SWishlist: Simple Wishlist vs. Yellos Wishlist: An In-Depth Comparison

Introduction

Choosing the right app for customer wishlists is deceptively important. Wishlists can reduce friction, increase conversions, and give merchants direct insight into customer intent — but the wrong choice can add maintenance overhead, duplicate functionality, or fail to deliver measurable outcomes.

Short answer: SWishlist: Simple Wishlist is a strong choice for merchants who want a focused, low-cost wishlist tool with clear pricing tiers and proven user satisfaction. Yellos Wishlist promises richer customization and social sharing but currently lacks visible user feedback and published pricing, which makes risk assessment harder. For merchants seeking long-term retention and fewer point solutions, a consolidated platform like Growave can deliver more value by combining wishlists with loyalty, referrals, and reviews.

This article provides a feature-by-feature comparison of SWishlist: Simple Wishlist and Yellos Wishlist, using available data and practical evaluation criteria so merchants can decide which app fits their store needs. After the direct comparison, the piece outlines why consolidating wishlist functionality into a retention suite can reduce tool sprawl and drive higher customer lifetime value.

SWishlist: Simple Wishlist vs. Yellos Wishlist: At a Glance

Feature-by-Feature Deep Dive

Features: Core Wishlist Capabilities

SWishlist: Simple Wishlist — What it delivers

SWishlist focuses on the essentials of wishlist functionality. The app provides a product-level “add to wishlist” action, frontend display of saved items, wishlist sharing, and customization to match storefront themes. Multi-language support is included and scales by plan. The core promise is simple: let shoppers save favorites, share them, and return later to convert.

Strengths:

• Straightforward behavior that matches shopper expectations.
• Sharing functionality to encourage word-of-mouth and social proof.
• Clear limits on wishlist additions per plan so merchants can pick a predictable cost tier.

Limitations:

• Feature set centers on wishlist mechanics; it does not include loyalty, referrals, or reviews natively.
• Customization is likely adequate for most themes but may require developer time for advanced UI changes.

Yellos Wishlist — What it promises

Yellos positions itself as a visually-focused wishlist tool with animated icons, multiple wishlist creation, and social sharing out of the box. It advertises multi-language support for several common languages and an emphasis on matching store aesthetics through color and icon customization.

Strengths:

• Richer frontend customization options (icons, animation).
• Multiple wishlists offer more flexibility for customers (e.g., gift lists, event-specific lists).
• Social sharing built-in for channels important to discovery and word-of-mouth.

Limitations:

• No visible reviews or public pricing, which makes performance, reliability, and ongoing cost unclear.
• Integration surface and support SLA are not documented in the public listing.
• Potential for a steeper setup if animations or custom visuals conflict with theme assets.

Setup & Customization

Setup experience

SWishlist provides free setup up to two themes even on the Free plan, which reduces initial friction for stores using multiple storefront themes. Paid tiers increase language support and access to performance statistics. Documentation and 24–48 hour support on the free plan suggest a predictable onboarding path.

Yellos emphasizes easy setup in copy, but public information about onboarding assistance, theme compatibility checks, or setup windows is missing. Without visible support response times or setup guarantees, merchants should assume onboarding will require hands-on testing.

Practical implication:

• Merchants with limited developer resources will find SWishlist’s explicit setup offers reassuring.
• Merchants who expect to heavily customize animations or icons with Yellos should allocate development time for testing.

Theming and design control

SWishlist advertises the ability to “customize everything to perfectly match your store,” which typically means the widget supports CSS overrides and theme snippet placement. This works well for merchants who want the wishlist UI to blend with the storefront.

Yellos explicitly highlights color, icon, and animation tweaks and the ability to create multiple wishlists. That makes Yellos appealing where visual identity and micro-interactions are central to the brand experience (boutiques, fashion, gift stores).

Practical takeaway:

• For pixel-perfect visual control and multiple wishlists, Yellos offers design-forward functionality — if it works cleanly with the theme.
• For a reliable, predictable theming fit, SWishlist’s simpler approach reduces conflict risk.

