SWishlist: Simple Wishlist vs. Wishlist Mojo — In-Depth Comparison

Introduction

Choosing the right wishlist app is one of the deceptively important decisions a Shopify merchant faces. Wishlists can reduce cart abandonment, increase repeat visits, and provide signals for inventory and marketing — but the wrong app adds technical complexity and monthly costs without delivering proportional lift.

Short answer: SWishlist: Simple Wishlist is an excellent choice for merchants who want a clean, focused wishlist with a generous free tier and strong ratings. Wishlist Mojo has a narrower track record and a limited review profile, but it offers a stepped pricing ladder with built-in notifications and analytics for stores that need those features. For merchants looking to reduce tool sprawl and unlock broader retention tactics, a unified platform such as Growave often represents better value for money.

This post provides an in-depth, feature-by-feature comparison of SWishlist: Simple Wishlist and Wishlist Mojo so merchants can decide which fits their needs. It also examines integrations, pricing, support, and scalability, then explains how an integrated retention suite can reduce overhead and increase lifetime value across loyalty, referrals, reviews, and wishlist.

SWishlist: Simple Wishlist vs. Wishlist Mojo: At a Glance

How to Read This Comparison

This comparison focuses on outcomes merchants care about: increasing repeat visits, reducing abandonment, enabling product discovery, and minimizing maintenance overhead. Each section evaluates how these apps perform against practical merchant needs and identifies which type of store would gain the most from each option.

What to expect from the analysis

• Feature-level comparison and practical implications
• Pricing vs. value for different store sizes
• Integration and technical considerations
• Support, reliability, and review-based credibility
• Clear recommendations for use cases
• A pragmatic alternative that reduces app bloat

Feature Comparison

Core Wishlist Functionality

SWishlist: Simple Wishlist — Core behavior and UX

SWishlist delivers the basic wishlist core that most merchants expect: a prominent "add to wishlist" action on product listings and detail pages, a dedicated wishlist page, and options to share saved products. It emphasizes a frictionless shopper experience with responsive UI and multi-language storefront support (2 languages in the free tier, up to 20 in Premium). The promise of theme setup for up to two themes in the free plan helps stores that lack engineering resources.

Key points:

• Smooth add/remove behavior
• Shareable lists to social channels or friends
• Multi-language storefront options on paid tiers
• Theme-friendly setup assistance included

Practical implication: This app minimizes setup overhead for merchants who primarily require a stable wishlist widget and social sharing.

Wishlist Mojo — Core behavior and UX

Wishlist Mojo provides the basic save-to-wishlist capability with a few notable extensions on paid tiers: guest wishlists, count badges, and data exports. The app highlights analytics and usage charts even on the free plan, which can help merchants measure wishlist adoption early. Higher tiers add notification features for low stock, price changes, and back-in-stock alerts.

Key points:

• Save for later and wishlist page
• Usage charts/analytics available
• Guest wishlist support on paid tiers
• Alerts and notifications on upper tiers

Practical implication: For merchants who want wishlist-derived signals (e.g., which items to restock or promote) and automated customer notifications, Wishlist Mojo packs more behavior beyond simple saving.

Customization & Theming

SWishlist: Simple Wishlist

SWishlist highlights customization, advertising “Customize everything to perfectly match your store.” The app includes free setup for up to two themes, and paid plans increase language support and analytic access. The high rating (4.9 from 106 reviews) suggests merchants find the customization reliable and the visual integration clean.

Practical strengths:

• Useful default styles that align with themes
• Setup support reduces developer time
• Language options help multi-region stores

Limitations:

• Customization depth depends on plan and may require dev help for advanced behavior

Wishlist Mojo

Wishlist Mojo’s public materials are less detailed about visual customization, focusing instead on feature additions. White label is listed in the free plan, which indicates basic branding control, but the single public review and low rating make it harder to gauge how this works across different themes.

