SWishlist: Simple Wishlist vs. Yellos Wishlist: An In-Depth Comparison

Introduction

Choosing the right wishlist app can feel like a small decision with big consequences. Many merchants add a wishlist to improve engagement, reduce cart abandonment, or gather signals for merchandising — but the specific app chosen affects support, localization, customization, and long-term growth strategy.

Short answer: SWishlist: Simple Wishlist is an excellent pick for merchants who want a lightweight, reliable wishlist with clear pricing tiers and strong social proof; Yellos Wishlist focuses on flexible display options and multi-language support but currently lacks visible reviews or published pricing that make value assessment difficult. For merchants looking to move beyond single-purpose tools and consolidate retention features, a unified platform like Growave often offers better value for money and reduces tool sprawl.

This article provides a detailed, feature-by-feature comparison of SWishlist: Simple Wishlist and Yellos Wishlist to help merchants decide which app fits their store today — and when it might make sense to consider an integrated alternative.

SWishlist: Simple Wishlist vs. Yellos Wishlist: At a Glance

Feature Comparison: What Each App Actually Does

Core Wishlist Functionality

SWishlist: Simple Wishlist

SWishlist emphasizes straightforward wishlist creation and management for customers. The primary actions are:

• Add or remove favorites from product pages.
• Share wishlist items with friends via share links.
• Storefront localization and theme matching.
• Analytics available on higher tiers (Unlimited access to statistics on Premium).

This is a classic, no-friction implementation: add-to-wishlist buttons, persist data across sessions (via accounts or cookies depending on implementation), and sharing.

Strengths in core functionality:

• Predictable behavior across themes (Free plan includes setup for up to two themes).
• Simple share flows that help drive referrals and gift purchases.
• Tiers that scale wishlist actions per month to match store traffic.

Limitations to note:

• Focused strictly on wishlist features rather than tying wishlist actions to loyalty, referral, or reviews workflows.
• Advanced merchant automation (e.g., automated emails based on wishlist activity) depends on API integrations rather than built-in flows.

Yellos Wishlist

Yellos positions itself on customization and presentation. Key features called out include:

• Creating and managing multiple wishlists per customer.
• Color, icon and animation customizations to match store themes.
• Shareable wishlist via social networks.
• Built-in multi-language support for several major languages.

Strengths in core functionality:

• Visual customization for brands that want wishlists to match a specific look and feel.
• Multiple wishlist support, which helps customers organize items (e.g., "Birthday", "Home", "For Later").

Limitations to note:

• The app listing does not publish review counts, ratings, or pricing on the same visible footing, which makes assessing reliability and value harder.
• No public “Works With” or integrations listing on the app entry, making downstream automation potentially more difficult to evaluate.

Advanced Capabilities and Analytics

SWishlist: Simple Wishlist

The Premium plan advertises “unlimited access to all statistics,” which suggests an analytics dashboard for listing popular wishlisted items and customer wishlist behavior. That is a practical add-on for merchandising and email targeting.

Practical outcomes:

• Merchants can prioritize inventory or run targeted promotions based on wishlist frequency.
• The different plan caps (300 / 7,000 / unlimited wishlist additions) help control costs and ensure analytics remain meaningful for the merchant’s scale.

Potential gaps:

• The public feature set doesn’t mention deep integrations with email or CRM platforms; analytics may export via API only, which requires developer resources to operationalize.

Yellos Wishlist

Yellos focuses more on front-end behavior and UX features than on analytics. The app description emphasizes the ability to create multiple lists and to share them. There is no public mention of built-in analytical dashboards or exportable stats.

Practical outcomes:

• Better shopper experience where visual brand alignment and multiple wishlists matter.
• Merchants needing operational analytics to drive campaigns may need to rely on manual exports or custom development.

Customization, Themes, and Multilingual Support

SWishlist: Simple Wishlist

Customization highlights:

• Theme setup included on Free plan (up to 2 themes) and higher plan support for more languages and advanced customization.
• Language availability scales by plan: 2 languages on Free, 7 on Basic, 20 on Premium.

This tiered language strategy is useful for stores expanding internationally: test the wishlist feature in one locale, then enable more as the market expands.

