WC Wishlist Club vs. Swym Wishlist Plus: An In-Depth Comparison

Introduction

Choosing the right wishlist app is a frequent, practical decision for merchants who want to reduce cart abandonment, increase average order value, and build repeat customers. With dozens of wishlist options on the Shopify App Store, merchants need a clear, evidence-based comparison to pick the solution that matches their technical capacity, budget, and growth goals.

Short answer: WC Wishlist Club is an excellent choice for merchants who want a focused, low-cost wishlist solution with solid core features (guest wishlists, price-drop/restock alerts, customizable emails). Swym Wishlist Plus is better suited for brands that need enterprise-grade integrations, robust reporting, and advanced customization for multi-touchpoint user experiences. For stores that want to reduce tool sprawl and get more retention features from one platform, Growave presents a higher-value alternative that consolidates wishlist functionality with loyalty, referrals, reviews, and VIP tiers.

This article provides a feature-by-feature comparison of WC Wishlist Club and Swym Wishlist Plus, assessing features, pricing, integrations, customization, reporting, and support. The goal is to help merchants decide which app fits their use case — and to show how an integrated platform can remove friction and improve lifetime value.

WC Wishlist Club vs. Swym Wishlist Plus: At a Glance

Deep Dive Comparison

Overview: Positioning and Product Focus

WC Wishlist Club (WebContrive)

WC Wishlist Club positions itself as a dedicated wishlist app that emphasizes simple implementation, guest wishlists, multiple wishlists per user, and share options. Its messaging highlights price-drop and restock alerts, automated email reminders, and live wishlist analytics aimed at converting saved interest into purchases. With plans starting at $4.99/month, the app targets merchants who want a focused wishlist solution without extra retention layers.

Swym Wishlist Plus (Swym Corporation)

Swym Wishlist Plus frames itself as a more expansive wishlist platform that integrates across channels and supports developer-grade customizations. It emphasizes fast setup, extensive integrations (email, SMS, POS, page builders), customer accounts extensions, and APIs for bespoke behavior. Action-based pricing tiers (from a free plan to enterprise-focused Pro and Premium plans) make Swym attractive to merchants who plan to scale wishlisting into broader marketing flows.

Feature Comparison

Wishlist Core Capabilities

• WC Wishlist Club
  • Guest wishlists and multiple wishlists per user.
  • Display wishlist icon on home, collection, and product pages.
  • Shareable wishlists via links or social sharing.
  • Unlimited wishlists across paid plans.
  • Live tracking of wishlists for product-level insights.
• Swym Wishlist Plus
  • Anonymous/guest wishlists plus named wishlists for logged-in users.
  • Support for multiple wishlists and organizing items into collections.
  • Share via social, SMS, email, or link.
  • Customer Accounts extension to surface wishlists alongside recent views and offers.

Both apps support the core expectation: let shoppers save items for later and re-engage when the timing is right. Swym places more emphasis on the cross-channel behavioral tracking that helps feed marketing automation, while WC Wishlist Club focuses on straightforward wishlist use and conversion nudges.

Alerts and Automated Messaging

• WC Wishlist Club
  • Price drop, back-in-stock, and restock alerts.
  • Automated email reminders for wishlist items to encourage purchase.
  • Email templates that can be customized on paid plans.
• Swym Wishlist Plus
  • Low-stock, price-drop, and restock alerts.
  • Integrates with email and SMS providers for automated notifications.
  • Designed to feed automated flows in tools like Klaviyo and Omnisend.

Practically, both apps provide the alerting mechanics merchants expect. The difference comes down to orchestration: Swym is built to push wishlist events into broader marketing automation, while WC Wishlist Club offers built-in email reminders as an out-of-the-box nudge.

