SWishlist: Simple Wishlist vs. Simple Wishlist: An In-Depth Comparison

Introduction

Choosing the right wishlist solution for a Shopify store is more than ticking a feature checklist. Merchants balance user experience, site performance, localization, customer support, and the long-term cost of adding yet another single-purpose app to their stack. The wrong wishlist choice can create maintenance overhead, inconsistent branding, or missed opportunities to convert wishlists into repeat purchases.

Short answer: SWishlist: Simple Wishlist is a polished, highly rated wishlist tool suited to stores that need a reliable, multilingual wishlist with generous limits at low cost, while Simple Wishlist is a lean, easy-to-install option that fits merchants who want a minimal, No-Code approach. For merchants who want to reduce tool sprawl and invest in retention beyond a single feature, an integrated platform like Growave often delivers better value for money and long-term growth.

This post provides a detailed, feature-by-feature comparison of SWishlist: Simple Wishlist (SoluCommerce) and Simple Wishlist (eCommerce Custom Apps). The goal is to help merchants decide which app fits a specific store profile, and to explain when an integrated retention suite is the smarter business choice.

SWishlist: Simple Wishlist vs. Simple Wishlist: At a Glance

Deep Dive Comparison

Feature Set: What Each App Offers

SWishlist: Simple Wishlist — Feature Summary

SWishlist positions itself as a fully-featured wishlist tool with the following capabilities:

• Seamless product add-to-wishlist flow for customers.
• Wishlist sharing functionality so customers can send lists to friends.
• Extensive customization to match a store’s brand and theme.
• Multi-language support (Free: 2 languages; Basic: 7; Premium: 20).
• Analytics and unlimited statistics on higher tiers.
• API access for custom integrations.

These features make SWishlist appear more than a bare-bones widget — it targets stores that want control over localization, analytics, and developer integrations.

Simple Wishlist — Feature Summary

Simple Wishlist offers a minimal but practical feature set:

• One-click add-to-wishlist action.
• Ability to change button design and the wishlist page layout.
• No custom code is added to stores, reducing the perceived installation risk.

The app’s philosophy appears to emphasize a clean, low-friction installation and operation, suitable for merchants who want a wishlist with minimal setup and engineering involvement.

Feature Comparison: Head-to-Head

• Wishlist Behavior: Both apps support basic add-to-wishlist operations. SWishlist adds sharing and a richer customization layer. Simple Wishlist focuses on single-click add behavior.
• Customization: SWishlist provides broader theme customization and language options. Simple Wishlist allows button customization and a wishlist page but explicitly avoids injecting custom code.
• Analytics & Reporting: SWishlist offers statistics (including unlimited metrics on premium plans). Simple Wishlist does not advertise analytics.
• Sharing & Social: SWishlist supports wishlist sharing; Simple Wishlist’s description centers on personal wishlists without explicit mention of sharing.
• Extensibility: SWishlist exposes an API for integrations. Simple Wishlist lists no API or integration options publicly.

Conclusion on features: SWishlist is the more fully featured wishlist product, while Simple Wishlist is intentionally minimal.

Setup, UX, and Developer Requirements

Installation and Setup

SWishlist:

• Offers free setup up to two themes under the Free plan, and presumably supports more complex installation on paid tiers.
• Works with API, suggesting developers can extend behavior or integrate with back-office systems.
• Support SLAs improve with paid tiers (24–48 hours on Free, faster on paid tiers).

Simple Wishlist:

• Claims not to add any custom code to stores, a selling point for merchants wary of theme edits or Liquid changes.
• Emphasizes ease of use and fast deployment.

Practical implications:

• Stores with limited development resources may prefer Simple Wishlist for immediate deployment.
• Merchants who want theme-level branding and deeper integrations will find SWishlist easier to adapt long-term.

End-User Experience

SWishlist:

• Focus on customer delight: sharing features and multilingual storefronts improve accessibility and social purchase behavior.
• Unlimited statistics at higher tiers enable merchants to measure wishlist-to-order conversion.

Simple Wishlist:

• Prioritizes a frictionless add-to-wishlist experience, which can reduce user confusion.
• Lack of sharing or analytics may limit how the owner can act on wishlist data.

UX conclusion:

• For customer-facing polish and measurement, SWishlist has an edge. For an unobtrusive, no-fuss widget, Simple Wishlist fits.

