Wishlist Wizard vs. Likely ‑ Like Me Button: An In-Depth Comparison

Introduction

Choosing the right app for social proof, wishlists, or product engagement is a common pain point for merchants. With hundreds of single-purpose apps available, the decision often comes down to trade-offs between simplicity, customization, and the long-term cost of maintaining multiple tools.

Short answer: Wishlist Wizard is a straightforward wishlist tool that suits stores needing a focused bookmarking feature with a predictable monthly cost, while Likely ‑ Like Me Button is a minimal, low-cost option for merchants who want a simple “like” button and to surface most-liked products. For merchants focused on retention, increasing repeat purchases, and reducing tool sprawl, a multi-feature platform can deliver better value for money than stacking single-purpose apps.

This article provides an in-depth, feature-by-feature comparison of Wishlist Wizard and Likely ‑ Like Me Button to help merchants choose the right solution. After a fair and detailed comparison, the article introduces an alternative approach that consolidates wishlist, loyalty, referrals, and reviews into a single retention platform.

Wishlist Wizard vs. Likely ‑ Like Me Button: At a Glance

Deep Dive Comparison

What each app actually does

Wishlist Wizard — Focused wishlist functionality

Wishlist Wizard enables shoppers to save items into wish lists they can revisit later. The core use is to let customers bookmark products and access their lists across devices. Sharing via email or social channels is supported, and the Pro plan includes a “Back in stock” trigger. The feature set is tailored for stores that want a dedicated save-for-later experience without extra retention tools.

Strengths summarized:

• Persistent wish lists across devices.
• Shareable lists for gifting or group purchases.
• Simple pricing with a clear step-up for back-in-stock alerts.

Limitations summarized:

• Narrow scope: no built-in loyalty, referrals, or reviews.
• Integrations and analytics are not highlighted.
• Only one public review, which limits community validation.

Likely ‑ Like Me Button — Lightweight social proof

Likely adds a “like” button to product pages that captures customer interest and ranks the most-liked products. It’s positioned as a simple engagement tool that helps shoppers identify popular items. The app emphasizes easy installation, icon customization, and exportable reports so merchants can see like counts.

Strengths summarized:

• Very low monthly cost for basic engagement.
• Customizable icons/colors to match brand.
• Exportable like reports for merchandising decisions.

Limitations summarized:

• Narrowly focused on likes rather than purchase intent.
• Only moderate rating (3.6) across 10 reviews, suggesting mixed experience for users.
• Lacks wishlist, loyalty, or referral features.

User experience and setup

Installation and initial setup

Wishlist Wizard advertises straightforward setup, focusing on a wishlist widget that synchronizes across devices. Merchants should expect to add a snippet or install via the Shopify admin and configure the appearance and sharing options.

Likely promises a quick installation for a like button. Configuration revolves around choosing icons and colors, placing the button on product pages, and enabling exports or reports.

Common setup considerations:

• Both apps are aimed at fast deployments that do not require deep developer work for basic use.
• Merchants with heavily customized themes may need developer support to achieve pixel-perfect placement or to harmonize styles.
• Neither app lists a broad ecosystem of integrations publicly, which can matter for stores that rely heavily on marketing automation (e.g., Klaviyo) or customer service integrations.

Admin interface and merchant controls

Wishlist Wizard:

• Expected controls include list management, share settings, and the ability to toggle device sync and back-in-stock on the Pro plan.
• Dashboard depth is unclear due to limited reviews and public documentation. Merchants should plan for evaluation in a staging environment to confirm the quality of the admin experience.

Likely:

• Admin focuses on customization of icons and colors, viewing like statistics, and exporting like counts.
• Reporting is a key admin feature, though the depth of analytics is primarily product-level like counts rather than behavioral signals tied to conversions.

Features compared

Core features (what shoppers see)

Wishlist Wizard:

• Add-to-wishlist button or icon on product pages.
• Saved lists accessible from a wishlist page or modal.
• Device sync enabling the same list across desktop and mobile.
• Share via email or social channels.

Likely:

• Like button on product pages and featured product areas.
• Visual count of likes to act as social proof.
• Custom icons and colors to fit brand identity.

Practical implications:

• Wishlist Wizard is built to capture future purchase intent; saved lists can directly influence future purchases, gifting, or reminders.
• Likely focuses on social proof; likes signal popularity but don’t necessarily represent purchase intent or allow customers to revisit saved items in a list format.

