SWishlist vs. CP24 Advanced Wishlist: In-Depth Comparison

Introduction

Shopify merchants face a persistent decision: add one focused tool to fill a specific gap, or choose a broader platform that reduces app bloat? Wishlists are a common first add-on for stores that want to capture buyer intent, reduce cart abandonment, and enable sharing and reminders. Two popular apps in this space are SWishlist: Simple Wishlist (by SoluCommerce) and CP24 Advanced Wishlist (by CloudPlug24). Both aim to convert interest into purchases, but they differ meaningfully on features, pricing structure, integrations, and how they fit into a merchant’s long-term retention stack.

Short answer: SWishlist: Simple Wishlist is an excellent choice for merchants who want a polished, easy-to-implement wishlist with predictable pricing and a strong review history, while CP24 Advanced Wishlist is better suited for stores looking for wishlist features plus web-push reminders and granular push-impression allowances at lower entry cost. For merchants that want to reduce tool sprawl and combine wishlist functionality with loyalty, referrals, and reviews, an integrated platform like Growave can provide better value for money and long-term retention.

The purpose of this article is to provide an in-depth, feature-by-feature comparison of SWishlist: Simple Wishlist and CP24 Advanced Wishlist so merchants can make an informed decision. After an unbiased comparison, the article presents the single-platform alternative that addresses common problems created by single-purpose apps.

SWishlist: Simple Wishlist vs. CP24 Advanced Wishlist: At a Glance

Deep Dive Comparison

Product Positioning and Target Merchant

SWishlist: Simple Wishlist

SWishlist positions itself as a clean, simple wishlist layer that integrates into stores quickly and reliably. The app emphasizes user experience—adding favorites, sharing lists, and visual customization to match a storefront. With a solid volume of reviews (106) and a 4.9 rating, SWishlist projects merchant trust and consistent delivery for the core wishlist use case.

Strengths in positioning:

• Appeals to merchants who need a single, reliable wishlist.
• Simple pricing tiers with clear usage thresholds.
• Focus on storefront customization and language support.

Potential limitations:

• Pure wishlist focus — no built-in marketing channels like push.
• Integrations beyond an API are not listed in the app store data.

CP24 Advanced Wishlist

CP24 markets a broader wishlist product that combines traditional wishlist features with marketing touches: guest lists, multiple lists per customer, price-drop and low-stock reminders, analytics, and web-push collection and campaigns. The app shows a perfect rating (5.0) but only six reviews; that makes it difficult to gauge consistency across many stores.

Strengths in positioning:

• Combines wishlist and immediate re-engagement channels via web push.
• Fine-grained visitor features: guest wishlist, device sync, shareable lists.
• Price and stock alerts that can directly influence recovery.

Potential limitations:

• Small review base—good scores but minimal data for pattern recognition.
• Some app listing fields (e.g., Works With) are incomplete — merchants must verify integrations.

Core Feature Set

Compare the key wishlist and engagement features offered by both apps.

Wishlist Basics

Both apps provide the expected wishlist mechanics: add/remove items, product-level add-to-wishlist button, and counts that signal social proof on product pages.

SWishlist:

• Seamless add-to-favorites workflow.
• Shareable wishlists for social / gift shopping.
• Customizable styling to match store branding.

CP24:

• Add-to-wishlist button with visible wishlisted counts.
• Multiple wishlist support — customers can keep more than one list.
• Guest wishlist capability — allows non-logged-in visitors to save items.

What this means: SWishlist aims for a polished, storefront-integrated experience, while CP24 extends functionality to handle guest users and multiple lists, which benefits stores that expect visitors to build idea lists without creating accounts.

Notifications: Price Drops & Low Stock Alerts

CP24 has a built-in notification engine for price drops and low-stock alerts and pairs those with web-push messages. This allows reactivation of intent without relying on email alone. SWishlist’s listing does not explicitly advertise price-drop or stock-triggered notifications in the provided description.

Commercial impact:

• Auto alerts for wishlist items can significantly increase conversion velocity when inventory is scarce or sale events run.
• Stores without email capture or weak flow might find web push a practical channel.

Web Push Integration

CP24 explicitly collects push tokens and supports web push campaigns, with plan-based limits on impressions. SWishlist does not list web push as a feature. For stores prioritizing on-site re-engagement and immediate reminders, CP24 has a clear advantage.

