SWishlist: Simple Wishlist vs. Wishlist ‑ Wishify: An In-Depth Comparison

Introduction

Choosing the right wishlist app is a common challenge for Shopify merchants. Wishlists can boost engagement, reduce cart abandonment, and support gifting and social sharing — but not all wishlist apps are built the same. Merchants must balance feature depth, pricing, integrations, and the long-term cost of maintaining multiple single-purpose apps.

Short answer: SWishlist: Simple Wishlist is an excellent choice for merchants who need a focused, lightweight wishlist with straightforward pricing and strong multilingual support at low cost. Wishlist ‑ Wishify is better suited for brands that want richer sharing options, automated reminders, and a slightly broader set of wishlist features. For merchants looking to reduce tool sprawl and get wishlist functionality alongside loyalty, referrals, and review tools, an integrated platform like Growave can offer better value for money and simplify retention efforts.

This article provides an in-depth, feature-by-feature comparison of SWishlist: Simple Wishlist and Wishlist ‑ Wishify. The goal is to help merchants understand strengths, weaknesses, and ideal use cases for each app, and then present an alternative approach that consolidates wishlist capabilities with other retention tools.

SWishlist: Simple Wishlist vs. Wishlist ‑ Wishify: At a Glance

Deep Dive Comparison

This section evaluates the two apps across categories merchants care about: core features, setup and UX, customization, social and sharing, email and reminders, analytics, integrations, pricing and value, support, and scalability.

Features: What Each App Actually Does

Core wishlist capabilities

SWishlist focuses on the essential wishlist actions: allow customers to save favorite products and return later. It emphasizes simplicity and multilingual storefront behavior. The app is purpose-built to let shoppers create and manage wishlists, share them, and keep items across devices when the store supports it.

Wishlist ‑ Wishify covers the same basic ground and adds several convenience extras: guest wishlist support, add-to-cart from the wishlist page, and broader sharing channels. Wishify positions itself as a fuller wishlist tool that nudges shoppers back to purchase.

Key practical differences:

• SWishlist emphasizes language coverage and simple quotas for wishlist additions.
• Wishify emphasizes sharing, reminders, and conversion-focused features like add-to-cart.

Sharing, social, and referral readiness

SWishlist supports sharing wishlists with friends, which helps during holidays, events, and gifting. The sharing is useful for social-driven acquisition but typically requires the merchant to configure the sharing channels in templates or rely on built-in share options.

Wishlist ‑ Wishify explicitly markets broad sharing options (email, Facebook, WhatsApp, Twitter) and includes a heart icon and widget placements to surface wishlists. Wishify’s packaging is more polished for social sharing out of the box, making it easier to use wishlists as a social acquisition tool.

Cart recovery and add-to-cart

SWishlist provides basic add-to-cart from wishlist functionality depending on storefront setup and API options. However, the emphasis is on the wishlist UX more than conversion flows.

Wishlist ‑ Wishify provides clear add-to-cart from wishlist, which shortens the path from saved item to purchase. Wishify’s automated email reminders in higher plans are explicitly designed to recover lost sales from wishlist stashes.

Guest wishlist and cross-device persistence

SWishlist offers standard wishlist persistence, and its API support can enable more advanced behaviors, but out-of-the-box guest wishlist behavior is less emphasized in the product description.

Wishlist ‑ Wishify highlights a guest wishlist feature in paid plans, making it easier for stores to capture intent from non-account holders.

Multilingual and international support

SWishlist stands out for language support across its plans (Free has 2 languages; Premium up to 20 languages). Merchants operating in multiple markets will appreciate this capability for localized labeling and UX.

Wishify has customization for colors and text but does not advertise the same multilingual tiers in the provided plan summaries. For stores targeting multiple languages, SWishlist is the better fit by default.

Setup and Merchant Experience

Installation and initial setup

Both apps install via the Shopify App Store and guide merchants through theme integration. Experience varies by theme and customizations.

SWishlist’s onboarding emphasizes free setup for up to two themes on the Free plan, and faster setup response times in paid tiers. For merchants with simple themes, SWishlist’s onboarding is straightforward.

Wishlist ‑ Wishify provides a free setup option and widgets that are easily added to collections and product pages. The app’s focus on widgets and header heart icons speeds adoption for merchants who want visible wishlist affordances.

