SWishlist: Simple Wishlist vs. Wizy Wishlist: An In-Depth Comparison

Introduction

Choosing the right app from thousands in the Shopify App Store is a common challenge for merchants focused on retention and conversion. Wishlist tools are small by function but can have outsized effects on engagement, cart recovery, and lifetime value — if chosen and implemented correctly.

Short answer: SWishlist: Simple Wishlist is a polished, highly rated wishlist app that fits stores seeking a lightweight, low-cost solution. Wizy Wishlist offers straightforward wishlist capabilities with tiered limits calibrated for stores that expect higher wishlist volume, but it lacks user feedback to validate reliability. For merchants who want to minimize app sprawl and get wishlist functionality alongside loyalty, reviews, referrals, and VIP tiers, an integrated platform can deliver better value and faster growth than single-purpose plugins.

This post provides a feature-by-feature comparison of SWishlist: Simple Wishlist and Wizy Wishlist, measuring their capabilities, pricing value, integrations, and support. After an objective comparison, this analysis explains how an all-in-one retention platform addresses common limitations of single-purpose apps and shows where a consolidated approach can be a smarter long-term investment.

SWishlist: Simple Wishlist vs. Wizy Wishlist: At a Glance

Deep Dive Comparison

Product Positioning and Market Fit

SWishlist: Simple Wishlist (SoluCommerce)

SWishlist positions itself as a focused wishlist tool that improves discoverability and reduces friction for shoppers who want to save items. The app emphasizes language support, seamless adding of favorites, sharing features, and customization to match store themes. Its public rating (4.9 from 106 reviews) signals strong merchant satisfaction and reliability for stores that want a single-purpose wishlist without extra complexity.

Wizy Wishlist (PATH)

Wizy Wishlist markets itself as a simple-to-deploy wishlist solution that works for logged-in and guest shoppers, offering pop-up or page formats. The app highlights ease of customization, statistics for demand tracking, and tiered plans for different wishlist volumes. The lack of public reviews (0 reviews and 0 rating) creates uncertainty about real-world reliability, support responsiveness, and merchant sentiment.

Core Features

Compare the features on the surface, then examine practical implications for merchants.

Wishlist Creation & Management

• SWishlist: Provides a persistent wishlist where shoppers can save items and share lists. It emphasizes theme-level customization so the wishlist feels native to the storefront.
• Wizy Wishlist: Offers both pop-up and dedicated page formats, allowing the store to choose where wishlist actions happen. Also supports guest and member flows.

Practical point: Persistent wishlist pages are better for SEO and browsing continuity, while pop-ups are useful for quick saves. Merchants that need both options should verify whether SWishlist supports pop-ups or whether Wizy’s pop-up mode is adequate for the desired UX.

Sharing and Social Actions

• SWishlist: Explicitly mentions sharing wishlists with friends — a feature that can pull social referrals and generate gift-driven traffic.
• Wizy Wishlist: Customizable buttons and sharing are implied but not as prominently described.

Practical point: If gifting and social sharing are core revenue drivers (seasonal gifting, bridal registries, wishlists for kids), SWishlist’s explicit sharing emphasis is valuable.

Customization & Theming

• SWishlist: Promotes full customization to match store design, with free setup up to two themes on the Free plan, and more advanced language and theming on paid tiers.
• Wizy Wishlist: Allows customizing the wishlist page and button; the UI options appear straightforward across plans.

Practical point: Merchants with heavily branded storefronts or custom themes will appreciate a wishlist that can be tailored to match visual identity. Confirm any limitations around CSS/JS injection or theme compatibility before choosing.

Internationalization & Languages

• SWishlist: Supports multi-language storefronts with tiers: Free supports 2 languages, Basic 7, Premium 20.
• Wizy Wishlist: No explicit multi-language counts provided.

Practical point: Stores that sell internationally require multi-language support. SWishlist’s explicit language tiers give a transparent path for global stores.

Limits & Scaling

• SWishlist: Free plan allows 300 additions/month; Basic increases to 7,000; Premium removes limits.
• Wizy Wishlist: Standard offers 500 wishlists; Pro 1,000; Advanced 5,000; Enterprise 10,000.

