SWishlist vs. CP24 Advanced Wishlist: In-Depth Comparison

Introduction

Choosing the right wishlist app is a small decision that can have outsize effects on engagement, conversions, and long-term retention. Merchants face hundreds of single-purpose tools on the Shopify App Store—each promises to boost conversions, but the right fit depends on product mix, marketing stack, and growth goals.

Short answer: SWishlist: Simple Wishlist is an excellent choice for merchants who need a focused, easy-to-install wishlist with strong customization at a low price point, while CP24 Advanced Wishlist suits stores that want built-in push notifications and price/stock alerts tied to wishlists. For merchants who want to avoid tool sprawl and prioritize retention across loyalty, reviews, referrals, and wishlist features, an integrated platform like Growave often delivers better value for money and smoother long-term growth.

Purpose of this post: provide an in-depth, feature-by-feature comparison of SWishlist: Simple Wishlist and CP24 Advanced Wishlist so merchants can decide which solution matches their requirements. The analysis covers core features, customization, analytics, integrations, pricing, support, privacy, and real-world use cases. After the head-to-head, the post explains how an all-in-one retention platform solves common limitations of single-feature apps.

SWishlist: Simple Wishlist vs. CP24 Advanced Wishlist: At a Glance

Deep Dive Comparison

Product Positioning and Target Merchant

SWishlist: Simple Wishlist — Positioning

SWishlist is positioned as a lightweight, easy-to-use wishlist that focuses on the shopper experience. It emphasizes design flexibility (customizable front-end) and straightforward wishlist mechanics: add favorites, share lists, and keep a personal wishlist synced across sessions when possible. Pricing tiers aim to serve from hobby stores to growing brands with a smooth upgrade path.

Strengths in positioning:

• Clear proposition for stores prioritizing a polished wishlist UI.
• Predictable pricing that scales modestly from free to low-cost premium.
• Good review volume (106 reviews) and high average score (4.9), indicating consistent user satisfaction.

CP24 Advanced Wishlist — Positioning

CP24 markets itself as a more feature-rich wishlist with explicit re-engagement tools: web push collection, price drop and low-stock alerts, and more advanced reporting options. The emphasis is on converting passive interest into return visits and purchases by combining wishlists with push messaging.

Strengths in positioning:

• Built-in notifications and push features aimed at recovery and re-engagement.
• More granular wishlist functionality (guest wishlist, multiple wishlists).
• Perfect for stores that actively run push campaigns and want wishlist triggers.

Limitations to note:

• Much smaller review base (6 reviews) despite a perfect score (5.0), which reduces confidence about broader merchant experience.

Core Wishlist Features

Both apps deliver the primary objective of a wishlist: let shoppers save products for later. A closer look shows important differences.

Adding and Managing Items

SWishlist: Smooth add/remove flow, clear UI, and sharing options. The app highlights seamless "favorite" actions and a wishlist that mirrors store branding through customization.

CP24: Adds flexibility with multiple wishlists per customer and explicit support for guest wishlists. Items sync across devices and sessions, and product pages show wishlisted counts.

Merchant implications:

• Stores that want a clean branded experience focused on conversion and social sharing will appreciate SWishlist.
• Sites that need multiple lists per shopper (e.g., gift registries, curated collections) or guest support should prefer CP24.

Sharing and Social Interaction

SWishlist: Sharing is a headline feature—customers can share wishlists with friends, which helps drive word-of-mouth and social gifting.

CP24: Also supports sharing and shows wishlisted counts on product pages, which can create social proof on-site. This is particularly useful for converting uncertain shoppers.

Guest Wishlist and Multiple Lists

SWishlist: Primarily focused on registered customers and smooth sharing. The free plan includes storefront text support for up to two languages.

CP24: Explicitly supports guest wishlists and multiple lists in paid tiers. For stores that allow visitors to save items without an account, CP24 provides more out-of-the-box functionality.

Alerts, Price Drops, and Low Stock

SWishlist: Focuses on wishlist mechanics and UI customization. Price-drop or low-stock notifications are not core features in the base description.

CP24: Built-in price drop and low-stock reminders are core selling points. Combined with web push, these alerts are intended to recover potential lost sales by notifying customers when an item becomes more attractive to buy.

