WC Wishlist Club vs. Listr: Wishlist + Reminder: An In-Depth Comparison

Introduction

Choosing the right wishlist app is a common decision point for Shopify merchants focused on increasing conversions, recovering intent, and driving repeat purchases. Two popular single-feature options are WC Wishlist Club and Listr: Wishlist + Reminder. Both promise wishlist functionality plus automated reminders and price-drop alerts, but they differ in polish, integrations, pricing, and long-term value.

Short answer: WC Wishlist Club is a feature-rich, well-rated wishlist add-on that suits stores that want a polished wishlist experience with built-in back-in-stock and price-drop alerts. Listr: Wishlist + Reminder is a lighter, budget-friendly choice that provides basic social proof and reminder functionality, with a free tier for small catalogs. For merchants who want to reduce tool sprawl and scale retention beyond wishlists, an integrated platform like Growave offers a better value proposition by combining loyalty, referrals, reviews, and wishlist into one cohesive retention stack.

This article provides a feature-by-feature comparison of WC Wishlist Club and Listr: Wishlist + Reminder to help merchants decide which app fits current needs and which situations call for a broader retention strategy. The analysis covers features, pricing and value, integrations, customization, reporting, support, and pick-for situations. After the direct comparison, a section explains how app fatigue affects growth and why consolidating functions into one platform can boost lifetime value and reduce operational overhead.

WC Wishlist Club vs. Listr: Wishlist + Reminder: At a Glance

Deep Dive Comparison

Feature Set

Wishlist Core Functionality

WC Wishlist Club

• Guest wishlist support and multi-wishlist per customer, enabling shoppers to create and manage multiple lists without forcing an account sign-up.
• Shareable wishlist links for email and social sharing.
• Wishlist icon placement options across home, collection, and product pages to increase discoverability and conversions.

Listr: Wishlist + Reminder

• Guest wishlist support with shareable links and customizable icons.
• No signup required to add items to wishlist, lowering friction for casual browsers.
• Option to display the number of other customers who have the same product in their wishlist as a social-proof signal.

Analysis: Both apps handle the wishlist basics well: guest experiences, shareability, and customization options for icons. WC Wishlist Club emphasizes multiple wishlists per user (useful for gift lists, event planning, or segmented lists), while Listr markets social-proof features (showing how many others saved the item) that can nudge undecided shoppers.

Alerts: Price Drops, Back in Stock, Restock

WC Wishlist Club

• Built-in Back in Stock, Price Drop, and Restock alerts across all paid plans.
• Automated emails are customizable and can be linked with Klaviyo/Mailchimp on higher tiers.
• Enterprise plan supports back-in-stock import/export and headless integrations—useful for stores with complex flows.

Listr: Wishlist + Reminder

• Price-drop emails are supported; reminders sent based on daily/weekly/monthly cadence.
• Reminder emails triggered when a wishlist product goes on sale or price changes.
• Offers basic automation but fewer direct integration options for advanced ESP workflows.

Analysis: WC Wishlist Club provides a more robust alert set and better enterprise capabilities for complex stores. Listr covers standard price-drop reminders and time-based nudges; it’s sufficient for many merchants but can be limited if the store relies on advanced email sequences through a platform like Klaviyo.

Reminder Emails & Automation

WC Wishlist Club

• Auto email reminders for wishlist items and price changes.
• Customizable email templates on paid plans; Enterprise offers deeper customization and Klaviyo/Mailchimp sync.
• Import/export allows manual segmentation and offline analysis.

Listr: Wishlist + Reminder

• Automated reminders at selectable intervals (daily, weekly, monthly).
• Customizable email templates on Premium tier.
• Email counts and wishlist email quotas apply to free plan users.

Analysis: Both apps support scheduled reminder emails, but WC Wishlist Club leans toward integration-friendly automation, which allows merchants to connect wishlist events into broader lifecycle campaigns. Listr’s reminders are easy to use but less tied to external automation platforms, which can limit sequencing sophistication.

Social Proof & Discovery

WC Wishlist Club

• Promotes wishlist counts and placements to boost conversions.
• Top wishlisted products list is available through analytics, enabling merchants to surface popular items.

