SWishlist: Simple Wishlist vs. Super Wishlist: An In-Depth Comparison

Introduction

Choosing the right wishlist app is a common but consequential decision for Shopify merchants. Wishlists can improve engagement, reduce cart abandonment, and create useful signals for restock and promotional targeting—but the wrong choice can add unnecessary complexity, duplicate features, or leave key needs unmet.

Short answer: SWishlist: Simple Wishlist is an excellent pick for merchants who need a lightweight, reliable wishlist with generous language support and tiered limits that scale affordably. Super Wishlist suits stores that want richer notification hooks (price-drop and restock alerts), multiple list types, and more in-app widgets for product discovery. For merchants who want to consolidate retention tools and reduce app bloat, a unified platform that combines wishlist capability with loyalty, referrals, and reviews offers stronger long-term value.

This post provides a detailed, feature-by-feature comparison of SWishlist: Simple Wishlist (SoluCommerce) and Super Wishlist (TechnoThrone). The goal is to give merchants a clear understanding of what each app does well, where each is limited, and which type of store would benefit from either solution.

SWishlist: Simple Wishlist vs. Super Wishlist: At a Glance

Feature Comparison

Core Wishlist Functionality

Both apps deliver the basic wishlist capability: letting customers save products for later and revisit or share them. That core behavior is essential, but merchants should examine the implementation details and how each app treats user identity, sharing, and list persistence.

Add-to-Wishlist Flow

SWishlist emphasizes a frictionless add-to-wishlist action with simple UI hooks and theme customization. The app supports front-end languages up to 20 languages on its top tier and offers free setup for up to two themes—helpful for stores that want a quick, polished integration without developer hours.

Super Wishlist focuses on more UI options, including wishlist page, popup, and drawer interfaces depending on the plan. The multiple UI patterns can be used to increase visibility of the wishlist action across catalog and PDPs. Super Wishlist also advertises a product "like" behavior which supports a more social, discovery-oriented experience than a simple save-for-later.

Both apps:

• Support sharing wishlists via social or email
• Provide front-end customization for buttons and icons
• Allow wishlist pages for customers to access saved items

Decision point: if simplicity and multi-language coverage matter most, SWishlist has a clear advantage. If offering multiple visibility points (drawer, popup) and a more social "like" behavior is desired, Super Wishlist is stronger.

Multiple Lists, Guest Access, and Sharing

Super Wishlist explicitly supports multiple lists, public or guest wishlists, and sharing as a core plan feature beginning at its paid tiers. That supports use cases like wishlists for events, gift registries, or segmented lists for different shopping intents.

SWishlist’s description emphasizes personalized wishlists and sharing, but the product positioning is toward a focused list experience with strong multi-language support and analytics on higher plans. Merchants that need a full multi-list architecture for customers should verify that SWishlist’s configuration matches their needs on the chosen plan.

Notifications, Alerts, and Email Automation

This is a major functional difference. Super Wishlist includes price-drop notifications, restock alerts, and auto reminder emails in its Advanced and Super tiers, plus integrations with Klaviyo and Brevo. That makes Super Wishlist better for merchants who want wishlist items to trigger lifecycle emails and automated re-engagement flows.

SWishlist, while providing analytics and wishlist statistics on premium plans, does not advertise built-in price-drop or restock email automation as prominently. If automated alerts are a must-have, Super Wishlist is the more feature-rich option out of the box.

Customization, Theming, and Localization

SWishlist places strong emphasis on theme matching and localization:

• Free plan includes support for two themes
• Basic and Premium expand theme setup and languages (7 and 20 languages, respectively)
• Customization is marketed as comprehensive to match store look-and-feel

Super Wishlist allows button and icon customization even on the free tier and provides more in-product UI patterns (popup & drawer, trending widget). However, language support specifics beyond basic modification are less highlighted.

Decision point: for stores with multilingual audiences or complex branding needs across multiple storefronts, SWishlist’s language tiers give explicit, quantifiable benefits. For stores prioritizing in-app widgets and discoverability, Super Wishlist’s UI options are attractive.

