SWishlist: Simple Wishlist vs. PluralCart: Save Carts & Share: An In-Depth Comparison

Introduction

Shopify merchants face a common tension: add a focused app that solves one problem well, or adopt a broader platform that consolidates multiple retention and conversion tools. Both approaches have trade-offs—simplicity and low cost on one side, and integration, maintenance, and cost on the other. Choosing the right tool depends on the store’s growth stage, customer experience priorities, and operational bandwidth.

Short answer: SWishlist: Simple Wishlist is an excellent choice for merchants who need a compact, low-cost wishlist that’s easy to install and customize. PluralCart: Save Carts & Share is better suited to stores that need shared, editable carts and B2B-style ordering workflows. For merchants that want retention features beyond a single point (loyalty, referrals, reviews, wishlist) without managing multiple apps, Growave presents a higher-value alternative that reduces tool sprawl and centralizes loyalty and conversion activities.

This article provides an in-depth, feature-by-feature comparison of SWishlist: Simple Wishlist and PluralCart: Save Carts & Share. The goal is to help merchants select the best fit for their store now—and to show how an integrated retention platform can change the long-term growth equation.

SWishlist: Simple Wishlist vs. PluralCart: Save Carts & Share: At a Glance

Feature Comparison

Core Functionality

SWishlist: Simple Wishlist — What it does well

SWishlist focuses on a single job-to-be-done: let shoppers save products they love, revisit them later, and share lists with friends. Core mechanics include on-product “add to wishlist” actions, shared wishlist pages, and storefront customization to match brand styling. The app is intentionally narrow in scope, which keeps the UI straightforward and the implementation light.

Primary outcomes:

• Increase product engagement by giving shoppers a low-friction way to save items.
• Lower friction for gift shopping or repeat decision-making by enabling shareable lists.
• Reduce abandoned sessions by returning users to saved product collections.

Metrics in the public listing show 106 reviews and an average 4.9 rating—indicative of consistent user satisfaction among merchants who value a focused wishlist feature.

PluralCart: Save Carts & Share — What it does well

PluralCart targets orders and cart workflows rather than single-product saving. It lets customers save multiple carts, edit them later, and share them with collaborators—an approach designed for bulk ordering, custom lists, and complex purchasing processes often found in wholesaling, B2B, or multi-recipient ordering. Additional features include converting carts into draft orders for merchant-assisted checkout and analytics on what products are being saved.

Primary outcomes:

• Improve conversion for customers making large or multi-party purchases.
• Simplify complex ordering workflows by letting teams or groups collaborate on a cart.
• Make merchant support workflows efficient through draft order conversion.

Public metrics show a smaller review base (13 reviews) but a 4.9 average rating, signaling positive feedback from a specialized user set.

Advanced Capabilities

Sharing and Collaboration

Both apps support sharing, but they operate at different levels.

• SWishlist sharing: Focuses on sharing curated lists (gift lists, favorites). Sharing is generally public or link-based, so friends and family can view or purchase from a single list.
• PluralCart sharing: Designed for collaborative editing. Multiple users can contribute to the same cart, which is useful for teams placing a combined order or a customer building a list to send to purchasing managers.

Implication for merchants:

• For social-driven sales and gift registries, wishlist sharing creates discovery and referral potential.
• For B2B, wholesale, and multi-party orders, cart collaboration reduces friction and accelerates order completion.

Conversion Tools and Checkout Flow

Neither app claims to be a full checkout optimizer, but they affect conversion indirectly.

• SWishlist drives repeat visits and makes product pages “sticky.” It does not directly transform saved lists into orders beyond enabling easy navigation back to saved items.
• PluralCart offers a more conversion-oriented path: saved carts can be edited and then converted into draft orders, which merchants can complete or use for invoicing. This ties saved content more closely to actual order creation.

Merchants evaluating direct lift to conversion should consider the difference: wishlists increase purchase intent and return visits; cart-saving and draft orders directly shorten the path to a completed sale for complex transactions.

Customization & UX

SWishlist emphasizes front-end customization with a focus on theme matching and multi-language options. Plans specify number of languages supported (2–20), and the app promises theme setup (free up to two themes in the Free plan). For consumer-facing brands prioritizing brand consistency and localization, this is a meaningful advantage.

