SWishlist: Simple Wishlist vs. WA Wishlist: An In-Depth Comparison

Introduction

Choosing the right wishlist app is deceptively important for Shopify merchants. Wishlists can reduce friction, surface demand signals, and nudge undecided shoppers toward checkout. With dozens of single-purpose wishlist apps available, merchants must weigh features, pricing, support, and long-term value before adding yet another tool to the stack.

Short answer: SWishlist: Simple Wishlist is a polished, lightweight wishlist designed for stores that want an easy install, solid localization, and predictable pricing; WA Wishlist targets stores that need guest wishlists and multiple lists per customer with flexible customization. For merchants seeking the strongest long-term value and fewer integrations to manage, an integrated retention platform like Growave is often the better value for money.

The purpose of this post is to provide a feature-by-feature comparison of SWishlist: Simple Wishlist and WA Wishlist, using objective data and practical analysis. After an impartial evaluation, the piece explains how consolidating wishlist functionality into a broader retention suite resolves common limits of single-purpose apps.

SWishlist: Simple Wishlist vs. WA Wishlist: At a Glance

Deep Dive Comparison

This section compares both apps across major merchant decision points: features and user experience, pricing and value, integrations and developer access, analytics and marketing utility, support and reliability, and fit by merchant profile.

Features and User Experience

A wishlist's real impact depends on seamless UX and how well it integrates into the buying flow. This covers storefront behavior, sharing, account management, and admin controls.

Storefront Interaction

SWishlist focuses on a straightforward add-to-wishlist action that integrates visually with product pages and collection views. The core promise is minimal friction: customers click an icon and the product is recorded in their wishlist. The app highlights sharing functionality to let shoppers send lists to friends, and it emphasizes matching store styling.

WA Wishlist highlights broader flexibility: it allows unregistered visitors to create wishlists, while logged-in users can maintain multiple lists. This is a differentiator because guest wishlists lower the barrier for casual visitors to save items, whereas multiple lists unlock organizational behavior for serious shoppers (e.g., gifts vs. personal buys).

Practical implications:

• Stores that prioritize fast installs and consistent presentation will appreciate SWishlist’s emphasis on theme matching and simple add flow.
• Stores that expect a mix of anonymous browsing and frequent return visitors will benefit from WA Wishlist’s guest wishlist and multiple-list capabilities.

Account Behavior and Sharing

SWishlist supports wishlist sharing, which helps drive social proof and direct referrals from friends and family. The product marketing emphasizes the emotional element—letting customers curate and share favorites.

WA Wishlist also supports sharing, and its multiple wishlist feature makes it more flexible for shoppers who want to categorize items. Additionally, WA Wishlist’s admin indicates the ability to disable guest wishlists or multiple lists if a merchant prefers strict account-based behavior.

Operational decisions:

• If sharing is the primary goal, both apps provide it. If a store expects customers to maintain multiple distinct lists, WA Wishlist provides more native structure.
• Merchants that want to enforce account sign-ins or reduce anonymous data can configure WA Wishlist features accordingly.

Customization and Theming

Both apps claim theme customization. SWishlist emphasizes the ability to “customize everything to perfectly match your store,” and offers free setup for up to two themes on the Free plan. WA Wishlist promotes a “fully customizable theme” and control over which wishlist features are active.

Considerations:

• SWishlist’s free setup is helpful for stores without in-house developers; onboarding support for themes is a real time-saver.
• WA Wishlist’s promise of full customization is attractive for stores with advanced UX requirements, but the lack of reviews means merchants should validate developer responsiveness before committing.

Multi-Language Support

Localization matters for international stores. SWishlist has explicit language limits in its pricing tiers:

• Free: 2 languages at storefront
• Basic: 7 languages
• Premium: 20 languages

WA Wishlist does not explicitly publish language coverage in the supplied description. For stores operating in multiple languages, SWishlist offers clear, tiered support, which reduces the risk of a fragmented customer experience across locales.

Mobile and Performance

Neither app publishes performance benchmarks in the summary data provided. Wishlist UX on mobile impacts conversion strongly, so merchants should test both apps during a live trial to verify button responsiveness, load times, and compatibility with mobile-first themes.