Listr: Wishlist + Reminder

• Emphasizes social proof by explicitly showing how many others have the product in their wishlist.
• Shareable wishlists and social share features make it easy for users to amplify products.

Analysis: Listr takes a clearer stance on social proof UI out of the box, which can drive urgency and interest. WC Wishlist Club covers the same areas through analytics and counts but pairs it with more data and export options for merchandising decisions.

Customization & Design

WC Wishlist Club

• Customizable wishlist icons and pages.
• Enterprise plan includes custom design and custom feature builds for merchants needing brand-fit experiences.
• Placement controls for icon display across theme areas.

Listr: Wishlist + Reminder

• Customizable icons and my-wishlist page on Premium.
• Simpler customization aimed at rapid setup rather than deep design control.

Analysis: Merchants who require brand-consistent designs or unique UI behavior should prefer WC Wishlist Club, especially merchants considering the Enterprise option for bespoke features. Listr is faster to set up with adequate customization for many standard stores.

Analytics & Reporting

WC Wishlist Club

• Live update of products and users' wishlist activity.
• Exportable lists and analytics that show top wishlisted items, user counts, and engagement over time.
• Data export capabilities make it easier to analyze in-house or integrate with external dashboards.

Listr: Wishlist + Reminder

• Provides analytics and reports that identify top wishlisted products and basic metrics.
• Useful for quick insights but lacks deeper export or integration-focused analytics on the free tier.

Analysis: WC Wishlist Club’s analytics and export features are more robust, which helps merchandising and promotional planning. Listr’s reporting is useful for day-to-day merchandising decisions but not optimized for advanced BI workflows.

Pricing & Value

WC Wishlist Club Pricing Overview

• Basic: $4.99 / month — includes unlimited wishlist, back-in-stock and price-drop alerts, wishlist reminder, import/export, guest/multi wishlist, customizable emails.
• Pro: $9.99 / month — same feature list (likely with higher support or limits).
• Advance: $14.99 / month — same core features with more options.
• Enterprise: $24.99 / month — Advance + headless integration, back-in-stock import/export, Klaviyo/Mailchimp integrations, custom design and feature builds.

Value Considerations:

• For $4.99–$14.99, WC Wishlist Club ships with most essential wishlist features; Enterprise is priced to support headless stores and merchants seeking bespoke work.
• The presence of import/export and native API/headless options on higher tiers increases long-term value, especially for stores with complex architecture.

Listr: Wishlist + Reminder Pricing Overview

• FREE: Up to 100 items in wishlist and up to 100 wishlist emails; includes basic icon customization and share features.
• PREMIUM: $4.99 / month — everything unlimited, email reminders (daily/weekly/monthly), price-drop emails, customizable templates and wishlist page.

Value Considerations:

• Listr offers a true free tier that allows merchants to test wishlist behavior on small catalogs without commitment.
• Upgrading to Premium for $4.99 unlocks unlimited capacity and reminders, delivering strong value for small stores with limited budgets.

Comparative Pricing Analysis:

• Both apps have a $4.99 option as a baseline for common features. Listr’s $4.99 plan provides unlimited functionality across items and reminders, which may be better value for small stores focused solely on wishlist behavior.
• WC Wishlist Club’s multi-tier structure becomes more compelling for stores that need export, integrations, and headless support; Enterprise provides ways to scale that Listr does not match.

Recommendation by Price Sensitivity:

• Budget-conscious stores that only want wishlist reminders and social proof without advanced integrations: Listr Premium offers good value for $4.99/month.
• Stores planning to scale or automate wishlist events through an ESP, export data for BI, or require headless support: WC Wishlist Club’s higher tiers provide better long-term value.

Integrations & Technical Fit

Integrations

WC Wishlist Club

• Explicitly lists Klaviyo and Mailchimp integrations (Enterprise plan), plus CSV import/export for broader integrations.
• Works with customer accounts and has some level of headless support on Enterprise.

Listr: Wishlist + Reminder

• Compatible with product filter apps and includes share options.
• No public listing of Klaviyo or Mailchimp integrations; likely more reliant on native email sends.

