Wishlist Wizard vs. SE Wishlist Engine: An In-Depth Comparison

Introduction

Choosing the right wishlist app should be simple, but Shopify merchants face a noisy landscape: dozens of wishlist apps, each promising higher conversion, more saved products, and easier customer follow-up. The right choice depends on how a wishlist fits into a broader retention strategy and whether the merchant values a lightweight, single-purpose tool or a feature-rich, integrated approach.

Short answer: Wishlist Wizard is an entry-level wishlist focused on basic save-and-share functionality and simple pricing; SE Wishlist Engine is a more mature, feature-packed wishlist with automation, alerts, and analytics. For merchants that want a single, reliable wishlist and nothing else, Wishlist Wizard can be adequate. For stores that want event-driven re-engagement, conversion-focused alerts, and integration options, SE Wishlist Engine offers stronger value. For retailers that need retention beyond wishlists—loyalty, referrals, reviews and VIP tiers—an integrated platform like Growave often provides better value for money and less operational complexity.

This post provides an in-depth, feature-by-feature comparison of Wishlist Wizard (Devsinc) and SE Wishlist Engine (Script Engine). The goal is to clarify which app matches specific merchant needs, highlight strengths and trade-offs, and explain when an all-in-one retention suite may be a better strategic choice.

Wishlist Wizard vs. SE Wishlist Engine: At a Glance

Deep Dive Comparison

What each app is built to do

Wishlist Wizard — Simplicity and basic wishlist functionality

Wishlist Wizard positions itself as a straightforward wishlist tool that lets customers bookmark products for later. Core use cases center on convenience: shoppers build lists, access them across devices, and share with friends or family via email or social media. The app sells simplicity: unlimited products and unlimited customers under both plans, with back-in-stock alerts gated behind the Pro plan.

Key points:

• Saves and syncs wishlists across devices.
• Social sharing and email-based sharing.
• Two paid plans: Standard ($15) and Pro ($20), with back-in-stock only on Pro.

With a single public Shopify review and a perfect 5.0 rating, Wishlist Wizard appears new or niche on the Shopify App Store. That limited review count makes it difficult to draw broad conclusions about long-term reliability, merchant support responsiveness, or edge-case behavior at scale.

SE Wishlist Engine — A fuller feature set for conversion and re-engagement

SE Wishlist Engine offers a wishlist but layers in commerce-focused features: wishlist reminders, automatic email alerts for price drops and restocks, low-stock notifications, product recommendations, import/export of wishlists, and built-in analytics to identify top-saved products and who saved them. It also supports guest wishlists and integrates with popular marketing tools such as Klaviyo and Facebook Pixel.

Key points:

• Free tier with up to 100 items; paid tiers expand features and automation.
• Advanced Plan ($14.99) and Premium Plan ($21.99) include alerts, recommendations, advanced insights, and multi-language support on Premium.
• 249 reviews and a 4.9 rating indicate broad adoption and consistent merchant satisfaction.

SE Wishlist Engine is designed not just to help shoppers save products, but to turn wishlist events into repeat revenue via automated reminders and data-driven follow-up.

Features: Side-by-side

Core wishlist behavior

• Wishlist Wizard: Basic save/un-save UI, cross-device sync, sharing via social/email. No explicit notes about guest wishlists or import/export on Standard.
• SE Wishlist Engine: Save multiple items, guest wishlist support, wishlist page & popup, shareable lists, variant change detection.

SE Wishlist Engine has the edge for stores that require guest wishlist capability and better product detail handling (like variant change detection). Wishlist Wizard covers the core needs but lacks clarity on guest behavior and some UX niceties.

Alerts and re-engagement

• Wishlist Wizard: Back-in-stock alerts only on the Pro plan ($20/mo).
• SE Wishlist Engine: Price-drop alerts, restock and low-stock alerts, wishlist reminders; customizable email templates in Advanced and Premium plans.

For conversion-focused merchants, the presence of automated alerts and customizable email flows in SE Wishlist Engine is a major advantage. Wishlist Wizard’s single back-in-stock feature is useful but limited, and only available at a higher plan.

Analytics and insights

• Wishlist Wizard: Does not list analytics or insights in its core description.
• SE Wishlist Engine: Reports on most-saved products and customer-level wishlist data; advanced insights on higher plans.

Analytics is essential to convert wishlist behavior into merchandising and marketing decisions. SE Wishlist Engine offers built-in insights that can inform inventory planning and targeted campaigns. Wishlist Wizard leaves merchants reliant on other tools for analytics.

