SWishlist: Simple Wishlist vs. Wishlist Power: An In-Depth Comparison

Introduction

Choosing the right wishlist app is more than adding a button to product pages. A wishlist feature can improve conversion intent, reduce cart abandonment, and create repeat-purchase signals — but the wrong app can add maintenance, fragment customer data, and limit growth. Merchants must weigh features, integrations, cost, and long-term value before committing to a solution.

Short answer: SWishlist: Simple Wishlist is an excellent pick for merchants who need a lightweight, budget-friendly wishlist with strong language support at low cost, while Wishlist Power offers deeper developer tools, pixel integrations, and theme adaptability for stores that expect to scale tracking and customization. For merchants who want a single platform to manage loyalty, wishlists, referrals, and reviews — reducing app sprawl and improving retention metrics — an integrated retention suite often delivers better value for money than standalone wishlist apps.

This article provides an impartial, feature-by-feature comparison of SWishlist: Simple Wishlist (SoluCommerce) and Wishlist Power (Maestrooo), backed by their public ratings and pricing. The goal is to help merchants choose the right tool for specific store goals and to explain when an all-in-one retention platform becomes the smarter strategic choice.

SWishlist: Simple Wishlist vs. Wishlist Power: At a Glance

Feature-by-feature Comparison

Core Wishlist Functionality

Adding and Managing Items

Both apps deliver the core behavior customers expect: save products to a personal list for later, and access that list across sessions. SWishlist emphasizes simplicity — the core flows are familiar to shoppers and require minimal configuration. Wishlist Power offers the same basic flows but layers in options for how items are saved and surfaced, which benefits stores that want to experiment with UX variations.

Practical difference: If the priority is "get wishlist live fast," SWishlist will often be faster. If the priority is "run experiments with different save flows," Wishlist Power provides more control.

Wishlist Visibility and Placement

SWishlist focuses on consistent placement and theme matching. It advertises "customize everything to perfectly match your store," which covers typical placement and styling options. Wishlist Power explicitly highlights no-code install and flexibility for popular themes, so merchants can alter spacing, colors, and placement without editing liquid — useful for stores that change layouts frequently.

Key takeaway: Wishlist Power provides granular control over UI without code; SWishlist covers essentials with reliable theme matching.

Customization and Theming

Visual Customization

Both apps let merchants align the wishlist UI with brand style. Wishlist Power stresses theme adaptability and no-code adjustments, lowering the barrier for marketers to tweak visuals. SWishlist provides customization and promises free setup up to two themes on the Free plan, which is practical for stores with standard themes.

For stores that change A/B tests often, Wishlist Power’s no-code controls reduce developer cycle time. For stores that prefer a simple brand match and minimal ongoing tweaks, SWishlist’s approach is more cost-effective.

Layout Control and UX Options

Wishlist Power typically wins when advanced layout options are necessary (e.g., off-canvas drawers, persistent icons, or contextual CTAs). SWishlist covers common placements (product page, collection), but complex display rules or cross-theme display conditions are more developer-heavy.

Sharing and Social Capabilities

Both apps support wishlist sharing. SWishlist lists sharing explicitly in its feature set, and Wishlist Power highlights "share wishlist" in its Starter plan. Sharing behavior is similar across both — email or social links that let shoppers show their lists to friends.

Impact on conversions: Sharing can drive referral visits and gift purchases. The difference is how sharing data is tracked — Wishlist Power’s pixel and analytics integrations give merchants a clearer picture of the traffic and conversion uplift from shares.

Internationalization & Language Support

SWishlist is a standout here. Plans include language counts:

• Free: 2 languages storefront
• Basic ($5): 7 languages
• Premium ($12): 20 languages

For stores selling in multiple regions or using localized storefronts, SWishlist provides language support at very low cost. Wishlist Power does not emphasize multilingual caps in public plan descriptions, so stores with complex multi-language needs may find SWishlist to be better value for money on internationalization.