Practical strengths:

• White label option in entry plan
• Count badges and guest wishlist improve UX on paid tiers

Limitations:

• Sparse public review data on theme compatibility
• Possibly more dev work needed to visually match complex storefronts

Sharing, Social, and Conversion Pathways

Both apps support sharing wishlists to social channels, which aids word-of-mouth and can yield referral traffic. SWishlist emphasizes social sharing as a core capability, while Wishlist Mojo lists sharing and social badges in plan descriptions.

Considerations for conversion:

• Shareable wishlists convert browsers into shoppers by leveraging social proof and gifting behavior
• Guest wishlist and email notifications (Wishlist Mojo) can re-capture anonymous visitors
• Multi-language sharing (SWishlist paid tiers) improves reach in non-English markets

Notifications, Alerts, and Re-engagement

Wishlist-driven notifications increase the likelihood that high-intent shoppers return. The two apps approach this differently:

• Wishlist Mojo: Offers email notifications for low stock, price change, and back-in-stock on Gold and above. That adds a re-engagement channel tied directly to items saved by customers.
• SWishlist: Focuses mainly on wishlist operations and sharing; notifications are not listed as a core capability in the provided description.

Implication: Stores that rely on item-level alerts to drive conversions (e.g., limited-stock fashion, restockable goods) may find Wishlist Mojo’s notification features valuable. Stores that emphasize curated shopping journeys and integrated loyalty may prefer a wishlist that complements broader retention tools.

Analytics & Reporting

Tracking wishlist usage helps merchandising and email targeting.

• Wishlist Mojo: Offers usage analytics/charts even on the free plan and data exports on Silver and above. This is useful for merchants that want to analyze wishlist trends and export raw data to internal BI tools.
• SWishlist: Premium plan includes “Unlimited access to all statistics.” Free and Basic tiers offer limited additions and language support, with tiered analytics access.

Practical view:

• Wishlist Mojo’s analytics features are accessible from lower tiers, useful for small teams that want data without upgrading.
• SWishlist’s emphasis on statistics at the Premium tier suggests more comprehensive dashboards but behind a higher price point.

Guest Experience and Accounts

Guest wishlists allow unregistered shoppers to save items and return later — especially important for DTC brands that capture intent before conversion.

• Wishlist Mojo: Explicitly lists guest wishlists on the Silver tier, which enables saving without accounts.
• SWishlist: Works with customer accounts functionality (via API) — but guest wishlist capability is not highlighted in the provided description.

Implication: If the merchant expects a high volume of one-time visitors who will return via email or social link, Wishlist Mojo’s guest wishlist may be a differentiator.

Pricing and Value

Pricing decisions should balance monthly cost against the features that directly improve conversion and lifetime value. Both apps offer a free entry point, with low-cost paid tiers that scale by usage.

SWishlist: Simple Wishlist Pricing Breakdown

• Free: 300 wishlist additions per month; 2 storefront languages; free setup up to 2 themes per store; support within 24–48 hours.
• Basic ($5/month): 7,000 additions; 7 storefront languages; faster support (12–24 hours); all Free features.
• Premium ($12/month): Unlimited additions; 20 storefront languages; unlimited statistics access; top-priority support.

Value considerations:

• The free tier is generous for small stores with limited wishlist usage.
• $5/month Basic tier looks like strong value for growing catalogs or stores with global audiences.
• $12/month Premium gives unlimited usage and reporting, which is attractive for scaling shops.

Wishlist Mojo Pricing Breakdown

• Free Plan: 1,000 wishlist items; usage analytics; share wishlist; white label.
• Silver ($4.95/month): 10,000 wishlist items; Google Analytics; count badge; guest wishlists; data exports.
• Gold ($8.95/month): 30,000 wishlist items; email notifications (low stock, price change, back in stock).
• Platinum ($19.95/month): 100,000 wishlist items.