Email automation and integrations

• Wishlist Wizard: No specific integrations listed.
• SE Wishlist Engine: Integrates with Klaviyo, supports Facebook Pixel, offers customizable and unlimited emails on higher tiers.

If the merchant uses Klaviyo or Facebook Pixel, SE Wishlist Engine can feed wishlist events into existing email and advertising flows. Wishlist Wizard does not advertise such integrations, limiting automated remarketing potential.

Guest users and account synchronization

• Wishlist Wizard: Emphasizes cross-device sync and app/device support; unclear on guest wishlist.
• SE Wishlist Engine: Explicit support for guest wishlist, which reduces friction for shoppers who don’t want to create an account before saving items.

Guest wishlist support can dramatically increase wishlist adoption on stores where guest checkout or casual browsing dominates. SE Wishlist Engine’s explicit support is therefore an advantage.

Customization and UI

• Wishlist Wizard: Basic button/icon customization is likely available but not heavily emphasized.
• SE Wishlist Engine: Offers button/icon customization even on the Free plan; higher plans offer more control and the ability to hide branding.

Merchants that want a polished, on-brand wishlist experience may prefer SE Wishlist Engine’s customization options and stealth branding capabilities on paid plans.

Pricing & value

Understanding price-to-value is essential. Both apps are low-cost compared to enterprise solutions, but their value depends on the features a merchant needs.

Wishlist Wizard pricing

• Standard Plan — $15 / month
  • Unlimited products
  • Unlimited customers
  • No back-in-stock alerts
• Pro Plan — $20 / month
  • Unlimited products
  • Unlimited customers
  • Back in stock alerts included

At $15–$20 per month, Wishlist Wizard is positioned as a simple, predictable spend for merchants who only need wishlist storage and basic sharing. The distinction between plans is narrow: only the back-in-stock feature differentiates Pro from Standard.

Pros from a value perspective:

• Predictable, simple pricing.
• Unlimited product and customer counts even on the lower plan, which is helpful for growing catalogs.

Cons:

• Essential re-engagement features like automated reminders and price-drop alerts require moving to Pro (and still limited compared to SE Wishlist Engine).
• No free plan or trial appears listed—this may raise adoption friction for stores wanting to experiment.

SE Wishlist Engine pricing

• Free Plan — Free
  • Up to 100 wishlist items
  • Basic customization and insights
  • Wishlist page & popup, share options
• Basic Plan — $7.99 / month
  • Unlimited wishlists
  • Hide branding
  • Custom icons
• Advanced Plan — $14.99 / month
  • Wishlist reminder, low stock alert
  • Price drop & restock alerts
  • Product recommendation
  • Import/export
  • Unlimited emails, Klaviyo integration
• Premium Plan — $21.99 / month
  • All Advanced features + multi-language & multi-currency, advanced insights, product recommendations

SE Wishlist Engine’s free tier allows merchants to test the core experience with a cap on items. Paid tiers scale with feature complexity rather than simple product/customer limits. The Advanced plan at $14.99 offers better automation and integrations for a bit less than Wishlist Wizard Pro ($20).

Pros from a value perspective:

• Free tier lowers the trial barrier.
• Rich set of automation and analytics on mid-tier plans.
• Integrations (Klaviyo, Facebook Pixel) increase marketing ROI.

Cons:

• The free plan is limited to 100 wishlist items, which may be too small for high-traffic stores.
• Feature fragmentation across plans may require upgrading to unlock critical automation.

Value comparison summary

• For a merchant who only wants a simple wishlist without automation, Wishlist Wizard can be reasonably priced and predictable.
• For merchants who want alerts, analytics, and integration with existing marketing stacks, SE Wishlist Engine offers better value for money because advanced automation appears at a lower price point than Wishlist Wizard’s Pro plan.
• SE Wishlist Engine’s free tier is attractive for testing, whereas Wishlist Wizard provides no clear free option.

Integrations and ecosystem fit

Integration capability is often a deciding factor: wishlists are most effective when connected to email, advertising, and storefront tools.

• Wishlist Wizard: No explicit integrations documented. Works primarily as a standalone wishlist.
• SE Wishlist Engine: Works with Klaviyo, PageFly, supports Facebook Pixel, and mentions Customer accounts integration.

Practical implications:

• If a merchant’s growth stack includes Klaviyo or uses PageFly for landing pages, SE Wishlist Engine can feed wishlist events into existing automations and flows.
• A standalone Wishlist Wizard will require manual work or middleware to achieve comparable automation.

Support, reviews, and reliability signals

Review counts and rating trends are not perfect proxies for quality but provide useful directional signals.

