SWishlist vs. Multi Wishlist‑MyAppGurus: Comparison

Introduction

Choosing the right wishlist app is a deceptively important decision for Shopify merchants. Wishlists are not just a convenience feature; they influence repeat traffic, cart recovery, and the ability to understand customer intent. With hundreds of wishlist tools available, picking one that fits store goals, budget, and technical constraints takes more than a flashy demo.

Short answer: SWishlist: Simple Wishlist is an excellent fit for merchants who want a lightweight, well-rated wishlist with a clear free tier and simple language support, while Multi Wishlist‑MyAppGurus is best for stores that need multiple named lists, guest access controls, and a focus on product organization. For merchants who want retention features beyond wishlisting—loyalty, referrals, reviews, and VIP tiers—an integrated platform like Growave is often a better value for money and reduces the complexity of managing multiple single-purpose apps.

This article provides a feature-by-feature comparison of SWishlist: Simple Wishlist (SoluCommerce) and Multi Wishlist‑MyAppGurus so merchants can choose the right tool for their needs. The analysis is structured to highlight core capabilities, pricing and value, integrations, support, data access, and practical use cases. After the direct comparison, the piece explains why many merchants prefer an all-in-one retention stack and how Growave addresses the limitations of single-purpose wishlist apps.

SWishlist: Simple Wishlist vs. Multi Wishlist‑MyAppGurus: At a Glance

Feature Comparison

Core Wishlist Functionality

SWishlist: Simple Wishlist

SWishlist focuses on a straightforward wishlist experience. The core interaction is lightweight: customers can add items to a wishlist, share lists with friends, and customize the look-and-feel to fit a store’s brand. The experience prioritizes simplicity and reliability, which suits stores that want an unobtrusive wishlist without advanced bells and whistles.

Strengths in core functionality:

• Seamless add-to-wishlist behavior across product pages.
• Social sharing built in, helping shoppers send lists to friends and family.
• Front-end customization options that match store themes.

Limitations:

• Out-of-the-box emphasis is on a single wishlist per user; multi-list support is limited relative to apps focused exclusively on multiple lists.
• Advanced product-level rules or automation triggers are not a primary focus.

Multi Wishlist‑MyAppGurus

Multi Wishlist is explicitly built around flexibility in organization. The app emphasizes multiple named wishlists, letting shoppers create lists for occasions, styles, or recipients. The “move to cart” feature and public wishlist counts are highlighted as behavior-driving elements that turn saved items into purchases.

Strengths in core functionality:

• Multiple named lists per customer for better organization.
• “Move to cart” streamlines conversion from wish to purchase.
• Public counts on product pages can create social proof.

Limitations:

• Fewer public reviews and less documented support information make reliability and long-term fit harder to judge.
• Feature set around analytics and deep customization is less clearly stated.

Usability and Setup

SWishlist: Simple Wishlist

SoluCommerce emphasizes easy setup with free configuration for up to two themes. The plugin works via an API and is designed to be compatible with modern themes. The onboarding language positions the app as plug-and-play for common Shopify themes, requiring minimal developer time for standard installs.

What merchants can expect:

• Quick setup on supported themes, with free setup up to two themes on the Free plan.
• Admin controls for front-end languages (Free plan supports 2 languages; higher tiers expand this).
• Support response windows: 24–48 hours on Free, faster on paid plans.

Potential friction points:

• If a store uses heavily customized or headless themes, some additional development time may be necessary.
• Advanced visual tweaks may require theme knowledge or developer help.

Multi Wishlist‑MyAppGurus

Multi Wishlist advertises compatibility with modern Shopify themes and a straightforward setup through the Shopify admin. The focus on enabling/disabling wishlisting by product and guest access suggests a configuration panel with product-level toggles and customer account settings.

What merchants can expect:

• Straightforward admin setup for enabling wishlists sitewide or selectively.
• Guest wishlist options that may require cookie or local storage behavior, potentially complicating cross-device persistence.
• Documentation and support appear less visible, which may increase onboarding time.

Potential friction points:

• Guest wishlists can cause data fragmentation if not properly tied to accounts.
• Custom theme adjustments may need developer attention, especially for bespoke storefronts.