Pricing and Value

Price is not just dollars per month; it’s how much merchant time, conversions, and maintenance the tool enables or costs.

SWishlist Pricing Structure

• Free: 300 wishlist additions/month, 2 languages, free setup for up to 2 themes, support within 24–48 hours.
• Basic ($5/month): 7,000 additions/month, 7 languages, faster support (12–24 hours).
• Premium ($12/month): Unlimited additions, 20 languages, full stats, top-priority support.

Value notes:

• SWishlist’s Free tier is useful for very small stores or pilots; the Basic tier at $5/month provides significant headroom (7,000 additions) that covers many small-to-midsize businesses.
• The Premium plan’s unlimited additions and unlimited statistics make it suitable for fast-growing stores that need data continuity.
• Clear support SLAs and theme setup reduce implementation cost.

WA Wishlist Pricing Structure

• Free: Free tier exists (no feature details beyond “Free”).
• Basic ($5.95/month)
• Advanced ($9.95/month)
• Professional ($19.95/month)

Value notes:

• WA Wishlist’s tiers are slightly higher at entry-level paid plans than SWishlist. The pricing communicates flexibility but the lack of explicit feature mapping per plan in the provided data makes it harder to judge incremental value.
• Without public reviews or documented SLAs, merchants must treat the app as higher risk; price is only one part of overall cost.

Total Cost of Ownership (TCO)

Beyond plan fees, TCO includes:

• Time to install and configure
• Developer work for theme or UX tweaks
• Opportunity cost of missing retention features (e.g., a wishlist that doesn't surface to email or loyalty flows)
• Data portability and export

SWishlist’s documented setup for two themes on the Free plan reduces developer hours early on. WA Wishlist’s advantages (guest wishlist and multiple lists) might reduce friction for shoppers, potentially boosting conversions, but uncertain support could increase merchant time spent troubleshooting.

For merchants weighing value, SWishlist offers a clearer, low-friction entry path, while WA Wishlist could be better value for stores that specifically need multi-list and guest access—provided the app’s maturity and support meet expectations.

Integrations and Developer Access

Wishlist data is most valuable when it connects to marketing and CRM systems—abandoned wishlist reminders, top-wishlist product campaigns, or personalized emails.

SWishlist Integrations and API

SWishlist lists “Works With: API.” That indicates an ability to integrate wishlist events with external systems for custom flows. The presence of an API is a positive sign for stores that plan to automate wishlist-driven campaigns or feed wishlist signals into email platforms or analytics.

SWishlist’s integration footprint is not fully listed in the summary data, so merchants should confirm native integrations and webhook availability during a trial.

WA Wishlist Integrations and Developer Access

WA Wishlist’s provided data doesn’t list explicit integrations or API support in the summary. The description claims the app is “fully customizable,” which suggests developer-level hooks or theme code adjustments. However, the absence of published integration partners or API notes should prompt merchants to ask the developer directly about:

• Webhooks or event exports
• Compatibility with Klaviyo, Omnisend, or other ESPs
• Ability to programmatically query wishlists for CRM enrichment

How Integrations Affect Growth

Wishlist events become far more valuable when they:

• Trigger abandoned wishlist email flows
• Inform retargeting and ad creatives
• Feed into product merchandising decisions

Merchants that require deep automation will want clear API/webhook documentation and examples. SWishlist's explicit API mention gives it an edge here; WA Wishlist needs verification.

Analytics and Merchandising Signals

Wishlists are a passive form of product feedback. Two important analytics capabilities are product popularity (most-added) and exportable wishlist data.

SWishlist Analytics

SWishlist's Premium plan includes "Unlimited access to all statistics," implying product-level reporting and trends. For merchants that want to identify which SKUs should be promoted or restocked, this functionality is valuable.

WA Wishlist Analytics

WA Wishlist advertises the ability to "keep track of most added products to wishlists." This is a direct merchandising advantage and suggests the app exposes product popularity metrics in the admin. The key question for merchants is how granular those insights are and whether they can be exported or pushed into other analytics tools.

Practical notes:

• Both apps recognize wishlist popularity as a core metric.
• Merchants should verify export formats (CSV, API) and whether trend history is retained or rolled up.