Pricing and Value

Pricing is a frequent deciding factor. Neither app is positioned as a high-ticket solution; both appeal to budget-conscious merchants, but with different trade-offs.

SWishlist Pricing Overview

• Free: 300 wishlist additions/month, 2 storefront languages, free setup up to 2 themes, support within 24–48 hours.
• Basic ($5/month): 7,000 wishlist additions/month, 7 languages, faster support (12–24 hours), includes Free features.
• Premium ($12/month): Unlimited wishlist additions, 20 languages, unlimited access to statistics, priority support.

Value considerations:

• The three-tier pricing is transparent and attractive for stores that expect volume growth. Unlimited additions at $12/month is strong value for stores that rely on wishlists for long-term engagement.
• Built-in localization and analytics on paid tiers offer measurable ROI for international stores.

Simple Wishlist Pricing

• Publicly available pricing details are not provided in the app listing data.
• The absence of visible pricing often implies a freemium model or low-cost one-time fee, but merchants must contact the developer or install to learn exact costs.

Value considerations:

• Unknown pricing increases friction when evaluating TCO (total cost of ownership).
• Lower visible complexity can be attractive, but lack of analytics or limits may push merchants to other tools later.

Pricing conclusion:

• SWishlist presents clear, value-tiered options that make it easy to evaluate ROI.
• Simple Wishlist’s unclear pricing and limited public feature map make it harder to assess value for money without direct vendor contact.

Integrations, Extensibility, and Platform Compatibility

SWishlist Integrations

• Works with API, enabling custom integrations with email platforms, CRMs, or analytics tools.
• API availability suggests suitability for larger or custom setups where wishlists feed into marketing automation or inventory logic.

Simple Wishlist Integrations

• No integrations are listed in the available data.
• The app likely operates as a standalone feature without built-in connectors.

Integration implications:

• SWishlist is better for merchants who plan to use wishlist data to drive email campaigns, abandoned wishlist flows, or personalized promotions.
• Simple Wishlist keeps architecture simple and may avoid integration complexity, but that also means lost automation opportunities.

Support, Reviews, and Reliability

Ratings and Social Proof

• SWishlist: 106 reviews, rating 4.9 — indicates strong, consistent user satisfaction and a track record across multiple merchants.
• Simple Wishlist: 2 reviews, rating 4.4 — very limited social proof; difficult to generalize reliability from a small sample.

Practical interpretation:

• A larger review count (106) with a near-perfect score (4.9) is a meaningful signal about product maturity, responsiveness, and perceived value.
• A tiny review base (2) offers limited evidence; merchants should proceed cautiously and evaluate the app in a test environment.

Support Expectations

SWishlist:

• Publicly stated support SLAs: 24–48 hours (Free), 12–24 hours (Basic), top priority (Premium).
• Paid tiers explicitly improve both features and support speed.

Simple Wishlist:

• No public SLA or support details in provided data.
• The app’s simplicity might reduce support needs, but merchants should confirm response times in advance.

Reliability conclusion:

• SWishlist’s public SLAs and review footprint indicate a more predictable support experience.
• Simple Wishlist may be reliable in practice, but the lack of public indicators means merchants should validate before relying on it.

Data, Analytics, and Measuring Impact

SWishlist Analytics

• Offers statistics, with unlimited reporting on Premium.
• Metrics likely include wishlist additions, shares, wishlist-to-order conversion, and top wishlisted SKUs (explicit details will vary).

Why it matters:

• Wishlist analytics turn passive favorites into actionable insights for merchandising, email segmentation, and product launches.
• Merchants can prioritize restock notifications or targeted promotions to customers who've shown interest but not purchased.

Simple Wishlist Analytics

• No explicit analytics or reporting mentioned.
• Merchants using Simple Wishlist will need to track wishlist-driven purchases through GA, purchase UTM tags, or manual reconciliation.

Analytics conclusion:

• SWishlist provides a clearer path to measure wishlist ROI. For retailers that rely on data to drive merchandising decisions, that capability is valuable.

Localization and Internationalization

SWishlist

• Explicit multi-language support: Free (2 languages), Basic (7), Premium (20).
• Localization of UI and wishlist pages supports stores selling in multiple regions.