Customization Options

SWishlist: Simple Wishlist

Customization is a core selling point: text, button placement, and design elements can be adjusted to match store branding. Multi-language support scales with paid plans (2 languages on Free, 7 languages on Basic, 20 languages on Premium), which is helpful for multi-region merchants.

Valuable customization features:

• Theme-matching options for buttons and pop-ups.
• Localized storefront support for growing international stores.
• Share buttons and list visibility controls.

Constraints:

• Customization depth may depend on plan level; some advanced options require paid tiers.
• Highly custom UX flows may require developer intervention.

Multi Wishlist‑MyAppGurus

Customization targets wishlist organization and display. Merchants can control which products allow wishlisting, change button text and position, and display wishlist counters. The multiple lists feature itself is a type of customization that affects shopper behavior.

Valuable customization features:

• Product-level enablement for wishlists.
• Public counts and the ability to change calls-to-action.
• Move-to-cart button customization to nudge conversions.

Constraints:

• Multi-language capabilities are not clearly documented, which may be limiting for international stores.
• Visual customization depth relative to SWishlist is less documented.

Sharing, Social Proof, and Conversion Tools

SWishlist: Simple Wishlist

SWishlist includes sharing capabilities by default, helping shoppers send wishlists to friends and family, which can drive referral-like traffic. The focus on a single, elegant wishlist and visible share actions can reduce friction in social gifting use cases.

How this helps conversion:

• Shared lists surface products to new potential buyers.
• Simple UX reduces churn between saving and buying decisions.

Caveats:

• Absent or limited social conversion tools like automated reminders based on saved items.

Multi Wishlist‑MyAppGurus

Multi Wishlist’s public counts and "move-to-cart" functionality are explicit conversion drivers. Displaying how often an item is saved can create urgency or social proof, while move-to-cart cuts steps from inspiration to purchase.

How this helps conversion:

• Public counts create a sense of popularity.
• Move-to-cart is a direct conversion shortcut.

Caveats:

• If counts are low, the effectiveness of that social proof element is limited.
• Public counts must be managed to avoid privacy or disclosure concerns.

Guest Experience and Account Behavior

Both apps offer guest wishlist behavior, but their approaches differ in transparency and persistence.

• SWishlist supports front-end access for guests and logged-in users, with language support and sharing functionality. Guest lists are typically tied to browser sessions unless a merchant encourages account creation.
• Multi Wishlist emphasizes guest options and multiple lists. Merchants should be aware that guest lists often rely on local storage or cookies, which can result in cross-device inconsistencies unless guests are prompted to create accounts.

Merchants should plan for the desired balance between lowering friction (guest experiences) and ensuring data integrity (account-linked lists).

Analytics and Data Access

SWishlist: Simple Wishlist

SoluCommerce advertises access to wishlist statistics, particularly on Premium plans where "Unlimited access to all statistics" is highlighted. For merchants focused on understanding saved product trends and measuring wishlist-driven conversions, having exportable or dashboard analytics matters.

Expected analytics:

• Counts of wishlist additions, item popularity, and share metrics.
• Language segmentation and source attribution where available.

Multi Wishlist‑MyAppGurus

The Multi Wishlist listing notes “data insights,” but public documentation is sparse. Merchants should directly confirm what analytics are available: exports, dashboards, or event-level tracking compatible with Google Analytics or server-side analytics.

Action item for merchants:

• Verify whether wishlist events are tracked and usable in analytics workflows, and whether the app exposes APIs or webhooks for custom event handling.

Pricing and Value

SWishlist: Simple Wishlist Pricing

SWishlist is transparent about pricing tiers and quota limits, which helps merchants plan for growth.

• Free Plan (Free)
  • 300 wishlist additions per month
  • 2 storefront languages
  • Free setup for up to 2 themes
  • Support within 24–48 hours
• Basic Plan ($5/month)
  • 7,000 wishlist additions per month
  • 7 storefront languages
  • All Free plan features
  • Support within 12–24 hours
• Premium Plan ($12/month)
  • Unlimited wishlist additions
  • 20 storefront languages
  • Unlimited access to all statistics
  • Top-priority support

Value assessment:

• Clear tiers and predictable price points make SWishlist attractive for small shops and growing merchants.
• The Free plan is generous for early-stage stores, and the Premium plan’s unlimited additions at $12/month represents accessible scale.