Sharing, Social, and Multi-User Behavior

Sharing mechanisms

Both apps emphasize wishlist sharing. SWishlist includes sharing capability in its feature list; the documentation implies typical share links and possibly email-based sharing. Yellos highlights shareability across popular social media channels, which can increase organic discovery.

Considerations:

• Social sharing is most effective when the share links render well on social platforms (open graph, previews). Verification of this behavior is crucial; SWishlist’s established review base suggests these features work as expected, while Yellos’ lack of reviews means merchants must validate social previews and link behavior during trial.

Multiple wishlists and user segmentation

Yellos supports the creation and management of multiple wishlists per customer. This can be helpful for customers who shop for different purposes or audiences (e.g., personal wishlist, gift list, wedding registry). SWishlist’s public feature list doesn’t call out multiple wishlists, which means shoppers are likely limited to a single saved list.

Practical use-cases:

• Stores that sell event-driven items, gift registries, or items that fit multiple categories may benefit from Yellos’ multiple-wishlist capability.
• Stores with simpler catalogs or where a single wishlist is sufficient will prefer SWishlist’s streamlined product.

Localization & Language Support

SWishlist language tiers

SWishlist uses a tiered language approach: Free plan covers 2 storefront languages, Basic expands to 7, and Premium to 20. For stores operating in multiple markets, language support is explicit and scalable by plan.

Yellos language coverage

Yellos advertises multi-language support for Arabic, Chinese, English, Hindi, Indonesian, and Spanish. The list covers major languages, and the app explicitly acknowledges multi-language stores. However, absence of clear plan tiers or limits means merchants must verify how many storefront languages are supported and whether translations are manual or automated.

Decision point:

• International stores looking for predictable multi-language coverage benefit from SWishlist’s explicit language tiers.
• Stores targeting the languages Yellos calls out should validate translation handling and fallback behavior in a live trial.

Performance, Scalability & Data Limits

SWishlist limits and billing fairness

SWishlist’s free and paid tiers are based on wishlist additions per month, which is a reasonable proxy for usage. Free tier limits to 300 additions per month, Basic covers 7,000, and Premium offers unlimited additions. This approach allows merchants to align pricing with actual engagement and scale predictably.

Yellos: unknown limits

Yellos does not publish addition limits or bandwidth thresholds in the public listing. This opacity makes it difficult to estimate long-term costs or performance constraints for stores with high traffic or large catalogs.

Operational consequence:

• Merchants with fast-growing traffic or strong wishlist adoption will find SWishlist’s unlimited Premium tier provides a clear upgrade path.
• Merchants considering Yellos should contact support to clarify volume limits before committing to the app.

Integrations & Extensibility

API & backend access

SWishlist notes it “Works With: API,” which suggests there is an API surface for custom integrations (exporting wishlist data, syncing with CRM, etc.). That opens the door to advanced use-cases like building personalized emails or connecting wishlist events to inventory alerts.

Yellos does not declare specific integrations or API availability in the listing. Merchants who rely on automation flows (Klaviyo, Omnisend, Zapier) should ask the vendor for integration details and webhook support before adoption.

Why integrations matter:

• Wishlist events are intent signals. Feeding those signals into email or SMS flows can convert interest into purchases. An app without integration hooks will require manual exports or developer work.

Data & Analytics

SWishlist advertises “Unlimited access to all statistics” on its Premium tier, which indicates merchant-facing analytics about wishlist behavior. Access to metrics like most-saved items, conversion from wishlist to purchase, and abandoned-wishlist rates helps merchants prioritize merchandising and inventory.

Yellos does not list analytics capabilities. Merchants should verify whether reporting is available, exportable, or accessible via API.

Practical value:

• Built-in analytics can change wishlist from a cosmetic feature into a revenue-optimization tool. Where merchants want measurement, SWishlist’s Premium tier looks more transparent.

