WC Wishlist Club vs. Growave: Loyalty & Wishlist: An In-Depth Comparison

Introduction

Choosing the right retention and engagement tools is one of the most consequential decisions a Shopify merchant makes. App choices affect conversion, repeat purchase behavior, backend complexity, and long-term growth. Many merchants must weigh focused, single-purpose tools against broader suites that consolidate multiple retention functions.

Short answer: WC Wishlist Club is a strong, focused wishlist app that delivers guest wishlist support, price-drop and back-in-stock alerts, and basic analytics for a low monthly fee—useful for merchants who only need wishlist functionality. Growave: Loyalty & Wishlist is better suited for brands that want an integrated retention platform combining wishlist, loyalty and rewards, referrals, reviews, and VIP tiers—delivering more growth per installed app and better long-term value for scaling stores. For merchants trying to reduce tool sprawl and increase customer lifetime value, Growave offers a higher-value proposition.

This article provides an in-depth, feature-by-feature comparison of WC Wishlist Club and Growave: Loyalty & Wishlist. The goal is to clarify each app’s strengths and weaknesses, identify the use cases where each performs best, and show how an integrated approach can reduce friction and improve retention outcomes.

WC Wishlist Club vs. Growave: Loyalty & Wishlist: At a Glance

Deep Dive Comparison

Features

Wishlist Core Capabilities

WC Wishlist Club focuses tightly on wishlist features. It offers guest wishlist support so buyers can save items without creating an account, multi-wishlist support for different collections or occasions, and shareable wishlists to support gifting. The app includes wishlist icons on home, collection, and product pages and offers automated email reminders tied to wishlist activity.

Growave provides wishlist functionality as one piece of a broader retention platform. Wishlist features include saved lists, back-in-stock wishlist emails (on higher tiers), and integration with loyalty and review workflows. Wishlist behavior can be combined with points incentives, nudges, or review requests, which creates more opportunities to drive conversion from saved products.

Practical takeaway:

• Choose WC Wishlist Club if the primary objective is a reliable, focused wishlist implementation with minimal overhead.
• Choose Growave if wishlist behavior should feed into a broader retention strategy (e.g., turn wishlist adds into points, reminders, or review prompts).

Alerts: Price Drop, Back-in-Stock, and Restock

WC Wishlist Club advertises price drop, restock, and back-in-stock alerts as core features available across plans. These are valuable for re-engaging users who sign up for notifications. The app also supports automated email reminders of wishlist items to nudge customers toward purchase.

Growave supports back-in-stock notifications tied to wishlist items and can route those signals into the reviews and loyalty systems (for example, rewarding users who re-purchase after a restock). On higher plans, Growave includes back-in-stock wishlist emails and enhanced automation series to maximize recovery of interest.

Practical takeaway:

• Both apps support the critical alert types needed to recover potential purchases. WC Wishlist Club gives a lightweight, low-cost way to deliver those alerts; Growave layers alerts into broader lifecycle automation.

Loyalty, Points, Referral, VIP Tiers, and Custom Rewards

This is where the two products diverge dramatically.

WC Wishlist Club does not offer loyalty, referrals, or VIP tiers. Its core purpose is wishlist management and associated alerts. For merchants that want points or referral mechanics, a separate app would be required.

Growave is built as an integrated retention suite: loyalty and rewards, VIP tiers, referrals, and custom reward actions are core capabilities. Points can be issued for specific actions (purchases, referrals, reviews, social actions), and VIP tiers allow brands to design multi-level programs that increase customer lifetime value. These mechanics enable systematic LTV improvement without integrating multiple point solutions.

Practical takeaway:

• For any merchant wanting to increase repeat purchases and drive LTV through points, referrals, and tiered benefits, Growave provides functionality WC Wishlist Club does not.

Reviews & User-Generated Content (UGC)

WC Wishlist Club does not provide a reviews or UGC module. Merchants that need product reviews, photo reviews, or moderated UGC must install a separate review app.

Growave includes reviews and UGC tools designed to collect product reviews, display them, request reviews via customizable email sequences, and surface UGC across the storefront. Combining reviews with loyalty (e.g., awarding points for leaving a review) strengthens incentive alignment and drives more authentic content.

Practical takeaway:

• If reviews and UGC are part of the conversion or trust strategy, Growave covers this natively; otherwise multiple apps will be required.

Integrations and Ecosystem

WC Wishlist Club lists integrations with customer accounts and popular email platforms like Klaviyo and Mailchimp. The Enterprise plan supports headless integration and direct Klaviyo/Mailchimp integration for advanced use cases.

