SWishlist: Simple Wishlist vs. Super Wishlist: An In-Depth Comparison

Introduction

Choosing the right wishlist app is a deceptively important decision for Shopify merchants. A wishlist feature can improve conversion, reduce cart abandonment, and feed email and retargeting flows — but not every wishlist app delivers the same set of trade-offs. Many merchants must decide between small, focused tools and broader platforms that bundle wishlist with other retention functions.

Short answer: SWishlist: Simple Wishlist is an excellent pick for merchants who want a straightforward, highly rated wishlist with a clear free tier and incremental paid plans. Super Wishlist suits merchants who want richer wishlist behaviors — like restock alerts, multiple lists, and email reminders — at a low monthly price. For merchants looking to reduce tool sprawl and consolidate retention features across loyalty, reviews, referrals, and wishlist, an integrated platform like Growave can often deliver better value for money.

Purpose of this post: provide a detailed, feature-by-feature, and outcome-focused comparison of SWishlist: Simple Wishlist (SoluCommerce) and Super Wishlist (TechnoThrone). The goal is to help merchants identify which app fits specific store needs and when an all-in-one retention platform might be the smarter long-term choice.

SWishlist: Simple Wishlist vs. Super Wishlist: At a Glance

Deep Dive Comparison

Core Wishlist Functionality

Basic add/save behavior

Both apps cover the essential wishlist actions: add a product to a wishlist, view saved items, and share or move items into purchase flows.

• SWishlist emphasizes a frictionless add-to-wishlist experience with straightforward UI customization so the button and modal match store styling. The app advertises theme support (free setup up to two themes on the free plan).
• Super Wishlist also supports classic add/save behavior, but builds in additional interactions such as product "like" functionality and a "save for later" flow on higher plans.

Impact for merchants:

• If the priority is a consistent store look and minimal changes to front-end code, SWishlist's focus on customization and theme setup is valuable.
• If the aim is to build social proof (likes, trending lists) or capture complex signals (multiple lists per customer), Super Wishlist provides more behavioral variety out of the box.

Sharing and Social Features

Sharing wishlists can drive incremental traffic and conversions via gift-driven purchases or social referrals.

• SWishlist supports sharing wishlists with friends — a core capability touted in its description.
• Super Wishlist provides sharing via email and social channels like Facebook plus public or guest wishlist modes, enabling non-logged-in shoppers to create lists.

Impact for merchants:

• Public or guest wishlist options in Super Wishlist can increase viral growth but require careful privacy and UX design.
• SWishlist's sharing is sufficient for stores that prioritize logged-in experiences and cleaner analytics.

Alerts: Restock, Price Drop, and Reminders

Automated alerts turn passive interest into active purchase triggers.

• Super Wishlist explicitly includes auto email alerts for low-stock, restock, and value drops on higher tiers; it also has auto reminder emails and price-drop alerts in advanced plans.
• SWishlist does not list built-in restock or price-drop alerts in its published feature summary; its focus is on wishlist management, not automated lifecycle emails.

Impact for merchants:

• Merchants relying on wishlist-triggered emails for recovery and conversion will find Super Wishlist's alerts a direct channel to recapture interest without adding middleware.
• Stores that use a dedicated ESP (email service provider) and want to drive wishlist events into that platform could pair SWishlist's API with the ESP to recreate alerts, but that requires extra setup.

Multi-List and "Save For Later" Functionality

Allowing users to maintain multiple lists (e.g., gifts, home, future purchases) can increase engagement.

• Super Wishlist supports multiple lists starting from the Basic plan and adds a "Save for later" feature in the Super plan.
• SWishlist’s product description doesn’t advertise multiple lists; it appears focused on single wishlist behavior per customer.

Impact for merchants:

• Stores selling broader catalogs or targeting use cases like gift registries will benefit from Super Wishlist’s multi-list support.
• Single-list stores or luxury brands preferring simpler UIs may prefer SWishlist.