Merchant-facing features (analytics, exporting, segmentation)

Wishlist Wizard:

• Limited public data on reporting. The Pro plan’s “Back in stock” suggests some inventory-linked functionality, but advanced analytics or segmentation is not highlighted.

Likely:

• Exports of liked products and counts are available.
• “Most liked” product report helps merchandising decisions, but it’s focused on popularity rather than behavior-driven segments (e.g., repeat-likers vs. new visitors).

Impact on outcomes:

• Likely’s exports can inform merchandising and promotion choices based on popularity signals.
• Wishlist Wizard's wishlist data could be more valuable for remarketing campaigns if merchants can export or integrate wishlist data with email platforms — merchants should verify integration capabilities before committing.

Personalization and customization

Wishlist Wizard:

• Visual placement and sharing options are the main aspects to personalize; however, brand-level UI customization is not emphasized.

Likely:

• Offers multiple icons and color customization, useful for preserving brand aesthetics.
• Limited personalization beyond iconography and button placement.

Decision point:

• If visual consistency with brand is a critical requirement and the goal is to present subtle social proof, Likely offers a neat low-friction solution.
• If the aim is to let customers curate lists and share them (a higher-engagement action), Wishlist Wizard is more appropriate.

Integrations and platform compatibility

Both apps are listed in the Shopify ecosystem under the wishlist category, but neither provides a long public list of built-in integrations (e.g., email platforms, CRMs, or third-party analytics). This is an important consideration because wishlist and like data are most valuable when integrated into retention workflows.

Integration implications:

• Merchants who rely on tools such as Klaviyo, Omnisend, or Recharge should verify whether wishlist or like activity can be exported or synced to those platforms.
• Without native integrations, merchants may have to build custom workflows using webhooks or Shopify Flow, adding implementation costs and complexity.

Reporting, analytics and how to measure ROI

Measuring the value of either app depends on the business objective.

Wishlist Wizard ROI signals to track:

• Number of wishlists created and active users with saved items.
• Conversion rate of items moved from wishlist to purchase.
• Impact of “Back in stock” triggers on recovered sales.
• Uplift in average order value (AOV) from customers who use wishlists to group purchases.

Likely ROI signals to track:

• Click-through rate on liked product listings (if likes appear on collection pages).
• Change in conversion rate for products with high like counts (social proof effect).
• Impact on merchandising (how often most-liked items are promoted and whether promotions lift sales).
• Frequency and volume of exported reports informing buy/move decisions.

Analytics limitations:

• Both apps may require manual exports or custom analytics to attribute revenue to wishlist or like activity.
• Advanced tracking (e.g., lifecycle attribution or cohort analysis) typically requires integration with analytics or CRM systems.

Pricing and value for money

Wishlist Wizard pricing

• Standard Plan: $15/month
  • Unlimited products, unlimited customers, no Back in Stock.
• Pro Plan: $20/month
  • Unlimited products, unlimited customers, Back in Stock included.

Value assessment:

• The price point is mid-range for single-purpose wishlist apps. Unlimited items/customers is useful for scaling stores.
• Adding back-in-stock capability on Pro makes the $5 bump attractive for stores that frequently sell out.

Likely pricing

• Starter: $1.99/month
  • Simple installation, unlimited likes, variety of icons, customizable icons.
• Basic: $2.99/month
  • Adds “Most Liked Products,” customizable icons, and priority support.

Value assessment:

• Very low entry cost makes Likely attractive for merchants experimenting with social proof.
• The Basic plan’s export and reporting features at under $3/month represent strong price-to-feature ratio for small stores.

Comparative value for money:

• Likely delivers the lowest monthly expense for social proof and product popularity insights.
• Wishlist Wizard costs more but provides a different utility (wishlists and back-in-stock notifications) that can drive direct purchase behavior and higher LTV if used in retention workflows.

Support, reliability, and social proof

Developer presence and reviews:

• Wishlist Wizard (Devsinc): 1 review, 5.0 rating. Very limited public feedback means merchants have fewer community signals to judge long-term reliability.
• Likely ‑ Like Me Button (Centous Solutions): 10 reviews, 3.6 rating. More reviews but a middling score suggests mixed experiences around support or implementation.

