SWishlist vs Fish Wishlist & Quote Request: In-Depth Comparison

Introduction

Choosing the right Shopify apps can significantly influence a store's operational efficiency, customer experience, and ultimately, its growth trajectory. The vast ecosystem of tools available presents both opportunities and challenges, with merchants often navigating a complex decision-making process to find solutions that align with their specific needs. Adding a wishlist feature is a common strategy to boost engagement and reduce cart abandonment, but selecting the ideal app requires careful consideration of features, scalability, and integration capabilities.

Short answer: SWishlist: Simple Wishlist excels at providing a straightforward, highly customizable wishlist experience for a broad range of Shopify stores, focusing on ease of use and multilingual support. Fish Wishlist & Quote Request, conversely, targets a more niche market, specifically B2B and POS-enabled merchants, by integrating advanced quote requests and Shopify POS functionalities. While both offer essential wishlist features, their distinct focuses guide merchants toward different operational outcomes, often leading to a fragmented tool stack when trying to cover all retention bases.

This article provides a detailed, feature-by-feature comparison of SWishlist: Simple Wishlist by SoluCommerce and Fish Wishlist & Quote Request by Native App Co. The objective is to equip merchants with the insights needed to make an informed decision, understanding each app’s strengths, potential limitations, and ideal use cases within the broader context of an evolving e-commerce strategy.

SWishlist: Simple Wishlist vs. Fish Wishlist & Quote Request: At a Glance

Deep Dive Comparison

Understanding the nuances between these two apps requires a thorough examination of their offerings across several key dimensions. While both deliver a wishlist functionality, their approaches and target audiences diverge significantly, impacting their practical application for various Shopify merchants.

Core Features and Workflows

SWishlist: Simple Wishlist

SWishlist focuses on simplicity and customization for the standard B2C shopping experience. Its core functionality revolves around empowering customers to save favorite items, reducing the likelihood of immediate abandonment and fostering repeat visits.

• Customer Wishlist Creation and Management: The app allows users to easily add products to a personalized wishlist, which can be accessed through their account or a dedicated wishlist page. This intuitive process ensures a low barrier to entry for shoppers.
• Wishlist Sharing: A key feature, customers are able to share their wishlists with friends and family. This capability extends the app's utility beyond individual shopping, turning wishlists into a social tool that can drive organic traffic and new customer acquisition.
• Customization: Merchants can customize the wishlist interface to perfectly match their store's branding and design. This includes the visual elements, button placements, and overall look and feel, ensuring a consistent and integrated user experience.
• Engagement and Conversion: By making it easy for customers to save items, SWishlist aims to keep products top-of-mind, encouraging customers to return and complete purchases later. This gentle nudge can be particularly effective for higher-consideration purchases or during promotional periods.

The workflows are straightforward: a customer visits a product page, sees a "Add to Wishlist" button, clicks it, and the item is saved. They can then view, manage, and share their list from their account or a designated page. This simplicity is a significant advantage for merchants prioritizing ease of use for their end customers.

Fish Wishlist & Quote Request

Fish Wishlist & Quote Request presents a more specialized feature set, catering to complex operational requirements, particularly for B2B and omnichannel retail. Its "Lightning Fast Wishlist" is just one component of a broader suite designed for specific business models.

• Express Wishlist: Offers quick setup and integrates widgets directly into the checkout and customer account pages, streamlining the wishlist experience within existing customer journeys.
• B2B Capabilities: This is where Fish Wishlist significantly differentiates itself. It includes a "Request a Quote" function, specific B2B pricing displays (though details on how this integrates with Shopify's B2B features are not specified in the provided data, it suggests readiness), and integration with Draft Orders, allowing merchants to convert a customer's wishlist directly into an invoiceable order. Auto-invoicing and a quantity picker on the wishlist further enhance its B2B utility.
• Shopify POS Integration: A notable strength, the app fully integrates with Shopify POS. This allows for omnichannel management of wishlists, purchase history, and even abandoned carts, creating a unified customer view across online and in-store channels.
• Social Proof & Sharing: Similar to SWishlist, it enables customers to create wishlist links and share them. It also leverages social proof widgets, though the specifics of these widgets are not detailed, implying they help showcase popular items or trending wishlists.
• Multi-Market Support: The app explicitly mentions multi-language and multi-currency support, which is critical for international merchants.