Practical point: Wizy’s tiered caps are quantitative and predictable, which helps stores forecast costs as wishlist activity grows. SWishlist’s Premium is attractive because it lifts limits for a small monthly fee ($12), which can be better value if wishlist usage will scale beyond thousands per month.

Analytics & Demand Tracking

• SWishlist: Mentions access to statistics with Premium offering “unlimited access to all statistics.”
• Wizy Wishlist: Advertises a control panel with powerful statistics and demand tracking.

Practical point: Both offer analytics, but the depth and exportability of that data matters. Merchants should confirm whether analytics include product-level wishlist counts, email capture tied to wishlists, integration with analytics platforms, or exportable CSVs.

Implementation, UX, and Technical Considerations

Ease of Installation

• SWishlist: Free setup up to 2 themes suggests that installation and theme integration are handled or assisted, lowering technical overhead.
• Wizy Wishlist: Does not claim free setup, but its simple feature set suggests minimal installation complexity.

Practical point: Stores without development resources benefit from an app that offers theme setup or clear onboarding. If custom checkout or headless setups exist, verify API support.

Works With / Integrations

• SWishlist: Works with API; specific third-party integrations are not enumerated in the listing details provided.
• Wizy Wishlist: Works With field is blank in the provided data, suggesting limited or no pre-built integrations.

Practical point: Many merchants use email platforms, remarketing tools, or subscription systems that should align with wishlist triggers. If a wishlist can feed wishlist events into marketing automation (e.g., abandoned wishlist emails), that increases its strategic value.

Performance & Page Speed

Both apps inject UI elements and scripts on the storefront. The exact performance impact depends on implementation quality.

Practical point: A small wishlist script can still affect core web vitals. Merchants should test staging installs for load time impact and monitor how the app loads (async vs. blocking) and whether images are lazy-loaded.

Pricing & Value

SWishlist Pricing Summary

• Free: 300 wishlist additions/month, 2 languages, free setup up to 2 themes, 24–48h support.
• Basic ($5/month): 7,000 additions/month, 7 languages, 12–24h support, includes Free features.
• Premium ($12/month): Unlimited additions, 20 languages, unlimited statistics access, priority support.

Value assessment: SWishlist’s pricing is very competitive. A $12/month cap-lift for unlimited adds and broader language support offers strong value for fast-growing stores. The high public rating suggests the low price doesn’t come at the expense of quality.

Wizy Wishlist Pricing Summary

• Standard ($4.99/month): Customizable, pop-up/page wishlist, 500 wishlist.
• Pro ($9.99/month): Same features, 1,000 wishlist.
• Advanced ($39.99/month): 5,000 wishlist.
• Enterprise ($79.99/month): 10,000 wishlist.

Value assessment: Wizy’s tiers are predictable, which helps budgeting for specific wishlist volumes, but costs scale steeply. For stores that cross the 1,000–5,000 range, fees increase quickly. Without reviews, it's harder to justify higher-priced tiers without testing.

Pricing Comparison: Value for Money

• Small stores or merchants testing the wishlist concept may prefer SWishlist’s Free or $5 Basic plan given the larger free allowance progression and apparent support SLA.
• Stores that require exact caps and prefer to pay only for a defined wishlist capacity may like Wizy’s tiering.
• At scale, SWishlist’s unlimited Premium for $12/month appears better value than Wizy’s $39.99+ tiers that still impose limits.

Integrations & Ecosystem Fit

Email & Marketing Automation

Neither app listing in the provided data shows deep native integrations. Wishlist functionality is most valuable when it surfaces for email retargeting (e.g., saved items reminders). Merchants should verify whether either app can:

• Trigger wishlist-related events into email platforms (e.g., Klaviyo, Omnisend).
• Sync wishlist ownership with customer profiles for segmentation.

Practical point: If native integrations are missing, merchants may need workarounds (webhooks, manual exports, or scripts), which increases maintenance cost.

Platform Compatibility

• SWishlist: Works with API. That implies potential for customized integrations if the store has developer resources.
• Wizy Wishlist: No explicit “Works With” data. Confirm compatibility with themes, headless storefronts, or headless checkout.

