SWishlist: Simple Wishlist vs. Wishlist Mojo — In-Depth Comparison

Introduction

Choosing the right wishlist app is a deceptively important decision for Shopify merchants. A wishlist can improve conversion, reduce cart abandonment, and create a direct path to repeat purchases—but not all wishlist apps are built the same. Some offer a focused, low-cost feature set, while others add notifications, analytics, or guest functionality. Merchants must balance features, technical fit, and long-term value when adding a wishlist to their tech stack.

Short answer: SWishlist: Simple Wishlist is an excellent pick for merchants who want a lightweight, reliable wishlist with strong multilingual support and clear usage tiers; Wishlist Mojo looks like a small, promising app but currently shows limited adoption and low satisfaction based on available review data. For merchants who want to stop adding single-purpose apps and prioritize retention, a unified retention suite can deliver better value for money—combining wishlist functionality with loyalty, referrals, and reviews in one integrated platform.

This post provides an in-depth, feature-by-feature comparison of SWishlist: Simple Wishlist and Wishlist Mojo to help merchants pick the right tool. It then explains the limits of single-purpose apps and presents an alternative approach that consolidates retention features into a single platform.

SWishlist: Simple Wishlist vs. Wishlist Mojo: At a Glance

Deep Dive Comparison

This section compares the two apps across practical merchant-oriented criteria: features, setup, performance, pricing, integrations, data capture, support, and fit for growth.

Features: What each app actually does

Core wishlist functionality

SWishlist: Simple Wishlist

• Persistent wishlists for logged-in customers and possibly guest behavior depending on implementation (works with API).
• Item-level saving and shareable lists (description explicitly notes customers can share wishlists with friends).
• Frontend customization options to match store design.

Wishlist Mojo

• Core “save to wishlist” capability with quick access to a wishlist page.
• Social sharing and white-label capabilities are listed even on the free tier.
• Guest wishlists available on paid tiers.

Analysis: Both apps cover the basic expectation—save an item for later and revisit it—but SWishlist emphasizes polish (customization, sharing, developer API) and multilingual storefront support. Wishlist Mojo highlights a simple feature set with social sharing and guest lists on higher tiers.

Notifications and lifecycle messages

SWishlist: Simple Wishlist

• No explicit mention of automated email alerts (back-in-stock, price changes) in the provided description. The feature set focuses on adding, sharing, and UI customization.

Wishlist Mojo

• Email notifications for low stock, price change, and back-in-stock are available on the Gold plan and above. This is a meaningful value-add if merchant behavior relies on wishlist-triggered re-engagement.

Analysis: Wishlist Mojo provides native wishlist-triggered email capabilities that can directly recover demand. SWishlist could be combined with third-party marketing automation, but that requires additional tooling or development to trigger those events.

Sharing and social features

SWishlist: Simple Wishlist

• Explicitly calls out wishlist sharing with friends. Customization suggests the share flow and appearance can be tailored to brand needs.

Wishlist Mojo

• Social sharing is included even in the Free Plan and also offers “White Label” on that tier.

Analysis: Both support sharing, but design control and language/localization in SWishlist may make its share pages feel more native to the brand.

Multilingual and localization support

SWishlist: Simple Wishlist

• Clearly tiered language support: Free = 2 storefront languages; Basic = 7; Premium = 20. This is significant for multi-market merchants.

Wishlist Mojo

• No explicit multilingual support listed in the supplied data.

Analysis: For international stores, SWishlist is the stronger out-of-the-box multilingual choice.

Customization and developer access

SWishlist: Simple Wishlist

• Works with API; claims broad customization ("Customize everything to perfectly match your store"). API access makes it easier to integrate wishlist events into the store’s data layer.

Wishlist Mojo

• Works with Google Analytics (tracking) but no explicit API note in data provided.

Analysis: If a merchant wants the wishlist deeply integrated with other systems (CDPs, custom analytics, server-side events), an app with API support is often preferable.

Analytics and reporting

SWishlist: Simple Wishlist

• Premium plan includes "Unlimited access to all statistics." Lower tiers appear more limited or not explicit.

