Wishlist Wizard vs. My Wishlist: An In-Depth Comparison

Introduction

Choosing the right wishlist app for a Shopify store is deceptively important. A wishlist can reduce friction for undecided buyers, collect intent signals for marketing, and drive repeat purchases—but picking the wrong tool creates maintenance overhead and missed revenue. This comparison looks closely at two single-purpose wishlist apps—Wishlist Wizard (Devsinc) and My Wishlist (Hubify Apps)—so merchants can decide which is a practical fit for their needs.

Short answer: Wishlist Wizard is a straightforward wishlist tool with a mid-tier pricing option and optional back-in-stock alerts on its Pro plan, while My Wishlist offers the lowest entry price and basic reporting/reminder features at a wallet-friendly rate. Both apps have extremely limited public review samples (one review each), so decisions should rest on feature fit and long-term strategy. For merchants who want to consolidate retention tools, Growave’s integrated suite offers a higher-value alternative that reduces app sprawl while delivering loyalty, referrals, reviews, and wishlist features in a single platform.

The purpose of this post is to provide a detailed, feature-by-feature evaluation of Wishlist Wizard and My Wishlist, covering core features, pricing, integrations, support, and real-world use cases. The goal is to help merchants choose the right tool for their conversion and retention objectives—or to understand when an all-in-one platform delivers better long-term value.

Wishlist Wizard vs. My Wishlist: At a Glance

Deep Dive Comparison

Feature Set

Core Wishlist Functionality

Wishlist Wizard:

• Lets customers save and organize desired products for future purchase.
• Emphasizes cross-device sync (Android, iPhone, other devices).
• Provides share options (email and social platforms).
• Designed as a simple bookmarking flow for shoppers.

My Wishlist:

• Allows customers to create wishlists and add products.
• Focuses on sharing via email and sending reminder emails.
• Provides product and wishlist reports for merchant insight.

Analysis:

• Both apps cover the essential wishlist behavior: saving, viewing, and sharing products.
• Wishlist Wizard highlights device synchronization and social sharing, which helps shoppers continue a purchase journey across devices.
• My Wishlist adds structured reporting and unlimited reminder emails — valuable for merchants who depend on automated email nudges without building separate automations.

Advanced Wishlist Features

Wishlist Wizard:

• Offers a Pro plan that includes back-in-stock alerts — a tactical feature for converting wishlist entries into purchases.
• No public mention of deep customization, segmentation, or cross-sell flows.

My Wishlist:

• Provides revenue reporting and unlimited reminder emails out of the box.
• Does not advertise back-in-stock natively or advanced campaign triggers.

Analysis:

• Back-in-stock is a clear differentiator for Wishlist Wizard when managing inventory-driven demand; it can convert saved interest to immediate purchase.
• My Wishlist’s reporting and reminder cadence are practical for merchants who extract revenue data and rely on email reminders to win conversions.
• Neither app shows the breadth of features typically required for segmentation, loyalty-triggered offers, or multi-touch retention campaigns.

Sharing and Social

Wishlist Wizard:

• Explicitly supports social sharing and email sharing of wishlists.
• Emphasizes shopper convenience in sending lists to friends/family.

My Wishlist:

• Focuses on sharing via email; social sharing is not emphasized in the official description.

Analysis:

• Social sharing helps drive referral-like behaviors for gift-oriented categories (fashion, gifts, home goods). Wishlist Wizard has the advantage if social sharing is a priority.
• My Wishlist’s email-centric sharing may be sufficient for stores that prefer controlled sharing experiences.

Reminders and Alerts

Wishlist Wizard:

• Reminders are not prominently documented outside the Pro plan’s back-in-stock feature.

My Wishlist:

• Advertises unlimited reminder emails — useful for re-engaging wishlist holders with follow-ups and promotions.

Analysis:

• My Wishlist seems to prioritize lifecycle reminders, while Wishlist Wizard prioritizes conversion triggers tied to inventory. Choose depending on whether the gap in conversion is timing (stock) or attention (reminders).

Pricing & Value

Price Points

Wishlist Wizard:

• Standard Plan: $15 / month — Unlimited products/customers; no back-in-stock.
• Pro Plan: $20 / month — Adds back-in-stock alerts.

My Wishlist:

• Standard: $3.99 / month — Unlimited items in wishlist, email sharing, reports, unlimited reminder emails, revenue report.