Yellos Wishlist

Customization highlights:

• Front-end customization options for color, icon, and animations.
• Multi-language support listed for Arabic, Chinese, English, Hindi, Indonesian, and Spanish.

This makes Yellos attractive where visual design and localized UI are priorities. However, lack of public information on how translations are managed (manual vs. auto, which back-end keys are exposed) could require further investigation.

Sharing, Social, and Virality

Both apps offer sharing functionality, but their focus differs:

• SWishlist emphasizes shareability and a simple share flow that can lead to referral purchases.
• Yellos highlights social sharing across popular networks plus UI animations to encourage interaction.

For merchants seeking viral gift-list behavior (holiday, wedding registries, wish lists for gifting), the social-sharing mechanics and ease of sharing are decisive. Yellos’ multiple-list support can be an advantage for shoppers organizing specific gift categories, while SWishlist’s stability and analytics may better support follow-up marketing to shared lists.

Pricing and Value: Costs, Caps, and Support

Pricing is a top decision factor. Clear pricing, predictable caps, and reasonable support SLAs reduce friction for teams evaluating tools.

SWishlist: Simple Wishlist Pricing

SWishlist lists three clear tiers:

• Free
  • 300 wishlist additions per month
  • 2 languages on the storefront
  • Free setup for up to 2 themes per store
  • Support within 24–48 hours
• Basic — $5/month
  • 7,000 wishlist additions per month
  • 7 languages on the storefront
  • All features in Free plan
  • Support within 12–24 hours
• Premium — $12/month
  • Unlimited wishlist additions
  • 20 languages on the storefront
  • Unlimited access to statistics
  • Top-priority, fastest support

How to evaluate value:

• Small stores with light traffic can use the Free tier to test demand without cost.
• Growing stores get significant headroom for $5/month; even the Premium $12/mo is positioned as a low-cost, high-value upgrade if international support and analytics are necessary.
• Predictable caps mean merchants can forecast costs according to wishlist activity rather than orders.

Yellos Wishlist Pricing

Yellos does not publish pricing or plan details in the provided data. The app listing describes features but omits pricing tiers. This creates friction:

• Merchants must request pricing or install the app to reveal cost information.
• Lack of visible plans and caps makes it harder to compare value against known-price alternatives.
• For budget-conscious merchants or teams that prefer transparent costing during evaluation, the absence of public pricing is a practical downside.

Support and SLAs

SWishlist publishes support expectations by tier, which is a tangible sign of maturity in support operations. Faster response times on paid tiers are common and helpful for merchants during launch windows or seasonal spikes.

Yellos does not list support response times or contact expectations on the listing information provided. That increases risk where quick resolution matters (theme conflicts, migrations, or seasonal campaigns).

Value-for-Money Assessment

• SWishlist offers clear, low-cost tiers with predictable caps and support. For many small and mid-size merchants, it will be perceived as better value for money because the outcome (working wishlist, analytics at Premium) is clear for little monthly spend.
• Yellos may still offer excellent value, particularly where visual customization and multiple wishlists drive conversion, but the merchant needs more information from the developer to assess total cost of ownership and support quality.

Integrations and Technical Considerations

Integration capabilities determine how easily wishlist signals become usable in marketing automation, personalization, and retention programs.

SWishlist: Simple Wishlist

• Works With: API (publicly specified)
• Implication: Having API access indicates possibility for:
  • Exporting wishlist events into email systems or CDPs.
  • Building custom automations (e.g., abandoned wishlist emails, push to Klaviyo or other ESPs).
  • Syncing wishlist data with order flows or inventory systems.

Merchants with developer resources gain flexibility to connect wishlist behavior with loyalty workflows, targeted promotions, or merchandising dashboards.

Yellos Wishlist

• Works With: Not specified
• Implication:
  • Unknown integration surface increases uncertainty for teams that depend on established flows (email, CRM, analytics).
  • If integrations exist but aren’t published, merchants must probe the developer to confirm compatibility.
  • Yellos may be a lighter-weight front-end focused tool; merchant-side development might be required to capture wishlist events centrally.

Integration Recommendations

For merchants that need wishlist data to feed email campaigns, automated ads, or loyalty programs, SWishlist’s API mention is a meaningful advantage. Without clear integrations, Yellos requires additional discovery and possibly custom development.

