WC Wishlist Club vs. CP24 Advanced Wishlist: An In-Depth Comparison

Introduction

Choosing the right wishlist app is a small decision with an outsized impact on retention, average order value, and repeat purchases. Merchants must weigh features, integrations, pricing, and long-term maintainability when selecting a solution that will be used by customers day after day.

Short answer: WC Wishlist Club is a polished, reliable wishlist app with mature email alerting and solid analytics for stores that want a focused wishlist solution. CP24 Advanced Wishlist adds web-push capabilities and an entry-level free plan for stores that want to experiment with push-driven re-engagement. For merchants wanting a single vendor to handle loyalty, reviews, referrals, VIP tiers, and wishlist together — reducing app sprawl and data fragmentation — an integrated retention platform such as Growave offers better value for money and a unified growth stack.

This article provides a feature-by-feature, evidence-backed comparison of WC Wishlist Club (WebContrive) and CP24 Advanced Wishlist (CloudPlug24). The goal is to make it clear which app fits which merchant profile, where each excels or falls short, and how a consolidated platform can solve common limitations of single-purpose tools.

WC Wishlist Club vs. CP24 Advanced Wishlist: At a Glance

Deep Dive Comparison

The following sections analyze both apps across functional categories that matter when selecting a wishlist solution: core wishlist capabilities, notifications and re-engagement, customization and front-end experience, analytics, integrations, pricing and value, support, implementation, and privacy. Each subsection identifies strengths, limitations, and practical recommendations for merchants.

Features

Core Wishlist Capabilities

WC Wishlist Club

• Supports guest wishlists, multiple named wishlists, and shareable lists.
• Wishlist icons display on Home, Collection, and Product pages.
• Unlimited wishlists across all paid plans.
• Synchronization appears to rely on customer accounts for cross-device persistence.

CP24 Advanced Wishlist

• Offers guest wishlists, multiple wishlists, and device sync.
• Shows wishlisted count on product pages and includes a responsive front-end.
• Free tier limits monthly wishlist items to 100 and increases with paid tiers.

Evaluation

• Both apps cover core wishlist expectations: save-for-later, multiple lists, and sharing. WC Wishlist Club emphasizes unlimited wishlists and consistent UI placement; this is useful for stores that want a persistent on-site wishlist affordance.
• CP24’s device sync and visible wishlisted counts are useful social proof on product pages. Its free tier enables low-risk experimentation for stores with light wishlist volume.

Recommendation

• Stores that expect heavy wishlist usage (e.g., fashion, gift registries) should value WC Wishlist Club’s unlimited scheme. Stores testing wishlist engagement or prioritizing opt-in channels (push) can leverage CP24’s free/progressive tiers.

Alerts, Reminders, and Re-Engagement

WC Wishlist Club

• Sends price drop, restock, back-in-stock alerts.
• Automates wishlist reminders via email.
• Explicit integrations listed: Klaviyo and Mailchimp, which can be used to build richer email flows.

CP24 Advanced Wishlist

• Sends price drop and low-stock reminders for wishlisted items.
• Collects push tokens and runs web-push campaigns (welcome + campaign pushes).
• Push impressions and wishlist items are metered by plan.

Evaluation

• WC Wishlist Club leans on email as the primary re-engagement channel and supports tailored automated emails — this aligns well with merchants that have invested in email programs (especially with Klaviyo or Mailchimp).
• CP24’s native web-push capability is an advantage for shops seeking an additional re-engagement channel beyond email (particularly when email deliverability is a concern or for short-term price-drop bursts).

Recommendation

• If the store already relies on an email-driven lifecycle with Klaviyo or Mailchimp, WC Wishlist Club integrates more naturally into those flows and will be more effective for long-form re-engagement. If adding a non-email channel matters, CP24’s web-push can supplement reach, especially for limited-time promos.

Front-End Customization & UX

WC Wishlist Club

• Customizable wishlist icons and placements on multiple page types.
• Enterprise plan includes custom design and headless integration for advanced storefronts.
• Front-store text customization for non-English stores is available on higher tiers.

CP24 Advanced Wishlist

• Fully configurable front-end; responsive design; supports multiple languages.
• Shows wishlisted counts directly on product listings (helps with social proof).

Evaluation

• Both apps allow visual customization and multi-language support. WC Wishlist Club’s Enterprise tier offers headless integrations, which benefits advanced storefronts and Shopify Plus implementations.
• CP24’s visible count and responsive UI are practical for conversion-focused templates.