Time to value

SWishlist is built for quick time to value if the merchant needs a simple list feature with basic sharing and multilingual support. Wishify requires slightly more configuration to enable reminders and sharing widgets but returns clear conversion support once set up.

Customization and design control

SWishlist allows full customization to match the store’s look and feel. That is a plus for merchants who want the wishlist to blend into brand-specific templates.

Wishlist ‑ Wishify offers customization of the wishlist button, colors, and header icons. Both apps are reasonably flexible for merchants with standard themes.

Analytics, Reporting, and Data Export

Built-in analytics

SWishlist advertises unlimited access to statistics on its Premium plan, suggesting a basic analytics offering for tracking additions and saves. The Free and Basic plans have limitations on monthly additions that may affect data continuity.

Wishify provides data export and full reports on the Premium plan, enabling merchants to extract wishlist item lists and analyze shopper behavior.

Usefulness of data

Both apps produce data that is helpful for merchandising and marketing teams: popular saved items, conversion rates from wishlist to purchase, and social sharing metrics. Wishify’s add-on reporting features and export capability make it easier to blend wishlist metrics into external dashboards.

SWishlist’s Premium tier giving unlimited statistics is attractive to merchants who prefer to keep reporting within the app and have a high volume of saves.

Email Reminders and Recovery Mechanics

Automated emails

Wishlist ‑ Wishify’s Advanced plan includes automatic wishlist reminder emails — a direct recovery tool for returning customers to the store and converting saved items. This feature is explicitly designed to recover lost revenue.

SWishlist does not prominently list automated reminders in the provided plan breakdown. Merchants who need automated follow-up may need to integrate SWishlist data with external email tools or use the API to trigger reminders.

Integration with email platforms

Both apps can be connected to email platforms, but the depth differs. Wishify’s built-in reminders reduce reliance on third-party automation. SWishlist’s API orientation allows custom integrations, but that requires engineering or a middleware tool.

Integrations & Extensibility

Native integrations and platform compatibility

SWishlist lists API compatibility, which is helpful for merchants needing tailored setups, headless environments, or deep theme integration.

Wishlist ‑ Wishify specifies it works with Checkout, signaling a focus on cart and checkout-level functionality like add-to-cart and guest wishlist. That can be necessary for smooth cart interactions and guest flows.

Third-party app compatibility

Both wishlist apps are relatively single-purpose tools and do not bundle broader retention functions. Merchants relying on loyalty, referral, or review apps will likely pair either wishlist with other tools, increasing the monthly app count and the integration overhead.

Pricing & Value: Cost Against Function

Pricing often decides which app a merchant chooses, but value is a function of features delivered relative to price.

SWishlist: Pricing summary and value proposition

• Free plan: Free, includes up to 300 wishlist additions per month, 2 languages, free setup for up to 2 themes, support within 24–48 hours.
• Basic: $5/month, 7,000 additions/month, 7 languages, faster support.
• Premium: $12/month, unlimited additions, up to 20 languages, unlimited statistics, top priority support.

SWishlist is positioned around affordability and language support. For stores with high multilingual needs or unpredictable wishlist volumes, the Premium plan at $12/mo that removes quotas can be a clear value-for-money option. For very small stores, the Free plan can suffice.

Wishlist ‑ Wishify: Pricing summary and value proposition

• Free Plan: Free, up to 100 wishlist items/month, basic customization.
• Professional: $5.99/month, 1,000 items/month, share wishlist, guest wishlist, export data.
• Premium: $12.99/month, up to 3,000 items/month, full reports.
• Advanced: $29.99/month, up to 10,000 items/month, automatic reminder emails.

Wishify’s structure scales more granularly for mid-volume stores and adds conversion features (reminders) at higher price tiers. For merchants who prioritize automated recovery and social sharing without building custom automations, Wishify’s Advanced plan can be justified despite the higher price point compared to SWishlist.

Cost of ownership beyond monthly price

Both apps are single-purpose tools. Merchants who add loyalty, referral, or review features will layer on more apps and recurring fees. These hidden costs (integrations, time spent coordinating data flows, duplicated support interactions) can exceed the price of a slightly more expensive all-in-one solution over time.

Support, SLAs, and Merchant Experience

SWishlist support

• Free: Support within 24–48 hours.
• Basic: 12–24 hours.
• Premium: Top-priority support.