User Support, Documentation, and Trust Signals

Trust signals such as review counts, ratings, and public documentation reduce perceived risk.

SWishlist: Simple Wishlist

• Reviews: 106
• Rating: 4.9

This level of social proof indicates a mature app with a track record and satisfied customers. The explicit support SLA info across plans is another positive trust signal. Public reviews also allow merchants to read real-world feedback about edge cases (theme conflicts, speed, and support experience).

Yellos Wishlist

• Reviews: 0
• Rating: 0

Absence of reviews may indicate a new app, limited adoption, or an app listing that hasn’t encouraged public feedback. For merchants who base decisions on evidence and community feedback, the lack of ratings is a red flag and warrants careful vetting: request references, trial the app during non-critical periods, and ask pointed questions about support and integrations.

Implementation & Setup: How Much Work Is Required?

SWishlist: Simple Wishlist

Implementation friction is reduced via free setup included on the Free plan (up to two themes). This suggests:

• Quick theme integration by the developer or via guided setup.
• Lower initial developer time for stores that use standard themes.
• Premium plans include priority support for faster conflict resolution.

For merchants with limited developer resources, this streamlined onboarding is attractive.

Yellos Wishlist

Setup details are not explicit on the provided listing. While visual customization options hint at a front-end widget that may be easy to configure, merchants should confirm:

• Whether theme edits are needed or if the app can inject features without manual liquid changes.
• Who handles setup for non-standard or heavily customized themes.
• How much manual configuration is needed for multi-language presentations.

Performance, Scalability, and Data Ownership

Wishlist apps must remain performant as stores scale; slow widgets or heavy scripts can harm conversion.

SWishlist: Simple Wishlist

• Pricing tiers include specific caps on monthly wishlist additions, culminating in unlimited additions on Premium, suggesting planning for scale.
• API availability implies control over data flow and potential to offload large datasets to merchant-owned systems for archival or analysis.

Yellos Wishlist

• No published caps or infrastructure notes, which makes it difficult to assess scalability.
• Merchants with rapidly growing catalogs or high wishlist activity should validate performance under load before committing for peak seasons.

Use Cases: Which Merchants Should Consider Each App?

Provide practical guidance on which merchants are likely to gain the most from each app.

SWishlist: Simple Wishlist — Best For

• Small to mid-size merchants who want a reliable wishlist at low cost.
• Teams that value visible social proof (4.9 rating, 106 reviews) and predictable support.
• Stores that plan to operationalize wishlist data through API integrations or need analytics to support merchandising decisions.
• Stores that prefer transparent pricing and caps to control costs.

Why this is a fit:

• Clear plans and SLAs reduce rollout risk.
• Premium analytics and language support scale with the store.

Yellos Wishlist — Best For

• Merchants prioritizing front-end look and feel, including animations and icon customization.
• Stores that want shoppers to create multiple wishlists for better organization.
• Brands seeking multi-language UI support out of the box and wanting a highly visual wishlist experience.

Caveats:

• Merchants should verify pricing, support, and integration capabilities before committing.
• Stores that require analytics or integration into retention stacks should confirm technical details.

Pros and Cons Summary

SWishlist: Simple Wishlist

Pros:

• Clear pricing and plan caps (Free / $5 / $12).
• Strong social proof: 106 reviews, 4.9 rating.
• API access for integrations.
• Tiered language support and free theme setup.
• Support SLAs stated by plan.

Cons:

• Focused on wishlist only — no built-in loyalty or review features.
• Merchant automation requires using API integrations or adding separate apps.

Yellos Wishlist

Pros:

• Visual customization (color, icon, animations).
• Multiple wishlist creation per customer.
• Social sharing and multi-language support for several major languages.

Cons:

• No public reviews or rating to validate reliability.
• Pricing and support SLAs not publicly listed.
• No visible integration/works-with details.

Migration, Exit Strategy, and Data Portability

Always plan for exit scenarios and data portability when installing niche apps.

• SWishlist: API access likely allows exporting wishlist data for migration to another tool or to centralized systems. The Premium tier’s unlimited statistics suggests merchants can retrieve their dataset reliably.
• Yellos Wishlist: Lack of published integration details requires merchants to confirm how to export wishlist items and associated customer IDs. Before full deployment, request documentation on export formats and retention policies.

