SWishlist vs Fish Wishlist & Quote Request: In-Depth Comparison

Introduction

Choosing the right wishlist app is a common early decision for Shopify merchants trying to improve engagement, reduce cart abandonment, and recover interest in products. The Shopify App Store lists many single-purpose and multifunction apps with overlapping features, and the right pick depends on priorities such as budget, B2B needs, POS support, multilanguage capability, and how many other apps already sit in the stack.

Short answer: SWishlist: Simple Wishlist is an effective, low-cost option for stores that need a focused, reliable wishlist with straightforward customization and low support friction. Fish Wishlist & Quote Request is better suited for merchants that need omnichannel wishlist features tied to POS, B2B workflows, and quote or draft-order functionality. For merchants who want a single vendor to handle wishlists plus loyalty, referrals, and reviews, an integrated platform like Growave can reduce app fatigue and offer stronger long-term value.

This article’s purpose is to give merchants a feature-by-feature, objective comparison of SWishlist: Simple Wishlist (SoluCommerce) and Fish Wishlist & Quote Request (Native App Co), and then explain when moving to an integrated retention platform makes more strategic sense. The comparison uses available data such as review counts and ratings, documented feature lists, pricing plan details, and integration options to evaluate strengths, trade-offs, and ideal use cases.

SWishlist: Simple Wishlist vs. Fish Wishlist & Quote Request: At a Glance

Deep Dive Comparison

The following sections compare the two apps across practical decision criteria merchants use when selecting software. Each section focuses on outcomes such as acquisition, retention, checkout conversions, and operational efficiency.

Features and Core Functionality

What each app does well

SWishlist: Simple Wishlist focuses on the classic wishlist workflow: customers add favorites, share lists, and return to purchase later. The public description highlights seamless add-to-wishlist flows, sharing capabilities, and theme customization. These are the exact features merchants need to:

• Decrease cart abandonment by letting customers save items for later.
• Encourage social sharing and gifting by enabling wishlist links.
• Maintain a brand-consistent customer experience via theme customization.

Fish Wishlist & Quote Request expands the wishlist concept into broader commerce workflows. Its feature set includes express wishlist widgets for checkout and accounts, B2B functions like Request a Quote and draft orders, POS compatibility, and social proof widgets. Those features support outcomes such as:

• Converting wholesale or high-value prospects through quote workflows.
• Selling omnichannel by linking POS and online wishlist histories.
• Increasing conversion by surfacing previously purchased items and abandoned cart signals.

Both apps focus on enhancing shopper convenience, but Fish adds a transactional and enterprise layer that supports B2B and POS.

Advanced wishlist capabilities

SWishlist offers standard wishlist behaviors, unlimited sharing on paid tiers, and multi-language support depending on plan. Advanced behavior like quantity pickers, draft-order creation, or quoting are not part of the standard offering.

Fish Wishlist includes several advanced wishlist capabilities out of the box on higher plans:

• Checkout and account page widgets to let customers interact with wishlists during purchase flow.
• Quantity pickers and previously purchased indicators on wishlists.
• Draft order creation from wishlist rows and auto-invoicing for B2B flows.

If the wishlist needs to behave like a light cart (quantities, draft orders, invoicing), Fish is functionally closer to that goal.

Sharing, social proof, and viral features

Both apps include wishlist sharing. Fish additionally advertises social proof widgets intended to increase conversion rates by displaying activity or interest signals. SWishlist’s description lists sharing and customization as core benefits, but social widgets are not emphasized in the product metadata.

Outcome-focused takeaway: For pure viral sharing and simple social gifting flows, SWishlist will suffice. For social proof elements that actively drive conversion (e.g., “X people saved this item”), Fish provides more built-in options.

Pricing and Value for Money

Pricing decisions should be tied to expected ROI: how wishlist functionality will help recover revenue, increase average order value, and lower friction in B2B scenarios.