Wishlist Mojo

• Usage analytics/charts are a line item on the Free Plan; Google Analytics is available in Silver. Also lists data exports on Silver.

Analysis: Wishlist Mojo leans into analytics with GA support and exportable data even on lower tiers. SWishlist offers analytics, but the depth and accessibility depend on the plan.

Setup, UX, and theme compatibility

Installation and initial setup

SWishlist: Simple Wishlist

• Free setup for up to two themes on the Free plan — useful for merchants running multiple theme variations or A/B tests. Support SLA improves on paid plans (faster response times).

Wishlist Mojo

• No explicit setup assistance is listed in the supplied data. It emphasizes ease-of-use in the description but lacks concrete setup guarantees.

Analysis: The promise of theme setup and stated support timelines gives SWishlist a practical edge for merchants who want predictable launch assistance.

Storefront UX and customization

SWishlist: Simple Wishlist

• Marketing copy promises broad customization. When theme fit matters, that claim can translate into fewer layout tweaks and a more native feel.

Wishlist Mojo

• The description suggests a simple install-and-go approach; white-labeling is mentioned. Without clear examples, merchants will want to test the UI for alignment with their theme.

Analysis: Both aim for minimal friction, but merchants with strict brand/design requirements will prefer the app that lists explicit customization and theme support (SWishlist).

Performance, Scalability, and Data Limits

Usage caps and performance considerations

SWishlist: Simple Wishlist

• Limits on wishlist additions by plan: Free = 300/month, Basic = 7,000/month, Premium = Unlimited. This pricing makes growth predictable and avoids surprising overage charges.

Wishlist Mojo

• Item retention caps by plan: Free = 1,000 items; Silver = 10,000; Gold = 30,000; Platinum = 100,000.

Analysis: Both offer predictable tiers, but they implement limits differently. SWishlist limits additions per month (which helps control active writes), whereas Wishlist Mojo caps total stored items (which affects long-term retention). Merchants should estimate monthly additions and total catalog/popularity to choose which limit aligns better with expected traffic. For fast-growing stores or catalogs with viral items, higher caps or unlimited options matter.

Speed and frontend impact

• Neither app lists explicit benchmarks in the provided data. General guidance: merchant must test both in a staging environment and monitor page speed and TTI (time-to-interactive). Apps that use lightweight JavaScript and server-side integration via API typically have lower impact than heavy client-side widgets.

Pricing & Value: Comparing plans and ROI

Both apps have free tiers and low-cost paid tiers under $20/month, making them accessible for small stores that want a wishlist without heavy investment.

SWishlist: pricing breakdown and value

• Free: 300 additions/month, 2 languages, setup for up to 2 themes, 24–48h support.
• Basic ($5/mo): 7,000 additions/month, 7 languages, faster support (12–24h), all Free features.
• Premium ($12/mo): Unlimited additions, 20 languages, full analytics, top-priority support.

Value considerations:

• The free plan is conservative but functional for low-volume stores or trials.
• The Basic plan offers a large jump in monthly additions for $5 — strong value for growing stores.
• Premium provides unlimited additions and priority support for $12 — competitive for high-growth stores that still only need wishlist functionality.

Wishlist Mojo: pricing breakdown and value

• Free Plan: 1,000 wishlist items, analytics/charts, social sharing, white label.
• Silver ($4.95/mo): 10,000 items, Google Analytics, count badge, guest wishlists, data exports.
• Gold ($8.95/mo): 30,000 items + email notifications (low stock, price change, back-in-stock).
• Platinum ($19.95/mo): 100,000 items.

Value considerations:

• Free tier holds more total items than SWishlist free tier, which could suit stores with many low-frequency additions.
• Email notifications at Gold unlock recovery channels that can increase conversion without adding a separate automation tool.
• Price-per-capacity scales upward moderately; Platinum is still under $20/mo for high-volume retention.

Which offers better value for money?

• For merchants who only need wishlist storage and occasional sharing, Wishlist Mojo’s free tier holds more total items and could be perceived as better raw capacity at no cost.
• For merchants who prioritize language support, predictable monthly write limits, and faster support SLAs, SWishlist’s paid plans are strong value.
• Neither app provides loyalty, referrals, or reviews, so the full retention ROI depends on how a wishlist integrates into broader acquisition and retention flows. Merchants should weigh whether buying multiple single-purpose apps is better value than a consolidated retention platform.