Support considerations:

• Likely explicitly lists “priority support” as a paid plan benefit.
• Wishlist Wizard’s support claims are less visible in public data; merchants should confirm response times and SLA expectations during trial.

Risk management:

• When reviews are scarce or middling, perform an installation in a staging theme and test with real customers before rolling out site-wide.
• Check for developer responsiveness, update frequency, and compatibility with theme updates or Shopify changes.

Security, data, and privacy

Data ownership and usage:

• Merchants should confirm whether wishlist or like data is stored on the merchant’s Shopify store or hosted externally. Data portability and export capability are essential for downstream marketing.
• For wishlist features that require account sync across devices, authentication flows must be secure and transparent.

Privacy compliance:

• Both apps must comply with standard privacy regulations (e.g., GDPR) if personal data is collected. Merchants should verify data retention, user consent flows, and deletion capabilities.

Which merchants should choose which app?

Wishlist Wizard is better for:

• Merchants who want shoppers to save products and return later with a clear purchase intent.
• Stores that need shareable lists for gifting or group buying behavior.
• Merchants who value a back-in-stock trigger (Pro plan) to recover lost sales.
• Brands aiming to nudge customers down the purchase funnel and increase conversion from saved items.

Likely ‑ Like Me Button is better for:

• Small stores or startups experimenting with social proof on a minimal budget.
• Merchants who want an unobtrusive popularity signal that can inform merchandising quickly.
• Brands that prioritize design control over a simple engagement element.
• Teams that can act on exported like reports for promotions and merchandising without complex integrations.

Pros and cons summary

Wishlist Wizard — Pros:

• Full wishlist functionality aimed at purchase intent.
• Device sync and shareable lists increase engagement.
• Back-in-stock on Pro supports inventory-driven recoveries.

Wishlist Wizard — Cons:

• Narrow scope: no native loyalty, reviews, or referral features.
• Sparse public feedback increases uncertainty about long-term support.
• Integrations are unclear — potential friction for advanced retention workflows.

Likely ‑ Like Me Button — Pros:

• Extremely affordable entry point.
• Simple, quick setup and brand-consistent customization.
• Exportable reports for merchandising decisions.

Likely ‑ Like Me Button — Cons:

• May not translate likes into purchases without additional workflows.
• Middling average rating suggests variable merchant experience.
• Limited depth beyond basic social proof and reporting.

The Alternative: Solving App Fatigue with an All-in-One Platform

Understanding app fatigue and the hidden costs of single-purpose tools

Many merchants start by solving a single problem with a single app — a wishlist here, a review widget there, a loyalty app next — and end up managing a growing list of subscriptions, integrations, and maintenance tasks. This “app fatigue” introduces several predictable downsides:

• Fragmented customer data across silos, making lifecycle targeting harder.
• Rising maintenance overhead and integration costs.
• Slower experimentation because each new use case may require another app.
• Higher cumulative monthly spend compared to consolidated platforms.

These are not just operational irritants — they directly affect core outcomes merchants care about: the ability to retain customers, increase lifetime value (LTV), and run efficient growth loops.

Why consolidation matters for retention and LTV

Consolidating wishlist, loyalty, reviews, and referrals into a single retention stack creates operational and strategic benefits:

• Data joins naturally: wishlist behavior can trigger loyalty points, and top-rated products from reviews can feed into reward campaigns.
• Unified reporting gives clearer visibility into customer journeys and program ROI.
• Less technical debt: fewer integrations and less custom code reduces the risk of breaking with Shopify updates.

For merchants motivated by retention rather than short-term conversion lifts, consolidation often delivers better long-term value for money.

Growave’s "More Growth, Less Stack" philosophy

Growave positions itself as a flexible retention platform that brings wishlist, loyalty and rewards, referrals, reviews & UGC, and VIP tiers under one roof. The idea is to reduce tool sprawl while enabling coordinated retention programs that drive repeat purchases and higher LTV.

Key benefits of an integrated approach:

• Run referral and loyalty campaigns that use wishlist behavior as a trigger or reward condition.
• Collect and display customer reviews alongside product wishlist data to increase trust and conversion.
• Elevate VIP customers with tiered rewards informed by purchase activity and engagement signals.

Merchants looking to consolidate retention features can evaluate the balance of capabilities against the cost of stacking multiple apps.