Advanced Features and Discovery

Super Wishlist differentiates with discovery-focused elements: trending wishlist widget, public lists, and a "Product like" feature. Those elements can drive product discovery and social proof when configured correctly.

SWishlist’s advanced offering leans toward analytics and unlimited wishlist additions at its Premium tier—valuable for large catalogs and globally distributed audiences.

Both apps have trade-offs:

• Super Wishlist: richer discovery and alerting; slightly higher complexity and fewer public reviews to validate reliability.
• SWishlist: proven review count (106) and strong localization; fewer built-in alert rules.

Reporting, Analytics, and Business Signals

SWishlist offers "unlimited access to all statistics" on Premium plans, implying an analytics layer that can inform merchandising decisions (popular saved items, conversion from wishlist to purchase). The availability of these reports matters for mid-size or larger merchants who use wishlist behavior for inventory planning.

Super Wishlist lists "report" on the free tier but its depth is less detailed in marketing materials. However, the integration with Klaviyo/Brevo means merchants can export wishlist events into robust email analytics and dashboards if set up.

Practical note: if analytics are central to product merchandising plans, request sample reports or live access from each vendor to ensure the granularity fulfills needs (e.g., SKU-level saves, conversion windows, customer-level history).

Pricing & Value

Pricing is a critical area where merchants decide based on usage patterns and expected outcomes. Neither app is expensive, but each uses different entry points and feature gating.

SWishlist Pricing Overview

• Free: 300 wishlist additions per month; 2 languages; free setup up to 2 themes; support within 24–48 hours.
• Basic ($5/month): 7,000 additions per month; 7 languages; all Free features; support 12–24 hours.
• Premium ($12/month): Unlimited additions; 20 languages; unlimited statistics access; top-priority support.

SWishlist’s pricing is straightforward and scales with usage. For stores with many SKUs and frequent saves, the Premium plan offers clear value for money by removing monthly caps and adding analytics and priority support.

Super Wishlist Pricing Overview

• Free: 100 wishlist items; wishlist page; custom button/icon; modify language; reports.
• Basic ($4.99/month): Unlimited wishlist items; multiple lists; popup & drawer; public/guest wishlists; share wishlist.
• Advanced ($8.99/month): All Basic plus custom branding; import/export; price-drop & restock alerts; auto reminder emails; Klaviyo/Brevo.
• Super ($10.99/month): Advanced plus save-for-later; product-like; trending widget; within-scope customization.

Super Wishlist’s incremental pricing unlocks features progressively. Its Basic tier already removes the item count limit and adds UI variety. The Advanced tier becomes attractive when alerts and marketing integrations are required.

Value Comparison

Value is not only price but what those dollars enable to accomplish:

• For low-cost, high-volume saving behavior with multilingual needs, SWishlist’s Premium at $12/month provides unlimited additions and analytics—good value for stores that need scale and insights.
• For a merchant who needs integrated alerting and Klaviyo/Brevo connectivity, Super Wishlist’s Advanced at $8.99/month offers targeted automation features at a slightly lower price.

Merchants should evaluate expected monthly wishlist additions and whether wishlist events will feed marketing automation. The right plan depends on functional requirements rather than raw pricing. SWishlist offers simple, generous language and usage caps; Super Wishlist bundles marketing hooks and discovery widgets at competitive prices. Each offers better value for money depending on the merchant’s priorities.

Integrations & Ecosystem Fit

Integrations determine how wishlist data becomes usable across marketing and support stacks.

Super Wishlist calls out integrations with Klaviyo and Brevo and lists additional email providers as “coming soon.” Those direct integrations simplify event-based automation—price drops, restocks, and reminder triggers—into existing flows if the merchant uses those ESPs.

SWishlist lists API compatibility. An open API offers flexibility for merchants who want custom integrations with CRMs, email platforms, or backend analytics. However, API access often requires developer resources to wire events into the rest of the stack.

Considerations:

• If the merchant uses Klaviyo or Brevo and wants plug-and-play automation, Super Wishlist provides a lower-effort path.
• If the merchant has a more complex or custom tech stack and developer capacity, SWishlist’s API may be preferable.

