Ultimate Wishlist vs. Froonze VIP Loyalty & Wishlist: An In-Depth Comparison

Introduction

Choosing the right retention tools is one of the hardest decisions a Shopify merchant must make. Browsing the App Store reveals dozens of single-purpose wishlist apps and several multi-feature loyalty platforms — each promising higher conversion, repeat purchases, or better customer intelligence. Picking the wrong fit can mean extra monthly bills, fragmented customer data, and lost opportunities to retain shoppers.

Short answer: Ultimate Wishlist is a focused, lightweight wishlist solution that works well for stores that want a simple, customizable wishlist with email reminders and basic analytics. Froonze VIP Loyalty & Wishlist is a broader loyalty platform that bundles wishlists with VIP tiers, referrals, store credit, and a customer dashboard — better suited for merchants that want to run rewards programs alongside wishlists. For merchants who want to avoid tool sprawl and manage loyalty, referrals, reviews, and wishlists from one place, an integrated platform like Growave is often a stronger value-for-money option.

This post provides an in-depth, feature-by-feature comparison of Ultimate Wishlist (Config Studio) and Froonze VIP Loyalty & Wishlist (Froonze Limited), using review counts, ratings, pricing details, and feature lists to highlight strengths, weaknesses, and ideal use cases. The goal is to help merchants choose the best app for their retention goals and to show how a unified approach can reduce friction and improve lifetime value.

Ultimate Wishlist vs. Froonze VIP Loyalty & Wishlist: At a Glance

Feature Comparison

Wishlist Functionality: Core Capabilities

Both apps center on wishlist functionality but with different scopes.

Ultimate Wishlist

• Focuses strictly on wishlist features. Customers can create wishlists with or without registration, enabling guest wishlist flows that reduce friction at the point of interest capture.
• Wishlists can be synced across devices when users log in, useful for customers who browse on mobile and convert on desktop.
• Social sharing options include Facebook, Twitter, and email sharing — useful for organic referral traffic and wish-to-cart conversion.
• Email reminders and customizable templates help re-engage customers about items in their wishlist.
• Analytics track wishlist adds, page views, and adds-to-cart from wishlists, helping merchants spot product demand.

Froonze VIP Loyalty & Wishlist

• Includes wishlist as part of a larger loyalty and customer-account ecosystem. Wishlists appear on all pages and are integrated into the customer dashboard.
• Alerts extend beyond reminders: merchants can send low-stock, restock and price-drop notifications. Those signals tend to convert better because they are time-sensitive and indicate scarcity.
• Sharing capabilities are present, but sharing is designed to live inside a broader experience where wishlist behavior ties into loyalty and VIP offers.
• Because wishlist is tied into a loyalty program, wishlist activity can be used to trigger targeted rewards or VIP actions.

Assessment

• For merchants who only need to capture “save-for-later” behavior and occasionally nudge customers with email, Ultimate Wishlist is lighter and very focused.
• For retailers that want wishlist behavior to feed loyalty segmentation, triggers, or VIP treatment, Froonze’s integrated wishlist fits better.

Customization & Storefront Experience

Ultimate Wishlist

• Emphasizes easy customization: text, color, and placement are adjustable to match store theme. Non-English support is explicitly supported.
• Lightweight widgets tend to be less intrusive to page load time, and the app’s focused feature set makes styling predictable.

Froonze VIP

• Widgets are designed to be translatable and blend into a wider customer dashboard. Customization exists, but some advanced customer-facing elements (like the Enhanced Customer Dashboard) are paid extras.
• Because Froonze includes loyalty widgets and other elements, merchants may spend more time configuring UI to maintain a consistent experience across loyalty and wishlist modules.

Assessment

• Ultimate Wishlist offers fast, straightforward customization for shops that want minimal design work.
• Froonze provides more ecosystem-level customization but may require more configuration to maintain a unified look across multiple widgets.

Email, Notifications & Automation

Ultimate Wishlist

• Email reminder templates are customizable and available at various plan tiers. The app supports sending reminders to individual users on Pro and Premium plans (limits apply).
• The focus is on wishlist reminders and periodic nudges, with quota limits on the number of reminders per plan.

Froonze VIP

• Provides a broader notification suite: restock, low-stock, and price-drop alerts plus loyalty-related notifications. Email templates are fully customizable and can be localized.
• Native integration with Shopify store credit allows cashback-style notifications and more complex reward actions.

Assessment

• Ultimate Wishlist handles direct wishlist re-engagement via email in a straightforward way.
• Froonze’s broader notification types and loyalty-triggered messages provide more opportunities to convert wishlists into purchases — especially when combined with store credit or VIP incentives.

