Wishlist Wizard vs. Listr: Wishlist + Reminder

Introduction

Choosing the right wishlist app can feel like picking a single tool from a massive toolbox. Some merchants need a lightweight bookmarking feature that just works; others want automation, reminders, and social proof baked in. That choice affects conversion, retention, and the number of apps a store carries.

Short answer: Wishlist Wizard is a simple, focused wishlist tool that fits merchants who want a straightforward bookmarking experience with a clear pricing tier for back-in-stock alerts. Listr: Wishlist + Reminder offers more automation (price-drop emails, recurring reminders, social-proof counters) and a free tier that can suit small stores testing wishlist features. For merchants who want loyalty, referrals, reviews and wishlist features in a single platform that reduces app sprawl, Growave provides a higher-value alternative with a broad retention feature set.

This post provides a detailed, feature-by-feature comparison of Wishlist Wizard (Devsinc) and Listr: Wishlist + Reminder (Softpulse Infotech). The goal is to explain differences in functionality, customization, pricing, integrations, support, and the merchant outcomes each app is best positioned to deliver. The analysis concludes with a discussion of why an integrated retention suite can be a strategic alternative to adding multiple single-purpose apps.

Wishlist Wizard vs. Listr: Wishlist + Reminder: At a Glance

Deep Dive Comparison

Product Positioning and Developer Background

Wishlist Wizard (Devsinc)

Wishlist Wizard positions itself as a straightforward wishlist app that helps customers build lists of desired products, sync across devices, and share lists via email or social networks. It focuses on a clean wishlist experience and offers a simple upgrade path for stores that need back-in-stock alerts.

• Developer: Devsinc
• Public rating: 5.0 based on 1 Shopify review
• Pricing tiers: Standard ($15/mo), Pro ($20/mo)

This positioning suggests a small, targeted product aimed at merchants who want a dedicated wishlist feature without extra complexity.

Listr: Wishlist + Reminder (Softpulse Infotech)

Listr frames itself as a wishlist system with built-in reminders and social proof. Its notable selling points are scheduled reminder emails (daily/week/month), price-drop and sale notifications, guest wishlist capability, and an analytics dashboard that highlights top wishlisted products.

• Developer: Softpulse Infotech
• Public rating: 4.3 based on 27 Shopify reviews
• Pricing tiers: Free (limited) and Premium ($4.99/mo)

Listr is positioned toward merchants who want wishlist automation that nudges customers back toward purchase — a more conversion-focused approach.

Feature Comparison

Core Wishlist Functionality

Both apps provide the baseline capability merchants expect: letting shoppers save products into a wishlist and return to them later.

• Wishlist Wizard: Emphasizes bookmarking across devices (Android, iPhone) and sharing lists. Unlimited products and customers across plans. The experience is described as simple and predictable.
• Listr: Provides guest wishlist, sharable links, customizable icons, and a customizable wishlist page. No signup required to add products to the wishlist, which reduces friction for shoppers.

Practical difference: Listr offers more front-end customization and lower friction for guest shoppers, which can increase adoption for stores that see a lot of first-time visitors. Wishlist Wizard emphasizes device sync and consistent user experience.

Reminders, Alerts, and Price Notifications

This is where the apps diverge most meaningfully.

• Wishlist Wizard: Back-in-stock notifications exist only on the Pro plan ($20/mo). No mention of recurring reminder emails or price-drop alerts in the Standard plan.
• Listr: Strong on automated communications — daily, weekly, monthly reminders; price-drop and sale notifications; customizable email templates available on Premium.

Practical difference: Listr is built to re-engage customers automatically, which can increase conversion from wishlists without manual marketing flows. Wishlist Wizard requires the Pro upgrade for stock alerts and lacks scheduled reminders.

Social Proof and Behavioral Signals

Small features that show other customers’ interest can influence conversions.

• Wishlist Wizard: Core description focuses on list-building and sharing; no explicit social-proof counters called out.
• Listr: Explicitly claims to show how many other customers have the same product in their wishlist as social proof, plus analytics like top wishlisted products.

Practical difference: Listr’s social-proof counters and product popularity signals are useful for merchandising and urgency-driven tactics. Wishlist Wizard does not position itself around social-proof capabilities.

Email Template Customization and Deliverability

Who controls the messaging matters for brand consistency.