Security and Privacy Considerations

Both apps must comply with Shopify’s platform rules, but merchants should verify:

• Data storage locations and retention policies.
• Ability to purge or export user data upon account deletion.
• How shared wishlist links handle privacy (e.g., are shared links public or tokenized?).
• API authentication methods and rate limits (for SWishlist’s API).

Proactively requesting the developer’s privacy and security documentation is recommended for both apps prior to handling customer data at scale.

The Alternative: Solving App Fatigue with an All-in-One Platform

App fatigue is real. As stores scale, adding one narrowly focused app after another creates integration overhead, higher subscription spend, and growing technical debt. Wishlist functionality is often one piece of a broader retention playbook that includes loyalty incentives, referrals, reviews, and VIP segmentation. Managing those tools separately increases the chance of data fragmentation and inconsistent customer experiences.

Growave’s philosophy — “More Growth, Less Stack” — addresses app fatigue by combining wishlist with broader retention features in one platform. Instead of stitching together multiple single-purpose tools, merchants can consolidate workflows and reduce long-term costs and development overhead.

Why consolidation matters

• Operational simplicity: One dashboard for loyalty, reviews, referrals, and wishlist reduces time spent switching contexts and debugging integration points.
• Consistent customer experience: When wishlist behavior, rewards, and referral incentives are natively connected, the customer sees coherent messaging and timely incentives.
• Data centralization: Consolidated user data allows more meaningful segmentation, like rewarding customers who frequently add items to wishlists or sending review requests targeted by wishlist activity.

Merchants can compare plans and expected costs as they think about replacing a stack of single-use apps to consolidate retention features.

Growave capabilities that reduce tool sprawl

Growave bundles several retention tools that are commonly added as separate apps:

• Loyalty and rewards programs. Merchants can build flexible loyalty systems to reward wishlist actions, purchases, or referrals. For practical examples, see how merchants use loyalty and rewards that drive repeat purchases.
• Reviews and UGC collection. Growave helps merchants collect and showcase authentic reviews, turning user-generated content into conversion drivers.
• Wishlist functionality. Wishlist behavior is tracked alongside loyalty and referrals, enabling reward triggers when customers act on their wishlists.
• Referrals and VIP tiers. Referral flows and VIP segmentation can be combined with wishlist activity to create targeted campaigns for high-potential customers.

Growave supports enterprise-ready use cases and integrations, including support for headless implementations and advanced checkout behavior, which are particularly relevant for larger merchants exploring platform-level consolidation. For merchants running complex operations, solutions for high-growth Plus brands are available.

Practical examples of consolidation benefits

• Rewarding wishlist additions with points: Instead of running separate loyalty and wishlist apps, merchants can configure points for wishlist actions natively in the platform.
• Turning wishlists into conversion campaigns: Wishlist signals can trigger personalized emails or review requests without exporting data to a separate ESP or integration.
• Unified reporting: Insights across loyalty, wishlist, referrals, and reviews are available in a single reporting layer, reducing time to decide which product to promote or discount.

For stores exploring consolidation, it’s useful to compare Growave plans and see which tier maps to current orders and feature needs.

Integration and platform ecosystem

Growave integrates with many common e-commerce tools and channels, which helps merchants avoid rebuilding the same connections across multiple apps. Common integrations include email and automation platforms, support tools, and checkout or subscription systems. For stores evaluating integration depth, it is possible to install Growave via the Shopify marketplace; merchants can find and install the app directly from the Shopify App Store.

Evidence and customer outcomes

Growave has built a portfolio of customers that document conversion and retention gains from using multiple features in a single platform. Merchants can explore customer stories from brands scaling retention to learn how consolidated growth stacks reduce administrative overhead and improve LTV.

Pricing and trial options

Growave offers a free plan and tiered pricing that aligns with store scale. Merchants can review plan details and the value each tier delivers to estimate ROI and compare to the aggregated cost of multiple single-purpose apps. See details to compare Growave plans and determine which tier matches a store’s order volume and feature needs.

If a merchant prefers to evaluate via the Shopify listings, Growave is available to install through the Shopify App Store.