Pricing & Value

SWishlist pricing structure

SWishlist offers a clear three-tier structure:

• Free: 300 wishlist additions/month, 2 storefront languages, free setup up to 2 themes, support within 24–48 hours.
• Basic ($5/month): 7,000 wishlist additions/month, 7 languages, all Free features, 12–24 hour support.
• Premium ($12/month): Unlimited wishlist additions, 20 languages, unlimited stats, top-priority support.

This pricing is predictable, low-cost, and aligned to usage — a strong value proposition for small-to-midsize stores trying to minimize recurring costs.

Yellos pricing transparency

Yellos lists no pricing tiers publicly. When an app lacks transparent pricing in the Shopify listing, merchants face negotiation friction and the risk of unexpected bills. Some vendors hide pricing to force direct conversations, but that trade-off can be frustrating for teams that must compare tools quickly.

Value assessment:

• For stores that need a low-cost, clearly priced wishlist, SWishlist provides better value for money due to predictable tiers and a viable free plan.
• If Yellos’ feature set maps directly to a merchant’s high-margin, differentiation strategy (e.g., visual brand identity), the merchant must weigh the unknown cost against potential revenue lift — but only after confirming pricing.

Customer Support & Community Signal

SWishlist's public trust signal

SWishlist has 106 reviews and a 4.9 rating. That volume and high score indicate real merchants have used the app and found it valuable. Support SLAs are listed by plan, which sets expectations for response times.

Yellos' lack of social proof

Yellos shows 0 reviews and a 0 rating on the public listing. That does not mean the app is poor, but it means there’s no visible community signal to reduce adoption risk. Merchants should request references, trial the app, and verify support availability.

Risk management:

• A higher review count with a strong rating reduces uncertainty; in this comparison, SWishlist holds the advantage.

Use Cases and Merchant Recommendations

Best fit for SWishlist: Simple Wishlist

• Small-to-medium stores that need a reliable, low-cost wishlist.
• Merchants who value clear pricing and straightforward onboarding.
• Stores focused on functionality over decorative animations.
• International stores that want predictable language tiering and an upgrade path.

Why choose SWishlist:

• Predictable costs, public reviews, and built-in analytics make SWishlist a low-risk choice that covers the most common wishlist use-cases.

Best fit for Yellos Wishlist

• Stores that place heavy emphasis on brand visuals, micro-interactions, and social sharing aesthetics.
• Merchants who want multiple wishlists per customer and expect shoppers to use lists for events or gifting.
• Teams with developers available to validate animation performance and social sharing rendering.

Why choose Yellos (with caveats):

• If the design differentiation from animated icons and multiple lists is a core revenue lever, Yellos could add conversion lifts — but only after verification during trial because of missing public pricing and reviews.

When neither single-purpose wishlist app is enough

• Stores looking to drive repeat purchases, improve retention, and measure long-term LTV need more than a wishlist widget. Loyalty programs, referrals, and review collection are complementary retention levers that often work best when integrated rather than stitched together across multiple apps.

This is the place where merchants should pause and ask whether adding one more point app is the best use of their team’s time.

Integrations Checklist for Wishlist Tools

Merchants evaluating wishlist apps should request confirmation of the following integration capabilities before installing:

• Webhooks or API access for wishlist creation/deletion events.
• Native integrations or easy triggers for email providers (Klaviyo, Omnisend) so wishlist signals can be incorporated into lifecycle flows.
• Social preview compatibility (Open Graph / Twitter Cards) for shared wishlist links.
• Data export capabilities for offline analysis or BI tools.
• Theme compatibility checks for Shopify themes and page builders (PageFly, GemPages, LayoutHub).

SWishlist confirms API access; Yellos requires confirmation from the vendor.

Risk, Compliance, and Performance Considerations

• Privacy and data handling: Confirm how wishlist data is stored and whether it is treated as PII. Verify GDPR compliance and data deletion procedures for customer requests.
• Page performance: Animated widgets can add render cost. Merchants should test Lighthouse scores after installation.
• Vendor stability: Look for public reviews and response history. SWishlist’s review count signals reliability. Yellos should be evaluated in a staging environment before production.

