SWishlist vs. Wishlist Pro ‑ Pasilobus: In-Depth Comparison

Introduction

Choosing a wishlist app sounds simple, but thousands of Shopify apps and subtle differences in features, pricing, and integrations make the decision more strategic than it appears. Wishlists can reduce cart abandonment, increase average order value, and create signals for personalized marketing—but the wrong app can create integration headaches and limit growth.

Short answer: SWishlist: Simple Wishlist is an excellent choice for merchants who want a lightweight, low-cost wishlist that gets customers saving and sharing quickly, while Wishlist Pro ‑ Pasilobus is better suited to stores that need advanced list management, B2B order forms, and CSV/ spreadsheet imports. For merchants who want to reduce tool sprawl and capture retention across loyalty, referrals, reviews, and wishlist in a single platform, a consolidated solution may deliver better value for money than installing multiple single-purpose apps.

This post compares SWishlist and Wishlist Pro across features, pricing, integrations, support, and typical merchant use cases. The goal is to provide an objective, practical assessment so a merchant can choose the right tool and avoid costly rework later. After the direct comparison, the article presents a viable alternative for stores looking to consolidate retention tools and simplify tech stacks.

SWishlist: Simple Wishlist vs. Wishlist Pro ‑ Pasilobus: At a Glance

Feature Comparison

Core Wishlist Functionality

SWishlist emphasizes a straightforward product wishlist that focuses on saving and sharing. The app's marketing highlights seamless "add to favorites" functionality, sharing via email or social, and visual customization to match store themes. Its free plan limits wishlist additions to 300 per month, which keeps it lightweight for smaller catalogs or stores in a trial phase.

Wishlist Pro provides a broader set of list management features. It supports unlimited items (even on the free plan) and adds robust list controls on paid tiers, such as unlimited lists for customers, quick add-to-cart from lists, save-for-later functionality, and order forms for bulk reorders. The feature set targets merchants that need more than a single list per customer—particularly B2B and wholesale channels.

How the differences translate to outcomes:

• For streamlined customer flows focused on social sharing and simple save-for-later behavior, SWishlist covers the essentials with minimal overhead.
• For merchants that require reordering, registry-like behavior, or multi-list workflows (for example, buying teams, gift registries, or wholesale reorders), Wishlist Pro provides built-in mechanisms that reduce manual work.

Sharing, Save-for-Later, and Social Features

Both products support sharing lists and wishlists with friends and family. SWishlist emphasizes customization for store appearance and sharing, which is useful for brands that want the wishlist UI to match a carefully designed storefront.

Wishlist Pro includes sharing plus "save for later" on the shopping cart and social/email sharing of lists and registries. It also mentions registry creation explicitly, which adds utility for gift-focused stores and events.

Merchant takeaway:

• If sharing and a polished store match are priorities, SWishlist provides sufficient tools.
• If the store needs cart-level "save for later" and registry workflows, Wishlist Pro includes those behaviors out of the box.

B2B Capabilities and Order Forms

A major differentiator is B2B support. Wishlist Pro adds B2B-focused features at the Plus tier: customer spreadsheet import, B2B order forms, and reports for customer lists. These capabilities are practical for stores that take bulk orders from repeat business customers, distributors, or resellers.

SWishlist does not advertise B2B order forms or spreadsheet imports. Its positioning is consumer-facing wishlist functionality and multi-language support.

Recommendation:

• For merchants selling to both consumers and businesses (or for wholesale/distributor channels), Wishlist Pro is functionally closer to the needed workflow.
• For consumer-only DTC brands, SWishlist may be faster to implement and more cost-effective.

Lists, Reordering, and Quick Add-to-Cart

Wishlist Pro's Advanced plan adds "Quick Add to Cart from Lists," enabling a one-click flow from a saved list to checkout. Combined with CSV import for Plus accounts, the app can streamline reorder workflows for repeat customers.

