SWishlist: Simple Wishlist vs. Webkul Product Wishlist: An In-Depth Comparison

Introduction

Choosing the right wishlist app is deceptively important. Wishlists are a small feature on the surface, but they affect conversion rates, email reactivation, social sharing, and long-term customer value. Shopify merchants often need to choose between lightweight, low-cost tools and more configurable—but fragmented—solutions. This article compares two focused wishlist apps to help merchants decide which one fits their business needs.

Short answer: SWishlist: Simple Wishlist is an excellent choice for merchants who want a polished, easy-to-install wishlist with generous free and low-cost plans and strong user ratings. Webkul Product Wishlist suits stores that need basic category-based wishlists with simple reminder functionality at a low monthly price. For merchants looking to reduce tool sprawl and access loyalty, referrals, reviews, and wishlist in a single integration, an all-in-one retention platform can deliver better value for money and longer-term growth.

The purpose of this post is to offer a thorough, feature-by-feature comparison of SWishlist: Simple Wishlist (by SoluCommerce) and Webkul Product Wishlist (by Webkul Software Pvt Ltd). This comparison covers features, pricing and value, integrations, user experience, support, and recommended use cases. After the direct comparison, the article explains how an integrated platform can solve “app fatigue” and introduces an alternative approach.

SWishlist: Simple Wishlist vs. Webkul Product Wishlist: At a Glance

Deep Dive Comparison

This section examines each app across important merchant-facing criteria: core features, customization, pricing and value, integrations, data and privacy, analytics, support, storefront experience, and ideal use cases.

Core Features

SWishlist: Simple Wishlist — Core Capabilities

SWishlist centers on the core wishlist experience: adding favorites, sharing lists, and visual customization. The app markets itself as a way to boost engagement and reduce cart abandonment by letting customers save items and return later.

Key capabilities:

• Seamless adding of favorites to a wishlist from product pages.
• Shareable wishlists so customers can send a curated list to friends and family.
• Customizable appearance to match the store theme and branding.
• Multi-language storefront support (up to 20 languages on the Premium plan).
• Support tiers vary by plan (response times improve at higher tiers).

The offering is coherent for what it promises: a shopper-focused wishlist that is attractive, shareable, and localized. The app’s 4.9 rating from 106 reviews suggests consistent positive experiences from merchants who prioritize the core wishlist flow.

Webkul Product Wishlist — Core Capabilities

Webkul’s Product Wishlist emphasizes organization and reminders. It allows customers to create wishlist categories and save items to those categories, plus store owners can send reminder emails to customers about wishlist items.

Key capabilities:

• Customer-created wishlist categories for organizing saved products.
• Admin tracking of wishlist data for each customer.
• Reminder emails to prompt purchase of wishlist items.
• Various wishlist icons to match visual style.
• Requires login for customers to access wishlist contents.

Webkul’s listing is straightforward and focused on list management and retrieval. The app has a 5.0 rating but from only 2 reviews, which makes it hard to interpret long-term merchant satisfaction.

Feature Comparison — What Both Apps Cover

Both apps deliver the essential wishlist functions: saving items, retrieving them later, and a degree of front-end customization. Differences are in depth:

• SWishlist places more emphasis on sharing and multi-language storefronts.
• Webkul focuses on category organization and reminder emails.

Customization and Theming

SWishlist: Design Flexibility

SWishlist touts the ability to "customize everything to perfectly match your store." Practical advantage:

• Theme integration: free setup up to two themes on the free plan reduces friction.
• Iconography and UI placement can be changed to suit a store’s visual hierarchy.
• Language support scales with plan level, enabling better experiences for multilingual stores.

Customization is likely sufficient for most stores seeking a native-looking wishlist without custom development. Merchants who need advanced UI behaviors or deep checkout-level integrations will find the scope limited to wishlist presentation and front-end placement.

Webkul Product Wishlist: Design Options

Webkul offers multiple wishlist icons and presumably basic placement options. The product description does not detail theme setup assistance or multilingual capabilities, indicating more limited front-end customization out of the box. Stores with unique visual identities may need to perform manual styling or engage a developer.

Pricing and Value

Pricing is where merchants make quick yes-or-no decisions. Both apps are positioned as low-cost additions, but the structure and limits matter.