Loyalty, VIP Tiers, Referrals & Rewards

Ultimate Wishlist

• No loyalty program. Its scope is wishlist-focused, so merchants needing rewards, referrals, VIP tiers, or points systems will need a second app.

Froonze VIP

• Built as a full loyalty platform with points, VIP tiers, referrals, and store credit/cashback. It supports loyalty POS integration and can use native Shopify store credit to create instant cashback programs.
• Offers migration paths from other loyalty apps (Smile, Loyalty Lion, etc.), easing the transition for merchants already running rewards programs.

Assessment

• This is a clear functional differentiator. Froonze is the logical choice for merchants who want wishlist plus built-in loyalty and referral programs without adding a separate loyalty app.
• Merchants should weigh whether running loyalty and wishlist from one vendor is preferable to using a specialist loyalty platform or an all-in-one provider.

Integrations & Third-Party Compatibility

Ultimate Wishlist

• The developer documentation for heavy integrations isn’t as prominent. The app’s strength is as a self-contained widget that enhances product pages and collections. Merchants should expect straightforward storefront integration without deep platform connectivity.

Froonze VIP

• Explicitly lists integrations with Shopify POS, customer accounts, Shopify Flow, Klaviyo, PushOwl, Google Analytics, Facebook Pixel, and Judge.me. This makes it easier to orchestrate loyalty and wishlist behaviors with email automations, push notifications, and review collection flows.
• Integrations with customer analytics and marketing tools encourage data-driven retention strategies.

Assessment

• If Klaviyo, PushOwl, or POS-based loyalty are part of the stack, Froonze will likely integrate more smoothly. Ultimate Wishlist remains a simpler add-on that may require manual workflows to connect with marketing stacks.

Reporting & Analytics

Ultimate Wishlist

• Provides a “powerful dashboard” with stats on wishlist adds, page views, and added-to-cart events. This is useful for product-level insight into demand as expressed by wishlists.

Froonze VIP

• Reporting is broader and can include loyalty program metrics, VIP conversion, referral success, and wishlist-related alerts. Because it integrates with analytics platforms and marketing tools, merchants can create complex retention funnels.

Assessment

• For basic product demand insights, Ultimate Wishlist is sufficient and less complex.
• For merchants optimizing lifecycle marketing (VIP segmentation, loyalty conversion, referrals), Froonze’s analytics and integration options provide richer signals.

Performance & Scalability

Ultimate Wishlist

• Lightweight and purpose-built, making it a minimal performance burden and suitable for stores that want a single, fast feature.
• Pricing plans with monthly item and reminder limits mean merchants who scale wishlist activity significantly may need higher tiers.

Froonze VIP

• Built to manage both wishlist and loyalty activity, and designed for stores that want these features to scale together. Pricing is based on monthly orders and features; however, some merchants report that complex loyalty programs require more setup and monitoring.

Assessment

• Ultimate Wishlist scales well for wishlist activity up to plan limits. Froonze scales with loyalty activity and can accommodate more complex customer programs but may carry more configuration overhead.

Pricing & Value

Ultimate Wishlist Pricing Breakdown

• Free plan — Free
  • Up to 500 wishlist items/month
  • Guest wishlist, wishlist on collection page, share wishlist, customizable text/color, non-English support, full reports
• Basic — $4.99/month
  • Everything in Free plus up to 1,000 wishlist items/month, custom email template, up to 500 email reminders/month
• Pro — $9.99/month
  • Everything in Basic plus send email reminders to individual users, up to 5,000 wishlist items/month, up to 2,000 email reminders/month
• Premium — $14.99/month
  • Everything in Pro plus up to 10,000 wishlist items/month, up to 5,000 email reminders/month, Facebook pixel integration

Value assessment

• For small shops that want a no-cost start, the Free plan is functional and enables testing wishlist behavior.
• Paid tiers add email capacity and higher quotas; the top tier ($14.99) unlocks pixel integration which helps with retargeting. For purely wishlist goals, this offers clear, predictable pricing and reasonable limits.

Froonze VIP Pricing Overview

• Free to install for shops with fewer than 100 orders/month.
• Pricing beyond that is based on monthly orders and selected feature bundles (loyalty features such as VIP programs may be priced as add-ons).
• The app page indicates flexible pricing but lacks a fully transparent, tiered public price matrix on the provided data.

