Ultimate Wishlist vs. Froonze VIP Loyalty & Wishlist: An In-Depth Comparison

Introduction

Choosing the right retention tools is a recurring challenge for Shopify merchants. The app ecosystem offers single-purpose tools and combined solutions, and the trade-offs between simplicity, depth, and cost can be confusing. This comparison examines two apps that mix wishlist capabilities with different additional features: Ultimate Wishlist from Config Studio and Froonze VIP Loyalty & Wishlist from Froonze Limited. The goal is a clear, practical assessment to help merchants decide which tool fits their growth stage and priorities.

Short answer: Ultimate Wishlist is a focused, lightweight wishlist tool ideal for merchants that need a highly customizable, low-cost wishlist with solid reporting. Froonze VIP Loyalty & Wishlist pairs wishlist features with a full loyalty suite and VIP tiers, making it better for stores that want rewards, referrals, and VIP logic built alongside wishlist functionality. For merchants who want to reduce tool sprawl and access a unified retention stack, a multi-tool platform can offer better long-term value and easier management.

This post provides a feature-by-feature comparison of Ultimate Wishlist and Froonze VIP Loyalty & Wishlist, examines pricing and integrations, and outlines which merchant profiles are best suited to each. After the comparison, it introduces an integrated alternative designed to reduce app fatigue and increase lifetime value.

Ultimate Wishlist vs. Froonze VIP Loyalty & Wishlist: At a Glance

How to Read This Comparison

The comparison evaluates both apps across capabilities merchants care about: core wishlist functionality, loyalty and VIP features, pricing and value, integrations, analytics, setup complexity, and support. Each section identifies strengths, limitations, and typical merchant use cases. The analysis aims to be practical: merchants should come away knowing which app fits a given situation rather than being pushed to a single "winner."

Objective Criteria Used

• Core features relevant to wishlist and retention
• Pricing plans and the features unlocked at each tier
• Integrations with marketing, analytics, and commerce tools
• Support options and documentation quality
• Ratings and review volume as proxies for real-world traction
• Installation and maintenance considerations

Feature Comparison

Core Wishlist Capabilities

Ultimate Wishlist — Focused, polished wishlist basics

Ultimate Wishlist is built to cover the wishlist essentials with attention to customization and analytics. Key wishlist capabilities include:

• Guest and logged-in wishlist options, enabling users to save without creating accounts or to sync across devices when registered.
• Wishlist placement on collection pages and product pages.
• Social sharing via Facebook, Twitter, and email.
• Customizable text and UI colors to match storefront branding.
• Email reminder templates (customizable on paid plans).
• Analytics dashboard tracking wishlist adds, views, and added-to-cart conversions.

Strengths:

• Tight scope makes it simple to deploy and understand.
• Free plan allows testing up to 500 wishlist items per month.
• Strong customization of copy and appearance helps match store language and design.

Limitations:

• Feature set intentionally narrow; lacks built-in loyalty or VIP logic.
• Advanced marketing automation relies on exporting or external integrations, except for email reminders included in paid tiers.

Froonze VIP — Wishlist as part of a retention suite

Froonze treats wishlist as one component of a broader customer retention toolkit. Wishlist features include:

• Wishlist widgets available across pages (product, collection, etc.).
• Email alerts for low-stock, restock, and price drops.
• Share and remind capabilities tied into the customer dashboard.

Strengths:

• Wishlist closely integrated with loyalty and VIP features, enabling cross-trigger opportunities (e.g., reward points for wishlist actions).
• Alerts and price-drop notifications extend wishlist ROI by reactivating intent-driven shoppers.

Limitations:

• Wishlist behavior and customization may be coupled to the broader platform configuration—stores that only want a wishlist might find setup heavier than a focused tool.
• Some advanced features are gated behind higher tiers or additional apps (e.g., enhanced customer dashboard is paid separately).