Customization, Theme Integration, and Developer Tools

Visual Customization

Appearance and UX consistency are critical to prevent jarring experiences that hurt conversion.

• SWishlist promises "Customize everything to perfectly match your store" and offers free setup for up to two themes on free plan; higher tiers include more languages and priority support.
• Super Wishlist offers customization for button and icon appearance, popup and drawer options, and custom branding on Advanced plans.

Impact for merchants:

• SWishlist is tailored to merchants that want deep visual matching against theme layouts without frequent manual edits.
• Super Wishlist delivers flexibility in interaction patterns (drawer, popup) for merchants that want more than a simple inline button.

Technical Integration and APIs

For growth teams that want to drive wishlist events into analytics, CRM, and automations, integration options matter.

• SWishlist works with an API, enabling developers to forward wishlist events to analytics, CRM, and marketing platforms for custom flows.
• Super Wishlist lists integrations specifically with Klaviyo and Brevo, and promises Mailchimp & Omnisend coming soon — this is handy for merchants using those platforms but may limit flexibility where custom integrations are needed.

Impact for merchants:

• If a store team has developer resources and prefers to own event flows, SWishlist’s API is a strong selling point.
• If merchant wants plug-and-play integration with Klaviyo/Brevo for email alerts and flows, Super Wishlist reduces setup time.

Pricing & Value

A wishlist app’s value is the uplift generated (recovery, conversion, list-driven purchases) relative to cost and operational overhead.

SWishlist Plans

• Free: 300 wishlist additions per month, 2 storefront languages, free setup up to two themes, support within 24–48 hours.
• Basic ($5/month): 7,000 additions/month, 7 languages, all Free features, support within 12–24 hours.
• Premium ($12/month): Unlimited additions, 20 languages, full statistics access, top-priority support.

Analysis:

• SWishlist’s free tier is generous if wishlist volume is low-to-moderate. The incremental paid tiers scale predictably by wishlist additions and language coverage, making value transparent for stores that can estimate monthly wishlist volume.
• Higher tiers prioritize speed of support and reporting, which benefits mid-size shops that need reliable data.

Super Wishlist Plans

• Free: 100 wishlist items, wishlist page, button/icon customization, language modification, reporting.
• Basic ($4.99/month): Unlimited wishlist items, multiple lists, wishlist page/popup/drawer, public or guest wishlists, share functionality.
• Advanced ($8.99/month): Custom branding, import/export wishlist data, price-drop & restock alerts, auto reminder email, Klaviyo/Brevo integration.
• Super ($10.99/month): Advanced features plus save-for-later, product like functionality, trending widget, within-scope customization.

Analysis:

• Super Wishlist’s free plan is more limited in quantity but still useful for trial. The Basic paid tier immediately upgrades to unlimited items, making it attractive for stores that anticipate heavy wishlist traffic.
• The Advanced and Super tiers add higher-touch marketing automation and behavioral features. For merchants leveraging alerts and Klaviyo, the Advanced plan is strong value.

Value-for-money comparison:

• Super Wishlist offers more advanced wishlist-driven marketing features at a slightly lower price than SWishlist’s top plans. That makes Super Wishlist a better value for small teams that want built-in alerts and social features.
• SWishlist provides a clearer, usage-based progression with an excellent free tier and a high-rated user base, which translates into confidence for conservative merchants.

Integrations & Ecosystem Fit

Native Integrations

• SWishlist: Works with an API (developer-focused), enabling integration with many tools via custom work.
• Super Wishlist: Integrates with Klaviyo and Brevo, with other ESPs planned.

Implications:

• Stores already committed to Klaviyo or Brevo will appreciate Super Wishlist’s direct connectors; events like restock or price drop can flow straight into email automations.
• Stores seeking flexible integration across non-standard tools will prefer SWishlist’s API approach.

