SWishlist: Simple Wishlist vs. Wishlist ‑ Wishify: An In-Depth Comparison

Introduction

Choosing the right wishlist app is a small decision that can have outsized effects on customer engagement, conversion rates, and long-term retention. Shopify merchants face thousands of app choices, and picking a focused, reliable tool for wishlists can either simplify a store’s tech stack or add to long-term maintenance cost and fragmentation.

Short answer: SWishlist: Simple Wishlist is an excellent choice for merchants who want a lightweight, low-friction wishlist with strong localization and a clear free tier; Wishlist ‑ Wishify is better suited for brands that need richer sharing options, guest wishlist support, and built-in recovery emails. For merchants who want to reduce tool sprawl and get wishlist plus loyalty, referrals, and reviews in one connected platform, an integrated solution like Growave can offer stronger lifetime value and easier data consolidation.

This post provides a feature-by-feature, objective comparison of SWishlist: Simple Wishlist (SoluCommerce) and Wishlist ‑ Wishify (Zooomy). The aim is to help merchants understand where each app excels, where it sacrifices capabilities, and which choice fits specific business goals. The comparison covers features, pricing and value, integrations, performance, support, implementation complexity, reporting, and recommended use cases.

SWishlist: Simple Wishlist vs. Wishlist ‑ Wishify: At a Glance

Feature Comparison

Core Wishlist Functionality

Adding and Managing Favorites

SWishlist: Simple Wishlist focuses on a straightforward add-to-wishlist flow that emphasizes reliability and language coverage. The user experience is streamlined for shoppers who want to save items for later, and merchants can trust that the widget will operate consistently across themes, thanks to the app’s setup options.

Wishlist ‑ Wishify offers a broader feature set around basic saving, including add-to-cart directly from the wishlist and more visible UI elements like a heart icon in the header (on paid tiers). For stores that want wishlist to be an active part of the purchase funnel (not just a place to save items), Wishify's add-to-cart capability and collection page widget are clear advantages.

Key differences:

• SWishlist is lean and reliable for saving items and multi-language storefronts.
• Wishify adds commerce-friendly actions like add-to-cart and collection-level widgets, increasing the wishlist’s ability to drive conversions.

Sharing and Social Reach

Both apps support sharing wishlists, but their feature emphasis differs.

SWishlist highlights sharing capability as part of the user experience, with a focus on making it easy for shoppers to send lists to friends. The app’s share flows are simple and are designed to match store styling.

Wishlist ‑ Wishify explicitly promotes social sharing across Facebook, WhatsApp, Twitter, and email, and places greater emphasis on helping merchants use sharing as a traffic driver. Wishify’s sharing features are paired with guest wishlist support and sharing-based customer flows, which can bring incremental traffic and referrals.

When social distribution is a priority, Wishify’s richer sharing options are the more tactical choice.

Guest Wishlist and Cross-Device Persistence

Cross-device persistence matters for conversion: shoppers often browse on one device and buy on another.

SWishlist’s documentation lists API support, but the product description does not emphasize guest wishlist support. Its core strength is language coverage and simplicity rather than anonymous shopping flows.

Wishlist ‑ Wishify explicitly supports a guest wishlist feature on paid plans. That capability lets anonymous visitors build wishlists without registering, increasing the chance of saving items and later converting when the shopper returns on another device.

For stores with significant guest traffic or that sell gift-oriented products where anonymous sharing is common, Wishify’s guest wishlist is a practical advantage.

Automated Reminders and Recovery

Automated recovery can turn a passive wishlist into a conversion tool.

SWishlist’s plans include analytics at higher tiers, but the app focuses on wishlist management rather than automated email recovery flows. There’s no heavy emphasis on scheduled reminder emails in the core description.

Wishlist ‑ Wishify includes automated wishlist reminder emails in its Advanced Plan. That feature supports conversion recovery by nudging customers to return and purchase items on their wishlist. For merchants focused on maximizing LTV from kept but unpurchased items, Wishify’s reminder functionality is a differentiator—although it comes at a higher price.

Customization and Theming

Both apps highlight the ability to fit into the store’s design, but SWishlist stresses full customization to match storefront themes and multi-language UIs. SWishlist also advertises free setup for up to two themes in the free plan, which reduces the implementation burden.

Wishify allows customization of button colors and text even on the free plan and offers header icons and widgets on paid plans. Its customization is practical and oriented toward making wishlist controls visible and usable across the store.