Why this helps:

• Localized storefront experiences increase conversion and reduce friction for non-native speakers.
• Built-in language tiers remove the need to stitch together third-party translation apps for wishlist content.

Simple Wishlist

• No language support specified.
• For stores selling internationally, extra work will be required to localize wishlist UI.

Localization conclusion:

• SWishlist is better suited for international stores. Simple Wishlist can work for single-language stores or those with low multilingual requirements.

Design, Branding, and Theming

SWishlist

• Emphasizes “customize everything to perfectly match your store.”
• Likely supports CSS/theme-level customizations and offers support on setup to match branding.

Implication:

• Higher branding fidelity is essential for premium stores where the wishlist experience must align with the site.

Simple Wishlist

• Focuses on button design options and a wishlist page.
• Avoiding theme code injection reduces the risk of breaking themes during install.

Design conclusion:

• Merchants requiring precise branding and UX control should favor SWishlist. Stores that prioritize speed and safety should consider Simple Wishlist.

Performance and Site Impact

Both apps aim to be lightweight, but the risk of performance impact depends on implementation.

• SWishlist’s API-driven model and richer feature set could require additional network calls or script files. However, a professionally built app will defer or asynchronously load scripts to minimize impact.
• Simple Wishlist emphasizes no custom code; this may reduce the chance of theme conflicts, but the real performance impact should be validated with PageSpeed/Lighthouse tests.

Recommendation:

• Test both apps on a staging store and measure interactive performance to quantify client-side impact.

Security, Privacy, and Data Ownership

• SWishlist’s API access implies the app stores wishlist data and can integrate with merchant systems. Merchants should confirm data ownership, retention policies, and GDPR compliance if selling in regulated markets.
• Simple Wishlist’s claim of no custom code does not automatically indicate where wishlist data is stored. Merchants need clarity on data residency and export options.

Actionable step:

• Request a data-processing addendum and confirm data export options before installing, especially if customer data will be reused in marketing.

Use Cases and Merchant Profiles

This section helps match each app to the merchant type most likely to benefit.

• Merchants on a tight budget who need a small wishlist widget with minimal installation risk: Simple Wishlist may be adequate.
• Small to medium stores that require multilingual storefronts, sharing, and analytics for merchandising: SWishlist is a strong match.
• International or growth-stage merchants who want wishlists to feed loyalty and email campaigns: Prefer SWishlist for API and analytics capabilities.
• Stores that want to avoid future app churn and prefer a single platform for retention: Consider a broader solution beyond single-purpose wishlist apps.

Pros and Cons

SWishlist — Pros

• High rating (4.9) across 106 reviews indicates trust and product maturity.
• Clear, affordable pricing tiers with strong value (unlimited additions at $12/mo).
• Multi-language support and analytics make it suitable for international stores.
• API access for custom integrations.

SWishlist — Cons

• More features mean slightly more configuration and potential need for developer support for deep customizations.
• Even small monthly fees add to tool count if a store relies on multiple single-purpose apps.

Simple Wishlist — Pros

• Minimal, no-code installation reduces risk of theme conflicts.
• Simple, clear functionality for merchants who only need a basic wishlist.
• Likely low-cost or freemium approach fits extremely tight budgets.

Simple Wishlist — Cons

• Very limited social proof (2 reviews), making reliability hard to assess.
• Lack of analytics, sharing, and integrations restricts how wishlist data can be used.
• Pricing and support SLAs are not publicly specified.

Migration, Maintenance, and Long-Term Considerations

Running Multiple Single-Purpose Apps: Hidden Costs

Adding one more single-purpose app is not just the license cost. Consider:

• Maintenance overhead: theme updates, script conflicts, and multiple vendor relationships.
• Data fragmentation: wishlist data in one app, loyalty in another, reviews in a third — hard to combine for customer lifecycle programs.
• Scaling complexity: as merchants add features (referrals, VIP tiers, reviews), consolidating multiple apps becomes costly to manage.

Both SWishlist and Simple Wishlist target the wishlist need effectively, but consider whether building loyalty and retention requires just a wishlist or a suite of coordinated tools.

Migration and Data Portability

• Before selecting an app, confirm how easy it is to export wishlist data (customer IDs, SKUs, timestamps). This is essential if switching vendors or integrating into CRM/ESP.
• SWishlist’s API implies a more straightforward export path; Simple Wishlist’s export capabilities should be confirmed upfront.