Fish Wishlist’s workflows extend beyond simple saving. For a B2B client, they might build a large wishlist, then click "Request a Quote" rather than add to cart, initiating a custom pricing negotiation process that can be converted into a draft order. For a retail associate using Shopify POS, they could pull up a customer's online wishlist during an in-store interaction.

Customization and Control

SWishlist: Simple Wishlist

Customization is a cornerstone of SWishlist. The app emphasizes the ability to "Customize everything to perfectly match your store." This level of control typically includes:

• Visual Customization: Merchants can usually adjust colors, fonts, button styles, and the placement of wishlist icons and widgets on product pages, collections, and within customer accounts. This ensures the wishlist feature appears as a native part of the store, rather than a tacked-on element.
• Layout and Design Flexibility: Depending on the theme, customization might extend to different layout options for the wishlist page itself, allowing merchants to choose how saved items are displayed.
• Language Support: With up to 20 languages supported in its Premium plan, SWishlist offers extensive flexibility for international stores, allowing the wishlist interface to be localized for a diverse customer base. The free plan supports 2 languages, while the Basic plan supports 7.

This focus on comprehensive customization makes SWishlist suitable for brands that prioritize a consistent and branded customer experience, allowing them to fully control the visual integration.

Fish Wishlist & Quote Request

While Fish Wishlist also offers customization, its description highlights "Extensive options to create an omnichannel custom wishlist shopping experience" and "White Glove Installation available by our team," suggesting a more guided or hands-on approach to customization, particularly for complex setups.

• Integration Points Customization: Given its integration with Checkout, Shopify POS, and customer accounts, the customization efforts likely focus on ensuring seamless functionality and appearance across these different touchpoints.
• B2B Specific Customization: For B2B functions like quote requests or quantity pickers, there would be specific configuration options to tailor these processes to a merchant's wholesale operations.
• Multi-Market Customization: The multi-language and multi-currency support points to customization options for presenting localized pricing and text within the wishlist.
• Developer Support: The mention of "White Glove Installation" indicates that merchants might rely on the developer's team for more advanced or tailored implementations, especially for B2B or complex omnichannel scenarios, rather than purely self-service customization.

Fish Wishlist’s customization appears to be geared more towards functional integration across a complex sales ecosystem, often facilitated by developer support, whereas SWishlist leans towards aesthetic and direct user interface customization for a broader audience.

Pricing Structure and Value for Money

Analyzing the pricing plans reveals distinct philosophies in how these apps charge for their services, which directly impacts their value proposition for different merchant segments. When considering the overall cost of a technology stack, merchants often benefit from a clearer view of total retention-stack costs.

SWishlist: Simple Wishlist

SWishlist offers a tiered pricing model that primarily scales with the volume of wishlist additions and the number of supported storefront languages.

• Free Plan: Includes 300 wishlist additions per month, support for 2 storefront languages, and free setup for up to 2 themes. Support is within 24-48 hours. This is ideal for very small stores or those testing the waters with a wishlist feature.
• Basic Plan ($5/month): Jumps to 7,000 wishlist additions per month, 7 storefront languages, and includes all Free plan features. Support improves to 12-24 hours. This plan offers significant scaling for a relatively low monthly fee, suitable for growing stores with moderate wishlist activity.
• Premium Plan ($12/month): Provides unlimited wishlist additions, 20 storefront languages, unlimited access to all statistics, and top-priority, fastest support. This plan is designed for larger, higher-volume stores, particularly those with a significant international presence.