Technical integration tip: verify event types, payloads, and webhooks during trials to ensure necessary attributes (customer ID, SKU, timestamp, variant) are transmitted for segmentation and automation.

Support, Onboarding, and Documentation

Support quality and speed matter when installing across multiple themes or when conflicts occur with custom storefronts.

SWishlist published support response windows tied to plan level (24–48h on Free, 12–24h on Basic, top priority for Premium). That transparency is helpful for merchants who want predictable SLAs.

Super Wishlist’s support cadence is less explicitly stated in the provided data but offers within-scope customization on higher plans. For merchants relying on quick fixes or theme conflicts, confirm the expected response time before committing.

Onboarding:

• SWishlist offers free setup for up to two themes on the Free plan, lowering initial friction.
• Super Wishlist emphasizes quick integration within minutes for many themes, plus multiple UI options. Still, for custom themes, merchants should expect some manual work or developer time.

Recommendation: request a theme check or trial installation on a staging store to validate compatibility and estimate the needed resources.

Implementation Complexity & Developer Notes

Both apps advertise easy integration, but real-world complexity depends on theme architecture, the use of headless setups, and other installed apps.

SWishlist:

• API availability suggests strong developer control.
• Free setup up to two themes reduces initial friction.
• Multi-language support requires checking how translations are implemented (hard-coded vs. Shopify language files).

Super Wishlist:

• Popup/drawer and trending widgets might require additional CSS or JS adjustments for responsive behavior.
• Integrations with Klaviyo/Brevo could require mapping fields and triggers inside the ESP for accurate automation.

Developer considerations:

• Confirm whether wishlist data is stored in Shopify customer metafields, external databases, or app-specific storage; this affects migration and GDPR compliance.
• For headless or Checkout Extensions (Shopify Plus), check support or request confirmation for compatibility.

Performance, UX, and Mobile Behavior

Wishlist features must be fast, non-blocking, and accessible on mobile.

Both apps advertise lightweight integrations, but merchants should test:

• Button latency on PDP and collection pages
• Drawer and popup performance under load
• Mobile UX for adding and sharing wishlists

Super Wishlist’s drawer/popup options offer interactive experiences that can increase engagement but require rigorous testing to avoid interfering with checkout flows or causing layout shifts.

SWishlist’s simpler approach tends to minimize front-end complexity, which can be an advantage for conversion-focused merchants who prioritize speed and minimal UI changes.

Data Ownership, Security & Privacy

Shipping wishlist data between apps and mailers triggers privacy and compliance questions. Merchants should ask both vendors:

• How wishlist data is stored and accessed
• Whether data can be exported (Super Wishlist includes import/export on higher plans)
• If the app is GDPR-ready and supports data deletion requests

SWishlist’s Premium mentions "unlimited access to all statistics"—confirm the export formats and retention policies. Super Wishlist’s import/export feature on Advanced plan aids portability, but check whether exports are complete and include necessary identifiers.

Real-World Reliability & Social Proof

Shopify App Store metrics provide signals beyond feature lists: review counts and ratings. SWishlist holds 106 reviews with a 4.9 rating, which indicates significant user adoption and consistent positive feedback. Super Wishlist is rated 5.0 but has 7 reviews, a small sample that can reflect early excellence but offers less traction evidence.

Interpretation:

• SWishlist’s higher review volume suggests a more proven track record across merchants of different sizes and themes.
• Super Wishlist’s perfect rating is promising, but merchants should probe for case studies, request references, or trial the app in production-like conditions.

Use Cases: Which App Fits Which Merchant

SWishlist: Simple Wishlist is best for:

• Stores needing reliable, scalable wishlist storage with strong multi-language support
• Merchants who prefer a simple, clean UI and predictable pricing tiers for unlimited usage
• Those with developer capacity who want API access and custom integrations

Super Wishlist is best for:

• Merchants that want built-in price-drop, restock, and reminder email automation
• Stores seeking multiple UI patterns (popup, drawer) and discovery widgets like trending lists
• Brands using Klaviyo or Brevo that want to route wishlist events directly into email workflows

Edge cases:

• High-volume merchants that need enterprise-level retention features beyond wishlist (loyalty, referrals, reviews) will quickly outgrow single-function apps and may benefit from a consolidated retention platform.