SWishlist pricing summary

• Free: 300 wishlist additions/month, 2 storefront languages, free setup on up to 2 themes, support within 24–48 hours.
• Basic — $5 / month: 7,000 wishlist additions/month, 7 languages, faster support (12–24 hours).
• Premium — $12 / month: Unlimited additions, 20 languages, full statistics access, top-priority support.

SWishlist presents a low-cost ladder with a generous free tier that covers small stores and a very affordable premium that enables unlimited activity and analytics.

Fish Wishlist pricing summary

• Starter Wishlist — Free: 2-minute setup, up to 100 customers, Shopify Flow triggers, Klaviyo integration.
• Lightning — $40 / month: Unlimited wishlists, migrations, checkout upsell & account page extension, previously purchased & abandoned cart features.
• Trade — $90 / month: Designed for B2B with Request a Quote, draft orders, auto invoicing, quantity picker.

Fish’s entry price for core advanced wishlist functionality jumps to $40/month, with B2B workflows at $90/month. That pricing reflects the additional transaction complexity and POS/B2B pickup value.

How to evaluate value for money

• Low-cost merchants focused solely on consumer wishlist functionality will find SWishlist better value for money due to its low tiers and emphasis on unlimited additions at $12/month.
• Merchants who need quote workflows, draft orders, or POS integration should compare expected time savings and additional revenue from B2B features against Fish’s higher monthly fees.
• Consider the broader stack: if wishlists are one of several retention investments (loyalty, reviews, referrals), paying for multiple single-purpose apps can be more expensive and harder to maintain than a consolidated platform.

Integrations & Extensibility

Integration capability shapes how smoothly a wishlist app fits into the existing tech stack.

SWishlist integrations

SWishlist lists "Works With: API." That indicates a developer-focused integration path where custom connections are possible. The app description mentions themes customization, but there is no explicit out-of-the-box support for third-party tools like Klaviyo or POS flows in the public metadata.

Implication: Brands that need bespoke integrations or are willing to have developers implement webhooks and API links will work fine with SWishlist; stores wanting plug-and-play integrations with marketing automation or POS may face extra setup.

Fish Wishlist integrations

Fish provides an extensive list of native compatibility: Checkout, Shopify POS, Customer accounts, Shopify Flow, Flow Checkout Extensibility, Klaviyo, Draft Orders, and POS. That breadth reduces engineering work and makes Fish a better fit for merchants using those services.

Implication: For omnichannel merchants using Klaviyo, Shopify POS, or Flow triggers, Fish reduces integration effort and provides built-in data flows that can be used to automate email recovery, upsells, or B2B notifications.

B2B, POS, and Enterprise Considerations

B2B customers and retail environments have specific needs that a consumer wishlist alone does not solve.

B2B workflows

Fish explicitly targets B2B use cases with a Request a Quote feature, draft order creation, auto-invoicing, and quantity pickers on wishlists. Those features convert browsers into paid wholesale relationships by simplifying procurement.

SWishlist does not advertise B2B features. For B2B merchants, SWishlist would need to be paired with separate wholesale tools or custom development to achieve comparable flows.

POS and omnichannel

Fish’s POS compatibility allows stores to manage wishlists and purchase history across in-store and online channels, which simplifies customer profiles and increases conversion opportunities.

SWishlist’s public metadata lists API support but not direct POS compatibility. Stores relying on in-store staff to create draft orders or access wishlists during checkout will find Fish’s POS support valuable.

User Experience, Customization, and Theme Fit

UX and brand cohesion matter for conversion.

SWishlist UX and customization

SWishlist emphasizes customization options to match store themes. Paid tiers offer more languages and analytics. This suggests an easy-to-blend user interface that keeps the wishlist visually consistent with the brand.

Customization outcome: For DTC brands that prioritize a seamless visual experience and lightweight widgets, SWishlist provides enough capability for brand-consistent placement without heavy configuration.

Fish UX and setup speed

Fish advertises “Express Wishlist: Fast Setup plus Checkout & Account Widgets” and white-glove installation options. While providing more features, Fish still markets speed-to-launch and widgets that integrate into checkout or accounts.

