Wishlist Wizard vs. SE Wishlist Engine: An In-Depth Comparison

Introduction

Choosing the right wishlist app is a deceptively difficult decision for Shopify merchants. Wishlist functionality can increase conversions, reduce friction, and surface high-intent signals — but with dozens of specialised apps available, picking one requires weighing features, integrations, reliability, and future growth needs.

Short answer: Wishlist Wizard is a very simple, focused wishlist tool suited to merchants who want a straightforward save-for-later experience with predictable pricing. SE Wishlist Engine is a more mature wishlist product with richer features — reminders, price and restock alerts, analytics, and integrations — that deliver stronger conversion and remarketing potential. For brands that need more than a wishlist alone, an integrated retention platform such as Growave may offer better long-term value by consolidating wishlists with loyalty, reviews, and referrals.

This article provides an in-depth, feature-by-feature comparison of Wishlist Wizard (Devsinc) and SE Wishlist Engine (Script Engine). The goal is to help merchants pick the tool best aligned with their short- and long-term priorities, and to show how an integrated alternative can reduce tool sprawl and improve customer lifetime value.

Wishlist Wizard vs. SE Wishlist Engine: At a Glance

Deep Dive Comparison

Feature Set Comparison

Core Wishlist Functionality

Both apps provide the basic wishlist capability: allow customers to save products for later and view those products across sessions.

• Wishlist Wizard: Emphasises simple bookmarking and cross-device syncing. It focuses on letting shoppers save and share lists via email and social platforms. That simplicity is useful when wishlist needs are narrow and design customization or automation are not priorities.
• SE Wishlist Engine: Offers every baseline wishlist expectation plus additional controls. It supports guest wishlists (no account needed), variant detection, shareable wishlist pages and popups, and unlimited wishlists on paid tiers.

Practical implication: For stores that only want a “save-for-later” button and minimal maintenance, Wishlist Wizard covers the basics. For stores seeking deeper behavioral signals (which product variants customers save, how many saves per product), SE Wishlist Engine provides richer data.

Advanced Alerts & Conversion Tools

Automation and re-engagement differentiate a wishlist that merely stores intent from one that turns intent into revenue.

• Wishlist Wizard: Advanced alerts like price-drop or restock are available only on the Pro ($20/mo) plan (it includes back-in-stock). The app keeps the feature set compact.
• SE Wishlist Engine: Provides wishlist reminders, low-stock alerts, price-drop and restock notifications on its Advanced and Premium tiers. It supports unlimited email customization and integrates with tools like Klaviyo for more sophisticated flows.

Practical implication: SE Wishlist Engine has stronger built-in conversion mechanics. If recovering interest via automated emails is a priority, SE is the more complete option.

Analytics & Insights

Knowing which products attract saves and who saved them matters for merchandising and remarketing.

• Wishlist Wizard: Focuses on the user experience; it does not advertise robust analytics in the listing provided. Standard use cases focus on customer convenience more than merchant analytics.
• SE Wishlist Engine: Includes basic to advanced insights depending on plan. It explicitly offers reports showing most-saved products and who saved them, and the Premium plan expands analytics and product recommendations.

Practical implication: SE Wishlist Engine gives a clearer line of sight into wishlist-driven demand, which supports data-led merchandising decisions.

Guest Wishlist & Sharing Behavior

Shopper friction is a key metric. Guest wishlist support reduces friction for first-time browsers.

• Wishlist Wizard: Supports sharing across devices and social/email, which helps social and referral traffic, but guest wishlist capabilities aren’t highlighted in the provided data.
• SE Wishlist Engine: Explicitly supports guest wishlists and social sharing, which can increase adoption among anonymous visitors and make wishlists usable for gift-buying scenarios.

Practical implication: SE is better positioned to capture interest from non-logged-in shoppers.

Customization & Theming

The ability to match wishlist UI to store design affects perceived quality and conversion.

• Wishlist Wizard: Presents a simple approach; customization options aren’t prominent in the description, implying limited or straightforward design controls.
• SE Wishlist Engine: Offers customizable buttons, icons, multi-language support (Premium), and popup pages, providing more options to align the wishlist UX with the store’s look and conversion path.

Practical implication: Brands that care about polished UI and multi-language storefronts will find SE’s customization advantages meaningful.

Pricing & Value

Pricing often decides which tool gets installed. Value must be measured relative to features that directly impact revenue.

Wishlist Wizard Pricing

• Standard Plan — $15 / month
  • Unlimited products, unlimited customers
  • No back-in-stock alerts
• Pro Plan — $20 / month
  • Unlimited products, unlimited customers
  • Back-in-stock alerts included

Value assessment: Wishlist Wizard is positioned as a small, predictable expense for a single-feature tool. The pricing is straightforward and may be a good fit for very small stores or those that want minimal overhead.