Growave integrates broadly across the ecommerce stack: Checkout, Shopify POS, Shopify Flow, Page Builder tools, and messaging platforms such as Klaviyo, Omnisend, Gorgias, Attentive, and Recharge. For merchants using those services, Growave reduces friction by offering native integration points and documented flows.

Practical takeaway:

• WC Wishlist Club integrates where it counts for a wishlist tool, but Growave’s broader ecosystem makes it more appropriate for brands with complex flows and multiple third-party tools.

Customization, Theming, and Headless Support

WC Wishlist Club allows a degree of email customization and—on higher plans—custom design work and headless integration. That makes it feasible for brands that require a bespoke look or run headless architectures, but this may involve custom engineering or higher-tier plans.

Growave supports full customization options, headless via API & SDK on higher plans, and checkout extensions for Shopify Plus. The platform is designed for brand consistency across loyalty, reviews, and wishlist experiences.

Practical takeaway:

• Both apps can support branded experiences, but Growave’s all-in-one approach centralizes the work. For headless or Plus merchants, Growave’s dedicated headless and checkout features are significant.

Analytics and Reporting

WC Wishlist Club advertises “insightful analytics” focused on product and wishlist performance—helpful for merchandising and identifying most-wished items.

Growave provides analytics across loyalty program performance, referral conversion, review collection, and wishlist trends. The holistic analytics help merchants understand how each retention channel contributes to repeat purchase and LTV.

Practical takeaway:

• WC Wishlist Club provides necessary wishlist analytics. Growave gives cross-channel visibility which is more actionable for growth strategies.

Pricing & Value

Pricing comparison requires more than nominal plan costs; it must consider functionality per dollar and the cost of adding separate apps to achieve equivalent coverage.

WC Wishlist Club Pricing

• Basic — $4.99 / month: Unlimited Wishlist, Back in Stock, Price Drop, Restock Alert, Wishlist Reminder, Import/Export, Guest/share/Multi-Wishlist, Customize Emails.
• Pro — $9.99 / month: Same feature set at a higher tier (likely includes higher support or usage thresholds).
• Advance — $14.99 / month: Same core features; incremental support/limits.
• Enterprise — $24.99 / month: Headless integration, Back in Stock import/export, Klaviyo/Mailchimp integrations, Custom design, Custom feature builds.

These prices are competitive for merchants that only need wishlist features and basic alerts. At sub-$25/month, WC Wishlist Club is low-cost and straightforward.

Growave Pricing

• Free plan: Free, covers 100 orders/month (500 total), basic loyalty points, wishlist, product reviews, imports/exports, Growave branding, 48hr email support.
• Entry — $49 / month: Advanced rewards, referral program and fraud protection, nudges, review request email series, POS & Flow, +1 integration, customizable emails, 24/7 email support.
• Growth — $199 / month: VIP tiers, dedicated loyalty page, POS Loyalty QR, points expiration & gift cards, review attributes, Google Shopping Reviews & Instagram UGC, back-in-stock wishlist emails, onboarding, priority support.
• Plus — $499 / month: Checkout extensions, headless API & SDK, custom loyalty page design, custom reward actions, unlimited integrations, CSM, dedicated launch plan, 24/7 support.

Value analysis:

• For merchants who only need wishlist features, WC Wishlist Club is clearly lower-cost and better value per dollar for that single function.
• For merchants who want loyalty, referrals, reviews, and wishlist in one place, Growave provides more features per installed app. If separate apps would be required to reproduce Growave’s functionality, Growave can represent better value for money when accounting for subscription costs, development time, and integration maintenance.

Practical calculation example (conceptual, not tied to exact shop sizes):

• Merchant A needs wishlist + reviews + basic loyalty. Buying three separate apps could cost $50–$200+/month total, plus the time cost to integrate and maintain them. Growave’s $49–$199 plans may consolidate those needs and reduce overhead. This is the scenario where Growave’s value proposition is strongest.

Integrations & Workflow Compatibility

Email Marketing and Automation

WC Wishlist Club integrates with Klaviyo and Mailchimp, letting merchants trigger wishlist-based emails. That supports targeted re-engagement workflows but still requires the merchant to orchestrate broader customer journeys manually.

Growave integrates with Klaviyo, Omnisend, and many other platforms and provides built-in review request series and loyalty-related automations. The platform’s native features reduce the amount of custom automation required outside the app.

Practical takeaway:

• WC Wishlist Club works well if Klaviyo/Mailchimp are the primary email systems and the merchant wants to manage flows externally.
• Growave reduces dependence on external orchestration by supplying native automations.

