Wishlist Wizard vs. Multi Wishlist‑MyAppGurus: An In-Depth Comparison

Introduction

Choosing the right wishlist app may seem like a small decision, but it affects conversion flow, customer experience, and the number of tools a merchant needs to manage. Many Shopify merchants face the common problem of balancing a focused wishlist feature with long-term retention strategies—adding too many single-purpose apps creates integration headaches and increases monthly costs.

Short answer: Wishlist Wizard is a straightforward wishlist tool that fits merchants who want a minimal, low-friction bookmarking feature for shoppers. Multi Wishlist‑MyAppGurus provides more features for organizing multiple lists, public counts, and move-to-cart functionality, making it a better fit for stores that need more shopper-facing wishlist controls. For merchants who want fewer apps, tighter integrations, and ROI across loyalty, referrals, and reviews in addition to wishlists, an all-in-one retention platform like Growave is a higher-value alternative.

This article provides an in-depth, feature-by-feature comparison of Wishlist Wizard (Devsinc) and Multi Wishlist‑MyAppGurus (MyAppGurus) so merchants can choose the right tool for their store. The comparison covers functionality, pricing and value, integrations, analytics, implementation, and common merchant use cases. After the direct comparison, the piece explains why switching to a multi-function retention platform can reduce tool sprawl and increase lifetime value.

Wishlist Wizard vs. Multi Wishlist‑MyAppGurus: At a Glance

Deep Dive Comparison

How each app is positioned

Wishlist Wizard (Devsinc)

Wishlist Wizard positions itself as a lightweight wishlist app that enables customers to build lists of desired products for future purchases. It focuses on simple bookmarking, cross-device sync, and sharing via email or social platforms. The app is clearly aimed at merchants who want a reliable, no-friction "save for later" experience without additional retention features.

Key selling points:

• Unlimited products and customers across plans.
• Device sync (Android, iPhone).
• Sharing options to social networks and email.

Provided data:

• Reviews: 1
• Rating: 5.0

Multi Wishlist‑MyAppGurus (MyAppGurus)

Multi Wishlist‑MyAppGurus is positioned as a more feature-rich wishlist app that allows customers to create multiple lists, name and manage them, and move items into the cart for faster checkout. It adds social proof features such as public counts and includes merchant controls for guest access and customization.

Key selling points:

• Multiple wishlists per customer.
• Public counts to indicate product popularity.
• Move-to-cart functionality to reduce friction to purchase.
• Merchant analytics and compatibility with modern Shopify themes.

Provided data:

• Reviews: 6
• Rating: 5.0

Core functionality: saving, organizing, and checkout flow

Both apps enable saving favorite items, but they differ in how they allow organization and conversion.

Wishlist Wizard focuses on a single wishlist per customer with cross-device sync and sharing. The UX is intentionally simple: customers can bookmark items and return later. Simplicity can reduce cognitive load and minimize potential technical conflicts with themes.

Multi Wishlist‑MyAppGurus supports multiple named lists, which helps shoppers categorize items by occasion, recipient, or priority. Its move-to-cart feature shortens the path to purchase and can boost conversion rates by reducing clicks between wishlist and checkout.

Why this matters:

• Single-list models suit retailers with low SKU complexity or shoppers who use wishlists only for short-term saving.
• Multiple-list models help lifestyle, gift, and high-consideration retailers where shoppers curate items across use cases.

Merchant takeaway: If shoppers regularly create distinct lists (e.g., holiday, birthday, favorites), Multi Wishlist‑MyAppGurus offers better organizational value. If the objective is a simple save-for-later option, Wishlist Wizard is sufficient.

Shopper experience and UI customization

Shopper-facing design and the look-and-feel of wishlist buttons matter for conversion. Merchants often need consistent styling across product grids, product pages, and cart pages.

Wishlist Wizard:

• Emphasizes easy syncing and visibility across devices.
• Likely offers basic button customization, though documentation and public feature detail are limited.
• Best for merchants that want a lightweight overlay or a simple heart/save icon without heavy customization.