Experience trade-off: Fish packs more functionality into configurable widgets, which may require more configuration to match a complex theme. For merchants with design or developer resources, the extra setup can unlock high-impact commerce flows.

Analytics, Data, and Reporting

Understanding wishlist behavior is critical to convert intent into purchases.

SWishlist analytics

Premium plans include “unlimited access to all statistics,” indicating built-in analytics on wishlist behavior. For smaller stores, these statistics are likely sufficient to track additions, shares, and conversions.

Fish analytics

Fish’s feature set around previously purchased & abandoned cart hints at integration with behavioral signals, but public metadata doesn’t itemize an analytics dashboard. Given Fish’s integrations with Shopify Flow and Klaviyo, detailed analytics can be achieved by routing events to BI or email platforms.

Outcome: Both apps can generate useful data; SWishlist places analytics into its premium tier as a convenience, while Fish expects merchants to leverage platform integrations for advanced reporting.

Support, Onboarding, and Migration

Support quality and migration tooling influence the switching cost.

SWishlist support

Support windows are explicit across plans: Free (24–48 hours), Basic (12–24 hours), Premium (top priority). Free setup for up to two themes is offered on the free plan, which lowers the barrier to entry.

Implication: Merchants who want predictable SLAs and low onboarding costs will appreciate these support tiers and included setup.

Fish support and migrations

Fish offers “White Glove Installation” and free migration from other apps in paid plans. That suggests a higher-touch onboarding for merchants moving from other wishlist apps or requiring complex integration.

Implication: Merchants switching platforms will benefit from migration support on Fish, whereas SWishlist’s free setup is limited to up to two themes and may expect merchants to handle migrations themselves.

Social Proof: Reviews, Ratings, and Public Confidence

Public review data helps gauge real-world merchant satisfaction.

• SWishlist: 106 reviews with a 4.9 rating. The larger review count indicates broader usage and more public feedback to evaluate.
• Fish Wishlist & Quote Request: 7 reviews with a 5.0 rating. The perfect score is positive, but the low review count gives less statistical confidence.

Interpretation: SWishlist’s high volume of positive reviews provides stronger evidence of stable performance across many stores. Fish’s rating is strong but lacks the volume to provide the same level of social proof.

Performance, Scalability, and Limits

Scalability concerns often appear as wishlist activity grows.

SWishlist limits

Free and Basic plans include limits on wishlist additions, while the Premium plan removes those limits. This tiering gives growth paths without abrupt migrations for mid-range stores.

Fish limits

Fish’s Starter plan is capped by customer counts, while Lightning and Trade plans advertise “unlimited wishlists.” The key difference is that Fish’s scalability comes with higher starting prices for unlimited usage compared to SWishlist.

Operational takeaway: For stores that expect heavy wishlist activity but want to keep monthly costs low, SWishlist’s $12 premium can be competitive. For stores that rely on wishlist events to power B2B processes or POS flows, Fish’s higher price can be justified.

Security, Data Ownership, and Compliance

Both apps sit within Shopify stores and should follow Shopify’s data-handling expectations. Public metadata does not list detailed security or compliance pages; merchants should review app privacy policies and reach out to developers for data handling specifics, particularly when handling B2B invoicing and customer PII.

Migration and Exit Strategy

Planning a migration path prevents vendor lock-in.

• Fish’s advertised free migration from other apps is useful when moving between wishlist providers, especially for B2B data such as quotes and draft orders.
• SWishlist’s free setup assistance for themes can simplify initial install, but migration from other providers may require manual export/import or developer assistance via API.

Merchants should verify export formats, data retention policies, and whether wishlists can be exported as CSV or via API before committing.