Supportability and Future Features

• SWishlist’s review count and support SLAs suggest ongoing development and responsiveness to merchant feedback.
• Simple Wishlist’s smaller footprint and negative lack of visible roadmap mean merchants might outgrow the app if they need advanced features later.

The Alternative: Solving App Fatigue with an All-in-One Platform

App fatigue is a real cost driver. Merchants often install best-of-breed single-purpose apps (wishlist, reviews, referrals, loyalty) and later find themselves juggling multiple billing cycles, integrations, and inconsistent customer experiences. The technical debt and operational friction slow growth and increase churn risk.

An integrated platform reduces this complexity by combining multiple retention tools in a single product and admin interface. Growave follows the "More Growth, Less Stack" approach by packaging wishlist functionality alongside loyalty programs, referrals, reviews & UGC, and VIP tiers.

What "More Growth, Less Stack" Means Practically

• Single admin console to run loyalty, referrals, wishlists, and reviews.
• Unified customer profiles that let wishlists feed into loyalty point triggers, or reviews prompt reward actions.
• Fewer third-party scripts and lower theme customization overhead, which reduces performance and maintenance risks.

Growave Capabilities Relevant to Merchants Considering a Wishlist

• Wishlist as part of a retention suite: The wishlist feature is embedded within a broader platform that includes loyalty and referrals, allowing merchants to convert wishlist activity into rewards or targeted campaigns.
• Integrations with common e-commerce tools: Growave supports integrations with platforms merchants already use, making automation and data flow simpler.
• Enterprise-ready options: Support for Shopify Plus and headless experiences for high-growth brands.

See how Growave brings loyalty, wishlist, and reviews into a single workflow that removes friction between features and reduces operational complexity. Merchants can explore solutions and pricing to evaluate consolidation and savings on operational costs: consolidate retention features.

How Integrations and Automation Improve ROI

When wishlist additions are part of an integrated stack, merchants can:

• Trigger an automated email or push campaign when an item is wishlisted and later goes on sale.
• Award loyalty points for sharing or creating wishlists, turning passive interest into measurable engagement.
• Use wishlist trends to power product recommendations or VIP early access campaigns.

Growave’s product design centers on these cross-feature automations — reward behaviors that increase customer lifetime value rather than treating wishlists as an isolated widget. Merchants can learn how loyalty-driven retention programs work in practice by reviewing customer stories and examples: customer stories from brands scaling retention.

Key Advantages Over Standalone Wishlist Apps

• Reduced tool sprawl: fewer apps to maintain, less chance of script conflicts.
• Unified analytics: cross-feature reporting that links wishlist behavior to purchases and loyalty participation.
• Stronger long-term value: by tying wishlists to referral and loyalty mechanics, stores can increase repeat purchase rates and average order value.

Merchants interested in testing how an integrated platform performs compared to discrete apps can view platform options and plans: consolidate retention features.

Growave: Feature Highlights and How They Map to Wishlist Needs

• Loyalty & Rewards: Create customizable point systems and reward actions that can be triggered by wishlist behavior. This helps convert interest into revenue. Learn how loyalty programs can increase repeat purchases with concrete feature descriptions: loyalty and rewards that drive repeat purchases.
• Reviews & UGC: Collect and display reviews and user-generated content to build trust around products often saved on wishlists. See how reviews complement wishlist-to-purchase flows: collect and showcase authentic reviews.
• Wishlist: Native wishlist functionality is integrated rather than bolted on, allowing referral and reward actions tied to wishlist events.
• Plus & Enterprise support: For growing merchants, solutions for larger stores are available, including checkout extensions and headless APIs. Explore enterprise options and platform compatibility: solutions for high-growth Plus brands.

For merchants who want a personalized walkthrough of how an integrated retention suite can replace multiple single-purpose apps, there is an option to schedule a consultation: Book a personalized demo.

(That sentence above is a direct call to action to book a demo.)

Cost-Benefit: Consolidation vs. Single-Purpose Tools

Compare the TCO of multiple small apps to one integrated plan:

• Subscription consolidation reduces monthly bills across vendors.
• Time savings from one support channel and one admin panel.
• Improved conversion when wishlist behavior is converted programmatically into rewards or marketing actions.