Integration Analysis: WC Wishlist Club is a stronger fit if the store uses an ESP like Klaviyo and wants wishlist events to trigger lifecycle campaigns. Listr is fine for standalone wishlist nudges but can introduce friction for teams that want a single ESP-driven automation flow.

Technical Complexity & Theme Compatibility

WC Wishlist Club

• Custom design and headless support are available on Enterprise tiers, implying that the app can be tailored for complex setups.
• Theme placement controls and icon customization should cover most themes.

Listr: Wishlist + Reminder

• Lightweight and generally easy to install; designed for quick time-to-value with less developer overhead.
• Compatibility with common product filter apps helps maintain theme functionality.

Technical Fit Summary:

• Choose WC Wishlist Club for stores with custom themes, headless needs, or developer capacity to integrate wishlist data into broader systems.
• Choose Listr for quick deployment and minimal technical configuration.

Merchant Support & Reliability

WC Wishlist Club

• Higher rating (4.9 from 142 reviews) suggests strong user satisfaction and consistent support.
• Enterprise plan includes custom feature builds, indicating a support model invested in large merchants.

Listr: Wishlist + Reminder

• Lower but decent rating (4.3 from 27 reviews). Suitable support for small to mid-size merchants but fewer enterprise promises.

Support Comparison: Ratings and review counts indicate that WC Wishlist Club enjoys broader positive feedback and more evidence of reliable support. Listr is viable, but limited reviews and lower rating suggest variance in merchant experience.

Security, Privacy & Compliance

Both apps operate within Shopify’s app framework, which covers basic security expectations. However, merchants should verify:

• Data export practices and storage (particularly if storing wishlist data for personalized campaigns).
• Compliance with local data laws if using email reminders and importing user emails into external systems.

WC Wishlist Club’s enterprise features (import/export, Klaviyo sync) require merchants to ensure consent capture is handled correctly. Listr’s free tier that allows guest wishlists may reduce friction but increases the responsibility to respect privacy-consent norms.

UX & Merchant Experience

WC Wishlist Club

• Strong UX through placement options, multiple wishlist functionality, and analytics fronts.
• Offers a more complete merchant experience for managing wishlists as part of merchandising and email strategy.

Listr: Wishlist + Reminder

• Prioritizes shopper UX simplicity with social proof and low friction wishlist additions.
• Excellent for small stores wanting to test wishlist behavior without heavy configuration.

Merchant UX Summary: WC Wishlist Club gives more control and data; Listr simplifies the shopper experience and lowers the activation cost for the merchant.

Scalability & Long-Term Strategy

WC Wishlist Club

• Built with scaling in mind (headless, Klaviyo/Mailchimp integration, enterprise features).
• Better suited for merchants who will use wishlist analytics as part of a broader retention strategy.

Listr: Wishlist + Reminder

• Best for immediate, low-cost wishlist adoption and early-stage experimentation.
• May require migration to other tools or an integrated platform if merchant growth demands loyalty, referrals, and reviews alongside wishlist.

Scalability Recommendation: Merchants expecting to expand retention activities beyond wishlists should account for future migration costs if choosing a single-feature app.

Which App Is Best For Which Merchant?

• Merchants on a tight budget who want a fast wishlist launch and minimal monthly cost: Listr (free to premium $4.99) offers immediate value and social-proof hooks.
• Merchants who value merchant-facing analytics, export/import, and deeper integrations with ESPs like Klaviyo for lifecycle marketing: WC Wishlist Club (4.9 rating, 142 reviews) is a stronger fit.
• Brands requiring headless support, custom design, or enterprise-level customization: WC Wishlist Club Enterprise plan provides these capabilities.
• Stores that want to experiment at no cost with wishlist behavior before committing to a paid retention stack: Listr’s free plan is a safe, low-risk starting point.