• Wishlist Wizard: 1 review, 5.0 rating
  • Signal: Newer listing or very limited adoption; high rating but small sample size.
• SE Wishlist Engine: 249 reviews, 4.9 rating
  • Signal: Mature adoption with sustained positive feedback; higher confidence in real-world performance.

Support expectations:

• SE Wishlist Engine’s larger review base suggests more interactions with merchants and a track record to evaluate. Advanced features also imply a need for responsive support for integration or configuration issues.
• Wishlist Wizard’s smaller review base suggests merchants should vet support responsiveness thoroughly before committing, given the lack of broad community feedback.

Performance, speed, and storefront impact

Both apps are client-facing and therefore impact page load if poorly implemented.

• SE Wishlist Engine: Given its broader functionality and integration requirements (popups, pixel events, email triggers), the app may inject more scripts onto product pages. Ideally, scripts should be asynchronous and lightweight, but merchants should measure frontend performance after installation.
• Wishlist Wizard: With less functionality, the footprint is likely smaller, which helps minimize impact on page speed.

Recommendation: Run a Lighthouse test or similar page-speed audit after installing either app to confirm acceptable performance.

Implementation complexity and merchant time

• Wishlist Wizard: Expected to be quick to install and configure because of limited settings—good for merchants who want instant functionality with minimal setup.
• SE Wishlist Engine: Requires more configuration to unlock automation and integrate with Klaviyo or Facebook Pixel. Higher setup time but greater potential payoff through automated re-engagement.

If internal resources are limited, Wishlist Wizard is easier to adopt quickly. If marketing automation is part of the growth plan, investing time in SE Wishlist Engine pays off.

Security and privacy considerations

Wishlist data often includes customer email addresses and product interests. Both apps must comply with standard Shopify app security policies.

• SE Wishlist Engine: Offers integrations which may require sharing wishlist events with third-party services (Klaviyo, Facebook). Merchants should ensure data handling aligns with privacy policies and consent flows, especially for multi-region stores.
• Wishlist Wizard: Simpler data flows reduce exposure points, but merchants should confirm how data is stored and whether any personal data is shared externally.

Merchants should audit data flows when integrating wishlist events with email and ad platforms.

Which merchants should choose which app?

• Choose Wishlist Wizard if:
  • The merchant needs a lightweight wishlist with minimal setup.
  • The store wants predictable, simple pricing and unlimited items/customers.
  • Page speed and minimal script footprint are priorities.
  • The merchant does not require automated re-engagement or advanced integrations.
• Choose SE Wishlist Engine if:
  • The store wants automated alerts (price drop, restock, low-stock) to recover intent and convert wishlists into purchases.
  • Integration with email platforms (Klaviyo) and ad pixels is necessary.
  • Advanced insights and reporting on popular wishlist items are important for merchandising.
  • The merchant values the ability to hide branding, support guest wishlists, and run on a free plan to test basics.

Practical decision checklist for merchants

Use the following checklist to match feature needs to app fit. Each bullet below helps isolate the merchant’s priority; answers of “yes” point toward SE Wishlist Engine unless simplicity dominates, in which case Wishlist Wizard may suffice.

• Does the store want automated wishlist emails or price-drop & restock alerts? -> SE Wishlist Engine
• Does the store need Klaviyo or Facebook Pixel integration for ad or email flows? -> SE Wishlist Engine
• Is minimizing implementation time and frontend script weight the top priority? -> Wishlist Wizard
• Is a free tier or low-cost trial important to test the feature? -> SE Wishlist Engine (Free plan exists)
• Is unlimited wishlist items and customers a must-have with predictable pricing? -> Wishlist Wizard
• Does the merchant need reports showing which products are most saved and who saved them? -> SE Wishlist Engine

Support scenarios and migration considerations

If a merchant decides to change apps later, migration of wishlist data can be a concern.

• SE Wishlist Engine supports import/export of wishlists on higher plans, which facilitates migration and backups.
• Wishlist Wizard does not advertise import/export; merchants should request data portability from support before committing.

Before installation, merchants should:

• Export current wishlist or saved-product lists if switching apps.
• Test integrations with Klaviyo and ad pixels on a staging environment where possible.
• Confirm support SLAs and expected onboarding help.

The Alternative: Solving App Fatigue with an All-in-One Platform

The problem of app fatigue

Many merchants accumulate multiple single-purpose apps to stitch together customer retention strategies: one app for wishlists, another for loyalty and rewards, a third for reviews, a fourth for referrals. Each box adds overhead:

• Multiple subscriptions and overlapping costs.
• Cross-app data silos that complicate customer profiles.
• Increased implementation and maintenance time.
• Higher risk of script bloat impacting storefront speed.

