SWishlist: Simple Wishlist vs. Wishlist Power: An In-Depth Comparison

Introduction

Choosing the right wishlist app can feel surprisingly consequential. Wishlists influence discovery, reduce friction, and create a direct path to repeat purchases—but picking the wrong solution can create technical debt, fragment customer data, and add monthly costs without much upside.

Short answer: SWishlist: Simple Wishlist is a strong pick for merchants who want a focused, low-friction wishlist with generous free and low-cost tiers and easy multi-language support. Wishlist Power fits stores that need richer developer options, pixel and analytics integrations, and deeper checkout/Flow connectivity. For merchants who want to avoid stacking several single-purpose apps and instead centralize retention tools, an integrated platform like Growave delivers stronger long-term value.

This post offers an in-depth, feature-by-feature comparison of SWishlist: Simple Wishlist (SoluCommerce) and Wishlist Power (Maestrooo). The goal is practical: clarify which app aligns with specific merchant needs, identify trade-offs, and highlight when a broader retention suite is a better strategic choice.

SWishlist: Simple Wishlist vs. Wishlist Power: At a Glance

Feature Comparison

Core Wishlist Functionality

Add-to-Wishlist Behavior

SWishlist and Wishlist Power both deliver the standard add-to-wishlist flow: a click or heart icon saves an item to a personal list. Both support sharing wishlists with friends, which helps with social proof and purchase closures.

• SWishlist emphasizes a seamless, minimal experience and supports up to 20 storefront languages on its top tier, which is useful for merchants selling to multiple regions.
• Wishlist Power focuses on visual adaptation and granular control, giving merchants tools to match the wishlist UI to popular themes without deep coding.

Practical takeaway: If simplicity and multilingual UX matter, SWishlist edges ahead. If appearance and finer UI adjustments are important, Wishlist Power offers more out-of-the-box visual controls.

Sharing and Social Behavior

Both apps enable list sharing, a feature that can directly drive conversions from referrals and gift-oriented purchases.

• SWishlist lists "Customers are able to share their wishlists with friends" as a core feature, straightforward and accessible.
• Wishlist Power highlights sharing plus analytics and developer options to capture referral paths and UTM attribution.

Practical takeaway: For basic sharing, SWishlist is fully sufficient. For tracking the downstream impact of shares via pixels or analytics, Wishlist Power offers stronger tracking capabilities.

Multi-Device and Responsiveness

Both apps claim full responsiveness. Wishlist Power explicitly calls out a consistent experience "on every device." SWishlist’s lightweight nature generally results in quick load times on mobile.

Practical takeaway: Both offer mobile-friendly experiences; verify on the store’s actual theme before committing.

Customization and Theming

No-Code vs Developer Options

Wishlist Power positions itself as both no-code friendly and developer-friendly—providing visual customization along with powerful APIs. That dual approach helps stores that want a fast setup and the option to extend functionality later.

SWishlist pitches customization "to perfectly match your store" and provides API access, though its primary draw is a simple setup and quick integration.

Practical takeaway: Stores with a dedicated frontend developer or who plan advanced customizations should favor Wishlist Power. Stores prioritizing a minimal install and consistent basic look should find SWishlist faster to launch.

Localization and Internationalization

SWishlist’s pricing tiers explicitly tier language support: Free includes 2 languages, Basic supports 7, Premium supports 20 languages. That kind of transparency signals a product designed for multi-language storefronts.

Wishlist Power does not advertise tiered language limits in the provided data, so merchants targeting multiple locales should validate language support during evaluation.

Practical takeaway: For cross-border sellers, SWishlist’s clear multilingual structure is an advantage.

Integrations, Tracking, and Developer Tools

Analytics & Pixel Integrations

Wishlist Power includes pixels integrations on Advanced and above (GA4 and TikTok), and Klaviyo integration on Pro. That provides direct paths from wishlist actions to analytics, ad platforms, and email flows.

SWishlist lists "Works With: API" and offers unlimited statistics on Premium. It provides API access for custom tracking, but requires merchants or developers to build the analytics pipeline.

Practical takeaway: For out-of-the-box analytics hooks to marketing stacks, Wishlist Power reduces implementation time. For teams with developer resources, SWishlist’s API offers similar potential but with more engineering effort.

Checkout, POS, and Flow

Wishlist Power lists compatibility with Checkout, Shopify POS, and Shopify Flow in its metadata and offers a Javascript API on Pro. Klaviyo and Shopify Flow integration are available at top tiers.

