SWishlist vs. Swish: In-Depth Wishlist App Comparison

Introduction

Choosing the right wishlist solution is a common decision point for Shopify merchants who want to reduce friction, capture purchase intent, and recover abandoned demand. Two popular options in the app store—SWishlist: Simple Wishlist (by SoluCommerce) and Swish (formerly Wishlist King)—take different approaches: one focuses on simplicity and budget-friendly access, the other on fully featured customization and enterprise integrations.

Short answer: SWishlist: Simple Wishlist is an excellent choice for merchants who need a lightweight, low-cost wishlist that’s easy to install and manage; Swish (formerly Wishlist King) is better suited to brands that need advanced customization, analytics, and enterprise integrations. For merchants who want wishlist functionality plus loyalty, reviews, and referrals in a single, integrated stack, Growave offers a higher-value alternative that reduces app sprawl and improves retention.

This article compares SWishlist and Swish feature-by-feature, evaluates pricing and integrations, and explains which merchants will get the most value from each app. The goal is an unbiased, practical assessment that helps merchants pick the right tool for their growth stage and technical requirements.

SWishlist: Simple Wishlist vs. Swish (formerly Wishlist King): At a Glance

Deep Dive Comparison

Feature Set

Core Wishlist Capabilities

SWishlist: Simple Wishlist implements the essential wishlist workflow: customers can save favorites, maintain lists, and share them with others. The feature set is centered on the front-end shopping experience and straightforward list management. For stores that only need customers to flag products for later, SWishlist covers the basics with an emphasis on ease of use.

Swish focuses on a more complete wishlist experience. Beyond adding and sharing items, it provides wishlist automation and personalization—triggered email notifications, saved item reminders, and curated wishlist curation tools. These features aim to turn wishlist interactions into measurable conversions.

Pros of SWishlist core features:

• Fast setup and low friction for merchants and customers.
• Built-in share functionality for social or gifting use cases.
• Simple stats included in paid tiers for quick decision-making.

Pros of Swish core features:

• Unlimited wishlists and saved items across plans.
• Automated notifications that can be personalized to recover intent.
• Deeper analytics to identify high-value saved items and wishlist trends.

Customization & Theming

SWishlist highlights the ability to “customize everything to perfectly match your store.” That translates to theme-aligned button styles, placement choices, and language options (with multi-language support starting at higher tiers). Merchants with basic design needs can achieve a consistent look without heavy developer work.

Swish emphasizes seamless theme integration and offers free setup and customization services across plans. The positioning is that Swish adapts to brand identity and store architecture, including Hydrogen and headless setups on Plus tiers, which is valuable for merchants with bespoke storefronts.

Customization considerations:

• SWishlist is suitable for merchants who want a coherent look without major engineering effort.
• Swish is better for stores that require bespoke experiences, custom behaviors, or headless support.

Sharing, Social, and Gifting Mechanics

Both apps support sharing wishlists, which is critical for gifting and social proof. SWishlist’s sharing is straightforward and useful for most merchants. Swish layers on the ability to use wishlists as part of marketing flows—think personalized wishlist emails or shared lists that tie back into analytics and retargeting.

If social sharing is a major part of the marketing strategy, Swish’s integration-friendly approach (e.g., Meta integrations) will provide more utility for remarketing and ad personalization.

Notifications & Automation

A core distinction appears in automation. SWishlist provides notifications and basic statistics in paid tiers, but its automation is not positioned as a core differentiator. Swish explicitly markets personalized and automated wishlist notifications, which can be integrated with tools like Klaviyo and Meta to retarget users at the moment of highest intent.

For merchants who rely on automated lifecycle marketing, Swish delivers more out-of-the-box capabilities.

Analytics & Reporting

SWishlist includes statistics, with unlimited access promised in its Premium plan. The focus is likely on straightforward metrics like wishlist additions and shares.

Swish positions advanced analytics and wishlist curation as a selling point, helping merchants identify which wishlisted items are converting and where they should prioritize merchandising or promotions. For larger catalogs and more complex merchandising decisions, Swish’s analytics are more actionable.

Pricing & Value

Pricing is not just list price—it's value at scale, support quality, and whether the feature set aligns with merchant goals.

SWishlist Pricing Overview

SWishlist offers a free tier and two paid tiers:

• Free: 300 wishlist additions per month, support within 24–48 hours, free setup for up to 2 themes, and 2 languages on the storefront.
• Basic ($5/mo): 7,000 wishlist additions per month, 7 languages on storefront, faster support (12–24 hours), all Free features.
• Premium ($12/mo): Unlimited wishlist additions, 20 languages, unlimited statistics, top-priority support.