SWishlist facilitates adding favorites and sharing, but lacks the quick reordering workflow on the surface level. Its focus is more on a smooth wishlist UX rather than on bulk reorders.

Impact on retention and LTV:

• Quick reordering and order forms shorten the path to purchase for high-intent buyers and can drive higher lifetime value for B2B or frequent shoppers.
• Simple wishlists help conversion by reducing friction for undecided shoppers and by seeding remarketing lists for email and ads.

Internationalization & Language Support

SWishlist places explicit emphasis on language support. The free tier offers two storefront languages; the Basic plan expands to seven, and Premium allows 20 languages. For multi-market merchants, the price points are modest and directly tackle localized storefront experiences.

Wishlist Pro includes "Translations" in its Advanced plan, but language limits are not specified in the available details. Merchants that need wide multi-language coverage should verify exact limits and translation workflows with the developer before committing.

Practical note:

• Stores selling in multiple languages should confirm that the app supports translation keys and integrates with the store's localization process. SWishlist provides clear tiered language counts, which simplifies planning.

Analytics & Reporting

Analytics can determine whether wishlists contribute to conversion. SWishlist advertises "unlimited access to all statistics" on its Premium tier, suggesting basic tracking of wishlist additions and activity.

Wishlist Pro lists "Reports" in the Plus plan. The scope of those reports is not detailed, but the presence of reporting at a higher tier indicates the app targets merchants that need list- and reorder-level insights.

Merchant suggestion:

• Ask for sample reports and data export options before committing. Determine whether the app reports item-level conversions from wishlists, list reactivation rates, or customer-level list behavior.

Pricing & Value

Price alone does not determine the best choice; the right balance between monthly fees and features depends on the store's volume, business model, and growth plans.

SWishlist pricing highlights:

• Free: 300 wishlist additions/month; 2 languages; setup for up to 2 themes; support within 24–48 hours.
• Basic ($5/mo): 7,000 wishlist additions/month; 7 storefront languages; faster support.
• Premium ($12/mo): Unlimited additions; 20 languages; full stats; top-priority support.

Wishlist Pro pricing highlights:

• Free: Unlimited list items; single list per customer; sharing.
• Advanced ($14.99/mo): Unlimited items; unlimited lists; quick add-to-cart; translations; sharing.
• Plus ($49.99/mo): All Advanced features plus B2B order forms, spreadsheet import, and reports.

Value-for-money assessment:

• SWishlist offers a very low entry cost with clear limits and a path to unlimited usage at $12/mo. That represents strong value for consumer-focused stores that do not need order forms.
• Wishlist Pro's free tier removes item quantity constraints, which may be attractive for stores with heavy use of wishlists. The Advanced tier unlocks multi-list workflows for $14.99—cheaper than many multi-list competitors. The Plus tier at $49.99 is positioned for stores that rely on B2B reorders and reporting.

Considerations for budgeting:

• For a lean store that wants a wishlist only, SWishlist's $5 plan may be the best value for money if the 7,000 item threshold fits the business.
• For merchants who expect staff or customers to reorder from CSVs or need order forms, Wishlist Pro's Plus plan is functionally stronger and may be worth the higher price.

Integrations & Technical Compatibility

Integrations determine how well a wishlist app becomes part of the broader marketing and order flow.

SWishlist lists "API" under "Works With," which implies potential for custom integrations and for passing wishlist events to external systems. Many merchants will want to know whether the API supports webhooks, the data schema for wishlist events, and whether the app can push events to analytics platforms.

Wishlist Pro advertises compatibility with "Checkout, Customer accounts, Shopify Flow," which indicates deeper alignment with Shopify's built-in channels and automation features. Shopify Flow integration can be powerful for automations—like tagging customers who have high wishlist activity, triggering email flows, or creating tasks for fulfillment teams. Checkout support also suggests smoother cart-to-checkout flows, particularly for quick add-to-cart functionality.

