SWishlist: Simple Wishlist vs. Squadkin ‑ Multi Wishlist App: An In-Depth Comparison

Introduction

Choosing the right wishlist app is a common pain point for Shopify merchants. Wishlists are simple on the surface — they let shoppers save products for later — but the right implementation affects conversion, retention, and the clarity of customer intent data. Two popular single-purpose options are SWishlist: Simple Wishlist (SoluCommerce) and Squadkin ‑ Multi Wishlist App (Squadkin Technologies). Both promise to help shoppers save favorites, share lists, and come back to buy, yet they differ on features, pricing, scale, and support.

Short answer: SWishlist: Simple Wishlist is a polished, easy-to-adopt option with a well-reviewed track record and straightforward tiered pricing suited to merchants who want fast setup and essential wishlist functionality. Squadkin ‑ Multi Wishlist App is a lower-cost, highly customizable wishlist focused on category-based lists, guest usage, and developer-friendly CSS customization — appealing to stores that need multiple wishlist categories and more control of the front-end. For merchants looking to reduce tool sprawl while gaining loyalty, referrals, reviews, and wishlist functionality in one place, an integrated platform is a better value than piecing together single-function apps.

This article provides a practical, feature-by-feature comparison of SWishlist: Simple Wishlist and Squadkin ‑ Multi Wishlist App, using pricing, reviews, features, and likely merchant outcomes to help choose the right tool. After the direct comparison, the article explains how an all-in-one retention platform can address the common limitations of single-purpose wishlist apps and introduces an alternative approach.

SWishlist: Simple Wishlist vs. Squadkin ‑ Multi Wishlist App: At a Glance

Feature Comparison — What Each App Actually Does

Core Wishlist Functionality

SWishlist: Simple Wishlist

SWishlist emphasizes a frictionless wishlist experience for shoppers: visible add-to-wishlist buttons, saving across sessions (when logged in), and sharing options. It highlights language support and theme setup as part of onboarding, and offers usage caps so small stores can use a free tier while larger stores upgrade for unlimited saves.

Practical outcomes:

• Fast time-to-value for stores that want a standard wishlist without custom front-end work.
• Clear upgrade path from free trial behavior to paid as wishlist volume increases.
• Sharing features help social referral potential when customers showcase saved items.

Squadkin ‑ Multi Wishlist App

Squadkin focuses on flexibility in how wishlists are organized: multiple categories per customer, guest wishlist support, and full CSS customization. It also highlights analytics to identify top 10 wishlisted products and sharing features for social and email.

Practical outcomes:

• Strong fit for catalog-heavy stores that want shoppers to organize items into lists (e.g., seasonal lists, gift lists).
• Guest wishlist support lowers friction for first-time visitors who don’t want to create an account.
• Front-end customization via CSS enables tight brand integration for merchants with dev resources.

Sharing, Social, and Collaboration

Both apps support sharing wishlists via link or social channels. SWishlist highlights sharing as a core benefit, aiming for ease of use. Squadkin explicitly highlights sharing on social media and email and provides category-based sharing, which can be useful in campaign contexts (e.g., “Gift ideas” lists).

Merchant takeaway:

• If the goal is to encourage shoppers to share lists publicly or with friends, both apps cover the basics.
• Squadkin gives slightly more control for curated, category-based lists shared for campaigns or gift guides.

Multi-Language and Localization

SWishlist lists multi-language support in its pricing tiers, offering two languages on the Free tier, seven on Basic, and twenty on Premium. That is meaningful for stores serving multilingual audiences.

Squadkin does not list language support on the app description. Merchants operating multi-language stores should validate Squadkin’s compatibility before choosing it.

Guest Wishlist and Account Persistence

Squadkin explicitly supports guest wishlisting, allowing visitors without accounts to save items. SWishlist’s description focuses on logged-in customers and session persistence but does not emphasize guest flow in the public description.

Merchant takeaway:

• Guest wishlist support is a clear differentiator for stores that rely on mobile traffic or new visitors who won’t register.
• Consider customer account strategy: if the store requires user accounts for personalization, SWishlist’s logged-in model is appropriate; if reducing friction for anonymous users is important, Squadkin may be preferable.

Customization and Theming

SWishlist advertises “customize everything to perfectly match your store” and includes setup for themes (up to two themes on the Free plan). The onboarding support suggests merchants can achieve decent visual integration without deep CSS edits.