Value considerations for SWishlist:

• Excellent value for small stores or experimentation due to the free tier and low-priced plans.
• Predictable, low cost for stores that need limited wishlist volume.
• Premium plan is still inexpensive relative to many feature-rich apps, making it attractive for price-sensitive merchants.

Swish Pricing Overview

Swish pricing is tiered by Shopify subscription:

• Basic Shopify ($19/mo): All features, free setup, unlimited wishlists & saved items.
• Shopify ($29/mo): Same inclusive feature set.
• Advanced Shopify ($49/mo): Includes features plus capacity for larger stores.
• Shopify Plus ($99/mo): Adds white-glove onboarding, priority support, dedicated account manager, and Hydrogen/headless support.

Value considerations for Swish:

• Higher base price than SWishlist but includes unlimited items and sessions from the base plan.
• The free setup and onboarding are valuable for stores without internal engineering resources.
• The Plus plan is explicitly designed for enterprise merchants that require dedicated support and headless compatibility.

Comparative Value

Which app offers better value depends on usage patterns:

• For low-volume stores or brands testing wishlists, SWishlist’s Free and $5 plans provide strong value for money.
• For medium-to-large stores that expect unlimited wishlists, need automated workflows, or plan to integrate deeply with marketing systems, Swish’s higher price is justified by a broader feature set and onboarding services.

Integrations & Technical Compatibility

Integrations determine how well a wishlist app can participate in the entire retention and marketing stack.

SWishlist Integrations

SWishlist lists "API" under works with, which indicates the app provides endpoints for custom integrations. This is flexible for merchants with development resources who want to connect wishlist data to third-party systems, though the out-of-the-box ecosystem may be smaller compared to Swish.

Integration notes for SWishlist:

• API access enables bespoke flows and integration with email or CRM systems.
• Multi-language storefront support at paid tiers helps international merchants.

Swish Integrations

Swish advertises a broader integration set by default: Checkout, Hydrogen, Klaviyo, Customer Accounts, Search & Recommendations, GA4, and Meta. Those integrations matter because they allow wishlist interactions to inform email flows, advertising audiences, product recommendations, and analytics.

Integration advantages for Swish:

• Klaviyo integration makes it easy to trigger personalized emails from saved items.
• GA4 integration aids attribution and performance analysis.
• Checkout and Hydrogen support make Swish more suitable for headless or advanced storefronts.

Integration summary:

• If plug-and-play marketing integration is important, Swish has an edge.
• If custom integration via API is acceptable and keeping costs low is a priority, SWishlist can be integrated by developers.

Onboarding, Implementation & Support

SWishlist Onboarding & Support

SWishlist offers free setup for up to two themes per store and support windows that vary by plan:

• Free: 24–48 hour support response.
• Basic: 12–24 hour support response.
• Premium: Top priority support.

This model is attractive to lean teams that can tolerate slower response times on free/cheap tiers, with the option to upgrade for faster prioritization.

Swish Onboarding & Support

Swish differentiates with free setup and customization across all plans, with escalating support and account services for Shopify Plus customers (priority support, dedicated account manager, white-glove onboarding). That makes Swish appealing to merchants who expect a hands-off setup experience and ongoing strategic support.

Implementation notes:

• Swish’s onboarding reduces friction for non-technical teams and increases the likelihood of a polished end-user experience.
• SWishlist still provides setup assistance but reserves priority help for paid tiers, which is reasonable given its price point.

Performance, Scalability & Security

Performance and privacy are operational concerns that affect store speed and customer trust.

Performance

Both apps are built for Shopify and position themselves to integrate into storefronts without heavy performance overhead. Swish’s focus on headless compatibility suggests attention to architectural scalability for larger traffic volumes. SWishlist’s lightweight footprint may be marginally better for speed-conscious merchants with minimal needs.

Data & Security

Both apps handle user wishlist data and should follow standard Shopify and industry practices for data handling. Merchants should verify data retention policies and whether wishlist data is exportable for analytics or customer recovery.

Security checklist for merchants evaluating either app:

• Confirm data ownership and export capabilities.
• Evaluate how wishlist email flows handle PII and opt-out preferences.
• Check whether sessions and saved items are stored server-side or in customer accounts.

Merchant Use Cases & Recommendations

When SWishlist Makes Sense

SWishlist is a solid decision for merchants with:

• Small to medium catalogs and limited wishlist volume.
• Tight budgets and the need to test wishlist conversion impact without significant cost.
• Development resources willing to use API endpoints for custom integrations.
• Desire for a simple, consistent wishlist UI that matches the storefront with minimal fuss.

Recommended merchant types:

• Boutique stores and DTC brands in early growth stages.
• Stores experimenting with retention features prior to investing in more complex stacks.
• International stores on a budget who need basic multi-language support.