Recommendation

• For headless or extensively customized storefronts, WC Wishlist Club’s Enterprise features are meaningful. Mid-market merchants can get similar front-end control with CP24 on lower-cost plans.

Analytics & Reporting

WC Wishlist Club

• Provides "insightful analytics" and live tracking of wishlist products and users.
• Enterprise plan includes import/export and expanded reporting use-cases.

CP24 Advanced Wishlist

• Offers a metrics dashboard on the free plan and progressively more detailed reports on paid plans.
• Push impressions and wishlist item quotas are tracked in-plan.

Evaluation

• WC Wishlist Club’s analytics are positioned as operationally useful, especially when paired with email automations to act on wishlists.
• CP24 includes basic metrics and dashboarding, but detailed analytics are gated behind paid tiers.

Recommendation

• Merchants that rely on data to prioritize restocks or price promotions should prefer WC Wishlist Club for out-of-the-box wishlist analytics. Shops on a tight budget can use CP24 to get initial metrics and upgrade as needed.

Integrations & Ecosystem

WC Wishlist Club

• Explicitly calls out Klaviyo and Mailchimp integrations in the app listing.
• Enterprise includes Klaviyo/Mailchimp integration and headless capabilities.
• Appears to support common Shopify account flows.

CP24 Advanced Wishlist

• Built-in web-push collection and campaign features reduce dependency on third-party push providers.
• Does not list a broad set of third-party app integrations in the provided data.

Evaluation

• WC Wishlist Club’s link to email platforms like Klaviyo is a strategic advantage for stores that treat email as the backbone of retention. Klaviyo integration allows wishlists to feed into lifecycle segments, triggered flows, and attributed revenue tracking.
• CP24’s strength lies in owning the push channel internally which simplifies setup for merchants who do not want an additional push provider. However, limited third-party integrations may force duplication of effort for merchants that already have an established tech stack.

Recommendation

• Stores using a broader martech stack (e.g., Klaviyo, Gorgias, Recharge) should prefer an app that explicitly supports those integrations. If a merchant wants a lightweight solution with built-in push and fewer external connections, CP24 can be attractive.

Pricing & Value

WC Wishlist Club Pricing (monthly)

• Basic: $4.99 — Unlimited wishlist, alerts, reminders, import/export, guest/share/multi-wishlist, customizable emails.
• Pro: $9.99 — Same feature set (likely higher usage allowances).
• Advance: $14.99 — Additional allowances and support.
• Enterprise: $24.99 — Headless integration, back-in-stock import/export, Klaviyo/Mailchimp integration, custom design, custom feature builds.

CP24 Advanced Wishlist Pricing (monthly)

• FREE — Share wishlist, metrics dashboard, guest wishlist, welcome & push campaign, up to 100 wishlist items/mo, 100 push impressions/mo.
• Basic: $2.99 — Detailed reports, multiple wishlist, price drop & low stock reminders, up to 2K wishlist items/mo, 10K push impressions/mo.
• Professional: $9.99 — 10K wishlist items/mo, 50K push impressions/mo, unlimited sessions.
• Enterprise: $19.99 — 25K wishlist items/mo, 100,000K push impressions/mo, unlimited sessions.

Evaluation

• WC Wishlist Club’s pricing is straightforward with unlimited wishlist counts even on the lowest paid tier. The highest value comes from integrating email automation providers and headless support in Enterprise.
• CP24’s free plan is compelling for testing, and paid tiers scale by item counts and push impression volume; this model fits merchants who expect moderate volume without immediate expense.

Value-for-money framing (avoid the word "cheaper")

• WC Wishlist Club offers clear value for stores focused on email alerts and unlimited wishlist usage, especially when sending automated emails that convert wishlists into purchases.
• CP24 offers better entry-level value for merchants wanting to test wishlist behavior and use native web-push at minimal cost.

Recommendation

• Choose WC Wishlist Club when the aim is predictable cost with unlimited wishlist functionality and meaningful email automation. Choose CP24 when testing new engagement channels cheaply or when push impressions are part of the strategy.

Support, Reviews & Reliability

WC Wishlist Club

• Review volume: 142 reviews with a 4.9 rating — indicates broad adoption and consistent user satisfaction.
• Enterprise plan indicates custom feature support and design, implying a willingness to service larger customers.