Loyalty, VIPs, and Referral Functionality

Ultimate Wishlist

Ultimate Wishlist is not a loyalty platform. It focuses on wishlist actions and email nudges. For businesses that want loyalty programs, this app requires adding another tool.

Implications:

• Adding a separate loyalty app increases the number of apps and potential overlap.
• Combining data from multiple apps for segmentation and automation requires integration work.

Froonze VIP

Loyalty and VIP are first-class features in Froonze:

• Points-based loyalty program with VIP tiers to reward repeat customers.
• Referrals and store credit as cashback function are supported.
• Native Shopify store credit integration enables cashback-style rewards.
• POS integration allows loyalty actions at checkout in physical stores.

Strengths:

• Consolidates rewards, VIPs, and wishlist in one ecosystem, which simplifies cross-promotion.
• Features such as POS and Shopify store credit support omnichannel setups.

Limitations:

• Pricing is based on monthly orders and the "big features" chosen; complexity increases with more feature use.
• Some advanced elements are paid separately (e.g., enhanced dashboard), which can inflate total cost compared with a single-solution expectation.

Email & Automation

Ultimate Wishlist

• Sends email reminders (custom templates available from the Basic plan).
• Paid plans scale email reminder volumes, with Pro and Premium allowing individualized reminders and higher monthly volumes.
• Email automation beyond reminders requires external tools.

Froonze VIP

• Fully customizable email notification templates for loyalty, wishlist alerts, restock, and price-drop messages.
• Because loyalty and wishlist are integrated, messages can be personalized with points balances, VIP tier cues, and special offers.

Analytics & Reporting

Ultimate Wishlist

• Offers a "powerful dashboard" focused on wishlist metrics: adds, page views, added-to-cart conversions.
• Useful for merchandising decisions: highlighting most-wished SKUs and variants.

Use cases:

• Merchants who want direct visibility into product interest and wishlist conversion without investing in a broader analytics stack.

Froonze VIP

• Reporting spans wishlist, loyalty program performance, referrals, and VIP tier movement.
• Better at connecting wishlist behavior to loyalty outcomes (e.g., wishlist activity that results in purchases or increased points redemption).

Use cases:

• Merchants that want to measure the downstream impact of wishlist interactions on repeat purchases and LTV.

Customization & Storefront Fit

Ultimate Wishlist

• Strong focus on customizable text and colors; supports non-English stores natively.
• Simpler UI tends to integrate quickly into a storefront’s theme.

Froonze VIP

• Widgets are translatable and offer multiple placements.
• Dashboard and customer-facing experiences are more feature-rich, which can mean more configuration to match brand design.

Integrations and Ecosystem Compatibility

Ultimate Wishlist

• Integration scope is more limited; additional marketing automation and analytics require pairing with external tools.
• Facebook pixel integration available at the Premium level.

Froonze VIP

• Works with Shopify POS, Customer accounts, Shopify Flow, Klaviyo, PushOwl, Google Analytics, Facebook Pixel, Judge.me, and more.
• Explicit migration paths from popular loyalty providers (Smile, Loyalty Lion, etc.) ease transitions.

Practical impact:

• Froonze’s broader integration set helps merchants connect wishlist and loyalty signals to email marketing and ad platforms without custom middleware.

Mobile & POS Support

Ultimate Wishlist

• Focus primarily web storefront; POS integration is not a primary use case.

Froonze VIP

• Supports Shopify POS and integrates loyalty across channels, which benefits brands with physical storefronts or pop-up strategies.

Pricing & Value

Pricing must be assessed on two axes: absolute cost and value per dollar (features, support, and operational simplicity).