SE Wishlist Engine Pricing

• Free Plan — Free
  • Up to 100 wishlist items
  • Customize button & icon
  • Variant change detection, wishlist page & popup, social sharing, basic insights
• Basic — $7.99 / month
  • Unlimited wishlist items, custom icon, hide branding
  • Wishlist page & popup, language support, basic insights
• Advanced — $14.99 / month
  • Unlimited wishlist, reminders (low stock), price-drop & restock alert, product recommendation
  • Import/export, unlimited email customization, Facebook pixel & Klaviyo integration, advanced insights
• Premium — $21.99 / month
  • Adds multi-language & multi-currency, multi-language email templates, advanced insights, product recommendation

Value assessment: SE Wishlist Engine offers a tiered approach that lets merchants start for free and scale as they need reminders and integrations. The Advanced tier ($14.99) includes many of the automation and analytics features that turn wishlist activity into sales. That makes SE a strong value-for-money option for stores that will use alerts and integrations.

Head-to-Head Pricing Takeaways

• If budget is the only constraint and the wishlist needs are minimal, Wishlist Wizard’s predictable $15–$20 pricing is straightforward.
• For incremental features that directly drive conversions (alerts, email automation, analytics, integrations) SE’s plans provide more flexible and feature-rich options at competitive price points — including a free tier to trial the core functionality.

Note on “value for money”: Rather than saying one app is cheaper, it is more accurate to say SE Wishlist Engine offers stronger value for money for brands that will use automation and integrations. Wishlist Wizard provides predictable pricing that may be adequate where a minimal wishlist is sufficient.

Integrations & Compatibility

Integrations determine how wishlist data plugs into the broader marketing stack.

• Wishlist Wizard: Integration details are sparse in the provided data. It highlights cross-device sync and social/email sharing for shoppers but does not list marketing or automation integrations.
• SE Wishlist Engine: Explicitly lists compatibility with Customer accounts, Klaviyo, and PageFly. It also supports Facebook pixel integration on higher tiers.

Practical implication: SE integrates better with common marketing and page-building tools. That makes it easier to route wishlist signals into email flows, ad retargeting, and custom page experiences.

Ease of Setup & UX

Merchant adoption depends on how long setup takes and how much custom work is required.

• Wishlist Wizard: Simplicity is its defining trait. The onboarding friction is likely low if the app places a single wishlist button and syncs across devices without extra configuration.
• SE Wishlist Engine: Offers more settings to configure (alerts, email templates, integrations). That adds initial setup time but enables automation that reduces ongoing manual effort.

Practical implication: Small stores prioritising speed of launch should value Wishlist Wizard’s simplicity. Merchants who can invest a bit more time to configure reminders and integrations will gain outsized returns with SE.

Support, Reliability & Track Record

Rating and review counts provide signal credibility and real-world reliability.

• Wishlist Wizard: Rating 5.0 based on 1 review. A perfect score is positive but the small sample size limits confidence about long-term support, edge-case handling, or performance at scale.
• SE Wishlist Engine: Rating 4.9 across 249 reviews. This is a robust data point; many merchants have used SE and left feedback, which increases confidence in its consistency, responsiveness, and feature stability.

Practical implication: SE’s review volume and near-perfect rating suggest a mature product and an active developer presence. Wishlist Wizard’s single review cannot offer the same level of social proof.

Data Portability & Export

Merchant workflows sometimes require exporting wishlist data for analysis.

• Wishlist Wizard: No explicit mention of import/export features.
• SE Wishlist Engine: Includes import/export wishlist capabilities on Advanced and Premium plans.

Practical implication: SE is better suited to stores that want to analyze wishlist data offline or merge it into other customer datasets.

Compliance & Multi-Currency / Multi-Language Support

Cross-border stores need multi-language and multi-currency features.

• Wishlist Wizard: Multi-language/multi-currency capabilities are not indicated.
• SE Wishlist Engine: Premium plan includes multi-language and multi-currency support and multi-language email templates.

Practical implication: SE is more aligned with international merchants looking to provide localized wishlist experiences.

Summary of Strengths & Weaknesses

Wishlist Wizard (Devsinc)

• Strengths
  • Simple, focused wishlist functionality
  • Clear, predictable pricing tiers ($15–$20)
  • Cross-device sync and sharing
• Weaknesses
  • Very limited public review data (1 review)
  • Fewer integrations and advanced features
  • Limited analytics and export capabilities

SE Wishlist Engine (Script Engine)

• Strengths
  • Extensive feature set (alerts, reminders, product recommendations)
  • Strong review history (249 reviews, 4.9 rating)
  • Multiple integration points (Klaviyo, PageFly), import/export, multi-language support
  • Flexible pricing including a free tier
• Weaknesses
  • More configuration required to unlock advanced benefits
  • Some advanced features gated behind higher tiers

Which Merchants Should Choose Which App?