Value considerations:

• The free tier is slightly more generous on item quotas compared with SWishlist’s 300 additions.
• The $4.95 Silver plan is cost-effective for basic analytics and guest wishlist functionality.
• Notifications are gated behind Gold ($8.95), which remains affordable for stores that need that automation.

Comparing Value for Money

• For absolute lowest cost to access analytics and guest wishlist, Wishlist Mojo’s Silver tier is a better value for money.
• For higher-rated, reliable implementation and easier theme onboarding, SWishlist’s $5 Basic and $12 Premium tiers represent stronger perceived value due to user satisfaction (4.9 rating from 106 reviews).
• Higher-level value depends on outcomes: if wishlist-driven notifications materially increase conversion for the store, Wishlist Mojo’s Gold may pay for itself. Conversely, SWishlist’s superior track record suggests fewer surprises and less support friction.

Integrations & Technical Considerations

Integrations determine how wishlist data fuels marketing automation, analytics, and customer support.

SWishlist: Simple Wishlist

• Works With: API (enables custom integrations)
• Implication: API access allows merchants and developers to build workflows to push wishlist activity into CRMs, email platforms, or custom dashboards. The multi-language support and theme setup offerings reduce initial implementation friction.

Wishlist Mojo

• Works With: Google Analytics
• Implication: Native Google Analytics integration simplifies measurement of wishlist interactions in GA, which can help merchants understand behavior in their pre-existing analytics stack. However, lack of listed API support may limit deep two-way integrations with marketing automation platforms.

Integration trade-offs:

• If the merchant’s stack relies heavily on Google Analytics for event tracking, Wishlist Mojo’s built-in GA support is convenient.
• If the store needs to synchronize wishlist data with loyalty, CRM, or email platforms, SWishlist’s API-first stance can be more flexible — assuming an engineering resource is available.

Support, Reliability, and Credibility

Support responsiveness, ongoing maintenance, and third-party credibility are often decisive.

SWishlist: Simple Wishlist

• Public Rating: 4.9 from 106 reviews. High review count and strong rating indicate broad merchant satisfaction.
• Support SLA: Free plan 24–48 hours; Basic 12–24 hours; Premium top priority.
• Practical take: Higher review volume reduces risk — the app likely handles common edge cases, theme variety, and scaling.

Wishlist Mojo

• Public Rating: 1.0 from 1 review. Very limited public feedback and a low rating raise concerns about reliability or the user experience for at least one merchant.
• Support listing: Not clearly stated beyond feature lists.
• Practical take: The single negative data point makes assessing long-term reliability difficult; merchants should contact support and test thoroughly before committing.

Recommendation:

• For low-risk adoption, SWishlist’s stronger review profile is reassuring. Wishlist Mojo requires careful vetting (test on staging, request references) due to sparse public evidence.

Privacy, Data Ownership, and Compliance

Wishlist apps collect user intent signals tied to customer accounts or email addresses. Merchants must ensure data is handled securely and in compliance with regional laws.

• SWishlist: API approach usually implies data can be exported or synchronized into merchant-owned systems. Merchants should confirm storage location and data retention policies directly.
• Wishlist Mojo: Integration with Google Analytics means event data gets logged in GA; merchants should confirm whether wishlist-derived personal data is stored separately and how it’s protected.

Action items for merchants evaluating any wishlist app:

• Ask the developer where personal data is stored and whether it is encrypted.
• Confirm the ability to export or delete customer data to comply with GDPR, CCPA, or other regulations.
• Review app access permissions before installation.

Performance and Scalability

Wishlist usage spikes can occur around sales or product launches. Scalability considerations include maximum stored items, speed of add/remove actions, and database quotas.

• SWishlist: Premium offers unlimited wishlist additions, which removes a friction point for large catalogs or returning customers who save many items.
• Wishlist Mojo: Tiered quotas (up to 100,000 on Platinum) provide explicit ceilings. Stores with extremely high wishlist volumes need to map expected use against plan quotas.