PluralCart’s UX centers on cart management features; while not marketed primarily for heavy visual customization, it integrates with customer accounts and Shopify Flow, enabling merchants to embed features in account areas or workflows that already match the store’s experience.

Performance & Scalability

• SWishlist offers tiered caps on wishlist additions—ranging from 300 additions/month on the Free plan to unlimited on Premium. This design supports small stores and scales to larger catalogs when merchants upgrade.
• PluralCart caps the number of saved carts per month, with Starter allowing up to 2,000 carts and Pro up to 10,000 carts. That reflects a focus on stores with higher transactional volume or repeat saved carts per customer.

Both apps’ architecture (API support for SWishlist; integration with Shopify Customer accounts and Flow for PluralCart) suggests that performance will largely depend on how merchants use them and the underlying Shopify store load. For very large catalogs or stores with thousands of concurrent users, evaluate each app’s performance SLA during a trial.

Analytics & Reporting

• SWishlist mentions “statistics” as part of the Premium tier (unlimited access to all statistics). The core analytics use-case is tracking what items are being saved most often, which helps merchandising and promo strategies.
• PluralCart advertises metrics on what products are being saved, and its draft order conversion capability provides a clearer link between saved carts and revenue. For merchants that want to analyze which saved carts convert to draft orders or purchases, this is stronger.

Neither app replaces a full analytics stack, but PluralCart’s workflow connection to draft orders offers a more direct path to revenue attribution for saved activity.

Pricing & Value

SWishlist Pricing Structure

• Free: 300 wishlist additions/month, 2 storefront languages, free setup for up to 2 themes, 24–48 hour support.
• Basic ($5/month): 7,000 wishlist additions/month, 7 storefront languages, includes Free features, 12–24 hour support.
• Premium ($12/month): Unlimited wishlist additions, 20 storefront languages, unlimited statistics access, top priority support.

Analysis:

• SWishlist’s pricing is attractive for small merchants and hobbyist shops. The free tier allows testing with limited capacity; the $12 Premium tier enables heavier usage at a modest cost. The language scaling is beneficial for international stores.
• Value proposition: low monthly cost with straightforward upgrade thresholds. For stores that only need a wishlist and minimal support overhead, SWishlist offers strong value for money.

PluralCart Pricing Structure

• Starter ($49/month): Save up to 2,000 carts per month.
• Pro ($99/month): Save up to 10,000 carts per month.

Analysis:

• PluralCart is priced as a specialized operational tool rather than a low-cost add-on. The pricing reflects its orientation toward stores that handle bulk orders, complex carts, or B2B workflows.
• Value proposition: merchants with consistent multi-cart usage will find ROI in saved time, support efficiency, and fewer abandoned large orders. For smaller DTC stores that don’t need cart collaboration, this may be less economical.

Value-for-Money Comparison

• Low-budget DTC merchant focused on increasing social sharing or creating gift lists: SWishlist provides better value for money.
• B2B, wholesale, or multi-channel merchant that needs collaborative carts and merchant-assisted checkout: PluralCart provides features that justify its higher price.
• Consider the total cost of ownership: two single-function apps add subscription overhead and integration maintenance. That’s where an integrated platform can produce cost savings and improved coordination of retention efforts.

Integrations & Ecosystem Fit

SWishlist Integrations and Compatibility

SWishlist lists API compatibility and supports storefront languages and theme setup. For stores that require deeper automation (e.g., adding wishlist events to email flows), the API enables custom integrations but may require development.

Common integration outcomes:

• Add wishlist events to email automation via API or middleware.
• Use wishlist popularity to inform merchandising and social campaigns.
• Localize wishlist UI to multiple storefront languages.

PluralCart Integrations and Compatibility

PluralCart works with Customer accounts and Shopify Flow, which makes it suitable for stores that want carts to interact with existing account spaces and automated workflows. Customer accounts enable cart persistence and editing tied to user accounts, while Shopify Flow can trigger automated actions based on cart events.

Common integration outcomes:

• Automate follow-ups for saved carts via Flow.
• Convert carts to draft orders that sync with merchant workflows.
• Combine saved-cart metrics with customer account behavior for segmentation.

Marketing & Operational Ecosystem Fit

Neither app directly integrates into broader retention tools like rewards programs or UGC review systems out-of-the-box. Merchants that want a combined strategy—tie wishlist behavior to loyalty points or trigger referral flows from saved cart activity—will need custom integrations or additional apps.