CP24 Advanced Wishlist

• Review volume: 6 reviews with a 5.0 rating — high satisfaction among a small user base, but limited public feedback.

Evaluation

• WC Wishlist Club’s larger review base (142) at 4.9 suggests a tested product across more merchants, which lends operational confidence.
• CP24’s perfect rating across fewer reviews shows promising early-stage satisfaction but lacks the broad validation of a larger review set.

Recommendation

• Merchants who prioritize social proof and established reliability should favor apps with higher review counts unless the feature set of the smaller app directly solves a specific problem (e.g., native web-push).

Implementation & Developer Considerations

WC Wishlist Club

• Offers headless support and custom feature builds on Enterprise — suitable for stores with custom front-ends, Progressive Web Apps (PWAs), or Shopify Plus needs.
• Import/export for back-in-stock lists helps migrations or bulk operations.

CP24 Advanced Wishlist

• Lightweight installation and built-in push simplify initial setup.
• Session and impression quotas should be reviewed against expected campaign volume.

Evaluation

• WC Wishlist Club’s headless options are more suitable for technical teams and larger stores that need tight integration with the storefront.
• CP24 is easier to start with and can be implemented by non-technical teams who want immediate push engagement.

Recommendation

• For complex storefront architectures or headless projects, WC Wishlist Club is better aligned. For rapid deployment and experimentation without heavy dev resources, CP24 offers speed to value.

Performance, Scalability & Data Ownership

WC Wishlist Club

• Designed for unlimited wishlist counts on paid tiers; Enterprise provides additional import/export and headless capabilities which are critical for scale.
• Integration with email platforms ensures wishlist data can be synced to owned marketing databases.

CP24 Advanced Wishlist

• Plan-based caps (wishlist item quotas, push impressions) make it important to forecast growth to avoid unexpected upgrades.
• Native push data may be less portable depending on vendor export options.

Evaluation

• Unlimited lists plus export features make WC Wishlist Club preferable for high-growth merchants who need to control and own their wishlist data.
• CP24’s quotas can fit smaller merchants but require monitoring as the store scales.

Recommendation

• Consider current wishlist volume and projected growth. If growth is expected within months, choose an app with unlimited or enterprise-tier scalability to avoid migration friction.

Security & Privacy

WC Wishlist Club

• Works with customer accounts and popular email platforms; likely aligns with common data handling practices for GDPR and other frameworks when integrating with Klaviyo/Mailchimp.

CP24 Advanced Wishlist

• Collects push tokens and visitor data for campaigns; merchants should confirm data retention and consent flows for push opt-ins, especially in regions with strict privacy laws.

Evaluation

• Both apps should be evaluated for compliance with local privacy laws and the storage of tokens/identifiers. Push token collection requires clear consent flows; merchants should verify how each vendor handles opt-outs and data deletion.

Recommendation

• Confirm privacy and data-deletion policies before installing, particularly for stores operating in GDPR/CCPA-sensitive regions or with strict compliance requirements.

Migration, Multi-App Stacks, and Long-Term Maintainability

Common reality

• Many merchants add a wishlist app as one piece of a larger retention stack: loyalty programs, referral systems, review widgets, and email automation. Each additional app increases maintenance, data fragmentation, and the potential for conflicts.

WC Wishlist Club

• Integrates with established email platforms to reduce duplication (wishlists flow into Klaviyo). Enterprise-level support for headless reduces the need for workarounds.

CP24 Advanced Wishlist

• Native push reduces the need for separate push providers but may duplicate functionality if the merchant already uses a push provider like PushOwl or Postscript.

Evaluation

• Single-purpose apps work well when they excel at a single function and integrate cleanly with the rest of the stack. However, the more single-purpose tools are added, the higher the risk of inconsistent customer experiences and more complicated analytics.

Recommendation

• Prioritize wishlist apps that either integrate cleanly with core marketing systems or that fit into a broader consolidated solution to reduce long-term maintenance.

Real-World Use Cases: Which App Fits Which Merchant?

WC Wishlist Club is best for:

• Merchants that rely heavily on email marketing and want wishlists feeding into existing Klaviyo/Mailchimp flows.
• High-wishlist-volume stores that need unlimited lists and enterprise options for headless shops.
• Merchants that want mature analytics and the ability to act on wishlist data with automated emails.

CP24 Advanced Wishlist is best for:

• Merchants who want a free or low-cost way to test wishlist engagement and web-push re-engagement.
• Stores that want to add a non-email reactivation channel without onboarding a separate push provider.
• Small-to-medium stores that prioritize rapid deployment and limited initial spend.