Multi Wishlist‑MyAppGurus:

• Advertises customizable buttons and integration with modern Shopify themes.
• Provides guest access management and list naming, which requires more UI controls.
• Includes options to display how many times a product has been wishlisted, which can be shown on product cards to drive FOMO.

Merchant takeaway: Multi Wishlist‑MyAppGurus has an edge where UI controls and visual social proof are priorities. Wishlist Wizard keeps things minimal and therefore easier to maintain, especially if a store uses a custom theme that can conflict with complex widgets.

Social proof and conversion triggers

A wishlist can be neutral or an active conversion driver depending on whether it provides feedback signals to shoppers.

Multi Wishlist‑MyAppGurus features public counts showing how often products have been wishlisted, which can stimulate interest for undecided shoppers. It also promotes re-engagement through saved item reminders, which can bring visitors back when items are priced or restocked.

Wishlist Wizard does not emphasize public counts in the provided description. The Pro plan includes "back in stock" support, which is a direct engagement trigger for shoppers who saved an out-of-stock item.

Merchant takeaway: For stores that depend on social proof to convert casual visitors, Multi Wishlist‑MyAppGurus is better equipped out of the box. For stores prioritizing stock notifications for saved items, Wishlist Wizard’s Pro plan has a clear advantage.

Mobile behavior and device sync

Both apps mention device compatibility, but the depth of mobile UX varies.

Wishlist Wizard explicitly highlights sync across Android and iPhone, which ensures continuity for logged-in customers. Sync increases the likelihood of follow-through purchases because shoppers find their items intact across sessions.

Multi Wishlist‑MyAppGurus is described as compatible with modern Shopify themes and supports guest users, but specific device sync claims are less prominent in the public description. Guest wishlist functionality is useful for mobile visitors who don’t want to create accounts.

Merchant takeaway: If cross-device sync for signed-in shoppers is critical, Wishlist Wizard’s messaging is reassuring. If the store relies on quick guest interactions and wants to capture guest interest, Multi Wishlist‑MyAppGurus’ guest access features matter more.

Move-to-cart, reminders, and purchase velocity

An important wishlist metric is how many wishlisted items convert to orders.

Multi Wishlist‑MyAppGurus explicitly offers "move to cart" functionality and reminders for saved items, which reduces friction and nudges shoppers to complete purchases. Those features often improve conversion velocity and reduce abandonment from the wishlist to checkout process.

Wishlist Wizard does not emphasize move-to-cart features in the provided description, so merchants may need additional customization or apps to enable smooth transitions from wishlist to cart.

Merchant takeaway: For stores aiming to turn wishlists into purchases more rapidly, Multi Wishlist‑MyAppGurus provides built-in mechanisms to do so.

Sharing and gifting workflows

Sharing wishlist content is critical for gift-driven purchases.

Wishlist Wizard supports sharing via email and social platforms, enabling shoppers to send lists to family or friends. That’s a direct benefit for stores where customers use wishlists to communicate preferences.

Multi Wishlist‑MyAppGurus supports sharing as well, and multiple wishlist creation enhances gifting workflows (e.g., separate lists for family members or events).

Merchant takeaway: Both apps cover sharing, but multi-list capability makes MyAppGurus more suitable for organized gifting workflows.

Analytics and merchant reporting

Understanding wishlist behavior determines how merchants translate saved intent into revenue.

Multi Wishlist‑MyAppGurus lists data insights in its public description. Merchants should expect baseline analytics such as number of wishlists, wishlist additions, and conversion rates tied to wishlisted items.

Wishlist Wizard’s public materials are more limited on analytics. Its focus is on the customer side rather than merchant reporting.

Merchant takeaway: If analytics on wishlist behavior are critical for marketing and merchandising decisions, Multi Wishlist‑MyAppGurus likely provides more usable reporting. If a merchant relies on primary analytics platforms and doesn’t need wishlist-specific insights, Wishlist Wizard’s minimal reporting may be acceptable.

Integrations and commerce ecosystem

Wishlist apps need to play nicely with email tools, SMS, and customer accounts.

