SWishlist: Simple Wishlist vs. Webkul Product Wishlist: An In-Depth Comparison

Introduction

Choosing the right wishlist app is one of the small decisions that can quietly shift conversion rates, customer experience, and long-term retention. With hundreds of single-purpose apps on Shopify, merchants must weigh features, price, integrations, and support before adding another tool to the stack.

Short answer: SWishlist: Simple Wishlist is an excellent choice for merchants who need a lightweight, well-reviewed wishlist with generous usage tiers and multi-language support, while Webkul Product Wishlist is more of a basic, category-focused option that fits stores wanting a simple paid plan and reminder emails. For merchants looking to reduce app sprawl and unlock integrated retention tools—loyalty, referrals, reviews, and wishlist—an all-in-one platform like Growave often delivers better value for money.

This article provides a feature-by-feature comparison of SWishlist: Simple Wishlist (SoluCommerce) and Webkul Product Wishlist (Webkul Software Pvt Ltd). It highlights strengths and limitations, explains which merchants each app suits best, and outlines how an integrated alternative can eliminate the overhead of multiple single-purpose tools.

SWishlist: Simple Wishlist vs. Webkul Product Wishlist: At a Glance

Feature-by-Feature Comparison

Core Wishlist Functionality

Adding and Saving Items

SWishlist provides straightforward add-to-wishlist functionality with an emphasis on a frictionless front-end experience. Items can be saved quickly from product pages and curated into a single wishlist. The app highlights seamless "favorite" interactions that mimic native e-commerce behavior.

Webkul Product Wishlist allows customers to add products and organize them into categories. This categorical structure can help shoppers organize long-term browsing (e.g., "Gifts," "For Home") but requires customers to be logged in to access saved items, introducing a friction point for guest shoppers.

Key considerations for merchants:

• If anonymous or guest wishlisting is important for conversion, SWishlist’s flexible front-end behavior is likely preferable.
• If organizing products by intent is a priority, Webkul’s category feature may be a differentiator.

Sharing and Social Behavior

SWishlist advertises sharing functionality, enabling customers to share wishlists with friends. That capability supports social proof and gift sharing flows, which can directly influence purchase behavior during peaks such as holidays.

Webkul also supports wishlist sharing implicitly through customer account access, but its core positioning emphasizes categories and reminder emails rather than built-in social sharing features.

Practical takeaway:

• For marketers who rely on social gifting or referral-style purchase triggers, SWishlist’s sharing-driven UX offers stronger native support.

Wishlist Accessibility and Login Requirements

One practical difference: Webkul requires customers to log in to access their wishlists, which can increase data quality for merchants but also reduces frictionless adoption. SWishlist is marketed as seamless and does not emphasize mandatory login for every interaction, creating a lower barrier to entry.

Merchant impact:

• For stores prioritizing conversion and lower friction, a wishlist that works without forcing login will usually result in higher engagement.
• For stores prioritizing data capture and verified identities, Webkul’s approach can improve tracking accuracy.

Customization & UX

Visual Customization

SWishlist claims customizable visuals ("Customize everything to perfectly match your store"), theme setup support for up to two themes on free plan, and priority setup on paid tiers. This shows a focus on boutique branding and integration with store design systems.

Webkul includes multiple wishlist icons and basic UI options, but the documentation and store listing suggest less emphasis on deep visual customization.

Practical advice:

• If brand presentation and pixel-perfect UI are important, SWishlist’s explicit customization support and setup service create a smoother path to a branded wishlist experience.
• For stores willing to accept a more utilitarian UI to save development time, Webkul can suffice.

Multi-Language Support

SWishlist offers multi-language storefront support across plans: 2 languages on the free tier, 7 languages on Basic, and 20 languages on Premium. For stores targeting international audiences, this is an important advantage.

Webkul’s app listing does not emphasize multi-language support, suggesting limited or no built-in localization features.

Implication:

• International merchants should favor SWishlist unless they have a separate localization workflow that covers UI elements.

Sharing, Reminders, and Conversion Triggers

Reminder Emails

Webkul includes a reminder email function allowing merchants to send emails prompting customers to purchase items saved in wishlists. This is a direct conversion tool and can be useful in reactivating interest.

SWishlist's listing mentions statistics and analytics but does not specifically call out built-in automated reminder emails. Merchants using SWishlist may need a separate email platform or manual automation if reminders are needed.