Ultimate Wishlist Pricing Overview

• Free Plan: Up to 500 wishlist items/month, guest wishlists, wishlist on collection page, sharing, customizable text/colors, non-English support, full reports.
• Basic ($4.99/mo): Everything in Free, up to 1,000 wishlist items/mo, custom email templates, up to 500 email reminders/mo.
• Pro ($9.99/mo): Everything in Basic, individualized email reminders, up to 5,000 wishlist items/mo, up to 2,000 email reminders/mo.
• Premium ($14.99/mo): Everything in Pro, up to 10,000 items/mo, up to 5,000 email reminders/mo, Facebook pixel integration.

Value considerations:

• Very low entry cost for core wishlist features makes it accessible to small merchants.
• Email reminders and analytics scale modestly with each plan, making it predictable and affordable.
• For merchants who only need wishlist capability, Ultimate Wishlist is a cost-effective choice and offers strong value for money at low price points.

Froonze VIP Pricing Overview

• Free to install for shops with fewer than 100 orders/month.
• Paid tiers are based on monthly orders and the selection of larger features (VIP program, advanced dashboard, referrals, store credit).
• Exact pricing tiers are not provided in the base data; the model is usage-based rather than fixed-price.

Value considerations:

• For merchants with higher order volumes that need loyalty, VIPs, referrals, and integrated email alerts, Froonze packs multiple functions into one platform.
• Because some advanced tools are sold separately (enhanced dashboard), the total cost can escalate depending on needs.
• For merchants who would otherwise buy multiple single-purpose apps, Froonze can be a middle-ground to consolidate bills and reduce overlap.

Pricing Decision Guidance

• If the budget is limited and the requirement is strictly wishlist functionality, Ultimate Wishlist provides better immediate value.
• If the merchant plans to run an active loyalty program, reward points, and use wishlist behavior in loyalty automation, Froonze is likely better value for money than buying a wishlist app plus a separate loyalty app.
• Merchants should calculate total cost across all tools required to meet retention goals rather than comparing standalone subscription prices.

Integrations & Technical Fit

Data Portability and Migration

• Froonze advertises easy migration from leading loyalty apps (Smile, Loyalty Lion, etc.), which reduces friction when consolidating retention features.
• Ultimate Wishlist does not position itself as a migration target for loyalty tools; migrating wishlists might require export/import or custom engineering if paired with other retention systems.

Analytics and Marketing Flows

• Froonze’s integrations with Klaviyo and Google Analytics let merchants trigger email flows or ad campaigns based on wishlist and loyalty events.
• Ultimate Wishlist’s Premium plan enables Facebook pixel integration for retargeting, but more advanced workflows require connecting wishlist events to marketing platforms externally.

POS and Omnichannel

• Froonze supports Shopify POS loyalty actions, which is a significant advantage for omnichannel retailers.
• Ultimate Wishlist focuses on digital storefront behavior; POS integration is not emphasized.

Support, Reviews, and Trust Signals

Review Volume & Ratings

• Ultimate Wishlist: 34 reviews, 4.9 rating. The high rating indicates positive experiences among a smaller user base. The lower review count suggests a smaller footprint or younger app.
• Froonze VIP Loyalty & Wishlist: 217 reviews, 5.0 rating. Larger review volume and a perfect score suggest strong adoption and positive outcomes for a broader set of merchants.
• These numbers signal market traction: Froonze has more users providing feedback, which often correlates with wider real-world testing and feature maturity. Ultimate Wishlist’s near-perfect rating indicates customer satisfaction within its focused niche.

Support Channels & Onboarding

• Ultimate Wishlist provides standard support channels and simple setup; support intensity tends to match the app’s simpler scope.
• Froonze offers migrations, multiple integrations, and more complex features. For that reason, merchants may experience more onboarding guidance and potentially higher-touch support for advanced configurations.

Documentation & Community

• Froonze’s broader feature set tends to come with more documentation and migration guides, especially for loyalty-related features.
• Ultimate Wishlist’s documentation is centered on installation, customization of appearance, and email template setup.

