WC Wishlist Club vs. Swish (formerly Wishlist King): An In-Depth Comparison

Introduction

Choosing the right wishlist app is often one of the early decisions merchants make when optimizing product discovery and post-visit conversion. With dozens of wishlist plugins available on the Shopify App Store, the choice can influence conversion rates, average order value (AOV), and the ease of running automated re-engagement campaigns. This article compares two well-regarded wishlist apps — WC Wishlist Club by WebContrive and Swish (formerly Wishlist King) — so merchants can make a pragmatic choice based on features, price, integrations, and likely business outcomes.

Short answer: WC Wishlist Club is an excellent choice for merchants who want a focused, affordable wishlist tool with built-in price-drop and back-in-stock alerts. Swish (formerly Wishlist King) is better suited for merchants who need enterprise-grade customization, white-glove onboarding, and deep analytics that scale with larger stores. For merchants aiming to reduce tool sprawl and consolidate retention tools (wishlist, loyalty, reviews, referrals) into a single platform, Growave offers stronger long-term value as a unified alternative.

Purpose: This post provides a feature-by-feature, objective comparison of WC Wishlist Club and Swish (formerly Wishlist King), evaluates pricing and support, and identifies which type of store benefits from each app. After the comparison, the article explains how an integrated retention platform can reduce app fatigue and increase lifetime value, presenting Growave as a consolidated option.

WC Wishlist Club vs. Swish (formerly Wishlist King): At a Glance

Deep Dive Comparison

Feature Coverage

Wishlist Types & User Experience

WC Wishlist Club

• Supports guest wishlists, multiple wishlists per user, and sharing options. That makes it easy for shoppers who are not logged in to save items.
• UI is straightforward and typically requires minimal styling tweaks for common themes.
• Offers visible wishlist icons on Home, Collection, and Product pages to encourage saves across the shopping journey.

Swish (formerly Wishlist King)

• Also supports unlimited wishlists and saved items with full theme integration to match store aesthetics.
• Emphasizes a polished shopper experience and provides a free customization setup to ensure the wishlist UI is cohesive with brand styling.
• Designed to be visually seamless across pages and mobile-first; good fit for brands that invest in custom UX.

Verdict: Both apps cover essential wishlist modalities (guest, multi, sharing). Swish may deliver a more branded, cohesive customer experience because of its free customization service and emphasis on theme integration.

Alerts, Re-Engagement, and Automation

WC Wishlist Club

• Built-in Price Drop, Re-stock, and Back in Stock alerts designed to bring shoppers back at the moment of opportunity.
• Automated email reminders can be configured to nudge users who saved items but did not purchase, helping increase AOV.
• Integrates with Klaviyo and Mailchimp to enable richer lifecycle messaging.

Swish (formerly Wishlist King)

• Focuses heavily on highly personalized and automated wishlist notifications, including integration-ready flows for Klaviyo and GA4.
• Free setup includes configuration of notification flows and recommended templates.
• Strong analytics help target re-engagement at the right moment.

Verdict: Both apps support re-engagement via alerts. WC Wishlist Club gives good value for straightforward alerting at a lower price point, while Swish pairs alerts with advanced analytics and guided setup for brands that want higher personalization from day one.

Analytics and Insights

WC Wishlist Club

• Provides basic insights: live updates of products and users’ wishlists, which helps identify top-saved SKUs.
• Useful for small teams needing straightforward signals to decide promotions or restock priority.

Swish (formerly Wishlist King)

• Offers advanced analytics and wishlist curation tools that present richer behavioral data and trends.
• Analytics designed to integrate with GA4 and other analytics stacks, enabling multi-channel attribution and deeper segmentation.

Verdict: Swish is the clear choice for stores that need advanced data and integration with a broader analytics stack. WC Wishlist Club provides sufficient reporting for small stores with simpler needs.

Customization and Theme Compatibility

WC Wishlist Club

• Basic customization options are available, such as email templates and placement of wishlist icons.
• Enterprise tier includes headless integration and custom design options.