Summary: Strengths, Weaknesses, and When Each App Makes Sense

SWishlist: Simple Wishlist

• Strengths: Affordable pricing ladder, robust review volume (106 reviews at 4.9), easy theme customization, useful free tier and low-cost premium for unlimited additions.
• Weaknesses: Limited B2B/POS functionality, expect third-party integrations or development for advanced workflows.
• Best for: Small to mid-size DTC brands focused on consumer wishlists, stores that want a low-cost, brand-consistent widget, and shops that prefer minimal complexity.

Fish Wishlist & Quote Request

• Strengths: Feature-rich for omnichannel commerce—POS, B2B quotes, draft orders, multi-market support, and integrations with Klaviyo and Shopify Flow.
• Weaknesses: Higher entry price for advanced features, fewer public reviews (7) which limits public confidence signals, and additional configuration for enterprise features.
• Best for: Wholesale-focused brands, businesses that need POS and quotation flows, merchants requiring integrated draft-order workflows.

The Alternative: Solving App Fatigue with an All-in-One Platform

A growing number of merchants reach a decision point where multiple single-purpose apps create overhead: multiple vendor relationships, fragmented data, inconsistent UX, duplicate costs, and integration friction. This phenomenon—commonly termed "app fatigue"—has real operational costs.

App fatigue: What it looks like in practice

• Duplicate user accounts and inconsistent customer IDs across tools.
• Multiple billing lines that incrementally erode margins.
• Longer onboarding cycles as each app requires theme adjustments and QA.
• Fragmented customer experiences: a wishlist hosted by one vendor, a loyalty program by another, and reviews through yet another.
• A higher engineering burden to maintain integrations and event consistency.

When wishlists are one of several retention features in play (for example, loyalty programs that reward wishlist actions, or review requests triggered by wishlist purchases), the ROI shifts from isolated wishlist improvements to the integrated behavior of customers across touchpoints.

Growave’s approach: More Growth, Less Stack

Growave positions itself as a retention platform that bundles loyalty, referrals, reviews, and wishlist features into one integrated suite. That philosophy reduces the need for multiple single-function apps and focuses on increasing customer lifetime value through coherent programs.

Key aspects of the approach:

• Consolidated features reduce the engineering and setup overhead compared to installing discrete apps for wishlist, loyalty, and reviews.
• Unified customer profiles mean wishlist actions, referrals, and reward statuses live in one place, enabling more meaningful personalization and automation.
• Centralized analytics provide a clearer view of how wishlist additions correlate with loyalty actions or review submissions.

Merchants evaluating whether to keep a single-purpose wishlist app should consider whether wishlist behavior will be used to drive loyalty incentives or referral mechanics. If so, a single integrated vendor can deliver compounding returns.

How Growave maps to the problems identified

• Replace multiple billing lines with a single plan that covers core retention tools and scales with store needs. For pricing alignment, merchants can review how to consolidate retention features under one monthly plan.
• Reduce integration work by using built-in connectors and established compatibility with common tools like Klaviyo and recharge, making it easier to maintain flows and trigger automations.
• Use built-in loyalty mechanics that can reward wishlist additions, turning saved items into repeat-purchase signals—see how merchants build loyalty and rewards that drive repeat purchases.
• Capture social proof and user-generated content alongside wishlist signals so the marketing team can showcase authentic experiences: Learn how to collect and showcase authentic reviews.

Growave supports Shopify Plus and larger merchants with enterprise features such as custom reward actions, headless APIs, and dedicated launch plans. For merchants on that path, it’s worth reviewing solutions for high-growth Plus brands.

Concrete benefits of consolidation

• Faster time to meaningful automation: When wishlist events, loyalty points, and referral tracking are in the same platform, workflows like “add to wishlist → earn reward points after purchase” are simpler to implement and report on.
• Lower cognitive load for teams: Customer support agents and marketers work from a single dashboard, making it easier to answer questions about customer history or to launch campaigns tied to wishlist behavior.
• Clearer ROI signals: Instead of attributing loyalty lift to separate vendors, merchants can track the combined effect of multiple retention tactics within one analytics surface.

How the integrations reduce implementation friction

Growave lists wide compatibility with common storefront builders and marketing automation tools, which reduces the need for bespoke engineers. Installers can also choose to install from the Shopify App Store and review plan details to validate fit.