Operational trade-offs:

• Webkul offers a basic conversion tool (reminder emails) inside the app.
• SWishlist may require integration with email platforms to replicate the same behavior.

Social Sharing and Viral Growth

SWishlist’s sharing capability is designed to help customers share whole wishlists with friends, directly supporting gift buying and social referral flows. Webkul’s category structure may be shareable but is not presented as a central viral growth tool.

Consider this when planning holiday campaigns or gifting strategies—SWishlist supports native social behaviors more directly.

Analytics, Reporting & Admin Controls

SWishlist advertises "Unlimited access to all statistics" on its Premium plan, indicating a tiered analytics offering. Merchants who want to measure add-to-wishlist volumes, conversion rates from wishlist to purchase, and wishlist-level product popularity will find this useful.

Webkul indicates that store owners can "track all the data of the Wishlist created" but with a much smaller app store footprint (only 2 reviews). The depth and usability of those reports may vary and require testing.

Recommendation:

• Merchants who need built-in analytics without custom tracking are better supported on SWishlist’s premium tier.
• For merchants comfortable exporting or augmenting data via API, Webkul’s tracking may be adequate.

Multichannel & Integration Capabilities

SWishlist notes API support, which permits developers to connect wishlist events with CRM, analytics, email flows, or bespoke systems. The app also includes theme-level integration services in its setup plans.

Webkul’s "Works With" shows Product Auction—suggesting compatibility with products or features tied to auctions—but does not advertise a broader integration set.

Integration implications:

• SWishlist’s API opens opportunities to integrate wishlists into email workflows, loyalty programs, and analytics pipelines.
• Webkul’s narrower integration scope can be fine for single-store operations with limited integration needs.

Performance & Quotas

A core practical difference is SWishlist’s plan-based quotas:

• Free: 300 wishlist additions per month
• Basic ($5/month): 7,000 additions per month
• Premium ($12/month): Unlimited additions

These clearly-stated tiers help merchants plan for growth and cost predictability.

Webkul’s listing shows a single Basic Plan at $7/month, and the app store listing does not advertise addition quotas or tiered usage limits. Merchants should confirm expected load, especially for larger catalogs or high-traffic stores.

Merchant guidance:

• Stores with a high volume of saved items should plan for SWishlist Premium or confirm Webkul’s handling of scale.
• The transparency of SWishlist’s quotas is a practical advantage when forecasting costs.

Security, Data, and Privacy

Both apps operate on Shopify and must adhere to Shopify’s data handling standards, but merchants should review app-specific privacy policies for wishlist data storage and exportability. Webkul’s login requirement can make wishlist data more tied to customer records, while SWishlist’s ease-of-use approach may store more anonymous interactions unless tied to accounts via API.

Checklist for merchants evaluating privacy:

• Confirm whether wishlist items export with customer email or ID.
• Verify retention policy, deletion workflows, and compliance with laws (e.g., GDPR if selling to EU customers).

Pricing & Value Analysis

Pricing is a frequent deciding factor for small merchants. The two apps approach pricing very differently.

SWishlist Pricing Tiers (Value for Money)

• Free: 300 additions/mo, 2 languages, free setup for up to two themes, 24–48 hour support
• Basic ($5/mo): 7,000 additions/mo, 7 languages, faster support (12–24 hours)
• Premium ($12/mo): Unlimited additions, 20 languages, full stats, top-priority support

Value analysis:

• SWishlist offers a compelling entry point with a feature-rich free tier for very small stores.
• The jump to Basic at $5/mo unlocks a massive increase in capacity and localization.
• Premium at $12/mo effectively removes usage constraints and adds priority support—very competitive for stores that rely heavily on wishlists.

Webkul Pricing (Value for Money)

• Basic Plan: $7/month

Value analysis:

• Webkul’s single plan simplifies decision-making but leaves unclear what usage caps or advanced support are provided.
• The $7 price sits between SWishlist Basic and Premium, but without public clarity on quotas or advanced support, merchants may need to test or enquire before committing.

Which App Offers Better Value?

• SWishlist’s tiered model is easier to compare against expected usage and international needs. For merchants who need predictable capacity and localization, it typically offers better value for money.
• Webkul can be a reasonable choice for stores that only need category-based wishlists and one simple monthly fee, but lack of transparent limits reduces predictability for scale.

Support & Documentation

Support response times are a practical differentiator for fast-moving stores.