Integrations, Tracking, and Data Flow

Analytics and event tracking

SWishlist: Simple Wishlist

• Works with API — which implies that wishlist events (add, remove, share) can be sent to analytics platforms, CRMs, or marketing automation tools with the proper integration. API access tends to be more flexible for advanced reporting and segmentation.

Wishlist Mojo

• Works with Google Analytics and provides usage analytics/charts. Google Analytics integration simplifies measuring wishlist behavior in standard reports and funnels.

Analysis: Google Analytics is convenient but limited to GA’s capabilities; API allows bespoke integrations. Merchants who rely on advanced personalization or want to send wishlist events to Klaviyo, a CDP, or an order orchestration system will find API support more flexible.

E‑commerce platform and third-party compatibility

• Wishlist Mojo’s stated "Works With: Google Analytics" is narrow. No list of e‑commerce endpoints or checkout integrations was supplied.
• SWishlist’s "Works With: API" suggests broader compatibility, but merchants must confirm specific integrations with checkout, cart, or customer accounts.

Analysis: For merchants running subscription platforms, POS, or headless storefronts, confirm technical compatibility before committing.

Support, Documentation, and Trust Signals

Support responsiveness and setup help

SWishlist: Simple Wishlist

• Free support: 24–48 hours. Basic: 12–24 hours. Premium: top priority. Free setup up to two themes on Free plan is notable.

Wishlist Mojo

• No SLA or setup promises listed in supplied data.

Analysis: Support SLAs matter when launching features close to campaigns or peak sales. SWishlist’s explicit timelines are a practical advantage.

App maturity and social proof

• SWishlist: 106 reviews at a 4.9 rating — this is a strong trust signal indicating broad adoption and generally positive merchant experiences.
• Wishlist Mojo: 1 review at a rating of 1.0 — this indicates either an early-stage app with low adoption or potential quality/support issues. Merchants should be cautious and test carefully.

Analysis: Reviews and ratings are imperfect but useful proxies for app reliability. The disparity here is large and should factor into risk assessments.

Security, Data Ownership, and Compliance

• Neither app in the supplied data expands on data residency, retention policies, or privacy compliance. Merchants should assess:
  • How wishlist data maps to customer records.
  • Whether wishlist exports are available and in what format.
  • How long data is stored and whether it can be purged on request.
  • If the app uses third-party servers and how those are secured.

Recommendation: Request security documentation (SOC2, encryption, data deletion policies) if handling sensitive customer data or operating under strict compliance requirements.

Migration, Coexistence, and Exit Strategy

• If a merchant later decides to change wishlist providers, evaluate:
  • Data export options (Wishlist Mojo lists data exports starting at Silver).
  • API access to programmatically extract customer wishlists (SWishlist likely supports this via API).
  • How items map to product IDs when migrating between apps.

Practical tip: Export wishlist data before uninstalling and test the import path for any replacement app.

Best Use Cases: Who should pick which app

SWishlist: Simple Wishlist is a strong fit when:

• The store is multilingual or plans to expand internationally.
• Predictable monthly write limits and unlimited Premium option are attractive.
• Merchants want developer-friendly integrations via API.
• A high-support SLA and theme setup are important.
• The store values robust social proof (many positive reviews).

Wishlist Mojo is a reasonable fit when:

• The store wants a free plan with a higher total item cap.
• Native wishlist-triggered email notifications are valuable and reduce the need for extra automations.
• Social sharing and white-labeling in a simple package are priorities.
• The merchant is comfortable with limited external reviews and wants to pilot a wishlist quickly.

The Alternative: Solving App Fatigue with an All-in-One Platform

Single-purpose apps can solve a narrow problem quickly, but adding many standalone tools creates operational overhead—multiple dashboards, fragmented data, duplicate user accounts, and increased monthly spend. This cumulative burden is often referred to as "app fatigue": merchants pay more time and money to stitch together features that could be integrated.