Third-party App Conflicts

Wishlist apps often interact with theme scripts, cart drawers, and other UI elements. Both vendors should be asked about known conflicts and whether they support major page builders.

Support, Documentation & Reputation

SWishlist

• Public metrics: 106 reviews with an average rating of 4.9 is a strong indicator of merchant satisfaction.
• Support SLA: Free plan 24–48 hours, Basic 12–24 hours, Premium top priority. Free setup included for two themes.
• Practical implication: The combination of public reviews, explicit support response times, and setup assistance reduces risk during installation and early usage.

Wizy Wishlist

• Public metrics: 0 reviews and 0 rating. No listed “Works With” items or SLA in the given data.
• Practical implication: Lack of reviews can be a red flag. Merchants should trial the app and test support responsiveness before committing to a paying tier.

Data, Analytics & Export

Both apps claim analytics, but clarity varies.

• SWishlist: Premium promises unlimited access to statistics; the paid tier suggests better analytics depth and easier access to data.
• Wizy Wishlist: Mentions a control panel with powerful statistics, though unclear what metrics are available and how actionable they are.

Merchants should confirm whether analytics include:

• Product-level wishlist counts
• User-level wishlist history
• Time-to-purchase after wishlist addition
• Exports for CRM or BI tools

Security, Privacy & Compliance

Any app that tracks customer behavior must be evaluated for data handling, retention policies, and compliance with laws like GDPR or CCPA.

• SWishlist and Wizy both need to be vetted for:
  • Where wishlist data is stored
  • Whether personal data is shared with third parties
  • Data export and deletion capabilities on request

Merchants should request security documentation or SOC statements if handling sensitive customer segments or operating in regulated jurisdictions.

Implementation & Ongoing Maintenance

Key considerations:

• How easy is it to remove or change the wishlist UI?
• Does the app leave behind code after uninstall?
• Are updates automatic or manual, and is there versioning?

SWishlist’s free setup suggests an implementation team, which reduces maintenance burden initially. Wizy’s lack of setup mention means merchants should be prepared for hands-on theme integration.

Ideal Merchant Profiles

SWishlist: Simple Wishlist is best for:

• Merchants who want a reliable, well-reviewed wishlist app with multi-language support.
• Stores with moderate to high wishlist usage that prefer predictable support SLAs.
• Brands that benefit from social sharing and gifting features.

Wizy Wishlist is best for:

• Merchants that need explicit wishlist caps at predictable price points.
• Stores that want a simple pop-up or page-based wishlist and expect wishlist volumes that match Wizy’s tiers.
• Teams that will trial the app and validate the experience before high-volume usage, given the lack of public reviews.

Pros & Cons — Quick Summary

SWishlist: Simple Wishlist

• Pros:
  • Strong public rating (4.9 from 106 reviews).
  • Generous language support and clear free/paid tier structure.
  • Free setup up to 2 themes reduces technical risk.
  • Competitive pricing, especially Premium for unlimited additions.
• Cons:
  • Focused on wishlist only — merchants need separate apps for loyalty, reviews, referrals.
  • Integration details for marketing automation not explicit in listing.

Wizy Wishlist

• Pros:
  • Clear, predictable tiered limits for wishlist capacity.
  • Offers pop-up or page options and customizable UI.
  • Low entry price point.
• Cons:
  • No public reviews; reliability and support quality are unvalidated.
  • Pricing scales steeply for higher-volume needs.
  • Integration and “Works With” details not provided.

The Alternative: Solving App Fatigue with an All-in-One Platform

Understanding App Fatigue

Many merchants experience app fatigue: the cumulative complexity, cost, and maintenance burden that comes from installing multiple single-purpose apps. App fatigue shows up as:

• Fragmented data across multiple platforms (wishlists in one app, reviews in another, loyalty in another).
• Increased monthly spend and overlapping feature costs.
• Integration overhead and potential for app conflicts affecting storefront performance.
• Slower ability to run coordinated campaigns that combine loyalty, referrals, wishlists, and reviews.

Reducing app fatigue means consolidating capabilities where possible so that ownership of customer retention and lifecycle data lives in one place.