Multi Wishlist‑MyAppGurus Pricing

Public pricing is not listed in the provided data. That lack of transparency complicates value assessment and can be a barrier for quick evaluation.

Considerations:

• Merchants should contact the developer for pricing, trial information, and any limits on wishlist actions.
• Without list quotas and support SLAs, it is harder to model total cost of ownership.

Value assessment:

• If the app’s price is competitive, merchants may gain value through multiple wishlist functionality and conversion tools, but the lack of visible pricing requires direct engagement before a final decision.

Comparative Pricing Takeaways

• SWishlist offers clear, low-cost tiers with explicit quotas, making it easy for merchants to forecast costs and scale predictably.
• Multi Wishlist may offer richer wishlist organization features, but lack of public pricing prevents straightforward comparison on value for money.
• For merchants who only want a wishlist and minimal overhead, SWishlist’s transparent Free/Basic/Premium structure is compelling.
• For merchants who need multi-list capabilities and are willing to engage with the developer, Multi Wishlist could offer reasonable value—just verify pricing, support, and data limits.

Integrations and Technical Compatibility

SWishlist: Simple Wishlist

• Works with an API, enabling custom integrations and server-side interactions where needed.
• Explicitly lists multi-language support scaling across tiers.
• Offers free setup for a couple of themes which helps with standard storefronts.

Integration implications:

• API access allows merchants to connect wishlist events to external analytics, CRM, or email systems with developer help.
• Language support is advantageous for merchants expanding internationally.

Multi Wishlist‑MyAppGurus

• Declared compatibility with modern Shopify themes and standard admin setup.
• Product-level enablement suggests theme-injected buttons and admin toggles rather than deep platform hookups.

Integration implications:

• Less publicly documented integration with third-party tools; merchants should confirm webhook or API availability.
• For merchants relying heavily on email automation and advanced analytics, API/webhook exposure is a key evaluation point.

Which App Plays Better with Other Tools?

For stores that need wishlist activity to feed marketing automations or CRM systems, SWishlist’s API-first approach likely offers a cleaner path. Multi Wishlist’s feature set may suffice for stores where the wishlist is mainly a front-end conversion tool and less a data source.

Support, Documentation, and Reliability

SWishlist: Simple Wishlist

• 106 reviews and a 4.9 rating indicate broad user satisfaction and likely high reliability.
• Support response times are tiered and clear: 24–48 hours on Free, faster on paid plans, and top-priority for Premium customers.
• Free setup for initial themes reduces friction and dependency on merchant developers.

Implications:

• Merchants who value documented SLAs and community validation will find SWishlist reassuring.

Multi Wishlist‑MyAppGurus

• 6 reviews with a 5.0 rating show high satisfaction among a small sample, but the small sample size increases uncertainty.
• Public documentation and support timelines are not detailed in the provided data; merchants should request support SLA information.

Implications:

• Smaller review count means fewer merchant voices to validate long-term stability and support responsiveness.
• Merchants who require predictable, rapid support may need to validate SLAs before adoption.

Security, Privacy, and Compliance

Both apps operate within Shopify’s ecosystem, which provides baseline security protections. However, merchants should verify:

• Data handling of wishlists (are guest lists stored locally or in the app backend?)
• Privacy settings for public wishlist counts and shared lists
• Availability of deletion and export tools for GDPR/CCPA compliance
• How customer data used by the wishlist is shared or exported via API or integrations

SWishlist’s API and explicit analytics access on higher tiers suggest clearer control over data exports. Multi Wishlist requires direct confirmation on data storage and access.

Performance and Scalability

SWishlist: Simple Wishlist

• The Free and Basic plan limits (300 and 7,000 monthly additions) show resource-aware pricing; Premium removes limits.
• The app’s design implies lightweight UX optimized for modern themes.

Scalability benefits:

• Predictable quota tiers help merchants plan migrations from Free to paid tiers as customer behavior grows.
• Premium tier is a low-cost way to remove caps.