Growave’s approach addresses these pain points by offering a unified retention stack: loyalty, referrals, reviews, wishlists, VIP tiers, and more all under one roof. The value is not just feature consolidation but the ability to use wishlist events as triggers in broader retention plays (for example, awarding points when a wishlist item is purchased, or prompting a review after a referral completes an order).

Why consolidation matters

• Data consistency: All customer interactions (wishlist saves, referrals, rewards redemptions, and reviews) live in a single profile, making segmentation and personalization easier.
• Reduced integration burden: One integration point with commerce platforms and marketing tools cuts down engineering time.
• Cost efficiency: Paying for one platform that covers multiple needs often yields better value for money than several single-purpose subscriptions as the store scales.
• Strategic campaigns: Cross-feature campaigns (reward for sharing wishlist, referral bonuses for wishlist referrals) are significantly easier when features are native to the same product.

Growave’s value proposition: "More Growth, Less Stack"

Growave’s product philosophy centers on consolidating retention features to increase LTV while minimizing tool sprawl. The platform combines loyalty and rewards with referrals, reviews & UGC, wishlist functionality, and VIP tiers—enabling merchants to design automated programs without patching events manually across systems.

Merchants can evaluate Growave to:

• consolidate retention features into a single billing and integration contract.
• Build loyalty and rewards that drive repeat purchases while using wishlist behavior to tailor offers.
• collect and showcase authentic reviews and tie UGC into product pages and wishlists.
• Find customer stories from brands scaling retention for practical inspiration and outcomes.

(links above point to Growave pages that detail pricing, loyalty, reviews, and customer stories)

How wishlist features operate inside an integrated stack

• Wishlist events can be tracked as behavioral triggers: when a shopper saves or shares an item, the system can prompt targeted incentives (e.g., “Save 50 points when you add items to your wishlist”).
• Wishlists can be tied to VIP tiers, allowing merchants to reward repeat shoppers who curate lists and engage socially.
• Re-engagement flows (price drop, back-in-stock) can be coordinated with loyalty rewards to increase conversion lift.
• The consolidated data layer makes it possible to segment by behavior: “Customers who saved product X but haven’t purchased in 30 days” and then run a referral or discount campaign.

Integrations and technical fit

Growave supports a broad list of integrations and contact points, which reduces the need for custom development and helps merchants scale faster. The platform integrates with checkout, customer accounts, Shopify Flow, Klaviyo, Omnisend, Recharge, and more, making it straightforward to route wishlist events into existing marketing flows.

Merchants can also:

• install Growave from the Shopify App Store for quick onboarding.
• choose a plan that fits store growth and test integrated features in a controlled environment.

Practical advantages of choosing an integrated solution

• Fewer moving parts: One vendor handles feature updates, security patches, and cross-feature compatibility.
• Faster experimentation: Launch combined campaigns (loyalty + wishlist + reviews) without coordinating multiple vendors.
• Unified reporting: Single dashboards that show how wishlist behavior contributes to repeat purchases and LTV.
• Better support and onboarding: A single support channel for all retention features shortens problem resolution.

Cost comparison: single apps vs. consolidated platform

While low-cost single-purpose apps appear inexpensive individually, costs compound:

• Subscription fees for wishlist, loyalty, reviews, and referrals quickly add up.
• Hidden costs: developer time for integrations, data exports, and cross-tool orchestration.
• Opportunity costs: delayed campaigns when teams stitch together data manually.

Growave’s pricing tiers are designed to scale with order volume and feature needs. Merchants can compare plans and decide whether consolidating features into one vendor reduces total cost of ownership. For merchants evaluating price and capability, review the options to compare plans and pricing and assess fit.

Fit for enterprise and Shopify Plus

Growave supports Shopify Plus merchants with enterprise capabilities and dedicated onboarding. For high-growth brands that need headless or custom checkout integrations, Growave offers advanced plans and technical resources for a smoother launch and scaling process. Learn more about solutions tailored for larger merchants and migration strategies for enterprise stores in the Plus resources and by installing the app on Shopify.