Neither app lists an extensive set of third-party integrations in the supplied descriptions. Wishlist Wizard highlights device sync, while Multi Wishlist‑MyAppGurus emphasizes theme compatibility and some admin-side controls. For merchants using Klaviyo, Recharge, or advanced CRM suites, verify integration capabilities and data flows before installing.

Merchant takeaway: Larger merchants with multi-channel marketing stacks should validate integration points. For stores aiming to reduce app count and gain guaranteed integrations with popular tools, a platform designed as a retention suite can remove integration risk.

Pricing structure and perceived value for money

Pricing must be evaluated against features and merchant outcomes (“value for money”).

Wishlist Wizard:

• Standard Plan: $15 / month; unlimited products/customers; back in stock not included.
• Pro Plan: $20 / month; unlimited products/customers; back in stock included. The plans are transparent and straightforward, targeting merchants who want predictable, low-cost pricing for core wishlist functionality.

Multi Wishlist‑MyAppGurus:

• No detailed public pricing was supplied in the provided data. Many wishlist apps follow a freemium model or charge based on active wishlists, list features, or store revenue. Merchants will need to consult the app listing or contact the developer for exact pricing.

Merchant takeaway: Wishlist Wizard offers clearer, low-cost plans that are easy to budget. Multi Wishlist‑MyAppGurus may provide more features without visible pricing; merchants should request pricing details and test ROI before committing.

Support and reviews

App store ratings and review volume indicate adoption and real-world reliability.

Wishlist Wizard:

• Reviews: 1
• Rating: 5.0 A single 5-star review suggests positive feedback but offers limited social proof. The merchant should evaluate support response times and developer reputation before relying on the app.

Multi Wishlist‑MyAppGurus:

• Reviews: 6
• Rating: 5.0 More reviews signal broader adoption and potentially more validation in varied merchant environments, though review counts are still low. Ask the developer about onboarding support and how they handle theme conflicts.

Merchant takeaway: Neither app has large review volumes. Expect to validate compatibility via trial installs and direct developer communication.

Implementation complexity and maintenance

Wishlist apps can conflict with custom themes and other storefront scripts.

Wishlist Wizard’s minimal feature set reduces the surface area for conflicts. Installation tends to be simpler, and ongoing maintenance is lighter, which benefits stores without a developer on staff.

Multi Wishlist‑MyAppGurus’ richer UI and multiple-list mechanics mean more code on storefront pages and potentially more maintenance. This is manageable for stores with developer resources but can be a drawback for merchants seeking set-and-forget solutions.

Merchant takeaway: If the store lacks technical resources, Wishlist Wizard is lower-risk. Stores with developers can benefit more from the advanced functionality of Multi Wishlist‑MyAppGurus.

Data ownership and migration

Wishlists reflect customer intent and are merchant data; migration paths matter if switching apps later.

Neither app publicly details export/import workflows in the provided descriptions. Merchants should confirm data export options to avoid losing accumulated wishlist data and to make it possible to migrate to another wishlist or retention platform.

Merchant takeaway: Prior to full rollout, confirm the app’s data export procedures and how wishlists map to customer accounts.

Use Cases and Merchant Profiles

When Wishlist Wizard is the pragmatic choice

• Small or medium stores that need a single, reliable "save for later" button.
• Stores with limited developer bandwidth or a preference for a low-maintenance, low-cost solution.
• Retailers who primarily use wishlists for occasional bookmarking rather than curated lists.
• Stores that want predictable monthly fees ($15–$20) and a simple interface.

When Multi Wishlist‑MyAppGurus makes more sense

• Brands that rely on gifting, seasonal buying, or curated lists (e.g., weddings, registries, holiday shopping).
• Merchants who want to display product popularity via public counts.
• Stores that want built-in move-to-cart and saved-item reminders to drive faster conversions.
• Retailers ready to manage additional front-end complexity for better shopper experiences.