Developer Tools & APIs

Wishlist Power positions itself as both marketer- and developer-friendly. It offers:

• Javascript API access on Pro
• Klaviyo and Shopify Flow integration on higher tiers
• Pixel support for GA4 and TikTok on Advanced

SWishlist exposes an API but places emphasis on simplicity and a quick setup rather than advanced developer workflows. For teams that plan to integrate wishlist events deeply into analytics platforms or custom storefronts, Wishlist Power provides more out-of-the-box hooks.

Integrations & Tracking

Pixels and Analytics

Wishlist Power includes pixel integrations (GA4, TikTok) at the Advanced tier, making it easier to measure wishlist-driven behavior in ad platforms and analytics. SWishlist has API support but does not list pixel packages explicitly in the plan highlights.

Reason this matters: Measuring how wishlists contribute to ad conversions and product affinity requires consistent event firing. Wishlist Power has an advantage for marketers focused on attribution.

Email & CRM Integration

Wishlist Power supports Klaviyo integration on Pro, allowing wishlist events to trigger flows or data attributes in Klaviyo. SWishlist does not list specific Klaviyo support but can likely be integrated via API or middleware.

For merchants using Klaviyo heavily, Wishlist Power’s direct integrations simplify using wishlist data in post-purchase and lifecycle flows.

Performance & Scalability

Both apps operate within Shopify storefront constraints. Performance depends on implementation (script loading, event calls). SWishlist’s lightweight positioning suggests a smaller script footprint for basic features. Wishlist Power offers more features that could increase script size unless implemented carefully.

For high-traffic stores, evaluate script async behaviors and use Lighthouse or WebPageTest to assess impact. If performance budgets are tight, the simpler footprint of SWishlist may be preferable out of the box.

Analytics & Reporting

SWishlist Premium explicitly mentions "Unlimited access to all statistics." That implies analytics are available on higher tiers for product affinity and wishlist trends. Wishlist Power emphasizes "gain unique insights about your products and customers," and with pixel/analytics integrations, deeper cross-platform reporting is possible.

Which is better depends on the desired reporting path:

• Want built-in wishlist stats in app dashboards? SWishlist Premium is pitched at that use.
• Want to stream wishlist events into a custom BI tool or GA4? Wishlist Power’s pixel and JS APIs are more developer-friendly.

Checkout, POS, and Shopify Flow Support

Wishlist Power lists compatibility with Checkout, Shopify POS, and Shopify Flow, which is meaningful for stores that use POS to view customer wishlists or include wishlist data in automated flows. SWishlist lists "Works With: API" — the API can be leveraged but may require more custom work to integrate with POS or Flow.

For omnichannel retailers that need wishlists accessible at POS or in Flow automations, Wishlist Power has a clearer path.

Mobile Experience

Both apps claim responsive designs. Wishlist Power mentions "Ensure an exceptional shopping experience on every device," while SWishlist emphasizes a "seamless, delightful experience." Testing on the store’s top mobile devices is recommended because performance and display quirks can differ by theme.

Accessibility & SEO Considerations

Neither app headline-accessibility as a core differentiator in the marketing text provided. Merchants should verify keyboard navigation, ARIA attributes on wishlist controls, and whether wishlist item pages (if any) generate indexable content — often a matter to confirm with the app developer or in app demos.

Data Ownership & Portability

Both apps store wishlist data, but differences arise in export options and API features. SWishlist’s API and Premium unlimited stats suggest the ability to extract data. Wishlist Power’s developer APIs also enable data extraction and server-side syncing.

Merchants should assess how easily wishlist data can be exported or synced into their CRM or data warehouse, especially when using wishlist signals to drive personalization.

Pricing & Value

Pricing is often the deciding factor for small merchants. Both apps offer free tiers but with different limits.

SWishlist Pricing Snapshot

• Free: 300 wishlist additions/month, 2 languages, free setup up to 2 themes, support within 24–48 hours.
• Basic ($5/mo): 7000 additions/month, 7 languages, faster support (12–24 hours).
• Premium ($12/mo): Unlimited additions, 20 languages, full stats, top-priority support.

