SWishlist: Simple Wishlist vs. Simple Wishlist: An In-Depth Comparison

Introduction

Choosing the right wishlist app is one of the many small but consequential decisions Shopify merchants face when building a high-converting store. A wishlist can reduce friction, surface demand, and nudge repeat purchases — but not every wishlist app is equal. Merchant priorities such as customization, language support, performance limits, and long-term maintenance determine which app will deliver the best return on investment.

Short answer: SWishlist: Simple Wishlist is a polished, opinionated wishlist built for stores that need multi-language support, strong limits handling, and clear pricing tiers. Simple Wishlist is a minimal, straightforward option that works for merchants who want a tiny, no-code wishlist widget with simple button customization. For merchants seeking more long-term value, an integrated retention platform like Growave is often the better value for money because it bundles wishlist functionality with loyalty, referrals, and reviews to increase repeat purchases and customer lifetime value.

This article provides a practical, feature-by-feature comparison of SWishlist: Simple Wishlist (by SoluCommerce) and Simple Wishlist (by eCommerce Custom Apps). The goal is to make the trade-offs clear so merchants can choose the tool that matches their technical constraints, growth priorities, and budget. After the direct comparison, the piece explains how an integrated platform can reduce tool sprawl and improve retention metrics across the store.

SWishlist: Simple Wishlist vs. Simple Wishlist: At a Glance

Feature Comparison — Front End, Customization, and UX

Adding Items, Persistence, and Shareability

SWishlist: Simple Wishlist

SWishlist focuses on completing the customer journey with tools that let shoppers save items, return later, and share lists. The listing emphasizes seamless adds-to-wishlist and shareable wishlists, which suggests a product-level persistence layer and share links that can be sent to friends or across platforms. For stores selling giftable or seasonal items, shareability can help convert wishlists into purchases from friends or family.

Because SWishlist documents API compatibility, merchants can expect more robust persistence and the ability to integrate wishlist data with back-office systems (BI, marketing platforms, or fulfillment logic).

Simple Wishlist

Simple Wishlist centers on a one-click UX: a single click makes a product wishlisted and a dedicated wishlist page displays saved items. The app claims to avoid adding custom code to the store, which simplifies installation and reduces the risk of theme conflicts. For shops that prioritize out-of-the-box safety and minimal change to theme code, this is attractive.

However, the simplicity comes with trade-offs: absence of documented APIs and limited public feature detail make it unclear how sharing, cross-device persistence, and long-term analytics are handled.

Theming, Button Design, and Store Match

Both apps advertise customization, but the depth differs.

• SWishlist emphasizes "Customize everything to perfectly match your store." That phrasing, combined with multi-language support, indicates a more thorough theming capability across multiple templates and locales.
• Simple Wishlist offers "wishlist button design options" and a wishlist page. That typically means merchants can change styling for the button and the page layout, but not necessarily deep template customization.

Practical takeaway: Stores with a design-led brand and multi-language storefronts will find SWishlist better suited to matching a polished shop aesthetic. Brands that only need button color, icon, and basic page layout may prefer Simple Wishlist.

Internationalization and Language Support

SWishlist lists language support clearly across pricing tiers: the Free plan includes 2 storefront languages, Basic supports 7, and Premium supports 20. For stores operating in several markets, this explicit multi-language tiering is a major plus and simplifies fulfilling localization needs without installing third-party translators.

Simple Wishlist does not publish language support details. Merchants operating multilingual stores should verify compatibility before committing.

Pricing & Value — Plans, Limits, and Long-Term Cost

Visible Pricing Tiers

SWishlist provides transparent pricing with three tiers:

• Free: 300 wishlist additions/month, 2 storefront languages, free setup on up to 2 themes, support within 24–48 hours.
• Basic ($5/month): 7,000 wishlist additions/month, 7 storefront languages, all Free features, support within 12–24 hours.
• Premium ($12/month): Unlimited wishlist additions, up to 20 languages, unlimited access to statistics, fastest support priority.

Simple Wishlist does not list public pricing in the app listing data provided. Absence of pricing information can make budget forecasting difficult. Merchants considering Simple Wishlist should contact the developer for clear pricing and possible usage limits.

