SWishlist vs Fish Wishlist & Quote Request: In-Depth Comparison

Introduction

Choosing the right wishlist solution on Shopify can feel like searching for a needle in a haystack. Thousands of apps promise to increase engagement, reduce cart abandonment, or help with B2B workflows. For many merchants, the decision comes down to trade-offs between simplicity, advanced features, and the cost of maintaining multiple single-purpose tools.

Short answer: SWishlist: Simple Wishlist is an excellent choice for merchants who want a focused, budget-friendly wishlist that is easy to set up and scales modestly. Fish Wishlist & Quote Request is better suited for merchants that need wishlist functionality tightly integrated with B2B workflows, POS, and quote/draft order capabilities. For merchants who want to avoid tool sprawl and combine wishlist functionality with loyalty, reviews, and referrals, Growave offers a higher-value, all-in-one retention platform.

Purpose of this post: This article provides a feature-by-feature, outcome-focused comparison of SWishlist: Simple Wishlist (SoluCommerce) and Fish Wishlist & Quote Request (Native App Co). The goal is to clarify which app fits which merchant profile and to explain when a consolidated retention platform might be a better long-term solution for retention, repeat purchases, and operational simplicity.

SWishlist: Simple Wishlist vs. Fish Wishlist & Quote Request: At a Glance

Deep Dive Comparison

Product Positioning and Philosophy

SWishlist: Simple Wishlist — Focused and Lightweight

SWishlist presents itself as a dedicated wishlist tool. The core promise is simple: give shoppers a way to save favorite items, share lists with friends, and reduce friction that leads to abandoned carts. The app is built for merchants who want a small, focused feature that enhances the storefront without adding complexity to operations. Pricing tiers and feature differentiation reflect this focus: a free tier for light usage, and affordable paid plans for higher volume and more languages.

Fish Wishlist & Quote Request — Feature-Rich and Workflow-Oriented

Fish positions itself as more than a wishlist. It aims to merge e-commerce wishlist behavior with business workflows: quote requests for B2B buyers, POS sync, draft order creation, and checkout widgets. Fish markets quick setup and omnichannel wishlist experiences, but its value proposition is broader: convert wishlists into orders for both retail and wholesale customers, and support merchants that need checkout and POS integration.

Core Features and Front-End Experience

Wishlist Interaction and UX

Both apps let customers add items to a wishlist and share lists with friends, but they differ in depth and front-end options.

• SWishlist strengths:
  • Simple add-to-wishlist flow with minimal UI footprint.
  • Sharing options and straightforward customization to match the store theme.
  • Multi-language support up to 20 languages on higher plans.
• Fish strengths:
  • Multiple list types and account/checkout widgets that extend wishlist data to the checkout and account pages.
  • Social proof widgets and shareable links that are designed to help conversions.
  • POS-visible wishlists so in-store associates can access customer lists.

When the priority is a clean, unobtrusive wishlist and minimal change to the storefront, SWishlist typically wins on ergonomics. When wishlist behavior should tie directly into checkout, in-store purchases, or quote workflows, Fish provides more touchpoints.

Wishlist Sharing and Social Proof

Both apps allow list sharing, but Fish emphasizes social proof features more explicitly. Fish offers built-in widgets to surface popular items and shareable wishlist links. SWishlist provides basic sharing and customization but keeps the social features simple.

• For marketing-driven stores that want wishlist fulfillment to fuel social channels and drive conversions via social proof, Fish provides a more structured feature set.
• For merchants that want wishlists to be a quiet convenience for customers, SWishlist delivers with less overhead.

B2B, Quote Requests, and POS

Fish: Built for B2B and Omnichannel Workflows

Fish explicitly targets merchants who need B2B features:

• Request a Quote: Enables buyers to submit wishlist-based quote requests that convert into draft orders.
• Draft Orders / Auto Invoicing: Streamlines the conversion of quotes into payable orders.
• POS Integration: Associates can access wishlist and purchase history on Shopify POS, which helps with in-store fulfillment or upsells.

These capabilities make Fish a strong candidate for wholesale sellers, custom-order workflows, or stores that need a wishlist to be an operational input (not just a marketing signal).