This creates a question of operational complexity: multiple single-purpose apps can deliver targeted functionality, but they increase the number of connections and potential friction points across the martech stack.

Support, Onboarding & Documentation

SWishlist Support & Onboarding

• Free plan: Support within 24–48 hours and free setup up to 2 themes.
• Basic plan: Faster support (12–24 hours).
• Premium plan: Top priority support.

This structure implies predictable onboarding for merchants who want a hands-off setup. The Free plan’s included theme setup and the Premium plan’s enhanced analytics make it easy for merchants without development resources to add a wishlist quickly.

PluralCart Support & Onboarding

PluralCart’s public listing emphasizes workflow features and merchant support through draft order tools, but specific SLA or onboarding timelines aren’t provided in the supplied data. Merchants should evaluate the developer’s responsiveness during a trial, especially for businesses that depend on cart conversion and need merchant-side editing or custom integration support.

Documentation and Developer Resources

• SWishlist’s API support is useful for technical teams that want to extend functionality; the available theme setup suggests clear documentation for common storefront platforms.
• PluralCart’s integration with Flow and Customer accounts indicates alignment with Shopify automation, which is valuable for operational teams but may require a technical resource to integrate fully.

For both apps, the quality of onboarding will influence time-to-value. Merchants should request demos or trial the apps while tracking time required to reach baseline functionality.

Performance, Scalability, and Data Considerations

Data Ownership and Portability

• SWishlist stores wishlist additions and offers a Premium tier with “unlimited access to all statistics.” Merchants should confirm data export mechanisms for migration or analytics outside Shopify.
• PluralCart captures saved cart metadata and offers draft order conversion; ensure that cart snapshots and associated customer details are exportable for accounting or CRM use.

For stores planning to switch tools later, prioritize apps that support clean data export via API or CSV.

Scalability Concerns

• SWishlist scales via pricing tiers that remove caps at Premium. For merchants with rapidly increasing usage, the Premium plan is cost-effective.
• PluralCart’s tiering is tied to saved cart volumes. Very high cart volume shops must confirm how the app behaves beyond the listed caps and how upgrades work.

For headless or enterprise setups, verify whether either app supports server-side rendering or API-first approaches.

Implementation & Migration Considerations

Installing and Testing

• For both apps, install in a staging or unpublished theme to validate placement, behavior, and look-and-feel before pushing live. Confirm compatibility with the store’s theme builder (e.g., Pagefly, LayoutHub) where relevant.
• Use the Free or Starter tiers to test behavior under real user conditions and monitor page load, console errors, and mobile UX.

Migrating from Another Wishlist or Cart Tool

• Extract saved wishlist or cart data via the app’s export or API.
• Import into the new app using provided import routines or via a lightweight script if a native importer isn’t available.
• Communicate to customers about preserved saved items where applicable (e.g., “Your saved lists have moved; view them here”).

Migration can be straightforward for wishlists, but cart migration is more complex because carts often include live inventory checks, variant IDs, and price history—test thoroughly.

Security & Privacy

Both apps operate within the Shopify platform, so they inherit baseline Shopify security. Merchants should evaluate:

• How customer-identifying data in wishlists or saved carts is stored and whether it complies with regional privacy rules.
• Whether shared links grant public access to private data; ensure options for customer-controlled privacy on shared lists.
• Export and retention options for data subject requests under privacy laws.

Request vendor documentation on data retention, export, and compliance if handling sensitive business or customer data.

Use Cases: Which App Is Best For Which Merchant

• SWishlist: Best for small to mid-sized DTC brands that want a low-cost, brandable wishlist to boost engagement, drive social sharing, and support gift shopping or wish-list driven email campaigns.
• PluralCart: Best for B2B businesses, wholesale stores, or larger DTC merchants running multi-recipient orders where cart collaboration and draft order conversion materially shorten order cycles.
• Neither / Both: If a merchant wants both wishlist socialization and collaborative cart workflows, running both apps is possible—but that increases subscription costs and requires integration logic to unify metrics.

Pros & Cons

SWishlist: Simple Wishlist

• Pros:
  • Low entry cost; Free tier available.
  • Strong customization and localization options.
  • Simple user experience; quick onboarding.
  • High average rating (4.9) across 106 reviews.
• Cons:
  • Focused on a single use case (wishlists).
  • Requires additional apps to support loyalty, reviews, referrals.
  • Free plan cap may be limiting for fast-growing stores.