Value assessment

• Froonze’s value depends heavily on the specific loyalty features needed and order volume. For merchants who want loyalty plus wishlist in one product, it can represent good value — but the lack of clear public pricing makes initial evaluation harder.
• Merchants should request a quote or check the app listing for details specific to store volume.

Pricing comparison — practical takeaways

• Ultimate Wishlist provides predictable, low-cost tiers for a single feature. It’s easy to model costs when only wishlist capability is required.
• Froonze bundles wishlist with loyalty, so merchants receive more functionality per install but may face variable pricing tied to orders and add-ons.
• When comparing value for money, the question is whether the additional loyalty and referral capabilities in Froonze replace the need for other paid apps. If a store would otherwise purchase a separate loyalty app, Froonze may provide better value for money; if loyalty isn’t needed, Ultimate Wishlist is more economical.

Setup, Migration & Ease of Use

Ultimate Wishlist

• Lightweight installation with focus on injecting wishlist buttons and widgets into product templates and collections.
• Customizable text and color options reduce the need to edit theme code for visual alignment.
• Ideal for merchants who want to get a wishlist live quickly with minimal setup work.

Froonze VIP

• Setup covers both wishlist widgets and loyalty program configuration. The dual nature means more initial work: creating point rules, VIP tiers, referral flows, and email templates.
• The app offers migration support from other loyalty providers, which is advantageous for merchants moving existing loyalty programs into Froonze.

Assessment

• Ultimate Wishlist is simpler to launch; Froonze requires more configuration but unlocks higher long-term capability.
• Merchants switching from another loyalty app should evaluate migration pathways and data mapping carefully.

Support, Documentation & Community Signals

Ratings and reviews are helpful proxies for user satisfaction when combined with review counts.

• Ultimate Wishlist: 4.9 rating from 34 reviews. High average rating suggests positive experiences among reviewers, though the sample size is relatively small.
• Froonze VIP: 5.0 rating from 217 reviews. The larger review base signals broader adoption and a consistent satisfaction record across a wider set of stores.

Support and documentation

• Both apps provide templates and customizable email notifications. Froonze’s broader feature set typically requires more documentation and support resources, which appear to be available given its larger user base.
• Ultimate Wishlist’s support needs are usually lighter since there are fewer moving parts.

Assessment

• Froonze’s higher review volume paired with a perfect rating indicates strong market fit for stores that need loyalty+wishlist. Ultimate Wishlist’s near-perfect rating across fewer reviews points to a well-executed, narrow solution.

Security, Data Ownership & Privacy

• Ultimate Wishlist stores wishlist items and may provide cross-device sync when customers log in. Merchants should confirm how wishlist data is stored, exported, and whether it complies with data retention policies.
• Froonze integrates with customer accounts and Shopify Flow, and handles loyalty balances and store credit. Merchants should verify that loyalty balances, referral histories, and wishlist events are retrievable and exportable to support audits and migrations.

Assessment

• Loyalty platforms carry additional responsibility because they often store monetary-equivalent liabilities (store credit, cashback). Confirm data portability and backup procedures before committing.

Use Cases & Recommendations

Which app to choose depends on strategic priorities. Avoid the "one size fits all" trap — consider business goals, budget, and team capacity.

Best for merchants who should pick Ultimate Wishlist

• Primary goal is to add an unobtrusive, fast wishlist for product discovery and demand capture.
• Tight budgets or early-stage stores that want a free-to-low-cost wishlist to test buyer intent.
• Stores that rely on simple email reminders and social sharing to recover potential sales.
• Merchants who prefer minimal setup and want something that “just works” with few configuration steps.

Best for merchants who should pick Froonze VIP Loyalty & Wishlist

• Builders of long-term retention: stores that want to combine wishlists with loyalty points, VIP tiers, referrals, and store credit.
• Merchants with existing marketing automation stacks (Klaviyo, PushOwl) that want a loyalty platform that integrates natively with those tools.
• Brands planning to convert wishlist interest into tailored VIP offers, cashback, and more advanced lifecycle programs.
• Shops that expect to scale loyalty activities and prefer to manage wishlist and rewards from the same back end.

When neither single app is ideal

• If the business needs loyalty, reviews, referrals, and wishlist — and prefers unified reporting, a single customer experience, and fewer monthly bills — an all-in-one retention platform becomes attractive. The next section explores that approach.

Pros & Cons (At-a-Glance)

Ultimate Wishlist — Pros

• Focused feature set keeps the app fast and easy to use.
• Predictable, low-cost pricing with a functional free tier.
• Guest wishlist support reduces friction.
• Customizable text/colors and non-English support.
• Useful wishlist analytics for product demand insight.