Swish (formerly Wishlist King)

• Known for full theme compatibility and free setup/customization across plans.
• Offers white-glove onboarding and dedicated support for Plus clients, including headless/Hydrogen stacks.

Verdict: Swish delivers more hands-on customization and theme work as part of the onboarding, which benefits brands prioritizing a seamless brand experience.

Headless and Shopify Plus Readiness

WC Wishlist Club

• Enterprise plan offers headless integration and Klaviyo/Mailchimp integration; suitable for merchants scaling into custom storefronts.

Swish (formerly Wishlist King)

• Explicit support for Hydrogen and headless stacks; Shopify Plus plan includes priority support and dedicated account management.
• Onboarding services tailored for enterprise-level setups.

Verdict: Swish is better positioned out of the box for headless and Shopify Plus stores, but WC Wishlist Club has Enterprise features that can support advanced setups if budget and requirement align.

Pricing & Value For Money

WC Wishlist Club Pricing Snapshot

• Basic: $4.99 / month — Unlimited wishlists, alerts, reminders, import/export, guest & multi-wishlist, customizable emails.
• Pro: $9.99 / month — Same feature set with likely incremental support or limits lifted.
• Advance: $14.99 / month — Similar expanded limits.
• Enterprise: $24.99 / month — Includes headless integration, import/export for Back in Stock, Klaviyo/Mailchimp integrations, custom design, feature builds.

Highlights:

• Very low entry cost makes it accessible for smaller merchants.
• Clear pricing tiers that remain inexpensive compared with alternatives.

Swish Pricing Snapshot

• Basic Shopify: $19 / month — All features, free setup.
• Shopify: $29 / month — All features, free setup.
• Advanced Shopify: $49 / month — All features, free setup.
• Shopify Plus: $99 / month — White glove onboarding, priority support, dedicated account manager, Hydrogen & headless support.

Highlights:

• Higher starting price than WC Wishlist Club but includes free setup and support across all plans.
• Pricing scales with platform level; Plus plan is purpose-built for enterprise needs.

Who Gets Better Value?

• For merchants prioritizing minimal monthly cost with useful wishlist alerts, WC Wishlist Club offers better value for money.
• For brands that require onboarding, customization, and enterprise support, Swish provides better perceived value through services and stronger integrations that justify the higher price.

Integrations & Third-Party Compatibility

WC Wishlist Club

• Works with Klaviyo and Mailchimp for email/SMS workflows.
• Integrates with Customer accounts and common marketing stacks.
• Enterprise tier expands integration possibilities for headless environments.

Swish (formerly Wishlist King)

• Integrates with Klaviyo, GA4, Meta, and lists specific support for Checkout Hydrogen, Markets, and Customer Accounts.
• Free setup includes configuring integrations, which removes friction for merchants using multiple channels.

Integration Verdict: Swish offers broader and more explicit integration coverage, especially for analytics (GA4) and headless environments. WC Wishlist Club covers core marketing integrations for lifecycle messaging and can be extended at enterprise level.

Support, Onboarding & Implementation

WC Wishlist Club

• Standard support for setup and troubleshooting.
• Enterprise includes more advanced assistance such as headless integration and custom feature builds.

Swish (formerly Wishlist King)

• Offers free setup and customization across all plans, a notable advantage for merchants without in-house developers.
• Shopify Plus customers receive priority support and a dedicated account manager.

Support Verdict: Swish stands out for hands-on onboarding and proactive customization. That removes technical friction for non-technical merchants and speeds time-to-value.

Performance, Reliability & Store Health

Performance Considerations

• Wishlist features touch the storefront on product pages and collection pages; poorly optimized apps can add scripts that affect loading times.
• Both WC Wishlist Club and Swish are designed for storefront use and report successful installs across many shops. Swish's free customization helps ensure that scripts and styles are properly integrated and optimized within the theme.

Data Portability & Export

• WC Wishlist Club includes import/export capabilities and back-in-stock import/export on Enterprise.
• Swish advertises unlimited sessions and full data access, useful for migrating wishlist data if merchants change platforms.