Works With: Marketing, Checkout, and Platforms

• Super Wishlist’s explicit email integrations lower the barrier to automated lifecycle messaging.
• SWishlist’s API can be mapped into any platform that accepts webhooks or API-driven events, enabling broader—if more manual—integrations.

Reporting, Analytics & Data Ownership

Reporting Capability

• SWishlist's Premium plan includes "Unlimited access to all statistics," suggesting a tiered analytics offering that unlocks deeper insights.
• Super Wishlist provides reporting even on the free tier, with likely deeper export/import options on Advanced plans.

Implications:

• SWishlist appeals to merchants wanting stabilized analytics and growth measurement once they hit paid tiers.
• Super Wishlist’s export and import functionality helps merchants move wishlist data into BI tools or CRM systems.

Data Ownership & Portability

• Super Wishlist explicitly offers import & export of wishlist data on Advanced plans.
• SWishlist exposes an API, which also supports data portability but may require developer work to extract full datasets.

Support, SLAs & Response Time

• SWishlist Free plan: support within 24–48 hours. Basic: 12–24 hours. Premium: top priority and fastest support.
• Super Wishlist: includes within-scope customization at Advanced/Super levels and implies responsive support, though explicit SLA windows aren’t published.

Implications:

• SWishlist presents a clearer escalation model for support speed, which matters when merchants expect prompt issue resolution.
• Super Wishlist’s support practices will depend on the merchant’s plan and the scope of customizations requested.

Scalability, Languages, and Global Stores

• SWishlist explicitly scales language support from 2 languages on the Free tier up to 20 languages on Premium — a clear path for internationalization.
• Super Wishlist allows language modification and custom branding at higher tiers, but published language limits are not as detailed.

Implications:

• Stores operating multi-language storefronts should evaluate SWishlist’s language tiers closely, especially if translations are a priority.
• Super Wishlist can still be a viable option, but confirmation from the developer on language coverage and localization workflows is prudent.

Security, Privacy, and Compliance

Neither app lists detailed security or compliance certifications in the provided data. Merchants should evaluate:

• Data handling: where wishlist data is stored, retention policies, and access controls.
• GDPR/CCPA compliance: whether opt-in and deletion processes are supported for EU/California customers.
• Integration safety: how API keys and webhook endpoints are secured.

Recommendation:

• Ask each developer for a short security summary before installing, and confirm how user data deletion requests are handled.

Implementation Effort & Potential Drag on Site Performance

• SWishlist’s free theme setup for up to two themes suggests a level of hands-on assistance that can reduce implementation time.
• Super Wishlist’s plug-and-play integrations (popup/drawer) promise quick activation in minutes, but the impact on theme performance depends on how scripts are injected.

Best practice:

• Test either app on a staging theme to verify CSS/JS conflicts and measure page speed impact before deploying to production.

Use Cases and Merchant Recommendations

Best For: SWishlist: Simple Wishlist

• Merchants who want a well-reviewed, dependable wishlist with predictable pricing and explicit language support.
• Stores with developer resources that want to push wishlist events to custom analytics or CRM systems through an API.
• Teams prioritizing design matching and a simple, single-list user experience.

Best For: Super Wishlist

• Merchants who want advanced wishlist behaviors (multiple lists, restock and price-drop alerts, auto-reminders) without building custom automations.
• Stores using Klaviyo or Brevo that want direct integration for wishlist-triggered emails.
• Small-to-midsize merchants who want more features per dollar and are comfortable with the app’s rapid activation promises.

When Neither Is the Right Fit

• Stores that want a unified retention platform combining loyalty, referrals, reviews, VIP tiers, and wishlist into a single product may find both apps too narrow. Over time, stacking multiple single-purpose apps creates maintenance overhead, inconsistent customer experiences, and higher aggregate costs.

Pros and Cons (Concise Bulleted Summary)

SWishlist: Simple Wishlist

• Pros:
  • High rating (4.9) across 106 reviews — strong social proof.
  • Clear, usage-based pricing and generous free tier.
  • API support for custom integrations.
  • Scalable language support up to 20 languages on Premium.
  • Priority support option at top tier.
• Cons:
  • No native restock/price-drop alerts listed.
  • May require developer work to connect wishlist events to marketing automations.