Customization and Theming

• WC Wishlist Club
  • Theme-consistent wishlist icons and placement (home, collection, product).
  • Customizable emails and some UI options across plans.
  • Enterprise plan includes custom design or custom feature builds.
• Swym Wishlist Plus
  • Code-free setup and easy customization for most themes.
  • REST and JavaScript APIs on higher tiers for deep customization.
  • Developer-focused options to match UI with brand experience.

For merchants who need pixel-perfect integration and custom flows across platforms, Swym’s APIs provide more control. For merchants who want visually consistent but straightforward positioning, WC Wishlist Club handles common scenarios without a heavy engineering lift.

Analytics and Reporting

• WC Wishlist Club
  • Live updates tracking wishlisted products and user lists.
  • Basic analytics to help prioritize product restocks and promotions.
  • Reports sufficient for merchants that just need product-level wishlist counts and alerts.
• Swym Wishlist Plus
  • Detailed reports on shopper behavior, wishlist growth, and conversion rates.
  • Data designed to integrate with customer analytics platforms and marketing automation.
  • Customer Accounts extension surfaces browsing and wishlist activity for personalization.

Swym has the edge for merchants that treat wishlists as a behavioral data source across channels. WC Wishlist Club provides the metrics most merchants need to operate wishlist-based promos and restock strategies without extra data plumbing.

Developer & API Access

• WC Wishlist Club
  • Enterprise plan includes headless integration options and custom feature builds.
  • Primarily a plug-and-play app; API access is limited to higher tiers.
• Swym Wishlist Plus
  • REST and JavaScript APIs available on Pro/Premium plans.
  • Built for merchants who want to extend wishlist functionality into custom storefronts or backend systems.
  • Integrates with Shopify Flow and third-party platforms for programmatic workflows.

Swym is better suited for technical teams that want an extensible wishlist platform. WC Wishlist Club is more plug-and-play, with enterprise options for custom builds.

Mobile & POS Support

• WC Wishlist Club
  • Designed for storefronts and web experiences; integrations include mobile-friendly sharing.
  • Integration specifics with POS or native mobile apps are limited versus Swym.
• Swym Wishlist Plus
  • Explicit support in integrations list for Shopify POS, Tapcart, and other mobile platforms.
  • Action-driven architecture allows wishlist events to be used in mobile push or POS-based experiences.

For omnichannel merchants using POS or native mobile apps, Swym offers broader out-of-the-box options.

Pricing & Value

Cost is a decisive factor for many merchants. Both apps adopt different pricing philosophies: WC Wishlist Club uses simple monthly tiers with flat pricing; Swym uses an action-based model with a free tier that scales by wishlist actions per month.

WC Wishlist Club Pricing Summary

• Basic — $4.99 / month: Unlimited wishlists, alerts, reminders, import/export, guest/share/multi-wishlist, customizable emails.
• Pro — $9.99 / month: Same core features, likely higher support or configuration.
• Advance — $14.99 / month: Incremental upgrades.
• Enterprise — $24.99 / month: Headless integration, Klaviyo/Mailchimp integration, Back-in-stock import/export, custom design, custom feature builds.

Value considerations:

• Very low entry price gives excellent value for merchants who need only wishlist functionality.
• Unlimited wishlist actions are attractive for high-traffic stores that still want a low monthly cost.
• Enterprise options remain affordable relative to typical SaaS custom development.

Swym Wishlist Plus Pricing Summary

• Free — $0: 500 lifetime wishlist actions, basic reports, share options, code-free setup.
• Starter — $19.99 / month: 1,000 wishlist actions/month, essential integrations, automated reminders, multi-language.
• Pro — $59.99 / month: 10,000 actions/month, retargeting on FB & Instagram, Shopify Flows, support for Shopify Plus.
• Premium — $99.99 / month: 25,000 actions/month, API access, Shopify Plus support.

Value considerations:

• Action-based pricing can be cost-efficient for smaller stores (free/Starter) but becomes more expensive as wishlist engagement scales.
• For merchants who want deep technical integrations and APIs, Pro and Premium provide enterprise capabilities that justify higher cost.
• The free plan is useful for testing but has a low lifetime action limit (500 actions) that can be reached quickly.