Real merchant examples and inspiration

Merchants often prefer to see examples of what consolidation achieves. A collection of customer stories from brands scaling retention highlights concrete outcomes: higher repeat purchase rates, stronger average order values, and reduced churn.

Merchants who prioritize rapid experimentation and measurable retention lifts typically see the biggest gains from integration: a wishlist that feeds into loyalty and review prompts can have outsized effects compared with isolated wishlist installs.

Recommendations and Migration Considerations

Below are pragmatic steps for merchants deciding between SWishlist, Wishlist Mojo, or a consolidated platform like Growave.

If choosing SWishlist: Simple Wishlist

• Ideal when multilingual storefronts and an API-first approach are priorities.
• Start on the Free or Basic tier to validate behavioral impact; upgrade to Premium if additions exceed limits.
• Confirm API endpoints and request implementation documentation to map wishlist events into marketing automation.
• Test theme compatibility in a staging environment and take advantage of free theme setup on the Free plan.

If choosing Wishlist Mojo

• Use the Free plan if the goal is a quick experiment focused on social sharing and lightweight analytics.
• Upgrade to Silver or Gold for guest wishlists and email notifications if re-engagement without extra automation tooling is a priority.
• Because the app appears to have very few reviews, conduct a careful QA and support-stress test before peak sales periods.

If choosing an integrated platform (Growave)

• Map desired use cases (wishlist triggers points, loyalty redemptions, review flow) and compare them to the platform’s feature matrix.
• Run a pilot that measures incremental LTV lift from combined features rather than wishlist conversions alone.
• Consider onboarding and integration timelines as part of total cost of ownership; consolidated platforms often support faster time to value.

Conclusion

For merchants choosing between SWishlist: Simple Wishlist and Wishlist Mojo, the decision comes down to priorities:

• SWishlist: Simple Wishlist is best for merchants who need strong multilingual support, predictable usage tiers, developer-friendly API access, and a proven track record (106 reviews at 4.9). It’s a practical, reliable wishlist focused on customization and support.
• Wishlist Mojo is best for merchants who want a higher free-tier item capacity and native email notifications on paid tiers, and who are comfortable testing an app with limited public reviews.

Both apps solve the core wishlist problem, but they are single-purpose tools. For merchants who want to reduce app sprawl and use wishlist behavior strategically to increase customer lifetime value, an integrated retention platform is often a better long-term investment. Growave combines wishlist functionality with loyalty, referrals, reviews, and VIP tiers so wishlist events can trigger rewards, reviews, and automation without stitching multiple tools together.

Start a 14-day free trial to see how a unified retention stack accelerates growth: Start a 14-day free trial.

For merchants who want to install quickly or evaluate the app in the Shopify ecosystem, install Growave from the Shopify App Store.

FAQ

Which app is more reliable based on merchant feedback?

SWishlist: Simple Wishlist shows a much stronger public track record with 106 reviews and a 4.9 rating, which suggests broader adoption and higher satisfaction. Wishlist Mojo has a single review rated 1.0, which is a potential red flag about adoption or support—merchants should conduct hands-on testing before launching.

If I only need a wishlist and nothing else, which app gives better immediate value for money?

Both offer low-cost solutions. Wishlist Mojo’s Free Plan offers a larger total item capacity (1,000 items) compared with SWishlist’s Free Plan (300 additions/month). However, SWishlist’s Basic and Premium tiers provide strong language support and a clear upgrade path. The choice depends on whether capacity or localization/support is the higher priority.

How does an all-in-one platform compare to specialized wishlist apps?

An integrated platform consolidates wishlist, loyalty, referrals, and reviews into a single data model, which makes it easier to run coordinated campaigns and measure long-term retention. This reduces engineering overhead and usually provides better value for money as a store scales. For merchants seeking to boost LTV rather than only wishlist saves, an all-in-one solution can deliver more strategic returns.

Can wishlist behavior trigger emails or rewards without extra apps?

Wishlist Mojo includes native email notifications on higher tiers (Gold and above). SWishlist would typically rely on API integrations with external automation tools to trigger emails or rewards, unless bundled into an integrated platform. Choosing a platform that natively supports both wishlist events and loyalty programs avoids building and maintaining custom event pipelines.