Practical guidance:

• If expected wishlist saves exceed mid-five figures per month, prefer unlimited or very high quotas to avoid surprise upgrades.
• Test performance during peak loads; a slow add-to-wishlist action degrades user experience and can lower conversion.

Implementation & Maintenance

Installation and Theme Integration

• SWishlist: Offers setup for up to two themes on the free plan — useful for merchants with limited developer capacity.
• Wishlist Mojo: Mentions white labeling and basic setup, but documentation and public support information are limited.

Recommendation:

• Merchants without in-house developers should favor an app that provides setup support and theme compatibility assurances.

Ongoing Maintenance

• Ask whether the app updates automatically to match Shopify theme changes or new storefront frameworks, and whether there are visible release notes.
• Higher-rated apps (SWishlist) tend to maintain compatibility proactively; lesser-reviewed apps may require manual intervention.

Use Cases: Which App for Which Merchant

SWishlist: Simple Wishlist — Best For

• Small to mid-size merchants that want a reliable, well-reviewed wishlist with minimal setup overhead.
• Stores that need multi-language storefront support and clean theme integration.
• Merchants prioritizing predictable support response times and steady product behavior.
• Teams that want unlimited wishlist additions at a modest price (Premium) as they scale.

Wishlist Mojo — Best For

• Merchants who specifically want wishlist-driven notifications (price changes, restock) without paying high fees.
• Stores that prioritize quick analytics and guest wishlist capability at low monthly cost.
• Small shops that want a free plan with larger item quotas and GA integration.

Pros and Cons Summary

SWishlist: Simple Wishlist

Pros:

• Strong public rating (4.9) across 106 reviews.
• Generous free setup and multi-language options on paid tiers.
• Unlimited additions on Premium; scalable pricing.
• API support enables custom workflows.

Cons:

• Focus is single-feature; merchants seeking multi-channel retention tools will need extra apps.
• Advanced customization may require developer involvement beyond included setup.

Wishlist Mojo

Pros:

• Practical feature ladder: analytics, guest wishlist, notifications.
• Affordable mid-tier pricing that unlocks useful re-engagement features.
• Larger free plan item quota than SWishlist’s free tier.

Cons:

• Extremely limited public review data and a very low rating (1.0 from 1 review), making reliability unclear.
• Fewer listed integrations beyond Google Analytics; potential limitations for deeper marketing automation.

Migration, Switching, and Exit Strategy

Merchants should plan for how wishlist data travels with customers and how to migrate if switching apps.

Checklist before switching:

• Confirm export capabilities for wishlist data (CSV, API).
• Map how wishlist identifiers align with customer email or account IDs.
• Test frontend behavior in a staging environment to ensure no theme breakage.
• Plan redirection or retention of share links if the old app published permanent wishlist URLs.

Insights:

• Wishlist Mojo lists data exports in Silver and above which helps migration.
• SWishlist’s API access is useful for bulk exports but confirm whether exports are available on non-premium tiers.

The Alternative: Solving App Fatigue with an All-in-One Platform

Shop owners often face app fatigue: increasing monthly bills, fragmented data, duplicated features across apps, and the overhead of maintaining numerous integrations. Single-purpose wishlist apps solve one problem well, but they create new ones when merchants must connect wishlists to loyalty programs, referral campaigns, review collection, and marketing automation.

What is app fatigue and why it matters

App fatigue occurs when a merchant accumulates many single-purpose apps to cover different retention and conversion functions. The consequences include:

• Higher total monthly costs for marginally incremental value.
• Fragmented customer data that prevents coordinated campaigns.
• Longer setup and QA cycles when updates to themes or Shopify change.
• Confusing support channels and mismatched SLAs.

Reducing app fatigue improves retention outcomes: fewer tools mean cleaner data, faster launch timelines, and cohesive customer experiences that drive repeat purchase behavior.