The Alternative: Solving App Fatigue with an All-in-One Platform

The number of specialized apps available for Shopify is both a blessing and a headache. Multiple single-purpose apps create "app fatigue": redundant billing lines, overlapping scripts that slow storefronts, fragmented customer data, and increased maintenance overhead. Repeatedly installing single-purpose tools for loyalty, wishlists, referrals, and reviews can create more work than they solve.

An alternative approach is to consolidate retention features into a unified suite. Growave’s value proposition — "More Growth, Less Stack" — is built around that idea: combine loyalty, wishlist, referrals, and reviews in one integrated platform to reduce complexity and drive measurable lifetime value improvements.

Key benefits of using an integrated retention suite:

• Unified customer profiles where wishlist signals feed loyalty or referral triggers.
• Reduced theme conflicts and fewer third-party scripts, improving page performance.
• Consolidated analytics and reporting across retention channels.
• Simplified support and fewer billing relationships.

Merchants can evaluate the trade-offs by testing how wishlist events can unlock rewards or trigger review requests. For example, a shopper who adds items to a wishlist but does not purchase could be targeted through a loyalty-driven email flow, or a wishlist conversion could trigger a VIP tier evaluation.

Explore how a unified approach can help consolidate retention features and reduce the number of apps a store relies on: consolidate retention features.

How Growave maps to wishlist needs and beyond

Growave is not just a wishlist plugin; it combines multiple retention tools into a single platform:

• Loyalty & rewards: Merchants can create point systems, custom reward actions, and VIP tiers that increase repeat purchase rates. See how merchants build loyalty and rewards that drive repeat purchases.
• Reviews and UGC: Automated review collection and display helps social proof and conversion. Merchants can collect and showcase authentic reviews.
• Wishlist: Native wishlist functionality ties directly to loyalty and referral logic so wishlist actions become actionable signals rather than siloed events.
• Referrals and VIP tiers: Referral programs and tiered incentives increase customer advocacy and lifetime value.

Using an integrated suite means a wishlist event can automatically be used to grant points, progress VIP tiers, or trigger a targeted review request without setting up custom API flows.

Practical examples of integrated behavior (no fictional characters)

• A customer adds a curated set of premium items to a wishlist; the system can automatically invite them into a targeted loyalty campaign offering a small reward for their first purchase of wishlist items.
• Customers who convert wishlist items receive a follow-up automated review request tied to the same loyalty account, increasing the chance of collecting star ratings and photos.
• Referral invites can be populated directly from wishlist shares, converting social interest into referral traffic and measurable conversion.

To see how an integrated retention suite affects store performance and to discuss specific needs, merchants can book a personalized demo.

Integrations and enterprise readiness

Growave supports a broad integration surface — checkout extensions, Shopify POS, PageFly, Klaviyo, Omnisend, Recharge, and more — making it suitable for merchants ready to scale. For Shopify Plus brands that require enterprise-level features, Growave offers Plus-specific capabilities and support for headless implementations. Learn about solutions for high-growth Plus brands.

Growave’s pricing tiers are designed to scale with order volume and feature needs, and consolidating tools into a single platform can reduce the total cost of ownership over time compared with paying for multiple specialist apps. Merchants can compare plans and trial options to evaluate value: consolidate retention features.

Data-driven outcomes and customer stories

One of the practical benefits of a consolidated platform is that it combines signals across channels for better reporting — loyalty metrics, wishlist conversions, referral performance, and review-driven conversion rate improvements live in a common analytics view. To see real brand outcomes and inspiration for program design, review customer stories from brands scaling retention.

Merchants that migrate from single-purpose apps to an integrated retention platform often report simpler maintenance, fewer script conflicts, and faster experimentation cycles because loyalty, wishlist, and reviews are managed under one roof.