The Alternative: Solving App Fatigue with an All-in-One Platform

Single-purpose tools solve narrow problems well. However, most stores need more than a wishlist to move the needle on lifetime value. Adding separate apps for loyalty, referrals, reviews, wishlists, and VIP tiers creates what many merchants call app fatigue — a state where technical debt, duplicated features, multiple billing lines, inconsistent customer experiences, and fragmented customer data slow operations and growth.

Why app fatigue matters

• Operational overhead: Each app requires onboarding, theme updates, periodic maintenance, and reconciliation with analytics.
• Fragmented data: Customer behavior lives in multiple silos, making coherent segmentation and lifecycle campaigns harder to build.
• User experience drift: Different UI models, inconsistent messaging, and misaligned rewards or reminders create friction for repeat buyers.
• Rising costs: Even modest monthly fees compound as more tools are added; the true cost includes time spent managing them.

The "More Growth, Less Stack" approach

A single, integrated retention platform reduces tool sprawl by consolidating loyalty, referrals, reviews, wishlist, and VIP tiers into a unified product. That consolidation helps merchants:

• Retain customers through consistent, multi-channel programs.
• Increase LTV by combining rewards with wishlist incentives and review collection.
• Simplify analytics by preserving a single canonical customer profile.

Growave positions itself around that exact philosophy. Merchants can choose to consolidate retention features and reduce fragmentation by moving workflows to a single vendor that supports those core retention levers.

• For loyalty and reward mechanics, Growave offers robust loyalty and rewards that drive repeat purchases.
• For social proof and UGC, Growave enables merchants to collect and showcase authentic reviews.

Growave’s suite includes wishlist functionality as part of a broader platform, so wishlist behavior ties directly into reward programs, referral campaigns, and review collection. That connection allows richer automation (e.g., rewarding points for wishlist actions or granting VIP status based on wishlist-to-purchase conversions) without stitching flows across multiple vendors.

How an integrated approach removes friction

• Unified customer profiles: Wishlist saves, referral activity, loyalty points, and reviews all map to the same customer entity — enabling precise segmentation.
• Fewer integrations: Instead of managing separate billing and support lines, merchants rely on one partner for retention features. To compare and explore how consolidation looks in practice, merchants can install the platform directly or review platform options on the Shopify App Store; for a quick install, merchants can try the integrated app from the Shopify App Store.
• Smoother campaigns: For example, rather than exporting wishlist data to a separate loyalty app, Growave allows combining wishlist triggers with point awards in one flow — making campaigns faster to build and easier to analyze.
• Enterprise readiness: For brands on Plus or headless setups, the platform supports advanced customization and workflows for scaling stores; merchants can review solutions for high-growth Plus brands.

Practical benefits that matter to merchants

• Increase retention without adding teams: Centralized retention features reduce the need for manual coordination between marketing and development.
• Convert wishlist signals into revenue: When wishlist actions are connected to rewards or alerts, merchants can close the loop between intent (a wishlist) and conversion.
• Reduce tech-stack conflicts: One vendor controlling multiple widgets reduces the risk of theme conflicts and duplicated UI components.
• Real customer stories: Merchants considering consolidation can see how other brands used integrated retention to scale in the platform’s customer stories from brands scaling retention.

Interoperability and integrations

An integrated platform needs to connect to the rest of the merchant’s stack. Growave supports connections that matter:

• Marketing automation and email platforms for richer flows.
• Checkout and subscription tools to tie rewards to purchase behaviors.
• Popular storefront builders to preserve page-level control.

Merchants looking to explore the platform further can see pricing tiers and trial options to estimate ROI; to evaluate plans, merchants can consolidate retention features.

When consolidation is not the right immediate choice

• If a merchant’s priority is solely to test web-push with minimal investment, a free wishlist + push experiment (like CP24’s free tier) may be the fastest path to learn.
• Stores with heavy, bespoke development in a headless environment may require phased migrations, beginning with wishlist and moving other functions later.

For merchants ready to evaluate an integrated alternative with demos and strategic onboarding, a tailored walkthrough is useful. Book a personalized demo to see how an integrated retention stack improves retention. Book a demo that aligns product fit to growth goals.