Practical Pricing Comparison

• For stores prioritizing low monthly cost and straightforward wishlist features, WC Wishlist Club provides better value for money at the entry level and across its flat-rate plans.
• For brands expecting to use wishlist events heavily in marketing automation, or those needing developer APIs and POS/mobile integration, Swym’s higher-tier plans can offer better ROI despite higher prices.

Integrations & Ecosystem

Integrations affect how wishlists feed customer journeys, whether through email, SMS, social ads, or on-site personalization.

• WC Wishlist Club Integrations
  • Klaviyo, Mailchimp explicitly mentioned.
  • Works with Customer accounts and core email/SMS tools.
  • Enterprise plan offers headless and custom integrations.
• Swym Wishlist Plus Integrations
  • Extensive list including Shopify POS, Checkout, Customer Accounts, Shopify Flow, Klaviyo, Yotpo, Mailchimp, Postscript, Attentive, Tapcart, PageFly, and more.
  • Integrates with retargeting and marketing platforms (Facebook/Instagram retargeting via Pro tier).
  • Developer APIs for custom integrations with CRM or CDP systems.

If the goal is to feed wishlist signals into sophisticated flows — personalised emails, SMS, ad retargeting, or tying wishlist activity to loyalty programs — Swym’s broader integration list is a strong advantage. WC Wishlist Club will suffice for merchants whose primary integrations are email providers like Klaviyo and Mailchimp.

Onboarding, Ease of Use & Time to Value

• WC Wishlist Club
  • Simple setup and evident UI options for placing wishlist buttons across the store.
  • Low-friction for small merchants and stores without engineering resources.
  • Built-in email reminders reduce the need for external automation setup.
• Swym Wishlist Plus
  • Claims sub-5-minute setup for baseline functionality.
  • More features require configuring APIs, marketing integrations, and possibly some development.
  • The Customer Accounts extension and integrations with page builders may require additional configuration.

Merchants with limited development resources will get faster time-to-value with WC Wishlist Club. Merchants with a development team or with plans to use wishlist data across multiple tools will accept a longer initial setup time with Swym because of the long-term gains.

Support & Reliability

• WC Wishlist Club
  • Support tends to be responsive; higher tiers include custom feature builds and tailored integration support.
  • Ratings: 4.9 from 142 reviews — a strong sign of focused product satisfaction among its user base.
• Swym Wishlist Plus
  • Extensive documentation and a broad partner ecosystem.
  • Ratings: 4.8 from 1,408 reviews — indicates wide adoption and general satisfaction.
  • Pro/Premium tiers include priority support and assistance for enterprise implementations.

Both apps have high ratings, but Swym’s larger review base signals broader market penetration, while WC Wishlist Club’s slightly higher rating suggests strong satisfaction among a smaller user base.

Security, Data Ownership, and Privacy

• Both vendors operate under Shopify’s app model and must adhere to Shopify’s data access rules.
• Swym’s APIs and integrations mean merchants should vet how wishlist data flows to third parties, especially when connecting to CDPs or ad platforms.
• WC Wishlist Club’s simpler architecture can reduce surface area for data transfers but enterprise plans can add integrations that change this calculus.

Merchants handling sensitive customer data or operating in strict privacy jurisdictions should confirm data handling, retention policies, and third-party access with the app provider prior to installation.

Use Cases: Which App Fits Which Merchant?

• WC Wishlist Club is best for:
  • Small-to-midsize merchants who want a cost-effective wishlist with built-in alerts and email reminders.
  • Stores that prefer a plug-and-play solution without significant engineering overhead.
  • Merchants that prioritize immediate, low-cost wishlist functionality and product-level insights.
• Swym Wishlist Plus is best for:
  • Growing brands that need wishlist data to feed marketing automation, retargeting, and personalization across channels.
  • Merchants with development resources who want REST/JS APIs for bespoke features or headless storefronts.
  • Omnichannel retailers who rely on POS, mobile apps, and custom storefronts and need wishlist events to flow throughout systems.