Guest Wishlist & Multiple Lists

CP24 includes guest wishlist and multiple wishlist options synchronized across devices, which supports browsing flexibility and social sharing patterns. SWishlist supports sharing and wide customization and may support synced behavior via API, but the listing emphasizes logged-in wishlists more than guest flows.

Merchant outcome:

• Guest wishlist reduces friction for new visitors, increasing initial engagement.
• Multiple wishlists support seasonal planning—useful for stores with gift or wedding registries.

Sharing & Social Behavior

Both apps enable wishlist sharing. SWishlist highlights "share with friends" and customization to match the store, which helps with brand consistency when a list is publicly shared. CP24 similarly supports sharing and shows wishlisted counts.

Analytics & Reporting

CP24 specifies "comprehensive reports & analytics" while SWishlist offers "unlimited access to all statistics" on its top tier. The difference is in accessibility: SWishlist restricts full analytics to premium customers, while CP24 surfaces reporting features even on lower plans (Basic includes detailed reports).

Practical note:

• Smaller merchants should compare the specific analytics dashboards (what metrics are tracked, export options, and segmentation) before choosing a plan.

Pricing and Value

Pricing comparisons include both cost and usage caps. Value is determined by how feature needs align with plan thresholds.

SWishlist Pricing Summary

• Free: 300 wishlist additions/month; 2 storefront languages; free setup for up to 2 themes; 24–48h support.
• Basic ($5/month): 7,000 additions/month; 7 languages; all Free features; 12–24h support.
• Premium ($12/month): Unlimited additions; 20 languages; unlimited stats; top-priority support.

SWishlist's pricing is straightforward. The entry-level paid tier ($5/mo) provides a large jump in capacity (7,000 additions) and broader language support, which is valuable for small to mid-sized stores. Unlimited additions at $12/month is competitive.

Value considerations:

• Predictable costs with generous caps at low price points.
• Clear upgrade path for internationalization and analytics needs.

CP24 Pricing Summary

• FREE: Share wishlist; metrics dashboard; visitor/guest wishlist; up to 100 wishlist items/mo; up to 100 push impressions/mo.
• BASIC ($2.99/month): Detailed reports; multiple wishlists; price drop & low stock reminders; up to 2k wishlist items/mo; up to 10k push impressions/mo.
• PROFESSIONAL ($9.99/month): 10k wishlist items/mo; 50k push impressions/mo; unlimited sessions.
• ENTERPRISE ($19.99/month): 25k wishlist items/mo; 100000K push impressions/mo (this number appears to be listed as 100000K and should be verified with the developer).

CP24’s free plan is functionally restrictive for active stores due to the 100-item cap. The $2.99 basic plan is an attractive entry price if the merchant needs push impressions and price alerts. However, CP24’s plan naming and push impression counts imply that merchants who rely heavily on push marketing might need to budget higher tiers.

Value considerations:

• Lower entry price for feature-rich functionality.
• Push impressions and reminders are built-in, avoiding the need to pair a separate push provider initially.
• The Enterprise listing includes what looks like a typographical error in push impressions; merchants should verify limits with the developer.

Comparing Value for Money

• For pure wishlist volume and predictable language/analytics support, SWishlist’s $12 unlimited plan is compelling for high-volume product catalogs.
• For stores seeking built-in re-engagement channels (push + alerts) at a modest entry cost, CP24 provides strong functional value starting at $2.99/month.
• For merchants who want to eliminate multiple single-purpose subscriptions and invest in a centralized retention investments, an all-in-one platform may provide better value for money over time.

Integrations and Extensibility

SWishlist

• Works With: API. The presence of an API suggests the app can be integrated into custom themes, headless setups, or connected to third-party services with development resources. The app also advertises theme-level setup for up to two themes for free.

Developer implications:

• API support is valuable for stores that want to connect wishlist events to external analytics, CRM, or email flows.
• Theme-level customization and setup support are good for merchants who need consistent UI and UX.

CP24

• Works With: Not specified. The app lists several features (push notifications, front-store text management), but the app-store data does not list specific partner integrations or API availability.

Developer implications:

• Merchants should confirm integration capabilities before depending on CP24 to feed data to CRMs, ESPs, or internal dashboards.
• Since web-push is a built-in feature, it may work as a standalone re-engagement solution without additional integrations.

Practical Takeaway on Integrations

• Stores using advanced email/automation stacks (e.g., Klaviyo, Omnisend) or headless setups should validate API access and pre-built integrations. SWishlist explicitly lists API support; CP24 requires verification.