Integration summary:

• For merchants relying on Shopify Flow automations or needing checkout-level interactions, Wishlist Pro may be technically preferable.
• For stores that need custom integrations via API to send wishlist events to external CRMs or in-house tools, SWishlist's API may be a fit—provided the API exposes the necessary events.

Recommended checks before install:

• Confirm webhooks or event feeds for wishlist additions/removals and whether the app can provide customer identifiers for segmentation.
• Verify compatibility with third-party page builders or headless storefronts, if applicable.

Implementation & Setup

Ease of setup affects time-to-value. Wishlist apps that "just work" with a theme and require minimal customization accelerate rollout.

SWishlist claims fast setup ("free setup up to 2 themes per store") and theme customization. The seller reports support timelines that vary by plan (24–48 hours on free, priority for Premium). This suggests an emphasis on straightforward installs with optional developer support if needed.

Wishlist Pro advertises "seamlessly integrates with your Shopify theme" and a "get going in less than 5 mins" pitch. While these statements indicate a user-friendly implementation, actual setup time can vary based on the store's theme complexity and whether the merchant wants custom UI.

Checklist for implementation readiness:

• Confirm whether the app injects theme code or uses Shopify's app blocks. App blocks make maintenance easier for OS 2.0 themes.
• Ask if the app provides a preview mode and rollback instructions if uninstalling or replacing the app later is required.
• Verify whether the app requires developer changes to integrate with popular page builders or custom storefronts.

Support, Reviews & Reliability

User reviews and response times are strong data points when choosing an app.

SWishlist has 106 reviews with a 4.9 rating. That volume suggests a reasonably tested product with a high satisfaction level. The app's published support SLA varies by plan: free users can expect 24–48 hour responses, Basic gets faster responses, and Premium receives top-priority support.

Wishlist Pro has a single published review at a 5.0 rating. One review offers limited statistical confidence. While a perfect score can look attractive, the sample size is too small to conclude consistent performance or support quality.

Interpreting ratings responsibly:

• A larger number of high ratings (SWishlist) generally signals consistent performance and developer responsiveness across a range of stores and themes.
• A single review (Wishlist Pro) cannot reliably indicate long-term support levels or compatibility with a wide variety of themes; merchants should request references or a demo.

Support expectations:

• Request an SLA, average first response time, and typical resolution times for issues that affect the shopping experience (e.g., broken add-to-wishlist buttons).
• Confirm whether support can assist with theme conflicts and whether any setup assistance is billed.

Data Ownership, Security & Privacy

Any wishlist stores customer preferences and potentially PII. Merchants should confirm data handling policies.

Key questions to ask each developer:

• Where is wishlist data stored and how long is it retained?
• Can wishlist data be exported in a standard format (CSV/JSON) for backups or migration?
• Does the app comply with applicable privacy regulations (e.g., GDPR) and provide mechanisms for complying with data deletion requests?

Neither app’s public description in this comparison provides exhaustive privacy details, so merchants should request the developer’s privacy and data processing agreements prior to installation.

Performance & Scalability

Performance matters for stores with large catalogs or high traffic. Slow wishlist scripts can increase page weight and affect Core Web Vitals.

Points to consider:

• Does the app load asynchronously so that wishlist scripts don't block page rendering?
• Is client-side caching used to reduce repeated network requests?
• For stores with thousands of SKUs, does the app impact storefront speed when rendering product lists with wishlist UI?

Wishlist Pro's server-side integrations with checkout and customer accounts hint at deeper handling of list data, which can be positive for performance if implemented efficiently. SWishlist’s lighter nature and lower price point may also mean a smaller performance footprint, but merchants should confirm technical implementation details and run audits if performance is a priority.

Migration, Export, and Vendor Lock-In

Merchants should plan for potential app changes or replacements as the business scales.