The value proposition of SWishlist is clear: it offers an affordable path to a highly customizable wishlist, with costs directly tied to usage volume and multilingual needs. The predictable scaling makes it easy for merchants to budget for, making it simpler for them to consider a pricing structure that scales as order volume grows in line with customer engagement.

Fish Wishlist & Quote Request

Fish Wishlist's pricing is structured to reflect its advanced B2B and omnichannel capabilities, with a higher entry point for its paid plans.

• Starter Wishlist (Free Plan): Includes quick 2-minute setup, up to 100 customers, Shopify Flow Triggers, and Klaviyo Integration. This free tier is more limited in customer count compared to SWishlist's free tier, but includes valuable integrations. It's a good entry point for merchants needing basic integration capabilities.
• Lightning Plan ($40/month): Offers unlimited wishlists, free migration from other apps, checkout upsell & account page extension, and features for previously purchased & abandoned carts. This plan significantly increases functionality and removes limits, targeting growing stores that value advanced integration and retention features beyond basic wishlist creation.
• Trade Plan ($90/month): Designed specifically for B2B, this plan includes the "Request a Quote" function, the ability to create Draft Orders from a wishlist, auto-invoicing, and a quantity picker on the wishlist. This top-tier plan caters to the specialized needs of wholesale and B2B operations.

Fish Wishlist's value lies in its specialized features. While the paid plans are considerably more expensive than SWishlist's, they offer functionality (like B2B quote requests and POS integration) that SWishlist does not. Merchants need to weigh whether these specialized capabilities justify the higher investment, especially when evaluating feature coverage across plans for their specific business model.

Integrations and "Works With" Fit

The ability of a Shopify app to integrate seamlessly with other tools in a merchant’s tech stack is crucial for efficient operations and a unified customer experience.

SWishlist: Simple Wishlist

SWishlist's "Works With" section simply lists "API." This suggests that while it may have a robust backend, explicit direct integrations with popular marketing or CRM tools are not prominently advertised or might require custom development through its API.

• Basic API Integration: The mention of an API implies that technically savvy merchants or their developers could integrate SWishlist data with other systems, but this typically requires custom coding efforts.
• Standalone Focus: For most merchants, this indicates SWishlist is largely designed to function as a standalone wishlist tool, providing a streamlined experience without relying heavily on deep integrations with other apps out-of-the-box. Its strength is in being a simple, effective wishlist.

Merchants considering SWishlist should be prepared for its primary function as a standalone wishlist solution, understanding that deeper data synchronization might require custom development.

Fish Wishlist & Quote Request

Fish Wishlist boasts a comprehensive list of integrations, highlighting its design for more complex and interconnected e-commerce operations.

• Shopify Ecosystem Integration: It integrates deeply with "Checkout, Shopify POS, Customer accounts, Shopify Flow, Flow Checkout Extensibility, Draft Orders, POS." This extensive list demonstrates its capability to work across various core Shopify functionalities, creating a cohesive omnichannel experience. Its Shopify Flow Triggers are particularly useful for automating actions based on wishlist activity, a powerful tool for sophisticated marketing efforts.
• Marketing & CRM Integrations: Explicitly lists "Klaviyo," a leading email marketing platform. This integration is a significant advantage, allowing merchants to leverage wishlist data for targeted email campaigns, abandoned wishlist reminders, and personalized communications to drive conversions.
• Omnichannel Capabilities: The strong integration with Shopify POS and customer accounts means that wishlist data can be utilized by sales associates in physical stores, enhancing the customer experience across all touchpoints.

Fish Wishlist is clearly built for merchants seeking a more integrated approach, particularly those utilizing advanced marketing automation like Klaviyo, or those with a physical retail presence looking to unify their online and offline data.

Analytics and Reporting

Understanding how customers interact with wishlists can provide valuable insights into product demand, popular items, and potential sales opportunities.