• SWishlist lists explicit support windows: 24–48 hours on the Free plan, 12–24 hours on Basic, and "top priority" for Premium. The app also provides free setup for up to two themes on the free plan and prioritization on paid tiers, implying hands-on help for integration.
• Webkul’s listing does not publish response-time SLAs; Webkul is a large, multi-product developer, but the Webkul app listing here includes only 2 reviews, making it harder to infer consistent support quality from merchant feedback.

Practical advice:

• Merchants who need quick setup, fast issue resolution, or theme-level help will appreciate SWishlist’s transparent support promise.
• Smaller stores comfortable with self-service can accept the risk of less-promised response times from Webkul.

Integrations & Extensibility

Integration capabilities affect whether a wishlist can become a growth lever beyond simple saves.

• SWishlist: API support enables tying wishlist events to email automation, loyalty programs, analytics, and external dashboards. That makes it suitable for merchants who plan to monetize wishlist behavior (reminders, personalized emails, targeted offers).
• Webkul: The listing shows it "Works With" Product Auction. The app does have admin tracking and the reminder feature, but extensibility to other tools is not highlighted.

Implication:

• For merchants already invested in marketing automation or loyalty systems, SWishlist’s API is a strategic advantage.

Real-World Use Cases and Merchant Profiles

Below are practical, non-hypothetical recommendations for which merchant profile each app fits best.

SWishlist: Simple Wishlist is best for:

• Small to medium-sized merchants who want a polished wishlist experience with clear tier options.
• Stores selling internationally that need multi-language support.
• Merchants who want explicit support SLAs and optional setup help to match store themes.
• Brands planning to integrate wishlist events into email flows, analytics, or loyalty programs via API.

Webkul Product Wishlist is best for:

• Stores that want a simple category-driven wishlist without complex setup.
• Smaller merchants comfortable with requiring login for wishlist access to collect customer data.
• Brands that want built-in reminder emails without establishing separate automations.
• Shops that prefer a single, simple monthly charge and can tolerate less publicized quotas.

Implementation Effort & Developer Considerations

SWishlist:

• Provides theme setup (free for up to two themes on free plan), and API documentation for developers.
• The multi-language and customization support reduces developer time if merchants want brand-aligned UI.

Webkul:

• Likely simple to install and configure. The requirement for customers to log in and the focus on categories suggests minimal customization complexity.
• Developers should validate how the wishlist UX behaves in headless or heavily modified themes.

Advice for developers:

• Confirm how CSS and JS are injected and whether code conflicts with theme customizers may occur.
• Test wishlist behavior in cart, checkout, and account flows—especially login gating in Webkul.

Pros and Cons — Clear Summaries

SWishlist: Simple Wishlist (SoluCommerce) Pros:

• High app store rating: 4.9 with 106 reviews, indicating consistent merchant satisfaction.
• Transparent, tiered pricing with clear quotas and multi-language support.
• Free plan that includes setup for up to two themes.
• API access for custom integrations.
• Built-in sharing features help social/gift flows.

Cons:

• Some advanced features (unlimited adds, full stats) require Premium tier ($12/mo).
• No explicit reminder-email automation appears in the public listing (may need integration).

Webkul Product Wishlist (Webkul Software Pvt Ltd) Pros:

• Simple pricing and core features (categories, reminders).
• Built-in reminder emails to nudge customers toward purchases.
• Clean feature set for merchants that want category-based organization.

Cons:

• Very few reviews on app store (2 reviews), making it harder to confirm long-term merchant satisfaction.
• Login requirement for wishlists increases friction for casual shoppers.
• Limited public information on quotas, multi-language support, or in-depth customization.
• Potentially less transparent support SLAs.

Scalability, Data Ownership & Export

Scalability:

• SWishlist’s unlimited adds on Premium and graded plans indicate an app built with scaling in mind.
• Webkul’s lack of published quotas means merchants must verify behavior under scale.

Data ownership and export:

• Both apps are subject to Shopify app permissions. Merchants should confirm whether wishlist exports can be pulled into customer CRMs or analytics stacks.
• SWishlist’s API suggests easier extraction and event-based integration. Webkul may require more manual exports or additional development.

Which App Is Right for Specific Goals?

Use the short, goal-oriented recommendations below to decide quickly.

• Want low-friction wishlists for first-time visitors and social sharing: choose SWishlist.
• Need built-in reminder emails and category-based organization with required logins: choose Webkul.
• Run a multi-language store targeting global cities: SWishlist is better suited.
• Prefer a single simple monthly fee and can accept login requirement: Webkul may be appropriate.
• Planning to turn wishlist behavior into loyalty or targeted email campaigns: SWishlist’s API and analytics make integrations easier.