When to choose an all-in-one versus a single-purpose app

An all-in-one platform is a compelling choice when:

• The merchant plans to invest in loyalty, referrals, and reviews in addition to a wishlist.
• There is desire to reduce monthly vendor management costs and multiple app subscriptions.
• The store needs coherent customer profiling for personalization across channels.

A single-purpose app remains sensible when:

• The merchant truly needs only one feature (e.g., a wishlist) and wants minimal monthly spend.
• There is a short-term campaign or a temporary requirement where adding an all-in-one platform would be overkill.
• The store already has robust loyalty/review solutions and wishes to keep a lean wishlist integration that matches existing workflows.

Side-by-side practicality: migrating wishlist behavior into a unified stack

• Export wishlist data from the current provider, confirm the CSV or API fields match the destination format, and import into the consolidated platform.
• Map reward triggers to wishlist events so saved items can be used as part of loyalty segmentation or win-back flows.
• Replace multiple widgets with a branded, consistent UI that comes from a single vendor to lower friction and improve conversion rates.

Detailed customer stories illustrate this in practice—merchants can review customer stories from brands scaling retention to see how integrated retention mechanics work.

Pricing transparency and adoption paths

Growave publishes multiple plan tiers to match store scale and needs. Merchants assessing consolidation can examine pricing that scales with store needs to find the plan that aligns with projected orders and desired feature sets. For stores that prefer a hands-on discussion, there is also an option to book a personalized demo with the Growave team, who can map features to merchant goals.

During evaluation, merchants should consider the combined cost of single-purpose apps that would be replaced by a single Growave plan, including migration and onboarding. For many stores, the overall monthly cost can be better value for money once the full retention feature set is accounted for.

Technical and compliance considerations for consolidated platforms

• Centralized data handling reduces cross-app PII exposure, but merchants must review the platform’s security policies and compliance posture.
• Headless and API-first options exist for stores that require advanced storefront control—see Growave’s enterprise features for high-growth stores.

For merchants building at scale, it is often simpler to validate one vendor’s security and compliance rather than several, lowering audit effort.

Integrations and migration support in practice

Growave supports common e-commerce integrations such as Klaviyo, Omnisend, Recharge, and Gorgias, helping to maintain marketing and operational continuity. If the migration path is a priority, schedules for data export and import, along with technical support for mapping events, can be discussed during a demo to minimize downtime.

Merchants can review install options and plan comparisons and then proceed to install from the Shopify App Store or to compare plan features on the published pricing page.

Choosing Between Single-Purpose and Consolidated Approaches: Decision Checklist

To help make the choice concrete, use this checklist (conceptual, not numbered) when evaluating whether to use SWishlist, Fish, or switch to an integrated platform:

• Business model: Is the business primarily B2C, B2B, or a hybrid? B2B leans toward Fish or an integrated platform with enterprise features.
• POS dependency: Do in-store teams need access to wishlists and purchase history? Fish’s POS compatibility is a decisive advantage.
• Budget and monthly cost sensitivity: If the budget is constrained and only wishlist features are required, SWishlist offers better short-term value.
• Long-term retention strategy: If loyalty, referrals, and reviews are in the roadmap, consolidation reduces complexity and often increases long-term ROI. See how Growave bundles core retention elements like loyalty and rewards that drive repeat purchases.
• Analytics needs: If a central analytics view across wishlist, loyalty, and reviews is necessary, an integrated platform is a better fit to avoid cross-platform attribution issues.
• Migration risk: If moving from an existing provider, prioritize vendors that offer migration support. Fish lists free migration as a feature for paid plans; integrated platforms often have migration paths for multiple retention data sets.