Wishlist Power Pricing Snapshot

• Free: Essential features, 100 wishlist items/month.
• Starter ($15.99/mo): Share wishlist, force customer login, 5000 items/month.
• Advanced ($39.99/mo): Includes pixels (GA4, TikTok), 15,000 items/month.
• Pro ($69.99/mo): Klaviyo and Shopify Flow integration, JS API, 30,000 items/month.

Value-for-money analysis

• For very small stores or stores testing a wishlist: Both free tiers allow a no-risk test. SWishlist’s 300 additions is more generous than Wishlist Power’s 100 items.
• For multi-language stores on a budget: SWishlist Basic ($5) and Premium ($12) are very strong value for the language support they provide.
• For stores that need marketing analytics, event-level tracking, and CRM integration: Wishlist Power’s Advanced and Pro tiers justify the higher price by reducing development overhead and providing pixel/CRM connectors.
• For teams looking to combine features (loyalty, reviews, referrals) and avoid many monthly bills: Consolidating into a platform that bundles wishlist with loyalty and reviews can be better value for money over time.

Important phrasing: SWishlist and Wishlist Power both present sensible pricing paths. For merchants who prioritize fewer monthly subscriptions and integrated retention functionality, an all-in-one solution can offer better value for money than stacking multiple single-function apps.

Support, Setup, and Onboarding

Response SLAs in plan descriptions:

• SWishlist: Free support within 24–48 hours; Basic 12–24 hours; Premium top priority.
• Wishlist Power: Support response times are not listed upfront in the public plan blurb, but Maestrooo typically supports merchants through app store channels and documentation.

Setup complexity:

• SWishlist aims for simple installs and free setup for up to two themes on the Free plan — valuable for merchants without development resources.
• Wishlist Power advertises "no-code install" for common themes but also offers developer APIs for customization. This appeals to stores that want no-code setup but the option to extend.

Onboarding recommendation: Request a sandbox demo or use the free plan to validate theme compatibility and performance before upgrading.

Use Cases: Which App Is Best For Which Merchant

SWishlist: Simple Wishlist is a good fit when:

• The merchant wants a lightweight wishlist with quick setup and low monthly cost.
• Multiple storefront languages are a priority on a tight budget.
• The store does not require pixel tracking or deep Klaviyo integration.
• The merchant prefers minimal maintenance and a predictable monthly fee.

Wishlist Power is a good fit when:

• The merchant needs deeper analytics and wants wishlist events in GA4, ad pixels, or Klaviyo.
• The store will use developer APIs to build custom wishlist experiences or integrate with POS and Shopify Flow.
• The marketing team wants to attribute wishlist-driven conversions directly in ad platforms.
• The merchant expects to scale wishlist usage and needs larger monthly item counts and advanced tracking.

Neither app is strictly superior in all cases. The decision depends on priorities: speed and cost vs. tracking and extensibility.

Risks & Limitations of Single-Purpose Wishlist Apps

Using a dedicated wishlist app introduces common trade-offs:

• Tool sprawl: Adding multiple single-purpose apps increases monthly bills, admin overhead, and potential performance impact.
• Fragmented data: Wishlist events live in another system, complicating cross-channel personalization unless integrations are built.
• Limited cross-feature automation: Running loyalty or referral campaigns that leverage wishlist behavior often requires additional middleware or syncing.
• Duplicate integrations: Each app may offer separate integrations to Klaviyo, Recharge, or helpdesk tools, creating redundant connections and possible data inconsistencies.

As stores scale, these limitations add cost and slow down experimentation. For merchants aiming to retain customers and increase lifetime value, consolidating retention features is often more efficient.

The Alternative: Solving App Fatigue with an All-in-One Platform

App fatigue is the mounting operational cost of installing many single-purpose apps — more billing lines, more scripts to audit, and more places to troubleshoot when customer flows break. Over time, this increases time-to-market for campaigns and dilutes the insight a merchant can get from cross-functional customer behavior.