Setup, Theming, and Customization

SWishlist

• Emphasizes customizability: “Customize everything to perfectly match your store.”
• Free plan includes setup for up to two themes, which simplifies initial implementation.
• Theme-level customization reduces visual friction and supports brand consistency for shared wishlists.

Operational benefits:

• Faster launch with lower reliance on developer hours on the free setup allowance.
• For multi-language stores, tiered language support makes internationalization feasible.

CP24

• Claims “fully customizable configuration” and responsive design.
• Front-store text is manageable to support non-English languages.

Operational benefits:

• Multiple wishlist types and guest flows usually require theme tweaks; CP24 appears to support this.
• Merchants must evaluate setup assistance and potential hidden costs for theme integration since the listing doesn’t promise free setup.

Analytics, Reporting, and Measurement

Both apps reference analytics; the differences are in access and depth.

• SWishlist: Unlimited statistics only on premium plan. That restricts advanced insights unless the merchant pays for the upper tier.
• CP24: Includes a metrics dashboard on the free plan and “detailed reports” on Basic and higher tiers.

Merchants should check:

• Which metrics matter: wishlist-to-cart conversion rate, wishlist abandonment, price-drop conversion, share-derived purchases.
• Data export options: CSV exports, API endpoints, and ability to push events to analytics tools.

Practical recommendation:

• If analytics are core to the wishlist strategy (for example, to tie wishlists to email flows or retargeting), favor the app that exposes required metrics at the price point the merchant plans to use.

Support, Documentation, and Reliability

Support expectations:

• SWishlist lists explicit response windows on plans: Free (24–48h), Basic (12–24h), Premium (top priority). This transparency helps merchants plan around support SLAs.
• CP24 does not state support response times in the app listing. The app includes campaign and push functionality, so quicker support may be important.

Merchants should verify:

• Whether theme/customization help is included or billable.
• Access to developer documentation and API reference.
• Escalation paths for production incidents.

Impact on operations:

• Faster support reduces downtime and speeds feature rollout. SWishlist’s clear response windows are an advantage for merchants who expect occasional assistance.

Performance and UX Impact

Wishlist apps run on the storefront and interact with page load times. Both apps claim responsive design and compatibility with mobile devices, but implementation quality can vary.

Evaluation checklist:

• Page load impact: Use Google PageSpeed or Lighthouse to compare before/after installation.
• Caching strategy: Does the wishlist rely on localStorage, cookie-based identifier, or server-side persisted sessions?
• Syncing: CP24 advertises sync across devices. Confirm the mechanics—does it require customer login or is it cookie-based plus email capture?

Merchant experience:

• Lightweight implementations reduce checkout friction.
• Poorly implemented apps can add JavaScript weight or render-blocking elements that harm conversion.

Data Ownership and Privacy

Key considerations:

• Where are wishlist events stored? Are they in the merchant’s store data, the app provider’s servers, or both?
• How are push tokens and emails handled? CP24 collects push tokens — confirm retention policy and opt-in flows for regulatory compliance.
• API access: Can merchants export wishlists and user preferences if they switch apps?

Recommendation:

• Confirm data portability and deletion policies before adopting any wishlist app, especially if push or customer-identifying data is collected. These requirements are more relevant when wishlists are used as a core conversion and marketing signal.

Scalability and Enterprise Considerations

Small stores and enterprise-scale shops have different expectations.

SWishlist:

• With a $12 unlimited additions plan and API, SWishlist scales well for most mid-market operations.
• Language tiers (20 languages on Premium) are advantageous for international teams.

CP24:

• Offers scaled push impression and wishlist item tiers up to Enterprise; however, the reported push impression figures should be validated because the Enterprise plan lists an unusually large impression count.

For Shopify Plus:

• Enterprise merchants should verify the presence of headless APIs, enterprise SLAs, and custom feature support. Growave (the alternative mentioned later) explicitly targets Shopify Plus with enterprise features, but individual wishlist apps may not.

Use Cases and Merchant Recommendations

Which app fits which merchant profile?

• Best for stores that want a simple, polished wishlist with reliable support and clear upgrade tiers:
  • SWishlist: Simple Wishlist (SoluCommerce)
  • Rationale: Solid review base (106 reviews, 4.9 rating), straightforward unlimited option, clear language support and setup assistance.
• Best for stores that need wishlist functionality combined with immediate re-engagement via web push, price drop, and stock notifications:
  • CP24 Advanced Wishlist (CloudPlug24)
  • Rationale: Guest wishlist, multiple lists, price-drop alerts, and built-in web push campaigns at a low entry price.
• Best for merchants focused on long-term retention and reducing tool sprawl:
  • Consider a unified retention platform (see the Alternative section below) that combines wishlist behaviors with loyalty, referrals, and reviews to increase LTV.