Analysis:

• My Wishlist clearly undercuts Wishlist Wizard on price. For merchants on a strict budget and those who only need basic wishlist storage and reminders, My Wishlist is better value for money.
• Wishlist Wizard’s Pro plan adds a conversion-focused feature (back-in-stock) for a $4/month premium. For stores with frequent stockouts or pre-orders, that may justify the price delta.
• Both apps have very small publicly visible review counts (1 each). The low sample size suggests merchants should consider trialing both apps or contacting developers about custom needs before committing.

Total Cost of Ownership

Considerations for total cost:

• Additional apps: Merchants who require reporting, segmentation, loyalty, or referral features will likely add more apps later. This increases monthly spend and technical maintenance.
• Customization: If a merchant needs visual or behavioral customization beyond the app’s defaults, there may be developer costs.
• Performance trade-offs: Each additional app can add script weight to storefront pages; that can affect load times and conversion.

Analysis:

• In isolation, My Wishlist is the cheaper recurring option.
• For stores that expect to pair a wishlist with loyalty programs, referrals, and review collection, consolidating with a multi-feature platform can reduce combined monthly spend and complexity.

Integrations & Ecosystem Fit

Wishlist Wizard:

• No explicit list of integrations published in the description.
• Works as a front-end wishlist solution likely compatible with standard Shopify themes.

My Wishlist:

• Does not list third-party integrations (beyond email sharing/reporting feature set).

Analysis:

• Lack of clear integrations is a limitation for both apps. Stores that rely on email platforms (Klaviyo, Omnisend), help desks (Gorgias), subscription tools (Recharge), or third-party page builders should verify integration capability before selecting either app.
• Integration capability matters when sending wishlist events into email flows, building segments, or triggering loyalty rewards.

Reporting & Analytics

Wishlist Wizard:

• Feature list emphasizes cross-device sync and sharing; no detailed reporting claims in the public description.

My Wishlist:

• Advertises wishlist and product reports and revenue reporting.

Analysis:

• My Wishlist provides useful merchant-facing analytics that can validate wishlist-to-revenue conversion. For merchants who plan to measure ROI of wishlist activity, My Wishlist has a reporting edge out of the box.
• Wishlist Wizard may be limited here unless the merchant extracts data from the Shopify admin or requests custom reporting from the developer.

Support & Documentation

Available public data:

• Both apps have only one public review each, so merchant-reported support quality is not broadly available.

Expected behavior:

• Smaller, single-feature apps often provide direct developer support but may lack dedicated account management, SLAs, or extended documentation.

Analysis:

• Merchants with limited development resources should confirm support channels, expected response times, and onboarding materials before installation.
• For larger or rapidly scaling stores, a vendor with proactive onboarding and integration support tends to reduce setup friction.

Setup, Customization & UX

Wishlist Wizard:

• Focus on ease of use for customers (device sync, bookmarking).
• No detailed documentation on merchant-side customization in the public description.

My Wishlist:

• Presents a simple merchant value proposition (reports, email reminders).
• Likely straightforward to install and configure for basic wishlist behavior.

Analysis:

• Both solutions are positioned as easy to implement, low-friction wishlist tools.
• Merchants that require theme-level design matching, custom placement, or custom fields should confirm whether the app supports Liquid customization or manual CSS adjustments.

Performance & Page Load

Both apps:

• No explicit performance metrics are published publicly.
• Single-purpose apps typically inject frontend scripts; impact varies by implementation quality.

Best practice for merchants:

• Test scripts in a staging environment.
• Measure page load before and after install (especially on product pages and cart flow).
• If performance is critical, request code snapshots from the developer or ask for asynchronous script loading options.

Compliance & Data Ownership

Both apps:

• No explicit privacy or data export statements present in the app descriptions provided.
• Wishlist data typically ties to customer accounts or cookies; merchants should confirm storage methods.

Merchant checklist:

• Confirm data export options to integrate wishlist events into own analytics stacks.
• Verify GDPR/CCPA practices if operating in regulated regions.

Use Cases and Which Stores Should Choose Which App

Best situations for Wishlist Wizard:

• Stores that regularly experience out-of-stock or pre-order situations and need back-in-stock alerts.
• Merchants who prefer social sharing as part of the wishlist experience.
• Brands that want a mid-tier tool without a steep cost but with a conversion-trigger feature.

Best situations for My Wishlist:

• Bootstrapped stores looking for the lowest monthly cost while still getting reporting and reminder emails.
• Merchants who want simple wishlist capture plus direct reminder emails without building workflows in a separate email tool.
• Stores that prioritize tracking wishlist-driven revenue without investing in additional reporting tools.