Implementation Checklist Before Installing Either App

Before installing either wishlist app, merchants should prepare:

• Confirm wishlist objectives (save for later vs. discovery vs. price alerts)
• Inventory expected monthly wishlist additions to choose correct tier
• Identify preferred email provider and need for integration (Klaviyo/Brevo)
• Test in a staging theme for CSS/JS conflicts and responsive behavior
• Ask about data export and deletion paths for compliance and migration
• Check support SLA and setup assistance options

Taking these steps will minimize surprises and ensure the chosen app aligns with the store’s operational processes.

The Alternative: Solving App Fatigue with an All-in-One Platform

Many merchants accumulate specialized apps to fill narrow functional gaps: one for wishlist, another for loyalty, another for reviews, and so on. This approach can solve a near-term feature need but often creates long-term problems: duplicated tracking, increased theme bloat, multiple billing lines, confusing customer experiences, and longer onboarding for new team members. This phenomenon is commonly referred to as app fatigue.

An alternative approach is to consolidate retention features into a single platform that offers wishlist alongside loyalty, referrals, and review collection. This reduces integration work, centralizes customer data, and lets merchants design coherent retention strategies rather than stitching together point solutions.

Enter Growave: a retention platform positioned to replace multiple single-purpose apps with an integrated suite designed for Shopify merchants. Growave’s philosophy—More Growth, Less Stack—focuses on reducing tool sprawl by combining loyalty programs, wishlists, referrals, VIP tiers, and review collection into a single system.

Key benefits of an integrated approach:

• Unified customer profiles that combine wishlist behavior with loyalty points and review activity
• One installation, one billing relationship, and consolidated support
• Consistent branding across loyalty widgets, wishlist UI, and review collection flows
• Easier cross-channel campaigns that leverage multiple signals without duplicative instrumentation

Growave packages those capabilities in tiered plans. Merchants can compare plans and see how different feature sets align with business size and goals by viewing the available pricing and plan options. For stores that evaluate licensing costs against multiple single-purpose apps, it’s useful to compare total spend to the cost of an integrated platform to determine which provides better value for money and operational simplicity. See the available plan options to compare functionality and pricing.

Growave also maintains an App Store listing for merchants who prefer installing through Shopify’s marketplace. For stores that want to test the platform in a store context, Growave on the Shopify App Store provides a familiar install flow and reviews from existing customers.

How Growave Replaces Common Wishlist Use Cases

• Wishlist + Email Automation: By integrating wishlist events with loyalty and review events, Growave allows a merchant to design automations that reward saved-item behavior, trigger review requests after purchase, and tie restock campaigns to loyalty incentives. Merchants can connect these signals without adding separate webhook plumbing between multiple vendors by using a single integration layer.
• Multi-language and Theming: Growave supports multilingual storefronts and customization so that loyalty widgets and wishlists share consistent branding and copy across customer touch points.
• Analytics and LTV: Centralized dashboards show how wishlist saves, referrals, and loyalty redemptions correlate with repeat purchase rate and lifetime value—insights that are more difficult to produce when data is spread across multiple apps.

Examples of Integrated Feature Synergies

• Reward customers for creating a wishlist or sharing it socially, increasing the rate of list creation and future conversions.
• Use wishlist saves as triggers for segmenting customers into tailored reward tiers, increasing personalization without multiple integrations.
• Surface trending wishlists on category pages while reinforcing loyalty program messaging to drive immediate repeat purchases.

If a merchant wants to see how Growave can map to its store’s retention plan, a personalized conversation can clarify how the suite replaces existing point solutions. Book a personalized demo to see how an integrated retention stack improves retention and reduces operational complexity.

Beyond demonstrations, merchants can review product modules such as Growave’s loyalty engine and its review collection tools that are designed to work together. For those who want to explore specific feature areas, Growave documents how merchants can implement [loyalty and rewards that drive repeat purchases] and how to [collect and showcase authentic reviews] as part of a cohesive strategy.