Pros and Cons — Quick Lists

• WC Wishlist Club — Pros
  • Very affordable entry pricing and flat-rate monthly plans.
  • Strong satisfaction among current users (4.9 rating across 142 reviews).
  • Built-in email reminders and alerts reduce setup with external tools.
  • Enterprise plan provides headless and custom work when required.
• WC Wishlist Club — Cons
  • Fewer out-of-the-box enterprise integrations compared to Swym.
  • API/access for advanced use primarily available on higher tiers.
  • Smaller review base may indicate fewer large-scale deployments.
• Swym Wishlist Plus — Pros
  • Broad integration ecosystem including POS, page builders, and many email/SMS platforms.
  • REST & JS APIs for deep customization and headless builds.
  • Designed to push wishlist signals into marketing automation and retargeting.
  • Large review base (1,408 reviews) supports maturity.
• Swym Wishlist Plus — Cons
  • Action-based pricing can grow expensive for very active lists unless the merchant optimizes usage.
  • More complex setup for advanced capabilities; requires technical resources for custom implementations.
  • Free plan limits (500 lifetime actions) are small for stores wanting to trial at scale.

The Alternative: Solving App Fatigue with an All-in-One Platform

Understanding App Fatigue

Many merchants face "app fatigue": the cumulative cost and operational complexity of managing multiple single-purpose apps. Each app may add monthly fees, overlapping functionality, and integration maintenance. The more apps in the stack, the higher the friction for coherent retention strategies — fragmented data, inconsistent loyalty experiences, and multiple points of failure.

Using a dedicated wishlist app solves one problem well, but merchants often need more: loyalty programs that reward saved-item purchases, referral incentives tied to wishlisting, review prompts for items that were wishlisted and bought, and VIP tiers based on engagement. Stitching these behaviors together through separate apps makes it harder to measure LTV improvements and increases the chance of inconsistent messaging.

"More Growth, Less Stack": What That Means

A single platform that unifies wishlist functionality with loyalty, referrals, reviews, and VIP tiers reduces friction. It consolidates billing, centralizes customer data, and makes it easier to design cohesive retention programs that lift repeat purchase rates and customer lifetime value.

Growave adopts this philosophy: an integrated retention suite where wishlist is just one of several coordinated tools. The platform is aimed at merchants who want fewer apps, deeper cross-tool workflows, and centralized reporting.

Key benefits of a unified approach:

• Unified user profiles for consistent personalization across wishlist, loyalty, and referrals.
• Single source of truth for engagement metrics that feed lifetime value calculations.
• Fewer integration points to maintain, which lowers technical debt and reduces support orchestration.
• More strategic campaigns that combine loyalty incentives, wishlist reminders, and social proof.

Growave: Consolidated Retention Tools

Growave packages wishlist features alongside loyalty and rewards, referrals, reviews, and VIP tiers. That integrated model eliminates many of the manual workarounds merchants use when tying wishlists to other retention levers.

Growave highlights:

• Loyalty programs and VIP tiers that reward repeat purchases and engagement.
• Wishlist functionality tied to automated workflows and customer segments.
• Review collection and social proof to convert wishlisted items into higher-intent purchases.
• Referrals and campaigns that amplify reach and acquisition cost-effectively.

Merchants assessing the trade-offs between WC Wishlist Club and Swym Wishlist Plus should also consider whether consolidating these functions into a unified platform provides better long-term ROI.