SWishlist: Lightweight, API-Based Extensibility

SWishlist lists API support and can be extended programmatically. However, there is no built-in “Request a Quote” workflow or deep POS integration out of the box. Merchants requiring B2B features would need custom development or additional apps to handle quotes and draft orders.

• For B2B merchants that want out-of-the-box quote request features, Fish is a better fit.
• For merchants that want a wishlist only and prefer to build or connect custom B2B flows via API, SWishlist can work but will require development.

Setup, Installation, and Onboarding

SWishlist: Quick Setup With Theme Support

SWishlist advertises free setup for up to two themes and a fast onboarding process. The app is geared toward quick activation:

• Free and affordable pricing lowers the barrier to testing.
• Requires minimal configuration for a basic wishlist experience.
• Support windows vary by plan (24–48 hours on free, faster priority in Paid tiers).

This model suits merchants who want to test wishlist impact quickly without a long implementation.

Fish: Faster Setup plus White-Glove Option

Fish claims a “2 minute setup” for the Starter plan and offers white-glove installations for merchants requiring help. Setup is designed for merchants that need immediate integration into account pages, checkout, and POS:

• Starter plan is limited by customer count but allows testing integrations like Klaviyo and Shopify Flow.
• Paid plans expand capabilities and include migration assistance from other wishlist apps, reducing friction for stores switching providers.

For merchants with complex storefronts or omnichannel needs, Fish’s migration support and installation assistance can save time.

Performance, Reliability, and Template Compatibility

Performance Considerations

Wishlist widgets run on storefronts and must be efficient to avoid slowing page loads. Both apps promote performance:

• SWishlist emphasizes a lightweight approach that minimizes frontend impact.
• Fish’s richer widget set can require more DOM elements and scripts, especially when enabling social proof, checkout widgets, and POS hooks.

Performance trade-offs matter more for stores with high traffic and complex themes. Merchants should measure LCP and CLS after installing each app and consider server-side or deferred loading patterns if necessary.

Theme Compatibility

Both vendors offer theme-specific setup support. SWishlist’s free setup covers up to two themes, which is helpful for merchants using multiple storefront variations. Fish’s migration and white-glove services address compatibility with custom themes and headless experiences where necessary.

Customization and Branding

SWishlist: Granular Styling Without Overwhelming Complexity

Customization focuses on appearance and language:

• Control over button styles, placement, and localization.
• Higher tiers expand language options and statistics visibility.
• Best for merchants who want consistent branding without a long list of feature toggles.

Fish: Deeper Functional Customization

Fish provides more functional customizations:

• Widgets extend to account pages and checkout, which allows customizing where wishlist data appears in the buyer journey.
• B2B plans include quantity pickers and draft order behaviors on the wishlist page.
• Offers checkout upsell placements and account page extensions.

Merchants that need control over wishlist behavior—such as whether items convert to draft orders or whether wishlist items appear at checkout—will find Fish better suited.

Pricing and Value

SWishlist Pricing Overview

• Free: 300 wishlist additions/month, 2 storefront languages, free setup (up to 2 themes), support within 24–48 hours.
• Basic ($5/month): 7,000 wishlist additions/month, 7 languages, faster support (12–24 hours), includes Free features.
• Premium ($12/month): Unlimited wishlist additions, 20 languages, unlimited statistics, top-priority support.

Value assessment:

• SWishlist’s tiers are attractively low-cost for small to mid-sized stores.
• The free tier is practical for testing impact without committing budget.
• For stores with high wishlist volume, Premium offers unlimited adds at a still-very-affordable price.

Fish Pricing Overview

• Starter (Free): 2-minute setup, up to 100 customers, Shopify Flow triggers, Klaviyo integration.
• Lightning ($40/month): Unlimited wishlists, migration from other apps, checkout upsell, account page extension, previously purchased & abandoned cart features.
• Trade ($90/month): Designed for B2B with Request a Quote, create draft orders from wishlist, auto invoicing, quantity picker.