Checkout, POS, and Shopify Flow

WC Wishlist Club’s Enterprise plan offers headless support; there’s no built-in POS or deep checkout feature set noted in lower tiers.

Growave supports Shopify POS and checkout extensions on higher plans and integrates with Shopify Flow for automation. For merchants selling in-store or using checkout-level experiences (Plus merchants), Growave’s integrations are an advantage.

Practical takeaway:

• Stores using POS or a Plus checkout strategy will find Growave better aligned with those needs.

Implementation, UX, and Development Overhead

Time to Launch

WC Wishlist Club is likely quicker to install for wishlist-only needs: a few theme edits or a plugin installation delivers wishlist icons, guest wishlist support, and alerts. Lower technical requirements translate to faster time-to-value for merchants with simple needs.

Growave’s initial setup can be more involved because it covers multiple modules (loyalty, referrals, reviews, wishlist). However, the extra setup time pays dividends by consolidating multiple programs under a single integrated system and offering onboarding on paid plans.

Practical takeaway:

• For a quick wishlist rollout, WC Wishlist Club is faster and lighter.
• For a strategic retention program, Growave’s initial setup provides broader, longer-term benefits.

Customization and Theme Integration

WC Wishlist Club supports custom email templates across plans and custom design on the Enterprise tier. This is sufficient for many brands but may require extra effort for deeply custom storefronts.

Growave supports full customization, headless support, and custom loyalty pages on higher plans—built for scenario where retaining a consistent brand experience across loyalty, reviews, and wishlist is important.

Practical takeaway:

• Both apps can be customized; Growave centralizes customization for multiple retention channels.

Support, Onboarding, and Documentation

WC Wishlist Club’s support model varies by plan; basic plans include standard support while Enterprise includes custom feature builds and design assistance. For merchants on lower tiers, support is likely email-based.

Growave provides tiered support matching plan levels. The Entry and Growth plans include 24/7 email/chat support; higher plans include dedicated customer success managers, launch plans, and phone support. This level of service is valuable for merchants who consider loyalty programs strategic investments rather than afterthoughts.

Practical takeaway:

• Smaller merchants on a budget may be satisfied with WC Wishlist Club’s support. Merchants wanting hands-on guidance, onboarding, and a strategic partner should prefer Growave.

Security, Data Ownership, and Compliance

Both apps operate within Shopify’s app framework and access the data required to perform their functions. WC Wishlist Club mentions integrations with Klaviyo/Mailchimp and headless options; merchants should confirm data access policies and privacy practices during installation.

Growave, as a larger platform, documents enterprise-level considerations for Shopify Plus and headless deployments. Merchants should review data processing agreements and integration scopes to ensure compliance with privacy regulations.

Practical takeaway:

• Confirm data handling and privacy policies prior to launch for either app; enterprise merchants should request specific documentation where needed.

Scalability and Shopify Plus Readiness

WC Wishlist Club offers headless and enterprise features on its highest tier, which indicates some readiness for larger or more technical implementations.

Growave explicitly targets scaling brands and Shopify Plus merchants with dedicated Plus-level features like checkout extensions, headless APIs, and customer success support. For merchants anticipating rapid growth or operating at a Plus scale, Growave’s roadmap and features are better aligned.

Practical takeaway:

• For long-term scalability and checkout-level integration, Growave provides a fuller set of capabilities.

Use Cases: Which App Is Best For Which Merchant?

• Small stores that only need wishlist functionality:
  • WC Wishlist Club is a clear choice. Low monthly costs (starting at $4.99) and focused feature sets (guest wishlist, multi-wishlist, shareable lists, price-drop and restock alerts) deliver immediate value without complexity.
• Stores that want wishlist plus a basic review or loyalty solution:
  • Growave becomes relevant as soon as the merchant wants to use wishlist behavior to feed a loyalty loop or collect reviews. Consolidating these features into one platform simplifies admin and can reduce total monthly spend compared to multiple single-purpose apps.
• Growth-oriented DTC brands seeking repeat purchase lift:
  • Growave’s loyalty, referral, and VIP tiers—combined with reviews and wishlist—offer an integrated approach to increase customer lifetime value, making Growave the better strategic choice.
• Shopify Plus merchants or headless stores:
  • While WC Wishlist Club offers enterprise/headless options, Growave’s Plus plan, checkout extensions, and headless SDK/API are purpose-built for enterprise-scale integrations.
• Merchants on an extremely tight budget who only need wishlist:
  • WC Wishlist Club delivers the best short-term value for wishlist-only needs.