Relevant considerations:

• Can wishlist data be exported including customer associations and timestamps?
• If the merchant wants to migrate from one wishlist app to another, are migration tools or professional services offered?
• Does the app provide an API that makes data available for long-term storage or in-house analytics?

Wishlist Pro’s CSV import feature is helpful for onboarding customer lists, and the presence of reports suggests export capability exists, but merchants should validate the export format. SWishlist advertises API access; if the API supports robust exports, it can facilitate migrations or integrations.

Which App Is Best For Specific Merchant Profiles?

The following breakdown aims to match merchant needs with the app that most often delivers.

• Small DTC brands on a tight retention budget and with simple wishlist needs:
  • Best fit: SWishlist. Low monthly cost, clear language tiers, and basic wishlist UX make it a sensible starting point.
• Multi-language stores with modest wishlist volume:
  • Best fit: SWishlist Premium. The explicit language tiering and unlimited additions at $12/mo deliver clear value for stores serving multiple regions.
• Brands needing multiple lists per customer, quick reorders, or registry features:
  • Best fit: Wishlist Pro Advanced. Unlimited lists and quick add-to-cart streamline list workflows.
• B2B, wholesale, or distributor-focused stores that need CSV reorders and order forms:
  • Best fit: Wishlist Pro Plus. The spreadsheet import and order forms were designed for this use case.
• Merchants prioritizing proven, consistently supported apps based on review volume:
  • Best fit: SWishlist, given the larger review base (106 reviews at 4.9). A larger review set generally signals wider merchant adoption and more observed edge cases.

Merchant decision path:

• Identify whether wishlists are primarily consumer-facing or if they form part of a B2B order workflow.
• Check the expected monthly wishlist activity to determine whether free-tier limits are a constraint.
• Confirm translation needs and whether the app’s language coverage matches the markets served.

Implementation Examples (Actionable Steps for Merchants)

These examples are operational, not hypothetical narratives, and they describe steps any merchant can take when evaluating either app.

• Test installs on a staging theme:
  • Install the app on a duplicate theme and test page speeds, button visibility, and add-to-wishlist behavior across desktop and mobile.
• Validate analytics events:
  • Confirm that wishlist additions and removals produce events that can be consumed by Google Analytics, Klaviyo, or any in-house analytics pipeline.
• Simulate customer flows:
  • For Wishlist Pro users considering B2B workflows, import a small CSV to test the spreadsheet import and one-click reorder paths.
• Measure support responsiveness:
  • Submit a support ticket during evaluation and measure first response time and technical depth.

The Alternative: Solving App Fatigue with an All-in-One Platform

Single-purpose wishlist apps solve a specific problem but can contribute to "app fatigue": the maintenance, monthly fees, and integration complexity that come with stacking many specialized tools. App fatigue creates hidden costs:

• Multiple billing lines and incremental fees as each tool grows.
• Integration overhead—mapping events between apps and ensuring consistent customer IDs.
• Fragmented support that slows issue resolution when a problem spans two apps (for example, loyalty points not applied on a wishlist-triggered purchase).
• Increased theme and performance complexity when each app injects its own scripts and UI elements.

An alternative approach is to consolidate retention tools into a single platform that covers loyalty, referrals, wishlists, reviews, and VIP tiers. This reduces overhead and enables a unified customer view.

Growave positions itself around the "More Growth, Less Stack" principle: one integrated suite for retention tools that traditionally require separate apps. Rather than stitching together separate wishlist, loyalty, and reviews apps, merchants can consolidate features and unify customer data to drive repeat purchases, increase lifetime value, and reduce technical debt.

How consolidation changes outcomes:

• Consolidated loyalty and wishlist data enables targeted reward offers based on items customers have saved.
• Built-in review requests tied to purchase and wishlist behavior reduce the friction of managing a separate reviews tool.
• A single integration point simplifies connections to email platforms and analytics systems.