SWishlist’s integration notes are limited to API connectivity; merchants should confirm specific Checkout and POS behaviors if those touchpoints matter.

Practical takeaway: If wishlist actions must influence flows in checkout, POS, or automation (Shopify Flow), Wishlist Power provides clearer compatibility.

Limits and Scalability

Item Limits and Usage Caps

• SWishlist Free: 300 wishlist additions/month. Basic ($5) raises to 7,000 additions/month. Premium ($12) offers unlimited additions.
• Wishlist Power Free: 100 wishlist items/month. Starter ($15.99) offers 5,000 items/month. Advanced ($39.99) raises this to 15,000 and Pro ($69.99) to 30,000/month.

These caps matter in peak seasons and for large catalogs. Unlimited additions for SWishlist Premium removes the variable cost and risk of hitting caps.

Practical takeaway: For stores with unpredictable volume spikes or large, engaged audiences, SWishlist’s unlimited top tier is simpler and may be better value. For stores that require tracking at scale and can justify higher tier costs to unlock integrations, Wishlist Power is a fit.

Performance and Frontend Load

A lightweight wishlist minimizes load and improves perceived speed. SWishlist’s simpler feature set often results in smaller client-side footprint. Wishlist Power’s richer feature set and pixel integrations may add script weight; the trade-off is more capability.

Practical takeaway: Audit script size and asynchronous loading during trials. Performance can impact conversion and SEO.

Pricing and Value

Price-Feature Mapping

SWishlist:

• Free — 300 additions/month, 2 storefront languages, free setup (up to 2 themes), 24–48h support.
• Basic ($5/mo) — 7,000 additions/month, 7 languages, faster support (12–24h).
• Premium ($12/mo) — unlimited additions, 20 languages, full statistics, priority support.

Wishlist Power:

• Free — essential features, 100 wishlist items/month.
• Starter ($15.99/mo) — sharing, forced login option, 5,000 items.
• Advanced ($39.99/mo) — adds GA4/TikTok pixels, 15,000 items.
• Pro ($69.99/mo) — adds Klaviyo & Flow, JS API, 30,000 items.

Cost per Active Wishlist Item (Practical View)

A crude way to evaluate value is to compare monthly cost to permitted wishlist items or additions.

• SWishlist Basic ($5 / 7,000 additions) yields an extremely low cost per add. Premium $12 with unlimited removes usage concerns altogether.
• Wishlist Power Starter ($15.99 / 5,000 items) is costlier per item but adds sharing and some control features. Advanced and Pro increase price markedly to unlock pixels and Flow/Klaviyo integrations.

Value judgment depends on which capabilities matter most. If the goal is maximum wishlist activity for minimal spend, SWishlist offers better value. If the goal is linking wishlist behavior to ad platforms and automation stacks, Wishlist Power’s higher tiers pay for themselves through improved marketing attribution and lifecycle campaigns.

Support and SLA Expectations

SWishlist advertises response windows by plan: Free plan 24–48h, Basic 12–24h, Premium top priority support. Wishlist Power does not list response SLA in the provided data, so merchants should confirm expected support timelines.

Additionally, app review counts and ratings act as social proof:

• SWishlist: 106 reviews, 4.9 rating (Shopify).
• Wishlist Power: 18 reviews, 4.8 rating (Shopify).

Higher review counts with strong ratings suggest broader user validation and more public feedback. SWishlist’s larger review base (106) indicates more merchants have tested it; the 4.9 score is strong. Wishlist Power’s smaller review count (18) yields less community signal, though its 4.8 rating is also favorable.

Practical takeaway: If rapid, prioritized support and a mature user base matter, SWishlist’s documented SLAs and larger review base are reassuring.

Integrations & Ecosystem

Email & CRM (Klaviyo, Omnisend)

• Wishlist Power: Klaviyo integration on Pro plan, enabling wishlist-triggered flows and segmentation.
• SWishlist: API available; integration requires custom work or middleware.

If email automation triggered by wishlist behavior is a priority, Wishlist Power reduces implementation friction. For merchants using other email vendors, both apps can integrate via API or third-party connectors, but Wishlist Power has a direct Klaviyo route at higher tiers.

Ads & Analytics (GA4, TikTok)

Wishlist Power includes GA4 and TikTok pixel integrations on Advanced, enabling advertisers to create audiences from wishlist events and measure ROAS more precisely. SWishlist offers statistics and API access, but pixel wiring is merchant-built unless provided as part of Premium or via custom development.

Practical takeaway: Paid acquisition strategies benefit from Wishlist Power’s pixels. Otherwise, SWishlist can be engineered to send events to analytics.