Pros and Cons Snapshot

WC Wishlist Club — Pros

• Very low starting price for wishlist features.
• Guest, multi, and share wishlist support.
• Price drop and back-in-stock alerts included on low plans.
• Simple UI and quick setup for wishlist-first stores.
• High user rating (4.9) across 142 reviews indicates strong satisfaction within its target use-case.

WC Wishlist Club — Cons

• Limited to wishlist features; lacks loyalty, referrals, and reviews.
• Additional capabilities require third-party apps, increasing stack complexity.
• Enterprise features required for headless or deeper integrations.

Growave — Pros

• Integrated retention platform: loyalty, wishlist, referrals, reviews, VIP tiers.
• Robust integrations across Shopify ecosystem (POS, checkout, Klaviyo, etc.).
• Enterprise-grade options for Shopify Plus and headless shops.
• Large user base and review count (1,197 reviews at 4.8) indicating broad adoption.
• Consolidates multiple retention channels into a single system, reducing maintenance.

Growave — Cons

• Higher starting price for full functionality (Entry at $49/month).
• Implementation complexity can be greater due to multi-module setup.
• May be more capability than needed for merchants only seeking a wishlist.

The Alternative: Solving App Fatigue with an All-in-One Platform

Merchants frequently encounter app fatigue: the slow accumulation of single-purpose apps that each solve one problem but collectively create maintenance overhead, billing complexity, and inconsistent customer experiences. Typical symptoms include multiple subscriptions, overlapping features, duplicated contact lists, and a fragile integration surface that breaks during theme updates or platform changes.

The limits of single-purpose apps:

• Fragmented data: wishlist behavior in one app, loyalty points in another, and reviews in a third makes cross-channel analysis difficult.
• Higher total cost: several specialized apps can cost more than a single multi-feature solution.
• User friction: each app often introduces its own UI, forms, and email templates, causing inconsistent brand experience.
• Operational overhead: more apps means more vendor relationships, support tickets, and version updates.

Growave’s answer to app fatigue is the "More Growth, Less Stack" philosophy: consolidate retention capabilities into a single suite so merchants spend less time integrating and more time optimizing customer journeys. Rather than stacking multiple single-purpose tools, a single platform can deliver consistent cross-channel experiences while simplifying management.

Growave combines loyalty, reviews, referrals, wishlist, and VIP tiers in one system. This integration unlocks outcomes that multiple separate apps struggle to deliver:

• Points for wishlist actions: turn a wishlist add into future purchase incentives.
• Rewards for leaving reviews that feed UGC programs.
• Referral campaigns that tie into VIP tier status to create community-led growth.
• A single analytics view that links rewards to repeat purchase rates and LTV.

Merchants considering consolidation should review pricing tiers carefully and evaluate how the consolidated features reduce the need for additional subscriptions. Many teams find that moving to a single platform reduces total cost of ownership while increasing strategic coherence.

Merchants can evaluate plan fit and pricing details directly on the Growave plans page to see how consolidation could reduce operational load and total monthly spend: consolidate retention features.

For stores that want to evaluate platform fit interactively, booking a walkthrough can clarify how existing wishlist, rewards, and review programs translate into an integrated implementation: book a personalized demo.

Growave offers specific tools that replace common single-purpose apps:

• Consolidate loyalty and rewards with points, VIP tiers, and custom reward actions, enabling strategic programs without separate vendors. See how the platform supports long-term repeat purchase through loyalty and rewards that drive repeat purchases.
• Reduce reliance on third-party review apps by using native reviews & UGC to collect and display customer feedback; this also streamlines incentives via points. Merchants can learn how to collect and showcase authentic reviews.
• For merchants seeking social proof and inspiration, Growave publishes customer stories and examples that demonstrate combined outcomes of loyalty, reviews, and wishlist synergy; those case studies can help planning: customer stories from brands scaling retention.

Growave’s platform-level advantages:

• Fewer billing relationships and a single source of truth for customer engagement metrics.
• Built-in integrations with common marketing and customer support tools reduce engineering lift.
• Programmatic automation (reward actions, review triggers, and membership benefits) enables more effective lifecycle marketing.

For merchants on Shopify Plus, Growave provides specific capabilities designed for enterprise checkout and headless flexibility. Explore solutions for high-growth brands to ensure technical alignment: solutions for high-growth Plus brands.

If the objective is to measure the incremental value of consolidation, merchants should compare the combined cost of a wishlist app, a loyalty app, a review app, and a referral app against a single Growave plan—and account for engineering overhead and duplicated integrations. For many scaling brands, the consolidated route is better value for money.