Explore core consolidation benefits:

• For merchants who want to consolidate retention features, a platform approach reduces monthly overhead and integration points while centralizing reporting.
• Stores aiming to build customer retention programs can combine loyalty and rewards that drive repeat purchases alongside wishlists to create campaigns that reward wishlist-to-purchase conversions.
• To leverage social proof and improve conversion, merchants can collect and showcase authentic reviews alongside wishlist behavior to enrich product pages and email content.

Growave integrates multiple retention capabilities into one app experience. That reduces the chance of incompatibilities between apps and simplifies maintenance. Growave’s product suite includes loyalty and rewards, referrals, reviews & UGC, wishlist, and VIP tiers—features that, when combined, can increase retention and customer lifetime value without the need for multiple single-purpose apps.

Technical and operational advantages of choosing a consolidated platform:

• Fewer app installs reduce theme complexity and lower script overhead on storefront pages.
• Centralized customer activity logs enable richer automations using email or push platforms.
• Consistent support for cross-feature use cases—support teams can resolve issues that span loyalty and wishlist flows without ticket transfer between vendors.

For merchants evaluating consolidation, compare the total monthly cost and the projected ROI from increased retention. Often the incremental cost of an all-in-one platform is offset by the gains from coordinated retention strategies and by eliminating duplicate subscription fees.

Install and trial options:

• Merchants interested in testing the platform can install Growave from the Shopify App Store to begin a hands-on evaluation.
• To understand how Growave maps to merchant objectives, Book a personalized demo to review specific flows and integrations.

Why consolidated features are operationally easier:

• Unified dashboards show loyalty points earned from purchases that were originally initiated via wishlists.
• Reward rules can reference wishlist behavior—reward customers who convert items from saved lists into purchases.
• Referral campaigns can tie to VIP tiers that are fed by cumulative actions across wishlist additions, referrals, and purchases.

Growave integrations and platform reach:

• Growave supports many common commerce tools and automations, simplifying orchestration with email platforms, customer support tools, and headless storefronts. For merchants running on enterprise setups, Growave provides tailored solutions and support for solutions for high-growth Plus brands.
• For merchants who want to see how other brands use a consolidated approach, a library of customer stories can illuminate practical implementations: customer stories from brands scaling retention.

Requesting a demonstration is a practical next step for stores considering consolidation. Book a personalized demo to see how an integrated stack improves retention. Book a personalized demo

How Growave Compares to Single-Purpose Wishlist Apps

Comparing a consolidated platform to a single-purpose wishlist app involves three main criteria: feature breadth, integration simplicity, and long-term economics.

Feature breadth:

• Single-purpose apps like SWishlist or Wishlist Pro may excel at specific wishlist behaviors. However, consolidation delivers wishlist features plus loyalty, referrals, and reviews in one interface—enabling cross-feature strategies without extra tooling.

Integration simplicity:

• Installing one multi-feature app replaces the need to connect multiple vendors, reducing points of failure. For example, instead of wiring wishlist events to a separate loyalty engine via webhooks and custom code, an integrated platform can apply rewards automatically when a wishlist converts.

Long-term economics:

• While an all-in-one platform usually carries a higher monthly base price than a single standalone wishlist app, the aggregated cost of multiple specialized apps can exceed the single monthly fee and create administrative complexity.
• Merchants should model expected revenue uplift from coordinated retention features (higher repeat purchase rate, improved LTV) against combined monthly costs.

Feature-specific parity:

• Growave's wishlist aims to match the core behaviors of specialized wishlist apps while adding reward triggers and automation. Merchants should evaluate whether Growave’s wishlist UX meets their storefront standards and whether the loyalty and reviews features add measurable benefit.

For merchants concerned with Shopify compatibility or wanting to install from the app store, Growave is available to install and test: install Growave from the Shopify App Store.