Ultimate Wishlist — Cons

• No loyalty or referral features; requires additional apps for rewards.
• Integration ecosystem is limited compared to broader platforms.
• Email reminder quotas on lower plans may constrain larger stores.

Froonze VIP Loyalty & Wishlist — Pros

• Combines loyalty, referrals, VIP tiers, and wishlist in one product.
• Rich notification types (restock, low-stock, price drop) tied to wishlist.
• Integrations with Klaviyo, Google Analytics, POS, and more.
• High review count and perfect rating indicate strong adoption.

Froonze VIP Loyalty & Wishlist — Cons

• Pricing beyond the free tier is based on orders/features and is not fully transparent in the provided data.
• More configuration is required to unlock full value, which may mean more staff time to set up.
• Some advanced features (Enhanced Customer Dashboard) appear to be paid extras.

The Alternative: Solving App Fatigue with an All-in-One Platform

Why app fatigue matters

App fatigue happens when a store accumulates many single-purpose tools — one for wishlist, another for loyalty, a separate app for reviews, a referral module, and so on. This fragmentation creates several practical problems:

• Multiple monthly bills and overlapping feature charges.
• Fragmented customer data scattered across vendor dashboards, making it hard to build unified segments.
• Inconsistent customer-facing interfaces (different UIs and language across widgets).
• Higher maintenance overhead for theme updates, version compatibility, and recurring migrations.

These supply friction costs translate into slower growth. Retention efforts work best when signals from wishlists, reviews, referrals and loyalty are combined to drive personalized campaigns.

Growave’s "More Growth, Less Stack" proposition

Growave positions itself as an integrated retention platform that consolidates multiple retention drivers — wishlist, loyalty and rewards, referrals, reviews & UGC, and VIP tiers — under one roof. The concept is to reduce tool sprawl so merchants can run coordinated lifecycle campaigns without stitching together data feeds.

Key practical benefits of an all-in-one approach:

• Unified customer profiles that merge wishlist activity with loyalty points and review submission history, enabling more precise segmentation and reward triggers.
• Fewer apps to maintain and fewer theme performance risks.
• Consolidated billing and a single point of support.
• Richer automation paths: wishlist behavior can trigger referral offers, reviews can unlock loyalty points, and VIP tiers can be awarded based on combined purchase + engagement metrics.

Merchants interested in seeing plan details and how consolidation could reduce monthly tooling costs can evaluate options for different store sizes and needs by exploring how to consolidate retention features. Compare plans and pricing.

How Growave maps to the problems merchants face

• For wishlist-only needs: Growave includes a fully functional wishlist that supports guest saves, cross-device sync, and sharing — making it possible to retire a niche wishlist app while keeping the same UX.
• For loyalty and VIP programs: Growave offers configurable point rules, VIP tiers, and referral programs that can replace standalone loyalty vendors and let merchants tie wishlist behavior directly to rewards. Merchants can build loyalty and rewards that drive repeat purchases.
• For reviews & UGC: Growave supports review collection and display, helping merchants gather social proof without adding another app. Merchants can collect and showcase authentic reviews across the store to lift conversion.
• For data and integrations: Growave integrates with popular marketing and CX tools (Klaviyo, Omnisend, Gorgias, Recharge), enabling a consolidated customer view that syncing separate apps would struggle to match.

Merchants focused on enterprise growth or requiring custom implementation should see solutions for high-growth Plus brands and enterprise workflows with support for headless implementations and advanced integrations. Explore enterprise options for Plus brands.

Practical examples of what a consolidated stack enables (advisory, non-narrative)

• Use wishlist additions to automatically award loyalty points for engagement, and convert the most active wishlisters into a VIP tier sequence that triggers targeted discounts.
• Send a price-drop alert that includes a one-time cashback code (managed as native store credit) that can be redeemed at checkout — all tracked in the same system.
• Reward customers for submitting a product review with points; when they hit a threshold, grant a referral link with higher earnings, incentivizing advocacy.

These are implementation patterns that are substantially easier to create and maintain inside a single platform than by integrating multiple vendors.

Integrations and migration considerations

Growing merchants often worry about migrating existing data and integrations. Growave offers guided onboarding and native connectors to major marketing and CX tools, reducing the risk of broken automations. For merchants evaluating the shift from single-purpose apps:

• Review the export capabilities of current vendors (wishlists, loyalty balances, reviews).
• Map required integrations (email provider, push provider, SMS, POS) and ensure the new platform supports them.
• Validate how store credit or loyalty balances map to Shopify’s native store credit flows.