When neither single-purpose wishlist app is enough

• Merchants focused on building long-term retention and customer lifetime value who need loyalty, referrals, reviews, and wishlists to work together in one stack.
• Stores that want guaranteed integration with ESPs like Klaviyo, subscription platforms like Recharge, or customer service tools like Gorgias without managing multiple app contracts.
• High-volume and enterprise merchants where centralized customer engagement and data consistency matter most.

Pros and Cons Summary

Wishlist Wizard — Pros

• Simple setup and minimal maintenance.
• Clearly priced plans ($15–$20/mo).
• Cross-device sync and sharing features.
• Pro plan includes back-in-stock alerts.

Wishlist Wizard — Cons

• Limited merchant analytics and social proof features.
• Small review base makes long-term reliability less certain.
• May lack advanced move-to-cart and list organization features.

Multi Wishlist‑MyAppGurus — Pros

• Multiple wishlists and naming improve shopper organization.
• Move-to-cart and saved-item reminders increase conversion velocity.
• Public wishlist counts create social proof.
• More merchant-facing customization and analytics.

Multi Wishlist‑MyAppGurus — Cons

• Pricing details are not clearly presented in the provided data.
• More complex front-end may require developer support.
• Lower review volume still limits social proof compared to larger platforms.

Implementation Checklist For Merchants Considering Either App

• Verify theme compatibility and request a staging install to test conflicts.
• Confirm data export/import options to avoid lock-in.
• Test move-to-cart functionality across common checkout flows (guest checkout, customer accounts).
• Assess whether the app supports guest users, device sync, and account-level wishlists.
• Determine whether back-in-stock notifications, saved-item reminders, and public counts are included or require extra tools.
• Ask the developer about average response times and SLA for support.

The Alternative: Solving App Fatigue with an All-in-One Platform

Single-purpose apps solve immediate feature needs but create long-term challenges: overlapping features, multiple billing lines, integration gaps, and fractured customer datasets. This problem—often called app fatigue—creates friction for merchants trying to scale retention programs effectively.

App fatigue manifests as:

• Increased monthly costs for multiple single-function tools.
• Integration and data-synchronization headaches between wishlist, loyalty, and review systems.
• Lost opportunities when user intent data (wishlists) is siloed from loyalty or email workflows.

A strategic alternative is to consolidate retention features into a single platform that includes wishlist functionality alongside loyalty, referrals, and reviews. This approach reduces maintenance, centralizes customer engagement data, and multiplies the lifetime value impact of each interaction.

Growave’s product philosophy, "More Growth, Less Stack," addresses app fatigue by combining multiple retention tools in one platform. Merchants can consolidate retention features to reduce friction and get unified reporting across customer engagement channels. To evaluate cost and plan options, merchants can compare Growave plans and pricing for a sense of how consolidation impacts budget and operational overhead.

Why consolidation matters for retention outcomes

• Unified reward rules can incentivize wishlist actions (e.g., points for adding items to a wishlist or completing a purchase from a saved list).
• Review automation can reference wishlisted items to encourage user-generated content at the moment of purchase.
• Referral and loyalty campaigns that use wishlist data identify high-intent customers for targeted incentives.

Growave’s suite combines wishlist features with loyalty, reviews, and referrals, enabling merchants to turn saved intent into measurable revenue. Merchants who want to explore platform capabilities can discover the integrated app on the Shopify App Store or compare Growave plans to see how consolidation affects cost and functionality.

Core Growave capabilities (how they align with wishlist needs)

• Dedicated wishlist functionality embedded into a larger retention suite, which avoids needing separate wishlist apps.
• Loyalty and rewards that drive repeat purchases that can be configured to reward wishlist engagement and purchases from wishlists.
• Collect and showcase authentic reviews that can be tied to customers who purchased from wishlists, increasing social proof around saved items.
• Integration-ready architecture for common merchant stacks, so wishlists work seamlessly with marketing automation and customer service tools.

Merchants can also book a personalized demo to see how wishlist, loyalty, and reviews behave when combined in a single platform. For teams evaluating the value of consolidation, seeing the combined workflows in action clarifies how wishlists feed into loyalty conversion loops.