Growave’s “More Growth, Less Stack” Value Proposition

Growave presents a different approach: combine wishlist functionality with loyalty programs, referrals, reviews & UGC, and VIP tiers into a single retention platform. This reduces app sprawl and enables cross-feature campaigns without brittle integrations.

• Consolidated retention features reduce total cost and simplify maintenance. Merchants can replace multiple single-purpose tools with a single vendor.
• A unified data model surfaces stronger segmentation opportunities (e.g., reward shoppers who add high-value products to wishlists).
• Native cross-feature automations make it easier to turn wishlist behavior into revenue (remind, incentivize, reward).

Explore how to consolidate retention features in one platform.

Growave Feature Highlights (How they address wishlist limits)

• Loyalty & Rewards: Built to encourage repeat purchases and increase LTV. A wishlist event can be tied to reward actions or custom point triggers to incentivize conversions from saved items. See how merchants build loyalty and rewards that drive repeat purchases.
• Reviews & UGC: Integrates product wishlists and review solicitations so UGC can feed social proof on items customers have saved. Merchants can collect and showcase authentic reviews alongside wishlist signals.
• Wishlist: Not a bolt-on — wishlist lives inside a broader retention ecosystem, allowing wishlist-to-reward automation and cross-feature campaigns.
• Referrals & VIP Tiers: Turn saved-item behaviors into referral campaigns and VIP perks without cobbling together separate apps.

Growave also offers resources and case studies that highlight customer outcomes — see customer stories from brands scaling retention.

Integrations and Shopify Plus Support

Growave supports enterprise flows and integrates with email and commerce tools commonly used by scaling stores. For merchants on Shopify Plus, Growave provides specific features and support paths tailored to high-growth needs; learn about solutions for high-growth Plus brands.

Native integrations reduce the need to stitch wishlist events into marketing platforms, which eliminates manual exports and brittle webhooks.

How an Integrated Stack Improves Outcomes

• Retention campaigns: When wishlist additions trigger loyalty points or a limited-time reward, conversion velocity improves because customers receive a direct incentive to purchase.
• Cross-functional analytics: Shared metrics across loyalty, referrals, and wishlist actions surface high-intent cohorts for marketing activation.
• Lower friction for operations: One admin UI, centralized billing, and consolidated support reduce operational overhead.

Merchants can see value quickly; for a detailed walkthrough, book a personalized demo. This demonstration helps assess how the integrated stack maps to existing marketing and retention workflows.

Pricing and Value Comparison: One Vendor vs. Many Apps

Compare the cumulative cost of multiple single-purpose apps to a consolidated platform. While single-purpose apps may appear cheaper individually, when a store needs wishlist plus loyalty plus reviews plus referrals, monthly expenses increase, integration complexity grows, and the merchant loses coordinated analytics.

Growave’s pricing reflects integrated value. For example, entry-level plans combine wishlist and basic loyalty/reviews functionality under one fee, simplifying budgeting and reducing per-feature marginal cost. For more details on plan options and to compare costs with app bundles, review ways to consolidate retention features.

Implementation & Support Advantages

• Single-point support reduces troubleshooting time when retention flows don’t behave as expected.
• Dedicated onboarding for higher tiers helps accelerate launch of loyalty and wishlist programs.
• For merchants considering test runs, Growave offers a free trial to validate the integrated approach before changing the tech stack.

Discover how teams accelerate launch and ROI with a consolidated retention platform and install Growave with one-click on Shopify.

Addressing Common Objections

• “I only need a wishlist.” Even if wishlist is the immediate priority, choosing a platform that can grow with the business prevents future migrations and data fragmentation. A consolidated platform means wishlist behavior can be monetized later through loyalty points or referral incentives without re-instrumentation.
• “Single apps are cheaper.” When tallying multiple apps (wishlist + reviews + loyalty + referrals + VIP), monthly spend can exceed the cost of an integrated plan. Re-run cost models to capture total ownership cost, not just app sticker price.
• “I have specialized needs.” High-growth or enterprise merchants can use advanced tiers that support custom reward actions, API access, and dedicated success managers.

If a walkthrough would help, book a personalized demo to see the unified workflow and how wishlist events feed loyalty and review automations.

How to Choose: Decision Checklist for Merchants

Use this checklist to decide between a focused wishlist tool or an integrated retention platform.