Practical Recommendations by Merchant Type

• Small DTC with tight budget and simple needs: SWishlist’s free or $5/month plan provides immediate wishlist functionality with a low cost of ownership.
• Growing DTC that wants loyalty and reviews later: Evaluate the cost of adding separate loyalty and review apps versus migrating early to an integrated platform to avoid duplication later.
• B2B or wholesale merchants: Fish’s Trade plan and quote/draft order workflows will reduce friction in quotations and invoicing. If the merchant also needs loyalty and review mechanics, evaluate a platform that supports both B2B flows and retention features.
• Omnichannel retailers with POS: Fish’s POS integrations allow for unified customer experiences in-store and online. If loyalty across channels is required, an integrated platform that supports POS is preferable.
• Merchants approaching enterprise scale or on Shopify Plus: Consolidation into a platform with enterprise-grade support and dedicated onboarding is often advantageous—reviewing solutions for high-growth Plus brands can help validate the decision.

Migration Checklist: Moving From One Wishlist App to Another or to an Integrated Platform

• Inventory of current wishlist data fields (customer ID, SKU, variant ID, quantity, saved date).
• Export capability from the current app (CSV or via API).
• Mapping document that aligns source fields to destination fields.
• Preservation of shareable links and SEO implications if wishlists are public-facing.
• Test import in a staging environment and verify webhook/event flows to marketing automation tools like Klaviyo.
• Plan customer communications if wishlist behavior will be merged into a loyalty program (e.g., “Your saved items just started earning points”).

Merchants can request help with migrations by contacting vendors that offer white-glove services or migration support; Fish lists free migration on paid plans, while integrated platforms often provide migration assistance for multiple data types.

Conclusion

For merchants choosing between SWishlist: Simple Wishlist and Fish Wishlist & Quote Request, the decision comes down to the required scope and growth plans. SWishlist is an excellent choice for stores that need a focused, low-cost wishlist solution with strong public validation (106 reviews at 4.9). Fish is better suited for merchants that require omnichannel features, POS compatibility, and B2B flows like Request a Quote and draft orders, albeit at higher monthly prices and with fewer public reviews to evaluate.

For teams looking to reduce vendor sprawl and tie wishlist activity directly into loyalty, referrals, and reviews, an integrated platform offers a compelling alternative. Growave’s “More Growth, Less Stack” approach bundles wishlist functionality with loyalty programs, referral mechanics, and review collection to drive retention and lifetime value. Merchants can examine plans and determine which tier fits their growth stage by reviewing how to consolidate retention features and what integrations are available to maintain marketing continuity.

Start a 14-day free trial to see how Growave replaces multiple single-purpose apps with one integrated retention platform.

(Installers seeking the app can also install from the Shopify App Store or explore how to collect and showcase authentic reviews and build loyalty and rewards that drive repeat purchases.)

FAQ

How do SWishlist and Fish compare on pricing for growing stores?

SWishlist has a lower-cost entry and a $12/month Premium tier that unlocks unlimited additions and broader language support, providing strong value for consumer-focused stores. Fish requires a larger monthly commitment to access omnichannel and B2B features (starting at $40/month for Lightning and $90/month for Trade). Evaluate the expected incremental revenue from B2B features or POS integration when comparing net value.

Which app provides better confidence from user reviews?

SWishlist has significantly more public reviews (106 at a 4.9 rating), which offers a broader set of merchant experiences to review. Fish has a perfect 5.0 rating but only seven reviews, which gives less public validation by volume.

Can either app handle B2B quoting and draft orders?

Fish includes Request a Quote, draft order creation, auto-invoicing, and quantity pickers on higher-tier plans, making it a clear choice for B2B workflows. SWishlist does not advertise these features and would require supplementary apps or custom development.

How does an all-in-one platform compare to specialized apps?

An all-in-one platform reduces vendor management, consolidates data for unified customer profiles, and often delivers compounding retention effects (e.g., rewarding wishlist actions within a loyalty program). For stores that plan to operate multiple retention tactics (loyalty, referrals, reviews, wishlist), consolidation typically yields better long-term value and fewer integration headaches. Merchants can explore ways to consolidate retention features and review customer examples to see how integrated strategies perform in practice.