized demo to see how a unified retention stack accelerates growth.
Book a personalized demo

Integrations That Matter

Growave is built to integrate with popular marketing and support tools that merchants already use. For stores that rely on email automation, customer support platforms, or subscription tools, an integrated platform reduces the manual flow-building needed. Examples of integration-focused benefits include:

• Tighter connections between wishlist signals and email flows in platforms like Klaviyo or Omnisend.
• Seamless support ticket context for loyalty or wishlist issues via integrations with Gorgias.
• Headless and Plus support for custom storefronts that need API-based integration.

Install and manage retention modules from one place and also install via the Shopify App Store to begin testing the platform within the store environment.

Convert Wishlist Data into Revenue

A concrete example of the advantage of an integrated retention stack: instead of manually exporting top-wishlisted items and running separate promotions, an integrated platform can automate a campaign where:

• Top-wishlisted items are identified.
• Targeted emails or in-app messages are sent to customers who wishlisted those items.
• Loyalty bonuses or discounts are offered to convert intent into purchase.
• Reviews are requested post-purchase to increase social proof around trending items.

Collecting and acting on wishlist signals while keeping all data in one system reduces friction and improves the speed of revenue realization.

For merchants who want to build loyalty and rewards that drive repeat purchases, Growave provides a unified toolset to create such programs without adding multiple single-purpose apps: loyalty and rewards that drive repeat purchases.

Social Proof and Reviews

Pairing wishlist data with authentic user reviews amplifies trust. When a product that’s heavily wishlisted also displays positive reviews or customer photos, conversion rates tend to improve. Growave’s review and UGC tools enable merchants to:

• Collect reviews through multiple post-purchase touchpoints.
• Showcase user-generated content alongside wishlisted products.
• Automate review collection flows tied to wishlist or purchase triggers.

Stores that want to collect and showcase authentic reviews as part of a retention strategy can leverage Growave’s review module: collect and showcase authentic reviews.

Pricing Transparency and Trial Options

Because consolidating multiple functions into one platform changes how budget is allocated, merchants should compare combined cost of separate apps vs. an integrated plan. Growave offers multiple plans suitable for different volumes and support needs, from entry plans to enterprise-level Plus plans that include checkout extensions and a dedicated launch plan.

Explore plan levels and compare total cost against current app stack to assess better value for money and operational simplicity: consolidate retention features.

For retailers on Shopify Plus or with multi-store needs, Growave also provides tailored support and onboarding for high-growth environments; learn more about solutions for large stores and enterprise considerations here: solutions for high-growth Plus brands.

Use Cases Where an Integrated Platform Outperforms Single-Purpose Apps

• Brands running frequent promotions that depend on wishlist signals (e.g., early access to restocks or wishlist-only discounts).
• Merchants wanting to reward behavior beyond purchases (referrals, reviews, social shares) and fold those into VIP tiers.
• Stores that want a single user profile to inform personalization across loyalty, wishlist, and email flows.

Additional Resources and Customer Examples

For merchants researching how integrated retention programs work in practice, reading customer stories and seeing examples brings clarity before committing: customer stories from brands scaling retention.

Growave’s review and loyalty features are referenced throughout the platform documentation and can be trialed from the Shopify App Store listing: install via the Shopify App Store.

Implementation Guidance: Choosing Between a Focused Wishlist vs. an Integrated Stack

Decision Criteria for Choosing Wishlist Wizard or Squadkin

Merchants should evaluate the following:

• Business goals:
  • Is wishlist meant to be a minor convenience or a source of actionable intent?
• Customer profiles:
  • Are a large share of customers guest shoppers?
• Budget and operational capacity:
  • Is there appetite to manage multiple apps, or is consolidation a priority?
• Design needs:
  • Will the wishlist have to match a bespoke theme and micro-copy?
• Metric goals:
  • Is the wishlist data being used for merchandising and email segmentation?

Recommendation matrix (qualitative guide):

• If the primary goal is quick setup, simple device-synced wishlist, and predictable pricing, Wishlist Wizard is an appropriate fit.
• If the merchant needs organizational features, guest wishlist support, and on-board analytics at a low monthly cost, Squadkin is a better match.
• If the merchant prioritizes long-term retention, wants to connect wishlist events to loyalty and reviews, and prefers fewer apps to manage, an all-in-one platform like Growave is worth strong consideration.