When neither single-purpose app is enough:

• Stores that want loyalty programs, referral incentives, review collection, and wishlist functionality integrated will outgrow single-feature apps quickly.
• High-growth stores and Shopify Plus merchants often need enterprise-level options—this is where integrated platforms become more relevant.

Pros & Cons Summary

Wishlist Wizard — Pros:

• Back-in-stock available on Pro plan.
• Emphasis on device sync and social sharing.
• Simple structure suited to stores focused on converting wishlist interest when stock returns.

Wishlist Wizard — Cons:

• Higher starting price than My Wishlist.
• Limited public reviews; uncertain level of support and integrations.

My Wishlist — Pros:

• Very low monthly cost.
• Built-in reports and unlimited reminder emails.
• Good value for stores that need basic wishlist + reporting.

My Wishlist — Cons:

• No native back-in-stock feature documented.
• Minimal public reviews and unclear integration availability.
• Feature set may be insufficient for merchants planning advanced retention programs.

The Alternative: Solving App Fatigue with an All-in-One Platform

The Problem: App Fatigue and Tool Sprawl

App fatigue is a real operational cost. Many merchants start by installing a focused app for a single purpose (wishlists, discounts, reviews, loyalty, or referrals). Over time, the shop ends up with multiple single-purpose apps that:

• Increase monthly fees and fragmented billing.
• Require repeated setup and theme edits for each new app.
• Cause potential conflicts and cumulative performance degradation.
• Create data silos, making it harder to track a customer across touchpoints and optimize lifetime value.

Wishlist Wizard and My Wishlist both solve a narrow but important function. Yet a wishlist alone rarely maximizes customer lifetime value without follow-up programs like loyalty rewards, referral incentives, review collection, and triggered emails. That creates incentive to pair a wishlist app with several others, multiplying complexity.

Growave’s Response: "More Growth, Less Stack"

Growave positions itself as a consolidated retention platform that reduces the need for multiple single-purpose apps. The thesis: deliver wishlist functionality as part of a broader suite—loyalty, referrals, reviews, and VIP tiers—so merchants can manage retention from one dashboard and avoid cross-app fragmentation.

Key value statements:

• Combine wishlist capture with reward triggers and referral incentives to move wishlist behavior into repeat purchases.
• Use unified analytics to measure the direct LTV impact of wishlist entries, reward redemptions, and referral conversions.
• Reduce script weight by consolidating functionality into a single, optimized integration.

Growave product pages highlight how integrated retention features interact:

• Merchants can build loyalty and rewards that drive repeat purchases while also linking reward actions to wishlist behavior.
• Stores can collect and showcase authentic reviews so wishlisted products have social proof when shoppers return.
• For teams that prefer proof points, there are customer stories from brands scaling retention that show unified stacks in action.

How an Integrated Suite Changes the Math

When wishlist behavior is coupled with loyalty and review collection, the merchant gains:

• Better conversion paths: Wishlists trigger segmented loyalty offers or targeted reminders with reward incentives.
• Cleaner reporting: Single-pane-of-glass analytics that attribute revenue to wishlist-driven campaigns, loyalty redemptions, and referral lifts.
• Reduced integration overhead: One app to maintain, one billing relationship, fewer theme edits, and less risk of conflicting scripts.

Merchants interested in evaluating Growave can also install from the Shopify App Store to test the app in a live environment with existing store themes.

Specific Examples of Integrated Capabilities

Below are practical ways integrated functionality improves outcomes compared to single-feature apps:

• A wishlist entry can automatically enroll a shopper in a VIP tier once they perform qualifying actions—this ties intent signals to reward eligibility.
• When a wishlisted product receives a new review, the platform surfaces that social proof via native widgets—helping convert returning wishlist visitors.
• Referral incentives can be attached to wishlist sharing so that when someone shares a wishlist and a referral completes a purchase, both parties earn rewards.

These cross-feature interactions reduce the need to manually stitch events between separate apps and marketing platforms.

Integrations & Enterprise Readiness

Growave lists multiple integrations across common merchant stacks:

• Email and messaging (Klaviyo, Omnisend, Postscript).
• Support and subscription platforms (Gorgias, Recharge).
• Page builders and storefront tools.

For merchants on Shopify Plus, Growave has solutions tuned to complex requirements—merchants can explore solutions for high-growth Plus brands to understand enterprise-grade capabilities.