SWishlist sets clear response expectations. Merchants with lower tolerance for downtime may prefer higher tiers.

Wishify support

Wishify mentions free app setup and likely standard support based on plan, though specific SLAs aren’t listed in the provided brief. The larger review count suggests an engaged user base and active merchant adoption.

Review counts and social proof

• SWishlist has 106 reviews with a rating of 4.9 — a high average rating across a moderate review base.
• Wishify has 211 reviews with a rating of 5.0 — a higher review count and perfect rating.

Reviews indicate merchant satisfaction but should be interpreted with context: number of installs, types of merchants, and specific use-case fit.

Performance, Scalability, and Compliance

Scalability

SWishlist’s unlimited additions at Premium make it scalable for high-volume stores. Wishify’s tiered limits (up to 10,000/month on Advanced) may require upgrades as wishlist usage grows.

Checkout and POS compatibility

Wishify’s “Works With: Checkout” note implies tight checkout-level integration, which can be beneficial for conversion flows and add-to-cart reliability. SWishlist’s API orientation provides flexibility for headless storefronts and custom flows but may need developer time.

Data ownership and compliance

Both apps operate on Shopify stores and inherit Shopify’s data handling practices. Merchants should evaluate how wishlist data is stored, exported, and used — especially in regions with strict data regulations. Wishify’s explicit export capability makes compliance and offline analysis simpler.

Use Cases: Which App Fits Specific Merchant Needs

Best for small shops on a strict budget

SWishlist’s Free and Basic plans provide a very low barrier to entry. Merchants who only need a wishlist without reminders or complex sharing are best served here. The language support is an added benefit for multi-regional small shops.

Best for merchants who want conversion-oriented features

Wishlist ‑ Wishify is designed for conversion: sharing, guest wishlist, automated reminders, and add-to-cart all target the path-to-purchase. Merchants focused on recovering saved items and converting social shares will get more immediate ROI from Wishify.

Best for international, multilingual stores

SWishlist’s explicit language tiers give it an edge for stores operating in many markets, particularly where UI labels and localization matter.

Best for merchants who want minimal engineering work

Wishify’s widgets and guest wishlist reduce the need for custom development. Merchants prioritizing fast setup and visible wishlist cues should consider Wishify.

Pricing Comparison — Feature to Price Mapping

Rather than simply comparing sticker prices, consider which features are unlocked as plans increase.

SWishlist:

• Free: Basic savings capacity, limited languages.
• Basic ($5): Significant jump in quota and language support.
• Premium ($12): Unlimited additions, expanded language/analytics, top-tier support.

Wishify:

• Free: Very small quota (100 items/month) — useful only for testing.
• Professional ($5.99): Practical for small stores with sharing and guest wishlist.
• Premium ($12.99): Adds reporting, higher quotas.
• Advanced ($29.99): Automatic reminders and highest quotas.

Key takeaway: Wishify’s Advanced tier increases price but adds conversion tools that can directly impact sales. SWishlist’s Premium tier is lower cost and removes technical limits but does not advertise automated reminders.

Integration Costs and App Stack Impact

Adding either wishlist app to an existing tech stack is straightforward. The hidden cost is the additional app to manage. Each new app adds:

• A monthly recurring fee.
• Integration touch points for analytics and email flows.
• An additional support relationship and update cycle.

For merchants with many single-purpose apps, a consolidated approach may reduce friction and total monthly cost.

The Alternative: Solving App Fatigue with an All-in-One Platform

Many merchants face "app fatigue" — the cumulative burden of managing multiple single-purpose apps, reconciling data between systems, and dealing with overlapping features. Single-purpose wishlist apps like SWishlist and Wishify solve a narrow problem well, but they do not address the broader retention stack: loyalty, referrals, reviews, VIP tiers, and wishlist combined.

Growave offers a different approach: combine wishlist functionality with loyalty and referral systems, reviews and UGC, and VIP tiers into a single retention suite. The "More Growth, Less Stack" mindset reduces the number of apps a store must install and maintains consistent data and UX across retention touchpoints.

Growave’s platform aligns wishlist capability with other retention levers in ways that often yield better lifetime value and simpler operations.

Why consolidate wishlist with loyalty and reviews?