• Wishlist Wizard: Offers sharing via email and social platforms. No detailed note about template customization or configurable reminder cadence besides the Pro back-in-stock.
• Listr: Offers customizable email templates and configurable reminder cadence on Premium. This enables on-brand messaging and potentially higher engagement.

Practical difference: Listr gives merchants more direct control over the content and timing of reminders; Wishlist Wizard keeps messaging more basic.

Guest Wishlist and Shareability

Reducing friction increases wishlist adoption.

• Wishlist Wizard: Device-sync and share functions are called out; sign-in requirements are not explicitly highlighted.
• Listr: Explicitly supports guest wishlist functionality and sharable wishlist links.

Practical difference: Listr has a clear advantage for stores that want minimal friction and viral sharing through links.

Analytics and Reporting

Merchants need actionable signals from wishlist data.

• Wishlist Wizard: The description does not emphasize detailed analytics dashboards.
• Listr: Lists analytics and reports as a feature, such as top wishlisted products.

Practical difference: Listr provides more immediate lightweight analytics that can inform merchandising, inventory prioritization, and targeted campaigns.

Performance and Front-End Integration

How the widget looks and impacts site performance is critical.

• Wishlist Wizard: Focused on simple UX and device sync. No explicit performance claims in the description.
• Listr: Mentions customizable icons and compatibility with product filter apps, implying attention to theme compatibility.

Practical difference: Both apps aim for theme compatibility; merchants should test both on staging stores to confirm visual and speed impacts.

Pricing and Value for Money

Price sensitivity and perceived value are frequent reasons merchants choose one app over another.

Wishlist Wizard Pricing Structure

• Standard Plan: $15 / month
  • Unlimited products
  • Unlimited customers
  • No back-in-stock alerts
• Pro Plan: $20 / month
  • Unlimited products
  • Unlimited customers
  • Back-in-stock alerts included

Value considerations:

• Predictable flat pricing.
• No free tier means merchants must commit to a monthly spend to add wishlist capability.
• Back-in-stock only on the higher tier, which raises the question of ROI if reminders and price-drop alerts are important.

Listr Pricing Structure

• Free Plan:
  • Up to 100 items added to wishlist
  • Up to 100 wishlist emails
  • Customizable icons and link
  • Share via email & social
• Premium Plan: $4.99 / month
  • Everything unlimited
  • Email reminders (daily/weekly/monthly)
  • Price-drop emails
  • Customizable email templates and wishlist page

Value considerations:

• Low entry cost for merchants to test wishlist features.
• At $4.99/mo, Premium offers robust automation and unlimited usage — strong value for growing stores.
• Free tier is useful for very small stores or pilots, but limits can be reached quickly.

Practical comparison:

• Listr’s Premium plan is clearly positioned as better value for merchants who want automation and unlimited behavior for under $5/mo. Wishlist Wizard’s lowest plan starts at $15/mo and lacks reminder automation unless on Pro. For stores focused solely on basic wishlist functionality with device sync, Wishlist Wizard’s predictable flat pricing may make sense. For merchants seeking the most automation for the lowest entry price, Listr provides better value for money.

Integrations and Technical Compatibility

Integrations determine how wishlist data can be used downstream (email flows, personalization, push notifications).

• Wishlist Wizard: Integration details are limited in the app description. The focus is on device sync and sharing. Merchants should confirm compatibility with their marketing stack.
• Listr: Notes compatibility with product filter apps and emphasizes email reminders. Specific third-party integrations (Klaviyo, Omnisend, Recharge, etc.) are not listed in the public description.

Practical recommendation:

• Merchants who rely on sophisticated email flows (Klaviyo, Omnisend), subscription platforms (Recharge), or customer service tools should contact each app’s support to confirm integration options and webhook capabilities before committing.

Support, Onboarding, and Documentation

Support quality affects time-to-value.

• Wishlist Wizard: Small review base (1 review) makes it hard to judge responsiveness. Pricing suggests developers are offering a focused product; merchants should test pre-sales support and installation assistance.
• Listr: With 27 reviews and a 4.3 rating, Listr has a broader install base and more public feedback. The presence of analytics and customization implies some level of documentation, but merchants should still evaluate onboarding and support SLAs.

Practical difference:

• Listr’s larger footprint gives more public evidence of support interactions and bug fixes; Wishlist Wizard’s small review count requires merchants to rely on pre-install trials and direct communication to assess support.

