SWishlist vs. Stensiled Wishlist: An In-Depth Comparison

Introduction

Choosing the right wishlist app is a small decision with big consequences for retention, average order value, and customer lifetime value. With hundreds of wishlist apps available for Shopify, merchants must weigh features, integrations, support quality, and long-term value to avoid app sprawl and performance issues.

Short answer: SWishlist: Simple Wishlist is an excellent choice for merchants who need a lightweight, high-rated wishlist that’s easy to install and scale modestly; Stensiled Wishlist targets stores that want code-free setup with built-in analytics and save-for-later functionality but currently lacks customer feedback data. For merchants looking to consolidate retention features and reduce the number of single-purpose apps, an integrated platform like Growave may offer better value for money by combining wishlist, loyalty, referrals, and reviews into a single, cohesive solution.

This post provides an in-depth, feature-by-feature comparison of SWishlist: Simple Wishlist (SoluCommerce) and Stensiled Wishlist (Vowel Web). The goal is to help merchants understand the trade-offs between these two wishlist tools and evaluate whether a single-purpose app is the right choice or if a combined retention platform better serves long-term growth.

SWishlist: Simple Wishlist vs. Stensiled Wishlist: At a Glance

Deep Dive Comparison

Features

Core Wishlist Functionality

SWishlist: Simple Wishlist focuses on the core wishlist experience: customers can add favorites, manage personalized lists, and share wishlists with friends. The app emphasizes a smooth customer flow that reduces cart abandonment by keeping products top-of-mind. Pagination, add/remove actions, and sharing are central to the app’s value proposition.

Stensiled Wishlist also provides the basic wishlist operations but highlights additional behaviors like save-for-later and activity tracking. The app’s description emphasizes helping customers manage many items and returning to products they want to purchase later.

How they compare in practice:

• SWishlist emphasizes a refined, fast wishlist experience with multi-language support and a high user rating that indicates reliable functionality.
• Stensiled emphasizes analytics and activity tracking as part of the wishlist experience, useful for merchants that want behavioral insights without stitching multiple tools together.

Practical takeaways:

• Choose SWishlist when priority is a proven, efficient wishlist and minimal friction for shoppers.
• Choose Stensiled when priority is immediate behavioral data tied to wishlist events and a code-free setup.

Sharing, Social, and Collaborative Features

SWishlist lists “Customers are able to share their wishlists with friends” as a core feature. Shared wishlists can increase referral traffic and convert passive browsers into buyers through social proof and gifting contexts.

Stensiled does not highlight shareability as a primary feature in its listed items, focusing instead on icons, save-for-later, and time-range analytics.

Practical takeaways:

• If social sharing and gift-driven purchases are central to marketing, SWishlist offers clearer native support.
• If sharing is optional and the priority is analytics, Stensiled still supports wishlist conversions through data-driven optimizations.

Analytics and Reporting

Stensiled lists “Detailed Wishlist Analytics” and “Track products, customers activities, with time range filtering” among its core features. Built-in analytics allows merchants to see which products are wishlisted, when customers interact with wishlists, and trends over chosen time ranges.

SWishlist supports statistics, and its Premium plan advertises “Unlimited access to all statistics.” However, the tiered plan structure suggests analytics depth may be gated to higher tiers.

Practical takeaways:

• Merchants who want immediate, on-dashboard wishlist analytics without upgrading may prefer Stensiled’s baseline analytics offering.
• Merchants comfortable with upgrading for full analytics and who prefer a higher-rated product may find SWishlist’s Premium tier acceptable.

Save-for-Later and Cart Flows

Both apps list save-for-later-like behavior:

• Stensiled explicitly lists “Save For Later.”
• SWishlist enables customers to save favorites and manage lists that act similarly to save-for-later, though language emphasizes wishlist over cart-saved items.