Pros and Cons (Quick Summary)

SWishlist: Simple Wishlist

• Pros:
  • High review count and strong rating (106 reviews, 4.9).
  • Simple pricing and generous unlimited plan.
  • Clear support SLAs and theme setup on free plan.
  • API available for integrations.
• Cons:
  • No native web-push or price/stock alerts listed.
  • Full analytics behind premium plan.

CP24 Advanced Wishlist

• Pros:
  • Built-in web-push, price-drop, and low-stock reminders.
  • Guest wishlist and multiple lists for flexible browsing.
  • Very low-cost entry plan that unlocks advanced features.
• Cons:
  • Small review base (6 reviews) makes long-term reliability harder to assess.
  • Some listing fields (like integrations) are empty; push impression numbers may contain a typo and should be confirmed.
  • Potential limits on free plan are restrictive for active stores.

The Alternative: Solving App Fatigue with an All-in-One Platform

The Problem: App Fatigue and Tool Sprawl

Many merchants start by installing one focused app per need—wishlist here, web push there, loyalty in another app, and review collection somewhere else. Over time this leads to app fatigue:

• More monthly subscriptions and administrative overhead.
• Fragmented customer data across multiple vendors.
• Overlapping features that create wasted spend.
• Integration complexity, data loss risk, and inconsistent customer experiences.

This friction becomes particularly costly when retention and lifetime value are the core growth levers. Combining signals like wishlist activity, loyalty points, referral behavior, and product reviews yields a clearer picture of customer intent and provides more effective follow-up opportunities.

Growave’s “More Growth, Less Stack” Philosophy

For merchants ready to consolidate, Growave positions itself as a single retention platform that brings multiple retention features together: loyalty programs, referrals, reviews and UGC, wishlist, and VIP tiers. The platform is built to reduce tool sprawl and centralize customer engagement.

Key reasons merchants choose an integrated solution:

• Unified customer profiles that connect wishlist behavior to loyalty status, referral activity, and review submissions.
• Reduced monthly app overhead and fewer vendor contracts to manage.
• Cross-channel automation: wishlist events can trigger loyalty points or review requests without a custom integration.

Merchants can compare pricing and plans to evaluate cost vs. feature consolidation: compare pricing and plans.

How Growave Replaces Multiple Single-Purpose Apps

Growave bundles common retention tools in one place:

• Loyalty and Rewards: Customizable points, VIP tiers, and actions that reward wishlist behavior and referrals. This helps convert intent into repeat purchases by attaching clear rewards to customer actions: merchants can build loyalty and rewards that drive repeat purchases.
• Referrals: Integrated referral flows that tie into loyalty points and account creation, increasing acquisition efficiency without a separate referral provider.
• Reviews & UGC: Collect and showcase customer content across the store and product pages. Growave’s reviews feature captures social proof that complements wishlist signals: merchants can collect and showcase authentic reviews.
• Wishlist: Native wishlist that integrates with loyalty and referral rules; wishlist actions can be rewarded or used as triggers for campaigns.
• VIP Tiers & Custom Programs: Segment high-intent customers (wishlisters + repeat buyers) into VIP tiers with targeted benefits.

This integrated approach not only centralizes retention programs but also simplifies measurement: one dashboard to see how wishlist activity impacts repeat purchase rate and LTV.

Integrations and Enterprise Readiness

Growave emphasizes enterprise and integration readiness:

• Official presence on the Shopify App Store: merchants can install Growave from the Shopify App Store.
• Built to work with common marketing and support tools, making it easier to connect loyalty and wishlist signals to email and helpdesk workflows.
• For larger brands, there are plans and services tailored to Shopify Plus merchants; consult the resources on solutions for high-growth Plus brands.

Merchants curious about real-world outcomes can read customer stories from brands scaling retention to see how integrating wishlist plus other retention features produced measurable lift.

Cost Efficiency: Single Platform vs Multiple Subscriptions

Compare typical stacks:

• Wishlist app + separate loyalty app + review collection tool + push provider = multiple monthly fees and overlapping functionality.
• With an integrated platform, merchants consolidate those needs into one vendor and one monthly investment.

Merchants can compare pricing and plans to evaluate whether consolidation reduces total monthly spend and simplifies management.