PluralCart: Save Carts & Share

• Pros:
  • Powerful cart collaboration features for complex ordering.
  • Direct workflow to convert saved carts into draft orders.
  • Integrates with Customer accounts and Shopify Flow.
  • High average rating (4.9) among reviewers.
• Cons:
  • Higher monthly cost starts at $49.
  • Narrow focus—does not provide loyalty, referrals, or review tools.
  • Smaller review base (13 reviews) means fewer public use-cases to inspect.

Pricing Summary (Quick Reference)

• SWishlist: Free → $12/month (suitable for stores seeking affordable wishlist functionality).
• PluralCart: $49 → $99/month (suited for stores needing multi-cart management and collaboration).

The Alternative: Solving App Fatigue with an All-in-One Platform

Many merchants reach a point where single-purpose apps start to add overhead rather than value. This phenomenon—often called “app fatigue”—appears when each function (wishlist, reviews, loyalty, referrals) lives in a separate tool, multiplying subscription costs, fragmentation of customer data, and integration maintenance. The combined complexity can erode the time and money saved by single-purpose apps.

An alternative approach is an integrated retention platform that brings multiple retention and conversion tools into a single suite. Growave follows a “More Growth, Less Stack” philosophy: consolidate loyalty, wishlist, reviews, referrals, and VIP tiers to deliver cohesive campaigns and unified customer data.

Key advantages of consolidating:

• Single customer profile for loyalty points, wishlist behavior, and referral activity.
• Reduced monthly subscription and integration costs versus multiple single-point apps.
• Tighter attribution: link wishlist saves or review purchases directly to loyalty earnings and referral commissions.

Growave offers a full suite of retention tools designed to replace multiple single-purpose apps. Conscious merchants can evaluate Growave alongside the specialized options discussed above to determine whether consolidation yields operational and financial gains.

Growave’s retention features address the gaps left by single-purpose apps:

• Loyalty and rewards that drive repeat purchases — an integrated loyalty engine ties purchase behavior and wishlist engagement to points and rewards, increasing customer lifetime value and reactivation rates. See how loyalty and rewards can be configured for different customer segments by exploring the loyalty product page.
• Collect and showcase authentic reviews — automated review invites and on-site review widgets reduce the need to connect a separate UGC app. For merchants focused on social proof and SEO lift, integrated reviews simplify workflows; read more about review tools on the reviews page.
• Wishlist, referrals, VIP tiers, and referrals — all in the same platform, which removes the need to glue multiple apps together.

For merchants evaluating Growave, two practical next steps are useful:

• Install via the Shopify App Store to test core features directly in the Shopify ecosystem. Many merchants prefer to install and evaluate initial setup behavior before committing; install Growave from the Shopify App Store to begin a trial.
• Compare pricing and plan features to quantify the cost of consolidation versus multiple subscriptions; merchants can review plan tiers and decide based on monthly orders and required integrations by visiting the Growave pricing page.

Book a personalized demo to see how an integrated retention stack improves retention and reduces tool sprawl. (This sentence is a hard CTA.)

How Growave Maps to the Gaps Identified Earlier

• Replacing SWishlist’s wishlist: Growave includes a wishlist module that supports multi-language stores and integrates wishlist behavior with loyalty and email flows, enabling rewards for wishlist actions or reactivation campaigns based on saved items.
  • For merchants who used SWishlist for localization, Growave supports multi-language experiences and can centralize translations alongside other retention assets.
• Replacing PluralCart’s cart collaboration: While Growave’s primary strengths are in retention (loyalty, referrals, reviews, wishlist), merchants who require deep cart collaboration and draft order workflows may still need a specialized cart tool. For many stores, Growave’s wishlist and loyalty features drive recurring purchases that reduce the need for collaborative cart workflows.
• Cross-functional reporting: By consolidating signals (wishlist saves, referral sign-ups, review submissions), Growave enables reporting on KPIs like retention rate, repeat purchase rate, and LTV without stitching different data sources together.

Practical Integration Examples

• Reward customers when they save items to a wishlist and later purchase them — tie wishlist behavior to loyalty points and automate follow-up offers.
• Use reviews to fuel referral campaigns—customers who leave a review are more likely to refer a friend; reward both actions in a single flow.
• Promote VIP tiers and exclusive rewards to customers who frequently save and convert wishlist items, which strengthens LTV without extra tooling.