How Growave Addresses Common Limitations

• Limitation: Multiple apps for wishlist, loyalty, reviews, and referrals.
  • Growave solution: Centralized suite where the wishlist is native to the loyalty and rewards framework, enabling rewards for wishlist actions.
• Limitation: Wishlist data must be exported and stitched into other platforms.
  • Growave solution: Native integrations and unified customer profiles reduce the need for external data plumbing.
• Limitation: Disparate messaging (wishlists different from loyalty emails).
  • Growave solution: Single campaign engine and prebuilt automations ensure consistent timing, tone, and reward eligibility.
• Limitation: Cost and maintenance of multiple subscriptions and integrations.
  • Growave solution: Consolidated pricing plans decrease tool sprawl and simplify support and billing.

Integrations and Enterprise Support

Growave supports key integrations and Shopify Plus features while offering enterprise-level support for larger merchants. Merchants can leverage native integrations to tools like Klaviyo and Omnisend and enrich automations across email and SMS channels.

• For merchants on Shopify Plus or planning to scale, Growave provides tailored support and architectural guidance for headless or complex storefronts. Learn how Growave supports scale with solutions for brands on Shopify Plus.
• Growave's loyalty engine integrates with popular marketing platforms to align rewards and wishlist behaviors — merchants can build loyalty and rewards that drive repeat purchases.
• For merchants focused on social proof, Growave offers review automation and tools that help collect and showcase authentic reviews and user-generated content.

Pricing and Trial Options

Growave provides pricing plans that bundle multiple retention tools into single subscriptions, which can be a better value for merchants who would otherwise subscribe to several single-purpose apps. Plans range from an entry plan to enterprise-level options.

Merchants can evaluate plans and enterprise options on the Growave pricing page; the pricing structure aims to show the business case for consolidating tools: fewer subscriptions, centralized support, and a single place to configure retention programs. Explore pricing and plan details to compare bundled value against unbundled apps like WC Wishlist Club and Swym Wishlist Plus: review the available plans and pricing.

Customer Stories and References

Seeing comparable brands and case studies helps merchants estimate outcomes. Growave offers a library of customer stories where merchants share how consolidation reduced tool sprawl and increased retention metrics. For inspiration, review customer stories from brands scaling retention.

How Growave Compares to Single-Feature Wishlist Apps

• When wishlist is the only priority, a lightweight app like WC Wishlist Club delivers strong value for money. It is simple, inexpensive, and quick to implement.
• When wishlist needs to be part of a broader retention engine (rewards, referrals, reviews), Growave reduces complexity by providing multiple tools within one platform.
• If a merchant requires advanced integrations, APIs, and bespoke behaviors similar to what Swym offers, Growave's enterprise plans include headless APIs, checkout extensions, and custom implementations. Growave’s pricing plans and Shopify App Store listing detail these options.

Growave encourages merchants who want to evaluate how consolidation affects lifetime value to compare bundled costs and expected revenue uplift from unified campaigns. Detailed pricing information and plan comparisons are available on the Growave pricing page.

Implementation Considerations and Migration

Assessing Current Needs

Before selecting an app, merchants should audit:

• Current wishlist volume and expected growth.
• Required integrations (email, SMS, POS, page builders).
• Engineering resources available for customizations.
• Budget for monthly subscriptions and long-term ROI.

This assessment helps determine whether a single-purpose wishlist or a consolidated retention platform makes sense.

Migration Complexity

• Moving from one wishlist app to another typically requires exporting wishlist data, migrating wishlists to the new platform, and potentially reassigning wishlist IDs or user mappings.
• Both WC Wishlist Club and Swym provide import/export capabilities; WC Wishlist Club explicitly lists import/export on plans, and Swym supports APIs and export for larger migrations.
• For merchants considering consolidation into Growave, migration often involves mapping wishlist and loyalty data into unified user profiles. Growave provides onboarding and migration assistance depending on the plan.

Measurement and KPIs

Key metrics to track during and after implementation:

• Wishlist-to-purchase conversion rate.
• Average order value for orders originating from wishlists.
• Repeat purchase rate and customer lifetime value.
• Open and click-through rates for wishlist alert emails.
• Cost per retention action when comparing multiple apps vs. a consolidated platform.

