WC Wishlist Club vs. Wishlist Pro ‑ Pasilobus: An In-Depth Comparison

Introduction

Choosing the right wishlist app is a common decision point for Shopify merchants trying to increase conversions, reduce cart abandonment, and better understand customer intent. Single-purpose wishlist tools promise straightforward wins, but the subtle differences in features, integrations, pricing, and scalability determine which stores actually benefit.

Short answer: WC Wishlist Club is a strong pick for merchants who want an affordable, focused wishlist tool with robust alerts and email reminders. Wishlist Pro ‑ Pasilobus suits stores that need B2B-friendly capabilities like CSV imports, order forms, and flexible list management. For merchants looking to avoid tool sprawl and gain loyalty, referral, and reviews functionality alongside wishlists, an integrated platform such as Growave provides higher long-term value.

This post compares WC Wishlist Club and Wishlist Pro ‑ Pasilobus feature by feature, highlights real-world trade-offs, and explains which merchants will likely prefer each app. After the head-to-head analysis, the article explores the alternative of consolidating retention tools into a single platform to cut maintenance overhead and improve lifetime value.

WC Wishlist Club vs. Wishlist Pro ‑ Pasilobus: At a Glance

Deep Dive Comparison

Feature Set and User Experience

Wishlist Creation and Management

WC Wishlist Club

• Supports guest wishlists, multiple lists per user, and sharing.
• Wishlist button visibility on Home, Collection, and Product pages.
• Unlimited wishlist items on all paid plans.
• Focused on a consumer-style wishlist experience, making it easy for shoppers to save favorites across sessions.

Wishlist Pro ‑ Pasilobus

• Enables unlimited list items and, depending on plan, unlimited lists per customer.
• Strong list management features geared to both shoppers and business buyers (e.g., registries, distributor lists).
• Includes "Save for later" directly in the cart experience, which bridges wishlist behavior and checkout.

Assessment

• For straightforward B2C wishlist needs (save items, share with friends, receive alerts), WC Wishlist Club provides a compact, polished experience.
• For business buyers who need multiple lists, order-forms, or CSV-based workflows, Wishlist Pro adds features that better align with wholesale and distributor ordering flows.

Alerts, Notifications, and Email Automation

WC Wishlist Club

• Price Drop, Re-stock, and Back in Stock alerts are core features.
• Automated email reminders for wishlist items to encourage conversion.
• Email customization options are available on paid plans, and integrations with Klaviyo/Mailchimp (Enterprise) improve targeting.

Wishlist Pro ‑ Pasilobus

• Focuses less on automated price-drop emailing and more on list workflows and reordering. Built-in sharing is present, but automated price-alert emails are not emphasized in the base description.

Assessment

• If re-engagement via price and stock alerts is a priority, WC Wishlist Club has the stronger built-in toolkit.
• If automated alerts are secondary and the priority is easy reordering and list-based procurement, Wishlist Pro is more relevant.

B2B Support and Order Flows

WC Wishlist Club

• Primarily designed for B2C wishlists; higher tiers add headless integration and custom features, but core product centers on shopper engagement.

Wishlist Pro ‑ Pasilobus

• Offers B2B order forms, spreadsheet imports for one-click orders, and reporting on the Plus plan.
• These capabilities make it suitable for hybrid stores selling both to consumers and trade buyers.

Assessment

• Wishlist Pro clearly targets merchants with B2B needs. It reduces friction for large orders and distributors, which WC Wishlist Club does not emphasize.

Save For Later / Cart Interactions

WC Wishlist Club

• Displays wishlist icons throughout the store for a friction-free save experience and includes wishlist reminder features that work alongside the cart.

Wishlist Pro ‑ Pasilobus

• Explicitly includes "Save for later" in the shopping cart, enabling customers to move items between cart and lists effortlessly. Useful for both conversion optimization and backend order management.

Assessment

• Wishlist Pro has a slight edge on cart-list interactivity, especially for stores that rely on cart-based conversions and B2B purchasing patterns.

Analytics and Reporting

WC Wishlist Club

• Provides insightful analytics on product and wishlist performance, helping merchants identify high-intent items and measure wishlist-driven conversions.