SWishlist Pricing Structure and Practical Limits

SWishlist provides a tiered approach:

• Free Plan: Free. Includes 300 wishlist additions per month, 2 languages storefront, free setup up to 2 themes, and support within 24–48 hours.
• Basic Plan: $5 / month. 7,000 wishlist additions per month, 7 languages, faster support (12–24 hours), and all features in Free plan.
• Premium Plan: $12 / month. Unlimited wishlist additions, 20 languages, unlimited stats, top-priority support.

Value analysis:

• The free tier is genuinely usable for very small stores or low-volume traffic experiments.
• The Basic plan offers substantial addition volume (7,000 per month) for a very low monthly fee, which is good value for stores with modest traffic.
• The Premium plan is still inexpensive relative to many add-on apps and removes limits entirely, making it good value for high-volume stores that only need wishlist functionality.

The explicit addition limits are a transparent way to scale; merchants can forecast costs based on wishlist activity.

Webkul Pricing Structure and Practical Limits

Webkul lists:

• Basic Plan: $7 / month.

Value analysis:

• A single low-cost plan makes the decision simple. Merchants pay $7 per month, presumably with no tiered limits declared publicly.
• The plan’s pricing sits between SWishlist’s Basic and Premium plans. Without more detail on caps or limits, it’s harder to model cost at scale.
• Webkul’s approach could be attractive for merchants who prefer a single monthly price and don’t want to think about incremental limits.

Comparative Value Summary

SWishlist offers a free tier and a clear, low-cost upgrade path tied to usage, which can be compelling for stores testing wishlists or those with seasonal spikes. Webkul positions itself as a straightforward paid option that might suit merchants who prefer to avoid usage caps (if caps are not present), but the lack of transparency on limits and the tiny review base make evaluating long-term value more difficult.

Overall, SWishlist presents better value for merchants who want predictable scaling from free to paid plans. Webkul may offer similar short-term value for a fixed $7 per month but requires merchant diligence about undisclosed limits and long-term support expectations.

Integrations and Ecosystem Compatibility

SWishlist Integrations

SWishlist lists API compatibility, which opens possibilities:

• API support allows custom integrations with CRM, email platforms, or analytics.
• Multi-language support helps stores that use Shopify’s multi-language features or translation apps.

However, the app does not advertise deep native integrations with major marketing tools or checkout-level hooks. For merchants who want the wishlist to feed into loyalty, abandonment flows, or advanced segmentation without development, the API offers flexibility but requires engineering resources.

Webkul Integrations

Webkul mentions “Works With: Product Auction,” implying compatibility with certain auction workflows. It does not list a broad marketing or checkout integration set. Webkul’s strength is in wishlist organization and admin-side controls; if a merchant needs tight integrations with third-party marketing stacks, additional development or middleware may be required.

Integration Comparison — Practical Implications

For small merchants using basic email flows, either app can supply wishlist data via admin exports or simple integrations. For brands seeking to align wishlist data with loyalty rewards, referral campaigns, or automated lifecycle emails, a solution that includes built-in integrations or an integrated retention platform will be faster to deploy and easier to maintain.

Data, Privacy, and Ownership

Both apps rely on customer accounts or cookies for saving wishlists.

• Webkul requires customers to log in to access wishlist contents. Requiring login can improve data linkage but may reduce add-to-wishlist conversions from guest shoppers.
• SWishlist does not explicitly state login requirements in the provided description, which can imply guest wishlist functionality or flexible configurations. The specific behavior should be confirmed during installation or in the app documentation.

Merchant considerations:

• Determine where wishlist data is stored and whether it can be exported for CRM or BI analysis.
• Review privacy and data retention settings in the app dashboard.
• Confirm that reminder email functionality respects opt-in and email consent practices to stay compliant with privacy regulations.

Analytics and Reporting

SWishlist Reporting

SWishlist’s Premium plan includes “unlimited access to all statistics,” implying a built-in analytics dashboard for wishlist additions, shares, and potentially conversion attribution. For merchants who want visibility into wishlist performance (e.g., conversion rate from list to purchase), SWishlist appears to provide more robust reporting at higher tiers.

Webkul Reporting

Webkul allows store owners to track wishlist data for each customer, which covers basic monitoring. The app’s reminder mail feature suggests tracking of items pending purchase, but the public description lacks mention of a dedicated analytics dashboard.

Practical Takeaway

Merchants who rely on wishlist metrics to inform merchandising or email campaigns will find SWishlist’s reporting on the Premium plan more appealing. Webkul delivers customer-level tracking but may require manual exports or additional tooling for advanced analytics.

Support and Documentation

Support quality is a major factor for merchants who prefer low-touch or fast-response operations.