• Retention multiplies when features work together: a wishlist save can be tied to a loyalty action, a referral can be rewarded when someone purchases from a shared wishlist, and user-generated reviews can convert wishlist browsers into buyers.
• Consolidation reduces integration work: fewer apps means fewer APIs to map and less risk of data mismatch.
• Unified reporting enables clearer decisions: aggregated data across wishlist saves, reward redemptions, and referral conversions makes it easier to measure ROI.

Growave positions these benefits as part of a unified offering: merchants can build loyalty and rewards that drive repeat purchases while keeping wishlist behavior central to the retention strategy.

Growave: Feature alignment versus single-purpose wishlist apps

Growave bundles:

• Wishlist functionality alongside loyalty and rewards, referrals, and social reviews.
• Integrations with major email providers such as Klaviyo and Omnisend and customer support tools like Gorgias.
• Enterprise-level features for Shopify Plus, plus headless and API/SDK options for advanced storefronts.

For merchants evaluating wishlist apps, the decision is not just about widget capability. It’s about how wishlist behavior maps onto retention programs. Growave’s suite connects wishlist intent to reward triggers and referral incentives, enabling merchants to act on wishlist saves directly from loyalty flows.

Merchants can consolidate retention features and consolidate retention features into a single subscription, reducing app count and administrative overhead. For merchants who want an integrated approach to increasing LTV, Growave’s plans offer a centralized path.

Practical examples of integrated value

• A customer saves an item to their wishlist and earns a small loyalty point bonus for creating an account — encouraging sign-in and enabling email re-engagement.
• A wishlist shared on social channels triggers referral tracking when friends purchase from the shared wishlist link.
• Wishlist items that receive user-generated photos or reviews are surfaced more prominently in the store, increasing conversion rates for those SKUs.

These flows require coordination between wishlist, loyalty, referral, and reviews systems. With an all-in-one platform, merchants avoid stitching these behaviors together manually.

Integrations and platform compatibility

Growave supports a wide range of integrations that simplify multi-channel workflows:

• Email and automation: Klaviyo and Omnisend integrations make it possible to create lifecycle campaigns based on wishlist actions and reward events.
• Customer support and commerce tools: Gorgias, Recharge, Postscript, and other integrations keep customer data synced across the stack.
• Headless and enterprise features: For brands on Shopify Plus, Growave’s capabilities support complex storefronts and large-scale loyalty programs. Merchants exploring enterprise solutions can evaluate solutions for high-growth Plus brands with confidence using the platform’s Plus plan.

Merchants can also explore collect and showcase authentic reviews capabilities within the same suite to maximize the impact of social proof on wishlist conversions.

Pricing and plan considerations

Growave packages multiple retention functions into tiered plans. For merchants comparing single-purpose wishlist apps to an integrated platform, the evaluation should include:

• Direct monthly cost of the wishlist app versus the integrated subscription.
• Estimated cost of additional single-purpose apps required to match Growave’s functionality (loyalty, referrals, reviews).
• The operational cost of managing multiple apps and mapping data across systems.

Merchants looking to compare options can compare Growave plans to understand where the cost crossover occurs. For many merchants, a higher monthly subscription to an integrated platform becomes net better value when loyalty, referrals, and reviews are part of the growth strategy.

Migration and practical adoption

Moving from a single-purpose wishlist app to an integrated platform often involves:

• Exporting wishlist data and importing it into the new system.
• Setting up loyalty rules and referral rewards around wishlist actions.
• Adjusting email automations to use the new unified event data.

Growave offers onboarding resources and support to simplify migrations for stores of varying sizes. For merchants who want a guided evaluation, it’s possible to explore pricing plans and schedule a demo to validate flows before committing.

Secondary features that compound value

Growave’s review capabilities are designed to increase conversion through social proof. Merchants using wishlist and reviews in tandem can surface top-wished items with strong customer content, improving conversion rates for those SKUs. To leverage that, users can use Growave to collect and showcase authentic reviews and tie review events into loyalty campaigns.

Additionally, the platform’s loyalty modules let stores create targeted VIP tiers and customize rewards, so wishlist-based behaviors can be rewarded in meaningful ways. The combination of wishlist, loyalty, and reviews in one tool reduces the need for multiple subscriptions and keeps retention focused.