Practical recommendation:

• If the goal is to use wishlists as a demand signal feeding into automated re-engagement (alerts → repeat purchase), CP24 has a clear advantage.
• If the goal is to provide a high-quality wishlist experience with strong on-site design control, SWishlist stands out.

Customization and Theme Integration

Visual Customization

SWishlist: Explicitly markets "customize everything to perfectly match your store." Merchants looking for pixel-perfect integration will find more options to tailor buttons, icons, and copy across storefront themes. Free setup for up to two themes helps reduce initial friction.

CP24: Described as "fully customizable configuration" with manageable front-store text for non-English languages. The app aims to be responsive and compatible with all devices, with an emphasis on functional customization rather than design micro-tweaks.

Multilingual Support

SWishlist: Free plan covers 2 languages; Basic expands to 7; Premium supports up to 20 languages at the storefront. This tiered language support can be critical for stores selling internationally.

CP24: States support for non-English languages and configurable front-store text, but explicit language limits by plan are not provided in the data. That said, it appears to have robust front-end translation controls.

Theme Compatibility & Installation

SWishlist: Offers free setup up to two themes on the free plan, which reduces friction for small merchants. Fast support tiers on paid plans help larger stores implement across complex themes.

CP24: Claims full compatibility across devices and responsive design. No explicit free installation assistance is listed in the provided data.

Merchant takeaway:

• Brands with complex theme requirements and multilingual needs may prefer SWishlist's clearly tiered language quotas and free setup.
• Stores that prioritize functional compatibility and minimal layout changes may find CP24 sufficient.

Analytics, Reporting, and Business Intelligence

Both apps mention analytics, but the depth and granularity differ.

SWishlist

• Promotes "Unlimited access to all statistics" on the Premium plan.
• Basic and free plans likely offer summary metrics, with full behavioral data and exports available in paid tiers.

CP24

• Explicitly offers a metrics dashboard on the free plan and more detailed reports in paid tiers.
• Tracks wishlisted counts on products and provides analytics that inform price/stock reminder campaigns.

What this means for merchants:

• CP24 structures analytics around re-engagement campaigns (push impressions, wishlist items, reminders) which helps merchants measure ROI on alerts.
• SWishlist’s analytics appear geared toward product-level performance and wishlist behavior, with “unlimited statistics” unlocked at the highest tier.

Integrations and Developer Access

SWishlist

• Works with API, enabling custom integrations and headless storefront use cases.
• Likely supports connection to common marketing tools with API hooks or webhooks, but specifics are not listed.

CP24

• Collects push tokens and integrates web push functionality natively. This suggests integration with push services or an in-app push mechanism.
• No explicit list of external integrations provided, which may mean merchants will need to coordinate between CP24 and other marketing tools.

Developer implications:

• Merchants with custom storefronts or headless setups will appreciate SWishlist’s API access.
• For stores that want built-in push and out-of-the-box alerting, CP24 reduces engineering work but may require custom work to integrate data with other systems.

Performance, Scalability, and Limits

SWishlist Pricing Limits

• Free: 300 wishlist additions per month
• Basic ($5/mo): 7,000 additions per month
• Premium ($12/mo): Unlimited additions

The Premium plan removes limits, making SWishlist attractive for scale once migrating out of free tier.

CP24 Pricing Limits

• Free: Up to 100 wishlist items/mo and 100 push impressions/mo
• Basic ($2.99/mo): Up to 2,000 wishlist items/mo and 10K push impressions/mo
• Professional ($9.99/mo): 10K wishlist items/mo and 50K push impressions/mo
• Enterprise ($19.99/mo): 25K wishlist items/mo and 100,000K push impressions/mo (note: the "100000K" figure appears to be a data entry anomaly; merchants should confirm exact limits)

Merchant perspective:

• CP24’s tiered caps on wishlist items and push impressions are useful for predictable budgeting, especially for merchants who plan to use web push heavily.
• SWishlist’s Premium offering of unlimited additions at $12/mo is a compelling value for stores with high wishlist activity and simple needs.

Pricing and Value for Money

Pricing must be assessed relative to feature needs and total cost of ownership.

SWishlist Price Structure and Value

• Free: limited to 300 adds/mo, two storefront languages, free setup (up to 2 themes), standard support (24–48h).
• Basic ($5/mo): good mid-tier option with 7,000 adds/month, more languages (7), faster support.
• Premium ($12/mo): unlimited adds, 20 languages, full analytics access, top-priority support.