Checkout & Automation (Shopify Flow, POS)

Wishlist Power explicitly supports Checkout, Shopify POS, and Shopify Flow. That enables wishlist-triggered automations—like adding items to flows, sending cart reminders, or triggering VIP logic.

SWishlist’s API could be used to build similar automations, but requires engineering resources.

Practical takeaway: Wishlist Power is a better fit for merchants who want wishlist events to directly feed automation and POS workflows without extra development.

Setup, Implementation, and Ongoing Maintenance

Time to Launch

• SWishlist is positioned as a quick install with free setup for up to two themes. The product’s simplicity shortens time to launch.
• Wishlist Power pitches a no-code install for theme adaptation, enabling merchants to get live quickly as well. Developer options exist for deeper customization.

Practical takeaway: Both can be launched quickly; pick the one whose default UX aligns with the store’s theme to minimize styling work.

Developer Effort

• SWishlist: API-first approach; custom analytics and integrations need shop dev time.
• Wishlist Power: Offers both no-code and Javascript API access, so it serves mixed technical teams well.

Ongoing Operations

Consider how wishlist data will be used month to month. Will marketing teams segment based on wishlist events? Will customer service use wishlists in conversations? If wishlist events must be routed into multiple tools, an app with native integrations reduces maintenance.

Practical takeaway: Wishlist Power reduces the operational burden of connecting wishlist data to ad and email systems; SWishlist shifts more of that burden to store teams.

Reporting and Insights

Both apps offer reporting, but they differ in approach:

• SWishlist advertises "unlimited access to all statistics" on its Premium plan—suggesting in-app analytics are available, though the depth is unspecified.
• Wishlist Power touts "Gain unique insights about your products and customers" and includes pixel and analytics integrations for external reporting.

Practical takeaway: For merchants who rely heavily on external analytics suites (GA4, ad platforms), Wishlist Power simplifies data collection. For those who want internal, simple metrics and minimal external complexity, SWishlist’s built-in statistics may suffice.

Security, Data Ownership, and Privacy

Wishlist data often includes customer identifiers and product preferences. Both apps should be evaluated on:

• How wishlist data is stored
• Whether personally identifiable information (PII) is transmitted to third parties
• Compliance with local privacy laws and cookie/consent behavior

Neither app’s full privacy posture is outlined in the provided data. During evaluation, request clear documentation on data handling, retention, and how events are shared with third-party trackers. When pixels are present (Wishlist Power Advanced), ensure consent flows are in place for GDPR/CCPA compliance.

Support, Reviews, and Community Feedback

As noted, SWishlist has 106 reviews and a 4.9 rating; Wishlist Power has 18 reviews and a 4.8 rating. Review counts matter: more reviews generally deliver more diverse feedback about edge cases, support responsiveness, and long-term reliability.

SWishlist’s plan-based support windows are explicit: Free 24–48h, Basic 12–24h, Premium priority. Wishlist Power’s support policy should be verified during trial.

Practical takeaway: If predictable support SLAs and a larger public feedback pool are priorities, SWishlist’s transparency is a strong point. If merchants can tolerate less public feedback for richer integration features, Wishlist Power is still highly rated.

Use Cases and Recommendations

Best For: SWishlist: Simple Wishlist

• Small to mid-size merchants on a budget who want an effective wishlist with generous low-cost tiers.
• Stores selling in multiple languages that need clear multi-language support.
• Merchants who want unlimited additions at a very low monthly price and quick setup.
• Teams without heavy marketing automation needs or external pixel reliance.

Best For: Wishlist Power

• Stores that require pixel and analytics integrations (GA4, TikTok) out-of-the-box.
• Brands that want Wishlist events to feed Shopify Flow, Checkout logic, or POS.
• Merchants that need a balance of no-code visual customization and developer APIs for advanced features.
• Stores where Klaviyo integration is a priority and are willing to pay for Pro-level capabilities.

Where Both Can Fit

• Merchants in growth phase who need a wishlist as a first retention touchpoint and plan to re-evaluate as volumes and use cases evolve.
• Stores that want sharing functionality and simple list management.

Pros and Cons

SWishlist: Simple Wishlist

Pros

• Very cost-effective: Basic is $5/mo for large additions; Premium $12/mo for unlimited additions.
• Strong multi-language tiers—good for international stores.
• Clear support SLA tiers and free theme setup for initial themes.
• High rating with a larger review base (106 reviews, 4.9).