Security, Data Ownership, and Privacy

Wishlist data can be sensitive: favorites, email capture, and user behavior.

• Checklist for merchants evaluating either app:
  • Confirm data export options for wishlists.
  • Check if wishlists are stored server-side or in local storage.
  • Request information on how the app handles personal data and complies with GDPR/CCPA if relevant.
  • Verify email sending domain and deliverability practices.

Neither app’s public description provides exhaustive privacy details, so merchants should request these from support.

Customization and Brand Experience

Look and feel matters for trust and conversion.

• Wishlist Wizard: Focus on simple UX and device sync; less emphasis on deep visual customization in the public listing.
• Listr: Offers customizable wishlist icons and a customizable “My Wishlist” page plus templates for emails.

Practical difference:

• Listr provides more opportunities for a branded wishlist experience without heavy development work. Wishlist Wizard may still be customized but will likely require more bespoke theme work for a polished visual match.

Scalability and Enterprise Readiness

As stores grow, wishlist data increases and expectations change.

• Wishlist Wizard: Simple pricing and unlimited products/customers may scale functionally, but lack of advanced automation or integrations can limit value as a store matures.
• Listr: Unlimited Premium tier and automation scale well for acquisition and retention activities. However, merchants should confirm performance under high traffic and large wishlist volumes.

Practical difference:

• For stores building advanced customer journeys linked to wishlist behavior (tiered campaigns, VIP outreach), Listr is more immediately useful. For merchants who expect to outgrow the wishlist app functionality into loyalty and reviews, consider the trade-off between adding more single-purpose apps or switching to an integrated platform.

Merchant Outcomes: What Each App Drives

• Wishlist Wizard:
  • Core outcome: Basic wishlist adoption and cross-device continuity.
  • Best for: merchants who want a minimal wishlist experience and are comfortable handling re-engagement through other marketing tools.
• Listr:
  • Core outcome: Automated re-engagement from wishlist signals (reminders, price-drop emails), improved conversion from saved items, and simple analytics to inform merchandising.
  • Best for: merchants who want household-level automation on a budget and immediate re-engagement without building flows in a separate ESP.

Pros and Cons (Summarized)

Wishlist Wizard — Pros:

• Straightforward wishlist experience
• Unlimited products/customers on each plan
• Device syncing and list sharing

Wishlist Wizard — Cons:

• No free tier
• Reminders/automation limited to Pro
• Minimal public review footprint to evaluate support and roadmap

Listr: Wishlist + Reminder — Pros:

• Free tier for pilots
• Low-cost Premium ($4.99/mo) with strong automation
• Price-drop and periodic reminder emails
• Social-proof counters and analytics
• Guest wishlist and shareable links reduce friction

Listr: Wishlist + Reminder — Cons:

• Free tier limitations can be restrictive for growing stores
• Fewer enterprise-level signals and integrations listed publicly
• Lower-priced apps sometimes have variable support quality; merchants should vet SLA

Use-Case Recommendations

This section helps merchants decide which app aligns with their priorities.

• For stores that want a basic wishlist feature, do not require automated reminders, and prefer predictable flat pricing: Wishlist Wizard is a solid choice.
• For stores that want to re-engage shoppers automatically, send price-drop and sale alerts, and prefer a low monthly cost to unlock those capabilities: Listr Premium is the more practical option.
• For stores experimenting with wishlists without committing to a monthly fee: Listr’s Free tier allows a pilot, but track limits closely.
• For brands that aim to scale retention efforts (loyalty programs, referrals, reviews) and avoid tool sprawl: evaluate integrated platforms that combine wishlist with loyalty and review features to preserve wishlist signals in broader retention campaigns.

Implementation Checklist Before Install

• Test widget appearance on theme staging to ensure visual fit.
• Run speed tests before and after install to measure performance impact.
• Confirm email deliverability settings and sender domains for reminder emails.
• Verify data export and webhook options to feed wishlist events into email or analytics systems.
• Request SLA and response expectations from support, especially if the store is high traffic.

The Alternative: Solving App Fatigue with an All-in-One Platform

What Is App Fatigue and Why It Matters

Many stores accumulate single-purpose apps over time: one for wishlists, another for loyalty, a third for reviews, plus email, subscriptions, and analytics. This creates operational overhead:

• Multiple billing lines that erode margins.
• Overlapping functionality that complicates decision-making.
• Integration gaps where wishlist events aren’t easily used in loyalty or review campaigns.
• Performance noise and potential theme conflicts from many front-end widgets.