Merchants can explore how these combined workflows look in practice and view customer case studies to understand results by checking customer stories from brands scaling retention.

Cost and Plan Considerations

Growave offers a range of plans to match store size and support needs:

• A free plan and an Entry plan ($49/month) make it accessible for merchants who want integrated tools without a steep upfront cost. Compare plan features and scenarios on the pricing page.
• Growth and Plus plans scale to higher order volumes and prioritize customization, checkout extensions, and dedicated support for enterprise users, including Shopify Plus merchants; see solutions for high-growth Plus brands for details.

For many merchants, consolidating multiple subscriptions into one platform provides better value for money than running several single-purpose apps—especially when loyalty and referral mechanics directly increase repeat purchases and reduce acquisition costs.

Migration and Operational Notes for Switching to an Integrated Platform

If a merchant decides to move from one or more single-purpose apps to Growave or another consolidated platform, consider the following operational checklist:

• Data export: Export wishlist and saved cart data from legacy apps. Confirm export formats and field mappings.
• Mapping and import: Match product SKUs and variant IDs when importing saved wishes or customer-saved items into the new platform.
• Email and automation alignment: Rewire any marketing automations that referenced the old app’s webhooks or events to the new platform’s event model (e.g., wishlist_save, review_submitted).
• Customer communication: Notify customers if shared wishlist links or saved carts will change URLs. Offer a migration timeline and instructions if necessary.
• Testing: Use a subset of customers (or a staging environment) to validate reward issuance, review collection, and wishlist behavior before a full rollout.
• Decommissioning: Once data is migrated and flows are operating correctly, remove old apps to reduce script collisions and subscription costs.

Merchants with complex cart collaboration needs should plan hybrid approaches—retain a specialized cart tool like PluralCart for draft order workflows while using an integrated retention platform for loyalty, referrals, and reviews.

Conclusion

For merchants choosing between SWishlist: Simple Wishlist and PluralCart: Save Carts & Share, the decision comes down to use case and scale. SWishlist is a cost-effective, easy-to-implement wishlist solution for consumer brands focused on social sharing and localization. PluralCart targets merchants with collaborative cart needs, large SKU counts, and merchant-assisted checkout workflows where saving and editing multiple carts will materially improve conversion.

Beyond the single-function trade-off, consolidating retention and conversion tools into a unified platform reduces operational complexity and often improves long-term outcomes. Growave offers a suite that brings loyalty, wishlist, reviews, referrals, and VIP tiers together under a single interface and data model, helping merchants drive repeat purchases without maintaining a stack of separate apps. Merchants can explore plan tiers and compare how consolidation affects monthly costs and capabilities by visiting the Growave pricing page or installing the app to test directly from the Shopify App Store.

Start a 14-day free trial to see how a unified retention stack accelerates growth. (This sentence is a hard CTA.)

For hands-on support and a walkthrough of feature mapping and migration, merchants may consider installing Growave from the Shopify App Store or reviewing detailed plans and feature lists on the pricing page.

FAQ

• How do SWishlist and PluralCart compare on basic functionality?
  • SWishlist focuses on product-level saving and social sharing (wishlists). PluralCart focuses on saving, editing, and sharing entire carts for collaborative or B2B ordering. Both have high user ratings (4.9), but they serve distinct workflows.
• Which app is better for small DTC stores on a tight budget?
  • SWishlist generally offers better value for money for small DTC stores because of its free and low-cost tiers. It delivers wishlist functionality at a price point that suits lower-volume merchants.
• Which app is better for B2B or wholesale merchants?
  • PluralCart is the stronger fit for B2B or wholesale merchants that require collaborative carts, draft order conversion, and the ability to manage large SKU counts across shared orders.
• How does an all-in-one platform compare to specialized apps?
  • An integrated platform reduces app fatigue by centralizing loyalty, wishlist, reviews, and referrals. It simplifies data, reduces subscription overhead, and enables cross-functional campaigns that single-purpose apps can’t deliver without custom integrations. Merchants can explore consolidated retention tools and pricing to weigh the operational advantages before migrating. For an example of an integrated approach, see how loyalty and rewards can be set up to work with wishlist behavior and review collection.