Real-World Merchant Use Cases

When Ultimate Wishlist Is the Right Choice

• Small stores that only need wishlists to capture demand and enable social sharing.
• Shops prioritizing low monthly fees and rapid installation.
• Merchants who want to analyze wishlist interest per product or variant without adding loyalty complexity.
• Stores with lightweight marketing stacks that can manage external email automation if needed.

Recommended for:

• Single-owner boutiques, early-stage brands, and niche merchants focused on merchandising insights rather than complex retention programs.

When Froonze VIP Is the Right Choice

• Merchants that want an integrated loyalty program, VIP tiers, referrals, and wishlist functionality in a single platform.
• Stores aiming for omnichannel loyalty that includes POS and native Shopify store credit.
• Brands planning to use wishlist events to trigger loyalty actions, alerts, or targeted emails.
• Merchants migrating from other loyalty providers and seeking consolidation.

Recommended for:

• Growing DTC brands, omnichannel retailers, and stores aiming to operationalize loyalty as a revenue lever.

Implementation Considerations

Time to Launch

• Ultimate Wishlist: Quick launch—install and place widgets with minimal configuration. Customization of text and colors is straightforward. Free plan enables immediate testing.
• Froonze VIP: Setup is more involved due to loyalty program configuration, VIP tiers, reward rules, and referral flows. Migration and integration steps take more time but can pay off with richer automation.

Internal Operations

• Ultimate Wishlist: Low operational overhead; mostly marketing or merchandising team manages wishlist data.
• Froonze VIP: Requires product and customer success coordination to design rewards, tiers, and messaging. Ongoing program optimization may involve multiple teams.

Data Ownership and Reporting

• Both apps operate within Shopify ecosystems and will surface analytics within their dashboards, but the depth differs:
  • Ultimate Wishlist reports on wishlist-specific KPIs.
  • Froonze ties wishlist signals into loyalty metrics and customer lifetime value measures.

Pros, Cons, and Risk Assessment

Ultimate Wishlist: Pros and Cons

Pros:

• Extremely affordable entry point with a free plan.
• Focused feature set reduces cognitive overhead.
• Good customization of UI and language support.

Cons:

• No native loyalty, referral, or VIP features.
• Limited integration set compared with multi-function platforms.
• As growth requires new features, merchants may face tool sprawl.

Risk Assessment:

• Low risk for stores that need only wishlist capabilities.
• Moderate risk if growth plans include loyalty; adding separate apps creates fragmentation.

Froonze VIP: Pros and Cons

Pros:

• Integrated loyalty, VIP tiers, referrals, and wishlist in one product.
• Strong review presence and perfect average rating across many merchants.
• POS and store credit support for omnichannel strategies.

Cons:

• Pricing tied to monthly orders and features may be harder to estimate.
• Some advanced features are billed separately, increasing total cost unpredictably.
• More configuration time required to optimize programs.

Risk Assessment:

• Good fit for merchants committed to building loyalty and VIP experiences.
• Consideration needed for total cost as features and order volume scale.

Migration and Exit Strategies

• Merchants should always plan how to export customer and wishlist data if switching platforms. Froonze’s migrations from other loyalty systems indicate a priority on portability for loyalty data; Ultimate Wishlist may require manual exports or custom scripts to move lists into other systems.
• When choosing a new app or platform, document desired event tracking, retention KPIs, and integration points (email, ads, POS). This reduces rework if a swap becomes necessary.

Measuring Success: KPIs to Track

Suggested KPIs for wishlist-focused strategies:

• Wishlist Adds (total and unique customers)
• Conversion Rate from wishlist to purchase
• Time-to-purchase after wishlist add
• Wishlist-driven revenue (total orders that originated from wishlist events)
• Email reminder open and click-through rates
• Incremental LTV of users who interact with wishlists vs. those who do not

Suggested KPIs for loyalty-driven strategies (Froonze-style):

• Active loyalty members (and share of monthly buyers)
• Repeat purchase rate for loyalty program participants
• Average order value (AOV) lift attributable to rewards or VIP offers
• Redemption rate of rewards and store credit
• Referral conversion rate and referral-driven revenue