Squadkin touts “fully customizable with CSS and text content,” which is a developer-forward approach. This provides finer control but places the burden on the merchant (or developer) to implement changes.

Merchant takeaway:

• Stores without front-end developer time may prefer SWishlist for guided theme integration.
• Stores with in-house front-end resources or agencies will benefit from the granular control Squadkin offers.

Analytics and Product Insights

Squadkin lists analytics for top 10 wishlisted products, enabling merchandising and targeted campaigns. SWishlist’s Premium plan promises “unlimited access to all statistics,” which suggests a broader analytics offering for premium customers.

Merchant takeaway:

• Basic analytics (top wishlisted products) helps prioritize promotions and inventory decisions.
• For stores that want deeper insights (trend analysis, segmentation), confirm what “statistics” means in SWishlist’s premium tier before upgrading.

Pricing & Value

Pricing is a major decision driver when evaluating apps, especially single-purpose apps that can multiply monthly costs when used together.

SWishlist: Simple Wishlist Pricing

• Free Plan
  • 300 wishlist additions per month
  • 2 languages at storefront
  • Free setup up to 2 themes per store
  • Support within 24-48 hours
• Basic — $5 / month
  • 7,000 wishlist additions per month
  • 7 languages at storefront
  • All features in Free plan
  • Support within 12-24 hours
• Premium — $12 / month
  • Unlimited wishlist additions
  • 20 languages at storefront
  • Unlimited access to all statistics
  • Fastest support and top priority

Value assessment:

• The tiered limits allow small stores to start for free and scale as wishlist usage grows.
• Pricing is straightforward and competitive for a single-purpose wishlist tool.
• The gap to unlimited at $12/mo is appealing to stores that pass the lower thresholds.

Squadkin ‑ Multi Wishlist App Pricing

• Basic — $3.99 / month
  • Multiple categories support
  • Guest wishlist
  • Custom CSS
  • Text customization
  • Share wishlist on social media
  • Unlimited wishlist additions
  • Analytics

Value assessment:

• Very affordable and claims unlimited wishlist additions, making it attractive for stores prioritizing cost-per-feature.
• Lack of a free tier means a small barrier to test for micro merchants who prefer to avoid recurring charges.
• Single-plan simplicity can be good but raises questions about how support or feature requests are handled; smaller app developers sometimes gate advanced support or integrations behind higher-cost custom work.

Pricing Comparison — Value for Money

Considerations for merchants:

• For small stores testing a wishlist, SWishlist’s free plan gives a risk-free path with basic limits. The Basic $5 tier provides a high ceiling (7,000 adds) before moving to $12 for unlimited.
• Squadkin’s $3.99 offering appears better value for stores needing unlimited adds and guest lists at the lowest cost, provided no missing features are required.
• Value-for-money is relative to store goals: if a wishlist is the only retention tool planned, single-purpose apps may be fine. If the store seeks to build loyalty, collect reviews, run referrals, or tiered VIP programs, an all-in-one tool will likely deliver better ROI than running multiple single-feature apps.

Integrations & Technical Considerations

API & External Integrations

SWishlist mentions API support, which opens possibilities for connecting wishlist data to email platforms, CRMs, or analytics. The availability of an API is helpful to automate flows (e.g., abandoned wishlist reminders) via external tools.

Squadkin does not list integrations or an API in the app description. That absence suggests limited native connections out of the box.

Merchant takeaway:

• Merchants who want to trigger wishlist-based email flows or sync wishlist signals into marketing automation should favor apps with API support or native integrations.
• Confirm technical documentation and API limits before committing, particularly for high-volume stores.

Platform Compatibility

SWishlist lists that it “Works With: API,” which hints at developer flexibility. Squadkin’s "Works With" field is blank; merchants should verify compatibility with their checkout, customer account flow, page builders, and Shopify Plus if relevant.

Performance and Loading

Any third-party app that injects front-end scripts can impact page load. Neither app lists performance SLAs in the public description. Best practice for merchants:

• Test on a staging theme, measure Lighthouse scores before and after install.
• Ask the developer about script loading (deferred, async) and whether the app supports lightweight widgets.

Support, Onboarding & Community Trust

Review Count and Ratings

• SWishlist: 106 reviews, 4.9 rating
• Squadkin: 5 reviews, 4.9 rating

Data-based context:

• SWishlist’s larger review count offers stronger social proof and a wider sample of merchant experiences.
• Both apps show excellent ratings (4.9), but sample size matters. A small number of reviews can easily tilt rating but may not represent edge cases at scale.