Super Wishlist

• Pros:
  • Built-in restock and price-drop alerts and auto reminder emails.
  • Multiple lists, public/guest wishlist options, and trending widgets at higher tiers.
  • Native Klaviyo and Brevo integration.
  • Lower entry cost for unlimited items.
• Cons:
  • Very small review base (7 reviews) despite a 5.0 rating — limited social proof.
  • Some advanced capabilities require upgrading to higher plans.
  • Less transparent language support compared to SWishlist.

Pricing Decision Checklist (Questions for Merchants)

• What wishlist volume is expected monthly (additions/items)? Compare against SWishlist’s addition caps and Super Wishlist’s item limits.
• Is native email automation for restock/price-drop essential, or can the ESP handle alerts via webhooks/API?
• Does the store require multiple wishlist types (public, guest, multiple lists)?
• How important is language coverage and global storefront support?
• Is the store already using Klaviyo/Brevo, making native integration a priority?
• Is it preferable to keep wishlist events inside a single retention platform rather than multiple specialized tools?

The Alternative: Solving App Fatigue with an All-in-One Platform

The Problem: App Fatigue and Tool Sprawl

Many merchants start with a small set of focused apps: a wishlist app, a reviews widget, a loyalty program, a referrals plugin. Over time, the number of single-purpose tools grows — and so does the maintenance burden. Consequences include:

• Fragmented customer experiences across widgets that look and behave differently.
• Higher aggregate monthly costs as each tool adds separate fees.
• More integrations to maintain, with duplicated webhooks and event mappings.
• Confusing analytics where conversion signals are split across platforms.

This is commonly called "app fatigue" — a real operational drag as stores scale.

Growave’s Philosophy: More Growth, Less Stack

Growave positions itself as an integrated retention platform built to consolidate multiple retention functions into a single suite. The core idea is to reduce tool sprawl by combining wishlist, loyalty & rewards, referrals, reviews & UGC, and VIP tiers into a unified experience.

Key benefits of consolidating:

• Consistent customer UX across wishlist popups, loyalty widgets, and review prompts.
• Single billing and reduced total cost compared to multiple single-purpose apps.
• Centralized data and analytics for lifetime value (LTV) and repeat purchase measurement.
• Fewer integration points to maintain between the store and third-party tools.

Merchants can evaluate Growave to consolidate retention features and assess whether a combined platform yields better operational efficiencies.

What an Integrated Suite Delivers (and Why It Matters)

• Loyalty programs that tie directly to wishlist actions (for example, reward points for adding items or for purchases generated from wishlists).
• Review collection aligned with wishlist and repeat purchase behavior, enabling targeted review requests to customers who saved items.
• Referral programs that use wishlists as gifting triggers.
• Centralized segmentation where wishlist behavior informs VIP tiers and personalized promotions.

For teams prioritizing retention and lifetime value, consolidating these flows avoids repeated integration work and improves the signal-to-action loop.

Growave Feature Highlights (Contextual Links)

• For merchants evaluating loyalty first, Growave offers loyalty and rewards that drive repeat purchases. This helps convert wishlist interest into longer-term customer value.
• To build social proof and automate review requests, Growave enables merchants to collect and showcase authentic reviews alongside wishlist and purchase signals.
• For larger merchants considering migration to enterprise-level tooling, Growave lists solutions for high-growth Plus brands to support custom implementations and dedicated success management.
• For direct social proof and inspiration, merchants can review customer stories from brands scaling retention to understand real-world outcomes.

Installation and Evaluation

• Merchants can install Growave from the Shopify App Store to test core features quickly.
• To evaluate cost vs. benefit, review pricing tiers to see where the bundle provides stronger ROI versus maintaining separate wishlist and marketing apps. Merchants can compare plans to determine whether moving to a consolidated platform reduces overall costs and simplifies operations by reviewing the pricing options to consolidate retention features.