Multi Wishlist‑MyAppGurus

• No public quotas were provided. Merchants should confirm:
  • Any rate limits for wishlist actions
  • Impact on page load times (client-side scripts)
  • Infrastructure for handling large volumes of saved items

Important merchant action:

• Validate performance via test installs on a store with similar product catalog size and traffic.

Reporting and Business Insights

Understanding which products are being saved, when, and by whom is critical for merchandising and re-engagement strategies.

• SWishlist advertises unlimited statistics on Premium plans, implying dashboards or exports that show wishlist trends.
• Multi Wishlist mentions data insights but lacks specifics in public descriptions.

Merchants that want to use wishlist data to fuel email campaigns (reminders about saved items) or to measure product affinity should validate:

• Whether wishlist events are passed to Google Analytics, Klaviyo, or other tools.
• If segmentation based on wishlist behavior is possible.
• Export options or API endpoints for custom reporting.

If detailed reporting is a priority, SWishlist’s documented stats access gives it an edge without needing custom work—provided the merchant selects an appropriate plan.

Use Cases: Which App Fits Which Merchant?

Below are clear, practical use cases to help merchants decide.

• Best fit for early-stage stores on a tight budget: SWishlist
  • The Free plan allows experimenting with wishlists, and the $5/month Basic plan scales modestly.
  • Simple setup and good support times make it low-risk.
• Best fit for merchants that need multiple named lists and clearer shopper organization: Multi Wishlist‑MyAppGurus
  • If shoppers are expected to build several lists (e.g., wedding registries, seasonal lists), then multiple lists per customer are essential.
  • The move-to-cart feature supports conversion-focused workflows.
• Best fit for stores that need data to fuel retention and personalization strategies: SWishlist (with Premium), or a combined solution
  • SWishlist’s analytics access on Premium helps merchants use saved-item behaviors for re-engagement.
  • If wishlist data must integrate into loyalty programs, refer to integration capabilities.
• Best fit for enterprises or merchants seeking retention beyond wishlists: Consider an all-in-one solution like Growave
  • Merchants that want loyalty programs, referrals, VIP tiers, wishlists, and review management in a single platform will reduce app bloat and data fragmentation by choosing an integrated vendor.

Pros and Cons Summary

SWishlist: Simple Wishlist

Pros:

• High user rating (4.9) across a substantial sample (106 reviews).
• Transparent pricing tiers with clear quota limits.
• Multi-language support scaled by plan.
• Free setup for two themes reduces initial friction.
• API access and analytics on Premium.

Cons:

• Single-wishlist focus may not satisfy merchants needing complex list organization.
• Advanced loyalty/referral features are outside the app’s scope.

Multi Wishlist‑MyAppGurus

Pros:

• Multiple named wishlists per customer, which improves usability for shoppers.
• Move-to-cart and public wishlist counts that drive conversion.
• Clean UI focus on list organization.

Cons:

• Few public reviews (6), making long-term reliability harder to judge.
• Public pricing and detailed analytics/support SLAs are not clearly documented.
• Potentially limited multi-language support information.

Implementation Considerations and Checklist

Before installing either app, merchants should confirm the following items:

• Theme compatibility: Ensure the app supports the store’s theme or headless setup.
• Data capture: Confirm how wishlist events are stored and whether they can be exported.
• Cross-device persistence: Decide whether guest wishlists are acceptable or if account-linked lists are required.
• Email automation hooks: Verify ability to trigger saved-item reminders or integrate with the email platform.
• Support expectations: Confirm response times and available support channels.
• Pricing fit: Match the app’s quota model with projected customer behavior to avoid unexpected costs.

The Alternative: Solving App Fatigue with an All-in-One Platform

As stores scale, adding single-purpose apps for each retention tactic becomes a growing maintenance burden—this is often called “app fatigue.” App fatigue manifests as:

• Increased monthly costs from multiple subscriptions.
• Duplicate or fragmented customer data across vendors.
• More theme and performance impacts from multiple scripts.
• Longer onboarding when new features need cross-app coordination.

Merchants who want to reduce technical complexity and focus on long-term customer value frequently consider unified platforms.

Growave follows a “More Growth, Less Stack” philosophy to address these pain points. By combining loyalty, referrals, reviews, and wishlist functionality into one retention platform, Growave removes the need for multiple single-purpose apps and consolidates data in a single dashboard.