Cost-Benefit Framework for Choosing

Build a simple framework to evaluate options:

• Baseline cost: monthly subscription(s) + onboarding fees
• Implementation cost: time and team hours to configure and maintain
• Estimated incremental revenue: preview results by running short experiments (e.g., wishlist reminders or small loyalty incentives)
• Integration cost: whether engineering time is required to connect to email platforms, analytics, or POS
• Scalability: how the solution’s total cost changes as orders increase

Applying this framework:

• If the incremental revenue from wishlist reminders alone justifies the subscription, a focused app may be the right choice.
• If loyalty mechanics are expected to materially lift repeat purchases and LTV, consolidation into a single retention platform often yields better ROI.

The Alternative: Solving App Fatigue with an All-in-One Platform

App fatigue is a common problem for merchants that add specialized tools incrementally. Each new single-purpose app adds:

• Additional monthly fees
• More dashboards to monitor
• More integration points to maintain
• Potential UI inconsistencies for customers
• Higher operational overhead for marketers and support teams

That fragmentation can slow down experimentation and create data silos. An all-in-one retention platform reduces those costs by centralizing wishlist, loyalty, referrals, and reviews in a single stack. This approach decreases friction between features—for example, using wishlist behavior to trigger rewards or showing a customer’s points balance on the wishlist page without stitching data across apps.

Growave’s philosophy—More Growth, Less Stack—addresses app fatigue directly by combining multiple retention tools into one platform. Merchants can consolidate features to streamline operations and reduce integration overhead while maintaining powerful customization and analytics.

Key ways an integrated platform helps:

• Use wishlist events to inform loyalty actions without separate webhooks or external automation.
• Show consistent customer-facing dashboards (points, VIP status, wishlist, and review prompts) in one place.
• Leverage built-in integrations with major email and analytics platforms to keep workflows tight.

Growave brings a suite of retention capabilities together so merchants can focus on growth strategies rather than coordinating disconnected apps. Merchants can explore plans that match monthly order volumes and feature needs, allowing for predictable scaling and simpler billing. Compare plan options and determine how consolidation can lower total cost and increase automation efficiency by visiting a pricing overview that helps merchants consolidate retention features into a single price.

Growave’s core features directly address the limitations merchants often encounter with single-purpose apps:

• A built-in loyalty engine with VIP tiers and custom reward actions helps drive repeat purchases and increase LTV. Merchants looking to implement loyalty and rewards that drive repeat purchases can do so without an extra integration.
• Review collection and display capabilities help increase conversion and provide the social proof that wishlists and loyalty programs amplify. Stores can easily collect and showcase authentic reviews as part of a unified retention strategy.
• Multi-feature dashboards let merchants correlate wishlist interest with review activity, referral conversions, and loyalty engagement.
• Built-in integrations with Klaviyo, Omnisend, Gorgias, and recharge reduce the need for custom engineering and create consistent customer journeys.

For merchants considering consolidation, it helps to look at customer stories to see how others tackled retention with a single platform; a library of customer stories from brands scaling retention provides practical examples.

Additional practical benefits:

• Reduced technical complexity when adding new features—turning on reviews, referrals, or wishlist enhancements is often a matter of enabling modules rather than installing new apps.
• Unified support structure and onboarding reduce the number of vendor conversations needed to troubleshoot cross-feature issues.
• Consistent customer experience; shoppers see a cohesive rewards experience rather than mixed messages across apps.

For merchants on Shopify Plus or aiming for enterprise growth, an integrated platform can offer advanced capabilities like checkout extensions, custom loyalty pages, and dedicated launch guidance. Explore dedicated solutions for scaling businesses with solutions for high-growth Plus brands.

Book a personalized demo to see how an integrated retention stack improves retention.