Wishlist Pro ‑ Pasilobus

• Reporting is included at the higher-tier Plus plan, focused on list usage and order form performance.

Assessment

• Both apps cover analytics, but WC Wishlist Club exposes wishlist-specific engagement metrics earlier in its pricing structure. Wishlist Pro’s reporting becomes valuable for merchants that need deeper B2B reporting and reordering insights.

Pricing and Value

WC Wishlist Club Pricing Breakdown

• Basic — $4.99 / month: Unlimited wishlists, Back in Stock/Price Drop/Restock alerts, Wishlist Reminder, Import/Export, Guest/share/Multi-Wishlist, Customize Emails.
• Pro — $9.99 / month: Same listed features (the app lists identical features across multiple mid tiers).
• Advance — $14.99 / month: Same features again (tiering appears to be feature-stable across these levels).
• Enterprise — $24.99 / month: Adds headless integration, Back in Stock import/export, Klaviyo/Mailchimp integration, custom design, and custom feature builds.

Assessment

• WC Wishlist Club presents a low monthly entry point. The pricing structure suggests a budget-friendly choice for stores that want alerts and reminders without paying for extra modules early.
• The Enterprise tier adds integrations and developer-level flexibility without a steep jump.

Wishlist Pro ‑ Pasilobus Pricing Breakdown

• Free — $0: Unlimited list items, single list per customer, sharing.
• Advanced — $14.99 / month: Unlimited lists, quick add to cart from lists, translations, sharing.
• Plus — $49.99 / month: All Advanced features plus B2B order forms, customer spreadsheet import, and reports.

Assessment

• Wishlist Pro’s free tier is attractive for stores testing lists. The Advanced plan unlocks multi-list management and cart integration, while Plus is comparatively expensive but targets merchants who need order forms and CSV workflows.
• For merchants requiring B2B order forms, the Plus tier could provide strong ROI despite the higher price.

Value Considerations

• For low-cost wishlist functionality and alert-driven recovery, WC Wishlist Club offers better value for money at entry levels.
• For B2B workflows and CSV import-based reorders, Wishlist Pro provides specialized features that justify higher tiers for merchants with those needs.
• Merchants should evaluate expected volume of B2B orders, how critical price/stock alerts are to conversion, and whether adding another specialized app increases long-term maintenance overhead.

Integrations & Ecosystem Fit

Built-In Integrations

WC Wishlist Club

• Noted integrations: Customer accounts, Klaviyo (email/SMS), Mailchimp.
• Enterprise plan explicitly lists Klaviyo/Mailchimp integration and headless support.

Wishlist Pro ‑ Pasilobus

• Integrates with Checkout, Customer Accounts, and Shopify Flow.
• Emphasizes smooth theme integration and quick setup (less than 5 minutes).

Assessment

• WC Wishlist Club’s Klaviyo and Mailchimp integrations are useful for sophisticated email automation and segmentation based on wishlist behavior.
• Wishlist Pro’s Shopify Flow and checkout hooks are useful for automation and streamlined order processing workflows.

Theme and Checkout Compatibility

WC Wishlist Club

• Exposes wishlist buttons across Home/Collection/Product pages; Enterprise supports headless implementations.

Wishlist Pro ‑ Pasilobus

• Promises seamless theme integration and quick implementation. Supports checkout-level interactions on appropriate plans.

Assessment

• Both apps appear conscious of theme compatibility, but merchants running headless or advanced front-ends should verify WC Wishlist Club’s Enterprise offerings vs. Wishlist Pro’s checkout hooks. For stores using Shopify Plus and heavy checkout customization, confirm technical capability and support access with each developer.

Customization & Developer Tools

WC Wishlist Club

• Offers custom design and custom feature builds on the Enterprise plan. Headless integration is available at the top tier.

Wishlist Pro ‑ Pasilobus

• Allows CSV imports and order forms that can be adapted for B2B. Advanced translations are available on paid plans.

