Wishlist Wizard vs GP Wishlist & Upsell Suite: Comparison

Introduction

Choosing the right retention and conversion apps on Shopify can quickly become overwhelming. Many merchants start with a single-purpose tool, only to discover gaps in functionality, duplicated costs, and integration friction as the store scales.

Short answer: Wishlist Wizard is a solid, lightweight wishlist app for merchants who need a focused, low-complexity wishlist with predictable pricing. GP ‑ Wishlist & Upsell Suite provides a broader feature set—wishlists plus reminders, back-in-stock alerts, upsells, bundles, and volume discounts—making it a better fit for stores that want wishlist-driven re-engagement and on-site AOV tools. Both have merits, but brands that want to consolidate retention features and minimize app sprawl should evaluate an integrated alternative such as Growave.

This post offers an in-depth, feature-by-feature comparison of Wishlist Wizard and GP ‑ Wishlist & Upsell Suite. The goal is to help merchants understand each app’s strengths, constraints, and the real-world use cases where each makes sense. After the comparison, the article explains how a unified retention platform can reduce overhead, simplify workflows, and materially improve long-term customer value.

Wishlist Wizard vs. GP ‑ Wishlist & Upsell Suite: At a Glance

Deep Dive Comparison

Product Positioning and Target Merchant

Wishlist Wizard: Simplicity and predictability

Wishlist Wizard positions itself as a straightforward wishlist tool that lets customers bookmark products, sync across devices, and share lists. The product messaging emphasizes convenience and ease of use, which appeals to small merchants who want a lightweight feature without the maintenance overhead of multi-function suites.

Strengths of this positioning:

• Low complexity reduces setup time.
• Predictable monthly cost with clear plan tiers.
• Fits stores that only need wishlist functionality.

Limitations:

• Limited scope: core features focus on saving and sharing products.
• Fewer advanced re-engagement or revenue-driving features (e.g., price-drop alerts, upsells) unless available on higher plan.

GP ‑ Wishlist & Upsell Suite: Feature breadth for conversion

GP ‑ Wishlist & Upsell Suite is positioned as an expanded retention and conversion tool. It starts with a wishlist but includes modules for reminders, back-in-stock and price-drop notifications, upsell offers on product and cart pages, product bundles, and volume discounts. That makes it a hybrid retention/merchandising tool targeted at stores that want wishlist data to feed email remarketing and on-site AOV tactics.

Strengths:

• Multi-function: combines wishlist with upsell and remarketing features.
• Free plan availability reduces barrier-to-entry for testing.
• Analytics and exportability enable data-driven campaigns.

Limitations:

• More features can mean more setup and potential UI complexity.
• If a store only needs a wishlist, many features may go unused.

Features: What Each App Actually Does

Wishlist Wizard — Feature Snapshot

• Persistent wishlists for logged-in users.
• Cross-device syncing (Android, iPhone).
• Social sharing & email sharing options.
• Basic styling/customization options (assumed based on descriptions).
• Pricing: Standard Plan ($15/mo) includes unlimited products/customers but no back-in-stock alerts; Pro Plan ($20/mo) adds back-in-stock functionality.

Practical trade-offs:

• The app focuses tightly on saving and sharing. For merchants who prioritize simplicity and a small monthly fee, that can be sufficient.
• Back-in-stock alerts are included only in the Pro plan, which is an important consideration for stores with inventory-driven demand.

GP ‑ Wishlist & Upsell Suite — Feature Snapshot

• Guest wishlist support (no forced login).
• Customizable wishlist styling.
• Back-in-stock alerts and automated reminder emails.
• Price-drop alerts.
• Upsell offers on product and cart pages to increase average order value.
• Product bundles with discounts and tracking.
• Tiered volume discounts.
• Smart product recommendations and exportable wishlist data.
• Analytics on clicks, orders, and revenue.

Practical trade-offs:

• GP aims to turn wishlist signals into revenue with both email and on-site interventions.
• The free plan already includes many revenue-focused features, which is attractive for merchants testing wishlist-driven sales lifts.
• More advanced features require configuration for best results (e.g., setting up bundle SKUs or volume discount rules).