This “app fatigue” translates into lost time, slower iteration, and diluted customer experiences. The strategic response is to consolidate retention capabilities where possible so wishlist signals feed directly into loyalty, referrals, and review campaigns.

Growave’s “More Growth, Less Stack” Value Proposition

Growave positions itself as a retention platform that combines loyalty, referrals, reviews, and wishlist into one integrated suite. The core idea is reducing the number of single-purpose apps while retaining — and in many cases increasing — merchant outcomes.

• Growave unifies wishlist data with loyalty and referral triggers so stores can convert wishlist actions into reward opportunities.
• Wishlist behaviors can be used to power targeted loyalty actions, up-sell or VIP promotions, and review requests.
• Using a single vendor reduces billing complexity and lowers the risk of widget conflicts on the storefront.

Merchants can compare plans and feature sets directly to understand how consolidation affects cost and value: see how to compare Growave plans.

Feature Set That Matches Retention Needs

Growave brings multiple features under one roof:

• Loyalty and Rewards: Create point-earning rules, tiered VIP programs, and custom reward actions to increase repeat purchase rates. Merchants can build loyalty and rewards that drive repeat purchases and configure how wishlist behavior maps to rewards.
• Reviews & UGC: Automate review collection and display social proof to lift conversion rates; tools are designed to collect and showcase authentic reviews.
• Wishlist: Native wishlist is part of the broader retention toolkit, meaning wishlist signals can trigger loyalty points, referral rewards, or targeted emails without crossing systems.
• Referrals and VIP Tiers: Use wishlist insights to create segment-based referral campaigns and VIP experiences that increase lifetime value.
• Integrations for scale: Built to integrate with essential marketing and customer service tools.

For deeper product discovery and to review customer examples of how brands use these combined features, merchants can explore customer stories from brands scaling retention.

How Growave Solves the Problems Seen with Single-Purpose Wishlist Apps

• Single source of truth for customer engagement: wishlist activity is native and available to the loyalty and review modules.
• Fewer widgets, fewer conflicts: a single suite reduces the chance of storefront performance and appearance problems across multiple app scripts.
• Cross-program automation: wishlist additions can directly trigger loyalty points or referral invites without manual workarounds.
• Enterprise support and scale: Growave supports paid plans for higher-volume merchants and offers solutions for high-growth Plus brands.

To evaluate real costs and match plan features against business volume, compare plans to see if consolidation yields better ROI: compare Growave plans.

Practical Examples of What Consolidation Enables (No Fictional Scenarios)

• A merchant can reward points when a customer adds a product to a wishlist, then send a single integrated price-drop notification that also includes an incentive for first purchase — all managed within the same platform.
• Wishlist popularity data can automatically feed the loyalty program to create targeted VIP offers on top wishlisted products.
• Review requests can be timed after a wishlist-to-purchase conversion to collect higher-quality reviews related to previously desired products.

These workflows reduce the number of touchpoints between apps and ensure wishlist behavior directly improves retention metrics rather than being siloed.

Integrations and Enterprise Features

Growave connects with common stacks and tools, enabling continuity across email, subscriptions, and customer service platforms. See how Growave supports major integrations and enterprise workflows on the Shopify App Store and compare plans for enterprise needs:

• Merchants who use Klaviyo or Omnisend can combine wishlist and loyalty events into email flows that increase relevance.
• Recharge and subscription workflows can be connected so wishlist-driven conversions feed into subscription offers.
• For merchants on higher tiers, Growave offers custom launch plans and dedicated customer success support.

Install and evaluation points:

• Merchants can install Growave for a trial or find details on the Shopify marketplace: install Growave from the Shopify App Store.
• To book in-depth conversation with product specialists, merchants can book a personalized demo. Book a personalized demo to see how an integrated stack improves retention.

Price-to-Value Considerations

Consolidation is not always cheaper month-to-month for every merchant, but it is often better value for money when accounting for:

• Reduced development and theme maintenance costs.
• Fewer integrations to manage and fewer data-synchronization issues.
• Improved conversion and LTV because engagement channels work together.

Merchants can review cost tiers to assess fit for order volumes and support needs: compare Growave plans.