Assessment

• WC Wishlist Club offers development-friendly options at higher price points, which matter for merchants with design standards or headless architectures.
• Wishlist Pro’s focus on import/export and order form flexibility makes it developer-friendly from a data/workflow perspective rather than purely UI/UX customization.

Support & Documentation

WC Wishlist Club

• Frequently referenced in user reviews with a high rating (4.9 from 142 reviews) suggesting reliable support for many merchants. Enterprise plan hints at custom support and potentially faster SLA.

Wishlist Pro ‑ Pasilobus

• Has a perfect rating (5.0) but only a single public review, limiting insights into typical support experience at scale.

Assessment

• User review volume favors WC Wishlist Club as the more battle-tested app among merchants. A high number of reviews with consistent ratings indicates steady developer responsiveness and stability across stores.
• Wishlist Pro’s single review is a promising data point but insufficient to draw firm conclusions about long-term support quality.

Performance & Scalability

WC Wishlist Club

• Designed for consumer wishlist volume and includes features intended to scale (unlimited wishlists and import/export). Enterprise tier supports headless and custom builds to handle complex storefronts.

Wishlist Pro ‑ Pasilobus

• Built to handle both simple free-tier use and complex B2B flows with spreadsheet imports and order forms. Plus tier targets merchants with heavier operational needs.

Assessment

• Both apps can scale if the merchant selects appropriate plans, but WC Wishlist Club’s review count and enterprise options suggest more widely proven performance across varied store sizes.

Security, Data Portability, and Export

WC Wishlist Club

• Import/export tools are mentioned in every paid plan; Enterprise supports back-in-stock import/export, which helps with bulk updates and data portability.

Wishlist Pro ‑ Pasilobus

• Spreadsheet import & export is a core capability—critical for B2B order flows and distributors.

Assessment

• Wishlist Pro’s emphasis on CSV workflows is stronger for merchants who must frequently move lists between systems or process large bulk orders.
• WC Wishlist Club supports export capabilities but markets them more as wishlist management tools than wholesale workflow enablers.

Use Cases: Which App Fits Which Merchant?

WC Wishlist Club Is Best For:

• B2C brands that prioritize price-drop and back-in-stock alerts to re-engage shoppers.
• Stores focused on boosting average order value through wishlist reminders and targeted emails.
• Merchants who need a low monthly cost and reliable wishlist analytics.
• Stores integrating wishlist signals into Klaviyo or Mailchimp flows to automate personalized campaigns.

Wishlist Pro ‑ Pasilobus Is Best For:

• Hybrid B2B/B2C stores that need order forms, CSV imports, and one-click reordering.
• Merchants serving distributors or wholesalers who require list-based procurement workflows.
• Stores that want built-in save-for-later functionality in the cart and robust list management for repeat ordering.

Pros & Cons Summary

WC Wishlist Club — Pros

• Strong reviews volume (142) and a high rating (4.9).
• Low-cost entry plan with alerts and email reminders.
• Klaviyo/Mailchimp integrations at higher tiers.
• Enterprise features for headless and custom work.

WC Wishlist Club — Cons

• Advanced customization and integrations require higher-tier plans.
• Primarily focused on B2C wishlist behavior rather than enterprise order workflows.

Wishlist Pro ‑ Pasilobus — Pros

• B2B-focused features like CSV import and order forms on higher tiers.
• Free tier for testing basic list functionality.
• Save-for-later and quick add-to-cart strengthen cart-to-order flows.

Wishlist Pro ‑ Pasilobus — Cons

• Only one public review, making community validation limited.
• Price for the Plus tier can be high for smaller merchants unless B2B features are essential.

The Alternative: Solving App Fatigue with an All-in-One Platform

The Problem: App Fatigue and Tool Sprawl

Many merchants solve a single problem by installing a single-purpose app. Over time, those small solutions add up into a fragmented stack that creates operational overhead, inconsistent UX, slower page loads, and duplicated costs. This "app fatigue" often shows up as:

• Multiple billing lines for features that could be consolidated.
• Divergent design patterns across the storefront and email templates.
• Fragmented customer data, making it harder to build unified segments and measure lifetime value.
• Higher long-term maintenance costs and more points of failure during theme upgrades or platform changes.