This accumulation creates "app fatigue"—diminishing returns as the marginal benefit of adding another specialty app falls while operational complexity rises.

Why consolidation matters

Consolidation reduces operational friction and improves the merchant’s ability to turn customer behavior into revenue. When wishlist events, loyalty actions, and review prompts live in the same platform, merchants can run coordinated campaigns without multiple integrations and data transformations.

Merchants should evaluate:

• Whether wishlist behavior feeds loyalty points or triggers review requests.
• If wishlist alerts can be combined with referral incentives.
• Whether customer lifetime value (LTV) is calculable across wishlists, purchases, and referral history.

Growave: "More Growth, Less Stack"

For merchants looking to replace multiple single-purpose apps with a connected retention platform, Growave offers a suite that includes loyalty, referrals, reviews & UGC, wishlist, and VIP tiers in one product. The philosophy is "More Growth, Less Stack": reduce the number of apps while increasing the breadth of retention capabilities.

Growave’s positioning and capabilities include:

• Loyalty and Rewards systems that tie actions (purchases, referrals, wishlist saves) into points and rewards.
• Referral campaigns that convert satisfied customers into advocates.
• Reviews & UGC tools to collect and showcase authentic customer content.
• Wishlist functionality integrated with loyalty and email systems so wishlist events can feed other retention mechanics.

To evaluate how consolidation saves time and increases LTV, merchants can compare the number of separate subscriptions and integrations required by a multi-app stack to a single integrated plan. The complexity saved translates into faster campaigns, cleaner data, and fewer technical conflicts.

How Growave addresses wishlist limitations observed in single-purpose apps

• Centralized customer profiles: Wishlist events become part of the same profile used for loyalty and referrals, enabling cross-program incentives.
• Native integrations: Because wishlist behavior is native to the platform, there is less reliance on third-party email or ad integrations to move data between systems.
• Coordinated automation: Wishlist events can trigger loyalty rewards, review requests, or referral offers without separate middleware.
• Advanced support for enterprise: Growave offers plans and features tailored to Shopify Plus retailers and multi-language stores.

Merchants can explore plan options and see how a combined stack compares to multiple single-purpose subscriptions by visiting Growave’s pricing page and the Shopify App Store listing. Compare plans to understand which tier fits the store’s order volume and feature needs:

• Merchants can review plan tiers and expected order volumes to match requirements by checking consolidate retention features.
• The Growave Shopify App Store listing provides quick install and review context for on-store testing via install from the Shopify App Store.

Practical examples of consolidation benefits (actionable strategies)

• Convert wishlist saves into loyalty opportunities:
  • When a shopper saves an item, grant a small incentive or early access, turning intent into measurable engagement.
  • This avoids reliance on separate wishlist and loyalty apps and increases odds of conversion through gamified incentives.
• Use wishlist insights to power reviews campaigns:
  • Identify products with high save counts and prioritize them for review collection post-purchase.
  • This focuses resources on items likely to convert and amplifies social proof.
• Run cross-program automations:
  • Trigger referral emails when a wishlist item is purchased, combining acquisition and retention in one flow.
  • Reduce manual campaign assembly across separate apps.

For merchants evaluating consolidation, Growave provides product details and case studies:

• Read customer stories and examples of retention success by exploring customer stories from brands scaling retention.
• See how Growave supports larger merchants via solutions for high-growth Plus brands.

Integrations and enterprise readiness

Growave integrates with common marketing and support tools to ensure minimal disruption to existing stacks:

• Built-in integrations with email platforms, recharge, and helpdesk tools reduce the need for custom work.
• For merchants that still require dedicated marketing platforms, Growave provides ways to sync critical events to those tools.

Compare integration benefits against a multi-app stack:

• A single integrated system reduces data transformation needs and lowers the chance of events being lost between apps.
• Centralized reporting makes it easier to measure LTV uplift and campaign performance.

Merchants can explore detailed product features for loyalty and rewards and for reviews to see how wishlist behavior augments those programs:

• Learn how to build loyalty and rewards that drive repeat purchases.
• Understand how to collect and showcase authentic reviews.

When consolidation is not the right move

Consolidation is valuable, but not always the immediate answer:

• Very small stores that only need a single lightweight wishlist and minimal budget may still be better served by a cheap, focused app.
• Teams that have specialized, best-in-class workflows tied to a third-party tool may prefer a hybrid approach.

For most growing merchants trying to improve retention, however, the reduced overhead and coordinated data make an integrated platform attractive.

