SWishlist vs. Wishlist Pro ‑ Pasilobus: In-Depth Comparison

Introduction

Shopify merchants frequently face a common challenge: choosing the right app from dozens of similar options—each promising to boost engagement, reduce cart abandonment, and increase repeat purchases. Picking the wrong wishlist solution can mean paying for features that never get used, integrating brittle code into a theme, or adding yet another single-purpose app that complicates reporting and support.

Short answer: SWishlist: Simple Wishlist is an excellent choice for merchants who need a lightweight, cost-effective wishlist with strong basic functionality and multilingual support for modest traffic. Wishlist Pro ‑ Pasilobus is better suited for stores that want built-in B2B features—like spreadsheet imports and order-form workflows—or the ability to manage multiple lists per customer. For merchants who want to reduce app sprawl and invest in retention across loyalty, reviews, referrals, and wishlists, an integrated suite like Growave often represents better value for money.

This article provides an in-depth, feature-by-feature comparison of SWishlist: Simple Wishlist and Wishlist Pro ‑ Pasilobus. The goal is to help merchants identify which app fits specific business needs, and to outline where an all-in-one retention platform may offer greater long-term value.

SWishlist: Simple Wishlist vs. Wishlist Pro ‑ Pasilobus: At a Glance

Deep Dive Comparison

Features

Core Wishlist Experience

SWishlist: Simple Wishlist focuses on a clean, straightforward wishlist experience. It emphasizes ease of use, quick theme matching, and social sharing. Merchants get a familiar "save to wishlist" flow, visible counts of saved items, and the ability for customers to share lists with friends or family.

Wishlist Pro ‑ Pasilobus expands the wishlist concept into a multi-list system with B2B-friendly functionality. It supports unlimited list items and, on paid plans, multiple lists per customer. The product aims to turn wishlists into order-ready lists—especially for wholesale buyers or repeat purchasers who need one-click reordering from spreadsheets.

Pros of SWishlist:

• Simple, immediate implementation and UI.
• Good localization support across paid tiers.
• Sharing and straightforward add-to-wishlist flow good for B2C gifting and browsing.

Pros of Wishlist Pro:

• Advanced list handling and CSV import make it useful for B2B order workflows.
• “Save for later” cart integration increases flexibility.
• Reordering and order form capabilities can shorten the B2B purchasing cycle.

Trade-offs:

• SWishlist's simplicity means fewer advanced B2B features.
• Wishlist Pro's richer feature set adds pricing complexity and potential setup overhead.

Customization and Theming

SWishlist highlights "Customize everything to perfectly match your store." Merchants can expect theme-embedded buttons, customizable icons/labels, and multi-language storefront text on paid plans. The Free plan includes setup for up to two themes, lowering initial friction.

Wishlist Pro advertises fast integration ("Get going in less than 5 mins") and seamless theme integration. It provides UI elements like list management screens, sharing buttons, and quick-add-to-cart links. For merchants using page builders or custom themes, Wishlist Pro's ability to integrate with customer accounts and checkout flows can be an advantage.

Considerations:

• Merchants with heavily customized themes should verify how each app injects code and whether the app supports server-side or theme app extensions.
• For stores that need extensive UI changes, SWishlist's support tiers and setup options can help reduce friction, while Wishlist Pro’s built-in integrations may be better for standardized themes.

Multi-List, Registries, and Sharing

SWishlist supports sharing and unlimited lists depending on plan features, but its public marketing centers on a single wishlist per user. It’s ideal for consumers who want a single saved list for gifts and future purchases.

Wishlist Pro explicitly supports multiple lists (on paid plans), registries, and sharing via email and social media. This makes it a stronger option for stores offering registries, bridal or baby registries, or multi-list use cases where a single customer needs separate lists for different purposes.

When to choose which:

• Choose SWishlist when customers primarily need one persistent wishlist or when simplicity is paramount.
• Choose Wishlist Pro when customers need multiple lists, registries, or family/group sharing.

B2B Capabilities

Wishlist Pro stands out with B2B features: spreadsheet import, order forms, and one-click reordering. For wholesale customers, this can turn a wishlist into a repeatable procurement channel. The Plus plan specifically includes "B2B Order Forms for Customers" and "Customer Spreadsheet Import."

SWishlist does not emphasize B2B ordering workflows. Merchants focused purely on B2C experiences will rarely miss those B2B features, but businesses that combine retail and wholesale operations should consider Wishlist Pro.