Value assessment:

• Fish is markedly more expensive but bundles B2B and POS workflows.
• Lightning plan makes sense if checkout/upsell and account page extensions are priorities.
• Trade is intentionally priced for merchants who derive operational value from converting wishlists into wholesale orders or invoices.

Pricing Comparison — Who Gets Better Value?

• For focused wishlist functionality with modest traffic, SWishlist delivers better value for money.
• For businesses that need wishlist-connected operational workflows (quotes, draft orders, POS), Fish provides more built-in functionality that can justify the higher monthly cost.
• Consider the total cost of ownership: adding separate quoting, POS, or checkout apps to SWishlist can easily exceed Fish’s monthly price for merchants who need those features.

Integrations and Extensibility

SWishlist Integrations

• API support allows custom integrations.
• Works with storefronts and can be extended with developer resources.
• Notably lightweight on built-in third-party integrations; merchants rely on APIs for bridging to marketing automation or CRM tools.

Fish Integrations

• Explicit support for Checkout, Shopify POS, Customer Accounts, Shopify Flow, Klaviyo, Draft Orders, and other checkout/flow hooks.
• Designed to plug into operational and marketing workflows with less development work.
• Migration assistance indicates a focus on shops that switch from legacy wishlist providers.

Integration summary:

• Choose Fish for out-of-the-box operational integrations.
• Choose SWishlist if the development team prefers to build bespoke connections and prefers a minimal initial footprint.

Analytics & Reporting

SWishlist Reporting

• Premium plan includes unlimited statistics, implying robust reporting at the top tier.
• Lower tiers may limit visibility into usage patterns and conversion impact.

Fish Reporting

• Fish surfaces wishlist-related events into checkout and flow triggers, which allows leveraging Shopify Flow and Klaviyo for analytics and automation.
• B2B plans that convert wishlists to draft orders provide additional revenue-tracking visibility through draft order pipelines.

Assessment:

• Fish’s integration-first approach enables flexible reporting via existing tools (Klaviyo, Shopify Analytics), while SWishlist reserves more robust, native reporting for premium customers.

Customer Support & SLA

SWishlist Support Model

• Free plan: support within 24–48 hours.
• Basic: support within 12–24 hours.
• Premium: top-priority support, fastest responses.
• Free setup included for up to two themes.

Fish Support Model

• Starter plan includes basic support; the app markets white-glove installation by the team for merchants that want hands-on help.
• Paid plans include migration support and a higher level of operational onboarding.

Support summary:

• SWishlist offers tiered response times with predictable pricing.
• Fish provides installation and migration services often preferred by merchants switching apps or with complex storefronts.

Security, Privacy, and Compliance

Both apps operate inside Shopify’s ecosystem, which provides baseline security and PCI compliance for checkout. Merchant considerations include:

• Data export and ownership: Fish’s draft order features mean wishlist data may be used to generate invoices; ensure policies around customer data align with store needs.
• API usage and rate limits: SWishlist’s API may require careful rate management for stores with high catalog churn or heavy customer usage.
• Privacy and multi-market concerns: Both apps support multi-language/multi-currency to some extent; review privacy policies for storing customer wishlists across regions.

Migration and Switching

Migrating To/From Each App

• Fish advertises free migration from other wishlist apps on paid plans, which reduces friction when moving from older solutions.
• SWishlist does not highlight migration services; migration is possible via API or manual export/import but may require technical resources.

Migration guidance:

• If migrating a high volume of wishlists with complex metadata (quantities, notes, custom fields), Fish’s migration support will simplify the transition.
• For simple wishlist datasets, SWishlist’s low cost may justify manual migration.

Real-World Merchant Profiles: Which App Fits Which Store?

• Stores on a tight monthly budget that just need a clean wishlist: SWishlist is an efficient fit.
• Small DTC stores that want a “set-and-forget” wishlist to improve engagement: SWishlist’s free or $5 plan is practical to test impact.
• Merchants who need wishlist data to feed checkout workflows, quotes, draft orders, or POS: Fish is a stronger match.
• B2B sellers or hybrid B2B/B2C brands that use Shopify as a wholesale channel and need quote-to-order pipelines: Fish Trade plan justifies its higher price through saved manual work.