Growave’s "More Growth, Less Stack" proposition

For merchants evaluating wishlist tools alongside loyalty, referrals, and review collection, Growave offers a consolidated approach that reduces the number of apps needed. The platform bundles Loyalty & Rewards, Referrals, Reviews & UGC, Wishlist, and VIP Tiers into one integrated suite. This helps merchants:

• Consolidate retention features and avoid duplicate monthly fees. See how merchants can consolidate retention features by reviewing Growave’s pricing options.
• Build cross-channel campaigns that use wishlist signals to trigger loyalty actions or review requests through centralized workflows.
• Access multi-channel integrations that pass wishlist behavior into email, SMS, and analytics without custom connectors.

Growave’s offering is purpose-built to help merchants increase lifetime value while simplifying technology stacks. Merchants can explore Growave’s Shopify App Store listing to see installation details and reviews.

How integrated features change outcomes

• Wishlist + Loyalty: Wishlist saves become triggers for loyalty points or exclusive offers, encouraging conversion from saved items.
• Wishlist + Reviews: Items on wishlists can be prioritized for review outreach when purchased, improving social proof on high-intent products.
• Wishlist + Referrals: Saved items create easy gift or share flows that feed referral campaigns and grow customer acquisition organically.
• Unified data: Centralized dashboards reduce the need for manual data exports and improve campaign targeting by combining signals.

For merchants who want to see how an integrated stack operates in practice, Book a personalized demo to see how an integrated retention stack improves retention. (Book a demo)

Product connections and integrations

Growave connects with common tools and platforms that merchants already use, which keeps data in sync and programs actionable:

• Integration examples include Klaviyo and Omnisend for email automation, Gorgias for support context, and Recharge for subscription flows.
• For merchants on the enterprise side, Growave offers features suited to large stores and custom needs; explore solutions for high-growth Plus brands that require a robust, extensible solution.

Consolidation advantages:

• Fewer moving parts when integrating wishlists with loyalty and reviews
• Single support channel and consistent SLAs across retention tools
• Built-in multi-language support and Shopify Plus readiness to scale globally

Pricing and trial considerations

Growave provides tiered plans to fit store size and ambition. Merchants can evaluate whether the platform replaces multiple single-purpose tools for a similar or better total cost of ownership. For merchants comparing monthly spend and feature depth, consider consolidating similar budget lines into one platform to see overall savings and reduced complexity. Learn more about Growave pricing to compare plans and compute ROI.

Customer evidence and inspiration

To see how other merchants use an integrated approach to drive retention, review customer stories from brands scaling retention. Merchants who have consolidated their retention stack into a single provider often report faster time to ROI due to coordinated campaigns and reduced operational overhead.

Technical and enterprise capabilities

For merchants on Shopify Plus or operating headless storefronts, Growave supports advanced use cases and customizations:

• Checkout extensions, API & SDK options, and headless support are available on higher tiers.
• Dedicated success managers and launch plans help migrate and launch consolidated programs.

For Plus merchants considering consolidation, explore Growave’s solutions for Shopify Plus stores.

How the alternative compares to the two wishlist apps

• Feature breadth: Unlike SWishlist and Wishlist Mojo, Growave bundles wishlist functionality with loyalty, referrals, and reviews, turning wishlist signals into actionable programs.
• Data centralization: Growave’s integrated data model reduces the need to export wishlist data to other marketing tools.
• Support and scaling: Growave’s higher-tier plans include customer success resources tailored to larger brands.

If a merchant’s goal extends beyond a single wishlist to building long-term customer value and fewer discrete apps, a consolidated platform can deliver better returns. Merchants can install Growave from the Shopify App Store to evaluate compatibility with existing themes and workflows.