• Choose Wishlist Wizard if:
  • The primary objective is to provide a lightweight save-for-later experience.
  • The merchant values a simple, quick installation and predictable monthly cost.
  • The store does not need automation, deep analytics, or multi-language support.
• Choose SE Wishlist Engine if:
  • The merchant plans to use wishlist signals in email automation, ad retargeting, or merchandising.
  • The store needs guest wishlists, reminders, price-drop/restock alerts, or Klaviyo integration.
  • The merchant values the assurance of many reviews and an established track record.

The Alternative: Solving App Fatigue with an All-in-One Platform

Understanding App Fatigue

Many merchants start by installing single-purpose apps to tackle one problem at a time: a wishlist app, a loyalty app, a review app, a referral app. Over time, the store accumulates a stack of point solutions. The cumulative downsides include:

• Increased monthly costs and overlapping fees.
• More integrations to maintain and more points of failure.
• Fragmented customer data (wishlists live in one place, loyalty in another, reviews in a third).
• Slower, inconsistent experiences across tools, which can harm conversion.

These are symptoms of "app fatigue": the productivity and growth drag that occurs when too many specialised tools are stitched together.

More Growth, Less Stack: The Integrated Approach

A single, integrated retention platform consolidates wishlist functionality with loyalty, reviews, referrals, and VIP tiers. That reduces tool sprawl and unlocks cross-feature synergies:

• Wishlists feed loyalty and retargeting logic.
• Reviews and user-generated content amplify wishlist conversions.
• Referral incentives amplify shareability of wishlist items.

Growave’s philosophy—More Growth, Less Stack—aims to tackle app fatigue by packaging those retention primitives in one platform. Merchants can consolidate retention features, reduce integration overhead, and create coherent cross-channel flows without piecing together multiple apps. For merchants evaluating wishlist-only tools, this integrated approach is worth considering as a strategic alternative.

How an Integrated Stack Unlocks Better Outcomes

• Unified customer profiles allow combining wishlist behavior with loyalty status and review activity to create smarter, personalized outreach.
• Built-in integrations reduce setup time and the need to route data across separate platforms.
• Consolidated reporting provides a single source of truth for LTV, retention, and wishlist-driven conversions.
• Bundling reduces the total cost of ownership when compared to subscription fees across multiple specialised apps.

Growave Feature Highlights

Growave brings together multiple retention features that matter to merchants:

• Loyalty and Rewards: Customizable point programs, VIP tiers, and reward mechanics that increase repeat purchases and LTV. Merchants can build loyalty and rewards that drive repeat purchases into their stores and tie actions like wishlist saves into reward triggers.
• Reviews & UGC: Automated review collection, visual UGC, and moderation tools that help merchants collect and showcase authentic reviews across product pages and marketing channels.
• Wishlist: A native wishlist module that integrates with loyalty and referral features so saved items can feed personalized campaigns and reward actions.
• Referrals & VIP Tiers: Programs to turn customers into advocates and to reward high-value shoppers.
• Enterprise Capabilities: Support for Shopify Plus and headless setups, with advanced integrations and a customer success path for scaling merchants.

Growave also offers practical ways to test the platform: merchants can review pricing and plan details on how consolidation reduces stacking costs by visiting a page that helps merchants consolidate retention features. For merchants who prefer installing through Shopify’s marketplace, it’s possible to install through the Shopify App Store and begin evaluating the platform quickly.

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How Growave Compares to Wishlist Wizard and SE Wishlist Engine

• Feature Coverage
  • Wishlist-only apps solve a single problem. Growave packages wishlists within a broader retention stack: loyalty, referrals, reviews, and VIP tiers are native features.
• Data Flow & Ownership
  • Separate apps require stitching data together. Growave centralizes customer behavior and engagement metrics, reducing reliance on third-party connectors and manual exports.
• Cost Efficiency
  • While Growave’s entry pricing starts higher than the cheapest single-purpose wishlist apps, the consolidated value often results in lower overall stack cost once loyalty, reviews, and referrals are accounted for. Merchants can review pricing tiers and assess cost comparisons on the Growave pricing page to see how consolidation affects dollar-per-feature.
• Integrations & Scale
  • Growave supports key integrations (Klaviyo, Omnisend, Recharge, Gorgias) and enterprise-grade features for Shopify Plus, enabling scale without re-architecting the tech stack. Merchants targeting growth can review Growave’s enterprise support for solutions for high-growth Plus brands or install directly via the app store to begin testing.