Key benefits of an integrated approach:

• Consolidated customer profiles that combine saved-item behavior, referral activity, and review submissions.
• Fewer third-party scripts on storefront pages, reducing potential performance impacts.
• Cohesive automation: wishlist data can trigger loyalty points, reminder campaigns, or VIP status without cross-app glue.
• Centralized reporting for lifetime value (LTV) and retention metrics.

To evaluate Growave in context, merchants should consider specific feature replacements and the operational gains:

• Replace standalone wishlists plus a separate loyalty app with a single vendor that manages both wishlists and rewards.
• Use wishlist events to trigger reward points or referral incentives, driving immediate conversion opportunities.
• Leverage review and UGC tools alongside wishlists for social proof during path-to-purchase.

For merchants investigating integrated retention stacks, two practical ways to explore Growave are to review pricing tiers or install from the app store. Merchants can see how consolidation affects monthly cost and operational overhead by comparing current app subscriptions with Growave’s plans. Review tiered offerings and decide whether a single platform can replace multiple apps while delivering richer cross-feature automation.

Merchants wanting to assess the platform directly can also book a personalized session to evaluate integration paths tailored to the store’s tech stack and growth objectives. Book a personalized demo to see how an integrated retention stack improves retention. Book a personalized demo to see how an integrated retention stack improves retention.

How Growave Addresses Typical Wishlist Shortcomings

• Multi-list behavior: Growave’s wishlist supports flexible saved-item management and can be paired with loyalty mechanics to reward desired shopper activity.
• Data portability: Events in Growave are designed to flow to marketing tools, enabling targeted saved-item reminders through email automation.
• Internationalization: Growave supports multi-language stores and Shopify Plus merchants through advanced configuration options and integrations.
• Reduced app sprawl: By consolidating wishlists with loyalty, referrals, and reviews, Growave reduces the number of engineers and apps required for growth programs.

Merchants who want to evaluate how customers use retention programs can also explore customer case studies to see how integrated stacks deliver measurable improvements in repeat purchase rate and average order value. See customer stories from brands scaling retention to understand practical outcomes of an integrated approach. See customer stories from brands scaling retention

Practical Integration Examples

• Use wishlist behavior to segment customers who frequently save high-margin items and target them with personalized rewards or time-limited discounts.
• When a customer shares a wishlist, automatically display a referral prompt to the friend who clicks the shared link, creating acquisition opportunities tied to intent.
• Trigger VIP tier invitations for customers who generate both wishlist activity and referral conversions, increasing lifetime engagement.

These examples show how a unified platform creates compound benefits that single-purpose wishlist apps alone cannot deliver.

Feature Mapping: Replace vs. Extend

Growave’s suite maps onto the needs merchants address with wishlist apps, plus additional retention levers:

• Wishlist (core replace)
• Loyalty and Rewards (extend beyond wishlist)
• Referrals and Ambassador Programs (extend acquisition)
• Reviews & UGC (extend social proof)
• VIP Tiers and Custom Programs (extend long-term retention)

Merchants can compare the monthly cost of multiple single-purpose apps with one integrated platform’s price to determine which path delivers better value for money given desired growth outcomes. For a quick price check or to start a trial, review the plans and decide which features and order volume thresholds match the store’s scale. Compare plans and start a trial

Growave is also available in the Shopify App Store for merchants who prefer to install apps directly from Shopify’s interface. Install from the Shopify App Store to test a single integration flow and see how consolidated settings reduce admin overhead. Install from the Shopify App Store

Integrations That Matter

A key reason merchants pick platforms like Growave is the integration ecosystem. Growave lists first-party integrations with the kind of tools merchants rely on:

• Email and SMS platforms for recovered wishlist reminders.
• CX tools for handling questions about saved items.
• Checkout and subscription platforms for loyalty-driven checkouts.

For example, retailers using Klaviyo or Omnisend can feed wishlist events into automated flows to nudge shoppers back to saved items, combining product affinity with personalized communication. This is why it’s recommended that merchants consider integrated solutions if wishlist data should influence broader lifecycle marketing.