How Growave Compares to Wishlist Wizard and Listr

• Compared to Wishlist Wizard: Growave provides wishlist capability plus loyalty, referrals, and reviews. For businesses needing more than a wishlist or wanting to turn wishlist signals into ROI-driving programs, Growave is a single-vendor alternative that avoids adding multiple separate apps.
• Compared to Listr: Growave includes automated communications and wishlist triggers inside a broader engagement platform. The automation from Listr (reminders and price-drop emails) can be replicated and extended in Growave by combining wishlist events with loyalty rewards, referral incentives, and review flows.

For merchants evaluating consolidation as a strategic move, a clear next step is to compare plan features against current tool spend and projected retention uplift: compare Growave plans. To check the app listing and compatibility details on Shopify, visit install Growave from the Shopify App Store.

Migration, Implementation, and Exit Strategies

When switching apps or consolidating to an integrated platform, the transition process matters.

• Data export: Ensure the existing wishlist app allows export of wishlist data (customer IDs, product IDs, timestamps). Ask for CSV/webhook options.
• Mapping: Decide how wishlist entries map to loyalty or email identifiers. A unified platform often simplifies this mapping.
• Staged rollout: Consider A/B testing the new wishlist widget on a subset of traffic or category pages before full rollout.
• Exit plan: Confirm whether the old app’s billing can be paused and how long exported data remains available after uninstall.

Merchants moving from Wishlist Wizard or Listr to an integrated alternative should coordinate exports and perform QA on email templates and triggers to avoid duplicate communications.

Support & Vendor Evaluation Checklist

When evaluating any wishlist app or integrated platform, inspect the following:

• Public feedback and ratings: Review number of reviews and overall rating for patterns in support responsiveness and feature requests.
• Onboarding assistance: Does the vendor provide migration help or dedicated launch support?
• SLA and escalation path: For high-volume stores, confirm availability of dedicated support or customer success.
• Roadmap transparency: Check for public product roadmaps or channels for feature requests.
• Trials and refunds: Validate trial length and refund policies so merchants can test risk-free.

Listr’s larger review base provides more public signals on support experience. Wishlist Wizard’s single public review leaves merchants to rely more on pre-install support interactions.

Conclusion

For merchants choosing between Wishlist Wizard and Listr: Wishlist + Reminder, the decision comes down to priorities:

• Choose Wishlist Wizard if the priority is a minimal, device-synced wishlist experience with predictable flat pricing and a straightforward feature set.
• Choose Listr: Wishlist + Reminder if the priority is automated re-engagement (reminder emails, price-drop alerts), low entry cost, and built-in social-proof counters to help convert wishlists into purchases.

Both options serve legitimate needs. However, for stores focused on long-term retention growth and minimizing the number of apps managing customer engagement, an integrated platform that combines wishlist with loyalty, referrals, and reviews can provide better value and simpler operations. Growave offers an integrated retention suite that consolidates those functions so wishlist signals directly power loyalty campaigns, review asks, and referral incentives. Merchants can review plan options and features to judge fit: compare Growave plans and see the app listing for compatibility details on Shopify: install Growave from the Shopify App Store.

Start a 14-day free trial to evaluate whether reducing tool sprawl improves retention and lowers operational overhead: compare Growave plans.

FAQ

Q: Which app is better for a merchant on a tight budget just testing wishlists?

• A: Listr’s Free tier allows pilots with up to 100 wishlist items and 100 wishlist emails, making it well-suited for testing without monthly spend. If the goal is to quickly validate wishlist engagement, start with Listr’s free plan and upgrade to Premium if automation is needed.

Q: If a merchant wants automated reminders and price-drop alerts, which app should they choose?

• A: Listr’s Premium plan includes scheduled reminders and price-drop emails as core features. Wishlist Wizard offers back-in-stock on its Pro plan, but it does not emphasize recurring reminder automation.

Q: How does an all-in-one platform compare to specialized apps like Wishlist Wizard or Listr?

• A: An all-in-one platform consolidates wishlist, loyalty, referrals, and reviews into one product. This reduces billing lines, avoids integration gaps, and lets wishlist activity directly trigger loyalty or referral campaigns. For merchants planning to scale retention programs, an integrated platform often delivers better long-term value and simplifies operations.

Q: What practical checks should a merchant perform before installing a wishlist app?

• A: Test the widget on a staging theme, confirm email deliverability and sender settings, validate data export and webhook capabilities, and verify support response times. These checks reduce the chance of surprises post-installation.