An integrated retention platform solves these issues by providing wishlist, loyalty, reviews, referrals, and VIP tiers in a single product. The value proposition is "More Growth, Less Stack": reduce the number of apps, centralize customer data, and run cross-channel campaigns without stitching together multiple tools.

Growave positions itself precisely as that alternative. It combines wishlist capabilities with loyalty and rewards, referrals, reviews & UGC, and VIP tiers — all in one suite. For merchants evaluating the trade-offs between a single-purpose wishlist and a unified retention stack, Growave offers clear benefits:

• Unified customer data: Wishlist behavior becomes part of the same customer profiles used for loyalty and referral campaigns.
• Cross-feature campaigns: Trigger rewards or referral incentives based on wishlist actions without custom middleware.
• Enterprise-ready options: Support for Shopify Plus, API & SDK for headless implementations, and checkout extensions for dedicated flows.
• Proven traction: Growave shows a large user base with 1,197 app reviews and a 4.8 rating, indicating broad merchant adoption and consistent satisfaction.

Explore how a consolidated retention approach affects costs and outcomes:

• Consolidate retention features with Growave’s pricing to avoid multiple monthly subscriptions and reduce development time by keeping wishlist events inside the same platform that runs loyalty and referrals. (consolidate retention features)
• Install Growave and keep your stack lean while gaining loyalty automation and wishlist insights on the same platform by choosing plans that fit order volume and support needs. (consolidate retention features)

Growave’s feature pages explain specifics:

• Merchants can build loyalty and rewards that drive repeat purchases using customizable programs and VIP tiers.
• Growave helps stores collect and showcase authentic reviews to increase trust and social proof across product pages.

Why this matters practically

• Instead of pushing wishlist events through separate pixels and then trying to re-join them with loyalty data, merchants can use built-in triggers to add points, issue rewards, or create targeted campaigns based on wishlist interactions.
• For cross-device or cross-channel flows, a single customer record reduces duplication and ensures consistent messaging across email and onsite campaigns.

For merchants who want to see Growave in action, a live walkthrough can help assess fit. Book a personalized demo to explore how a unified retention stack reduces tool sprawl. (book a personalized demo)

Growave also supports multi-language storefronts, Shopify Plus workflows, and integrations with common marketing tools, making it a practical drop-in replacement for multiple single-purpose apps:

• Learn how Growave supports solutions for high-growth Plus brands and what features are available for large merchants.
• See customer examples and creative uses of integrated features in real stores, which can inspire how wishlist signals become loyalty triggers. (customer stories from brands scaling retention)

Further contextual notes on cost and plans

• Growave offers a Free plan for testing and a tiered pricing model that scales with monthly orders. The Entry plan begins at $49/month and includes Loyalty & Rewards, Reviews & UGC, Referrals, Wishlist, and basic integrations — a direct comparison point for merchants considering standalone wishlist apps plus other retention tools. Compare plan options to determine which bundling delivers better value for money. (consolidate retention features)

Repeat mentions to ensure merchants can easily find Growave resources:

• For stores that want to trial a consolidated retention solution without immediately upgrading, the Free plan and trial options make it possible to evaluate cross-feature synergies early. (consolidate retention features)
• Install Growave on Shopify to replace multiple wishlist and reviews apps with a single integrated suite and reduce the number of external scripts on the storefront. (install Growave on Shopify)

How Growave Addresses Common Wishlist App Limitations

• Data fragmentation: Wishlist events are first-class attributes in customer profiles, so loyalty and referral triggers can use them immediately.
• Multiple billing lines: One subscription covers core retention features instead of separate monthly fees for wishlist, reviews, and loyalty apps.
• Integration complexity: Built-in connectors to popular CRMs and email platforms reduce custom integration work.
• Measurement gaps: With wishlist data centralized, merchants can measure LTV lift from loyalty campaigns informed by wishlist behavior.