Growave features that address limitations of single-purpose apps

Growave combines multiple retention tools into one platform. Selected capabilities that directly tackle gaps left by Wishlist Wizard or Likely include:

• Loyalty and rewards programs:
  • Flexible points-earning rules, reward catalogs, and tiered VIP structures help merchants incentivize repeat purchases and increase AOV.
  • Merchants can build loyalty and rewards that drive repeat purchases and tie rewards to wishlist activity or referrals.
• Wishlist integrated with rewards and flows:
  • Wishlist items can be leveraged in targeted campaigns and automated workflows, turning saved items into actionable growth signals.
  • This eliminates the need to export wishlist data manually and stitch it into marketing platforms.
• Reviews and user-generated content:
  • The platform enables merchants to collect and showcase authentic reviews that can be shown alongside wishlist items or product likes.
  • Reviews can be tied into loyalty programs (e.g., reward points for reviews) to increase submission rates.
• Referral programs and VIP tiers:
  • Built-in referral mechanics and VIP tiers help convert advocates into repeat customers without a separate referral app.
  • These features increase customer lifetime value by rewarding advocacy and long-term loyalty.
• Enterprise readiness and support:
  • For high-growth merchants, Growave provides solutions for high-growth Plus brands including API/SDK options, custom integrations, and dedicated success resources.
• Case studies and proof points:
  • Review customer stories from brands scaling retention to understand real-world impacts.

These cross-linked capabilities address the strategic limitations that single-purpose apps present: siloed data, limited automation, and fragmented customer journeys.

Practical advantages for merchants

Operational efficiencies:

• One billing relationship and one admin interface for loyalty, wishlist, reviews, and referrals reduces overhead.
• Centralized analytics simplifies measuring the incremental impact on repeat purchase rates and LTV.

Marketing efficiencies:

• Campaigns can be built that combine signals (e.g., reward customers who add high-value items to wishlists and then share them).
• Automated triggers reduce manual segmentation and exports.

Financial efficiencies:

• While Growave’s entry price is higher than a single $1.99/month app, the consolidated functionality often delivers better value for money than paying for multiple single-purpose apps as the business scales. Merchants can evaluate cost against the combined monthly spend of individual apps and the time cost of integrations.

Integration and deployment considerations

Growave supports many common integrations and channels, helping merchants avoid custom work:

• Native connections to popular email and messaging tools ease campaign flows.
• Support for Shopify Plus, checkout extensions, and headless storefronts ensures compatibility for complex setups.

Merchants should map current app usage and identify which single-purpose apps would be replaced by an integrated platform. This helps quantify expected savings and functional gains.

Try before consolidating

Before migrating, merchants should:

• Audit current data flows and define key signals (e.g., wishlist-to-order conversion).
• Trial the integrated platform alongside existing tools in a controlled environment.
• Use business metrics (repeat purchase rate, AOV, program ROI) to guide the switch.

Book a personalized demo to see how an integrated retention stack improves retention.
Book a personalized demo to see how an integrated retention stack improves retention.

Pricing transparency and planning

Growave offers plan tiers that reflect incremental needs:

• Entry Plan – $49/month: Covers basic loyalty, reviews, referrals, wishlist, and basic integrations.
• Growth Plan – $199/month: Adds advanced customization, enhanced integrations, and priority support.
• Plus Plan – $499/month: Designed for higher-volume stores with checkout extensions, dedicated success resources, and unlimited integrations.

Merchants should compare the price of Growave against the cumulative monthly spend of the individual single-purpose apps they currently use or plan to use. For many stores, the incremental cost of a consolidated platform pays off in the mid-term due to reduced integrations and the ability to run cross-feature campaigns.

For a quicker look at pricing tiers and the feature differences, merchants can examine how to consolidate retention features and where the platform fits relative to single-purpose tools.

Merchants can also find Growave on the Shopify App Store to review public ratings and install the app for testing. The app store listing is helpful for stores that prefer to manage apps entirely through Shopify.
Find the app in the Shopify App Store

Implementation scenarios and recommendations

When to pick Wishlist Wizard

Choose Wishlist Wizard if:

• The primary goal is to allow shoppers to save products and return later.
• The store needs shareable wishlists for gifting or group buying.
• The “Back in stock” feature is a priority and the Pro tier fits the budget.
• The business wants a lightweight, purpose-built wishlist that doesn’t require loyalty or review functionality immediately.