Practical outcomes of switching to an integrated platform

• Reduce the number of monthly app subscriptions and simplify billing.
• Centralize customer intent signals (wishlists) with reward behavior and review collection to improve segmentation and campaign ROI.
• Cut down on development and QA time required to maintain multiple storefront scripts and integrations.
• Improve cross-channel retention strategies (email, SMS, onsite messaging) by using a single dataset.

For merchants scaling on Shopify Plus, an integrated solution offers added enterprise controls and deployment options—solutions for high-growth Plus brands can provide the governance and customization that large teams require.

How Growave handles integrations and post-install support

• Built integrations with common ESPs and tools reduce custom engineering time.
• Pre-built flows connect wishlist activity with marketing automation platforms to power targeted winback and upsell campaigns.
• Customer stories and examples demonstrate real configurations and outcomes; see customer stories from brands scaling retention for inspiration.

Merchants evaluating consolidation should review pricing and feature tiers to ensure the chosen plan aligns with order volume and support needs. The Growave plans and pricing page outlines tiered options to suit different growth stages.

Demo invitation (Hard CTA)

Book a personalized demo to see how an integrated retention stack improves retention and reduces technical overhead. Schedule a demo

Migration and Operational Considerations When Moving from a Wishlist App to a Platform

Transitioning from a single-purpose wishlist app to an integrated retention platform requires careful planning to preserve customer intent data and maintain UX continuity.

Key steps:

• Export existing wishlist data and map fields to the platform’s wishlist schema.
• Communicate to customers if wishlist behavior will change and ensure seamless account linking.
• Retest theme integration and wishlist widgets across devices to prevent regressions.
• Update automated flows to incorporate wishlist events (e.g., awarding points for adding items or sending targeted reminders).
• Validate privacy and data processing agreements, especially when centralizing customer profiles.

Growave provides migration support for merchants that want to migrate wishlist and loyalty data while minimizing disruption. Merchants interested in detailed migration guidance can compare Growave plans and talk to the Growave team to understand onboarding assistance.

Final Comparison: Which App Is Best For Which Merchant?

• Best for simple bookmarking: Wishlist Wizard. Merchants who want a low-cost, low-maintenance way to let customers save items can adopt Wishlist Wizard quickly and keep operational overhead minimal.
• Best for organized, conversion-focused wishlists: Multi Wishlist‑MyAppGurus. Stores that need multiple named lists, move-to-cart, public counts, and saved-item reminders will likely see better shopper engagement and conversion lift.
• Best for reducing app sprawl and increasing LTV: Growave. Merchants that value an integrated retention strategy, want to combine wishlist behavior with loyalty and reviews, and prefer fewer vendors should evaluate Growave for long-term growth.

Pricing and Value—Closer Look

Wishlist Wizard pricing clarity

Wishlist Wizard publishes two clear plans:

• Standard Plan — $15 / month: unlimited products and customers; no back-in-stock alerts.
• Pro Plan — $20 / month: unlimited products and customers; back-in-stock included.

This transparent pricing helps merchants budget and compare cost-per-feature directly.

Multi Wishlist‑MyAppGurus price transparency

Public pricing details for Multi Wishlist‑MyAppGurus were not included in the provided data. Merchants should request pricing from the developer and perform a quick ROI check: estimate how much additional revenue move-to-cart, public counts, and reminders generate compared to plan cost.

Growave pricing and tier rationale

Growave offers tiered plans to align with store order volume and feature needs. For merchants considering consolidation, review Growave plans and pricing to see how moving multiple single-purpose apps into one platform can change monthly costs and reduce integration overhead. Consolidation can often deliver better value for money because it turns several app bills into a single, scalable plan.

Security, Data, and Compliance

Wishlist data contains customer preferences and possibly email addresses. Verify how each app stores and processes that data.

• Confirm that both apps comply with GDPR and other privacy laws relevant to the merchant’s markets.
• Ask how customer access tokens and wishlist IDs are handled and whether data is encrypted at rest and in transit.
• When consolidating to a platform, verify that the platform’s data controls align with existing privacy policies and customer expectations.