Save for Later and Cart Integration

Both apps address cart abandonment differently. SWishlist provides a traditional wishlist as an alternative to immediate checkout. Wishlist Pro explicitly mentions "Enable 'Save for later' on shopping cart," which bridges saved items back into the checkout flow with more active cart integration.

Recommendation:

• For stores that want a tight "save-for-later" experience within the cart, Wishlist Pro may have the edge.
• For basic wishlist needs, SWishlist is sufficient and lightweight.

Pricing and Value

Pricing Structures

SWishlist:

• Free: Free, 300 wishlist additions per month, 2 languages, setup for up to 2 themes, support within 24–48 hours.
• Basic: $5/month, 7,000 wishlist additions per month, 7 languages, faster support.
• Premium: $12/month, unlimited wishlist additions, 20 languages, full stats, priority support.

Wishlist Pro:

• Free: Free, unlimited list items, single list per customer, sharing.
• Advanced: $14.99/month, unlimited items, unlimited lists for customers, quick add-to-cart, translations, sharing.
• Plus: $49.99/month, all Advanced features plus B2B order forms, customer spreadsheet import, and reports.

Growave (for context):

• Entry Plan: $49/month (Loyalty, Reviews, Wishlist, Referrals).
• Growth/Plus Plans scale to $199 and $499/month with more advanced features.

Comparing Value for Money

When thinking about value, merchants should weigh feature set against price and the impact on retention, repeat purchases, and on-store conversions.

SWishlist provides strong value for small stores and hobby brands. For $5–$12 per month, a merchant gains multi-language support, useful support SLAs, and clear limits that scale up. The Free tier can suit stores testing demand without committing.

Wishlist Pro offers free functionality that includes unlimited saved items but limits lists per customer. Stepping up to Advanced at $14.99 unlocks unlimited lists—this matters for registry-heavy stores or those supporting multiple saved collections per customer. The $49.99 Plus plan is priced like a specialized B2B tool; it’s valuable for wholesale or enterprise merchants who need spreadsheet import and reporting.

Which offers better value:

• For pure wishlist functionality on a budget: SWishlist is often better value for money.
• For B2B workflows and multi-list customers: Wishlist Pro can justify its higher tiers.
• For merchants looking to reduce multiple single-purpose apps (wishlists + loyalty + reviews), a combined platform like Growave can be more cost-effective over time despite higher base pricing, because it consolidates many retention features.

Integrations & Compatibility

Shopify Ecosystem

SWishlist lists "API" as a capability, which suggests programmatic flexibility and the ability to connect to other systems with custom work. It supports multilingual storefronts and multiple theme setups.

Wishlist Pro explicitly states compatibility with Checkout, Customer accounts, and Shopify Flow. This tighter Shopify Flow compatibility can open automation possibilities for stores using Shopify Flow for advanced triggers and processes.

Integration strengths:

• Wishlist Pro’s native ties to Checkout and Customer accounts can simplify workflows that need wishlist items to influence checkout or customer segments.
• SWishlist’s API access gives developers more freedom to integrate with email platforms or custom reporting.

Third-party Tools and Platforms

Both apps approach integrations differently. For merchants using Klaviyo, Omnisend, or customer service tools, the choice should be informed by whether the wishlist events and customer properties are exportable or available through webhooks/API.

Key questions merchants should ask vendors:

• Are wishlist events (add/remove) exposed to analytics and marketing platforms?
• Can wishlist lists be tied to customer profiles for segmentation?
• Is there server-side support to prevent theme breakage during Shopify updates?

Implementation, Performance & UX

Installation and Setup

SWishlist promotes free setup for up to two themes on the Free plan. Merchants with small teams may find this helpful, as initial setup support reduces friction.

Wishlist Pro claims a sub-5-minute integration and seamless theme compatibility. While speed-to-launch marketing is attractive, merchants should still verify required theme edits and whether the app uses app blocks or script tags.

Practical setup advice:

• Back up the theme before installing either app.
• Check whether the app uses Shopify’s app blocks or injects script tags; app blocks are easier to manage across themes.
• Validate mobile responsiveness after setup; wishlists must be seamless on mobile to avoid disruption in the increasingly mobile-first shopper experience.