When a Single-Purpose App Still Makes Sense

Consolidation is not always the right move immediately. There are scenarios where a focused wishlist app is the correct choice:

• Launch phase: A merchant testing product-market fit may want a minimal-cost wishlist (e.g., SWishlist Free tier) without committing to broader systems.
• Specific UX requirements: If a brand needs very particular animations or UI patterns that only a given wishlist app provides, a focused tool may be justified.
• Team capacity: Small teams may lack the bandwidth to configure an all-in-one platform and may prefer a plug-and-play widget.

However, evaluate the cost and operational implications of adding an app today versus consolidating later. Migrating many point solutions later can be more costly than starting with an integrated approach.

Decision Checklist: Questions Merchants Should Ask Before Installing

To cut through marketing language, merchants should ask these practical questions before committing to either app:

• What is the monthly cost and what are the usage caps?
• How are wishlist events captured and can they be exported or accessed via API?
• What are the support response times and how is setup handled for custom themes?
• Can wishlist actions trigger automated marketing or loyalty rules?
• How are shared wishlists handled from a privacy perspective?
• What is the backup and export process for wishlist data if the app is removed?

SWishlist answers many of these in its public listing (pricing tiers, support SLAs, API), while Yellos requires more direct conversation with the developer to fill in the blanks.

Conclusion

For merchants choosing between SWishlist: Simple Wishlist and Yellos Wishlist, the decision comes down to priorities:

• Choose SWishlist: Simple Wishlist if the priority is a proven, low-cost wishlist with public social proof (106 reviews, 4.9 rating), predictable support windows, API access, and tiered internationalization. It’s a practical, budget-friendly choice for stores that want a reliable wishlist and a clear path to analytics.
• Choose Yellos Wishlist if the priority is front-end customization, multiple wishlist organization, and visual polish — but only after confirming pricing, support, and integration details, since those details are not publicly documented in the listing.

For merchants who want to avoid adding more single-purpose apps and prefer an integrated retention strategy that combines wishlist behavior with loyalty, referrals, reviews, and VIP tiers, consolidation is worth strong consideration. Growave’s “More Growth, Less Stack” approach helps stores centralize these capabilities and reduce the long-term costs and friction of managing multiple apps. Review and compare plan details to consolidate retention features or install through the Shopify App Store to see whether the integrated approach fits the current roadmap.

Start a 14-day free trial to see how a unified retention stack accelerates growth: Start a 14-day free trial.

FAQ

How do SWishlist and Yellos differ in reliability and social proof?

SWishlist has visible social proof — 106 reviews with a 4.9 rating — which suggests a stable user base and tested reliability. Yellos currently shows zero reviews and a zero rating on the public listing, which requires merchants to request references or trial the app to validate reliability and support responsiveness.

Which app is better for international or multi-language stores?

Both apps advertise multi-language support. SWishlist provides a tiered language strategy (2 languages on Free, 7 on Basic, 20 on Premium), which makes expansion predictable. Yellos lists several supported languages (Arabic, Chinese, English, Hindi, Indonesian, Spanish) and emphasizes multi-language support in its feature set, but merchants should confirm the depth of localization (e.g., translated admin UI vs. storefront labels) before selection.

Can wishlist activity be used to trigger marketing or loyalty actions?

SWishlist indicates API access, which enables integration with marketing platforms and custom loyalty triggers if the merchant has developer resources. Yellos does not publish integration details; merchants should ask whether wishlist events are exposed for webhooks or API access. For merchants seeking built-in integration between wishlist behavior and loyalty or referrals, an all-in-one platform like Growave natively ties these behaviors together, allowing merchants to reward wishlist activity in loyalty programs or use wishlist signals to request reviews.

How does an all-in-one platform compare to specialized apps?

An all-in-one platform centralizes wishlist, loyalty, referrals, and reviews into a single system, reducing the number of integrations to manage and ensuring consistent customer experiences. This reduces administrative overhead and data friction while enabling richer cross-feature automations (for example, awarding loyalty points for wishlist actions or triggering referrals based on saved items). For merchants evaluating whether to consolidate, it’s helpful to compare Growave plans and review case studies showing outcomes from unifying multiple retention features in one platform.