Setup, Support, and Growth Services

Growave offers tiered plans with varying support:

• Entry-level plan includes core retention tools and standard support.
• Higher tiers provide advanced customization, checkout extensions, headless support, and dedicated customer success resources for merchants scaling rapidly.

For merchants who want a live walkthrough before committing, it is possible to book a personalized demo. Book a personalized demo to see how an integrated retention stack improves retention.

Practical Examples of Integrated Triggers

Examples of how a unified platform turns wishlist data into action:

• Reward points for adding items to a wishlist, encouraging account creation and deeper engagement.
• Trigger an automated discount or reminder for wishlisted items once a price-drop event occurs, using a single platform to coordinate the discount action and loyalty implications.
• Use wishlists and review submission behavior to elevate customers into a VIP tier and unlock exclusive referral multipliers.

These combined tactics are difficult to coordinate across multiple single-purpose apps without engineering time or manual coordination.

Where Single-Purpose Apps Still Make Sense

There are scenarios where a focused wishlist app remains the right choice:

• Very small stores with tight budgets that only need a lightweight wishlist and nothing else.
• Stores whose tech stack requires a very specific wishlist implementation that only a specialized app provides.
• Teams that want to test wishlist behavior before investing in a broader retention program.

In those cases, the focused options compared above can be appropriate stepping stones. However, when retention and lifetime value are strategic objectives, consolidating into a platform built around those goals reduces friction and generally produces better outcomes.

Additional Resources and Trial Options

Merchants evaluating consolidation should:

• Compare pricing and plans to see how consolidation affects cost.
• Try features such as collect and showcase authentic reviews and loyalty and rewards that drive repeat purchases in the same environment.
• For hands-on evaluation, book a personalized demo to discuss migration, integrations, and success metrics.

For a quick install option, Growave is available on the Shopify App Store: install Growave from the Shopify App Store.

Conclusion

For merchants choosing between SWishlist: Simple Wishlist and CP24 Advanced Wishlist, the decision comes down to priorities:

• Choose SWishlist: Simple Wishlist when the priority is a well-reviewed, easy-to-style wishlist with strong support SLAs and predictable pricing for unlimited additions. It’s a strong pick for stores that want a straightforward wishlist and clear upgrade tiers.
• Choose CP24 Advanced Wishlist when the priority is wishlist functionality plus built-in web-push reminders, price-drop and low-stock alerts, and guest/multiple wishlist support at a lower entry cost—suitable for merchants that want immediate re-engagement channels without adding separate push tooling.

For merchants looking to reduce tool sprawl and maximize lifetime value, an integrated retention platform that includes wishlist functionality alongside loyalty, referrals, and reviews may be a better long-term investment. A consolidated approach improves data cohesion and reduces the operational overhead of managing multiple vendors. Merchants interested in that path can compare pricing and plans and evaluate how consolidation changes total cost and capability. Explore Growave by starting a 14-day free trial.

FAQ

• How do SWishlist and CP24 compare on reliability and merchant trust?
  • SWishlist has significantly more reviews (106) and a 4.9 rating, suggesting a broader user base and consistent delivery. CP24 shows a perfect 5.0 rating but only six reviews; while the score is excellent, the small sample size offers less long-term signal. Merchants should weigh review volume in addition to rating.
• Which app is better for stores that rely on web push notifications?
  • CP24 Advanced Wishlist includes web-push collection and campaign features, price-drop and low-stock reminders, and plan-based push impression allowances. SWishlist does not list web push as a feature. For push-first engagement, CP24 provides an out-of-the-box option.
• Which app offers better value for international stores with multiple languages?
  • SWishlist tiers explicitly list language support (2 languages on Free, 7 on Basic, 20 on Premium), which is beneficial for multi-language storefronts. CP24 indicates front-store text management for non-English languages but does not provide a tiered language breakdown in the provided listing.
• How does an all-in-one platform compare to specialized apps?
  • An all-in-one platform centralizes data and features—wishlist, loyalty, referrals, reviews—into a single dashboard, reducing subscription overhead and improving the ability to orchestrate cross-channel campaigns. Single-purpose apps can be more cost-effective initially but tend to increase complexity and integration costs as retention programs scale. Merchants should weigh short-term budget constraints against longer-term efficiency, data cohesion, and the ability to run coordinated retention strategies. For merchants exploring consolidation, it’s possible to compare pricing and plans and book a personalized demo to see how integrated solutions map to business outcomes.