Cons

• Fewer explicit pre-built integrations (pixels, Klaviyo) compared to Wishlist Power.
• Advanced analytics and Flow/Checkout integrations require custom development.
• Less public evidence of POS or checkout-specific behavior.

Wishlist Power

Pros

• Built-in GA4 and TikTok pixel integration on Advanced—good for ad attribution.
• Developer-friendly with Javascript API and no-code install for theme matching.
• Explicit compatibility with Checkout, Shopify POS, and Shopify Flow.
• Good rating (4.8) with feature-rich premium tiers.

Cons

• Higher price points for advanced features; cost scales with integrations.
• Smaller review base (18 reviews) means fewer public usage reports.
• Free tier limits (100 items) may be restrictive for growing stores.

Migration and Exit Considerations

Wishlist implementations often touch theme code, customer accounts, and notification flows. When evaluating either app, verify:

• How wishlist data migrates if switching apps (export formats and data ownership).
• Whether theme changes or app uninstalls leave residual code that affects performance.
• Whether integrations (email, analytics) can be cleanly detached without losing event continuity.

Practical takeaway: Ask the vendor explicitly about data export and migration support during trial and before committing.

Measuring Impact: Metrics to Track During a Trial

When trialing either app, track these metrics to decide whether the app provides measurable ROI:

• Wishlist Add Rate: Percentage of sessions that include an add-to-wishlist event.
• Wishlist-to-Checkout Conversion: Percentage of wishlist items that convert to orders.
• Email Capture from Wishlist Actions: New subscribers or engaged users driven by wishlist-triggered flows.
• Social Shares and Referral Traffic: Visits and conversions from shared wishlists.
• Average Order Value (AOV) lift among users who interact with wishlists.
• Time-to-first-purchase for customers who use wishlists.

Run A/B tests where possible: show wishlist UI to a segment and measure lift in retention and conversion metrics over a marketing cycle.

The Alternative: Solving App Fatigue with an All-in-One Platform

App Fatigue: The Hidden Cost of Single-Purpose Tools

Adding a single-purpose app for every retention tactic can look cost-effective initially, but it creates hidden costs:

• Monthly subscription bloat and overlapping fees.
• Fragmented customer data across tools, leading to poor attribution and disjointed marketing.
• Increased maintenance: multiple integrations, duplicate events, and more points of failure.
• Slower decision-making when insights live in different dashboards.

Many merchants find their operational complexity grows faster than revenue when multiple one-off apps accumulate.

Growave’s Response: More Growth, Less Stack

Growave’s value proposition centers on reducing tool sprawl by providing a unified retention platform—combining loyalty, referrals, reviews, and wishlist into a single suite. This approach reduces integration overhead and consolidates customer events into a shared dataset.

• For merchants who want to consolidate retention features, it’s helpful to review consolidate retention features across plans to compare cost and capabilities.
• Merchants can also install Growave from the Shopify App Store to test how a single app integrates with store workflows.

Growave brings multiple benefits compared to single-purpose wishlist apps:

• Centralized customer profiles that combine wishlist behavior with loyalty and referral status.
• Native integrations with popular marketing and support tools, reducing the friction of building pipelines.
• Multi-feature analytics making it easier to calculate LTV lift driven by combined programs.

Key Features of an Integrated Retention Platform

Loyalty & Rewards

Growave’s loyalty system allows merchants to reward purchases, social actions, and custom behaviors. For stores that want to move beyond transactional one-off purchases, building loyalty and rewards that drive repeat purchases creates a direct path to higher customer lifetime value (LTV).

• Reward actions can incorporate wishlist engagement—rewarding customers for adding products or sharing lists.
• Loyalty tiers create incentives for long-term behavior rather than single conversions.

Reviews & User-Generated Content

Built-in reviews help merchants collect, moderate, and display social proof. Wishlists often surface customer intent data—combining that with review programs produces richer merchandising signals. Merchants can see how wishlisted products perform in real customer reviews and feature UGC in promotional flows.

• See how to collect and showcase authentic reviews and integrate them into product pages and marketing.

Referrals and VIP Tiers

A unified platform can convert wishlist activity into referral incentives or VIP rewards. For example, customers who share wishlists and convert new shoppers can earn referral rewards: a flow that’s cumbersome when built across multiple apps.

Integrations and Enterprise Support

Growave supports a wide ecosystem—Checkout, Shopify POS, Shopify Flow, Klaviyo, Omnisend, Recharge, and many storefront builders and page builders—reducing the need to stitch together multiple connectors.