How consolidation compares on cost and ROI

• Short term: An all-in-one platform has a higher entry price than the cheapest single-purpose app, but when compared to the collective monthly cost of multiple single-purpose apps, it frequently becomes better value for money once loyalty, reviews, referrals, and wishlist are considered together.
• Long term: Improved data quality and fewer app conflicts reduce developer hours and speed up campaigns, which increases lifetime value and lowers churn. Merchants can calculate the breakeven point against standalone apps by projecting increased repeat purchases and reduced operational overhead — a calculation often favoring consolidation for stores past the early experimentation stage.

To test the platform’s fit and cost profile, merchants can review pricing tiers and trial options: consolidate retention features. For a quick install and to see the app’s listing and reviews, merchants can also try the integrated app from the Shopify App Store.

Choosing Between WC Wishlist Club, CP24 Advanced Wishlist, or an All-in-One Platform

The right choice depends on business priorities, growth stage, and technical capacity. Below is a quick guide to help merchants map needs to options.

• If the priority is a simple, reliable wishlist with unlimited wishlist counts and mature email automations, WC Wishlist Club is a fitting single-purpose tool.
• If the goal is to test web-push and get started with minimal spend, CP24 Advanced Wishlist’s free tier is attractive.
• If the merchant wants to reduce app sprawl, centralize customer data, and run integrated loyalty + wishlist + reviews programs to increase LTV, an integrated platform that combines these features will be stronger long-term. Growave’s approach offers integrated loyalty programs and wishlist functionality tied to review and referral flows, enabling merchants to reward customers and increase repeat purchases through loyalty and referrals and to collect and use reviews as social proof.

For merchants evaluating migration risk and ROI:

• Small stores testing product-market fit can validate wishlist demand with CP24 Free.
• Growing stores that already use Klaviyo or require headless support should prefer WC Wishlist Club or consider moving to a single platform that supports email integrations and enterprise features.
• Stores with plans to scale loyalty and referrals should evaluate consolidation early; this reduces later migration complexity.

For merchants who want to explore consolidated options hands-on, schedule a demo to understand how product fit maps to growth objectives: Book a demo that aligns product fit to growth goals.

Conclusion

For merchants choosing between WC Wishlist Club and CP24 Advanced Wishlist, the decision comes down to priorities. WC Wishlist Club is an excellent choice for merchants who need a focused, unlimited-wishlist tool with strong email alerting and enterprise headless options. CP24 Advanced Wishlist is a solid option for merchants who want to test wishlist engagement and web-push re-engagement at minimal cost.

However, both single-purpose apps contribute to app fatigue as stores add complementary tools (loyalty, reviews, referrals). For merchants who want to reduce tool sprawl and centralize retention, an integrated platform that combines wishlist functionality with loyalty, referrals, reviews, and VIP tiers often represents better value for money. Growave’s "More Growth, Less Stack" approach ties wishlist behavior into rewards, referral pipelines, and review collection, so merchants can convert intent into orders and build repeatable retention programs. Merchants ready to reduce fragmentation can consolidate retention features and review how the platform supports loyalty and reviews in a single product. Start a 14-day free trial to see how a unified retention stack accelerates growth. Start a 14-day free trial

FAQ

Q: Which app has stronger proof of reliability and user satisfaction?

• WC Wishlist Club has a larger review base (142 reviews) with a 4.9 rating, providing broader social proof. CP24 has a 5.0 rating but only 6 reviews; it shows strong satisfaction among early users but lacks volume validation.

Q: Which app is better for stores that use Klaviyo or Mailchimp?

• WC Wishlist Club explicitly lists Klaviyo and Mailchimp integrations and positions wishlist alerts to work with email automation, making it a smoother fit for merchants that rely on email-based lifecycle marketing.

Q: How does web-push change the value proposition of CP24 Advanced Wishlist?

• CP24’s native web-push collection and campaign features give a merchant an additional channel to reach visitors outside email. That capability is especially useful for time-sensitive price-drops or when email deliverability is inconsistent. Merchants should weigh push quotas and expected impressions against campaign plans.

Q: How does an all-in-one platform compare to specialized apps?

• An integrated platform reduces integration work, centralizes customer data, and enables combined campaigns (e.g., awarding loyalty points for wishlist actions or targeting wishlisters with referral incentives). For merchants who plan to run loyalty, referrals, reviews, and wishlist programs together, consolidation typically offers a faster path to coherent, high-LTV customer experiences. For merchants who are only experimenting or want one narrow capability now, specialized apps remain useful experiments before consolidation.