Pricing & Value

When evaluating price, the question is not just what the app costs but what incremental revenue or retention it can deliver relative to that cost.

Wishlist Wizard pricing

• Standard Plan: $15/month
  • Unlimited products/customers
  • No back-in-stock alerts
• Pro Plan: $20/month
  • Unlimited products/customers
  • Back-in-stock alerts included

Value proposition:

• Low, fixed monthly cost; easy to project TCO.
• Best value if the store needs only wishlist functionality and perhaps back-in-stock notifications at the $20 price point.
• No free tier listed, which means merchants must commit to monthly spend to use core features.

Limitations to consider:

• If the merchant later needs upsells or bundle features, a second app will likely be required, raising overall cost.

GP ‑ Wishlist & Upsell Suite pricing

• Free plan available with a surprising breadth of functionality: guest wishlists, back-in-stock alerts, automated reminder emails, upsell offers, tiered volume discounts, bundles, and more.
• Additional paid tiers are not detailed in the provided data, but a free plan that already includes upsell and analytics features provides strong initial value.

Value proposition:

• Free entry point is excellent for testing wishlist-driven revenue and re-engagement tactics.
• The combination of reminders, price-drop alerts, and upsells can deliver direct revenue lifts that exceed the cost of a dedicated wishlist app plus a separate upsell/bundling app.

Limitations to consider:

• Free plans often have usage limits or branding; merchants should check limits and support availability.
• If higher tiers exist, costs may rise as stores scale or require prioritized support and higher message volume.

Which offers better value?

• For merchants focused only on storing customer wishlist items, Wishlist Wizard’s $15–$20 plans offer clarity and low cost.
• For merchants who want to convert wishlist interest into revenue (reminders, back-in-stock, upsells, bundles), GP’s free plan provides more immediate value and experimentation capacity, likely delivering a higher ROI at zero upfront cost.

Integrations & Ecosystem Fit

Integration capability determines how easily wishlist data turns into actionable marketing and merchandising outcomes.

Wishlist Wizard integrations

• Public data provided lists categories and wishlist functionality. Specific third-party integrations are not detailed in the provided data.
• Merchants should verify whether Wishlist Wizard supports email platforms, exportable wishlist CSVs, and checkout extensions if those are required.

Implication:

• Limited integration details increase implementation risk for stores that rely on systems like Klaviyo, Recharge, or custom flows.

GP ‑ Wishlist & Upsell Suite integrations

• Works with Checkout (explicitly noted), which is important for checkout-level offers and cart upsells.
• Exportable wishlist data for use in external marketing systems is included.
• Built-in email reminders and back-in-stock alerts reduce reliance on third-party ESPs for initial re-engagement flows.

Implication:

• GP’s native notification and export features help merchants quickly use wishlist signals in campaigns.
• Checkout compatibility and cart-level upsells help increase AOV without complex wiring.

Analytics and Reporting

Data-driven decision-making requires reliable analytics and the ability to export signals to marketing systems.

Wishlist Wizard analytics

• No detailed analytics were provided in the supplied data.
• Merchants considering Wishlist Wizard should confirm what analytics are available: wishlist-add rates, conversion from wishlist to purchase, export formats, and whether any event-level webhooks are supported.

Potential gap:

• Without clear analytics, it’s harder to measure the wishlist’s contribution to revenue or to export wishlist data to an ESP for automated flows.

GP ‑ Wishlist & Upsell Suite analytics

• Includes analytics on clicks, orders, and revenue tied to wishlist activity.
• Exportable wishlist data lets merchants incorporate wishlist signals into email and SMS campaigns.

Practical benefit:

• Built-in analytics and export functionality reduce time-to-insight and improve the ability to attribute uplift in conversions and LTV to wishlist-driven programs.

Customer Experience & On-Site UX

How the wishlist displays and behaves has a direct impact on adoption and conversion.

Wishlist Wizard UX

• Emphasizes cross-device sync and easy list viewing.
• Shareable via email and social, which helps virality for gift-oriented purchases.
• Merchants should evaluate mobile widget behavior, how wishlists appear on product and collection pages, and whether guest wishlist is supported.