Speed and Front-End Impact

Any app that injects scripts can affect page load times and Core Web Vitals. Lightweight apps with minimal front-end code often have less impact. SWishlist’s focus on simplicity suggests lower footprint, but performance depends on implementation.

Wishlist Pro’s broader feature set—especially multiple lists and CSV functionality—may add front-end complexity. Merchants should test Lighthouse scores and monitor any increase in DOM size or network requests post-installation.

Analytics and Reporting

SWishlist’s Premium plan highlights "Unlimited access to all statistics." For merchants who want granular insights into what products are being saved and when, that reporting is useful for merchandising and inventory planning.

Wishlist Pro's Plus plan includes "Reports," which align more with B2B reorder insights and customer order-form tracking.

Recommendation:

• Merchants focused on product-level wishlist trends may prefer SWishlist’s analytics if price-sensitive.
• For order-form and B2B reporting tied to lists, Wishlist Pro offers more tailored reports.

Support & Vendor Reliability

Review Signals

Review quantity and score provide context on user experience and maturity.

• SWishlist has 106 reviews with a 4.9 rating. That volume suggests broader merchant adoption and a consistently positive user experience.
• Wishlist Pro has 1 review with a 5.0 rating. The single review indicates a newer or less widely adopted app; while the rating is perfect, the low review count offers less social proof.

Support Response Times

SWishlist advertises support windows by plan:

• Free: 24–48 hours
• Basic: 12–24 hours
• Premium: top priority

Wishlist Pro does not advertise structured support SLA tiers on the information provided, but feature-rich B2B apps typically offer more hands-on support to Plus plan customers.

Advice:

• For time-sensitive stores, SWishlist’s defined SLAs are clear and useful.
• Request written confirmations of support response times and escalation procedures from Wishlist Pro for mission-critical use.

Security, Data Ownership & Privacy

Both apps operate within Shopify stores and should follow Shopify’s data handling best practices. Merchants should confirm:

• Whether saved wishlist data is stored within Shopify or on third-party servers.
• Data retention policies and export capabilities.
• GDPR-compliance and support for EU data subject requests.

If wishlists are used for B2B ordering or to collect customer preferences, owning and being able to export this data is critical for CRM and marketing.

Ideal Use Cases & Merchant Recommendations

SWishlist: Simple Wishlist is best for:

• Small to mid-sized consumer brands seeking a simple wishlist without heavy investment.
• Stores that need multilingual storefront text at a low price point.
• Merchants who prefer clear support SLAs and low monthly costs.

Wishlist Pro ‑ Pasilobus is best for:

• Brands that need multi-list capabilities, registries, and strong sharing features.
• Merchants combining retail and wholesale channels that benefit from spreadsheet imports and order-form workflows.
• Stores that need tighter integrations with Shopify Checkout and Customer Accounts for advanced cart workflows.

Avoid choosing:

• SWishlist if the business needs B2B order forms or multiple lists per customer.
• Wishlist Pro if the brand wants a minimal footprint and straightforward pricing for basic wishlist functionality.

Migration, Scalability, and Long-Term Considerations

If Starting Small and Scaling

Merchants who expect to scale into B2B or multi-list use cases should plan for potential migration costs. Startups often prefer a low-cost, lightweight app to test demand. If demand later requires CSV imports and reordering, switching apps (and migrating saved wishlists) creates user friction.

Recommendation:

• Evaluate whether the chosen wishlist app supports data export or provides migration tools before committing.
• Consider long-term retention needs: loyalty programs, reviews, and referrals interact with wishlists to drive lifetime value. Single apps may not integrate smoothly with loyalty systems, increasing stack complexity.

Avoiding Tool Sprawl

Adding a wishlist app is often the first step toward a larger retention stack. Merchants who adopt separate apps for wishlists, loyalty, reviews, and referrals risk more subscriptions, inconsistent UX, and scattered data. Consolidating retention tools can reduce operational overhead and make customer data actionable across channels.

This leads to the next section: why many merchants pivot from single-purpose apps to an integrated platform.

The Alternative: Solving App Fatigue with an All-in-One Platform

What Is App Fatigue?

App fatigue occurs when merchants install many single-function apps to cover needs (wishlist, loyalty, referrals, reviews, UGC, VIP tiers) and then face mounting complexity: billing for multiple subscriptions, fragmented customer data, inconsistent design and UX, and more maintenance work when Shopify updates themes and checkout flows. Over time, this erodes margins and slows experimentation.

