Wishlist Wizard vs. Smart Wishlist APP: An In-Depth Comparison

Introduction

Choosing the right wishlist tool is one of the small decisions that can have an outsized impact on conversion and retention. Shopify merchants must weigh ease of use, flexibility, and long-term value while avoiding tool sprawl and mounting monthly fees.

Short answer: Wishlist Wizard is a straightforward wishlist tool that suits merchants who want a simple wishlist with device sync and basic sharing; Smart Wishlist APP positions itself as a low-cost, customizable UI option for adding wishlist buttons. For merchants seeking outcomes beyond a single feature—like increasing repeat purchases, reducing churn, and consolidating retention features—an integrated solution like Growave often delivers better value for money.

This post compares Wishlist Wizard (Devsinc) and Smart Wishlist APP (ENS Enterprises Limited) across features, pricing, setup, integrations, analytics, performance, and support. The intent is to provide an objective, actionable analysis so merchants can choose the right tool for their store — and to explain when a single-purpose app is sufficient and when an all-in-one retention platform is a better strategic choice.

Wishlist Wizard vs. Smart Wishlist APP: At a Glance

Deep Dive Comparison

Feature Set

Wishlist Wizard: Core Features and Capabilities

Wishlist Wizard focuses on the core wishlist experience: letting customers save items, sync across devices, and share wish lists with friends or family. Key functional notes:

• Customers can create lists of desired products and return later to purchase.
• Device sync across smartphones and desktop is promoted, which matters for multi-device buyers.
• Shareability via email and social platforms is built in, which supports gift buying and social discovery.
• Two pricing tiers: Standard ($15/mo) offers unlimited products and customers but no back-in-stock alerts; Pro ($20/mo) includes back-in-stock notifications.

Strengths in practice:

• Strong, straightforward UX for shoppers who want a bookmark-like experience.
• Back-in-stock alerts in the Pro plan add a conversion-driving capability for scarce inventory.

Limitations:

• No public record of integrations with email platforms, SMS tools, or analytics platforms.
• Minimal public feedback—only one review—so long-term reliability and support responsiveness are harder to validate.

Smart Wishlist APP: Core Features and Capabilities

Smart Wishlist APP markets itself as a lightweight wishlist add-on with a focus on UI customization. The publicly listed features:

• Wishlist functionality for both logged-in and guest shoppers.
• Admin-side UI customization: choose button styles, button placement, and button text.
• Ability to enable/disable UI elements.

Strengths in practice:

• Low-entry price point at $4.99/mo makes it attractive for stores testing wishlist functionality.
• UI customization allows brand-level control over how wishlist buttons appear without code changes.

Limitations:

• No reviews or rating on the Shopify listing, which creates uncertainty around reliability and ongoing development.
• Feature list is slim—no back-in-stock, no integrated email or push notifications, and no analytics reported publicly.
• No obvious integrations with retention tools (email, SMS, loyalty) which limits how wishlist data can be operationalized.

Feature Comparison: What Each App Does Well

• Bookmarking & lists: Both apps cover the primary use case—customers can save items for later.
• Sharing: Wishlist Wizard explicitly advertises sharing via email and social; Smart Wishlist APP doesn’t emphasize sharing features.
• Guest support: Smart Wishlist APP confirms guest + login support; Wishlist Wizard likely supports guest experiences but the listing focuses on synced device lists (which implies login or device cookie support).
• Back-in-stock: Wishlist Wizard Pro includes this, while Smart Wishlist APP does not list it.
• Customization: Smart Wishlist APP highlights admin-side UI control; Wishlist Wizard’s public listing does not emphasize visual customization.

Pricing and Value

Pricing matters not just as a line item but as a reflection of value for long-term growth. Small differences in monthly fees compound and interact with the number of single-purpose apps a merchant stacks.

Wishlist Wizard Pricing

• Standard Plan — $15 / month
  • Unlimited products
  • Unlimited customers
  • No back-in-stock alerts
• Pro Plan — $20 / month
  • Unlimited products
  • Unlimited customers
  • Back-in-stock alerts included

Observations:

• The feature gap between Standard and Pro is primarily inventory alerts; for many stores, that feature alone can improve conversion on high-demand or low-stock items and justify the incremental $5/month.
• No apparent usage caps tied to product catalog size, which helps larger catalogs avoid surprise costs.