Merchants that prefer to first see how Growave works in practice can book a personalized demo.

Book a personalized demo to see how a unified retention stack accelerates growth.

Pricing & Trial Options

Growave offers a tiered pricing model with a free plan and several paid tiers that are structured around orders and features. Merchants can find detailed plan breakdowns and trial information on the pricing page and make a direct comparison to the ongoing costs of maintaining multiple single-purpose apps. For easy evaluation, merchants can consolidate retention features under a single monthly cost and compare that to the combined expense of separate wishlist, loyalty, referral, and review apps.

Additional ways to evaluate Growave:

• Install the app from the Shopify App Store to test in live theme conditions.
• Use the free trial to measure performance and merchant reporting improvements.
• Review case studies for common ROI benchmarks and payback periods.

How Growave Compares to Wishlist Wizard and My Wishlist

• Feature breadth: Growave includes wishlist functionality plus loyalty, referrals, and reviews in one product. This removes the need for multiple subscriptions.
• Reporting: Centralized analytics show the downstream revenue impact of wishlist activity—something single wishlist apps rarely provide natively.
• Integrations: Growave has built-in connections to common marketing and operational tools, reducing the need for manual webhooks.
• Enterprise readiness: The platform supports Shopify Plus-specific features for merchants scaling on the platform.

For merchants that want to try the integrated route without long-term lock-in, Growave’s pricing page shows the free plan and trial options: evaluate pricing and plans. For those who prefer the App Store workflow, Growave is available to install directly from the Shopify App Store.

Migration Considerations

If a merchant decides to move from a single-purpose wishlist app to an integrated platform, practical considerations include:

• Data export: Confirm how wishlist items and customer links can be exported from the incumbent app and imported into the new platform.
• Theme consistency: Test widgets and UI components in a staging theme to maintain visual continuity.
• Timing of migration: Coordinate migration during low-traffic periods and communicate changes in customer-facing behavior if titles/URLs change.
• Email automation transition: Map reminder and back-in-stock automations to the new platform to prevent double sends or missed triggers.

Growave’s onboarding materials and documentation can help plan migrations; merchants can also install from the Shopify App Store to test how widgets behave on the live storefront.

Conclusion

For merchants choosing between Wishlist Wizard and My Wishlist, the decision comes down to core priorities and budget. Wishlist Wizard offers a slightly broader wishlist experience with device sync and an optional back-in-stock trigger on its Pro plan, which can be critical for inventory-driven stores. My Wishlist provides the best entry price and includes reporting and unlimited reminder emails, offering strong value for merchants testing wishlist-driven revenue without a big monthly commitment.

However, both apps are single-purpose solutions. Merchants who want to reduce monthly overhead, avoid tool sprawl, and build retention programs that combine wishlists with rewards, referrals, and reviews should consider an integrated alternative. Growave’s approach—“More Growth, Less Stack”—brings wishlist capability into a broader retention suite so merchants can measure and optimize lifetime value in a single platform. Learn more about how this consolidation can reduce friction and improve ROI by reviewing the platform’s plan options and trial details. Start a 14-day free trial to explore Growave’s integrated retention suite.

FAQ

Which app is better for a store with frequent stockouts?

Wishlist Wizard has an advantage because its Pro plan explicitly includes back-in-stock alerts, which convert saved interest into purchases when inventory returns. My Wishlist does not advertise a native back-in-stock feature.

If budget is the primary constraint, which app provides the best value?

My Wishlist provides the lowest monthly fee and includes reporting plus unlimited reminder emails, making it a strong value-for-money option for stores that only need basic wishlist and follow-up functionality.

How does an all-in-one platform compare to specialized apps like Wishlist Wizard or My Wishlist?

An all-in-one platform consolidates wishlist, loyalty, referral, and review features under a single system. That reduces billing complexity, lowers integration burden, centralizes analytics, and enables cross-feature campaigns (for example, awarding loyalty points when a wishlisted item is purchased). Single-purpose apps can be cheaper up front for narrowly focused needs, but integrated suites typically deliver higher lifetime value and lower operational overhead as a store scales.

Can wishlist data be exported and moved between apps?

Export capabilities vary by app. Merchants should verify export formats (CSV, JSON) and available fields (customer ID, variant IDs, timestamps) before switching apps. When migrating to an integrated platform, confirm the import path to preserve wishlist history and attribution.