When a wishlist app like WC Wishlist Club or Wishlist Pro is added alongside separate loyalty, reviews, and referral apps, merchants frequently trade short-term gains for long-term complexity.

More Growth, Less Stack: Growave’s Value Proposition

Consolidating wishlists into a broader retention platform reduces complexity. Growave follows the philosophy "More Growth, Less Stack" by combining wishlists with loyalty, referrals, reviews, and VIP tiers into a single suite. That approach aims to improve retention outcomes by keeping data and user touchpoints in one place, and by enabling cross-feature campaigns that single-purpose apps cannot provide.

Key reasons merchants consider consolidation:

• Unified customer profiles that link wishlist behavior to loyalty points, referrals, and review activity.
• Streamlined integrations with email platforms and checkout systems, reducing setup time.
• Centralized analytics to measure how wishlists contribute to repeat purchases and lifetime value.

Merchants can compare plans and pricing to determine whether consolidating multiple single-purpose subscriptions into one platform provides better value and simpler operations. See how this translates into the merchant experience by exploring Growave’s plan options and pricing.

Compare plans and pricing

How an Integrated Platform Replaces Common Wishlist Workflows

Growave bundles features that directly address the most common wishlist use cases:

• Wishlist and Save For Later: Basic wishlist behavior, sharing, and save-for-later cart interactions live within the same platform that manages loyalty.
• Alerts & Engagement: Instead of separate apps for back-in-stock and price notifications, consolidated automation can reward customers when they act (for example, give loyalty points or incentives when they purchase a wishlist item).
• Loyalty and Rewards that Drive Repeat Purchases: When wishlist actions are connected with loyalty programs, merchants can incentivize desired behaviors (e.g., award points for shares or wishlist additions). Learn more about integrating loyalty and rewards that drive repeat purchases. loyalty and rewards that drive repeat purchases
• Reviews & UGC: Connecting reviews to wishlisted products makes it easier to prompt reviews for high-intent items and showcase user-generated content near wishlist interactions. This helps social proof convert wishlists into orders. Discover ways to collect and showcase authentic reviews. collect and showcase authentic reviews
• Referrals & VIP Tiers: When wishlist entrants convert, the platform can trigger referral campaigns or upgrade customers into VIP tiers—creating a continuous retention loop instead of isolated conversions.

Integration & Workflow Advantages

• Fewer third-party integrations to maintain: a unified platform reduces the number of separate API connections that must be managed.
• Single source of truth: wishlist, loyalty, referral, and review data live in one system, simplifying segmentation and lifecycle campaigns.
• Consistent UX: a single vendor enforces style and behavior patterns across features, reducing cognitive friction for customers.

Merchants who want to see how these workflows align with their store and tech stack can book a personalized demo to evaluate fit and migration complexity. book a personalized demo

How Growave Aligns With Specific Merchant Needs

For merchants considering WC Wishlist Club or Wishlist Pro, here’s how Growave maps to the same use cases while adding retention capabilities:

• If the main priority is price-drop and back-in-stock alerts:
  • WC Wishlist Club has strong built-in tools. Growave can replicate alerting behavior while also enabling reward-based incentives tied to the alerts and follow-up campaigns.
  • For merchants who want to use wishlist behavior as a loyalty signal, use loyalty and rewards that drive repeat purchases to award or nudge customers toward conversion. loyalty and rewards that drive repeat purchases
• If the store needs B2B order forms and CSV imports:
  • Wishlist Pro’s B2B capabilities are valuable. Growave’s focus is retention-first but supports enterprise-level customizations and is built to support Shopify Plus merchants; the platform may integrate with existing B2B order workflows or reduce the need for separate apps by enabling loyalty-driven reorders. Explore solutions for high-growth Plus brands to evaluate fit. solutions for high-growth Plus brands
• If the merchant is concerned about social proof and review capture:
  • Wishlist Pro and WC Wishlist Club focus primarily on wishlist behavior, whereas Growave includes reviews & UGC features that enable automatic review collection, moderation, and display. This means wishlists can be tied to review prompts to increase conversions on wishlisted items. collect and showcase authentic reviews

Cost vs. Value: When Consolidation Makes Sense

Consolidation becomes a better value proposition when:

• The combined monthly cost of all specialized apps approaches or exceeds a single integrated platform.
• Merchants need cross-feature campaigns that require unified customer data (for example, awarding points for wishlist actions and turning points into referral incentives).
• Maintenance time and support demands from multiple vendors begin to outweigh the marginal benefit of each specialized app.