SWishlist: Simple Wishlist

The Premium plan for SWishlist offers "Unlimited access to all statistics." While the specifics of these statistics are not detailed, this likely includes:

• Wishlist Addition Metrics: Number of items added, most wished-for products, and potentially trends in wishlist activity over time.
• User Engagement: Data on how many customers are using the wishlist feature and how frequently.
• Conversion Insights: Potentially, though not explicitly stated, some indication of how many wishlist items eventually lead to purchases.

For merchants focused on understanding customer preferences and driving engagement through wishlists, access to these statistics can be highly beneficial, informing inventory decisions and marketing campaigns.

Fish Wishlist & Quote Request

Fish Wishlist's description does not explicitly detail its analytics or reporting features beyond "Shopify Flow Triggers" and "Klaviyo Integration."

• Integration-Driven Analytics: The presence of Shopify Flow Triggers and Klaviyo integration suggests that analytics might be more robust when integrated with these platforms. Merchants could use Shopify Flow to log wishlist events or use Klaviyo to track wishlist activity and build segments for analysis and targeted campaigns.
• Quote Request Data: For B2B users, the "Request a Quote" functionality would inherently generate data on quote inquiries, successful conversions, and potentially average quote value, though these are likely managed within the Draft Orders or related B2B workflows rather than a dedicated wishlist analytics dashboard within the app itself.

For Fish Wishlist, merchants might need to leverage their connected marketing platforms or Shopify's native reporting features in conjunction with the app's data to gain comprehensive insights.

Customer Support Expectations and Reliability Cues

The quality of customer support and the perceived reliability of an app are often reflected in its review count and average rating.

SWishlist: Simple Wishlist

With 106 reviews and a 4.9-star rating, SWishlist has a strong reputation for reliability and customer satisfaction.

• Responsive Support Tiers: Support within 24-48 hours for the Free plan, 12-24 hours for Basic, and top-priority, fastest support for Premium users indicates a structured approach to customer service, with faster response times correlating with higher-tier plans.
• Established User Base: The high number of reviews suggests a well-established user base and tested stability, which provides confidence to prospective merchants. A consistent high rating across many reviews is a strong indicator of effective customer service and product performance.
• Free Setup: The offer of "Free setup up to 2 themes per store" for the Free plan underscores a commitment to helping merchants get started seamlessly, reducing initial setup friction.

The review data and support structure paint a picture of a reliable app developer committed to supporting its users effectively.

Fish Wishlist & Quote Request

Fish Wishlist has a perfect 5.0-star rating but with a significantly lower review count of 7.

• High Satisfaction (Limited Data): A 5.0 rating is excellent, but the limited number of reviews means it's based on a smaller sample size compared to SWishlist. While positive, it offers less broad validation of long-term reliability or handling diverse edge cases.
• "White Glove Installation": The offer of "White Glove Installation available by our team" suggests a hands-on approach to initial setup, particularly beneficial for complex B2B or omnichannel implementations. This implies a higher level of direct developer involvement for specific needs.
• Support Focus: While specific support response times are not listed, the "White Glove" service and focus on B2B suggest a tailored and potentially more intensive support model for its target audience.

Merchants considering Fish Wishlist should note the high rating but acknowledge that a smaller review volume means less publicly available feedback on general use cases and long-term support experiences.

Performance, Compatibility, and Operational Overhead

The impact an app has on store performance, its compatibility with various Shopify environments, and the overall operational overhead it introduces are critical considerations.

SWishlist: Simple Wishlist

• Performance: Given its focus on simplicity and a standalone wishlist function, SWishlist is likely optimized for minimal impact on store loading speeds. Its "API" tag suggests a modern development approach, often conducive to good performance.
• Compatibility: Designed for general Shopify stores, it offers broad compatibility. The extensive customization ensures it can be made to look good across various themes, reducing potential styling conflicts.
• Operational Overhead: With a straightforward feature set, the operational overhead (e.g., managing configurations, monitoring data) should be relatively low, especially for its core wishlist function. Support is tiered but responsive, further reducing management burden.

SWishlist aims to be a light, efficient addition to a Shopify store, minimizing the demand on internal resources for maintenance and troubleshooting.