Support Response and Onboarding

SWishlist provides tiered support SLAs tied to paid plans, with setup included for up to two themes on the Free plan. That signals an onboarding process that aims to reduce merchant friction.

Squadkin emphasizes customization via CSS and text changes but does not detail support SLAs. Merchants with limited developer resources may find Squadkin requires more hands-on effort.

Merchant takeaway:

• Larger stores or merchants without developer bandwidth should prioritize apps with clear setup assistance and fast support.
• If full control is desired and front-end skills are available, a lean support model with deep customization can be acceptable.

Security, Data Ownership, and Privacy

Wishlist apps capture product intent and potentially customer identifiers. While neither app’s public listing details security posture, merchants should verify:

• Data ownership and export options for wishlists and analytics.
• GDPR/CCPA compliance for shared lists and personalized content.
• How authentication for saved lists is handled (encrypted tokens, expiry, guest link security).

Because SWishlist lists API support and theme setup, it may offer export capabilities; Squadkin’s analytics claim suggests some data is available but confirm export and retention policies.

Implementation & Developer Effort

Installation and Theme Integration

SWishlist offers free setup for up to two themes, which can save merchant time and reduce errors. This type of guided integration helps merchants avoid layout conflicts and ensures consistent UX.

Squadkin requires or encourages CSS edits for deep customization. That suits merchants with developer resources but can slow implementation for merchants who lack them.

Maintenance and Future-Proofing

Merchants should evaluate how frequently either app is updated, whether the developer maintains compatibility with new Shopify features, and whether the developer provides changelogs or roadmaps. High-frequency, well-supported apps reduce long-term maintenance risk.

Given SWishlist’s higher review count and explicit support levels, it likely has a more structured maintenance cadence. Squadkin’s small review base and single-plan approach might mean slower update cycles; confirm timelines during vendor assessment.

Merchant Use Cases — Which App Fits Which Store?

• Merchants who want a plug-and-play wishlist with language support, simple onboarding, and predictable tiered pricing:
  • SWishlist: Simple Wishlist is a strong fit, especially for stores that want a low-effort, well-supported option and the option to scale to unlimited additions at a modest price.
• Merchants who need multiple wishlist categories, guest wishlist options, cheap unlimited wishlist additions, and full CSS control:
  • Squadkin ‑ Multi Wishlist App is tailored for catalog-heavy stores that want shoppers to organize items into named lists and for merchants who can manage front-end customization themselves.
• Merchants prioritizing data flows into marketing and CRM tools:
  • SWishlist (with API support) is likely a better choice, but merchants should confirm available endpoints.
• Merchants operating internationally with multi-language storefronts:
  • SWishlist provides language tiers up to 20 languages on Premium, which aligns with multinational stores; Squadkin does not advertise language support.
• Merchants avoiding tool sprawl and seeking to centralize retention (wishlists, loyalty, referrals, reviews, VIP tiers):
  • Neither single-purpose wishlist app covers the broader retention stack; an integrated platform is a more strategic option.

Pros and Cons — Quick Summaries

SWishlist: Simple Wishlist

Pros:

• Established social proof (106 reviews at 4.9).
• Free tier for low-volume testing.
• Clear tiered pricing with an affordable unlimited option.
• Multi-language support and guided theme setup.
• API available for integration.

Cons:

• Wishlist-only focus; may require additional apps for loyalty, referrals, or reviews.
• Some advanced analytics confined to premium tier.
• Shared limits on the free tier may frustrate high-traffic test campaigns.

Squadkin ‑ Multi Wishlist App

Pros:

• Low entry cost ($3.99/month) with unlimited wishlist additions.
• Multiple wishlist categories and guest wishlist feature.
• Extensive front-end customization via CSS.
• Analytics for top wishlisted products.

Cons:

• Very small review base (5 reviews) — less social proof.
• No free tier for testing without payment.
• Little public detail on integrations or API.
• Support model and update cadence less clear.

The Alternative: Solving App Fatigue with an All-in-One Platform

Merchants often reach for single-purpose apps because each solves an immediate problem: a wishlist, a review request, a loyalty program, or a referral engine. That approach works initially but creates "app fatigue" over time. App fatigue is the cumulative cost — financial, operational, and technical — of maintaining multiple apps: overlapping scripts that bloat page load, fractured customer data across dashboards, multiple monthly fees, and a tangle of integrations to keep marketing flows consistent.