Merchants should compare plans and pricing to assess whether consolidating will reduce recurring subscriptions and provide better tracking of LTV and retention metrics. Compare plans and pricing

Migration Considerations

Moving from discrete wishlist apps to an integrated platform requires planning:

• Data export: Confirm the wishlist app can export lists and user data in CSV or compatible formats. Both WC Wishlist Club and Wishlist Pro mention import/export functions; use those to migrate customer wishlists.
• Email and automation mapping: Recreate alert flows (price, restock) within the new platform, ensuring Klaviyo or Mailchimp integrations remain functional, or move email sends into the integrated platform.
• UX parity: Recreate wishlist buttons and UI patterns to ensure customers experience minimal disruption.
• Testing: Run A/B tests or staged rollouts to measure impact before full migration.

Merchants that want tailored advice for migration and detailed demos can start by reviewing Growave on the Shopify App Store or by exploring plan options to judge fit. find Growave on the Shopify App Store
Compare plans and pricing

Practical Recommendations by Merchant Type

Small B2C Brands on a Budget

• Recommended: WC Wishlist Club Basic ($4.99/mo) for alerts and simple wishlist functionality.
• Reason: Low cost, built-in price and stock alerts, and email reminders deliver value without a large monthly commitment.
• Caveat: If multiple retention needs arise (loyalty, referrals, reviews), compare cumulative costs of specialized apps vs. a consolidated plan.

Growing DTC Brands with Automation and Email Marketing

• Recommended: WC Wishlist Club Pro or Advance if the core need is alerts and Klaviyo/Mailchimp integration; otherwise consider Growave if loyalty and reviews will be used to drive retention.
• Reason: WC Wishlist Club ties wishlist behavior into email workflows; integrated platforms let merchants convert wishlist activity into loyalty point triggers and review campaigns.
• Action: Map wishlist-driven segments into email automations; consider consolidating when loyalty campaigns become frequent.

B2B or Hybrid B2B/B2C Merchants

• Recommended: Wishlist Pro ‑ Pasilobus Plus if the primary need is spreadsheet import, B2B order forms, and one-click reorder from lists.
• Reason: CSV imports and order forms reduce procurement friction for distributors and wholesale buyers.
• Caveat: If retention and lifetime value are strategic priorities, evaluate whether an integrated platform with custom workflows and enterprise support is better long-term. Explore solutions for high-growth Plus brands and integrations for enterprise needs. solutions for high-growth Plus brands

Enterprise & Shopify Plus Merchants

• Recommended: Evaluate Enterprise-level offerings from WC Wishlist Club, Wishlist Pro custom builds for order forms, and Growave’s Plus plan to compare integration depth and support.
• Reason: Enterprise stores need headless support, API/SDKs, and dedicated migration paths. Growave’s Plus plan and professional services may deliver the deepest suite of retention tools and dedicated onboarding.
• Action: Book a personalized demo to assess technical compatibility and migration path for loyalty and wishlist consolidation. book a personalized demo

Integration Examples: How Wishlists Feed Growth Programs

• Loyalty campaigns: Award points for wishlist additions or for purchasing wishlisted items. When wishlist behavior is tracked jointly with loyalty, merchants can target high-intent customers with special offers.
• Referral activation: Encourage users who share wishlists to earn referral rewards when recipients convert. Combining sharing with referral incentives can increase word-of-mouth growth.
• Review prompts: Trigger review requests for purchases that originated from a wishlist, increasing the likelihood of helpful reviews on desirable products.
• Replenishment campaigns: Use back-in-stock signals plus loyalty incentives to bring customers back at the optimal time.