Capturing these metrics over 30–90 days post-implementation allows merchants to quantify impact and validate the investment.

Support, SLA, and Security Checklist

When evaluating apps, confirm:

• Response times and support channels (email, live chat, phone).
• Enterprise support offerings for custom integrations.
• Data processing and retention policies to comply with regional regulations.
• API rate limits, webhook reliability, and backup procedures.
• Compatibility with checkout customizations and Shopify Plus features.

Both WC Wishlist Club and Swym provide tiers with enhanced support. Growave’s higher plans include a dedicated customer success manager and priority support for merchants with complex needs.

Conclusion

For merchants choosing between WC Wishlist Club and Swym Wishlist Plus, the decision comes down to priorities:

• Choose WC Wishlist Club if the priority is a low-cost, easy-to-implement wishlist with built-in alerts and email reminders. WC Wishlist Club delivers excellent value for merchants who need focused wishlist functionality and quick time-to-value (rating 4.9 based on 142 reviews).
• Choose Swym Wishlist Plus if the goal is a scalable, integratable wishlist platform that feeds wishlist signals into broader marketing automation, retargeting, and omnichannel experiences. Swym’s large review base (1,408 reviews, rating 4.8) and API access make it suitable for merchants with technical resources and multi-channel ambitions.

If the problem is tool sprawl or the desire to convert wishlist activity into long-term retention growth, consider an integrated retention platform that reduces stack complexity. Growave bundles wishlist with loyalty, referrals, reviews, and VIP tiers so merchants can design cohesive campaigns without managing multiple single-purpose apps. Learn about Growave’s bundled plans and how consolidation can reduce maintenance by visiting the pricing page to compare plan value. See examples of brands that consolidated retention tools and improved metrics in the customer stories and inspiration section.

Start a 14-day free trial to test how a unified retention stack performs against single-purpose apps and to evaluate the consolidated value of wishlist plus loyalty and reviews: Start a 14-day free trial.

For merchants who want to explore how loyalty-driven wishlists convert into repeat purchases, review Growave’s approach to building loyalty and rewards that drive repeat purchases. To see how consolidated review management amplifies purchase confidence, explore tools to collect and showcase authentic reviews and UGC. For merchants on Shopify Plus seeking enterprise-grade retention, view solutions tailored for high-growth Plus brands. The Growave Shopify App Store listing offers a quick overview and installation path: check the Shopify App Store listing.

Frequently, the right choice is dictated not just by features but by strategic objectives. Prioritize the solution that supports desired customer journeys, data flows, and cost structures.

FAQ

Q: Which app is easier for a small merchant with no developer resources?

• A: WC Wishlist Club is designed for quick setup and built-in email reminders, making it well suited for merchants with limited development resources. Swym also supports no-code setup for baseline features but unlocks more value with integrations that may require developer time.

Q: Which app is better for enterprise or headless storefronts?

• A: Swym Wishlist Plus offers REST and JavaScript APIs on its higher tiers and explicit support for headless/Plus workflows. WC Wishlist Club provides headless integration options on its Enterprise plan, but Swym’s API-first approach is geared toward frequent developer use.

Q: How does an all-in-one platform compare to specialized wishlist apps?

• A: An all-in-one platform like Growave reduces tool sprawl by consolidating wishlist, loyalty, referrals, and reviews. This simplifies billing, centralizes customer data, and enables coordinated retention campaigns that single-feature tools cannot run natively. Consolidation often improves lifetime value measurement and reduces integration maintenance.

Q: If budget is the main constraint, which approach offers better value for money?

• A: For pure wishlist needs with minimal integrations, WC Wishlist Club provides better value for money at low monthly cost. If wishlist activity will be heavily used in marketing automation, or if multiple retention tools will be required, a consolidated platform can be more cost-effective over time by replacing several single-purpose subscriptions.