How Growave Supports Scale and Enterprise Needs

For merchants on Shopify Plus or those scaling rapidly, Growave provides enterprise capabilities such as advanced customization, API/SDK access, checkout extensions, and dedicated support. For stores moving toward headless or complex integrations, Growave’s higher-tier plans include technical support aligned with enterprise launch needs. Merchants targeting advanced platforms or higher-order customizations can review examples of [solutions for high-growth Plus brands].

The platform also lists customer stories to help merchants see real implementations and results from brands that consolidated retention tools. Those case studies can inform architecture decisions and showcase time-to-value when switching from multiple apps to a single retention stack. For additional inspiration, merchants can browse [customer stories from brands scaling retention].

Pricing Visibility and App Store Availability

Growave’s plan options are public. Merchants should compare the combined costs of installing separate wishlist, loyalty, referral, and review apps against a single suite that includes all these modules. A consolidated plan often reduces per-feature marginal cost and simplifies support and branding work. Compare plans and feature sets on the pricing page to evaluate whether the integrated approach produces better value for money.

Merchants who prefer the Shopify marketplace can also install Growave through its App Store listing. Installing from the marketplace provides the normal approval and billing flows familiar to Shopify merchants and allows teams to review community feedback alongside product details.

Transition Considerations: Migrating from a Single-Function App

If a merchant decides to move from SWishlist or Super Wishlist to an integrated platform like Growave, key migration steps include:

• Exporting wishlist data (Super Wishlist supports import/export on Advanced plan; verify SWishlist export formats)
• Mapping customer IDs and wishlisted SKUs to the new platform
• Recreating any automation or triggered emails in the new system
• Testing branded widgets and transactional messaging in staging
• Communicating changes to customers (if list URLs or sharing behavior changes)

A thorough migration plan minimizes downtime and preserves customer data that drives retention programs.

Conclusion

For merchants choosing between SWishlist: Simple Wishlist and Super Wishlist, the decision comes down to functional priorities and scale. SWishlist: Simple Wishlist (106 reviews, 4.9 rating) is a strong choice for stores that want a reliable, multilingual wishlist with generous usage caps and a straightforward pricing model. Super Wishlist (7 reviews, 5.0 rating) is better suited to stores that need built-in price-drop and restock alerts, discovery widgets, and tighter plug-and-play integrations with Klaviyo or Brevo.

Beyond these focused choices, many merchants will find greater long-term value in consolidating multiple retention features into a single platform. Growave’s integrated approach reduces tool sprawl and centralizes loyalty, wishlist, referrals, and reviews into a single system that simplifies data flows and support. Compare Growave’s plans to understand how consolidated features can be a better value for money than multiple single-function apps. Merchants can also install Growave directly via the Shopify marketplace to review the app flow and community feedback.

Start a 14-day free trial to test how a unified retention stack accelerates growth and simplifies operations.

Frequently Asked Questions

Q: Which wishlist app is better for stores that need price-drop and restock notifications? A: Super Wishlist includes price-drop and restock alerts on its Advanced plan, plus integration with Klaviyo and Brevo for email automation. SWishlist focuses on wishlist storage, localization, and analytics—if alerts are critical, Super Wishlist will meet that need more directly.

Q: If a store needs multilingual support and large-scale wishlist usage, which app offers better coverage? A: SWishlist explicitly tiers language support (up to 20 languages on Premium) and offers unlimited wishlist additions at its highest plan, making it a practical pick for multilingual stores and high-volume usage.

Q: How does an all-in-one platform compare to specialized apps like SWishlist or Super Wishlist? A: An integrated platform combines wishlist functionality with loyalty programs, referrals, and reviews, which reduces integration overhead and centralizes customer data. This approach often delivers stronger analytics on lifetime value and simplifies maintenance compared to running multiple narrow apps.

Q: What are the migration considerations if moving from a single-function wishlist to an integrated platform? A: Key steps include exporting wishlist data, mapping customer and product identifiers, recreating any triggered emails, testing widgets in a staging environment, and communicating changes to customers. Verify export formats and import capabilities before starting migration.