Summary:

• SWishlist: Strong focus on visual consistency and multilingual support.
• Wishify: Practical customization aimed at visibility and conversion.

Pricing and Value

Pricing is a major decision factor. Both apps include free tiers, but usage limits and what’s included differ.

SWishlist: Simple Wishlist Pricing Breakdown

• Free: 300 wishlist additions/month, 2 storefront languages, free setup up to 2 themes, support within 24–48 hours.
• Basic ($5/mo): 7,000 additions/month, 7 languages, all Free features, support within 12–24 hours.
• Premium ($12/mo): Unlimited wishlist additions, 20 languages, unlimited stats, top-priority support.

SWishlist’s pricing is straightforward: upgrade for larger volumes and more languages. The free tier is generous for small stores, and the Premium tier is low-cost for unlimited additions.

Value considerations:

• Excellent for stores that need multilingual storefronts and expect gradual wishlist growth.
• Predictable pricing tied to additions is easy to model in small and mid-sized shops.

Wishlist ‑ Wishify Pricing Breakdown

• Free Plan: Up to 100 wishlist items/month, customization of button color/text, free setup, wishlist page in main menu.
• Professional ($5.99/mo): 1,000 items/month, sharing, collection widget, guest wishlist, export data, header heart icon, app colors customization.
• Premium ($12.99/mo): Up to 3,000 items/month, full reports, all Professional features.
• Advanced ($29.99/mo): Up to 10,000 items/month, automatic wishlist reminder emails, all Professional features.

Wishify’s pricing tiers add conversion-oriented capabilities as price increases (guest wishlist, export, reminders). For stores that expect to use advanced recovery emails and need higher monthly wishlist item limits, the Advanced plan is designed for more active use.

Value considerations:

• Better value for merchants who need built-in recovery and richer sharing options without adding separate tools.
• The free tier has a lower item cap than SWishlist’s free tier, which may force early upgrades for active stores.

Which Offers Better Value?

Value depends on priorities:

• For low-traffic merchants needing multilingual support and a high-capacity free tier, SWishlist offers better baseline value.
• For merchants looking to use wishlist as an active conversion tool—guest lists, add-to-cart, automated reminders—Wishlist ‑ Wishify provides features that can justify higher plan costs.

Neither app attempts to be a multi-product retention platform. Merchants seeking loyalty, referral and review features will likely end up adding other apps, increasing costs and operational complexity.

Integrations and Technical Surface

Integration depth determines how the wishlist connects to checkout, analytics, and other marketing services.

SWishlist: API-Based Approach

SWishlist advertises API support, which is flexible for technical stores that want to programmatically manage wishlists, integrate with back-end systems, or push wishlist data into third-party analytics. API support is valuable for stores that run custom experiences or track wishlist behavior centrally.

However, API flexibility often requires development resources. For merchants without developer capacity, the app’s standard features and theme setups must be sufficient.

Wishlist ‑ Wishify: Checkout-Level Integrations

Wishify lists “Works With: Checkout,” suggesting a closer connection to the cart and checkout flow. Its add-to-cart from wishlist, guest wishlist, and automated reminders imply event hooks into checkout and customer data. That can enable smoother conversion flows and more reliable tracking of wishlist-to-order conversions.

For stores that want wishlist events to feed into email reminders and abandoned cart logic, Wishify’s checkout-level integration is practical.

Third-Party Integrations

Neither app positions itself as an integration platform for loyalty or advanced CRM tools. Stores that want wishlists to feed into loyalty or email automation platforms will need to either use custom development (using SWishlist’s API) or export wishlist data and import it into other systems (Wishify provides export capabilities on paid plans).

If integration with a broader retention stack is a priority, merchants should evaluate how easy it is to pass wishlist events into the existing marketing automation stack.

Support, Onboarding, and Documentation

Support speed and onboarding can influence total cost of ownership.

SWishlist Support:

• Free plan: support within 24–48 hours.
• Basic: 12–24 hours.
• Premium: top-priority, fastest support.
• Free setup up to two themes on free plan reduces initial friction.

Wishify Support:

• Free plan includes free app setup.
• Higher tiers include additional reports and features; support timelines are not detailed in the provided data but the app emphasizes practical onboarding.

User reviews (106 reviews for SWishlist at 4.9; 211 reviews for Wishify at 5.0) suggest both apps are well-regarded by merchants. Review counts indicate Wishify has significantly more reviews and a perfect rating, which may reflect broader usage and polished feature sets, while SWishlist's near-perfect rating with fewer reviews still signals strong merchant satisfaction.