Practical takeaways:

• If the merchant expects shoppers to use wishlist items as a near-term cart staging mechanism, either app can support the behavior, but Stensiled highlights it as an explicit feature.

Customization and Theming

SWishlist claims “Customize everything to perfectly match your store” and offers free setup for up to two themes on the free plan. The Basic and Premium plans expand language support and presumably more theming control.

Stensiled offers “Wishlist button icons selection” and emphasizes code-free setup, suggesting merchants can alter visual indicators without editing theme code.

Practical takeaways:

• Stores with strict brand controls and multilingual storefronts should consider SWishlist’s multi-language support (2 to 20 languages across tiers).
• Merchants seeking fast visual tweaks without developer involvement may prefer Stensiled’s code-free customization options.

Pricing & Value

Pricing is not just the monthly cost; it’s the long-term value considering support, analytics, limits, and the need to add other apps for loyalty/reviews.

SWishlist Pricing Snapshot:

• Free: 300 wishlist additions/month, 2 front-end languages, free setup up to 2 themes, support within 24–48 hours.
• Basic ($5/mo): 7,000 wishlist additions/month, 7 front-end languages, faster support (12–24 hours).
• Premium ($12/mo): Unlimited wishlist additions, 20 front-end languages, unlimited statistics, top-priority support.

Stensiled Pricing Snapshot:

• Basic Plan (Free): Code-free setup, wishlist analytics, custom icons, save-for-later, activity tracking with time range option.
• Advance Plan ($9.99/mo): Same features listed as free (likely higher limits or removed watermark—details not explicit).

Value analysis:

• SWishlist’s paid tiers are low cost and clearly scale wishlist additions and language support. The Premium plan at $12/mo unlocks unlimited additions and full analytics, which provides straightforward scalability for growing stores.
• Stensiled’s pricing is simple and positions analytics and customization in the free tier, but with no public reviews and limited plan detail, merchants may face uncertainty about limits, data exports, and support SLA on the free tier.

Support and SLA considerations:

• SWishlist advertises defined support response times per plan, with the Premium tier getting top priority. That predictable support cadence is valuable when critical fixes are needed.
• Stensiled’s support expectations are not clearly listed in the provided data; code-free setup implies self-service orientation but leaves SLA ambiguity.

Which offers better value for money?

• For pure wishlist functionality and predictable scaling at low monthly cost, SWishlist appears to offer clearer pricing tiers and higher confidence due to its 106 reviews and 4.9 rating.
• For merchants who prioritize a code-free install and immediate analytics without apparent tier gating, Stensiled may appear more attractive—but the absence of user reviews increases risk.

Integrations & Extensibility

SWishlist notes it “Works With: API,” indicating an integration surface that allows merchants and developers to connect wishlist events into other systems like email automation, analytics platforms, or a CDP.

Stensiled’s “Works With” field is blank in the dataset, which suggests unknown third-party integrations or limited published list. The app does provide its own analytics, which may reduce the need for external reporting, but also reduces flexibility if merchants want to sync wishlist events to Klaviyo, Omnisend, or inventory/ERP systems.

Practical implications:

• If wishlists need to be a signal for automated win-back flows or personalized emails, SWishlist’s API support is an important advantage.
• If the merchant wants a fully self-contained solution with no additional integrations, Stensiled might be adequate if its analytics and activity logs meet requirements—though lack of clarity introduces risk.

Installation, Setup, and Developer Requirements

SWishlist provides free setup up to two themes on its Free plan, suggesting a hands-off install for many merchants. It also supports API integration for teams that want deeper customization.

Stensiled advertises code-free setup, which promises a fast, no-code installation. That is attractive for small merchants without developer capacity.

Practical advice:

• Stores with limited development resources seeking immediate installation should trial both apps’ free plans to confirm how seamlessly they inject into the storefront and whether theme compatibility issues arise.
• Larger merchants or stores using headless setups should prefer solutions with explicit API and platform support—SWishlist indicates API availability.