Smart Wishlist APP Pricing

• Basic — $4.99 / month

Observations:

• Very low monthly fee makes it easy to test, and useful for stores that only want an on-site wishlist button.
• At this price point, the app is unlikely to include advanced features (notifications, analytics, integrations) that drive post-visit revenue or retention.

Pricing / Value Analysis

• For a merchant whose immediate need is a wishlist button with visual control and minimal spend, Smart Wishlist APP is the best value for money on upfront cost.
• For merchants seeking a wishlist plus currency-driving features like back-in-stock notifications, Wishlist Wizard Pro delivers better value for money than the Standard plan because of that single feature.
• Neither app includes a loyalty program, referrals, or review collection—capabilities that directly increase lifetime value. Merchants that add those features will need separate apps, increasing total cost and operational complexity.

Practical implications:

• A small catalog store testing wishlists might prefer Smart Wishlist APP to minimize monthly cost.
• A store with frequent stockouts or seasonal spikes would likely see ROI from Wishlist Wizard Pro’s back-in-stock alerts.
• Mid-size or growth-stage merchants should compare the combined monthly cost of multiple single-purpose apps against integrated alternatives that bundle wishlist with loyalty, reviews, and referrals.

Integrations and Ecosystem Fit

Integrations determine how wishlist signals turn into revenue. A wishlist that only saves items has limited impact unless wishlist data can trigger emails, push notifications, or loyalty actions.

Wishlist Wizard Integrations

• Public listing does not advertise integrations with major ESPs or CRM systems.
• No visible integrations with automation or fulfillment workflows are listed.

Implication:

• Without native links to email, SMS, or customer platforms, merchants will need manual workarounds or middleware to turn wishlist events into lifecycle campaigns.

Smart Wishlist APP Integrations

• The public listing is sparse on integrations; no major platforms are cited.
• Customization is primarily for UI rather than data flows.

Implication:

• Like Wishlist Wizard, Smart Wishlist APP appears to sit primarily on the storefront layer without deep integrations that feed lifecycle marketing tools.

Comparison: Practical Outcome

• Both apps excel at on-site wishlist UX but underdeliver when it comes to connecting wishlist events to customer reactivation channels.
• Wishlist Wizard Pro’s back-in-stock is the exception: it provides an actionable off-site touchpoint (alerts) that can convert saved interest into purchases without a separate app.
• For merchants looking to build automated flows (abandoned wishlist emails, VIP offers triggered by wishlist behavior), neither app eliminates the need for additional tools or custom dev work.

Setup, Customization, and Developer Overhead

Installation and On-Boarding

• Smart Wishlist APP: The listing emphasizes admin-side appearance controls and straightforward enable/disable toggles, which suggests quick setup without developer involvement.
• Wishlist Wizard: Positioning on device sync and sharing suggests slightly more configuration (e.g., account or login behavior) but still designed for non-technical merchants.

Visual Customization

• Smart Wishlist APP: Explicit controls for button appearance and text allow brand alignment without coding.
• Wishlist Wizard: The listing does not highlight visual customization, so merchants may need theme edits or accept default button styles.

Developer Overhead

• Smart Wishlist APP is likely lower friction for merchants wanting brand-consistent buttons fast.
• Wishlist Wizard may require minimal setup for sharing and device sync; if the store relies on a custom theme, calls to the app may need small theme edits.

Performance and Theme Compatibility

• Neither app has many public reviews to indicate broad compatibility with custom themes, page builders, or headless setups. Theme testing is recommended before deploying site-wide.
• Merchants should test page load impact; lightweight wishlist scripts are typically low-risk but must be audited for speed.

Analytics, Reporting, and Attribution

A wishlist is only as valuable as the insight it produces. Analytics determine whether wishlist activity is being converted into revenue.

Wishlist Wizard

• Public listing does not specify analytics dashboards or reporting capabilities.
• Back-in-stock alerts imply event logging, but it is unclear whether aggregated metrics (wishlists created, wishlist-to-order conversion) are exposed in the app.

Smart Wishlist APP

• No public mention of reporting or analytics; functionality appears focused on UI rather than insight.