Practical Migration & Adoption Considerations

• For stores already using multiple apps (wishlist + loyalty + reviews), switching to an integrated platform requires mapping existing features to Growave equivalents and planning data migration.
• Growave provides documentation and onboarding flows to map loyalty programs, import reviews, and migrate wishlist data where possible. To assess how migration would fit a specific store, merchants can view customer examples and success stories by browsing customer stories from brands scaling retention.
• For large or Plus stores, Growave offers tailored launches and dedicated support to ensure uptime, performance, and a phased rollout.

Contextual Links to Evaluate Growave Further

• Learn how a consolidated retention investment compares to accumulated single-app fees and discover plan details to consolidate retention features.
• Explore how wishlists become more powerful when combined with loyalty and rewards that drive repeat purchases.
• See how product pages improve when merchants collect and showcase authentic reviews.
• For merchants who prefer app-store discovery, Growave can be installed through the Shopify App Store.

Practical Recommendations & Migration Playbook

If Sticking with A Wishlist-Only App

• Small, single-product or low-transaction stores that need a lightweight wishlist and minimal maintenance can pick Wishlist Wizard for its simplicity and predictable pricing.
• Stores that plan to use wishlist data for remarketing, especially via email or Facebook retargeting, should prefer SE Wishlist Engine because of its reminders, price/restock alerts, and integration capabilities.

Checklist before committing:

• Confirm whether guest wishlists are required.
• Confirm whether price-drop and restock alerts are necessary to recover sales.
• Check integration paths for email providers (Klaviyo, Omnisend).
• Assess analytics needs: will merchants need exports, reports on saved products, or product recommendation logic?

If Moving Toward Consolidation with an All-in-One

• Map current apps and monthly spend. Compare the total cost of wishlist + loyalty + reviews vs. Growave’s consolidated plan.
• Prioritise migration sequencing: reviews import first (to preserve social proof), then loyalty, then wishlist.
• Use staging environments to verify UX and theme compatibility, especially when moving to a platform that integrates with checkout and customer accounts.
• Test loyalty and wishlist cross-triggering: reward wishlist saves, tie VIP level to referral activity, use UGC from reviewers to promote popular wishlisted items.

Merchants evaluating Growave can examine pricing and feature bundles to determine ROI by visiting the page that helps brands consolidate retention features and can also install through the Shopify App Store for a quick trial run.

Conclusion

For merchants choosing between Wishlist Wizard and SE Wishlist Engine, the decision comes down to scope and strategic priorities. Wishlist Wizard is a sensible choice when the objective is a lightweight, no-friction wishlist for customers without the need for automation or deep analytics. SE Wishlist Engine is better suited for stores that intend to turn wishlist signals into conversions — it provides reminders, price and restock alerts, guest wishlists, analytics, and integrations that support email and ad retargeting.

Beyond that comparison, merchants should consider whether a single-purpose wishlist app is the right long-term approach. Consolidating wishlist functionality into a unified retention platform can reduce monthly costs, simplify data management, and unlock cross-feature synergies (loyalty, referrals, reviews) that materially improve retention and lifetime value. Merchants interested in exploring a consolidated solution can review pricing and plan details to understand how consolidation reduces stack complexity by visiting pages that help consolidate retention features or install through the Shopify App Store.

Start a 14-day free trial to see how combining wishlist, loyalty, reviews, and referrals in one platform reduces tool sprawl and accelerates retention. Start a 14-day free trial

FAQ

How does SE Wishlist Engine compare to Wishlist Wizard in terms of turning wishlist activity into sales?

SE Wishlist Engine has the edge because it includes wishlist reminders, price-drop/restock alerts, product recommendations, and integrations (Klaviyo, Facebook pixel) that enable automated recovery flows and retargeting. Wishlist Wizard focuses on basic save-and-share functionality and only provides back-in-stock alerts on the Pro plan.

Which app is better for international stores that require multi-language and multi-currency support?

SE Wishlist Engine’s Premium plan explicitly includes multi-language and multi-currency support and multi-language email templates. Wishlist Wizard does not show those capabilities in the provided data.

Is it better to use a wishlist-only app or an all-in-one retention platform?

For merchants who need wishlist functionality only, a wishlist app may be sufficient. However, for stores that want to improve retention, increase LTV, and avoid managing multiple subscriptions and integrations, an integrated platform that includes wishlist, loyalty, reviews, and referrals generally offers better long-term value.

How easy is it to migrate from a wishlist app to an integrated platform?

Migration complexity depends on data export/import support. SE Wishlist Engine offers import/export tools on paid plans, which simplifies moving wishlist records. For a full migration to an integrated platform, evaluate the destination platform’s import tools and onboarding support to plan a phased transition. Merchants can view customer examples and migration stories to understand typical timelines and outcomes by exploring customer stories from brands scaling retention.