• SWishlist offers response time SLAs tied to plans: 24–48 hours on Free, 12–24 hours on Basic, and top-priority fastest support on Premium. The app’s 106 reviews and a 4.9 rating suggest consistent merchant satisfaction with support responsiveness and feature performance.
• Webkul’s public listing does not show explicit support response times. With only 2 reviews, it’s hard to draw conclusions about ongoing support quality.

Values to weigh:

• Faster support reduces time-to-resolution and is often worth minor monthly increments.
• Free setup for theme integration (offered by SWishlist) reduces implementation risk and time.

Storefront Experience and Conversion Flow

A wishlist’s UX affects adoption by customers and ultimately how much it contributes to revenue.

• SWishlist: Emphasizes seamless add-to-wishlist flows and shareable lists, which helps social and gifting use cases (holidays, wishlists for gift-givers). Multi-language support also improves conversion across global customer bases.
• Webkul: Category-based wishlists are excellent for customers who plan purchases over time and want organization (e.g., “Summer wardrobe,” “Gifts for mom”). Reminder emails are useful to re-engage, but requiring login may be a friction point.

Merchants should consider customer expectations:

• Gift-heavy or socially-shared catalogs benefit from sharing and guest-friendly wishlists.
• Deep-consideration products (higher price, multi-stage buying) benefit from category organization and reminder touchpoints.

Security, Performance, and Scalability

Performance is often overlooked in app selections but matters for page load speed and SEO.

• SWishlist’s small footprint and straightforward features minimize performance impact. API support offers a path to scalable integrations for larger stores.
• Webkul’s simple feature set is unlikely to pose performance issues, but the store must confirm that client-side scripts are optimized and lazy-loaded where possible.

Scalability considerations:

• SWishlist’s Premium plan lifts addition caps, which is critical for higher-traffic merchants.
• Webkul’s single plan needs clarification on whether there are internal throttles; merchants at scale should validate this with the vendor.

Migration, Installation, and Setup

Both apps appear easy to install from the Shopify App Store or via developer channels, but practical differences exist:

• SWishlist includes free setup up to 2 themes on the free plan, which reduces manual theme edits and setup time. Higher tiers include faster support and priority help for theme conflicts.
• Webkul typically provides basic setup, but the public listing doesn’t promise free theme setup or time-bound support responses. Expect some manual configuration.

For merchant teams with minimal developer resources, SWishlist’s included setup reduces friction.

Use Cases and Recommendations

This section frames which app is better suited to common merchant scenarios.

• Stores on a tight budget seeking a simple wishlist and easy install: SWishlist’s free plan is a compelling starting point. Its feature-to-price ratio and positive review sample make it a low-risk choice.
• Stores that want organized, category-based wishlists with reminder emails: Webkul Product Wishlist has those built-in features and a predictable $7/month price.
• Global stores or stores needing multiple languages and scaling wishlist additions: SWishlist’s Basic and Premium plans explicitly support multi-language storefronts, making it a better fit.
• Stores that need wishlist data to feed loyalty or referral campaigns: Neither app includes deep retention features natively; integrating wishlist events with separate loyalty apps will add complexity. This is where an integrated retention platform is a stronger long-term option.

Pros and Cons — Quick Bulleted Summaries

SWishlist: Simple Wishlist

• Pros:
  • Strong merchant satisfaction (4.9 from 106 reviews).
  • Clear tiered pricing including a usable free plan.
  • Multi-language support and free theme setup.
  • Shareable wishlists for gifting and social use cases.
• Cons:
  • API is available but no deep out-of-the-box integrations with loyalty or review platforms.
  • Advanced analytics gated to Premium plan.

Webkul Product Wishlist

• Pros:
  • Category-based wishlists and reminder emails built-in.
  • Simple price point ($7/month) for merchants wanting core functionality.
  • Admin-level tracking for wishlist data.
• Cons:
  • Very small review sample (2 reviews), which limits reliability of rating.
  • Less transparency on multi-language support and setup assistance.
  • Requires login for wishlist access, potentially reducing add-to-wishlist conversions.

The Alternative: Solving App Fatigue with an All-in-One Platform

Installing a single-purpose wishlist app is a common short-term solution. Over time, merchants often add a separate loyalty app, a referral app, a reviews tool, and more—each bringing separate billing, front-end scripts, and support channels. This leads to "app fatigue": increased maintenance cost, redundant functionality, inconsistent customer experience, and higher technical debt.