Considerations:

• If guest wishlist is not supported, some customers may be less inclined to save items unless they create an account.

GP ‑ Wishlist & Upsell Suite UX

• Guest wishlists reduce friction—shoppers can save items without creating an account.
• Customizable styling helps match theme design.
• On-site upsell offers and bundle displays are integrated with wishlist behavior, creating a more cohesive experience for shoppers who save and return.

Considerations:

• The increased number of interactive elements may require merchant decisions about placement and messaging to avoid overwhelming visitors.

Setup, Onboarding, and Maintenance

Ease of installation and ongoing maintenance affects total cost of ownership and time to impact.

Wishlist Wizard

• Likely simple to install and configure given its narrow feature set.
• Minimal configuration reduces time-to-launch for merchants who want a quick wishlist solution.

Potential limitation:

• If additional features are needed later, adding secondary apps creates rework and possible theme conflicts.

GP ‑ Wishlist & Upsell Suite

• Setup is more involved because the app encompasses reminders, email templates, upsell rules, bundles, and analytics.
• Free tier makes testing low-risk, but merchants must invest time optimizing upsell placement and reminder cadence.

Practical tip:

• Merchants should allocate time for A/B testing messaging and placement to avoid harming conversion with poorly timed reminders or aggressive upsells.

Support, Reviews, and Reputation

User reviews and responsiveness of developer support are meaningful proxies for long-term satisfaction.

Wishlist Wizard

• Number of reviews: 1
• Rating: 5/5
• Interpretation: A perfect rating based on a single review indicates at least one strong user experience but offers limited social proof. Merchants should approach with some caution and ask the developer for customer references or case studies.

GP ‑ Wishlist & Upsell Suite

• Number of reviews: 11
• Rating: 4.8/5
• Interpretation: More reviews and a high rating indicate consistent performance and broader usage. The higher review count provides more social proof for merchants evaluating the app.

Support considerations:

• Merchants should review available support channels (email, live chat, priority support) and response SLAs before committing, especially if using reminder emails or back-in-stock notifications that are customer-facing.

Data, Privacy, and Compliance

Wishlist data often involves customer preferences and potentially emails for reminders. Handling and storing this data correctly is essential.

• Both apps offer back-in-stock and reminder emails; merchants should confirm that email collection, consent handling, and unsubscribe mechanisms meet store policies and regional regulations (e.g., GDPR, CCPA).
• For stores that rely on an ESP for consent management, confirm how each app syncs subscriber status to avoid sending messages to unsubscribed users.

Performance and Theme Compatibility

• Any wishlist or upsell widget needs to be lightweight and theme-compatible to avoid affecting page speeds or layout.
• Merchants should test widgets across devices and use Google PageSpeed or Lighthouse reports before and after install.
• GP’s broader feature set means more scripts and UI elements; merchants should be diligent about deferred loading and prioritizing what renders on initial page load.

Use Cases and Recommendations

Below are merchant profiles and which app is likely to be a better fit for each profile.

• Merchants who want a minimal wishlist without extras:
  • Recommendation: Wishlist Wizard
  • Rationale: Low monthly fee, straightforward feature set, quick install.
• Merchants who want to monetize wishlist behavior with reminders and cart upsells:
  • Recommendation: GP ‑ Wishlist & Upsell Suite
  • Rationale: Built-in reminders, price-drop alerts, bundles, and upsells let merchants convert saved interest into immediate revenue.
• Merchants on a tight margin who want to experiment without upfront spend:
  • Recommendation: GP (free plan)
  • Rationale: Free feature-rich plan reduces friction to test wishlist-driven lift and upsells.
• Merchants who plan to scale retention programs (loyalty, referrals, reviews, VIP tiers) alongside wishlist:
  • Recommendation: Consider an integrated retention platform (see next section).
  • Rationale: Multiple single-purpose apps can create maintenance overhead, duplication of data, and cross-app inconsistencies.