How Growave reduces app fatigue

• Fewer apps to maintain and fewer version conflicts.
• One vendor relationship for support and product roadmap alignment.
• Unified event tracking that simplifies analytics and customer journey orchestration.

Merchants ready to move from point solutions to a retention suite can evaluate Growave’s fit by reviewing pricing and plan structure or checking the app on the Shopify store. To see the platform in the Shopify environment, merchants can install from the Shopify App Store.

Migration Checklist: Moving from SWishlist or Wishify to an Integrated Platform

When planning a migration to an integrated solution, consider these steps (bullet list — not numbered):

• Audit current wishlist data: number of saved items, active users, language variants.
• Export saved lists and customer identifiers if available.
• Map wishlist events to loyalty triggers and referral incentives.
• Create email and on-site flows that use unified event data for reminders and rewards.
• Test core user flows (save item, share, add-to-cart, redeem reward) in a staging environment.
• Communicate changes to customers, especially if existing wishlists will be migrated or behavior will change.

For merchants who want assisted migration or a demo walkthrough, it is possible to explore pricing plans or install from the Shopify App Store to get started.

When a Single-Purpose Wishlist Makes Sense

Despite the benefits of consolidation, single-purpose wishlist apps remain relevant in several scenarios:

• A micro-store with limited budget and basic wishlist needs can use a free or low-cost plan to add functionality quickly.
• A merchant operating in a specific region requiring heavy language localization may select SWishlist for its language tiers.
• A store that already has best-in-class loyalty and review tools but only needs a wishlist may prefer a small, focused app rather than a consolidated suit.

For those evaluating single-purpose apps, consider long-term needs: will the wishlist feature be a growth lever, or will the store eventually need loyalty and referrals too? If growth plans include retention programs, comparing total cost of ownership is essential.

Conclusion

For merchants choosing between SWishlist: Simple Wishlist and Wishlist ‑ Wishify, the decision comes down to priorities:

• SWishlist: Simple Wishlist is best for merchants who want an affordable, multilingual wishlist with predictable pricing and unlimited additions at a modest monthly cost. Its strengths lie in language support and simplicity.
• Wishlist ‑ Wishify is best for merchants who need built-in sharing, add-to-cart from wishlist, guest wishlist support, and automated reminder emails to recover sales. It suits stores that want conversion-focused wishlist features with minimal engineering.

Both apps are solid single-purpose tools. However, merchants aiming to scale retention and reduce app sprawl should consider an integrated approach. Growave brings wishlist features together with loyalty, referrals, reviews, and VIP tiers, enabling merchants to build cohesive retention strategies without stitching multiple apps together. For brands looking to consolidate their retention stack and unlock compounding benefits across loyalty and social proof, exploring an integrated platform is worth the investment — merchants can compare Growave plans to see whether consolidation delivers better value for money.

Start a 14-day free trial to experience an integrated retention suite and see how a unified approach reduces tool overhead while improving customer lifetime value: explore pricing plans.

FAQ

Q: Which app is better for multilingual stores? A: SWishlist: Simple Wishlist is explicitly tiered around language support, making it a stronger fit for stores requiring multi-language storefronts. Its plans list language counts that scale with paid tiers, which removes the need for custom translation work for wishlist UI.

Q: Which app offers better conversion tools out of the box? A: Wishlist ‑ Wishify provides more conversion-oriented features in its higher plans, including add-to-cart from wishlist and automated reminder emails. These features shorten the conversion funnel and can directly impact recovery of saved items.

Q: How does an all-in-one platform compare to specialized wishlist apps? A: An integrated platform consolidates wishlist behavior with loyalty, referrals, and reviews, enabling workflows where wishlist saves can trigger rewards, referrals can be tied to shared wishlists, and reviews support wishlist conversions. While single-purpose apps can be lower-cost up front, the total cost and complexity of managing multiple apps often makes an integrated platform a higher-value choice for stores that prioritize sustained retention and growth.

Q: If a merchant starts with a single-purpose wishlist, how easy is it to switch? A: Most wishlist apps allow data export and the new platform should offer import tools or migration support. Moving to an integrated solution typically involves exporting wishlist data, mapping events to loyalty rules, and testing the combined flows. For merchants who prefer guided onboarding, scheduling a demo can clarify migration paths and expected outcomes.