When Swish Makes Sense

Swish fits merchants who:

• Need automated wishlist notifications tied into marketing flows.
• Run significant ad spend and want wishlist events routed into Meta or GA4 for better audiences.
• Plan to operate headless storefronts or Shopify Plus and need dedicated support.
• Require a polished setup without internal engineering time.

Recommended merchant types:

• Growing brands with robust lifecycle marketing strategies.
• Enterprises and Shopify Plus merchants needing white-glove service and headless support.
• Merchants who want out-of-the-box integrations with Klaviyo and analytics platforms.

Pros, Cons, and Tradeoffs

SWishlist: Simple Wishlist

• Pros:
  • Low price and free plan that enables quick testing.
  • Simple, straightforward functionality that’s easy to manage.
  • Decent ratings (4.9 from 106 reviews) suggest merchant satisfaction with core features.
• Cons:
  • Limited advanced automation and fewer out-of-the-box integrations.
  • Support response windows vary and are slower on free tiers.
  • May require development time to connect wishlist events to marketing systems.

Swish (formerly Wishlist King)

• Pros:
  • Rich feature set and strong integrations with Klaviyo, GA4, and Meta.
  • Free setup and customization across plans, plus enterprise support for Plus.
  • Higher number of reviews and a perfect average rating (272 reviews, 5.0) indicating consistent performance for many merchants.
• Cons:
  • Higher cost relative to ultra-cheap wishlist alternatives.
  • Potential overkill for stores that only need basic wishlist behavior.
  • Customization breadth might require alignment on priorities during onboarding.

The Alternative: Solving App Fatigue with an All-in-One Platform

App Fatigue and the Hidden Cost of Single-Feature Apps

As merchants scale, the number of installed apps often grows. Each new single-focus solution—wishlist, reviews, loyalty, referrals—adds a slice of capability but also increases complexity. This “app fatigue” shows up as:

• Slower page loads when multiple apps inject scripts.
• Fragmented customer data across different systems.
• Higher cumulative monthly costs as features are purchased piecemeal.
• Increased maintenance and integration overhead for the store team.

Rather than adding another specialized tool, many merchants benefit from a consolidated retention stack that centralizes wishlist behavior with loyalty, reviews, referrals, and VIP tiers. That reduces tool sprawl, aligns customer data, and streamlines marketing automation.

Growave’s “More Growth, Less Stack” Philosophy

Growave positions itself as a multi-feature retention platform designed to replace multiple single-purpose apps. The premise is simple: combine Loyalty & Rewards, Referrals, Reviews & UGC, Wishlist, and VIP Tiers into one product so merchants can focus on growth instead of managing integrations.

Growave’s advantages for merchants evaluating wishlist options include:

• Unified customer profiles that connect wishlist activity to loyalty points and referral behavior.
• Fewer third-party scripts and consolidated integrations that reduce page weight.
• Centralized reporting to measure the impact of wishlist actions on repeat purchases and lifetime value.

Merchants comparing standalone wishlist apps to a consolidated platform should ask whether the incremental value of dedicated wishlist features outweighs the costs and complexity of maintaining separate systems.

How Growave Replaces Multiple Tools

Growave bundles capabilities commonly handled by different apps:

• A wishlist that integrates with loyalty and referral incentives so saved items can trigger targeted rewards.
• Review collection and display tools that provide social proof linked to customer segments.
• Referral mechanics that reward customers for sharing wishlists or products.
• VIP tiers that surface wishlist-driven promotions based on engagement and loyalty status.

By aligning these capabilities, merchants can convert wishlist intent into repeat purchases and measurable LTV growth, instead of siloed wishlist data being lost in a separate app.

Integrations That Reduce Work for Merchants

Growave supports an extensive list of integrations and commerce touchpoints, which helps keep the marketing and automation stack lean. For teams that rely on Klaviyo, Recharge, or helpdesk tools, using an integrated platform reduces the need for custom middleware.

To explore how a unified suite can consolidate retention features, merchants can review Growave’s pricing and packaging to see how the cost compares to a stack of single-function apps. Merchants can also add Growave to their store directly by choosing to install it from the Shopify App Store, which simplifies evaluation.

• For merchants comparing how much consolidation reduces maintenance, review Growave’s approach to combining wishlists with loyalty and reviews.
• For teams that need to keep marketing flows in one place, learn how Growave connects wishlist behavior into lifecycle campaigns.

Measured Outcomes: Why Integration Drives LTV

A wishlist alone can increase conversion rates by capturing intent. When that wishlist data is tied to loyalty rewards and review requests:

• Saved items can be paired with points or discounts to nudge purchase completion.
• Wishlists can drive personalized review ask sequences after purchase.
• Referral incentives for shared wishlists turn passive shopping behavior into new-customer acquisition.

These compound effects increase average order value and repeat purchase rates more reliably than tools that work in isolation.