Evaluating Value for Money

When evaluating value for money, consider these dimensions:

• Usage limits: SWishlist’s tiered wishlist additions make it easy to match plan to store size and control spend. For high-traffic stores, unlimited additions at $12/month is a clear, predictable cap.
• Support response times: SWishlist documents faster support on paid tiers. Quick support reduces downtime and prevents lost conversions from misconfiguration.
• Feature depth: SWishlist’s language and analytics features mean fewer supplemental tools are required.

Simple Wishlist may be low-friction and possibly low-cost, but a lack of visible limits or SLA makes it harder to evaluate long-term value.

Practical recommendation: For stores where wishlist activity is expected to be significant (high traffic or many returning users), SWishlist’s published limits and pricing provide better forecasting and more reliable value for money. For smaller shops that want the bare minimum with minimal setup risk, Simple Wishlist may be cost-effective — provided the final price is acceptable.

Integrations, APIs, and Developer Friendliness

SWishlist: API and Data Access

SWishlist states it "Works With: API," signaling that developers can pull wishlist data into CRMs, email platforms, or analytics pipelines. API access enables:

• Sending wishlist events to segmentation tools to power targeted email (reminders, cross-sells).
• Aggregating wishlist data to identify high-demand out-of-stock SKUs.
• Building custom scripts that offer wishlist-to-cart flows or personalized pushes.

For teams that want to turn wishlist data into marketing workflows, this is a decisive advantage.

Simple Wishlist: No Public Integrations

Simple Wishlist does not list integration partners or API access. This makes it appealing when merchants explicitly want no additional code or integrations. The trade-off is reduced ability to use wishlist events in broader retention or lifecycle campaigns.

Developer guidance: Merchants that plan to stitch wishlist events into email flows, SMS, or loyalty programs will favor a wishlist app with a documented API or native integrations.

Analytics, Reporting, and How Wishlist Data Is Used

SWishlist offers "Unlimited access to all statistics" in the Premium tier. That suggests built-in analytics dashboards showing adds, shares, and possibly conversion rates. Reporting is crucial for turning wishlist activity into actionable merchandising and marketing decisions.

Simple Wishlist’s public listing does not detail analytics features. For merchants who need to measure how wishlisting impacts revenue or stock planning, SWishlist’s analytics are the safer choice.

Support, Onboarding, and Maintenance

Support response time is often an overlooked but practical part of app selection.

• SWishlist: Support SLA is tiered. Free users get responses in 24–48 hours; Basic gets 12–24 hours; Premium receives top-priority support. The app also offers free setup for up to two themes on the Free plan, which reduces initial setup friction.
• Simple Wishlist: Public listing includes no SLA or setup promise. The appeal is "no custom code" so theoretically minimal support is needed, but no guarantee is visible.

Merchants should weigh the speed of support based on internal technical capacity. Stores with limited developer resources or critical seasonal campaigns should prefer vendors with faster, documented support.

Performance, Scalability, and Limits

SWishlist explicitly describes wishlist addition limits per plan. Predictable quotas protect storefront performance and avoid surprise bills. The Premium plan removes limits, signaling readiness for high-volume merchants.

Simple Wishlist offers no published limits. While many small apps operate fine, the lack of transparent scalability information is a risk for merchants anticipating rapid growth.

Operational note: When wishlist data drives targeted campaigns, scale matters. Plan for the worst-case scenario and choose a solution that documents limits and scale behaviors.

Security, Privacy, and Data Ownership

Neither public listing includes detailed security documentation in the provided data. However, the presence of an API in SWishlist suggests structured data handling that can be audited. Merchants should confirm:

• How wishlist data is stored and for how long.
• Compliance with applicable privacy regulations (e.g., GDPR).
• Whether exported data is provided in standard formats for backup or migration.

Before installing, request details on data export and deletion procedures from either developer.

Which App Suits Which Merchant?

Bulleted summaries are helpful for quick decisions.

• SWishlist: Simple Wishlist is a strong match for:
  • Merchants who operate multilingual storefronts.
  • Stores that expect substantial wishlist activity or need predictable limits.
  • Teams that want analytics, API access, and tiered support SLAs.
  • Brands that want shareable wishlists and more advanced customizations.
• Simple Wishlist is a fit for:
  • Small shops that want the simplest possible wishlist without custom code.
  • Merchants who prioritize quick installation and minimal configuration.
  • Stores that do not plan to use wishlist data for segmentation or cross-channel campaigns.