An integrated retention platform aims to address app fatigue by combining multiple retention-focused tools into a single suite. Growave’s approach follows the principle "More Growth, Less Stack," providing a consolidated way to build and maintain customer retention programs without juggling multiple vendors.

What Is App Fatigue?

App fatigue occurs when a merchant uses many single-purpose apps to solve adjacent problems. Symptoms include:

• Overlapping front-end scripts that slow page loads.
• Multiple dashboards and logins that complicate analytics.
• Duplicate or inconsistent customer experiences (e.g., a wishlist that isn’t recognized by a loyalty program).
• Higher total cost of ownership due to multiple subscriptions and duplicated support costs.

App fatigue increases the operational overhead of growth programs and slows down experimentation because each new capability may require integration work or extra budget approvals.

How an All-in-One Platform Reduces Friction

An integrated retention suite consolidates wishlist, loyalty, referrals, reviews, and VIP tiers so the same customer actions can trigger cross-program workflows without extra integration work. Practical benefits include:

• Unified customer profiles that map wishlist actions to reward points, referral conversions, and review prompts.
• Single billing and centralized support to simplify vendor management.
• Faster time-to-value because features share the same configuration and event model.
• Consistent branding and UX across loyalty, wishlist, and review prompts.

Merchants considering long-term retention strategies should evaluate whether a single integrated solution provides better value for money compared to stacking multiple single-purpose apps.

Growave’s “More Growth, Less Stack” Value Proposition

Growave bundles loyalty, referrals, reviews, wishlist, and VIP tiers within one platform. That consolidated approach reduces operational overhead and increases the odds that wishlist engagement will convert into repeat purchases.

Key elements of the Growave value proposition:

• Built-in loyalty and referral mechanics that can reward wishlist actions (e.g., adding an item to a wishlist triggers points).
• Review and UGC collection designed to leverage wishlist engagement into product social proof.
• Wishlist functionality that integrates directly with loyalty and referral workflows.

Merchants evaluating consolidated retention solutions can compare potential savings in tool administration and development time against the monthly price of an integrated platform.

How Growave Maps to Merchant Needs

Below are practical ways Growave addresses the limitations of single-purpose wishlist apps:

• Consolidate wishlist events into broader lifecycle campaigns — instead of exporting wishlist data into separate tools, the same platform can trigger loyalty rewards or review requests. This simplifies segmentation and reduces integration time. Merchants can consolidate retention features without purchasing multiple apps.
• Use loyalty mechanics to increase wishlist conversion — store credit, points, and VIP perks motivate customers to complete purchases from their saved lists. Merchants can explore integrated loyalty and rewards that drive repeat purchases to see how wishlist interactions become part of a reward path.
• Turn wishlist activity into social proof — prompting customers who share wishlists to leave reviews or UGC increases authenticity; Growave’s reviews suite helps merchants collect and showcase authentic reviews.
• Avoid duplicate front-end scripts — one integrated script reduces performance overhead and lowers the chance of JS conflicts.

Practical Integrations and Commerce Compatibility

Growave supports a wide range of commerce touchpoints and third-party tools, which makes it suitable for stores that rely on ecosystem integrations. For merchants that use popular email and CX tools, Growave is built to integrate with them so wishlist-driven messages can be routed to existing automations.

Merchants can choose to add Growave directly via the Shopify App Store to reduce installation friction or review pricing and plan options before integrating:

• The Growave Shopify App Store listing helps merchants add an integrated retention suite to their store quickly and safely.
• For cost modeling and plan comparisons, merchants can consolidate retention features and compare plans.

Feature Callouts — Where an Integrated Platform Excels

• Loyalty & Rewards: Assign points for wishlist actions to accelerate conversion and increase lifetime value. See how loyalty and rewards are implemented as core growth levers through the platform’s loyalty and rewards that drive repeat purchases.
• Reviews & UGC: Automate review collection post-purchase and surface UGC alongside wishlist items to influence future shoppers. The ability to collect and showcase authentic reviews complements wishlist-driven merchandising.
• Wishlist and VIP Tiers: Wishlist data can be used to qualify customers for VIP perks or early access, creating a direct funnel from saved items to high-value purchases.
• Multi-Channel Support: Growave supports Shopify Plus and many third-party platforms, which is critical for growing brands that scale internationally or sell across channels. Merchants can explore solutions for high-growth Plus brands for enterprise needs.