Privacy & Compliance

• Both apps reference integration with consent-driven marketing tools (Klaviyo, Mailchimp). Merchants should confirm how each app handles PII and consent in their privacy policy and app documentation.

Use Cases and Recommendations

Which app fits which merchant profile?

• WC Wishlist Club is best for:
  • Small-to-mid merchants on tight recurring budgets.
  • Stores that want a quick wishlist deployment with alerts and automated reminders.
  • Merchants who need basic analytics and Klaviyo/Mailchimp connectivity without heavy customization.
• Swish (formerly Wishlist King) is best for:
  • Mid-market to enterprise brands that require theme-level customization and advanced analytics.
  • Merchants who prefer free setup and onboarding included as part of the app fee.
  • Shopify Plus and headless stores that need priority support and a white-glove approach.

Operational Recommendations

• If the primary objective is to capture saves and trigger price-drop/back-in-stock emails with the lowest recurring cost, start with WC Wishlist Club Basic.
• If the store needs branded, multi-channel notification flows, advanced analytics, or enterprise-level support, allocate budget to Swish for the faster, higher-quality implementation.

Strengths and Weaknesses (Quick Pros & Cons)

WC Wishlist Club

• Pros:
  • Very affordable pricing tiers.
  • Price drop and back-in-stock alerts that directly drive return visits.
  • Guest, multi, and share wishlist support.
• Cons:
  • Customization beyond basic templates may require Enterprise.
  • Analytics are basic compared to enterprise analytics stacks.

Swish (formerly Wishlist King)

• Pros:
  • Robust analytics and data export options.
  • Free setup and customization included across plans.
  • Strong Plus/Headless support and integrations with GA4 and Meta.
• Cons:
  • Higher monthly cost makes it less accessible for smaller stores.
  • Some merchants may not need the depth of services and could find it more than required for their needs.

The Alternative: Solving App Fatigue with an All-in-One Platform

App Fatigue and the Hidden Costs of Single-Function Tools

Adding a single-purpose app for every small retention need creates more than monthly bills. Merchants often face:

• Increased integration complexity when multiple apps need to share user data (wishlists, loyalty points, review status, and referrals).
• Fragmented customer experiences when UI/UX differs across tools.
• Higher cumulative costs and more vendor relationships to manage.
• Harder measurement of retention impact when data lives in several siloes.

A multi-tool approach can still make sense for highly specialized needs, but the "tool sprawl" problem often erodes margin and operational clarity. Reducing the number of apps that directly touch customers and their lifecycle signals simplifies analytics, improves data hygiene, and accelerates loyalty-driven growth.

Growave's "More Growth, Less Stack" Value Proposition

Growave positions itself as a unified retention platform that combines Loyalty & Rewards, Referrals, Reviews & UGC, Wishlist, and VIP tiers to increase customer lifetime value without inflating the app stack. For merchants aiming to consolidate retention features while keeping flexibility, the platform promises:

• A single integration that handles wishlist behavior and ties it directly to loyalty campaigns and referral triggers.
• Cross-functional automations where wishlist saves can influence reward eligibility, VIP tiers, and review incentives.
• Enterprise-grade integrations that work with Klaviyo, Omnisend, Recharge, and more, so lifecycle messaging remains cohesive.

Merchants can evaluate Growave in the App Store or review pricing details to compare the total cost of ownership against running multiple single-purpose apps. For a quick evaluation, merchants can try Growave on the Shopify App Store or compare plans to determine if consolidating retention features delivers better value and fewer operational headaches.

• Explore Growave on the Shopify App Store: try the app on the Shopify App Store.
• Compare consolidated plan costs to multiple single-app subscriptions: consolidate retention features.