Signs of app fatigue:

• Multiple monthly subscriptions paying for overlapping features.
• Conflicting scripts that impact page performance.
• Disparate customer data across apps that prevents unified campaigns.
• Longer onboarding time for new marketing or support staff.

Why an Integrated Retention Stack Reduces Friction

An integrated solution centralizes loyalty, wishlist, reviews, referrals, and VIP tiers in one platform. This consolidation helps merchants:

• Retain customers with coordinated campaigns (e.g., reward points for wishlist actions).
• Increase LTV by connecting product interest (wishlists) to loyalty incentives.
• Reduce tech overhead by maintaining a single integration surface and support channel.
• Improve analytics by aggregating signals—wishes, purchases, reviews—into unified customer profiles.

For merchants seeking to consolidate retention features rather than stitching them together, an integrated platform can deliver more strategic impact.

Growave’s "More Growth, Less Stack" Value Proposition

Growave positions itself as a retention platform that bundles loyalty, referrals, reviews, and wishlist functionality into one suite. The philosophy—More Growth, Less Stack—aims to reduce app sprawl and align retention efforts under a single vendor.

Key strengths of the integrated approach:

• Cross-feature actions, such as granting reward points for leaving reviews or adding items to a wishlist.
• Unified reporting and customer profiles that allow segmentation and personalized campaigns.
• Enterprise-grade integrations and support for Shopify Plus, which helps high-growth brands manage complex flows.

Merchants can explore how Growave consolidates retention tools and pricing to understand long-term value: review options to consolidate retention features.

Note on trial and evaluation:

• Merchants interested in seeing Growave’s capabilities in context can book a personalized demo. Book a personalized demo to see how an integrated stack improves retention.

How Growave Covers Gaps Left by Single-Feature Wishlist Apps

Growave offers multiple modules that directly complement the wishlist feature:

• Loyalty & Rewards: Connect wishlist interactions to reward workflows so customers earn points for saving or purchasing from wishlist items. Learn how Growave supports loyalty and rewards that drive repeat purchases.
• Reviews & UGC: Increase credibility by asking customers who bought wishlist items to submit reviews. Merchants can collect and showcase authentic reviews and automatically reward reviewers.
• Referrals & VIP Tiers: Turn wishlist-sharing into referral opportunities and tier customers based on wishlist activity and purchase history.
• Wishlist: Built-in wishlist with multi-list support and integrations to loyalty and email automations, reducing the need for separate wishlist apps.

By integrating these capabilities, Growave reduces the need to maintain separate subscriptions for wishlist, loyalty, and review tools. Merchants can compare the cost of multiple single-purpose apps against a unified plan on the Growave pricing page to determine total cost of ownership: consider how much is saved when retention features are consolidated to consolidate retention features.

Integrations, Plus Support, and Migration

Growave lists compatibility with a broad range of tools—Klaviyo, Omnisend, Gorgias, Recharge, and page builders—making it easier to align the retention stack with marketing and support flows. For merchants on Shopify Plus, Growave provides specialized support and features for enterprise needs; see solutions for high-growth Plus brands.

The platform also publishes customer stories for inspiration; merchants can review customer stories from brands scaling retention to see how a consolidated approach works in practice.

Growave’s pricing and plans are publicly available and designed to scale. Merchants can compare entry and growth tiers to determine which plan aligns with order volume and required features: view options to consolidate retention features.

How to Evaluate the Switch from a Wishlist App to an Integrated Suite

Consider the following checklist when evaluating a migration to a single, integrated platform:

• Business impact: Will bundling loyalty and wishlist reduce churn and increase LTV?
• Data portability: Can wishlist and customer data be exported and imported into the new platform?
• Feature parity: Does the integrated solution match must-have features (e.g., CSV imports, registries)?
• Cost comparison: Compare aggregated monthly costs of separate apps versus a unified plan on Growave’s pricing page to consolidate retention features.
• Support & onboarding: Does the vendor offer migration help or a dedicated success manager for larger plans?

If a merchant wants to consult directly, it is possible to install the app from the Shopify App Store or book a personalized demo for a walkthrough of features and migration approaches.

Practical Recommendations: Which App to Choose Based on Business Needs

Use the following guidance to map business needs to the most appropriate choice.