An alternative approach is to consolidate retention tools into a single integrated suite that covers wishlists plus loyalty, referrals, reviews, and VIP tiers. This reduces technical overhead, centralizes customer behavior signals, and often produces better outcomes for retention and lifetime value.

Growave’s philosophy, “More Growth, Less Stack,” is built to solve that exact problem by combining wishlist functionality with a full retention suite. For merchants who prefer fewer apps and a single source of truth for customer engagement, a consolidated platform can be markedly better value for money than multiple single-purpose apps.

Why centralize wishlist, loyalty, referrals, and reviews?

• Unified customer profiles: When wishlist actions feed directly into loyalty and referral rules, merchants can create automated incentives on observed intent (e.g., reward customers who add high-value items to a wishlist) without synchronized integrations.
• Single billing and support channel: One subscription and one vendor relationship simplify vendor management and make prioritization easier when features are needed across the retention stack.
• Cross-feature campaigns: Combine wishlists with review prompts or referral incentives to grease the funnel at every step — for instance, offer small rewards when customers purchase items from their wishlist and submit a review.
• Reduced front-end overhead: A consolidated app reduces the number of third-party scripts, lowering the odds of performance regressions.

Growave: More Growth, Less Stack

Growave is positioned as an integrated retention platform that brings wishlist, loyalty and rewards, referrals, reviews and UGC, and VIP tiers into one suite. The value proposition is to replace multiple single-purpose apps with a single platform that coordinates the entire customer lifecycle.

Key capabilities include:

• Loyalty and rewards programs that can be tied to wishlist actions and purchases, enabling bespoke incentives for customers who show intent.
• Referral campaigns that leverage wishlists and social sharing to drive new customers.
• Reviews and UGC collection that helps convert shoppers who discover wishlist-curated items.
• Wishlist functionality that integrates with loyalty and campaigns, rather than existing as an isolated widget.

For merchants evaluating the switch, Growave provides resources that demonstrate outcomes from consolidated retention stacks and examples of how combined programs increase repeat purchases and lifetime value. For merchants interested in seeing the platform live, it is possible to book a personalized demo to see how a unified retention stack accelerates growth.

How Growave reduces app fatigue (examples)

• When a customer adds a product to their wishlist, that action can create triggers in a single platform: awarding loyalty points, adding the customer to a segmented email list, and queuing a personalized reminder — all without glue-code between apps.
• Reviews collection can be automated after purchases driven by wishlist conversions, producing social proof that boosts the value of the wishlist widget itself.
• VIP tiers and exclusive referral promotions can be targeted to customers with high wishlist activity, turning intent into higher lifetime value.

These cross-feature benefits are easier to coordinate and measure within an integrated platform. Merchants interested in consolidating commonly look to compare monthly costs, technical maintenance overhead, and potential uplift in repeat purchase rates. To explore pricing and verify whether the platform fits a store’s order volume and needs, merchants can review plans and compare feature sets to current app spend on a dedicated pricing page for consolidation and scalability strategies: consolidate retention features.

Where an integrated platform matters most

• Medium to large merchants with recurring marketing programs who want to drive measurable increases in customer lifetime value.
• Merchants who currently use multiple single-purpose tools and want a single source of truth for retention metrics.
• Shopify Plus and headless storefront merchants who require advanced flows, checkout extensions, or dedicated support; Growave offers tailored options for enterprise and high-growth merchants and has solutions designed for high-growth Plus brands.

Integration examples and ecosystem fit

Growave integrates with common Shopify marketing and support tools so merchants can keep important parts of their stack while consolidating retention features. Built integrations and compatibility with popular tools help ensure data flows between the shop, email platforms, and customer service tools. Because an integrated suite combines signals from wishlists, reviews, and purchases, marketers can create more relevant campaigns and automation.

Merchants looking to showcase how other brands used the integrated approach to increase retention can explore curated examples and client stories on the platform’s inspiration pages: customer stories from brands scaling retention.

Feature callouts with contextual links

• For merchants focused on increasing repeat purchases through structured programs, the ability to build loyalty and rewards that drive repeat purchases is central to the system.
• For social proof and conversion lift, merchants can implement tools to collect and showcase authentic reviews that work together with wishlist and loyalty prompts.
• When retailers want to try the app before consolidating the entire stack, the platform is also available on the Shopify App Store and can be installed to evaluate integrated features in a live store: install an integrated growth stack.