Realistic Trade-Offs to Consider

• Feature breadth vs. simplicity: SWishlist packs more features and published support but requires selection of price tier. Simple Wishlist favors simplicity and low setup but leaves questions about long-term capabilities.
• Confidence in quality: SWishlist’s 106 reviews and 4.9 rating signal broader usage and merchant satisfaction. Simple Wishlist’s 2 reviews at 4.4 indicate limited public feedback — not necessarily a problem, but less social proof to validate long-term reliability.
• Hidden costs: Simple widgets can require supplementary tools (loyalty, reviews, referrals) to drive retention. Those tools add apps and cost. SWishlist addresses the wishlist piece well, but merchants still need to plan for loyalty and review functionality if those are growth priorities.

Migration and Exit Considerations

Switching wishlist providers should be treated like any data migration:

• Ensure wishlist data can be exported (customers’ saved items, timestamps).
• Verify that shareable wishlist URLs will either be migrated or that users are redirected.
• Confirm whether the new app can import historical wishlists to avoid losing customer data.

SWishlist’s API makes migrations and exports simpler. For Simple Wishlist, request export capabilities from the developer before installation to avoid vendor lock-in.

The Alternative: Solving App Fatigue with an All-in-One Platform

Merchants that add single-purpose apps for every small feature end up with a fragmented stack: multiple charges, integration maintenance, and siloed customer data. This "app fatigue" slows iteration and reduces the ability to build coherent retention programs.

An alternative approach is to consolidate retention features into a single platform that includes wishlist alongside loyalty, referrals, reviews, and VIP management. That model reduces complexity and centralizes customer engagement data so it can be activated across channels.

Growave positions itself around the idea of "More Growth, Less Stack." For merchants tired of point tools or looking to scale retention programs without ballooning app sprawl, a single retention platform can be more efficient.

• To consolidate retention features, merchants can compare plans and see how bundling affects overall cost and workflow consolidate retention features.
• For merchants who prefer the convenience of installation and clear listing information, Growave is also available to install directly from the Shopify ecosystem install directly from the Shopify App Store.

Why consolidate wishlist, loyalty, and reviews?

• Centralized customer profiles: When wishlist events, reward points, and reviews feed a single profile, segmentation becomes immediate and powerful. A customer who saves items and accumulates points can be targeted with personalized offers that convert at higher rates.
• Fewer integration points: Rather than wiring wishlist events to separate email and CRM tools manually, a single platform reduces engineering time.
• Unified analytics: Comparative metrics — such as how wishlisting influences LTV or how rewards affect conversion — become actionable when data lives in the same platform.

Merchants exploring this approach often evaluate whether a unified platform delivers measurable retention improvements and reduced ops overhead. A practical way to do that is to review Growave’s plans and match feature sets to revenue targets see Growave plans.

Growave Feature Highlights (how they address single-app limitations)

• Loyalty & Rewards: A customizable reward engine lets stores create point-earning rules and redemption flows. This transforms wishlisting signals into reward-based incentives and increases repeat purchases. Merchants interested in designing tailored programs can learn about building loyalty and rewards that drive repeat purchases.
• Wishlist: A full wishlist module that integrates with the rest of the retention suite — so saved items can trigger tailored loyalty communications and abandoned wishlist reminders.
• Reviews & UGC: Automated review collection and display tools reduce friction in generating social proof while centralizing content for marketing. Stores can automate requests and moderate reviews, which helps maintain trust and conversion. See how merchants can collect and showcase authentic reviews.
• Referrals & VIP Tiers: Referral programs and tiered VIP systems turn loyal customers into growth channels and give high-value customers exclusive perks that increase lifetime value.

Reinforcing those benefits, Growave provides clear plan levels and enterprise features for scaling stores. Merchants can examine pricing to determine which plan aligns with order volume and integration needs see Growave plans.