If a merchant prefers to trial the platform before committing, Growave publishes clear pricing and plan comparisons to help stakeholders decide: consolidate retention features. Additional insight about real-world setups is available in the Growave App Store listing, which includes reviews and install instructions for Shopify merchants: install from the Shopify App Store.

For teams that want a walkthrough of how loyalty, wishlist, reviews, and referrals work together in a single system, booking a demo gives practical answers and ROI expectations: book a personalized demo.

Combining Growave’s loyalty module with review automation multiplies outcomes: rewarding customers for reviews increases UGC volume, which then increases conversion on product pages and lifts repeat purchases. Learn how this integration works in practice by exploring loyalty and rewards that drive repeat purchases and how review automation is implemented to create trust signals via collect and showcase authentic reviews.

By revisiting the pricing page and running a comparative subscription analysis, teams can quantify the savings and less tangible benefits like reduced engineering time and a cleaner brand experience: consolidate retention features. For merchants who prefer to install first and decide later, Growave’s Shopify App Store listing provides a clear path to getting started: install from the Shopify App Store.

Hard CTA (early): Book a personalized demo to see how an integrated retention stack improves retention and reduces tool sprawl. book a personalized demo

Migration Considerations

For merchants currently using WC Wishlist Club and thinking about consolidation, consider these migration items:

• Data portability: export wishlist data (import/export is supported by WC Wishlist Club) and prepare to map customer identifiers to the new system.
• Email automations: audit existing flows (wishlist reminders, back-in-stock alerts) and prioritize recreating key automations in the new platform to avoid drop-offs.
• Loyalty and review policies: plan point values, reward thresholds, and review incentives to ensure a consistent customer experience when switching systems.
• Theme changes: confirm how widgets and icons will be replaced to maintain brand continuity.
• Testing: run a staged rollout and measure conversion and re-engagement before fully switching off the legacy app.

Growave supports import/export and onboarding on paid plans to ease migration. Merchants should consult the pricing and onboarding documentation when planning migrations: consolidate retention features.

Conclusion

For merchants choosing between WC Wishlist Club and Growave: Loyalty & Wishlist, the decision comes down to scope and strategy. WC Wishlist Club is an excellent choice for merchants who need a simple, focused wishlist tool with price-drop and restock alerts at a low monthly cost. Growave: Loyalty & Wishlist is better for brands that want an integrated retention platform—combining wishlist functionality with loyalty, referrals, reviews, and VIP tiers—to drive sustainable increases in repeat purchases and LTV.

If the main objective is to minimize monthly spend and deliver wishlist functionality quickly, WC Wishlist Club delivers strong value. If the objective is to grow customer lifetime value, reduce app fatigue, and consolidate retention workflows, Growave provides a higher-value alternative that eliminates multiple standalone subscriptions and centralizes customer engagement.

For merchants ready to explore consolidation and see how centralized retention drives measurable growth, start a 14-day free trial to evaluate the platform hands-on and compare it to the cost of multiple single-purpose apps. consolidate retention features

FAQ

What are the main differences between WC Wishlist Club and Growave: Loyalty & Wishlist?

• WC Wishlist Club is a focused wishlist and alert tool with guest, multi-wishlist, share features, and price-drop/restock alerts. Growave is an all-in-one retention suite that includes wishlist plus loyalty, referrals, reviews, and VIP tiers. The right choice depends on whether the primary need is a simple wishlist or a comprehensive retention strategy.

How do pricing and value compare?

• WC Wishlist Club starts at $4.99/month and is low-cost for wishlist-only needs. Growave offers a free tier and paid plans starting at $49/month; while more expensive upfront, Growave can provide better value for merchants who would otherwise buy several single-purpose apps to replicate its multi-channel features.

If a merchant uses Klaviyo for email, which app is easier to integrate?

• Both apps integrate with Klaviyo, but Growave provides broader native automations and integrations that reduce manual orchestration. WC Wishlist Club connects wishlist events to Klaviyo for targeted emails, which is suitable if the merchant prefers to manage flows in Klaviyo.

How does an all-in-one platform compare to specialized apps?

• An all-in-one platform reduces tool sprawl, centralizes data, and simplifies programs like loyalty, reviews, and wishlist into a single coherent strategy. Specialized apps may be less expensive or quicker to launch for singular needs but can increase integration overhead and limit cross-channel optimization. Merchants should weigh short-term costs against long-term operational simplicity and strategic capabilities.