Practical Migration Considerations

If a merchant decides to move from SWishlist or Wishlist Pro to an integrated solution, consider these steps:

• Export wishlist data: Request or export wishlist records—product IDs, customer IDs or anonymous identifiers, timestamps, and list names.
• Map data schema: Ensure the new platform accepts or can import the existing data format. If not, ask whether the platform provides migration assistance.
• Sequence rollout: Deploy the new wishlist on a staging theme, import historical data, and run page speed and functional tests before turning it on in production.
• Monitor KPIs: Track conversion rate for wishlist-originated purchases, average order value for list-based checkouts, and repeat purchase rate. Compare pre- and post-migration performance for at least one business cycle.

Growave’s onboarding options and migration support can simplify this process—discuss migration assistance during a demo to estimate timelines and cost.

Final Evaluation & Decision Framework

When choosing between SWishlist and Wishlist Pro, the most important considerations are business model and growth plans.

• Choose SWishlist when:
  • The store needs a minimal wishlist solution with straightforward setup.
  • Budget constraints prioritize low monthly fees and clear usage tiers.
  • Multi-language support matters but the store does not require B2B workflows.
• Choose Wishlist Pro when:
  • The business requires multiple lists per customer, one-click reorders, or spreadsheet imports for B2B workflows.
  • The store leverages Shopify Flow and checkout-level integrations for automation.
• Consider a consolidated platform when:
  • The business wants to reduce the number of apps and integrate wishlist behavior with loyalty, referrals, and review generation.
  • The value of coordinated retention strategies outweighs the cost of a multi-feature platform.
  • Long-term scalability and fewer integration headaches are priorities.

Conclusion

For merchants choosing between SWishlist: Simple Wishlist and Wishlist Pro ‑ Pasilobus, the decision comes down to simplicity versus breadth. SWishlist is a strong value-for-money option for consumer-focused merchants that need a polished, low-cost wishlist with clear language tiers. Wishlist Pro is a better match for stores that require multi-list workflows, quick reorders, and B2B order forms. Review counts and ratings suggest SWishlist has broader usage evidence (106 reviews at 4.9) while Wishlist Pro's single 5-star review offers limited confidence.

Connecting wishlist behavior to broader retention strategies often requires more than a single app. Consolidating wishlist, loyalty, referrals, and reviews into one platform reduces integration complexity and creates opportunities to increase repeat purchases and customer lifetime value. For merchants interested in that approach, Growave’s integrated suite offers tools to consolidate retention features, combine loyalty and rewards that drive repeat purchases with wishlist triggers, and collect and showcase authentic reviews.

Start a 14-day free trial to see how a unified retention stack accelerates growth. Start a 14-day free trial

For merchants who want to install Growave directly from the Shopify marketplace, the app is available for testing: install Growave from the Shopify App Store.

FAQ

Q: Which app is better for a small store with limited budget? A: For a small store that needs a basic wishlist and low monthly cost, SWishlist is often the better value for money. Its free tier and $5/month Basic plan cover many simple wishlist needs. Confirm the monthly wishlist addition limits align with expected traffic.

Q: Which app is better for B2B or wholesale workflows? A: Wishlist Pro ‑ Pasilobus is designed with B2B in mind at its higher tier. The Plus plan includes spreadsheet import, B2B order forms, and reporting, which streamline bulk reorders and distributor workflows.

Q: How reliable are the ratings for each app? A: SWishlist has 106 reviews and a 4.9 rating, which provides a broader data set for assessing reliability. Wishlist Pro has a single 5.0 review; while positive, the single review provides limited statistical confidence. Merchants should request demos and support response samples before committing.

Q: How does an all-in-one platform compare to specialized apps? A: An all-in-one platform reduces the number of apps to maintain and simplifies integrations. This enables coordinated retention strategies—such as rewarding customers for converting wishlist items to purchases—and centralizes reporting. While a single-purpose wishlist app can be cheaper initially, the aggregated cost, integration effort, and maintenance of multiple specialized apps can exceed the value of a consolidated solution. Merchants should model expected uplift from combined features against total platform cost to decide.