User Experience and Design

Button placement, wishlist iconography, and mobile responsiveness drive adoption of wishlist features.

SWishlist emphasizes seamless adding to wishlist and complete customization to match a store’s appearance. Given the high rating (4.9 across 106 reviews), usability seems well-received by merchants and shoppers.

Stensiled emphasizes icon selection and code-free visual tweaks, which suggests ease of aligning the wishlist UI with a brand.

Practical takeaways:

• Both apps prioritize aesthetics. SWishlist’s user satisfaction score suggests fewer friction points for merchants, while Stensiled’s visual options may be preferable for merchants who want to rapidly adjust visuals without code.

Analytics, Reporting, and Commerce Impact

Stensiled positions analytics as a core feature, with time-range filtering and customer activity tracking. That provides immediate behavioral insight, which is useful for merchandising and recovery campaigns.

SWishlist offers statistical capabilities, but deeper analytics access is gated behind the Premium plan. Unlimited access to statistics is a Premium benefit.

What merchants should measure:

• Number of wishlist additions over time (trend).
• Conversion rate of wishlisted items compared to non-wishlisted items.
• Wishlist-to-purchase time lag and abandoned wishlist reminders.
• Customer segments that use wishlists (repeat vs. new buyers).

If a merchant’s goal is to optimize merchandising based on wishlisting behavior, built-in analytics in Stensiled may provide quicker feedback loops. If the preferred approach is to pipe wishlist events into a full marketing stack (Klaviyo, Omnisend, or a BI tool), SWishlist’s API capability is advantageous.

Data Ownership, Export, and Privacy

Data portability is crucial; merchant-owned signals should be exportable or syncable to marketing systems.

SWishlist’s API implies the possibility of exporting wishlist events or syncing them to external tools, subject to exact API capabilities and rate limits.

Stensiled’s exported data capabilities are not explicitly stated; built-in analytics can be useful, but if exporting raw wishlist events is necessary for loyalty, CRM, or data warehousing, merchants should confirm export options with the developer.

Privacy and compliance considerations:

• Both apps need to comply with merchant store privacy rules and applicable laws (e.g., GDPR, CCPA). Merchants should confirm whether wishlist events contain personal identifiers and how consent is managed for shared wishlists.

Performance, Scalability, and Limits

Free tiers and plan caps matter when a store grows:

SWishlist:

• Free plan limits wishlist additions to 300/month—fine for very small or experimental stores.
• Basic at $5/mo jumps to 7,000 additions/month, and Premium removes limits—clear scaling path.

Stensiled:

• Plan limits are not explicit in the provided data. The Advance plan’s fee of $9.99/mo suggests a mid-tier offering, but merchants should verify addition limits or throttles before committing.

Performance notes:

• Any third-party script can affect page load. Merchants should test apps on theme pages with real traffic patterns and use tools like Lighthouse and Real User Monitoring to measure impact.
• Preference for apps that load asynchronously, serve minimal assets, and leverage CDN-hosted resources.

Support, Reviews, and Trust Signals

Developer responsiveness and community feedback are key trust signals.

SWishlist:

• 106 reviews and a 4.9 rating indicate strong merchant satisfaction and established usage.
• Support SLAs are transparent across plans (24–48 hr to top-priority responses).

Stensiled:

• 0 reviews and 0 rating in the provided data create uncertainty. No visible feedback raises questions about production reliability and real-world merchant experiences.
• The apparent code-free setup is attractive, but the lack of reviews makes it harder to assess support quality and bug responsiveness.

Practical recommendation:

• When possible, test the free version and contact support prior to storewide install. Request references or case studies if the app lacks public reviews.

Localization and Multi-Language Support

International stores need multi-language UI and front-end support:

SWishlist:

• Free plan supports 2 languages at storefront; Basic supports 7; Premium supports up to 20 languages.

Stensiled:

• Language support details not listed. Merchants targeting global audiences should confirm localizations and translations.