Reporting and Analytics

Visibility into wishlist performance is necessary to measure impact on conversion and retention.

SWishlist:

• Premium plan offers unlimited access to statistics. This implies merchants must upgrade to get full reporting visibility.

Wishify:

• Premium includes full reports; Professional includes export data but may have limited reporting.

If budget is constrained and analytics are essential, Wishify’s export capabilities on mid-tier plans might be sufficient. For merchants who prefer in-app stats and unlimited reporting without high pricing, SWishlist’s Premium provides that at a modest cost.

Performance, Load, and Theme Compatibility

Performance can make or break a front-end widget. Both apps advertise theme compatibility and custom setup. In practice:

• SWishlist’s free setup for two themes reduces friction and lowers the risk of visual conflicts.
• Wishify’s visual widgets (heart icon in header, collection page widget) are designed to be visible and persistent, which can increase front-end load but also improve discoverability.

Merchants should test either app across critical pages (product, collection, cart) and on mobile to ensure the widget doesn’t slow page load or cause layout shift. Where possible, prefer apps that provide asynchronous scripts and minimal DOM manipulation.

Security and Data Ownership

Both apps operate within Shopify’s app framework, which provides a level of baseline security. Differences arise when apps store customer-identifiable wishlist data.

• SWishlist’s API access can be managed securely but requires merchants to understand what data is shared.
• Wishify’s guest wishlist and reminder emails imply the app stores contact information for follow-up. Merchants should confirm how and where wishlist emails and customer data are stored and whether the vendor supports data deletion requests for GDPR or privacy compliance.

Before installing either app, confirm data residency and deletion policies if privacy compliance is a concern.

Implementation and Merchant Experience

Setup Complexity

SWishlist:

• Free setup up to two themes suggests a smooth onboarding process for stores with minimal customization needs.
• API options are available for teams that want to extend functionality.

Wishify:

• Free plan includes free app setup, but feature enablement for guest wishlist and reminders requires paid tiers.
• Widgets and header badges may require minor theme placement but are generally plug-and-play.

Overall, both apps are merchant-friendly to install. Merchants with no development support should rely on the free setup offers; stores with developers can leverage SWishlist’s API for custom behavior or Wishify’s checkout hooks for conversion tracking.

Ongoing Maintenance

Wishlist widgets are low-maintenance tools, but they still require monitoring after theme updates or Shopify changes.

• SWishlist’s focus on theme setup and language support reduces breakage risk, especially for stores that update themes frequently.
• Wishify’s deeper checkout interactions may need occasional verification after checkout customizations or when adding other apps that affect cart behavior.

Merchants should audit wishlist functionality after major store updates and maintain a simple test plan for checkout paths.

Use Cases and Merchant Recommendations

This section maps merchant profiles to recommended apps.

Best For Small & Multilingual Stores on a Tight Budget

SWishlist: Simple Wishlist is a solid choice when:

• The priority is a dependable wishlist with strong language support.
• The store values a generous free plan (300 additions/mo) and low-cost Premium for unlimited additions ($12/mo).
• The merchant prefers a simple, low-friction add-to-wishlist experience that blends into the storefront.

SWishlist reduces friction and maintenance costs for lean teams.

Best For Conversion-Focused Stores That Need Guest Flows and Reminders

Wishlist ‑ Wishify is better when:

• The business wants wishlist to actively participate in recovery through automated reminders.
• Guest wishlist persistence and cross-device behavior are important.
• The merchant values sharing as a traffic driver and wants visible wishlist UI elements across the site.

Wishify’s feature set aims to convert saved interest into purchases.

Best For Enterprises and Stores That Want an Integrated Retention Strategy

Neither SWishlist nor Wishify replaces a loyalty program, reviews collection, or referral engine. For merchants seeking a unified retention strategy that reduces tool sprawl and ties wishlist behavior into rewards, referrals, and reviews, an integrated platform may offer better long-term ROI.

Strengths, Weaknesses, and Trade-Offs

SWishlist: Simple Wishlist

Strengths:

• Clean, lightweight wishlist experience.
• Strong multi-language support at all tiers.
• Generous free and low-cost Premium tiers.
• API support for customization.

Weaknesses:

• Less emphasis on guest wishlist, automated reminders, and advanced sharing.
• May require additional apps to achieve conversion recovery or loyalty programs.