How Growave reduces the maintenance burden

• Single billing and a single support channel simplifies vendor management.
• Native integrations with popular platforms reduce the need for custom middleware.
• APIs and webhooks are available for advanced automation while basic flows work out of the box.

For merchants who prefer to validate the fit interactively, a demo can clarify how the suite applies to a store’s roadmap. Book a personalized demo to see how an integrated stack improves retention and reduces engineering overhead Book a personalized demo. (This is an explicit call to schedule a demo.)

Specifics: How wishlist behavior can drive loyalty actions

• Trigger point awards when an item is wishlisted multiple times or when a wishlist is shared, to encourage viral growth.
• Use wishlists as a segmentation signal for “high intent” audiences who receive targeted discounts or early access.
• Convert wishlists into out-of-stock notifications or back-in-stock automations that also include loyalty incentives.

These cross-functional flows are easier to build and track when wishlist, loyalty, referrals, and reviews operate in a single system. Merchants can view integration and pricing options to estimate time-to-value see Growave plans.

Integration with the Shopify ecosystem

Growave supports a broad set of integration touchpoints, which reduces the friction of connecting loyalty and wishlist behaviors to checkout, email, and customer service workflows. For merchants that use Shopify Plus or are scaling rapidly, Growave documents advanced options and enterprise support for headless or high-volume stores; this can be reviewed in the context of Shopify Plus needs solutions for high-growth Plus brands.

At the same time, Growave's app is available from the Shopify App Store for straightforward installs install directly from the Shopify App Store.

Practical value comparison: cost vs. features

• Bundling wishlist with loyalty and reviews reduces cumulative monthly charges across multiple apps. The combined feature set in one plan can deliver better value for money relative to paying for separate wishlist, loyalty, and review apps.
• Because Growave clearly posts pricing tiers and support levels, merchants can model ROI more accurately than relying on opaque app pricing.

For merchants who want hands-on reassurance about integration and expected outcomes, Growave’s product pages and customer success stories can help illustrate how the suite drives retention. Read customer stories for inspiration and examples of implemented programs customer stories from brands scaling retention.

When a unified platform may not be right

• Very small shops with a single, obvious need (e.g., only a wishlist widget and no plans for loyalty or reviews) may find an individual widget cheaper in the short term.
• Shops that require a bespoke wishlist experience tightly integrated into a custom checkout flow might still opt for a single-purpose tool plus custom engineering.

Even in those cases, consider future needs: adding review collection, reward programs, or referrals later often proves more expensive in aggregate than starting with a unified platform that scales as the store grows.

Migration Paths and Coexistence Strategies

For merchants already using SWishlist or Simple Wishlist, a phased approach minimizes disruption:

• Export existing wishlist data (user IDs, product handles, timestamps).
• Run the new platform in parallel (soft-launch) and compare performance.
• Use redirects or communication to customers about the improved wishlist experience.
• Gradually turn off the old app once imports and flows are validated.

Growave supports migration workflows in many cases and provides documentation for integrating historical data into loyalty and wishlist records. To explore migration assistance and pricing options, merchants can review available plans see Growave plans.

Operational Examples — How Each Option Affects Retention Strategy

Below are practical, non-fictional operational examples of the implications of each choice (focused on action rather than narrative).

• Merchants who install SWishlist can:
  • Track wishlist additions per product and adjust inventory forecasts.
  • Use sharing features to run seasonal promotions that reward both the sender and the recipient.
  • Localize wishlist buttons and pages across key markets.
• Merchants who install Simple Wishlist can:
  • Add quick add-to-wishlist functionality with minimal setup.
  • Maintain a tidy theme with no custom code risk.
  • Rely on a simple wishlist page to support customers who return to buy later.
• Merchants who adopt a unified platform like Growave can:
  • Convert wishlist signals into automated loyalty point credits and targeted campaigns.
  • Trigger review requests for products that appear on multiple wishlists.
  • Use VIP tiers to give early access to items that have high wishlist demand.

The difference is not just feature count — it is how those features combine to deliver higher retention and lifetime value.

Support, Reviews, and Social Proof

Public reviews are a practical indicator of adoption and satisfaction. SWishlist’s 106 reviews and 4.9 rating point to a broad user base and high satisfaction. Simple Wishlist’s 2 reviews and 4.4 rating show early adoption or limited exposure — not necessarily lower quality, but less public validation.