Case for Migration

For merchants using SWishlist or Wishlist Power primarily for wishlist capabilities but who also want to run loyalty campaigns or collect reviews, moving to an integrated platform can reduce friction and increase the ROI of retention programs. Before migration:

• Map current wishlist usage and integrations.
• Identify which loyalty or review features would be immediate priorities.
• Test Growave’s free plan or request a demo to validate theme compatibility and data flows.

Implementation Checklist: Choosing and Deploying a Wishlist (or Suite)

Use this checklist to guide decision-making and measure the impact of installing or migrating wishlist functionality.

• Clarify objectives: Retention lift, increased cart conversion, gift purchases, or product affinity insights.
• Inventory current stack: Which apps already collect customer data? Where will wishlist data be most useful?
• Test on a staging theme: Confirm styling, performance, and accessibility.
• Monitor performance: Measure page speed changes after install; ensure scripts are async where possible.
• Track events: Verify wishlist add/remove events in analytics or CRM.
• Set KPIs: Wishlist-to-purchase conversion, uplift in AOV for wishlist shoppers, repeat purchase rate for customers who save items.
• Plan cross-feature flows: If using an integrated platform, map triggers (wishlist → loyalty points; wishlist share → referral bonus).
• Review support SLAs: Validate required onboarding help and response times.
• Audit for compliance: Confirm wishlist data handling meets privacy requirements and that sharing links don’t unintentionally expose private data.

For merchants migrating to Growave, refer to the platform’s resources and examples to streamline setup and define engagement triggers. (customer stories from brands scaling retention) (consolidate retention features)

Conclusion

For merchants choosing between SWishlist: Simple Wishlist and Wishlist Power, the decision comes down to priorities:

• Choose SWishlist: Simple Wishlist if the goal is a quick, low-cost wishlist that supports multiple storefront languages and offers predictable support tiers. Its value proposition is straightforward and budget-friendly for stores that need basic wishlist behavior and easy setup.
• Choose Wishlist Power if the merchant requires deeper analytics, pixel integrations, Klaviyo and Shopify Flow connectivity, and developer APIs to customize how wishlist events feed marketing tools. It’s suited to stores that plan to use wishlist data for ad attribution and advanced personalization.

If the broader objective is to improve retention, increase customer lifetime value, and reduce operational overhead from multiple single-purpose apps, consider an integrated retention platform that bundles wishlist, loyalty, reviews, and referrals. Growave offers that alternative with a suite designed to centralize customer signals and reduce tool sprawl. Merchants can evaluate Growave’s plans and decide whether consolidating tools will deliver better value for money and faster outcomes. (consolidate retention features) (install Growave on Shopify)

Start a 14-day free trial to see how a unified retention stack accelerates growth. (consolidate retention features)

FAQ

• How do SWishlist: Simple Wishlist and Wishlist Power differ in tracking wishlist-driven conversions?
  • Wishlist Power provides pixel and JavaScript API options (GA4, TikTok, Klaviyo on Pro) which make attributing wishlist-driven conversions to ad campaigns and email flows easier. SWishlist has API support and app-level analytics (Premium), but deeper cross-platform event tracking typically requires additional work.
• Which app is better for stores that sell in many languages?
  • SWishlist: Simple Wishlist is explicitly priced and designed with language tiers (up to 20 languages on Premium), offering better out-of-the-box multilingual support on inexpensive plans.
• Can a merchant use wishlist data to drive loyalty or referral rewards?
  • Both apps expose APIs and event data, allowing developers to tie wishlist actions to loyalty systems. However, an all-in-one retention platform that includes loyalty and wishlist features natively simplifies this workflow by keeping data within the same system and avoiding custom syncing.
• How does an all-in-one platform compare to specialized apps like SWishlist or Wishlist Power?
  • An all-in-one platform reduces app count, centralizes customer data, and enables cross-feature campaigns without building integrations. This often results in better value for money and faster execution of retention strategies. Specialized apps can be more cost-effective for a single feature or for highly specific technical needs, but as retention strategies grow more complex, an integrated solution commonly becomes the more efficient choice.