Book a personalized demo to see how an integrated retention stack improves retention: Book a personalized demo

How Growave Addresses Limitations of Single-Function Wishlist Apps

• Alerts and automations are native: wishlist events feed directly into review and loyalty triggers without custom webhook plumbing.
• Visual and UX consistency: one provider controls widget styling across loyalty, wishlist, and review elements.
• Cross-feature analytics: track how wishlists convert into loyal customers and how that affects customer lifetime value.

When to Consider Staying with a Single-Function Wishlist

• Very small stores that need only a lightweight wishlist and want to keep monthly costs near zero.
• Stores with custom stacks and developer capacity that prefer API-first tools to keep building bespoke automation.
• Merchants in mid-validation phases that want to test wishlist adoption before committing to a broader retention investment.

Implementation Checklist (Practical Steps Before Installing Either App)

• Create a staging theme and install the app there first to assess CSS and JS interactions.
• Confirm language and localization needs, especially for stores serving multi-language audiences.
• Map desired wishlist events to marketing flows: capture IDs and properties to ensure ESP/Klaviyo can target effectively.
• Request security and data handling documentation from the developer for GDPR/CCPA compliance.
• Estimate monthly wishlist additions or items to choose the most cost-effective plan.
• If choosing an integrated platform, list the features that must be consolidated (e.g., loyalty points for wishlist actions, review triggers).

Conclusion

For merchants choosing between SWishlist: Simple Wishlist and Super Wishlist, the decision comes down to priorities and immediate needs. SWishlist (SoluCommerce) offers a highly rated, design-focused wishlist with clear usage tiers and API flexibility — a strong option for merchants who value visual consistency and a predictable upgrade path. Super Wishlist (TechnoThrone) delivers built-in lifecycle features like restock and price-drop alerts, multiple lists, and native Klaviyo/Brevo integrations at competitive pricing — making it a better fit for stores that want richer wishlist-driven marketing out of the box.

For merchants who want to reduce app sprawl and centralize retention efforts, adopting a unified platform that combines wishlist with loyalty, referrals, and reviews often delivers stronger long-term value. Growave follows a "More Growth, Less Stack" approach by bundling wishlist capabilities with loyalty & rewards and review automation, improving consistency and lowering total operational overhead. Merchants can compare plans and see if consolidation is a better value than maintaining multiple single-purpose apps by reviewing options to consolidate retention features. Merchants can also install Growave from the Shopify App Store to test how integrated workflows behave in the store environment.

Start a 14-day free trial of a unified retention platform to replace multiple single-use apps: Start a 14-day free trial

FAQ

How do SWishlist and Super Wishlist compare in terms of trust and social proof?

SWishlist has 106 reviews with a 4.9 rating — a substantial sample suggesting consistent user satisfaction. Super Wishlist shows a 5.0 rating but only 7 reviews; this perfect score is positive but comes from a small sample and should be weighed accordingly.

If a store uses Klaviyo, which app is easier to integrate?

Super Wishlist provides native Klaviyo integration on higher plans, making it plug-and-play for common email automations. SWishlist exposes an API, which can be integrated with Klaviyo but will typically require custom setup work.

Which app is better for international stores with multiple languages?

SWishlist advertises explicit language tier support (2 languages on Free up to 20 on Premium), making it clearer for planning international rollouts. Super Wishlist allows language modification but lacks the detailed language-tiering information in its standard description.

How does an all-in-one platform compare to specialized wishlist apps?

An all-in-one platform centralizes retention features — wishlist, loyalty, referrals, reviews — and reduces integration overhead and inconsistent UX. Specialized wishlist apps can be cheaper or faster to implement initially, but over time they may increase operational complexity and costs. Merchants should weigh immediate needs against long-term growth plans and consider an integrated platform if retention and LTV optimization are strategic priorities.