Migration Considerations When Moving to an Integrated Platform

• Export wishlist items from the existing app (verify availability on the current plan).
• Map wishlists to customer accounts to maintain historical intent signals.
• Use API or import tools provided by the integrated platform to ingest wishlist data into loyalty or review workflows.
• Test campaigns where wishlist activity triggers email or loyalty actions before launching to the entire customer base.

Growave includes onboarding resources and integrations to simplify migration. For hands-on walkthroughs, schedule a session with the team to explore how existing wishlist data can be used to seed loyalty programs.

Final Recommendations and How to Decide

Choosing between SWishlist: Simple Wishlist and Wishlist Mojo depends on priorities:

• Choose SWishlist: Simple Wishlist if:
  • The priority is a reliable wishlist with strong merchant reviews.
  • The store wants low-effort theme setup and multi-language capabilities.
  • The merchant values predictable support SLAs and API access for customization.
• Choose Wishlist Mojo if:
  • The priority is immediate access to guest wishlists, Google Analytics events, and email notifications at lower price points.
  • The merchant plans to use wishlist notifications to re-engage high-intent browsers.
• Choose an integrated platform (Growave) if:
  • The goal is to reduce tool sprawl and connect wishlist signals with loyalty, referrals, and reviews.
  • The merchant needs centralized reporting, fewer integrations, and the ability to run coordinated retention campaigns.
  • Long-term value and LTV growth are priorities, not just a single feature.

Conclusion

For merchants choosing between SWishlist: Simple Wishlist and Wishlist Mojo, the decision comes down to risk tolerance, desired features, and extension plans. SWishlist offers a well-reviewed, dependable wishlist with helpful setup and a clear growth path; Wishlist Mojo provides an inexpensive ladder of features including notifications and GA integration but has sparse public credibility. Both are valid options depending on whether the merchant values reliability and support track record (SWishlist) or a low-cost path to notifications and guest wishlist behavior (Wishlist Mojo).

At the same time, single-purpose wishlist apps can create fragmentation when stores also need loyalty, reviews, referrals, and VIP tiers. Consolidating retention functionality into one platform can reduce monthly costs, centralize customer data, and unlock more coordinated campaigns that increase retention and lifetime value. Merchants who want to explore a unified retention approach and try an integrated wishlist, loyalty, and reviews stack can start a 14-day free trial to evaluate Growave’s suite and see whether combining tools yields better value for money. (Compare plans and start a free trial)

Frequently, the fastest path to higher LTV is not another single-purpose app, but fewer, better-connected tools that make customer intent actionable.

FAQ

How do SWishlist and Wishlist Mojo differ in terms of reliability and support?

SWishlist has a robust public profile (4.9 across 106 reviews) and clearer support SLAs across tiers, which suggests more consistent reliability and developer responsiveness. Wishlist Mojo has limited public feedback (1 review, rating 1.0), so merchants should perform validation and request support previews before committing.

Which app offers better analytics for wishlist behavior?

Both provide analytics, but Wishlist Mojo advertises usage charts on the free plan and data exports on Silver and above, which is handy for early analysis. SWishlist’s Premium plan promises “unlimited access to all statistics,” suggesting a more comprehensive analytics experience at higher tiers. Merchants should confirm which dashboards and export formats match their analytics workflows.

Can wishlist activity be used to trigger loyalty or referral rewards?

Not directly within single-purpose wishlist apps unless a custom integration is built. For merchants who want wishlist actions to trigger loyalty rewards or referral incentives automatically, an integrated platform that includes both wishlist and loyalty functions is a more practical solution. See how merchants merge wishlist behavior with loyalty programs for more cohesive retention strategies.

How does an all-in-one platform compare to specialized apps?

An all-in-one platform reduces integration overhead and centralizes customer data, enabling coordinated campaigns that are difficult to manage with discrete apps. While specialized apps might deliver deeper functionality in a single domain at a lower initial cost, the combined operational and integration costs can outweigh those savings. For merchants focused on retention and LTV growth, consolidating tools often delivers better ROI and faster time to market.