The Alternative: Solving App Fatigue with an All-in-One Platform

Why app fatigue matters

App fatigue is the accumulation of costs, configuration complexity, and cross-app maintenance when a merchant uses many single-purpose apps. Signs of app fatigue include:

• Multiple billing lines each month for apps that partially overlap.
• Integration overhead wiring signals (wishlists, referrals, reviews) between several systems.
• Theme conflicts and script bloat from multiple widgets.
• Fragmented analytics that make it hard to quantify incremental impact on LTV.

This creates both operational drag and strategic risk: when retention features live across different vendors, the merchant loses a single source of truth for customer behavior and has to coordinate feature roadmaps across multiple developers.

Growave’s "More Growth, Less Stack" proposition

Growave is positioned as a retention platform that consolidates common loyalty and retention primitives—Loyalty & Rewards, Referrals, Reviews & UGC, Wishlist, and VIP Tiers—into a single suite. The goal is to reduce tool sprawl while offering deeper integration between features so wishlist signals can immediately inform loyalty points, review requests, and referral incentives.

Key value points:

• Consolidated retention data reduces the need to export wishlist data to run reward campaigns.
• Built-in loyalty programs can reward wishlist actions, which increases engagement and retention.
• Reviews and UGC features integrate with loyalty to incentivize post-purchase behavior that improves conversion.

Merchants interested in consolidating features should review pricing and deployment options on Growave’s pricing page and can also install Growave from the Shopify App Store to trial it directly: consolidate retention features and install from the Shopify App Store.

How Growave maps to the gaps identified earlier

• Wishlist + Re-Engagement:
  • Instead of having wishlist in one app and reminders in another, Growave links wishlist behavior to the same retention engine used for points and VIP rules. That makes it easier to create reward-driven campaigns aimed at wishlist conversions without wiring exports.
• Loyalty and Lifetime Value:
  • Growave includes a full loyalty and rewards module so wishlist signals can be used as reward triggers or to create VIP tiers that access exclusive bundles or discounts. Merchants can evaluate how a unified rewards strategy impacts repeat purchase rates by viewing consolidated metrics on the platform’s dashboards: explore loyalty and rewards that drive repeat purchases.
• Reviews and Social Proof:
  • Built-in review request automation and UGC collection mean merchants can trigger review flows after wishlist-to-purchase conversions. That tight feedback loop helps convert wishlist interest into validated social proof. Merchants can learn how Growave helps to collect and showcase authentic reviews.
• Data and Exportability:
  • Unified customer profiles mean that wishlist activity, referrals, and review behaviors live in a single place. This reduces friction when exporting segmented lists to an ESP or pushing events to Klaviyo or Omnisend.
• Shopify Plus and enterprise readiness:
  • For high-growth merchants looking for enterprise-level support, Growave offers a Plus plan with advanced customizations, checkout extensions, headless APIs, and a dedicated success manager; see examples of solutions for high-growth Plus brands.

Practical comparison points: Growave vs single-purpose apps

• Cost of ownership:
  • Multiple single-purpose apps each charge their own fee. Consolidating into a single platform trades multiple subscriptions for one line item. Merchants should do an apples-to-apples comparison of total monthly cost and potential revenue uplift from combined features.
• Integration overhead:
  • Single app stacks require mapping events between systems. An integrated platform reduces the need for manual exports and complex Zapier workflows.
• Time to value:
  • A single suite often shortens the time needed to coordinate campaigns that span loyalty, wishlist behavior, referrals, and reviews.
• Strategic flexibility:
  • With an integrated platform, merchants can more easily test multi-touch programs—e.g., incentivize wishlist adds with points, follow up with review requests after purchase, and reward referrals that arise from shared wishlists.

Real-world steps to evaluate an integrated platform

• Identify current app costs and the features each provides. Compare monthly fees and estimate the incremental revenue attributable to each feature (e.g., AOV uplift from upsells, repeat purchase rate lift from loyalty).
• Test wishlist-driven flows on an integrated platform and measure conversion from wishlist to purchase, incremental AOV, and uplift in repeat purchase rate.
• Validate integration needs (Klaviyo, Recharge, Gorgias) and confirm platform connectors before migration.
• Review customer stories to understand use cases similar to the merchant’s store: read customer stories from brands scaling retention.