Implementation tips:

• Confirm whether wishlist activity can be exported or connected with marketing tools.
• Use wishlists to trigger email reminders for saved items or out-of-stock recovery (if Pro plan supports this).
• Evaluate the UX on mobile since wishlists are commonly used on smartphones.

When to pick Likely ‑ Like Me Button

Choose Likely if:

• The merchant’s budget is the main constraint and the goal is to test social proof affordably.
• A visual signal of popular products is believed to move conversions in the merchant’s niche.
• The store intends to use exported like data in merchandising decisions.

Implementation tips:

• Use like counts on collection pages or featured blocks to encourage browsing.
• Incorporate likes into limited-time promotions for the most-liked items.
• Monitor whether likes correlate with conversion lift to justify keeping the feature.

When to consolidate with a platform like Growave

Choose an integrated platform if:

• The merchant wants to build a systematic retention program that links wishlist behavior to loyalty and referrals.
• Reducing tool sprawl, simplifying billing, and consolidating customer data are business priorities.
• The store needs enterprise features, multi-language support, or dedicated onboarding for high volume.

Implementation tips:

• Map the desired retention flows before implementation (e.g., wishlist → email reminder → reward for purchase).
• Use platform-native automations to reduce manual exports and segmentation work.
• Take advantage of success resources and case studies to speed up launch.

Explore the advantages of consolidating multiple retention tools and how to consolidate retention features into fewer platforms. For merchants preferring Shopify-native install flows, the app store listing also helps evaluate ratings and install counts.
Find the app in the Shopify App Store

Final comparative checklist

• Immediate cost sensitivity: Likely is the lowest cost for testing social proof.
• Wishlist-driven purchase intent: Wishlist Wizard focuses on save-for-later flows and shareability.
• Data portability and integrations: Both apps require merchant verification of integration capabilities — neither highlights a broad integration list publicly.
• Long-term retention and LTV strategy: Consolidated platforms create more strategic flexibility, enabling cross-feature programs that single-purpose apps cannot deliver as easily.

Conclusion

For merchants choosing between Wishlist Wizard and Likely ‑ Like Me Button, the decision comes down to intent and priorities: Wishlist Wizard is best for stores that need a dedicated wishlist with device sync and shareability, while Likely is a budget-friendly option for adding product-level social proof and simple reporting. Both tools can serve specific short-term objectives, but neither replaces the strategic advantages of a coordinated retention platform when the goal is sustainable growth and higher customer lifetime value.

To overcome tool sprawl and build repeatable growth, consider moving from single-purpose apps to an integrated retention stack. Growave packages wishlist, loyalty, referrals, and reviews together so merchants can run coordinated programs and reduce maintenance overhead. See how consolidated retention features compare and how a unified approach can drive more repeat purchases by reviewing how to consolidate retention features and exploring how to collect and showcase authentic reviews and build loyalty and rewards that drive repeat purchases. Learn from customer stories from brands scaling retention and consider solutions for stores on Shopify Plus if scaling requires enterprise capabilities. For a detailed look at platform pricing and plan differences, review pricing options to understand where the platform delivers the most value.
Start a 14-day free trial to see how a unified retention stack accelerates growth.

FAQ

Q: Which app will most directly increase conversions from saved items?
A: Wishlist Wizard focuses on save-for-later behavior and includes a back-in-stock trigger in its Pro plan, which is more directly tied to recovering potential sales compared with a like button that signals popularity rather than purchase intent.

Q: If budget is the primary constraint, which option makes sense?
A: Likely ‑ Like Me Button has the lowest monthly cost and is suitable for testing social proof quickly. However, merchants should weigh the ongoing value of that low cost against the benefits of an integrated platform if retention and repeat purchases are longer-term priorities.

Q: How does an all-in-one platform compare to specialized apps?
A: An integrated platform reduces the number of subscriptions, centralizes customer signals, and enables automated campaigns that combine wishlist, loyalty, and review data. That consolidation often yields better operational efficiency and stronger retention outcomes compared with managing multiple single-purpose apps and stitching data together manually.

Q: How should a merchant evaluate integration and data portability before choosing one of these apps?
A: Verify whether wishlist or like data can be exported or synced to email and analytics platforms, request documentation about webhooks or APIs, and test data flows in a staging environment. If integrations are limited, consider whether the expected business value justifies building custom workflows or choosing a consolidated platform with native integrations.