Additional resources and support

• For teams evaluating advanced features and custom implementations, scheduling a walkthrough clarifies how wishlist behavior integrates into loyalty and referral logic. To arrange a session, merchants can book a personalized demo.
• For merchants comparing costs at a glance or preparing a migration plan, see Growave’s plan breakdown and free trial option: consolidate retention features.

Growave is also listed in the Shopify App Store if merchants prefer to install and trial through the marketplace: check Growave’s Shopify app listing.

Migration and Coexistence Strategies

Switching to a new wishlist or retention platform requires planning to preserve historical data, avoid duplicate scripts, and maintain SEO and social link continuity. A practical migration checklist:

• Export existing wishlist data (if available) and user identifiers.
• Audit installed scripts and remove duplicates to avoid performance regression.
• Validate open graph tags for existing share links so previously shared wishlists still render correctly.
• Communicate with customers about new features (e.g., loyalty points for wishlist actions) to drive engagement with the new platform.
• Use staging environments to test theme compatibility before deploying to production.

If a merchant wants to experiment, it is possible to run a new wishlist in parallel (behind feature flags) to A/B test UX differences and conversion impact, but this increases complexity and should be time-limited.

Practical Decision Checklist

Before choosing SWishlist or Yellos, merchants should ask themselves:

• Is predictable pricing more important than advanced visual customization?
• Does the store need multiple wishlists per customer?
• Are integrations with email and loyalty systems required immediately?
• Is multi-language support required, and is the number of storefront languages known?
• How important is public review data for reducing vendor risk?

Answers to these questions typically point merchants toward either a focused, low-cost solution (SWishlist) or a more design-oriented vendor (Yellos) — or toward an integrated platform if retention beyond wishlists is a priority.

Conclusion

For merchants choosing between SWishlist: Simple Wishlist and Yellos Wishlist, the decision comes down to priorities and risk tolerance. SWishlist: Simple Wishlist is an excellent option for merchants who need a reliable, low-cost wishlist with transparent usage tiers, language scalability, and a proven review history (106 reviews, 4.9 rating). Yellos Wishlist offers richer visual customization and multiple-wishlist capabilities that can benefit brand-forward stores, but the absence of public reviews and pricing increases adoption risk and requires careful trial validation.

For teams focused on long-term retention, reducing tool sprawl, and turning wishlist interactions into repeat purchases, an integrated retention platform is often the better investment. Growave’s philosophy, "More Growth, Less Stack," combines wishlist functionality with loyalty, referral, and review tools so wishlist signals become actionable triggers across marketing and customer programs. Compare plans and start a free trial to evaluate whether consolidating tools reduces maintenance and increases lifetime value: consolidate retention features.

Start a 14-day free trial to see how a unified retention stack accelerates growth.

FAQ

What are the primary functional differences between SWishlist and Yellos?

• SWishlist focuses on core wishlist features with transparent pricing tiers and analytics on higher plans. Yellos emphasizes customization, animations, and multiple wishlists per user. SWishlist offers a clearer risk profile thanks to reviews and published pricing; Yellos requires direct vendor verification for pricing and reliability.

How important is public review count when choosing an app?

• Public reviews provide social proof, signal vendor reliability, and offer real-world reports of issues and benefits. SWishlist’s 106 reviews and 4.9 rating reduce uncertainty. Yellos’ lack of reviews means merchants should trial the app and verify support responsiveness before rollout.

Can wishlist behavior be used to power loyalty or referral programs?

• Yes. Wishlist events are intent signals and can be used to trigger personalized campaigns, reward actions, or referral incentives. Integrated platforms make this easier by connecting wishlist data directly to loyalty and referrals, eliminating the need for custom API work.

How does an all-in-one platform compare to specialized apps for wishlist functionality?

• An all-in-one platform trades specialized micro-features for unified data and lower maintenance overhead. If wishlists are one of several retention levers (loyalty, referrals, reviews), a consolidated platform can turn wishlist actions into measurable retention outcomes without stitching multiple apps together. For merchants prioritizing holistic retention metrics and fewer scripts, an integrated suite is often better value for money.