Explore how to build loyalty and rewards that drive repeat purchases, or how to collect and showcase authentic reviews to pair with wishlist-driven promotions. Build loyalty and rewards that drive repeat purchasesCollect and showcase authentic reviews

Migration and Operational Considerations

Switching from a single-purpose wishlist app to an integrated platform requires planning:

• Export existing wishlist data or confirm import paths with the new vendor.
• Decide how to map saved items to customer accounts if guest lists exist.
• Schedule theme updates to replace old buttons and ensure consistent UX.
• Validate analytics continuity so historical wishlist performance is preserved.

Growave’s onboarding and higher-tier support include dedicated launch assistance for brands moving from multiple apps to a unified stack. Merchants operating at a larger scale may want to explore solutions for high-growth Plus brands to ensure integration with headless setups and complex checkout flows. Solutions for high-growth Plus brands

How To Decide: Practical Decision Framework

When selecting between SWishlist and Multi Wishlist, and when considering whether to move to an integrated platform, merchants can use the following checklist:

• Immediate need: Is the priority a simple wishlist feature or richer multi-list functionality?
• Budget and predictability: Are predictable quotas and low-cost entry essential, or is pricing negotiable?
• Data & automation: Will wishlist events feed into marketing automation or loyalty programs?
• Growth path: Does the merchant anticipate needing loyalty, referrals, or review programs in the next 6–12 months?
• Technical resources: Is there developer capacity to manage multiple apps and custom integrations?

If the answers point to a single wishlist requirement with minimal future retention needs, SWishlist is a solid, low-cost choice. If the store requires advanced list organization and conversion hooks, Multi Wishlist is worth evaluating—just obtain clear pricing and SLA information. If the store expects to invest in retention programs and values a simplified tech stack, consider the integrated approach Growave provides.

Conclusion

For merchants choosing between SWishlist: Simple Wishlist and Multi Wishlist‑MyAppGurus, the decision comes down to priorities. SWishlist offers a well-rated, predictable, and low-cost path to adding wishlists to a store with transparent plans and robust support. Multi Wishlist‑MyAppGurus provides multi-list capabilities and conversion-oriented features like move-to-cart and public counts, which suit stores that prioritize shopper organization and on-site conversion nudges. However, Multi Wishlist’s smaller review base and less visible pricing require direct validation.

For merchants aiming to go beyond a single wishlist feature—those who want to increase retention, drive repeat purchases, and run cohesive loyalty and referral programs—an integrated platform is often better value for money. Growave’s “More Growth, Less Stack” approach reduces app fatigue by combining wishlist functionality with loyalty, referrals, reviews, and VIP tiers into a single platform that centralizes data and automations. Merchants wanting to evaluate consolidated options should compare plans and migration paths to determine the best fit. Compare plans and start a trial

Start a 14-day free trial to test how a unified retention stack simplifies operations and increases lifetime value. Start a 14-day free trial

Frequently, merchants prefer to test both the simple, specialized option and the integrated alternative in a staging environment to see which aligns best with their operational workflow and growth roadmap.

FAQ

• How do SWishlist and Multi Wishlist compare on pricing transparency?
  • SWishlist lists clear Free, Basic ($5/mo), and Premium ($12/mo) tiers with explicit quotas. Multi Wishlist does not publicly list pricing in the provided data, so merchants must contact the developer to assess cost and quotas.
• Which app is better for international stores?
  • SWishlist has explicit language support that scales by plan (2 languages on Free, up to 20 on Premium), making it easier for multi-language storefronts. Multi Wishlist’s multi-language capabilities are not documented in the provided details, so confirm support before committing.
• Which app provides better data and analytics for wishlist events?
  • SWishlist advertises unlimited statistics on its Premium plan, implying better access to actionable data. Multi Wishlist mentions data insights but lacks public specificity—merchants should verify what exports, dashboards, or integrations are provided.
• How does an all-in-one platform compare to specialized apps?
  • An integrated platform consolidates wishlist, loyalty, referrals, and reviews in one place, reducing monthly costs, avoiding data fragmentation, and enabling cross-feature automations (for example, rewarding wishlist activity with points). Single-purpose apps can be lightweight and lower cost initially, but add complexity as more retention needs arise. Merchants should weigh immediate needs against longer-term retention strategy and administration overhead.