Trade-offs:

• Lower cost and simplicity vs. deeper conversion tools.

Wishlist ‑ Wishify

Strengths:

• Comprehensive sharing options and guest wishlist.
• Add-to-cart from wishlist and collection widgets increase conversion potential.
• Automated reminder emails (Advanced plan) help recover potentially lost sales.

Weaknesses:

• Free plan has a lower item cap than SWishlist’s free tier.
• Advanced conversion tools sit behind higher-priced tiers.
• May require export or extra integration work to combine wishlist data with loyalty or CRM tools.

Trade-offs:

• Better conversion capabilities vs. potentially higher monthly cost and more complex setup.

Pricing Scenarios and ROI Considerations

When evaluating ROI, merchants should model projected wishlist additions per month and expected conversion lifts.

Considerations:

• If the wishlist primarily captures low-value items and shoppers rarely convert, a free tier may suffice.
• If wishlist items often convert after reminders or social sharing, paying for Wishify’s reminders or add-to-cart convenience can be worthwhile.
• If the goal is to drive repeat purchases with loyalty and referral mechanics, the combined monthly cost of single-purpose apps can exceed the price of an integrated retention suite.

For many stores, wishlist alone is not a retention strategy. Combining wishlist data with rewards and reviews can increase customer lifetime value more effectively than isolated wishlist features.

The Alternative: Solving App Fatigue with an All-in-One Platform

App fatigue is real. Merchants often start with a single-purpose app like SWishlist: Simple Wishlist or Wishlist ‑ Wishify and then add more single-purpose tools—loyalty, reviews, referrals, VIP tiers—to address new needs. Each added app increases monthly costs, integration complexity, and the chance that customer behavior is fragmented across systems.

An integrated platform reduces that friction by consolidating key retention features into one product. The "More Growth, Less Stack" value proposition focuses on getting more retention outcomes while managing fewer vendors.

Growave presents an example of this approach. Instead of installing separate apps for wishlist, loyalty, referrals, and reviews, merchants can use a single platform that ties these customer signals together. Growave’s suite includes loyalty and rewards, referrals, reviews & UGC, wishlist, and VIP tiers, which allows merchants to manage retention holistically.

• Merchants can consolidate retention features and reduce the number of bills and support relationships by moving to a unified platform that supports multi-tool workflows and integrated reporting.
• For stores that want to tie wishlist behavior into reward actions, a combined solution lets wishlist saves trigger points or reward actions without building custom integrations.

Learn how to build loyalty and rewards that drive repeat purchases and how to collect and showcase authentic reviews to create coordinated retention programs that work together.

Growave also provides resources and social proof to illustrate outcomes from brands that have consolidated retention tools—see customer stories from brands scaling retention.

Book a personalized demo to see how an integrated retention stack accelerates growth.

How an integrated approach addresses the wishlist limitations

• Consolidated Data: Wishlist saves feed into loyalty and email flows without exports or custom API work, enabling immediate reward triggers or tailored emails.
• Coordinated Messaging: Automated reminders can be paired with reward incentives (for example, a points bonus for purchasing a wishlist item), improving conversion uplift beyond a simple reminder.
• Reduced Maintenance: Upgrades and Shopify changes require managing fewer apps and fewer potential breaking points.
• Unified Reporting: Instead of exporting wishlist CSVs and reconciling them manually, merchants get end-to-end reporting on how wishlists influence orders, referrals, and LTV.

This approach is particularly relevant for stores that:

• Want to reduce tech stack complexity.
• Need cross-tool campaign orchestration (for example, combining wishlist reminders with referral offers).
• Prefer a single vendor SLA and unified support model.

Growth-Stage Recommendations

• Early-stage shops with limited budgets and simple wishlist needs will find SWishlist’s free/Premium pricing appealing.
• Growth-stage shops that rely on wishlist-driven conversions, guest flows, and automated reminders will find Wishlist ‑ Wishify’s feature set appropriate if the focus is conversion optimization.
• High-growth and enterprise merchants should consider consolidating tools into one platform to leverage integrated workflows, advanced analytics, and dedicated support—this reduces overhead and improves customer lifetime value.

For merchants considering consolidation, the Growave pricing page explains plan tiers and what is included. See how plans compare and which tier matches current order volumes on the Growave pricing page: compare plans and pricing. The Growave Shopify App Store listing is available for merchants who prefer to install from the App Store: install from the Shopify App Store.