Practical recommendation:

• Merchants that require conversion tracking and attribution for wishlist-driven purchases should instrument events in Google Analytics / GA4 or their tag manager. Because native reporting appears limited in both apps, external analytics will be needed to measure impact.

Support, Trust Signals, and Longevity

Ratings and Reviews

• Wishlist Wizard: 1 review, rating 5.0. The single review is positive but provides limited social proof and makes it hard to judge long-term reliability.
• Smart Wishlist APP: 0 reviews and a 0.0 rating. The absence of reviews is a signal that the app is either new, low-adopted, or not widely used.

Implication:

• Limited public feedback increases risk: merchants should evaluate support SLAs, change logs, and developer responsiveness before committing.

Documentation and Developer Responsiveness

• Merchants should request documentation or a demo from both developers to test support responsiveness and confirm features not clearly documented (e.g., cookie vs. account-based wishlist behavior, exportability of wishlist data).

Compliance, Data Ownership, and Privacy

• Wishlist data often contains customer identifiers and preferences. The public listings for both apps do not clearly state data ownership or export capabilities.
• For merchants in regulated markets or with compliance requirements, it is critical to confirm where wishlist data is stored and whether customers can request deletion.

Recommendation:

• Ask the developer how wishlist data is stored, how it can be exported, and whether the app supports GDPR / CCPA request workflows.

Which App Is Best for Which Merchant?

• Best for stores that need a simple, shareable wishlist with stock notifications: Wishlist Wizard Pro. The back-in-stock feature can convert interest into purchases and reduce lost sales.
• Best for stores that need the cheapest, fastest way to add a wishlist button with visual control: Smart Wishlist APP. Low monthly cost and UI controls make it easy to test.
• Neither app is a complete retention platform. Merchants seeking to scale retention (increase LTV, improve repeat purchase rate, collect reviews, run referral campaigns) should plan to add additional apps or consider an integrated alternative.

Implementation Scenarios and Tactical Recommendations

Scenario: Small Catalog, Testing Wishlist UX

Recommendation:

• Start with Smart Wishlist APP due to low cost. Monitor wishlist creation and monitor page performance. If wishlist-to-order rates are measurable and meaningful, consider upgrading to a solution that supports notifications or exporting wishlist data for marketing.

Tactical steps:

• Enable guest wishlist if the app supports it to capture anonymous interest quickly.
• Set up GA4 events for wishlist add/remove to measure intent.
• After 30–60 days, evaluate whether wishlist usage correlates with sales.

Scenario: Mid-Size Store with Frequent Stockouts

Recommendation:

• Wishlist Wizard Pro. The back-in-stock capability is useful for converting saved demand into orders; it is the most direct monetization route among the two apps compared.

Tactical steps:

• Ensure back-in-stock workflow asks for an email and is integrated with existing ESP or store notifications.
• Track the conversion rate of back-in-stock alerts to orders.
• Test messaging frequency — customers respond better to targeted, low-friction alerts.

Scenario: Growth-Stage Brand Focused on Retention

Recommendation:

• Neither app alone is sufficient. Wishlist functionality is useful, but retention requires loyalty, referrals, reviews, and lifecycle automation. Adding separate apps increases complexity and tech debt.

Tactical steps:

• Map required retention outcomes (repeat purchase rate, review collection, referral acquisition).
• Compare costs of multiple single-purpose apps vs. integrated platforms that bundle wishlist with loyalty and reviews.
• Pilot an integrated solution that reduces monthly per-app costs and operational overhead.

The Alternative: Solving App Fatigue with an All-in-One Platform

Single-purpose apps can be useful for targeted needs, but they also create "app fatigue": a growing number of discrete tools that each demands setup, monthly fees, and maintenance. App fatigue increases costs, complicates data flows, and produces friction in executing cross-channel retention strategies.

An effective alternative is an integrated retention platform that consolidates wishlist, loyalty, referral, and review functionality in a single suite. This approach reduces the number of tools, simplifies data ownership, and enables coordinated campaigns that drive repeat purchases and increase customer lifetime value.