Pros and Cons Summary

SWishlist: Simple Wishlist (SoluCommerce)

• Pros:
  • Extremely affordable pricing and generous free tier.
  • Lightweight and fast to install for simple wishlist needs.
  • Multi-language support scales with paid tiers.
• Cons:
  • Lacks built-in quote, draft order, and POS workflows.
  • Advanced integrations require development via API.
  • Reporting features gated to higher-tier plan.

Fish Wishlist & Quote Request (Native App Co)

• Pros:
  • Rich feature set that includes B2B quote requests, POS integration, draft orders.
  • Migration support and white-glove installation reduce setup friction.
  • Deeper hooks into checkout, Shopify Flow, and Klaviyo.
• Cons:
  • Higher monthly cost; pricing aimed at merchants needing workflow automation.
  • Smaller review base (7 reviews) compared to SWishlist’s larger sample size, which may limit social proof.
  • More complex feature set can increase configuration and testing time.

The Alternative: Solving App Fatigue with an All-in-One Platform

The Problem: App Fatigue and Tool Sprawl

Many merchants start with single-purpose apps to solve a single pain point: wishlist, reviews, loyalty, referral, or quotes. Over time, adding more single-feature apps increases:

• Monthly costs and overlapping fees.
• Theme and performance complexity from multiple front-end scripts.
• Data fragmentation across tools, making it harder to measure LTV impact.
• Operational overhead when features that should connect (e.g., wishlist → loyalty → reviews) live in different systems.

This “app fatigue” erodes the outcomes merchants care about most: retaining customers, increasing lifetime value (LTV), and scaling predictable revenue.

Growave’s Response: "More Growth, Less Stack"

Growave presents an alternative by combining wishlist capabilities with loyalty, referrals, reviews, and VIP tiers into a single retention platform. The platform aims to reduce tool sprawl while aligning rewards, social proof, and product discovery into one coherent experience.

Key outcomes Growave targets:

• Increase repeat purchases by rewarding customer actions.
• Capture authentic social proof and leverage it for conversion uplift.
• Reduce the maintenance cost and integration overhead of multiple single-purpose apps.

Growave’s app presence and scale:

• Large review base (1,197 reviews) and a 4.8 rating indicate widespread adoption.
• Designed to work with Shopify Plus and high-growth merchants while also offering accessible entry plans for smaller stores.

How an Integrated Stack Changes Outcomes

When wishlist data, loyalty behavior, and reviews live in the same platform, merchants can:

• Reward wishlist actions with points or incentives to encourage conversion.
• Surface customer reviews alongside wishlists to increase trust at the point of reuse.
• Use a single dashboard to understand how referral campaigns, wishlists, and rewards together move the needle on retention.

This synthesis improves long-term metrics like repeat purchase rate and customer lifetime value while lowering the cost of ownership compared to using several separate vendors.

Growave Feature Highlights (Integrated Retention)

• Loyalty and Rewards: Configurable programs to reward purchases, referrals, social sharing, and wishlist actions. See how merchants build loyalty and rewards that drive repeat purchases.
• Reviews & UGC: Collect and publish product reviews and visual UGC, with automations for review requests and syndication. Merchants can collect and showcase authentic reviews.
• Wishlist: Native wishlist functionality that ties directly to loyalty and referral logic, avoiding a separate wishlist app.
• Referrals and VIP Tiers: Tools to incentivize referrals and segment VIP customers into targeted programs.
• Shopify Plus and Enterprise Features: Solutions designed for larger brands, including checkout extensions and headless capabilities. Learn about solutions for high-growth Plus brands.

Practical Advantages Compared to Single-Purpose Wishlist Apps

• Fewer Monthly Bills: Consolidating wishlist, loyalty, reviews, and referrals into one platform reduces duplicated feature fees across multiple vendors. Merchants can evaluate total cost versus stacking single apps.
• Unified Customer Signals: Wishlist adds, referral clicks, and review submissions become part of one profile, enabling targeted campaigns that increase retention and LTV.
• Quicker Time-to-Value: Centralized reporting and pre-built automations reduce friction in launching retention campaigns.
• Better Integrations: Growave integrates with many marketing tools used by merchants; for example, it works with Klaviyo and Omnisend for email flows and connects to storefront builders and support tools to maintain a unified customer experience.