Migration & Implementation Considerations

• Data Portability: WC Wishlist Club includes import/export features that simplify migrating wishlist data if switching apps later. Listr’s free plan has limits; merchants should export wishlist data before hitting limits or moving platforms.
• Development Time: Listr tends toward rapid setup. WC Wishlist Club might require more dev work for headless or custom design installations.
• Email Infrastructure: If the store relies on an ESP like Klaviyo for advanced flows, WC Wishlist Club’s integrations reduce manual synchronization work. Listr will likely send native emails unless paired with custom scripts.
• A/B Testing & Conversion Tracking: Both apps can support testing, but WC Wishlist Club’s analytic exports facilitate multi-variant analysis using external tools.

The Alternative: Solving App Fatigue with an All-in-One Platform

What Is App Fatigue?

App fatigue happens when merchants layer multiple single-purpose apps onto their stores to achieve a set of retention goals. Each new app can add billing, duplicate functionality, performance overhead, and integrations to maintain. Over time this complexity slows down iteration, increases maintenance costs, fragments customer data, and creates inconsistent customer experiences. Wishlists, loyalty, referrals, and reviews are tightly connected channels for retention and lifetime value. Splitting these functions across several apps creates gaps in data and automation.

Why Multiple Single-Point Solutions Can Be Limiting

• Fragmented Customer Data: Wishlists stored in one app, review data in another, and loyalty activity in a third make it harder to create personalized campaigns and single-customer views.
• Duplicate Billing & Overlap: Multiple small subscriptions can add up to more than a single integrated solution that covers the same features.
• Integration Overhead: Each app can have different integration points with the merchant’s ESP, CRM, or BI stack. Maintaining these integrations becomes a recurring cost.
• Consistency and Branding: Different apps often have inconsistent UI or email templates that dilute brand voice in customer touchpoints.
• Operational Complexity: Day-to-day management requires juggling multiple dashboards and support contacts, slowing down marketing campaigns.

Growave’s “More Growth, Less Stack” Philosophy

For merchants evaluating feature-by-feature wishlist apps, Growave’s approach bundles wishlist functionality with complementary retention tools—loyalty, referrals, reviews, and VIP tiers—under a single roof. The value proposition is to reduce app sprawl while increasing the ability to build integrated, lifecycle-driven programs.

• Consolidated retention features reduce duplication and cut down the number of systems to manage.
• Unified data across loyalty, reviews, referrals, and wishlist enables more precise segmentation, triggered campaigns, and higher lifetime value.
• Enterprise features and Shopify Plus support scale with the merchant’s growth path.

Growave integrates wishlist along with other retention levers to create cohesive experiences (for example, rewarding points when users add items to wishlists or share wishlists, or using wishlist insights to surface highly desired items in loyalty campaigns). Merchants looking to consolidate retention tools can evaluate how an integrated platform reduces maintenance and improves program effectiveness.

How Consolidation Improves Outcomes

• Higher Retention: Points and VIP tiers tied to wishlist engagement turn passive interest into ongoing loyalty behaviors.
• Increased Average Order Value (AOV): Combine wishlist-driven price-drop alerts with loyalty incentives to increase conversion intent when customers return.
• Better Attribution: One platform simplifies the attribution of campaigns—knowing whether a review, referral, or wishlist email drove a repeat purchase.
• Operational Efficiency: One billing relationship, one dashboard, and one support channel accelerate execution.

Merchants evaluating consolidation should consider the trade-offs: a multi-feature platform like Growave carries a higher starting price than a single $4.99 app but often produces better ROI by replacing several subscriptions and creating stronger retention mechanics.

Growave Feature Highlights (Contextual Links)

• For merchants focused on repeat purchases, Growave helps build loyalty and rewards that drive repeat purchases.
• To collect social proof and increase conversion credibility, Growave enables merchants to collect and showcase authentic reviews.
• Merchants can consolidate retention features and lower operational overhead by choosing an integrated plan that matches growth stage.
• Stores on enterprise plans can review solutions for high-growth Plus brands to ensure the platform fits complex storefronts.
• For concrete examples, merchants can read customer stories from brands scaling retention.

Two Practical Growth Paths Using Growave

• Growth Path: A merchant uses wishlist signals to trigger loyalty point offers, driving users from wishlist to purchase and increasing repeat purchase rates. This approach harnesses both the wishlist and loyalty toolsets without extra integrations.
• Retention Path: Another merchant uses reviews and UGC to fuel referral campaigns, rewarding advocates and using wishlist analytics to recommend referral rewards based on popular items.