Migration and Coexistence Tips

If a merchant opts to move from single-purpose wishlist apps to an integrated platform, the migration should be planned to avoid data loss and downtime.

Best practices:

• Export existing wishlist data from the current app (Wishify offers export on Professional and above).
• Notify customers if wishlist persistence may be impacted during migration.
• Test wishlist save and add-to-cart flows on a staging theme before switching live.
• If only consolidating some tools, use APIs to push wishlist events into the loyalty or CRM system to preserve signals.

Merchants that choose to keep a single-purpose wishlist alongside other tools should ensure clear ownership of customer event streams (who handles wishlist saves, who sends reminders, and how DNT or privacy requests are honored).

Decision Framework: Which App to Choose?

Use this simple, non-numeric framework to decide:

• Prioritize a lightweight, low-cost wishlist and multilingual support: choose SWishlist: Simple Wishlist.
• Prioritize guest wishlist, social sharing, add-to-cart, and built-in reminder emails: choose Wishlist ‑ Wishify.
• Prioritize reducing tool sprawl, tying wishlist actions to loyalty and referrals, and building a unified retention program: evaluate an integrated solution like Growave using the pricing and app store resources.

If the merchant is uncertain and would value a walkthrough of how wishlist can function inside a broader retention program, schedule a session to evaluate the integrated path: Book a personalized demo.

Appendix: Feature Checklist for Quick Comparison

• Multilanguage storefront support: SWishlist > Wishify
• Free tier capacity: SWishlist (300 additions) > Wishify (100 items)
• Guest wishlist support: Wishify > SWishlist
• Add-to-cart from wishlist: Wishify > SWishlist
• Automated reminder emails: Wishify (Advanced) > SWishlist
• API access for custom integrations: SWishlist > Wishify
• Built-in export/reporting on mid-tier: Wishify (Professional/ Premium) > SWishlist (Premium for unlimited stats)
• Best for conversion optimization: Wishify
• Best for low-cost, multilingual coverage: SWishlist
• Best for integrated retention (wishlist + loyalty + reviews + referrals): Growave

Conclusion

For merchants choosing between SWishlist: Simple Wishlist and Wishlist ‑ Wishify, the decision comes down to priorities and growth stage. Choose SWishlist for a lightweight, multilingual, and cost-effective wishlist that minimizes upfront complexity. Choose Wishlist ‑ Wishify for more aggressive conversion features—guest wishlist, add-to-cart, social sharing, and automated reminder emails—especially if wishlist behavior is intended to directly drive purchases.

For merchants who want to stop stitching together multiple single-purpose apps to cover wishlist, loyalty, referrals, and reviews, an integrated retention platform reduces complexity and increases the chances that wishlist activity will translate into repeat purchases and higher lifetime value. Learn how to consolidate retention features and explore pricing options on the Growave pricing page: compare plans and pricing. Growave’s Shopify App Store listing is available for direct installation: install from the Shopify App Store.

Start a 14-day free trial to see how combining wishlist, loyalty, referrals, and reviews in a single platform improves retention and simplifies store operations: start a 14-day free trial.

FAQ

What are the biggest functional differences between SWishlist and Wishify?

• SWishlist prioritizes a simple, localized wishlist experience with generous free and low-cost tiers and API access for customization. Wishify prioritizes conversion features—guest wishlist, social sharing, add-to-cart from wishlist, and automated reminders—behind a tiered price model.

How do support and onboarding compare?

• Both apps offer free setup options and responsive support. SWishlist explicitly lists SLAs by plan (24–48h free, faster at paid tiers), while Wishify includes free app setup and promotes practical onboarding. Merchants with limited technical resources should leverage the free setup offers and test across themes.

How does an all-in-one platform compare to using a specialized wishlist app?

• An all-in-one platform ties wishlist behavior to loyalty, referrals, and reviews without the need for custom integrations or multiple subscriptions. This reduces maintenance overhead and enables coordinated campaigns that increase repeat purchases. Compare consolidated retention options and pricing to see whether the total cost of ownership favors integration over multiple niche apps: compare plans and pricing.

Can wishlist data be migrated between apps?

• Yes. Wishify offers export capabilities on paid plans; SWishlist provides API access that can be used to pull or push data. Follow migration best practices: export wishlist data, test on a staging theme, and ensure privacy compliance and customer notification where appropriate. For merchants wanting a seamless migration into a unified retention suite, review customer examples to understand migration outcomes: customer stories from brands scaling retention.