For merchants prioritizing enterprise-level governance, solutions that support dedicated launch plans and customer success resources can be valuable. Consider checking enterprise offerings such as solutions for high-growth Plus brands.

Support, SLAs, and Reliability

Support quality affects how quickly issues are resolved and how fast new features can be adopted.

Wishlist Wizard and Multi Wishlist‑MyAppGurus both have small review volumes; merchants should evaluate support response times directly. For enterprise merchants, platforms that include priority support or dedicated success managers may provide a better long-term experience.

Growave’s higher-tier plans include customer success management and extended support options; review the plan details on the Growave plans and pricing page to understand the support SLA that matches operational needs.

Measuring Success: Key Metrics to Track

When implementing or switching wishlist solutions, merchants should track specific metrics to validate impact:

• Wishlist additions per visitor
• Wishlist-to-cart conversion rate
• Time from wishlist addition to purchase
• Repeat purchase rate for customers who used wishlists
• Uplift in average order value for purchases originating from wishlists
• Engagement lift when wishlist events trigger loyalty or email flows

Combining wishlist metrics with loyalty and review metrics often reveals compounded benefits—an advantage of using an integrated platform.

Conclusion

For merchants choosing between Wishlist Wizard and Multi Wishlist‑MyAppGurus, the decision comes down to complexity versus capability. Wishlist Wizard is an excellent option for merchants who want a simple, budget-friendly wishlist feature with easy device sync and sharing. Multi Wishlist‑MyAppGurus suits brands that need named lists, move-to-cart features, public counts, and more shopper-facing controls. Neither app is broadly adopted enough to replace an integrated strategy if a merchant’s goal is to grow customer lifetime value across channels.

Many merchants face app fatigue from stitching together multiple single-purpose tools. Consolidating wishlist functionality into a retention platform can reduce maintenance, centralize customer data, and create compounded retention effects. Growave’s approach—"More Growth, Less Stack"—combines wishlists with loyalty, referrals, and reviews so merchants can turn saved intent into repeat purchases. Compare how consolidation affects costs and capabilities on the Growave pricing page, and explore the integrated offering on the Shopify App Store.

Start a 14-day free trial to see how reducing tool sprawl with an integrated retention suite improves conversion and increases customer lifetime value. Compare Growave plans and pricing

FAQ

• How do the wishlist features differ between Wishlist Wizard and Multi Wishlist‑MyAppGurus?
  • Wishlist Wizard provides a simple save-for-later experience with device sync and sharing, and has clear $15–$20 monthly plans. Multi Wishlist‑MyAppGurus offers multiple named lists, public wishlist counts, move-to-cart, and reminders aimed at improving conversion. Merchants should prioritize either simplicity or organizational power based on their shopper behavior.
• Which app is better for driving conversions from wishlists?
  • Multi Wishlist‑MyAppGurus is set up to convert wishlists into purchases faster because of move-to-cart functionality and saved-item reminders. Wishlist Wizard can convert as well, especially with back-in-stock notifications on the Pro plan, but it lacks the same breadth of conversion triggers.
• How does an all-in-one platform compare to specialized wishlist apps?
  • An integrated platform removes the need to manage separate wishlist, loyalty, referral, and review apps. This consolidation reduces integration work and centralizes customer data, enabling loyalty programs and automated review requests to use wishlist behavior as a trigger. For merchants focused on long-term retention and reducing app sprawl, platforms that combine these tools provide stronger long-term value. See examples of how Growave combines these features into one platform for retention improvement by reviewing loyalty and rewards that drive repeat purchases and ways to collect and showcase authentic reviews.
• If a merchant starts with a wishlist app, what should they consider before upgrading to an integrated platform?
  • Confirm data export options, plan for migration of wishlist data, and map wishlist events to loyalty and email triggers before switching. Evaluate the platform’s integration list and support options. Merchants can discover the integrated app on the Shopify App Store or book a personalized demo to assess migration needs.