Value observations:

• SWishlist is priced aggressively. The jump to unlimited additions at $12/mo is reasonable for growing stores.
• Support SLAs improve with paid plans, which helps merchants during scaling or complex implementation.

CP24 Price Structure and Value

• Free: useful starter with guest wishlist and push basics, but low caps.
• Basic ($2.99/mo): affordable for small stores needing price-drop features and more push impressions.
• Professional ($9.99/mo), Enterprise ($19.99/mo): add higher caps and unlimited sessions.

Value observations:

• CP24’s low entry price and push-focused planing can be attractive for early-stage stores testing re-engagement.
• Merchants need to monitor caps—if push impressions or wishlist item counts scale quickly, the necessary tier may rise.

Comparative conclusion on value:

• For pure wishlist functionality with unlimited usage at a low fixed price, SWishlist’s Premium represents superior value for high-activity stores.
• For stores that rely on push and notification volume tied to wishlists, CP24 may deliver better ROI at low to moderate scales, provided caps are sufficient.

Support, Onboarding, and Reliability

Support is a common friction point during app adoption.

SWishlist

• Free plan: support within 24–48 hours; Basic improves to 12–24 hours; Premium provides top-priority support.
• Free setup for up to two themes reduces internal workload.

CP24

• Feature list mentions welcome & push campaigns but does not specify support SLAs in the provided data.
• Limited review volume makes it hard to objectively assess support responsiveness from merchant feedback alone.

Merchant takeaway:

• SWishlist’s explicit SLA tiers give confidence to merchants who value predictable response times and help during onboarding.
• CP24 may have solid support, but merchants should verify response times and onboarding assistance pre-install.

Privacy, Data Ownership, and Compliance

Both apps deal with customer identifiers and potentially push tokens; privacy considerations are vital.

• CP24 collects push tokens and visitor data for web push. Merchants must ensure compliance with consent regulations (GDPR, CCPA) and have a privacy policy that covers web push.
• SWishlist likely stores wishlist items and customer identifiers. Premium plan analytics could involve exporting or processing customer behavior.
• Merchants should confirm where data is hosted, retention policies, and options to export or delete customer data when evaluating either app.

Implementation Complexity and Theme Conflicts

• SWishlist’s free setup support and explicit theme assistance reduces the risk of theme conflicts, especially for stores using popular Shopify themes.
• CP24’s emphasis on responsive design suggests a low-risk installation, but merchants should ask for test cases or provide staging themes during installation.

Recommendation: Always install on a staging theme first to verify layout, CSS conflicts, and performance impacts.

Use Cases and Merchant Recommendations

To make selection practical, here are clear recommendations framed around merchant needs.

• Best for stores that want a simple, highly customizable wishlist with predictable pricing:
  • SWishlist: Simple Wishlist. The high review count and small price increase to unlock unlimited adds make it attractive for stores with heavy wishlist usage.
• Best for stores that want wishlist-driven re-engagement with web push and alerts:
  • CP24 Advanced Wishlist. Built-in price-drop and low-stock reminders plus push impressions tailor this app to conversion recovery strategies.
• Best for stores with strict multilingual needs:
  • SWishlist’s explicit language tiers (up to 20 languages on Premium) are useful for stores selling broadly.
• Best for stores that want guest wishlist and multiple list options:
  • CP24, especially if guest user behavior is important for conversion paths.

Suggested decision flow for merchants

• If the primary goal is a polished wishlist feature and minimal friction, choose SWishlist.
• If the primary goal is re-engagement and push-driven recovery from wishlists, choose CP24.
• If the merchant expects to add more retention tools (loyalty, reviews, referrals) or wants to avoid adding multiple apps, consider an integrated option (covered below).

The Alternative: Solving App Fatigue with an All-in-One Platform

Single-function apps solve an immediate problem, but they often create long-term complexity. This section explains why moving to an integrated retention suite can be a better strategic move for merchants serious about increasing lifetime value and reducing operational overhead.

What Is App Fatigue?

App fatigue happens when merchants accumulate many single-purpose apps to address one retention or growth need at a time. Symptoms include:

• Increased monthly SaaS spending with overlapping features.
• Fragmented customer data across tools, making it hard to measure the true impact of retention programs.
• Installation and compatibility headaches when apps inject scripts, modify templates, or conflict with themes.
• Operational overhead in managing multiple vendor relationships, SLAs, and separate dashboards.