Merchants scaling to enterprise levels should evaluate solutions for high-growth Plus brands, including headless support, checkout extensions, and dedicated account management.

Cost and ROI Considerations

A consolidated platform can often provide better value for money than multiple single-purpose tools. Instead of paying several mid-tier subscriptions, merchants can access multiple retention channels under one plan and simplify billing and reporting.

For pricing transparency and to see which plan fits a given order volume and feature set, merchants can compare Growave plans. Doing so clarifies whether consolidation reduces monthly spend or increases ROI through better coordinated programs.

Customer Stories and Inspiration

Seeing how brands implement integrated retention strategies is useful. Explore customer stories from brands scaling retention to learn practical program structures and performance benchmarks. These case studies often show how wishlist data funnels into loyalty and referral programs to drive repeat purchases.

Try Before Committing

For many merchants, the best way to evaluate consolidation is a hands-on trial and a short proof-of-concept: configure a loyalty rule, connect wishlist events, and measure LTV change over a month. Merchants can also install Growave from the Shopify App Store or compare Growave plans to determine which entry point aligns with existing order volume and growth goals.

Book a personalized demo to see how an integrated retention stack accelerates growth.

When to Choose a Single-Purpose Wishlist vs an Integrated Platform

• Choose a single-purpose wishlist (SWishlist or Wishlist Power) when:
  • The immediate need is rapid wishlist deployment and budget is the primary constraint.
  • The store does not yet have a retention program and wants to validate wishlist ROI before broader investment.
  • Developer resources are available and the team prefers to stitch together bespoke workflows.
• Choose an integrated platform like Growave when:
  • The goal is to scale repeat purchases, increase LTV, and reduce the number of apps doing overlapping work.
  • The brand anticipates using loyalty, referrals, reviews, and wishlist interactions together to create personalized retention pathways.
  • Reducing integration maintenance and consolidating analytics is a priority.

For a practical cost-benefit check, merchants should compare Growave plans and weigh that against the combined monthly cost of multiple individual apps, including additional engineering and maintenance time.

Conclusion

For merchants choosing between SWishlist: Simple Wishlist and Wishlist Power, the decision comes down to immediate needs versus longer-term integration goals. SWishlist is an excellent choice for merchants needing a low-cost, multilingual wishlist with generous free and premium tiers and clear support SLAs. Wishlist Power is better suited for merchants who need richer analytics, pixel-based tracking, and explicit compatibility with Checkout, POS, and Shopify Flow—particularly when Klaviyo and developer APIs are required.

If the objective is sustainable retention and reduced operational complexity, consolidating wishlist, loyalty, referrals, and reviews into a single platform reduces friction and improves data continuity. Growave positions itself as that unified alternative, built to deliver loyalty, reviews, referrals, and wishlist features together so merchants can focus on growth, not on managing a stack of standalone tools. To evaluate whether consolidation delivers better ROI and lower maintenance for a store, start a 14-day free trial of Growave and assess the impact on retention and LTV. Start a 14-day free trial.

For merchants who prefer to install apps immediately from the app marketplace, it is also possible to install Growave from the Shopify App Store and follow a guided onboarding to test core retention features quickly.

FAQ

What are the key differences in pricing strategy between SWishlist and Wishlist Power?

• SWishlist focuses on low-cost tiers with generous usage caps: an inexpensive Basic plan at $5/mo (7,000 additions) and a $12/mo Premium with unlimited additions. Wishlist Power follows a tiered usage model where more integrations and higher item limits require higher-priced plans (Starter $15.99, Advanced $39.99, Pro $69.99). The right choice depends on whether predictable, low-cost wishlist additions or integrated tracking and automation are higher priorities.

How do analytics and advertising integrations compare between the two apps?

• Wishlist Power offers out-of-the-box pixel integrations (GA4, TikTok) on its Advanced plan and Klaviyo integration on Pro, simplifying ad audience building and attribution. SWishlist offers API access and in-app statistics, so similar analytics can be achieved but typically require custom engineering.

Which app is better for multi-language stores?

• SWishlist explicitly tiers language support and provides up to 20 languages on Premium, making it a better fit for merchants with significant international storefront needs.

How does an all-in-one platform compare to specialized wishlist apps?

• An all-in-one retention platform combines wishlist behavior with loyalty, referrals, and reviews in a single dataset, reducing the number of paid apps and integration maintenance. This consolidation improves attribution, streamlines operations, and can increase retention by coordinating incentives. Merchants considering consolidation can compare Growave plans or install Growave from the Shopify App Store to test those benefits.