How Consolidation Repairs Common Wishlist Gaps

When wishlist capability is embedded in a retention suite, merchants get several practical benefits:

• Wishlist-driven incentives:
  • Reward customers automatically when they save X items or when a saved item is purchased.
  • Use saved-item behavior to qualify customers for VIP tiers or targeted referral prompts.
• Unified customer profile:
  • Track wishlist activity alongside referral and order histories in a single dashboard.
  • Avoid duplicate customer records and reconcile saved item activity with email/SMS engagement from the same source of truth.
• Cleaner automation:
  • Build lifecycle flows where back-in-stock alerts are accompanied by loyalty offers or review invitations if the customer purchased.
  • Use wishlist saves to seed lookalike audiences or personalized Facebook/Meta campaigns without mapping data across tools.

These capabilities help merchants turn wishlist behaviors into measurable retention uplift rather than treating them as isolated events.

Feature Parity + Cross-Feature Gains

Growave’s wishlist feature covers the typical needs (guest saves, share options, and back-in-stock notifications) while also linking wishlist events to reward triggers and review campaigns. That creates outcomes that two separate apps cannot deliver as cleanly:

• A wishlist save can be part of a rewards rule that nudges customers to refer friends.
• A completed purchase resulting from a wishlist alert can automatically trigger a review request that includes loyalty points for the review.
• VIP tags can be assigned based on combined wishlist and purchase behavior to deliver exclusive experiences.

For merchants who value cross-feature automation over point solutions, this approach often delivers higher lifetime value and fewer manual processes.

• Learn how loyalty programs can drive repeat purchases with integrated features: loyalty and rewards that drive repeat purchases.
• See how integrated review tools increase credibility and conversions: collect and showcase authentic reviews.

Practical Considerations Before Consolidating

• Migration: Consolidating wishlist data from an existing app requires planning. Review export/import capabilities to bring saved items and user metadata into a single platform.
• Feature needs vs. overhead: If a merchant only needs a barebones wishlist with price-drop alerts and a very small budget, a single-purpose app like WC Wishlist Club may be the right tactical choice initially.
• Roadmap and scale: Merchants planning to invest in loyalty and referral programs should evaluate long-term cost and alignment. Swish and WC Wishlist Club serve different needs — Swish is closer to enterprise wishlist specialization; Growave provides the combined ecosystem.

For merchants who want a guided walkthrough of how consolidation can improve retention, requesting a demo helps validate the business case.

• Book a personalized demo to see how an integrated retention stack improves retention: book a demo.

How Growave Integrates With Merchant Stacks

Growave supports common commerce and marketing tools, which means merchants rarely need to rip out existing tech to consolidate retention features. Typical integrations include:

• Klaviyo, Omnisend, and other ESPs for coordinated email/SMS flows.
• Recharge for subscription recovery and loyalty-linked subscription offers.
• Gorgias and other support stacks for unified customer context during tickets.
• Shopify Plus and headless environments via API/SDK support.

These integrations ensure wishlist events remain actionable across channels, which is essential for measuring impact on retention metrics.

• For brand-level and enterprise merchants: see specific solutions for solutions for high-growth Plus brands.
• For proof and customer outcomes: read customer stories from brands scaling retention.

Pricing Comparison — Total Cost of Ownership

Compare hard monthly costs versus consolidated pricing and feature overlap:

• If a store uses WC Wishlist Club at $4.99/mo plus a loyalty app at $49/mo and a review app at $15/mo, the combined monthly cost quickly exceeds the entry Growave plan while the data remains siloed.
• Growave offers a Free plan and an Entry Plan at $49/mo that includes loyalty, reviews, referrals, and wishlist, reducing the number of vendors and simplifying billing.

Merchants should run a short total cost of ownership calculation:

• Sum the monthly fees of all single-purpose apps currently used for wishlist, loyalty, reviews, and referrals.
• Compare that sum to a single consolidated plan that includes equivalent features and consider the value of unified analytics and fewer integrations.
• Review Growave pricing and plan differences: consolidate retention features.
• Try the app directly on Shopify to evaluate functionality in a live store: try the app on the Shopify App Store.

(Repeat reference to help merchants find the right entry point.)

• Check Growave pricing tiers and included features to confirm fit for store size: consolidate retention features.

Implementation Checklist: Choosing and Deploying the Right Wishlist Approach

The following checklist helps merchants decide quickly and implement with minimum friction.