The Alternative: Solving App Fatigue with an All-in-One Platform

Many merchants who start with a single-purpose wishlist soon discover a second problem: managing multiple point solutions—wishlist, loyalty, reviews, referrals—creates app fatigue. Each app adds billing complexity, theme scripts, and integration overhead. As the number of single-function apps grows, so does the risk of slower storefront performance, conflicting code snippets, and fractured customer data.

This problem is often called "app fatigue." It manifests as:

• Multiple admin consoles and reporting locations.
• Redundant features across apps and double billing.
• Fragmented customer profiles that live in different tools.
• Longer developer time to maintain theme compatibility and updates.

A strategic alternative is to consolidate retention tools into a single platform that delivers multiple integrated features. The "More Growth, Less Stack" approach focuses on replacing several single-purpose apps with one unified solution that centralizes customer data, streamlines setup, and reduces ongoing maintenance.

Growave embraces that philosophy by combining wishlist functionality with loyalty programs, referral campaigns, review collection, and VIP tiers. Merchants looking to "consolidate retention features" can evaluate the platform holistically rather than piecemeal.

Key benefits of consolidating into one platform:

• Shared customer data model: Wishlist saves, loyalty points, referrals, and review actions all feed into a single customer profile.
• Fewer theme scripts and lower risk of conflicts on the storefront.
• Unified reporting that connects loyalty activity to repeat purchase rates and average order value.
• Simplified billing and single vendor communication for support and roadmap requests.

Growave bundles multiple retention features that are typically bought separately. For merchants evaluating options, consider how a combined approach compares to stitching together several apps:

• Loyalty and rewards are modular but most effective when they understand purchase signals and wishlist intent. Growave offers loyalty and rewards that drive repeat purchases built with integrations and customization in mind.
• Reviews and user-generated content work better when tied to loyalty incentives and referral programs. Growave helps merchants collect and showcase authentic reviews and connect them to reward triggers.
• Wishlist events become actionable when an integrated platform can automatically trigger reward points, reminder emails, or targeted referral incentives.

For merchants who need a guided conversation about replacing multiple apps with a unified system, it is useful to see the platform in action: Book a personalized demo to see how an integrated retention stack improves retention. (Book a demo)

How Growave Maps to the Wishlist Use Case

Growave includes a wishlist module as part of its retention suite. The wishlist integrates with the platform’s loyalty and referral features so that wishlist activity can directly inform automated campaigns, rewards, or VIP tier progression.

• Wishlist-to-Loyalty conversion: Reward customers for wishlist-driven purchases or for sharing wishlists.
• Wishlist-triggered emails: Automate reminders and cart saves in concert with loyalty offers.
• Single data model: Wishlist saves appear on customer timelines alongside points and referrals.

These capabilities eliminate the need to maintain separate wishlist, review, and loyalty apps and make it possible to measure the true impact of wishlist features on lifetime value.

Pricing and Plans — Consolidation Versus Single-Purpose Costs

Comparing spend across multiple single-function apps often reveals overlooked costs. A wishlist app for $5–$12/month becomes one of several fees: reviews app, loyalty app, referral app—monthly charges multiply quickly. Consolidation into a single suite can provide better value for money when multiple retention tools are needed.

Growave’s pricing tiers scale with business needs and include multiple modules:

• Entry Plan ($49/month) includes Loyalty & Rewards, Reviews & UGC, Referrals, Wishlist, and basic integrations—an entry point for merchants that want more than just a wishlist.
• Growth and Plus tiers scale features and order volumes, adding advanced customization, checkout extensions, and dedicated support.

Merchants who intend to run loyalty, reviews, and wishlist campaigns simultaneously should consider the total cost of ownership of separate apps versus the combined value of a single platform. To explore plan details and evaluate how consolidation affects run rates, merchants can review how to consolidate retention features.

Integrations, Plus Support, and Enterprise Use

Growave lists extensive integrations and support for scale merchants, including connectors to email providers (Klaviyo, Omnisend), customer support tools (Gorgias), subscription platforms (Recharge), and storefront builders. For merchants on Shopify Plus or those preparing for enterprise scale, an integrated platform reduces the operational friction associated with multiple vendors.