Migration and Testing Steps

For stores deciding to trial either wishlist app, recommended steps include:

• Testing on a duplicate theme before going live.
• Measuring page speed impact and script load times using Lighthouse.
• Confirming data export/import capabilities and user data ownership.
• Verifying support SLAs and requesting onboarding documentation.

If moving from single-purpose wishlist apps to an integrated platform, ensure wishlist data portability and map customer identifiers (email, customer ID) to prevent data loss.

Final Comparison Snapshot

• Wishlist Wizard: Simple, predictable, device-focused wishlist solution with back-in-stock available in Pro. Best for merchants who want straightforward wishlist functionality without extra features.
• Squadkin ‑ Multi Wishlist App: Feature-rich wishlist tool with multiple categories, guest support, customization, and analytics at a low monthly price. Best for merchants prioritizing wishlist UX and basic merchandising insights.
• Growave (Alternative): An integrated retention suite that includes wishlist functionality plus loyalty, referrals, reviews, and VIP tiers. Best for merchants seeking to reduce app sprawl, connect wishlist signals to revenue-driving programs, and achieve higher lifetime value.

Conclusion

For merchants choosing between Wishlist Wizard and Squadkin ‑ Multi Wishlist App, the decision comes down to priorities. Wishlist Wizard suits merchants who want a compact, device-synced wishlist with simple pricing and an optional back-in-stock feature. Squadkin offers greater wishlist organization, guest support, deeper customization, and basic analytics at a lower monthly cost, providing better value for merchants who need those wishlist capabilities.

However, wishlist functionality rarely operates in isolation. The most durable gains come from connecting wishlist intent with loyalty offers, reviews, and referral incentives. For merchants looking to reduce tool sprawl and turn wishlist signals into systematic growth, an integrated retention platform can be a stronger long-term choice.

Start a 14-day free trial to evaluate a unified retention stack and see whether consolidating wishlist, loyalty, referrals, and reviews lowers operational friction and increases LTV.
consolidate retention features

For merchants who want to explore integration-first options or to install within Shopify quickly, additional information and the app listing are available on the Shopify App Store: install via the Shopify App Store

FAQ

What are the main differences between Wishlist Wizard and Squadkin ‑ Multi Wishlist App?

• The primary differences are depth of wishlist organization and customization. Squadkin supports multiple wishlist categories, guest wishlists, custom CSS, and basic analytics at a lower monthly price. Wishlist Wizard focuses on a straightforward wishlist with device sync and an optional back-in-stock feature in its Pro plan.

How should a merchant choose between low-cost, single-purpose wishlist apps and an integrated platform?

• Evaluate whether wishlist data will be used solely for convenience or as an input into retention programs. If wishlist events will trigger emails, loyalty rewards, or merchandising actions, an integrated platform reduces coordination costs and provides actionable analytics. If wishlist needs are minimal, a single-purpose tool may be enough and easier to maintain.

How reliable are the app ratings for Wishlist Wizard and Squadkin?

• Both apps have very high ratings (Wishlist Wizard 5.0 with 1 review; Squadkin 4.9 with 5 reviews), but small review counts limit statistical reliability. Merchants should supplement ratings with direct support inquiries, staging tests, and performance checks before committing.

How does an all-in-one platform compare to specialized wishlist apps?

• An all-in-one platform integrates wishlist behavior with loyalty, referrals, reviews, and VIP tiers, enabling automated campaigns and consolidated reporting. This reduces the number of separate vendors and data silos. Specialized apps can be lighter and sometimes less expensive for single features, but they often increase long-term complexity when multiple features are required.

Further reading and resources:

• For practical examples of combining wishlist signals with loyalty and reviews, merchants can review customer stories and inspirational examples to see how other brands scale retention: customer stories from brands scaling retention
• Merchants seeking feature-level information for loyalty programs and review collection can compare modules that support these outcomes: loyalty and rewards that drive repeat purchases and collect and showcase authentic reviews
• To test the platform within a store environment, merchants can use the Shopify install flow: install via the Shopify App Store