Fish Wishlist & Quote Request

• Performance: The app is described as "Lightning Fast Wishlist," indicating a focus on performance. However, extensive integrations with Shopify POS, Checkout, and Flow, while powerful, can sometimes introduce more complexity that needs careful management to maintain optimal speed.
• Compatibility: Its "Works With" list shows strong compatibility with core Shopify features, including Flow and Checkout Extensibility, which are crucial for modern Shopify development. Its B2B focus also implies compatibility with Shopify's evolving B2B tools. Readiness for multi-language and multi-currency markets further broadens its compatibility.
• Operational Overhead: The operational overhead might be higher due to its advanced features. Managing quote requests, integrating with Shopify POS, and configuring B2B pricing require more attention and process integration compared to a simple wishlist. The "White Glove Installation" might offset initial setup overhead but continuous management of these complex workflows remains.

Fish Wishlist provides powerful, specialized capabilities, but merchants should anticipate a potentially higher operational engagement to fully leverage its advanced features. The deep integrations, while beneficial, necessitate a more hands-on approach to configuration and ongoing management, requiring attention to an approach that fits high-growth operational complexity.

The Alternative: Solving App Fatigue with an All-in-One Platform

Merchants frequently encounter "app fatigue"—a common challenge stemming from managing too many single-function Shopify applications. This often leads to tool sprawl, where numerous apps handle isolated aspects of the customer journey, creating fragmented data, inconsistent customer experiences, and increased operational complexity. Each app requires its own setup, configuration, and often, a separate subscription, driving up the total cost of ownership and draining valuable team resources. This environment makes it challenging for businesses to maintain a holistic view of their customers or execute cohesive retention strategies. For those looking to streamline their operations, it's wise to consider a tailored walkthrough based on store goals and constraints to understand how an integrated solution might fit.

The "More Growth, Less Stack" philosophy champions an integrated approach, consolidating essential retention and engagement tools into a single platform. This strategy addresses app fatigue head-on by minimizing the number of distinct applications a merchant needs to manage, thereby reducing data silos and streamlining workflows. This approach also allows for comparing plan fit against retention goals more effectively, as features are inherently designed to work together. Instead of cobbling together solutions for wishlists, loyalty programs, reviews, and referrals from different vendors, an all-in-one platform provides a unified solution, ensuring better data flow and a more consistent brand experience across all touchpoints.

Growave, for instance, is designed to be such an integrated solution. It combines Loyalty and Rewards, Referrals, Reviews & UGC, Wishlist, and VIP Tiers into one cohesive platform. This integration means that data from one module can seamlessly inform another, fostering a more connected and intelligent customer retention strategy. For example, a customer's wishlist activity can influence their loyalty points earnings, or a positive review might trigger a referral incentive. This interconnectedness allows for more sophisticated retention programs that reduce reliance on disparate tools and manual data transfers. Businesses scaling their operations, especially those on Shopify Plus, will find significant benefits in considering capabilities designed for Shopify Plus scaling needs.

By integrating essential customer engagement tools, Growave enables merchants to implement holistic retention strategies that are difficult to achieve with a fragmented app stack. From encouraging repeat purchases through loyalty programs that keep customers coming back to building trust with collecting and showcasing authentic customer reviews, the platform provides a unified view of customer interactions. This fosters stronger customer relationships and drives sustainable growth by focusing on increasing customer lifetime value. For businesses navigating complex multi-team workflows and sophisticated customer journey mapping, the integrated platform offers features aligned with enterprise retention requirements.