Growave also provides solutions tailored to higher-growth merchants and enterprise setups, and the team documents solutions for high-growth Plus brands. These integrations are practical for shops that want wishlist and loyalty behavior to feed into sophisticated segmentation and flows.

Social Proof, Reviews & UGC

An integrated review system amplifies the impact of wishlists. When customers add items to a wishlist and later purchase, an integrated reviews tool can offer an automated review ask in exchange for loyalty points. Growave can collect and showcase authentic reviews and tie those actions to rewards, closing the loop between discovery, social proof, and repeat purchase.

Customer Stories & Inspiration

Seeing how other merchants consolidated apps and improved retention can guide decision-making. Growave publishes examples of brands that reduced their app stack while increasing repeat purchase rates—merchants can browse customer stories from brands scaling retention to evaluate real outcomes.

Migrating from Single Apps to an Integrated Stack

Merchants considering replacing SWishlist or Webkul with a unified platform should plan migration carefully:

• Inventory current features: ensure the replacement covers critical behaviors (sharing, categories, reminders).
• Audit existing automations: identify which flows must be replicated (reminder emails, loyalty triggers).
• Export historical wishlist data: confirm whether the current app can export wishlist saves and customer associations.
• Staged rollout: enable the new system in a subset of customers or product categories to validate behavior before wholesale replacement.
• Cleanup: remove old script tags, theme snippets, and app embeds to avoid duplication and performance issues.

Growave’s onboarding and support tiers include assistance for migrations at higher plans. Merchants interested in assessing the migration path can evaluate options to consolidate retention features or request tailored support.

Decision Checklist: Questions Merchants Should Ask

Merchants should evaluate these practical questions when choosing between SWishlist, Webkul, or an integrated suite:

• How many wishlist adds does the store expect per month? (Check SWishlist quotas vs. Webkul limits.)
• Will the wishlist be used anonymously or tied to customer accounts?
• Is multi-language support required?
• Are reminder emails and conversion nudges necessary?
• Will wishlist activity feed into loyalty or email automations?
• How important is centralized reporting across loyalty, reviews, and wishlist?
• What is the total monthly cost of separate apps versus a consolidated platform?

Answering these will clarify whether a single-purpose wishlist app suffices or whether consolidation yields better long-term value.

Conclusion

For merchants choosing between SWishlist: Simple Wishlist and Webkul Product Wishlist, the decision comes down to priorities: SWishlist is best for merchants who want a polished wishlist with transparent tiering, multi-language support, and API-driven extensibility; Webkul Product Wishlist fits stores that prefer category-based wishlists with built-in reminder emails and a single monthly fee. Both options have strengths, but Webkul’s small review base and login requirement mean merchants should validate fit before committing.

Beyond choosing between two single-purpose tools, it is important to consider whether multiple single-purpose apps are creating friction. Brands that want to reduce developer overhead, unify customer data, and use wishlist behavior as part of a broader retention strategy should evaluate an integrated retention platform. Growave’s "More Growth, Less Stack" approach bundles wishlist, loyalty, referrals, and reviews into a single suite—helping merchants spend less time managing tools and more time driving repeat purchases.

Start a 14-day free trial of Growave to see whether consolidating retention features improves store performance and reduces app fatigue. (Explore pricing and start a trial)

FAQ

Q: Which app has better customer feedback on the Shopify App Store? A: SWishlist has a larger sample size with 106 reviews and a 4.9 rating, indicating consistent merchant satisfaction. Webkul shows a 5.0 rating but only 2 reviews, making it harder to judge long-term reliability from public ratings alone.

Q: Do either apps include automated reminder emails? A: Webkul explicitly includes reminder emails to nudge customers to purchase items in their wishlist. SWishlist focuses on wishlist saves, sharing, and analytics; merchants may need to integrate with an email platform to implement automated reminder flows.

Q: How do multi-language needs affect the choice? A: SWishlist lists explicit multi-language support across its tiers (2, 7, and 20 languages depending on plan), so stores targeting global markets will find it advantageous. Webkul does not prominently advertise multi-language features.

Q: How does an all-in-one platform compare to specialized apps? A: An all-in-one platform centralizes customer data (wishlist saves, loyalty points, referrals, reviews) and reduces the number of scripts, logins, and bills merchants manage. This consolidation often provides better value for money when multiple retention features are needed and reduces app fatigue by streamlining support and integrations. Merchants can review how to consolidate retention features and compare the trade-offs.