Growave follows a "More Growth, Less Stack" philosophy by bundling loyalty, referrals, reviews, and wishlist into one integrated platform. The objective is to let merchants build loyalty and rewards that drive repeat purchases while avoiding the administrative overhead of multiple apps. Consolidated capability makes it easier to turn wishlist signals into actionable retention paths—for example, rewarding customers when they convert a wishlist item, or triggering referral rewards when a friend purchases an item from a shared wishlist.

Key benefits of choosing an integrated platform like Growave:

• Unified customer profiles: wishlist activity, referral status, review contributions, and reward balances live in the same system, enabling precise segmentation.
• Fewer integrations to maintain: instead of wiring wishlist to an ESP, loyalty program, and reviews tool separately, an integrated solution manages cross-functional workflows from one dashboard.
• Stronger analytics: see how wishlist usage ties to referrals, loyalty redemptions, and review-driven conversions without stitching data across apps.
• Enterprise-level support: Growave supports multi-language stores, Checkout and Shopify POS, and integrations with common marketing stacks.

Merchants can preview how consolidated functionality simplifies operations and reduces monthly costs by reviewing Growave’s pricing and plans; this helps quantify the total cost-of-ownership compared to multiple single-purpose apps. Explore how to consolidate retention features for a clearer cost comparison.

Growave also makes it easy to collect and showcase authentic reviews and connect those reviews to loyalty incentives—reward customers for leaving UGC and multiply the impact of social proof across the storefront and marketing channels.

For merchants who want to see the platform in action and understand how wishlist behavior can be turned into repeat purchases, Book a personalized demo to see how an integrated retention stack accelerates growth.

How Growave Addresses Common Gaps

• Back-in-stock and wishlist triggers: Instead of a second app, Growave connects wishlist activity to email and loyalty actions so interested shoppers receive targeted incentives.
• Analytics and attribution: Cross-feature metrics show how wishlist usage contributes to revenue and long-term retention, reducing reliance on external analytics hacks.
• Value consolidation: Lower operational overhead and simplified billing compared to running wishlist + loyalty + reviews + referral apps separately. Merchants can compare the cost of multiple apps with a single plan on the pricing page.

Example Feature Map — From Wishlist to Purchase

• A shopper saves multiple items to their wishlist.
• Growave logs wishlist behavior on the unified customer profile.
• If an item becomes restocked, the system sends a targeted alert and can attach a small loyalty incentive to increase conversion.
• If the shopper purchases, Growave automatically rewards points or enrolls the shopper into a VIP tier, increasing the chance of repeat purchases.
• After purchase, Growave triggers an automated review workflow to collect and showcase authentic reviews, further improving discovery and conversion.

Integrations and Scale

Growave supports enterprise use cases and integrates with the tools merchants already use. For merchants on Shopify Plus or planning headless experiences, Growave offers solutions built for scale and performance. Learn about solutions for high-growth Plus brands and view customer examples for implementation ideas.

Merchants can also explore the Shopify App Store listing for convenience and speed of installation by choosing to install a multi-tool retention app. For cost modeling and plan selection, merchants can review the detailed plan matrix to compare monthly TCO and features on the consolidate retention features page.

Migration and Operational Considerations

If a merchant decides to move from a single-purpose wishlist app to an integrated platform, there are practical steps to take:

• Data export: Confirm wishlist data export capabilities from the current app (customer IDs, product-skus, timestamps).
• Import process: Validate whether the new platform can import historical wishlist data or whether a clean start is more practical.
• Tagging and segmentation: Map existing customer tags and segments to the integrated platform’s loyalty and referral logic.
• Email / ESP connections: Ensure the platform integrates with the current ESP (or plan for migration) so wishlist and back-in-stock events feed lifecycle campaigns.
• Theme changes: Verify widget placement and CSS compatibility in a staging environment before rolling changes to production.

Growave provides migration support and dedicated onboarding in higher tiers, which can reduce the friction of consolidating tools and accelerate time-to-value for retention programs. Merchants considering a move can consolidate retention features to compare plans and confirm whether assisted migration is included.

Operational Checklist: Choosing Between Standalone and Integrated Options

Use this checklist to decide whether a single-purpose wishlist app or integrated platform best fits the business.