• Identify priority outcome:
  • Improve reactivation (price-drop/back-in-stock alerts) — single-purpose wishlist likely adequate.
  • Increase repeat purchases and LTV through rewards — integrated loyalty + wishlist recommended.
• Map integrations:
  • Confirm Klaviyo or ESP integration needs.
  • Confirm headless or Shopify Plus requirements.
• Estimate cost and timeline:
  • For low cost and fast setup: consider WC Wishlist Club Basic.
  • For guided setup and customization: plan on Swish and expect a higher monthly fee.
  • For consolidating retention features: evaluate Growave’s Entry plan vs. the combined cost of multiple apps.
• Migration & testing:
  • Export wishlist data and customer identifiers when switching apps.
  • A/B test notification templates and timing to measure conversion lift.
• Monitor KPIs:
  • Saves per visitor, save-to-purchase conversion rate, AOV uplift from wishlist purchases, and lift in repeat purchase rate.

Conclusion

For merchants choosing between WC Wishlist Club and Swish (formerly Wishlist King), the decision comes down to priorities and scale. WC Wishlist Club offers compelling value for money with core wishlist features and automated alerts at an affordable price, making it a good fit for small-to-mid stores focused on straightforward re-engagement. Swish is better suited for brands that require a polished, fully integrated wishlist experience with advanced analytics, free onboarding, and Plus-level support.

For merchants looking to reduce app sprawl and convert wishlist behavior into higher lifetime value across loyalty, referrals, and reviews, an integrated retention platform can deliver larger operational and financial benefits than chaining several single-purpose apps. Growave’s "More Growth, Less Stack" approach combines wishlist capabilities with loyalty, reviews, referrals, and VIP tiers to create a single source of truth for customer retention. For a practical comparison and to test whether consolidation improves retention outcomes, start with a risk-free trial or direct walkthrough.

Start a 14-day free trial to explore how a unified retention stack accelerates growth: consolidate retention features.

Additional resources:

• See how integrated loyalty programs can increase repeat purchases: loyalty and rewards that drive repeat purchases.
• Learn how reviews and UGC can improve conversion rates: collect and showcase authentic reviews.
• If the store is on Shopify Plus or planning enterprise growth, review specific Plus services: solutions for high-growth Plus brands.
• Try the app on the Shopify App Store to evaluate install experience: try the app on the Shopify App Store.

FAQ

How do WC Wishlist Club and Swish differ in pricing and who gets the best value?

WC Wishlist Club starts at $4.99/mo and scales to $24.99/mo for Enterprise features, offering strong value for merchants who need core wishlist functionality and automated alerts. Swish starts at $19/mo and includes free setup and advanced customization, making it better value for merchants that require onboarding and enterprise support. For merchants who would otherwise subscribe to multiple retention apps, an integrated platform like Growave can deliver better value for money by consolidating features under one subscription.

Which app provides better analytics and reporting for wishlist behavior?

Swish provides more advanced analytics and integrates directly with GA4 and other analytics tools, making it a stronger option for data-driven brands. WC Wishlist Club offers live updates and useful basic reporting suitable for smaller teams that do not need deep segmentation or cross-channel attribution.

Can wishlist events trigger loyalty or referral actions in these apps?

As single-purpose wishlist apps, both WC Wishlist Club and Swish focus on wishlist saves and notifications. To convert wishlist events into loyalty or referral triggers without manual work, merchants should consider an integrated platform that links wishlist behavior to rewards and referral campaigns. This is where an all-in-one solution can outperform single-function tools.

How does an all-in-one platform compare to specialized apps like WC Wishlist Club and Swish?

An integrated platform provides cross-feature automation, a single customer profile, and consolidated reporting, reducing integration overhead and improving the ability to measure retention outcomes. Specialized apps can deliver focused depth and lower monthly cost for a single capability, but merchants often pay more overall when layering multiple single-purpose tools. For brands aiming to scale retention holistically, consolidating features into one platform typically yields better margin and simpler operations.