Wishlist apps are a common entry point: a merchant installs a wishlist, later adds reviews, loyalty, referrals, and separate analytics—each with its own cost and integration work.

Why an Integrated Retention Stack Matters

Consolidating retention tools into a single platform reduces friction and unlocks compound benefits:

• Centralized customer profiles mean wishlist behavior can directly inform loyalty points, referral incentives, and review requests without manual data transfers.
• Unified analytics let merchants attribute revenue lifts to combined programs (for example, loyalty-triggered purchases after a price-drop notification).
• Fewer scripts and app conflicts improve page performance and reduce theme maintenance.

This solves the common problem single apps create: short-term wins that cost more over time.

Growave’s "More Growth, Less Stack" Philosophy

Growave positions itself as a flexible retention platform that bundles wishlist functionality with loyalty, referrals, reviews & UGC, and VIP tiers—reducing the number of apps required to run a full retention program. The platform is built to help merchants increase repeat purchases and customer lifetime value by aligning wishlist signals with broader retention activities.

Growave highlights:

• Loyalty and rewards that drive repeat purchases, letting wishlist actions contribute to reward triggers and VIP tiers: loyalty and rewards that drive repeat purchases.
• The ability to collect and showcase authentic reviews and UGC across the storefront, which amplifies social proof and conversion: collect and showcase authentic reviews.

Using a single platform removes the need to manage separate vendors for wishlist, push, reviews, and loyalty.

Feature Map: How Growave Covers the Gaps

Growave combines multiple modules in one suite. Key components and how they map to needs raised earlier:

• Wishlist: Save-for-later mechanics, sharing, and wishlist-driven rewards that feed loyalty engines. This eliminates the need to install a separate wishlist app and then sync wishlist data into loyalty programs manually.
• Loyalty & Rewards: Customizable programs, points, referral bonuses, and VIP tiers to convert wishlist engagement into repeat purchases. See examples of how merchants use loyalty to increase lifetime value here: customer stories from brands scaling retention.
• Reviews & UGC: Automated review requests, aggregated ratings, and on-site UGC widgets that work in concert with wishlist and loyalty signals: collect and showcase authentic reviews.
• Referrals & Affiliate Programs: Turn wishlists and saved items into referral triggers or shareable wishlists that feed referral campaigns.
• Shopify Plus & Enterprise Support: Solutions for high-growth merchants and headless storefronts are supported, making Growave a fit from small stores to enterprise: solutions for high-growth Plus brands.

Two practical examples of integrated benefits:

• A customer adds an item to a wishlist and receives a points bonus for saving it. Later, a price-drop notification combined with a loyalty discount nudges the shopper to redeem points and purchase—an outcome that’s easier to orchestrate when wishlist and loyalty live in the same platform.
• Reviews are automatically requested after purchase, and a positive review can boost VIP status—again, simpler when data flows within one system.

How Growave Reduces Technical Friction

• Fewer apps mean fewer script tags, fewer API integrations, and less theme customization.
• Centralized support and onboarding reduce time-to-value; merchants handle one vendor for loyalty, wishlist, reviews, and referrals rather than multiple vendors with separate SLAs.
• Built-in integrations with popular marketing tools (Klaviyo, Omnisend) and customer support tools (Gorgias) make it simpler to leverage wishlist signals in marketing automations.

Merchants can evaluate cost by comparing the total monthly spend on multiple single-purpose apps versus one integrated subscription. For merchants who would otherwise run a wishlist app plus a loyalty app plus a review app, Growave can often represent better value for money.

Pricing and Getting Started

Growave offers tiered plans and a free trial to test the platform before full adoption. For merchants evaluating long-term retention, reviewing pricing plans with expected order volumes helps align the platform to growth forecasts.

Merchants can compare pricing tiers and features directly when sizing plans: compare pricing plans. For teams that prefer to evaluate through the Shopify ecosystem, Growave is also available for installation from the Shopify App Store: install from the Shopify App Store.

Proof Points and Social Validation

Growave has substantial app store traction and reviews—over 1,197 reviews with an average rating of 4.8—demonstrating broad merchant adoption and trust. The platform lists integrations and case studies that showcase how combining loyalty, reviews, referrals, and wishlist into one suite can improve retention metrics. Merchants can explore customer stories for real-world examples: customer stories from brands scaling retention.