The benefits of an all-in-one approach extend to cost efficiency and operational simplicity. Instead of paying multiple subscription fees and managing separate billing cycles, merchants incur a single, predictable cost. This also significantly reduces the time spent on app management, troubleshooting integration issues, and training staff on various interfaces. By focusing on reward mechanics that support customer lifetime value and social proof that supports conversion and AOV within a single platform, brands can achieve greater synergy and deliver a superior customer experience without the usual overhead of a stacked tech stack. This allows teams to spend less time on administration and more time on strategic growth initiatives, ultimately leading to better outcomes for both the business and its customers, especially when considering selecting plans that reduce stacked tooling costs. Merchants can gain deeper insights into their customer behavior and enhance their ability to drive long-term engagement. They can explore how Growave is positioned for Shopify stores by assessing app-store ratings as a trust signal and checking merchant feedback and app-store performance signals directly on the Shopify App Store.

Conclusion

For merchants choosing between SWishlist: Simple Wishlist and Fish Wishlist & Quote Request, the decision comes down to the primary goal and specific operational context of the business. SWishlist stands out for its robust customization options, extensive language support, and a user-friendly experience at a more accessible price point, making it an excellent choice for general B2C stores prioritizing brand consistency and broad customer appeal. Its strong review count and rating further solidify its position as a reliable, simple wishlist solution for a wide range of Shopify merchants.

Conversely, Fish Wishlist & Quote Request caters to a more specialized niche. Its integrated "Request a Quote" functionality, B2B pricing support, and deep Shopify POS integration make it ideal for wholesale businesses, stores with a significant B2B component, or those running an omnichannel retail strategy. While its pricing tiers are higher, they reflect the value of these advanced, specialized features that can streamline complex sales processes. The choice between these two apps ultimately depends on whether a merchant prioritizes broad, customizable B2C wishlist functionality or specialized B2B and omnichannel capabilities.

However, the analysis of these two apps also highlights a broader challenge in e-commerce: the inherent limitations of single-purpose apps. While effective at their core function, they often contribute to tool sprawl, data fragmentation, and increased costs when multiple tools are needed to cover various aspects of customer engagement and retention. A more strategic approach involves considering integrated platforms that consolidate essential functions like loyalty, reviews, referrals, and wishlists into a single, cohesive solution. This integrated approach, championed by platforms like Growave, offers a pathway to reducing operational overhead, fostering a more consistent customer experience, and driving sustainable growth by unifying retention efforts. To reduce app fatigue and run retention from one place, start by reviewing the Shopify App Store listing merchants install from.

FAQ

What are the main differences in pricing philosophy between the two apps?

SWishlist: Simple Wishlist's pricing scales primarily with the volume of wishlist additions and the number of supported storefront languages, offering a free tier and affordable paid plans suitable for growing B2C stores. Fish Wishlist & Quote Request's pricing is higher, reflecting its specialized B2B and omnichannel features, including a free tier with customer limits and paid plans designed for advanced use cases like quote requests and POS integration.

Which app is better for international merchants?

Both apps offer multi-language support. SWishlist: Simple Wishlist explicitly supports up to 20 languages in its Premium plan, focusing on localizing the customer-facing wishlist experience. Fish Wishlist & Quote Request also supports multi-language and multi-currency, aligning with its B2B and omnichannel focus, making it suitable for international merchants needing those specific functionalities alongside localized wishlists. The "better" choice depends on whether the merchant needs simple language localization or complex B2B/currency management.

Can both apps integrate with email marketing platforms?

SWishlist: Simple Wishlist lists "API" as its integration method, suggesting that custom development would likely be required for deep integration with email marketing platforms. Fish Wishlist & Quote Request explicitly lists "Klaviyo Integration" in its Starter Wishlist plan, making it more straightforward for merchants using Klaviyo to leverage wishlist data for targeted email campaigns without additional custom coding.

How does an all-in-one platform compare to specialized apps?

An all-in-one platform, such as Growave, consolidates multiple customer engagement tools (like loyalty, reviews, referrals, and wishlists) into a single solution, reducing app fatigue, preventing data silos, and streamlining operational management. Specialized apps, while often excelling at their specific function, can lead to tool sprawl, fragmented data, and increased total cost when multiple apps are needed. Integrated platforms generally offer a more cohesive customer experience and simplified workflow for managing diverse retention strategies.