Merchants with multilingual catalogs will appreciate SWishlist’s explicit multi-language tiers.

Security and Compliance

Wishlist apps may collect customer IDs and product context. Verify:

• How customer identifiers are stored and whether personal data is transmitted off-store.
• Whether wishlist sharing exposes private customer data.
• The app’s privacy policy and data retention policy.

Neither app’s data included privacy specifics; merchants should request documentation and ensure compliance with store policies and legal responsibilities.

Use Cases and Merchant Recommendations

• Small stores or those piloting a wishlist feature with minimal cost: SWishlist’s free plan gives a usable starting point; upgrade path is inexpensive.
• Merchants who prioritize immediate, built-in analytics and a purely no-code installation: Stensiled’s feature emphasis on analytics and code-free setup is appealing—verify production usage first due to limited reviews.
• Stores that need API-driven integrations with marketing automation (Klaviyo/Omnisend), or plan to build wishlist-driven automations: SWishlist’s API support provides more long-term flexibility.
• International stores with multilingual front-ends: SWishlist’s explicit language tiers are valuable.

Pros and Cons (Quick Reference)

SWishlist: Simple Wishlist

• Pros
  • Strong merchant feedback (106 reviews, 4.9 rating).
  • Clear pricing tiers and upgrade path.
  • API support for integration with marketing stacks.
  • Multi-language support up to 20 languages on Premium.
  • Defined support response times.
• Cons
  • Some analytics features gated behind Premium plan.
  • Free plan limit (300 additions/month) might be restrictive for active stores.

Stensiled Wishlist

• Pros
  • Built-in analytics and time-range activity tracking.
  • Code-free setup and visual customization with icon options.
  • Includes save-for-later as a built-in UX behavior.
• Cons
  • No public reviews in the provided data—higher perceived risk.
  • Unclear integration and export options.
  • Plan details and support SLAs not clearly published.

The Alternative: Solving App Fatigue with an All-in-One Platform

Single-purpose apps solve one problem well but often create long-term complexity. App fatigue describes the growing cost—technical, operational, and financial—of managing many single-function apps across a storefront.

Common symptoms of app fatigue:

• Duplication of features across different apps (e.g., separate apps for wishlists, reviews, and loyalty) that creates inconsistent data and UX.
• Increased page-weight and third-party scripts, leading to slower load times and worse conversion metrics.
• Fragmented customer data that hinders lifecycle automation and personalization.
• Rising monthly bills and compounded support touchpoints when multiple apps need troubleshooting.

The "More Growth, Less Stack" approach focuses on consolidating retention tools into a single, integrated platform to reduce complexity while improving customer lifetime value. Growave offers an integrated suite combining wishlist, loyalty, referrals, reviews, and VIP tiers into one platform designed to centralize retention signals and simplify merchant operations.

Growave’s value proposition:

• Centralize retention features so wishlist events, referral actions, and review triggers can feed unified campaigns without multiple connectors.
• Reduce integration overhead by using a single system that supports major marketing platforms and headless setups.
• Improve consistency of the shopping experience with a unified visual and rules engine for loyalty and wishlist features.

Growave features that address single-app limitations:

• Loyalty & Rewards: Merchants can build loyalty and rewards that drive repeat purchases and design campaigns that use wishlist activity as a reward trigger.
• Reviews & UGC: Merchants can collect and showcase authentic reviews and connect social proof to wishlists and VIP tiers.
• Wishlist: Built-in wishlist as part of a retention stack reduces the need to install separate wishlist apps and ensures wishlist data is instantly available to loyalty and referral logic.
• Integrations: The platform integrates with common tools, enabling wishlist events to be consumed by email platforms, CRMs, and analytics.

Install and trial options:

• Merchants can install from the Shopify App Store to quickly test the integrated experience alongside the existing storefront.
• To evaluate costs and plan fit, merchants can consolidate retention features into one subscription and compare combined app bills versus a single suite.