Growave’s own presence is substantial: over 1,197 reviews with a 4.8 rating. That degree of social proof signals maturity and breadth of merchant adoption for the all-in-one approach.

Cost Scenarios — Predicting Monthly Spend

• Small store, low wishlist activity:
  • Simple Wishlist (unknown pricing) might be cheapest initially, assuming a low one-time or monthly fee.
  • SWishlist Free plan (300 additions) may suffice temporarily.
• Growing store with multi-language needs:
  • SWishlist Basic at $5/month or Premium at $12/month scales predictably.
  • Adding separate loyalty or review apps increases total monthly spend.
• Mid-market store focused on retention:
  • Bundling wishlist with loyalty and reviews in one platform can reduce total monthly commitments and centralize operations. Merchants can evaluate Growave pricing against combined costs of multiple apps see Growave plans.

Final Operational Checklist Before Choosing

Merchants should confirm the following before installing any wishlist app:

• Are data exports and API access available?
• What are the wishlist usage limits and how do they scale?
• What are support response times and setup offerings?
• Does the app play well with email, SMS, and checkout tools?
• Is there a migration plan or support for importing historical wishlists?
• How will wishlist data be acted upon in marketing or merchandising workflows?

If a merchant’s plan includes loyalty programs, review collection, or referrals in the next 6–12 months, evaluate unified platforms that include wishlist functionality rather than piecing together multiple apps.

Conclusion

For merchants choosing between SWishlist: Simple Wishlist and Simple Wishlist, the decision comes down to scale, language needs, and future roadmap. SWishlist: Simple Wishlist (SoluCommerce) is a strong fit for merchants who need multi-language support, clear usage tiers, API access, and predictable support SLAs — particularly those expecting a substantial volume of wishlist activity. Simple Wishlist (eCommerce Custom Apps) is suitable for merchants who want the simplest possible wishlist experience with minimal installation risk and no custom code.

For merchants who want to reduce tool sprawl and capture more value from wishlist behavior, an integrated retention platform is the logical next step. Consolidating wishlist, loyalty, referrals, and reviews into a single solution reduces maintenance and unlocks cross-functional campaigns that improve retention and customer lifetime value. Merchants can review Growave’s plans and understand how bundling affects long-term operations and cost consolidate retention features.

Start a 14-day free trial to see how a unified retention stack accelerates growth Start a 14-day free trial. (This is a direct call to start a trial and evaluate the platform.)

FAQ

How do SWishlist and Simple Wishlist differ in terms of language support?

SWishlist documents multi-language support across pricing tiers (2 languages on the Free plan, 7 on Basic, 20 on Premium). Simple Wishlist does not publish language support details in the public listing. Merchants with multilingual storefronts should favor solutions that explicitly support their locales or confirm support prior to installation.

Which app is better for stores that want to use wishlist data in marketing automation?

SWishlist is preferable because it lists API compatibility and provides analytics in higher tiers. That makes it easier to integrate wishlist events into email, SMS, and segmentation tools. Simple Wishlist’s absence of documented integrations means merchants should confirm export or API capabilities before assuming integration is possible.

How does an all-in-one platform compare to specialized apps?

An all-in-one platform centralizes wishlist, loyalty, reviews, and referrals so stores can build combined retention strategies without duplicating integration and vendor management work. This reduces operational overhead and enables flows like awarding loyalty points on wishlist shares or targeting wishlist-abandoners with review incentives. For many growing merchants, bundling these features is better value for money than purchasing several single-purpose apps. Learn how loyalty and wishlist can work together by exploring options for loyalty and rewards that drive repeat purchases and how to collect and showcase authentic reviews.

How should merchants approach migration if switching from one wishlist app to another?

Merchants should ensure wishlist exports include user identifiers, product handles, timestamps, and share links. Test importing a subset of data into the new app and validate flows (email triggers, personalized campaigns) before fully switching off the old app. For consolidated migrations into a retention suite, vendors often provide migration support and documentation — review migration options and plan against the store’s busiest sales periods to minimize disruption. Merchants can see customer examples and inspiration to help plan migrations customer stories from brands scaling retention.