• Is wishlist behavior already proven to drive sales?
  • If no: test with a low-cost app like Smart Wishlist APP.
  • If yes: platform consolidation may yield better long-term ROI.
• Are back-in-stock alerts critical for revenue?
  • If yes: Wishlist Wizard Pro includes this feature natively.
• Is there an appetite to build loyalty/referral programs that tie into wishlist behavior?
  • If yes: consider an integrated platform rather than separate apps.
• Does the store operate at scale (Shopify Plus or multi-language)?
  • If yes: look for platforms that explicitly support enterprise features and headless architecture.
• How much time can be invested in maintaining multiple integrations?
  • The more time available, the easier it is to support multiple apps. If time is constrained, prioritize an integrated stack.

Cost Comparison Example

Estimating monthly TCO across small, mid, and growth scenarios helps quantify the decision.

• Small store testing wishlists:
  • Smart Wishlist APP = $4.99/mo
  • Add separate simple review or loyalty app later = additional costs
• Mid-size store with inventory alerts:
  • Wishlist Wizard Pro = $20/mo
  • Loyalty app + review app (two additional apps at $30–$50 each) quickly totals $80–$120/mo
• Growth-stage store:
  • Multiple app fees add up; an integrated suite like the one priced on the consolidate retention features page may be more cost-effective when loyalty, referral, wishlist, and reviews are required.

Merchants should run a direct comparison between the combined cost of single-purpose apps and an integrated plan—often the integrated plan reduces total monthly spend while increasing capability.

Support and Longevity: Risk Management

• Verify support SOW: Confirm how the developer handles bug fixes, feature requests, and urgent issues. A single small developer may have slower response times.
• Versioning and maintenance: Check whether the app is actively maintained and compatible with Shopify theme updates and platform changes.
• Business continuity: For mission-critical features like back-in-stock alerts, prefer apps with clear uptime and communication policies.

For merchants who prefer strong vendor support and a single vendor relationship, an established integrated provider with high review counts and a clear roadmap reduces operational risk. See how customer stories demonstrate real implementations and outcomes by reviewing customer stories from brands scaling retention.

Conclusion

For merchants choosing between Wishlist Wizard and Smart Wishlist APP, the decision comes down to immediate needs and long-term retention goals. Wishlist Wizard is a good fit for merchants who need a shareable wishlist experience with device sync and consider back-in-stock notifications important to revenue recovery. Smart Wishlist APP is the lowest-cost route to add wishlist buttons with UI control and is useful for testing demand.

For merchants aiming to increase customer lifetime value, reduce tech debt, and run coordinated retention programs, a single-purpose wishlist app is only one piece of the puzzle. An integrated retention platform like Growave combines wishlist, loyalty, referrals, and reviews, letting merchants convert wishlist intent into repeat purchases more effectively. Compare the cost and capabilities on the consolidate retention features page to see the potential savings and operational benefits of consolidation. Merchants that prefer app-store installation can install a multi-tool retention app to evaluate the suite quickly.

Start a 14-day free trial to test how an integrated retention stack reduces tool sprawl and accelerates growth.

FAQ

How do Wishlist Wizard and Smart Wishlist APP compare on reliability and reviews?

Wishlist Wizard has a single public review with a 5.0 rating, while Smart Wishlist APP has no public reviews. That means social proof is limited for both; Wishlist Wizard has a slight edge on reported satisfaction, but merchants should test both and confirm support responsiveness before committing.

Which app is better for converting wishlist activity into sales?

Wishlist Wizard Pro has the advantage because it includes back-in-stock alerts—an actionable conversion trigger. Smart Wishlist APP focuses on UI customization and does not advertise notification or conversion features.

Can either app replace a loyalty program or review collection tool?

No. Both apps are single-purpose wishlist tools and do not provide the full set of retention features needed to increase LTV at scale. For merchants serious about retention, an all-in-one approach combines wishlist with loyalty, referrals, and reviews in a single platform and simplifies execution.

How does an all-in-one platform compare to specialized apps?

An all-in-one platform reduces monthly overhead, centralizes customer data, and enables coordinated campaigns that turn wishlist behavior into repeat purchases. Platforms like Growave let merchants collect and showcase authentic reviews and build loyalty and rewards that drive repeat purchases, while consolidating billing and integrations. For detailed comparisons and plan options, merchants can review how to consolidate retention features or install a multi-tool retention app to evaluate the suite.