Trying before committing

Growth platforms benefit from real data. Merchants should:

• Try a platform in a staging environment or use trial periods to measure the effect of converting wishlist events into loyalty or referral triggers.
• Compare the monthly cost of consolidated plans versus the combined cost of multiple single-purpose apps.

Merchants can arrange a walkthrough to see how consolidation maps to their business objectives: Book a personalized demo to see how an integrated retention stack improves retention.

To compare plan tiers in more detail and start a trial, merchants can view pricing and plan differences directly: compare plans and start a trial. Merchants can also install and test the app directly from the platform storefront: install from the Shopify App Store.

(Those two previous sentences include contextual links; the demo line is an explicit call-to-action sentence.)

How consolidation reduces the technical footprint

• Fewer apps means fewer frontend scripts, which lowers the risk of conflicts and improves page speed.
• Centralized support reduces time spent coordinating between multiple vendors.
• Single data model provides consistent metrics for LTV, retention rate, and repeat purchase rate.

Merchants comparing options should measure storefront performance before and after consolidation and compare it against the sum of script sizes for multiple single-purpose apps.

Pricing comparisons and ROI framing

Merchants should calculate ROI by comparing:

• The sum of monthly subscriptions for wishlist + loyalty + reviews + referrals + analytics versus a single platform subscription.
• The incremental revenue unlocked when wishlist behavior is natively tied to loyalty and reviews (for instance, higher repeat purchase rates from loyalty, and higher conversion rates from improved product reviews).

Growave’s plan pages can be used to estimate consolidated costs for a given order volume: compare plans and pricing tiers. Additionally, merchants can review real brand examples to understand outcomes: customer stories and inspiration.

Conclusion

For merchants choosing between Wishlist Wizard and SE Wishlist Engine, the decision comes down to scope and desired outcomes. Wishlist Wizard is an appropriate choice for stores that want a simple, low-friction wishlist experience without extra automation. SE Wishlist Engine is better for merchants who want automated re-engagement (price-drop, restock, low-stock alerts), integrations with Klaviyo and ad platforms, guest wishlist support, and analytics that inform merchandising.

If the merchant’s goals extend beyond wishlist functionality—seeking to increase customer lifetime value, run loyalty programs, collect and showcase reviews, and consolidate retention operations—an integrated platform can provide higher long-term value and fewer operational headaches. Growave packages wishlist, loyalty, referrals, and reviews into a single suite so that wishlist behavior becomes part of a coherent retention strategy rather than an isolated feature.

Start a 14-day free trial to see how an integrated retention stack accelerates growth. Start a free trial and compare plans

For merchants who prefer a demo before trialing, visiting the app store listing or booking a walkthrough helps clarify fit:

• Compare plans and features on the pricing page: compare plans and pricing tiers
• Install or preview on Shopify via the app listing: install from the Shopify App Store

Overall:

• Wishlist Wizard is best for minimalists who need a basic wishlist with predictable pricing.
• SE Wishlist Engine is best for merchants who want features that convert wishlist intent into revenue and integrate with marketing stacks.
• Growave is best for merchants who want a unified retention platform that reduces the number of apps, centralizes data, and enables coordinated loyalty, referrals, reviews, and wishlist strategies.

FAQ

Q: Which app has stronger merchant feedback and proven adoption? A: SE Wishlist Engine has a substantially larger review base (249 reviews, rating 4.9) compared with Wishlist Wizard (1 review, rating 5.0). That suggests broader real-world adoption and more merchant feedback for SE Wishlist Engine, though Wishlist Wizard’s perfect score comes from a very small sample.

Q: Which app is easier to implement for a store with limited developer resources? A: Wishlist Wizard is simpler by design and likely quicker to install and configure. SE Wishlist Engine requires more setup to enable automations and integrations, but that setup enables higher automation ROI once complete.

Q: Which app converts wishlist behavior into repeat purchases more effectively? A: SE Wishlist Engine includes wishlist reminders, price-drop and restock alerts, and integrations with email platforms—features that directly help convert intent into purchases. Wishlist Wizard’s conversion options are more limited unless merchants use separate marketing tools.

Q: How does an all-in-one platform compare to specialized apps? A: An all-in-one platform consolidates wishlist, loyalty, referrals, and reviews into a single data model, reducing script bloat and operational overhead. Consolidation often yields better coordination between programs (for example, using wishlist saves to trigger loyalty actions), cleaner reporting on LTV, and a single billing and support path—benefits that can outweigh the advantage of picking specialized best-of-breed for each function. Merchants can compare consolidation benefits and price points on the Growave pricing page and evaluate feature fit via a demo: compare plans and pricing tiers and customer stories and inspiration.