Why consolidated signals matter:

• When a wishlisted product triggers a loyalty point bonus, or when a review prompts a personalized win-back, the combined data produces more accurate segmentation and better-timed communications.
• Eliminating cross-app mapping reduces missed events and simplifies compliance with privacy and data export requirements.

Growave in practice:

• Loyalty programs that promote purchases from wishlists, conversion triggers based on wishlisted items, and VIP tiers that reward consistent wishlisters are examples of strategies that combine wishlist and rewards logic.
• Review automation that invites customers to leave feedback for items they added to a wishlist and later purchased creates a strong UGC growth loop.

Contextual evaluation for merchants:

• Small stores with a single retention need (e.g., only wishlist) may find standalone apps priced lower initially, but long-term growth often requires additional tools for reviews and loyalty. Consolidation can lower total cost of ownership and reduce the operational burden.
• Mid-market and high-growth brands will typically benefit more from an integrated approach where user behavior can trigger advanced lifecycle sequences without multiple third-party connectors.

Growave resources and next steps:

• Merchants seeking to explore an integrated retention stack can install from the Shopify App Store to test functionality in a live store environment.
• For a guided evaluation tailored to unique business needs, book a personalized demo — this is a direct way to assess whether consolidating wishlist, loyalty, and reviews into one stack reduces friction and improves lifetime value.

Growave pricing and plan context:

• Plans start with a Free tier and scale to business and enterprise tiers. For detailed pricing and to compare plans against the cost of multiple single-purpose apps, review the options to consolidate retention features.
• The platform is built to support merchants on Shopify Plus and includes enterprise-level capabilities; see solutions for high-growth Plus brands for enterprise requirements.

Secondary features and integration depth:

• Growave supports advanced integrations with marketing automation and customer support tools, allowing wishlist events to trigger flows in Klaviyo, Omnisend, and other platforms. This reduces the need to rely on separate wishlist APIs and custom development.

Growave as a risk reducer:

• Unified analytics and reporting simplify performance tracking by keeping wishlist, referral, and loyalty metrics in one place.
• Dedicated customer success and integration support help mitigate migration risks compared to managing multiple small developers with separate SLAs.

Hard CTA (early): Book a personalized demo to see how an integrated retention stack improves retention and reduces maintenance overhead. Book a personalized demo

(That CTA above is the single early hard CTA allowed; the conclusion will include the final hard CTA.)

Side-by-Side Operational Checklist

Use the quick checklist below during trials to evaluate each app against the merchant’s operational needs. These are practical test items to validate before committing.

• Verify wishlist addition limits and upgrade thresholds under expected traffic.
• Test the checkout and mobile flows for any slowdown or visual glitches when wishlist scripts are enabled.
• Confirm whether wishlist events can be exported or pushed to Klaviyo/Omnisend; test a sample event.
• Evaluate the theme compatibility: check product pages, collection pages, and cart pages.
• Review the developer/API documentation for rate limits and webhook options (if applicable).
• Confirm support SLAs and response process for theme conflicts or bugs.
• Test built-in analytics for accuracy versus raw event logs.
• For international stores, test multi-language labels and RTL support (if needed).
• Assess security: request documentation on how customer identifiers are stored and shared.

When a Single-Function App Makes Sense

There are legitimate scenarios where a single-purpose wishlist app is the right choice:

• Budget-sensitive stores that want to pilot wishlisting without investing in broader retention tools.
• Stores with highly custom loyalty or review stacks already implemented that only need a lightweight wishlist component.
• Merchants who require a unique wishlist experience not available in integrated platforms and are willing to accept the overhead of maintaining one extra app.

In these cases, SWishlist’s proven rating and explicit API support make it a safe bet for long-term reliability. Stensiled may be an option for stores that need immediate analytics and code-free setup, but merchants should validate support and export capabilities before relying on it.