Growave publishes transparent pricing tiers and a free trial option that help merchants model consolidation benefits: consolidate retention features.

Integrations That Matter for Wishlist-Driven Growth

• Email and marketing platforms: Automation becomes effective when wishlist events trigger targeted flows.
• Customer support and helpdesk apps: Unified customer profiles reduce friction in support conversations.
• Checkout and subscription platforms: Wishlist data can inform recurring promotions and gift recommendations.

Growave supports many of these integrations and provides enterprise-level connectivity for sophisticated stores, a significant advantage over single-purpose wishlist apps.

Choosing the Right Approach: Decision Criteria Checklist

Use the checklist below to decide whether to install a single-purpose wishlist or adopt an integrated retention platform.

• Store Size and Growth Trajectory
  • Smaller stores with a single language and low wishlist volume may prefer a lightweight, quick-install wishlist.
  • Growing or multi-market brands should prioritize multi-language support, analytics, and integrations.
• Technical Resources
  • No developer access? Favor apps that avoid theme edits.
  • A developer team and plans to integrate wishlist data? Choose an app with API access or an integrated platform with extensibility.
• Long-Term Retention Strategy
  • If wishlist is a one-off chosen feature, a simple app may suffice.
  • If wishlist is a lever for repeat purchases, referrals, or VIP programs, an integrated platform is better.
• Budget and Value for Money
  • Compare monthly fees and the cost of additional apps needed for loyalty, reviews, and referrals.
  • Factor in the time cost of maintaining multiple apps and the opportunity cost of disjointed data.
• Analytics Needs
  • Merchants who rely on data to shape promotions will want built-in reporting or API export options.

Practical Implementation Tips

• Test on a staging theme first to measure performance and check visual integration.
• Request a data export to ensure you can migrate or archive wishlist data if necessary.
• Validate support SLAs and response times before committing.
• For Simple Wishlist installations, confirm any limits or hidden fees if pricing is not public.
• For SWishlist, select the plan that matches projected wishlist volume and language needs; the Premium plan’s unlimited additions can be a bargain for high-traffic catalogs.

Conclusion

For merchants choosing between SWishlist: Simple Wishlist and Simple Wishlist, the decision comes down to feature depth and future needs. SWishlist (SoluCommerce) offers a mature, highly rated product with clear pricing tiers, multilingual support, analytics, and API access — a strong fit for merchants who want a fully featured wishlist that scales. Simple Wishlist (eCommerce Custom Apps) is suitable for stores that need a lightweight, no-code wishlist with minimal setup, but limited reviews and lack of transparent pricing make its long-term suitability harder to assess.

Across most growth-focused merchants, the better strategic move may be to reduce tool sprawl and adopt a unified retention platform that connects wishlist behavior with loyalty, referrals, and reviews. Growave offers a consolidated approach that turns wishlist activity into measurable revenue and retention through integrated automation. For a hands-on look at how consolidation compares to a single-purpose stack, consider starting a trial and modeling the combined ROI: consolidate retention features.

Start a 14-day free trial to explore how one integrated retention suite replaces multiple single-purpose apps and improves customer lifetime value: start a 14-day free trial.

FAQ

Q: Which app is better for an international store with multiple languages? A: SWishlist explicitly offers multi-language tiers (up to 20 languages on Premium) and is better suited for international storefronts. Simple Wishlist does not advertise language support, so expect additional work to localize the wishlist UI.

Q: If a store wants a no-code install and minimal maintenance, which app should be chosen? A: Simple Wishlist positions itself as a no-code, easy-to-use option that avoids theme edits. That makes it attractive for merchants without developer resources who only need basic wishlist functionality.

Q: How does an all-in-one platform compare to specialized apps for wishlist needs? A: An integrated platform combines wishlist functionality with loyalty, referrals, and reviews, enabling cross-feature automation and unified analytics. This reduces maintenance overhead and typically provides better long-term value for merchants aiming to increase retention and lifetime value.

Q: What should merchants ask vendors before installing a wishlist app? A: Confirm support SLAs and response times, data exportability and ownership, integration options (API/webhooks), page performance impact, and detailed pricing for expected volumes. For single-purpose apps without visible pricing, request a clear cost breakdown before installation.