For merchants who prefer to see real-world examples before committing, customer stories from brands scaling retention show how consolidation reduced tool complexity and boosted repeat purchases. See customer stories.

Pricing transparency and trialability

One frequent blocker for switching platforms is uncertainty around costs. Growave publishes plan tiers and supports free trials so teams can test how combined features perform on real traffic and orders. Merchants can compare tiers, performance caps, and support levels to determine which plan aligns to revenue and order volume. Compare plans and pricing.

Merchants can also install and evaluate Growave via the Shopify App Store to test the app directly in the store environment before committing. Installers can start by reviewing the technical requirements and available features in the marketplace. Installers can install Growave from the Shopify App Store.

How it compares to the two apps in this article

• Compared to Ultimate Wishlist: Growth-oriented merchants get wishlist features plus loyalty, reviews, and referrals in one package. This consolidates monthly spend and makes it easier to orchestrate cross-functional campaigns.
• Compared to Froonze VIP: Growave provides parity on loyalty and wishlist while adding a broader reviews and referrals toolkit and a larger integration ecosystem. For merchants on Shopify Plus or those needing headless/checkout customizations, Growave offers advanced plans and enterprise support.

If a merchant is evaluating whether a consolidated approach is a fit, it helps to check how multiple features would work together in an actual store environment — for example by installing the app on a staging theme or requesting a walkthrough. Merchants can install Growave from the Shopify App Store or review plan detail to confirm fit. Compare plans and pricing.

Migration Checklist (From Single Apps to an Integrated Platform)

• Export wishlist items and associated customer IDs from the existing wishlist app.
• Export loyalty point balances, tier membership, and referral histories in CSV or via API.
• Export reviews and UGC media for re-import to the reviews module.
• Map email templates and active automations that rely on wishlist or loyalty events (i.e., price-drop alerts, restock notifications).
• Prepare a staging site or protected theme to test UI alignment and widget behavior before pushing live.
• Audit integrations (Klaviyo, PushOwl, Recharge) and prepare API keys for reconnection.
• Schedule a cutover window during low traffic hours and communicate to customers if loyalty balances or referral links will change behavior.

Conclusion

For merchants choosing between Ultimate Wishlist and Froonze VIP Loyalty & Wishlist, the decision comes down to scope and growth plans. Ultimate Wishlist is a reliable, low-cost option for merchants that only need a fast, customizable wishlist with email reminders and basic analytics. Froonze VIP Loyalty & Wishlist is the stronger pick for stores that want wishlist functionality bundled with robust loyalty, VIP tiers, and referral mechanics — especially if integration with email and POS systems is important.

For brands that want to reduce tool sprawl and run a coordinated retention strategy across wishlist, loyalty, referrals, and reviews, a consolidated platform reduces maintenance and unlocks more advanced automation than single-purpose apps. Merchants interested in consolidating these capabilities can review how to consolidate retention features and compare plans to see if a unified approach fits their roadmap. Compare plans and pricing.

Start a 14-day free trial to see how a unified retention stack accelerates growth. Compare plans and pricing

FAQ

Q: Which app is better if a store only needs a wishlist and nothing else? A: Ultimate Wishlist is designed for stores that only need a wishlist. It has predictable low-cost tiers, guest wishlist support, and wishlist analytics. It’s simpler to install and cheaper to maintain if loyalty and referral features are not required.

Q: Which app should a merchant choose if loyalty programs and VIP tiers are a priority? A: Froonze VIP Loyalty & Wishlist is purpose-built for loyalty programs combined with wishlist features. It supports points, VIP tiers, referrals, and store credit — all useful for merchants focused on retention strategies that go beyond wishlist reminders.

Q: How does an all-in-one platform compare to specialized apps? A: An all-in-one platform consolidates wishlist, loyalty, referrals, reviews, and VIP management into one system, reducing billing, data fragmentation, and maintenance overhead. It makes it easier to create coordinated campaigns (for example, awarding points for reviews or triggering VIP offers from wishlist activity). Merchants can explore how loyalty and rewards that drive repeat purchases and the ability to collect and showcase authentic reviews work together in a single product.

Q: If a store uses Klaviyo and Shopify POS, which app integrates best? A: Froonze lists integrations with Klaviyo and Shopify POS among its compatibility options, which helps when loyalty behavior needs to feed automated flows and in-person rewards. An all-in-one platform also provides these integrations while consolidating reviews and referrals; merchants can validate connector specifics during onboarding and see customer examples to understand integration depth. See customer stories from brands scaling retention and consider installing from the Shopify App Store to test integration behavior.