Pricing & Migration Considerations

Consolidation requires comparing current per-app fees to the unified subscription and estimating incremental uplift in retention metrics. Growave offers tiered plans for different order volumes and support needs; merchants can review plan options and evaluate how switching reduces the combined cost and operational overhead by visiting the consolidated pricing page: consolidate retention features.

Merchants considering migration should also:

• Audit existing data flows (wishlists, reviews, loyalty points) and plan for data export/import.
• Identify the highest-value automations that are currently manual or broken across apps.
• Validate multi-language support and checkout compatibility for international and Plus-level stores.

Additional resources and next steps

• Merchants can explore how integrated loyalty and wishlist data work together in practice by reviewing how other stores have applied consolidated retention on the customer inspiration pages: customer stories from brands scaling retention.
• For a hands-on walkthrough, merchants can book a personalized demo to see how a unified retention stack accelerates growth. This direct engagement helps evaluate migration complexity and expected outcomes before switching.

Choosing Between SWishlist and Squadkin — Decision Checklist

When evaluating these two apps, use the checklist below to determine which is a closer fit. For each item, consider store size, developer resources, and long-term retention strategy.

• Need for free testing with low usage limits:
  • SWishlist offers a free tier; Squadkin does not.
• Need for multiple wishlist categories and guest wishlist:
  • Squadkin specializes in these features.
• Requirement for multi-language storefronts:
  • SWishlist lists explicit language tiers.
• Desire for robust analytics and API access:
  • SWishlist indicates API support; Squadkin offers basic analytics but no public API mention.
• Preference for plug-and-play onboarding vs. developer customization:
  • SWishlist includes setup help; Squadkin expects CSS customization.
• Concern about long-term app sprawl and retention strategy:
  • Both are single-purpose; an integrated solution like Growave may deliver better long-term value.

Conclusion

For merchants choosing between SWishlist: Simple Wishlist and Squadkin ‑ Multi Wishlist App, the decision comes down to priorities. Choose SWishlist if the goal is a well-supported, multi-language compatible wishlist with a free tier and clear upgrade path — especially when API access and guided theme setup matter. Choose Squadkin if low monthly cost, unlimited wishlist additions, multiple wishlist categories, and deep CSS customization are the priority and the merchant has the development bandwidth to implement front-end changes.

However, if the objective is long-term retention, reduced technical complexity, and a single source for loyalty, referrals, reviews, VIP tiers and wishlist behavior, consolidating into an integrated retention platform is a higher-value option than combining multiple single-purpose apps. Merchants who want to explore how an integrated approach reduces tool sprawl and increases repeat purchases can review consolidated plan options and feature comparisons, then decide whether consolidation is the right move: consolidate retention features.

If an in-depth walkthrough is preferred, book a personalized demo to see how a unified retention stack accelerates growth.

For merchants ready to move from single-purpose tools to one platform and try integrated retention features firsthand, start a 14-day free trial to see whether consolidating wishlist, loyalty, and reviews improves retention and simplifies operations: start a free trial and compare plans.

FAQ

Q: How do SWishlist and Squadkin compare on reliability and social proof?

• SWishlist has broader social proof with 106 reviews at a 4.9 rating, indicating a larger, more varied user base. Squadkin’s 5 reviews also show a 4.9 rating, but the small sample makes it harder to generalize reliability at scale. Merchants should factor review count and available support SLAs into risk assessments.

Q: Which app is better for stores that need guest wishlists and multiple categories?

• Squadkin explicitly supports guest wishlists and multiple categories and is therefore a natural choice for catalogs that benefit from list organization without requiring account creation. Confirm front-end customization and analytics depth during evaluation.

Q: If a store uses wishlists mainly to trigger marketing (emails, points, campaigns), which option is better?

• SWishlist’s API support makes it more straightforward to integrate wishlist actions into external marketing automation and loyalty flows. For deeper native coordination across loyalty and referrals, consider an integrated platform that captures wishlist signals internally.

Q: How does an all-in-one platform compare to specialized wishlist apps?

• An integrated platform centralizes customer signals and programs, enabling combined campaigns (e.g., reward points for wishlist actions, automated review requests after wishlist purchases) without the complexity of syncing multiple apps. It typically reduces monthly app fees, simplifies support, and improves data consistency. Merchants can compare consolidated offerings and pricing to current app spend to quantify potential benefits: consolidate retention features.