Book a personalized demo to see how an integrated retention stack accelerates growth.
(Use this sentence as an actionable step to explore platform fit.)
Book a personalized demo to see how an integrated retention stack accelerates growth.

Pricing & Switching Considerations

• Growave pricing tiers cover different merchant needs; merchants can compare plans to determine whether a consolidated subscription replaces multiple single-purpose apps for better value. Merchants can consolidate retention features into a single plan and reduce tool sprawl.
• Growave appears in the Shopify ecosystem and is also available to install via the Shopify marketplace; merchants can install Growave from the Shopify App Store as part of evaluation.
• Moving from a specialized wishlist app to a unified platform requires data migration. Growave supports integrations and custom onboarding to reduce friction; merchants can test the platform with a trial and review how wishlist history and loyalty states map across systems.

How Growave Reduces Common Pain Points Seen with WC Wishlist Club and Listr

• Instead of juggling a wishlist app, a loyalty app, and a review app, merchants get an integrated platform that ties wishlist signals into reward flows.
• Centralized analytics replace scattered exports, enabling more coherent merchandising and email strategies.
• Combined support and one vendor responsibility shorten response times for cross-functional issues.

Merchants ready to evaluate consolidation can compare subscription trade-offs and test how much time and billing complexity can be removed by migrating to a multi-feature retention platform.

Growave Resources and Where to Start

• Merchants can evaluate plans and pricing to determine the best fit: compare plans and start a trial on the pricing page. Compare plans and start a trial.
• To see the app listing and install from Shopify, visit the Growave store listing. Find Growave on the Shopify App Store.
• For focused functionality, review how the platform addresses specific needs such as loyalty programs and reviews & UGC.

Conclusion

For merchants choosing between WC Wishlist Club and Listr: Wishlist + Reminder, the decision comes down to immediate needs versus future growth plans. WC Wishlist Club (142 reviews, 4.9 rating) is a strong fit for merchants who want a robust wishlist experience with integrated alerts, export capabilities, and enterprise-level options. Listr (27 reviews, 4.3 rating) suits small shops that need a low-cost or free wishlist with social proof and straightforward reminder emails.

For merchants looking to go beyond wishlists and reduce tool sprawl, an integrated platform that combines wishlist capabilities with loyalty, referrals, and reviews will usually deliver better lifetime value and operational simplicity. Growave’s multi-feature retention approach reduces duplicated workflows and ties wishlist behavior directly into rewards and review strategies. Merchants can review plans and see how consolidation could reduce complexity and increase retention by visiting Growave’s pricing page. Consolidate retention features

Start a no-risk evaluation with a full-featured trial and see whether consolidating wishlist, loyalty, and reviews into one platform improves retention metrics and reduces operational overhead. Start a 14-day free trial

FAQ

Q: Which app is easier to set up for a Shopify store without developer resources?
A: Listr is generally easier for quick, low-code setup—its free tier and simple premium plan are designed for minimal technical effort. WC Wishlist Club can also be installed quickly but provides deeper configuration that benefits from developer support when integrating with ESPs or custom themes.

Q: If a merchant uses Klaviyo for email automation, which app fits better?
A: WC Wishlist Club lists Klaviyo integration capabilities (especially at higher tiers), making it a better choice for workflows that depend on ESP-triggered automations. Listr’s reminders are useful but are less focused on ESP-driven sequencing.

Q: How does an all-in-one platform compare to specialized wishlist apps?
A: An all-in-one platform consolidates wishlist, loyalty, referrals, and reviews into a single system. This improves data coherence, automations, and customer experience, often providing better long-term ROI despite a higher starting price. Consolidation reduces the number of integrations to maintain and produces more sophisticated lifecycle campaigns.

Q: If a small store wants to test wishlist behavior before investing, what is the recommended approach?
A: Start with Listr’s free tier or Listr Premium at $4.99/month to validate wishlist engagement and conversion lift. If wishlist signals become central to a retention strategy, evaluate moving to a consolidated platform that connects wishlist actions with loyalty and review programs.