When an All-in-One Is Not the Right Choice

An integrated platform is not always the optimal choice. Consider specialists when:

• A merchant requires a single feature with very advanced, niche functionality that a suite can’t match.
• A merchant’s stack is already standardized on best-of-breed tools that integrate seamlessly via robust APIs and the incremental cost of an additional app is justified.

However, the more retention features a merchant plans to run in parallel, the stronger the case for consolidation.

Two Important Integrations to Consider

• Loyalty and wishlist synergy: loyalty and rewards that drive repeat purchases helps turn wishlist activity into repeat revenue.
• Reviews and social proof: collect and showcase authentic reviews uses verified purchases and UGC to lift conversion on wishlisted items.

How to Evaluate Migration Risk

If a merchant is considering moving from SWishlist or CP24 to Growave, key evaluation steps include:

• Audit current wishlisted data and confirm migration paths or exports for customer lists and item saves.
• Confirm theme-level widgets and test them on staging to measure visual parity and load times.
• Create an integration map for marketing automations that currently rely on wishlist signals (e.g., Klaviyo flows) and compare how those flows would be implemented with the unified platform.

Install from the Shopify App Store to test basic behavior in a staging environment: install from the Shopify App Store. For a guided assessment, merchants can review plan options and get pricing tailored to order volume here: compare pricing plans.

Final Comparison Summary

For merchants choosing between SWishlist: Simple Wishlist and CP24 Advanced Wishlist, the decision comes down to these practical distinctions:

• Choose SWishlist: Simple Wishlist if the primary need is a highly customizable, beautifully integrated wishlist with straightforward pricing and strong merchant satisfaction. Its pricing curve and language support make it a fit for stores scaling internationally without heavy re-engagement automation.
• Choose CP24 Advanced Wishlist if the priority is wishlist-driven re-engagement—web push, price-drop and low-stock reminders, guest lists, and multiple wishlist options. CP24 fits merchants who want notifications tied directly to wishlist behavior and are comfortable monitoring use-cap limits.

Broader strategy note: If the merchant anticipates adding loyalty, reviews, or referral programs—or seeks to reduce app sprawl—an integrated retention suite like Growave can be a better value for money and easier to manage. Growave’s combined feature set reduces the number of apps needed while tying wishlist activity directly into loyalty and review workflows for stronger long-term retention. Merchants interested in pricing and plan comparison can review options to match growth stages: compare pricing plans.

Start a 14-day free trial to see how a unified retention stack accelerates growth. Start a 14-day free trial

Frequently Asked Questions

Q: Which wishlist app is easier to install and theme-match? A: SWishlist: Simple Wishlist emphasizes free setup (up to 2 themes on the free plan) and strong customization to match store branding. Merchants who need pixel-perfect integration should favor SWishlist. CP24 aims for broad compatibility but merchants should test on staging to confirm theme behavior.

Q: Which app has better re-engagement tools like price-drop alerts and push notifications? A: CP24 Advanced Wishlist includes built-in price drop and low-stock reminders along with web push capabilities, making it the stronger choice for alert-driven re-engagement. SWishlist focuses more on wishlist UX and design, without native push in the base description.

Q: How do the apps compare on value for stores with heavy wishlist activity? A: For high wishlist volumes, SWishlist’s Premium plan at $12/mo with unlimited wishlist additions provides strong value. CP24’s tiered caps make it more cost-effective at lower volumes or when push impressions drive measurable ROI, but costs can rise as use scales.

Q: How does an all-in-one platform compare to specialized apps? A: An all-in-one platform consolidates wishlist, loyalty, reviews, and referrals into one system, reducing tool sprawl, simplifying data flow, and lowering integration overhead. For merchants planning multiple retention programs, an integrated solution often delivers stronger long-term ROI and easier analytics. Examples of integrated benefits include triggering loyalty points for wishlist actions and automatically requesting reviews from customers who purchased wishlisted items. Merchants can compare pricing tiers and features to determine fit: compare pricing plans.

Additional resources for merchants exploring integrated retention:

• Explore how wishlist activity can feed loyalty and rewards: loyalty and rewards that drive repeat purchases.
• Learn how reviews and UGC can amplify trust for wishlisted products: collect and showcase authentic reviews.
• For platform evaluation and installation, see Growave on the Shopify marketplace: install from the Shopify App Store.