Support, Reviews, and Reliability

User feedback and support responsiveness are critical for mission-critical storefront features.

SWishlist Social Proof and SLAs

• Reviews: 106
• Rating: 4.9

A high review count with a near-perfect rating signals a mature, well-regarded app with consistent merchant satisfaction. SWishlist also states support response windows across plans: 24–48 hours on Free, 12–24 hours on Basic, and top-priority support on Premium. These explicit SLAs help merchants set expectations and plan rollouts.

WA Wishlist Social Proof and SLAs

• Reviews: 0
• Rating: 0

The app appears to have no recorded reviews in the provided data. That could indicate a new listing, a private beta, or a lack of traction. For merchants evaluating WA Wishlist, the lack of public reviews is a risk signal; it is essential to verify response times, support channels, and whether the developer offers onboarding assistance.

Reliability Considerations

Wishlist instability can lead to lost wishlist items, incorrect user state, or broken UI elements. A mature app with active reviews is more likely to have identified and fixed edge-case bugs. SWishlist’s review base and published SLAs point toward better reliability predictability.

Security, Data Ownership, and Privacy

Wishlist apps collect shopper preferences and often tie them to customer accounts. Merchants should consider:

• Data export capabilities for portability
• GDPR and CCPA compliance practices
• How guest wishlists are stored and mapped when a guest later creates an account

SWishlist’s pricing tiers suggest data retention and statistics are part of higher tiers; merchants needing compliance and exports should confirm the Premium plan’s export and retention policy. WA Wishlist’s guest wishlist functionality requires clear documentation on mapping guest lists to accounts and how to anonymize or delete data on request.

Implementation and Ongoing Maintenance

Practical implementation effort depends on how well the app plugs into themes and how much manual tweaking is required.

SWishlist’s free setup for up to two themes reduces initial friction and developer bills. WA Wishlist’s claim of full customization is a plus for bespoke stores but may require a developer to ensure consistent placement, styling, and event tracking.

Merchants should budget for:

• Theme adjustments for list icons and buttons
• Testing with checkout flows and page builders (e.g., Pagefly or GemPages)
• QA across languages and mobile devices

Fit by Merchant Profile

This subsection offers guidance about which app suits different merchant needs.

SWishlist is best for:

• Merchants that want a well-rated, simple wishlist with clear language support.
• Stores that require minimal developer time for setup thanks to included free theme setups.
• Businesses that value predictable support and documented SLAs.

WA Wishlist is best for:

• Merchants that need guest wishlist capability or multiple wishlists for logged users.
• Stores that want product popularity data and flexible theme-level customization.
• Teams prepared to validate the app's maturity, support, and integration options before relying on it.

Pricing Scenarios and ROI Considerations

Understanding ROI requires connecting wishlist behavior to revenue outcomes—saved items that convert later, share-driven referral purchases, and product demand signals.

SWishlist’s pricing tiers are deliberately low-cost. The Basic $5/month tier with 7,000 wishlist additions is likely sufficient for many small stores. The Premium $12/month tier removes caps and enables advanced reporting—useful if wishlist-derived campaigns or merchandising decisions are a priority.

WA Wishlist’s paid tiers ascend to $19.95/month. For merchants who truly need guest and multi-list capabilities, this pricing can be justified. However, the lack of reviews makes the merchant responsible for validating the app’s capacity, uptime, and export options during their trial to avoid surprise costs.

Merchants focused on retention should also factor in the marginal gains offered by multi-function platforms. A wishlist alone can drive conversion, but the combined power of wishlists plus automated emails, loyalty points, and review collection often yields higher LTV and fewer app overheads.

The Alternative: Solving App Fatigue with an All-in-One Platform

Many merchants face "app fatigue"—the cumulative maintenance, billing, and compatibility friction of running numerous single-purpose tools. Wishlist apps like SWishlist and WA Wishlist solve a single problem well. But as stores scale, retention levers multiply: loyalty programs, referral campaigns, review collection, VIP tiers, and wishlists all need to work together.