• Primary goal:
  • Immediate need: If the only goal is to add a basic wishlist with low cost and minimal setup, SWishlist is a sensible first step.
  • Long-term retention: If the goal is to increase LTV and run coordinated retention campaigns, an integrated solution reduces future friction.
• Volume & scale:
  • Low-volume wishlist testing: SWishlist Free or Wizy Standard are viable.
  • High-volume wishlist and multi-language storefronts: SWishlist Premium or Growave’s integrated wishlist (as part of a retention suite) are better choices.
• Integrations:
  • Need wishlist events in email/automation: Verify native integrations or choose a platform that includes marketing connectors.
• Support & reliability:
  • Want documented SLAs and positive merchant feedback: SWishlist’s public rating and explicit support times provide confidence.
  • Risk-tolerant merchants willing to beta test: Wizy may fit, but lack of reviews requires caution.
• Total cost of ownership:
  • Compare the total subscription cost for wishlist + reviews + loyalty + referrals vs. a single consolidated plan.

Implementation Roadmap (If Choosing a Wishlist App)

For merchants opting for SWishlist or Wizy, follow these actions to minimize risk and maximize impact:

• Stage deployment:
  • Install on a non-production theme or duplicate the live theme before enabling site-wide.
• Test page speed:
  • Use performance tools to verify the impact on core web vitals pre- and post-install.
• Map integrations:
  • Ask the vendor for available webhooks, APIs, and known app conflicts.
• QA flows:
  • Test guest and logged-in user flows, wishlist persistence across devices, and sharing links for correctness.
• Track outcomes:
  • Define KPIs (wishlist-to-purchase conversion, wishlist add rate, recovery rate after wishlisting).
• Plan post-launch actions:
  • Create email flows or reward campaigns that are triggered by wishlist events (even simple discount nudges can lift conversion).

Conclusion

For merchants choosing between SWishlist: Simple Wishlist and Wizy Wishlist, the decision comes down to priorities: SWishlist stands out for its proven merchant satisfaction (4.9 rating from 106 reviews), strong multi-language support, free setup assistance, and competitive pricing that includes an attractive unlimited additions option at $12/month. Wizy Wishlist offers clear, predictable capacity tiers for stores that prefer to control wishlist volume costs, but the lack of public reviews introduces uncertainty about support and long-term reliability.

Beyond choosing a single wishlist app, consider whether a single-purpose tool is the most efficient path to sustainable retention and higher LTV. A unified retention platform reduces app sprawl, centralizes customer data, and enables coordinated loyalty, referral, wishlist, and review campaigns. Merchants ready to overcome the limitations of multiple single-purpose apps can compare costs and capabilities, and start a 14-day free trial to see how combining wishlist with loyalty and reviews accelerates growth.

If a tailored walkthrough would speed evaluation, book a personalized demo.

FAQ

What are the main differences between SWishlist: Simple Wishlist and Wizy Wishlist?

• SWishlist is a highly rated, multi-language wishlist app with free setup and competitive pricing, including an unlimited additions Premium tier. Wizy provides clear, tiered wishlist capacities and both pop-up and page formats but has no public reviews available to validate long-term performance or support.

Which app offers better value for money?

• For merchants expecting scale, SWishlist’s Premium tier ($12/month) for unlimited additions typically offers better value than Wizy’s mid-to-high tiers that scale to $39.99 and $79.99. However, merchants who prefer strict caps with predictable pricing may find Wizy’s model easier to budget.

How should a merchant evaluate integrations and marketing automation?

• Verify whether wishlist events can feed directly into email and CRM platforms. If native integrations are missing, ask about webhooks, APIs, or CSV export options. For broader retention needs, an integrated platform can provide native connectors that simplify automation and analytics.

How does an all-in-one platform compare to specialized apps?

• An all-in-one platform consolidates wishlist, loyalty, reviews, referrals, and VIP tiers into one solution. That reduces monthly overhead, centralizes customer data for richer segmentation, and enables automated flows that turn wishlist behavior into revenue. Merchants can explore how to consolidate retention features and see examples of brands that scaled retention with integrated solutions on the customer inspiration page.