These cross-functional workflows are simpler to set up and measure if wishlist data already resides within the retention platform. Growave’s integrated suite supports these combined campaigns, while single-purpose apps require cross-tool orchestration.

Final Assessment: Which App to Choose?

No single choice fits all merchants. The decision should be guided by immediate needs, long-term retention strategy, and willingness to manage multiple apps.

• Choose WC Wishlist Club when:
  • The main objective is affordable wishlist functionality with strong price-drop/back-in-stock alerts.
  • The merchant relies on email marketing (Klaviyo/Mailchimp) and wants wishlist signals to feed automations.
  • Keeping the app stack lean is less critical than getting best-in-class alerting at a low entry price.
• Choose Wishlist Pro ‑ Pasilobus when:
  • The store has meaningful B2B order volume and needs CSV imports, order forms, and registry-style lists.
  • Save-for-later functionality tied to cart workflows is a priority.
  • The merchant prefers a free entry tier to validate list behavior prior to committing.
• Consider Growave when:
  • The merchant wants to reduce the number of apps, consolidate billing, and build consistent retention programs across loyalty, referrals, reviews, and wishlist.
  • The goal is to increase customer lifetime value by orchestrating cross-feature campaigns and capturing unified merchant insights.
  • For merchants who want to evaluate consolidation, compare plans and pricing to determine whether shifting multiple subscriptions into one platform improves value and simplifies operations. Compare plans and pricing

Conclusion

For merchants choosing between WC Wishlist Club and Wishlist Pro ‑ Pasilobus, the decision comes down to whether the priority is alert-driven B2C wishlist engagement or B2B-friendly list/order workflows. WC Wishlist Club excels at affordable alerts, reminders, and Klaviyo/Mailchimp-friendly automation; Wishlist Pro ‑ Pasilobus shines where spreadsheet imports, order forms, and multi-list procurement are required.

If reducing tool sprawl and improving retention across loyalty, reviews, and referrals matters as much as wishlist behavior, an integrated platform can deliver more growth with less stack. Consolidation reduces overhead, improves data quality, and enables cross-feature campaigns that single-purpose apps cannot match. Merchants who want to overcome the limits of single-purpose apps can start a 14-day free trial to evaluate consolidation benefits and see how wishlist behavior can be tied directly to long-term retention programs. Compare plans and pricing

Find Growave on the Shopify App Store to review install options and merchant feedback: find Growave on the Shopify App Store

Frequently Asked Questions

• How do WC Wishlist Club and Wishlist Pro ‑ Pasilobus differ in pricing and value?
  • WC Wishlist Club offers low-cost tiers ($4.99–$24.99/month) that prioritize alerts and email reminders. Wishlist Pro provides a free tier and increments up to $49.99/month for B2B order forms and CSV imports. WC Wishlist Club offers better value for money when alert-driven consumer re-engagement is the priority; Wishlist Pro is better value for businesses that need order-based workflows.
• Which app is better for integrating wishlist behavior with email platforms like Klaviyo?
  • WC Wishlist Club explicitly lists Klaviyo/Mailchimp integrations (Enterprise). If email-based automation and segmentation from wishlist activity are core to growth, WC Wishlist Club is easier to connect. If wishlist signals must feed more complex B2B workflows and reporting, Wishlist Pro’s architecture can be adapted, but additional customization may be required.
• Can a merchant migrate wishlists from WC Wishlist Club or Wishlist Pro to an integrated platform?
  • Yes. Both apps mention import/export or CSV features that support data portability. Migrating involves exporting lists, mapping fields into the new platform, recreating alert automations, and testing UI parity. Merchants considering consolidation should prepare an export, plan email automation mapping, and run staged tests during migration.
• How does an all-in-one platform compare to specialized wishlist apps?
  • An all-in-one platform reduces the number of vendors, centralizes customer data, and enables cross-feature campaigns (for example, awarding loyalty points for wishlist behavior or automatically requesting reviews for wishlisted items that convert). While specialized apps can be best-in-class at a single function, they can increase long-term costs and integration complexity. Merchants should compare plans and pricing to determine which approach—best-of-breed or consolidated stack—delivers better retention outcomes for their business. Compare plans and pricing