App fatigue costs merchants in several ways:

• Multiple monthly bills and overlapping fees
• Fragmented analytics spread across admin consoles
• Integration and compatibility work between apps and page builders
• Repeated merchant support interactions across vendors
• Increased risk of theme conflicts and performance regressions

An integrated retention platform addresses these issues by consolidating tools and linking data flows. That’s the rationale behind the "More Growth, Less Stack" approach.

Growave positions itself as an integrated retention suite that combines Loyalty & Rewards, Referrals, Reviews & UGC, Wishlist, and VIP Tiers into one platform. For merchants that prefer to reduce tool sprawl, Growave focuses on retention features that work together and share a single data layer.

Key advantages of an integrated approach:

• Unified customer profiles that connect wishlist behavior to loyalty status and review prompts
• Centralized reporting so product popularity and repeat purchase trends appear in the same dashboard
• Fewer compatibility issues with themes and page builders
• Reduced merchant support overhead (one vendor to contact for cross-feature issues)

Growave’s platform is available on the Shopify App Store for immediate installation and review. Merchants can see how the combined tools behave together and reduce the need for multiple wishlists and review plugins.

Growave enables merchants to build loyalty and rewards that drive repeat purchases while using wishlist data to inform reward triggers. Wishlist adds become signals for rewards campaigns and targeted outreach.

Growave also helps merchants collect and showcase authentic reviews and leverage those reviews in merchandising and email campaigns. Wishlists that convert into purchases can automatically prompt a review flow, shortening the path from first interest to user-generated content.

For proof points, merchants can explore customer stories from brands scaling retention to see how combined features yield measurable lifts.

If a merchant wants a walkthrough of Growave’s unified approach, Book a personalized demo to see how an integrated retention stack accelerates growth. Book a personalized demo

How Growave Maps to Wishlist Needs

Growave’s wishlist module is one part of a broader retention engine. That means wishlist data is not siloed but becomes an input into loyalty and review workflows. Practical outcomes include:

• Automatically rewarding points when a wishlist item converts
• Using top-wishlist SKUs to launch targeted referral campaigns
• Triggering review requests for products that were saved and later purchased

This cross-feature automation reduces manual segmentation and campaign setup.

Merchants that want to consolidate retention features can evaluate Growave plans to compare cost against multiple single-purpose apps. To compare how consolidation affects pricing and plan features, merchants can review Growave’s plan options and trial offers to determine which tier fits their scale and goals. See how merchants can consolidate retention features.

Integrations and Plus-Level Support

Growave supports a broad integration surface, including checkout extensions and deep platform hooks that are important for merchants using page builders and enterprise workflows. For merchants on Shopify Plus, Growave offers solutions tailored to high-growth stores. Explore Growave’s solutions for high-growth Plus brands for details.

The integrated approach also means wishlist behavior can be routed directly into popular ESPs and help desks without stitching multiple apps together. For merchants using email automation platforms, Growave connects wishlist-induced events into bespoke flows, improving the ROI of wishlist signals.

Growave also centralizes reporting so wishlist popularity and loyalty program effectiveness are visible together. This reduces the time spent exporting data or building dashboards with external BI tools.

Cost Comparison: Single App vs. Suite

Single-purpose wishlist apps can be very cheap by themselves. However, when adding email automation, loyalty programs, review collection, and referral campaigns, total monthly spend can exceed the cost of a single integrated platform.

Growave offers tiered plans with multiple retention features included:

• Entry Plan from $49/month includes Loyalty & Rewards, Reviews & UGC, Referrals, Wishlist, and basic integrations.
• Growth Plan and Plus Plan expand order volume, integrations, customization, and enterprise support.

For many merchants, the incremental cost of a unified platform is offset by:

• Elimination of multiple app subscriptions
• Reduced developer time for integration and theme fixes
• Higher conversions from coordinated retention strategies

Merchants can evaluate plan options and begin a trial to compute relative ROI by comparing the current spend on single-purpose apps with Growave’s consolidated pricing. To review plan details and start a trial, merchants can consolidate retention features.

Implementation Checklist: Choosing Between a Single Wishlist App and an Integrated Platform

When deciding, merchants should work through a short checklist to avoid surprises.