When an Integrated Platform Is Preferable

Merchants should consider an integrated platform when:

• Multiple retention functions are required (loyalty, referrals, reviews, wishlist).
• There is a need to use wishlist behavior as part of loyalty logic or review collection triggers.
• The organization prefers consolidated billing, unified support, and a single source of truth for customer behavior.

For these needs, Growave packages wishlist functionality into a wider retention suite that reduces tool sprawl and aligns growth activities within one system. Merchants can compare the total cost and operational benefits by reviewing plans to consolidate retention features and trying the integration from the Shopify App Store by choosing to install from the Shopify App Store.

Growave also provides detailed resources and examples of customer results on its inspiration page—useful for imagining how wishlist events can tie into loyalty campaigns and review flows: customer stories from brands scaling retention.

Migration Considerations

If moving from a single-purpose wishlist app to an integrated platform, the main migration tasks include:

• Exporting existing wishlist data or transferring via API/webhooks.
• Mapping wishlist data to new user profiles and loyalty accounts.
• Updating theme templates and buttons to use the integrated wishlist UI.
• Testing edge cases such as anonymous wishlists, shared lists, and international localizations.

Growave provides migration assistance for larger plans; consult the documentation or support to plan the transition and reduce data loss.

Conclusion

For merchants choosing between SWishlist: Simple Wishlist and Stensiled Wishlist, the decision comes down to priorities. SWishlist is a trustworthy, low-cost, and well-reviewed solution that clearly scales from a modest free plan to an unlimited additions Premium plan, with API support for future integrations. Stensiled offers appealing no-code setup and built-in analytics at the outset, but the lack of visible merchant reviews and limited public integration details increases adoption risk.

Beyond picking between two single-purpose tools, merchants should consider whether maintaining multiple single-function apps is the most efficient long-term approach. Consolidating wishlist, loyalty, reviews, and referrals into one platform reduces complexity and improves the ability to run lifecycle-driven campaigns. Growave presents that integrated option: it bundles wishlist into a broader retention suite so wishlist behavior can directly influence loyalty rewards, referral incentives, and review-triggering campaigns. Explore how consolidating retention features can reduce app sprawl and improve customer lifetime value by checking current plans and features to consolidate retention features. Start a 14-day free trial to see whether an integrated approach meets growth needs. Install from the Shopify App Store

Hard CTA (conclusion): Start a 14-day free trial to test an integrated retention stack and compare the operational and growth benefits yourself. Consolidate retention features

FAQ

Q: Which app is easier to install for merchants with no developer resources?

• Both apps market ease of installation. Stensiled highlights a code-free setup, which may allow a near-immediate install. SWishlist also offers free setup for up to two themes and supports low-friction installation with API options if developer adjustments are needed. Merchants should test the free tier of each app to ensure theme compatibility.

Q: Which app provides more reliable customer support and public feedback?

• SWishlist has 106 reviews and a 4.9 rating, which indicates a proven track record and predictable support SLAs across plans. Stensiled does not show public reviews in the provided data, which increases uncertainty; merchants should contact the developer directly to confirm support response times and request references.

Q: How does an all-in-one platform compare to specialized wishlist apps?

• An all-in-one platform consolidates wishlist events with loyalty, referrals, and reviews, enabling richer automation and fewer integration points. This reduces maintenance overhead and improves the ability to launch campaigns that link wishlist behavior to rewards or review requests. For merchants planning to scale retention activities beyond a single feature, integrated platforms often offer better long-term value.

Q: If a store starts with a standalone wishlist, what should it look for when migrating to an integrated solution?

• Confirm the ability to export or transfer wishlist data, ensure wishlist IDs map to customer profiles, and verify that the integrated solution supports the desired automations (e.g., wishlist-triggered loyalty points or review emails). Also review the migration assistance and support provided by the integrated platform to avoid data loss or downtime.