If a merchant wants a guided evaluation, Growave offers a hands-on walkthrough—book a personalized demo. The demo is useful for configuring loyalty rules, wishlist triggers, and multi-channel review automation.

How to test migration with minimal risk

• Start with a free plan or a time-limited trial to migrate wishlist functionality and a single loyalty campaign.
• Run the new flows in parallel for a short window to validate the impact versus the legacy apps.
• Export key metrics: wishlist-to-order conversion, AOV, LTV of customers who engage with wishlist-driven campaigns.
• If results match or exceed expectations, plan a phased shutdown of redundant single-purpose apps to reduce overhead.

For merchants ready to evaluate the platform’s pricing and plans, view detailed options and a 14-day free trial on the Growave pricing page: consolidate retention features. Growave is also available to install directly via the Shopify App Store: install from the Shopify App Store.

Examples of integrated benefits

• A loyalty program that awards points for wishlist adds encourages repeat engagement, and points can be redeemed with personalized bundles promoted via the same platform.
• Back-in-stock alerts triggered by wishlist adds can include loyalty point nudges or references to VIP tier benefits, increasing the chance of conversion upon restock.
• Review requests can be automatically tailored based on a user’s wishlist and loyalty history, improving response rates and quality of reviews.

Merchants that want hands-on guidance can also book a personalized demo to see these flows configured for their catalog and customer journeys.

Final Comparison Summary: Which App Is Best For Whom

For merchants choosing between Wishlist Wizard and GP ‑ Wishlist & Upsell Suite, the decision comes down to scope and growth plans:

• Best for merchants seeking a simple wishlist with low monthly cost and minimal configuration:
  • Wishlist Wizard is a suitable, focused choice. Its $15–$20 plans provide straightforward wishlist functionality, and the Pro plan includes back-in-stock alerts.
• Best for merchants that want wishlist signals to drive immediate revenue via on-site upsells, bundles, and reminder-driven remarketing:
  • GP ‑ Wishlist & Upsell Suite is a stronger fit. The free plan includes many revenue-focused features and built-in analytics to measure conversion and AOV impact.
• Best for merchants who want to minimize app sprawl, centralize retention data, and run integrated loyalty, wishlist, referrals, and reviews programs:
  • A unified platform can offer higher long-term value by reducing maintenance, improving data consistency, and enabling cross-feature campaigns. Merchants can compare plans and start a trial on the Growave pricing page: consolidate retention features.

Start a 14-day free trial to see how a unified retention stack accelerates growth: start a 14-day free trial.

Frequently Asked Questions

Q: How do Wishlist Wizard and GP ‑ Wishlist & Upsell Suite differ in boosting average order value?

• Wishlist Wizard focuses on saved items and sharing; it does not include native upsells or bundles in its core Standard plan. GP includes on-site upsell offers, product bundles, and volume discounts, which are direct levers for raising AOV.

Q: Which app is faster to install and require less configuration?

• Wishlist Wizard is likely faster to install because it focuses on wishlist features only. GP has more modules to configure (email reminders, upsell rules, bundles), so initial setup takes longer but provides more opportunities for revenue gains.

Q: How does an all-in-one platform compare to specialized apps like these?

• An all-in-one platform reduces tool sprawl by combining wishlist, loyalty, reviews, referrals, and VIP tiers into a single product, making it easier to run cross-feature campaigns and reducing data fragmentation. Merchants should weigh the value of consolidation against the flexibility of best-of-breed single-purpose apps.

Q: If a merchant starts with GP and later wants loyalty and reviews, is adding those features easier than switching to a unified platform?

• Adding separate loyalty and reviews apps is common but increases integration and maintenance work. Switching to an integrated platform centralizes data and can make future campaigns and attribution simpler. Merchants should compare the total cost and migration effort to determine the best path.

For merchants ready to evaluate consolidation options, Growave provides detailed plans and a trial to test integrated flows: consolidate retention features. The app can also be installed from the Shopify App Store: install from the Shopify App Store.