Early Action Suggestion — See the Fit First

Merchants who want to evaluate an integrated approach without committing to multi-app migration can:

• Request a demo to see how wishlist actions map to loyalty and referral flows in practice. Book a personalized demo to see how an integrated retention stack accelerates growth. (This is a direct call to action to schedule a demo: Book a personalized demo.)

Cost-Comparison Thought Exercise

When comparing costs, include the true total cost of ownership:

• Monthly subscriptions for several single-purpose apps.
• Developer hours to connect APIs or fix theme conflicts.
• Support and update time for multiple vendors.
• Potential lost revenue from inconsistent CX across tools.

Consolidating into a single plan can be more expensive month-to-month at first glance, but it often offers better long-term value when factoring in reduced integration cost, fewer scripts, and combined reporting. Merchants can examine plan tiers and trial options to understand the ROI: compare Growave plans and trial options to model the potential savings and increased lifetime value from integrated retention tactics by visiting the page to consolidate retention features.

Migration and Implementation Considerations

Switching from single-purpose wishlist apps to an integrated platform requires planning.

• Inventory wishlist data: Export saved items and customer lists before uninstalling a wishlist app. Confirm whether the existing app allows CSV exports or API retrieval of wishlist contents.
• Align events: Map existing wishlist events (add-to-wishlist, share-to-email, reminders) to the new platform’s events so loyalty and email automations can trigger without data loss.
• Theme integration: Ensure that the new platform provides theme-install scripts or free setup. For stores that rely on heavy customizations, plan for a developer window to reconcile UI differences.
• Test carefully: Soft-launch the integrated wishlist so customers on a segment experience the new flow first. Monitor page speed, conversion rate, and email deliverability.

Growave’s support and migration guidance can ease the transition. For merchants who prefer to install from the Shopify App Store, the Growave listing lets merchants add the platform quickly and begin testing: add an integrated retention suite to Shopify via the marketplace. For merchants who want a hands-on planning session, there are options to consolidate retention features and engage onboarding support.

Conclusion

For merchants choosing between SWishlist: Simple Wishlist and Webkul Product Wishlist, the decision comes down to priorities:

• SWishlist: Simple Wishlist is best for merchants who want a high-quality wishlist experience with clear tiered pricing, multi-language support, shareable lists, and a strong track record (4.9 rating from 106 reviews). It is particularly well-suited for stores that need a polished wishlist with a reliable support model and predictable upgrade paths.
• Webkul Product Wishlist is best for merchants who need category-based wishlist organization and built-in reminder emails at a low fixed monthly price. It serves small stores that want functional wishlist categorization without tiered plans, but merchants should be comfortable with the small review sample and verify support expectations.

For merchants focused on long-term customer retention, reducing technical overhead, and unlocking higher lifetime value, a consolidated retention platform can provide better value for money than stacking multiple single-purpose apps. By combining loyalty, referrals, reviews, VIP tiers, and wishlist into one product, an integrated approach reduces scripts, simplifies analytics, and allows wishlist actions to trigger loyalty and review workflows seamlessly.

Start evaluating a unified retention stack with a risk-free trial to compare outcomes directly. Begin a 14-day free trial to see how consolidating wishlist, loyalty, and reviews improves retention and reduces tool sprawl: start a 14-day free trial.

FAQ

Q: Which app is easier to install and get live quickly? A: SWishlist focuses on ease of install and even includes free theme setup for up to two themes, which reduces implementation time for small teams. Webkul also installs easily but does not advertise free theme setup; merchants should confirm setup options before installing.

Q: How do the apps compare on customer engagement features like sharing and reminders? A: SWishlist emphasizes shareable wishlists and multi-language storefronts, which are useful for gifting and social traffic. Webkul emphasizes wishlist categories and reminder emails, which are useful for re-engaging customers who save items for later. The choice depends on whether the merchant wants sharing-first or organization/reminder-first functionality.

Q: How does an all-in-one platform compare to specialized apps? A: An all-in-one platform reduces operational complexity and enables cross-feature workflows—wishlist actions can directly influence loyalty rewards, referral incentives, and review requests—without wiring multiple apps together. For merchants who plan to scale retention efforts beyond a wishlist, consolidation often delivers better value and faster time-to-value.

Q: If a merchant starts with a wishlist app, when should they consider moving to an integrated platform? A: Consider moving when multiple single-purpose apps create maintenance burden, page performance issues, or when wishlist data must feed loyalty or review programs. If wishlist activity becomes a meaningful signal for segmentation and lifecycle campaigns, an integrated retention platform becomes a strategic next step.