Growave Data Points and Product Fit

Growave has established a robust presence in the Shopify ecosystem, with over 1,197 reviews and a 4.8 rating—evidence that merchants find value in a multi-feature platform. Pricing tiers accommodate different growth stages, starting with a free plan and entry paid plans that include Loyalty & Rewards, Reviews & UGC, Referrals, and Wishlist features.

Merchants can evaluate whether centralizing functions provides better long-term ROI by comparing the cost of multiple single-feature apps (plus the integration and development overhead) against a single integrated plan that handles these needs together.

Where Growave Fits in the Decision Tree

• If a merchant’s primary need is a simple, low-cost wishlist for testing, SWishlist remains a rational choice.
• If the wishlist is part of a broader retention strategy that includes automated notifications and advanced analytics, Swish is compelling.
• If the goal is to reduce tool sprawl, consolidate customer data, and create coordinated lifecycle programs that turn wishlist behavior into repeat purchases, Growave is the strategic alternative.

To see whether a consolidated approach suits a store’s roadmap, merchants can compare the costs and benefits of consolidation and consider how wishlist data would flow into loyalty and review programs. Installers can also choose to add Growave directly to their store to test these integrations quickly.

• Learn how to combine loyalty and wishlist actions into one program by exploring Growave’s loyalty capabilities.
• See how unified review management ties into wishlist-driven merchandising by exploring Growave’s review features.

Practical Steps to Evaluate an All-in-One Platform

Merchants considering consolidation should take practical steps:

• Map top customer journeys and note where wishlist behavior intersects with email flows, incentives, and support tickets.
• Audit current app performance and calculate the cumulative monthly cost of single-function apps.
• Run a pilot with an all-in-one platform to measure changes in conversion rate, repeat purchase rate, and average order value.

For merchants ready to evaluate an integrated alternative, the next step is installation and an initial configuration to connect wishlist events with loyalty triggers and review workflows. For stores that want a guided evaluation, a demo or trial is a practical way to see consolidation benefits in context.

Implementation Checklist: Migrating from Single Apps to an Integrated Platform

Migrating to an integrated platform requires planning. Key checklist items include:

• Export existing wishlist data and verify export formats.
• Map customer identifiers so wishlist events are matched to loyalty accounts.
• Test integration points with Klaviyo, analytics, and ad platforms.
• Monitor page performance post-installation to validate script impact.
• Communicate new loyalty and wishlist behaviors to customers through an initial campaign.

This migration work is an investment—once complete, it reduces ongoing maintenance and unlocks coordinated retention strategies.

Conclusion

For merchants choosing between SWishlist: Simple Wishlist and Swish (formerly Wishlist King), the decision comes down to scale and priorities. SWishlist is a great value for merchants who need a simple, low-cost wishlist with basic customization and language support. Swish is better for brands that require advanced integrations, automated notifications, and premium onboarding—particularly merchants with significant marketing automation needs or headless storefronts.

However, for merchants who want to reduce tool sprawl and convert wishlist intent into measurable repeat purchases, an integrated retention platform is worth considering. Growave’s multi-feature approach combines wishlist functionality with loyalty, referrals, reviews, and VIP tiers so merchants can consolidate retention features and focus on long-term value.

Start a 14-day free trial of Growave to compare how a unified retention stack performs against a mix of single-purpose apps. Start a 14-day free trial of Growave

Frequently Asked Questions

Q: Which app is best if budget is the primary constraint? A: SWishlist is the better option for constrained budgets because it offers a Free plan and very low-cost paid tiers. It provides core wishlist features that are sufficient for small catalogs or experimentation.

Q: Which app is best for advanced marketing automation and integrations? A: Swish offers deeper out-of-the-box integrations with Klaviyo, GA4, and Meta, plus free setup and customization. That makes it a strong choice for merchants who want wishlist events to feed into lifecycle marketing and ad targeting.

Q: How does an all-in-one platform compare to specialized apps? A: An all-in-one platform consolidates wishlist behavior with loyalty, reviews, and referrals, reducing integration overhead and aligning customer data. While specialized apps may deliver best-in-class features for a single function, an integrated solution often yields better long-term ROI by enabling coordinated retention programs and reducing maintenance costs.

Q: If already using a wishlist app, what factors should drive a move to an integrated platform? A: Key factors include the need to tie wishlist data to loyalty rewards or referral incentives, the desire to reduce monthly app fees and technical complexity, and the requirement for centralized reporting that measures wishlist impact on lifetime value.

Additional resources to explore:

• Learn how to consolidate retention features and compare plans by reviewing Growave’s pricing and plans.
• Discover how a unified wishlist connects to loyalty and rewards by reading about Growave’s loyalty and rewards that drive repeat purchases.
• See how wishlist behavior can be combined with social proof by learning how to collect and showcase authentic reviews.