For small consumer brands on a tight budget:

• SWishlist: Simple Wishlist is typically the best first step. It offers excellent value for money at $5–$12/month, multilingual support, and clear SLAs. It enables basic sharing and a familiar add-to-wishlist UX without adding complexity.

For stores needing registries, multiple lists, or shared family lists:

• Wishlist Pro’s Advanced plan unlocks unlimited lists per customer and better registry functionality. For stores promoting gift registries or complex shared lists, Wishlist Pro is tailored to that use case.

For merchants that sell to both consumers and wholesale customers:

• Wishlist Pro’s Plus plan targets B2B ordering efficiencies (CSV import, order forms). If wholesale workflows matter, Wishlist Pro can be more appropriate than SWishlist.

For growth-stage and enterprise brands focused on retention:

• Consider an integrated solution like Growave to combine wishlists with loyalty, reviews, and referrals. The long-term value, consolidated analytics, and fewer separate subscriptions often produce higher ROI compared with adding additional single-purpose apps as the business scales. Merchants can install from the Shopify App Store or review pricing to see which tier fits their volume and feature needs: compare options to consolidate retention features.

Implementation Checklist Before Installing a Wishlist App

• Backup the theme and create a staging environment.
• Confirm whether the widget uses an app block or script tags.
• Verify performance impact with Lighthouse before and after install.
• Confirm data export and migration options for wishlist entries.
• Test multilingual storefront text and translations on your most trafficked pages.
• Check customer account integration and whether lists appear in the customer dashboard.
• Review support SLAs and the escalation path for production issues.

Conclusion

For merchants choosing between SWishlist: Simple Wishlist and Wishlist Pro ‑ Pasilobus, the decision comes down to scope and scale. SWishlist: Simple Wishlist is an excellent option for stores that want a reliable, low-cost wishlist solution with strong multilingual support and predictable support SLAs. Wishlist Pro ‑ Pasilobus is better suited for brands that need multiple lists per customer, registry functionality, and B2B features like CSV import and order forms.

Beyond choosing between these two apps, merchants should weigh the longer-term cost and operational impact of running multiple single-purpose apps. Consolidating wishlist, loyalty, reviews, and referrals into a single platform can reduce tool sprawl, unify customer data, and accelerate retention strategies. Growave packages wishlist functionality alongside loyalty, referrals, reviews, and VIP tiers—an integrated approach aimed at reducing complexity and increasing customer lifetime value. Merchants can compare the cost of separate subscriptions versus a consolidated platform by reviewing options to consolidate retention features. Merchants on Shopify who want to explore implementation options may also install from the Shopify App Store to evaluate the app in a live store.

If a personalized walkthrough is preferred, book a personalized demo to see how an integrated stack can improve retention and reduce the number of apps to manage. Start a 14-day free trial to explore Growave’s features and decide whether a unified retention platform is the right move for long-term growth: compare plans to consolidate retention features.

FAQ

What are the main differences between SWishlist: Simple Wishlist and Wishlist Pro ‑ Pasilobus?

• The primary differences are scope and target use cases. SWishlist focuses on a lightweight, multilingual wishlist experience with tiered usage caps and predictable pricing for small to mid-size stores. Wishlist Pro targets multi-list scenarios, registries, and B2B ordering workflows with CSV import and order forms—features that make it more suitable for stores combining retail and wholesale.

How do ratings and review counts affect the choice between the two apps?

• SWishlist has 106 reviews with a 4.9 rating, indicating broader adoption and consistent merchant satisfaction. Wishlist Pro has a single review rated 5.0; while positive, the sample size is small. Higher review counts provide more confidence about reliability and support experiences.

Can either app handle B2B ordering and spreadsheet imports?

• Wishlist Pro’s Plus plan explicitly includes B2B order forms and customer spreadsheet import, making it the better choice for wholesale workflows. SWishlist does not target B2B order forms in its core messaging.

How does an all-in-one platform compare to specialized wishlist apps?

• An all-in-one platform consolidates wishlist, loyalty, referrals, and reviews into one product. This reduces monthly app subscriptions, centralizes customer data, and enables cross-feature campaigns (for example, rewarding points for wishlist interactions). An integrated platform like Growave can be more cost-effective for merchants who need multiple retention features and want unified reporting. Merchants can consolidate retention features and evaluate whether an integrated approach outweighs individual apps on both price and operational efficiency.