Interlinking the Value — Practical Anchors

• To evaluate plan fit and pricing tiers that bundle these features and a free trial, merchants can compare Growave plans and pricing.
• Merchants that need loyalty and wishlists together can explore how to consolidate retention features into one plan and reduce tech overhead.
• For stores that depend on reviews to convert wishlist browsers into buyers, Growave enables merchants to collect and showcase authentic reviews that drive product trust.
• For loyalty-first growth strategies, Growave supports loyalty and rewards that drive repeat purchases.

Integration and Migration Considerations

• Growave provides setup paths and migration support to bring wishlist data and loyalty logic into a single platform. Merchants switching from single-purpose wishlist apps can consolidate programs and preserve historical data where feasible.
• For merchants migrating from multiple tools, evaluating total implementation cost and projected LTV lift is critical. The platform’s pricing page helps merchants compare plans before committing.

Use Cases Where Growave Outperforms Single-Purpose Apps

• Brands that want to reward wishlist saves with points or discounts, converting intent into purchases without extra middleware.
• Retailers that need reviews and UGC next to wishlist items to improve conversion rates on wishlists shared with friends.
• Omnichannel merchants who want consistent loyalty and wishlist experiences across web, POS, and email channels and who are evaluating enterprise-level integrations for Shopify Plus.

Growave Marketplace Presence and Proof

• Growave’s presence in the Shopify ecosystem and number of reviews suggest maturity and scalability for growing merchants. Merchants interested in installation and user experience can find Growave’s listing and install options on the Shopify App Store and within Shopify’s app marketplace for direct evaluation.
• For concrete examples of brands that consolidated retention tools and scaled using a unified stack, merchants can browse customer stories and inspiration.

Conclusion

For merchants choosing between SWishlist: Simple Wishlist and Fish Wishlist & Quote Request, the decision comes down to use case:

• SWishlist: Simple Wishlist is best for merchants who want a lightweight, low-cost wishlist widget that is fast to set up and easy to manage. It provides strong value for stores that need wishlist functionality without additional operational workflows.
• Fish Wishlist & Quote Request is best for merchants that require wishlist-driven B2B workflows, POS access, quote-to-order functionality, and checkout integrations. Its higher price reflects deeper operational features that can replace multiple standalone tools.

If the goal is to increase retention, consolidate features, and reduce the long-term cost and complexity of managing many single-purpose apps, an integrated retention platform like Growave may offer better value for money. Growave combines wishlists with loyalty, referrals, reviews, and VIP tiers so merchants can focus on growing LTV and retention rather than stitching together multiple vendors. To see how a unified retention stack accelerates growth and reduces tool sprawl, start a 14-day free trial to evaluate Growave’s suite of capabilities and pricing.

Frequently Asked Questions

What are the practical limits of SWishlist compared to Fish?

• SWishlist focuses on core wishlist functionality with very affordable pricing tiers and good multi-language support. It lacks built-in quote/draft order and POS workflows. Fish provides those operational features out of the box, making it better suited to B2B and omnichannel scenarios.

How do the apps compare on pricing and total cost of ownership?

• SWishlist is substantially cheaper for basic wishlist needs and offers a generous free tier for testing. Fish is more expensive but bundles wishlist, checkout widgets, and B2B workflows. Factor in the cost of additional apps and development when comparing total cost of ownership.

Which app is better for B2B merchants?

• Fish is designed for B2B use cases with Request a Quote, draft order creation, auto invoicing, and quantity pickers. SWishlist would require custom integration to reach the same level of B2B functionality.

How does an all-in-one platform compare to specialized apps?

• An all-in-one platform like Growave reduces the number of tools merchants manage, centralizes customer signals (wishlists, loyalty, reviews), and streamlines reporting and automations. This often results in higher LTV and lower maintenance costs versus operating multiple specialized apps that need integration and separate billing.