Key evaluation items:

• Does the app support guest wishlists or multiple wishlists if needed?
• Are integration points available for email platforms and analytics?
• How are wishlist exports or APIs handled for data portability?
• What are the documented support SLAs and public reviews?
• How much developer time is required to match store styling and page builders?
• Will wishlist signals need to feed into loyalty, referrals, or review workflows?

If multiple items require cross-app automation or frequent manual exports, consolidation into a unified retention platform delivers long-term time savings.

Merchants can compare features side-by-side by trying the apps and measuring the time and coaching needed. For a consolidated approach, Growave offers a demo and trial options so merchants can validate the integration benefits before switching. See how to consolidate retention features and learn from customer stories from brands scaling retention.

Migration and Data Portability

Migrating wishlist data can be tricky if wishlists are tied to anonymous cookie sessions or proprietary storage. Merchants considering a move should verify:

• Export capability for wishlist items and customer mappings
• Ability to map guest lists to customer accounts when users later register
• Retention history and timestamps for trend analysis

SWishlist’s Premium plan explicitly includes unlimited statistics, which often makes migration and export easier. WA Wishlist’s capabilities need validation due to limited public information.

An integrated platform like Growave typically provides migration paths and customer success assistance on higher tiers to import existing wishlist data into unified customer profiles, reducing data loss during the switch. For assistance with migrations and launch planning, merchants can book a personalized demo.

Risk Assessment and Due Diligence

A sound evaluation process reduces risk:

• Test the app during a live trial window on staging and production themes.
• Check for mobile responsiveness and speed overhead.
• Validate support responsiveness by submitting sample requests.
• Request documentation for API/webhooks and data export.

Given SWishlist’s established review base and documented support tiers, merchants will likely have predictable outcomes. With WA Wishlist, merchants should place more emphasis on trial testing and direct verification of support and documentation.

Conclusion

For merchants choosing between SWishlist: Simple Wishlist and WA Wishlist, the decision comes down to specific needs versus long-term retention strategy. SWishlist is an excellent pick for stores that want a well-reviewed, simple wishlist with clear multi-language support and predictable support SLAs. WA Wishlist can be preferred by stores that need guest wishlist functionality and multiple wishlists per user, provided the merchant validates the app’s maturity and support.

Beyond single-purpose wishlist apps, reducing tool sprawl is a strategic lever. An integrated retention platform reduces overhead and makes wishlist data actionable across loyalty, referrals, and reviews. Growave’s “More Growth, Less Stack” approach bundles wishlist with loyalty programs, referrals, and review collection to help merchants boost retention without managing many separate tools. Merchants can compare Growave plan options to evaluate consolidation benefits and start a trial to measure lift. Start a 14-day free trial to see how a unified retention stack accelerates growth. Start a 14-day free trial

Additional Growave resources for merchants assessing consolidated retention options:

• Learn how to build loyalty and rewards that drive repeat purchases
• See how to collect and showcase authentic reviews
• Explore customer stories from brands scaling retention
• Growave is also available on the Shopify App Store with plan comparisons and feature breakdowns.

FAQ

Q: Which app is better for stores that need multiple wishlists per user? A: WA Wishlist explicitly supports multiple wishlists for logged-in customers, making it a fit for stores that want shoppers to organize items into categories. SWishlist focuses on a single wishlist per user but is strong on localization and support SLAs.

Q: How important are public reviews when choosing an app? A: Public reviews offer a signal of maturity and reliability. SWishlist’s 106 reviews and a 4.9 rating indicate broader merchant validation. WA Wishlist’s 0 reviews in the provided data means merchants should conduct more hands-on testing and ask direct support questions before committing.

Q: How does an all-in-one platform compare to specialized wishlist apps? A: An all-in-one platform integrates wishlist data with loyalty, referrals, reviews, and analytics, reducing the number of apps to maintain and enabling automated cross-feature campaigns. This consolidation often produces better retention outcomes and lower long-term operational overhead.

Q: What should merchants test during an app trial? A: During trials, merchants should verify mobile responsiveness, theme integration, guest and logged-in wishlist behavior, export or API access, analytics retention, and support response time. For integrated platforms, also test cross-feature automations such as rewarding points for wishlist conversions or triggering review sequences after purchase.