Comparing Outcomes: Specialized Apps vs. Integrated Platform

• Speed to live: Single-purpose apps (like Ultimate Wishlist) often publish faster for a single use case. Integrated platforms take more setup time but reward merchants with richer, connected outcomes.
• Overall cost: Specialized apps may be cheaper initially, but accumulating multiple subscriptions often outweighs a single integrated platform’s pricing as feature needs grow.
• Operational burden: Each additional app increases cognitive load. Integration reduces the number of dashboards and simplifies maintenance.
• Data insights: Integrated platforms better connect behaviors across wishlist, loyalty, referrals, and reviews—providing clearer attribution and optimization levers.

Decision Matrix: Which Option Fits Which Merchant?

• Minimal Wishlist Need + Very Low Budget: Ultimate Wishlist delivers wishlist essentials with strong customization for a small monthly fee or no cost.
• Wishlist + Loyalty Ambition + Omnichannel Needs: Froonze VIP offers a consolidated solution for loyalty, VIP tiers, and wishlist, especially for merchants that need POS and native store credit integrations.
• Desire to Minimize Apps, Scale Retention, and Maintain Enterprise Features: An integrated platform like Growave offers a multi-tool suite (loyalty, reviews, referrals, wishlist, VIPs) with enterprise features and predictable scaling.

Implementation Checklist Before Installing

• Define the primary retention objective (capture demand, increase repeat purchases, referrals, or all the above).
• Inventory current apps and determine which features are redundant or overlapping.
• Map required integrations (email platform, analytics, POS, review platforms) and confirm the app’s compatibility.
• Estimate monthly order volumes and project how plan-based pricing will scale.
• Assign a point person for setup and ongoing optimization.

Conclusion

For merchants choosing between Ultimate Wishlist and Froonze VIP Loyalty & Wishlist, the decision comes down to scope and growth plans. Ultimate Wishlist is an excellent fit for stores that need a focused, low-cost wishlist tool with strong customization and reporting. Froonze VIP Loyalty & Wishlist is better for brands that want a combined loyalty program, VIP tiers, referrals, and wishlist behavior tied together—especially when POS and store credit are important.

For merchants who expect to expand retention efforts across loyalty, reviews, referrals, and wishlist, consolidating into a unified platform can reduce app fatigue, simplify integrations, and capture greater LTV. To evaluate whether consolidating tools will lower operational overhead while improving retention, merchants can review how to consolidate retention features into a single price and install the full suite from the Shopify App Store.

Start a 14-day free trial to see how Growave replaces tool sprawl and boosts retention.

FAQ

Q: Which app is better for a small shop that only wants wishlist functionality?
A: Ultimate Wishlist is tailored to shops that only need wishlist features. It offers a free plan and low-cost paid tiers with email reminders and analytics, making it a practical value-for-money choice for simple use cases.

Q: If a store wants both loyalty and wishlist, is it better to choose Froonze or combine Ultimate Wishlist with a loyalty provider?
A: Froonze packages loyalty, VIPs, referrals, and wishlist together, reducing cross-app complexity. Combining Ultimate Wishlist with a separate loyalty app is possible but increases integration work, duplicate billing, and operational maintenance. For stores serious about loyalty, a single platform often yields smoother implementation and clearer data.

Q: How does an all-in-one platform compare to specialized apps when it comes to ROI?
A: An all-in-one platform typically requires a larger initial configuration effort but often delivers better ROI as features interoperate—wishlists feed loyalty journeys, reviews amplify conversions, and referrals become easier to measure. Over time, consolidation can lower cumulative subscription costs and reduce time spent managing multiple vendors.

Q: What should merchants measure first after installing a wishlist or loyalty app?
A: Track wishlist adds, wishlist-to-purchase conversion, incremental revenue from wishlist-driven purchases, active loyalty members, repeat purchase rate among loyalty participants, and redemption rates for rewards. These metrics show whether the tool is driving incremental behavior and supporting long-term customer value.