SWishlist: Simple Wishlist vs. AOD Wholesale Cart Saver Share: An In-Depth Comparison

Introduction

Choosing the right app to add wishlist or cart-saving features to a Shopify store is a common decision point for merchants trying to improve engagement and reduce cart abandonment. Single-purpose apps promise focused features and lightweight footprints, but they can add complexity when multiple retention needs arise. This comparison looks objectively at two single-purpose solutions — SWishlist: Simple Wishlist and AOD Wholesale Cart Saver Share — so merchants can decide which one fits their needs and when it makes sense to consider a consolidated platform instead.

Short answer: SWishlist: Simple Wishlist is an excellent choice for merchants who need a lightweight, high-quality wishlist with very positive social proof (106 reviews and a 4.9 rating) and inexpensive plans. AOD Wholesale Cart Saver Share is better suited for B2B or wholesale stores that need cart collaboration, multiple saved carts, and draft-order workflows, but it has fewer reviews (11) and a lower average rating (4.0). For merchants who want to reduce app sprawl and cover loyalty, reviews, referrals, and wishlist in a single tool, a unified platform may offer better long-term value.

Purpose of this post: provide a feature-by-feature, impartial comparison of SWishlist: Simple Wishlist and AOD Wholesale Cart Saver Share, highlight where each app excels and where it falls short, and explain when a broader retention stack could be a more effective and efficient choice.

SWishlist: Simple Wishlist vs. AOD Wholesale Cart Saver Share: At a Glance

Feature Comparison

Core Functionality

SWishlist: Simple Wishlist concentrates on the classic wishlist use case. The app lets shoppers save individual products to a wishlist that is stored server-side via API, supports sharing wishlists with others, and offers theme-level customization to match a store’s look. This is the classic pattern for increasing product engagement and reducing cognitive friction for shoppers who are not ready to buy immediately.

AOD Wholesale Cart Saver Share focuses on saving entire carts and enabling collaboration across devices and teams. Its value proposition is tailored to B2B workflows: buyers can save multiple carts, update them, share with colleagues or clients, and convert saved carts into draft orders for merchant processing. This works well where purchases are complex, involve multiple stakeholders, or need merchant-assisted finalization.

Strategic implication: For product discovery and social sharing aimed at retail shoppers, SWishlist addresses the core need. For wholesale buyers, recurring orders, and multi-party decision-making, AOD Cart Saver provides features closer to the purchase workflow.

Wishlist and Cart Features

SWishlist highlights:

• Seamless "add to wishlist" buttons on product and collection pages.
• Shareable wishlists — customers can send lists to friends or save lists for later.
• Multi-language front-end support (Free includes 2 languages; Premium up to 20).
• Unlimited wishlist additions at the Premium tier; tiered monthly quotas on lower plans.

AOD Cart Saver highlights:

• Save and edit entire carts; saved carts persist across devices.
• Share saved carts with collaborators with one click.
• Convert saved carts into Shopify draft orders, which helps merchants handle B2B invoicing and checkout exceptions.
• Metrics on saved carts — visibility into what customers are saving.

Functional overlap and differences:

• Both apps support sharing workflows, but SWishlist focuses on single-product lists while AOD is about entire carts and collaboration.
• SWishlist's wishlist is a customer engagement tool that drives repeat visits and wish-based purchase triggers. AOD's cart saver is a purchase facilitation tool, smoothing order completion for complex or repeat buys.
• SWishlist's multilingual and design customization options make it more suitable for stores that need brand-consistent UI. AOD emphasizes workflow conversion and merchant-side conversion to draft orders.

Sharing & Collaboration

Sharing behavior has different goals depending on the feature set. Wishlists are typically shared for gifting, social proof, and wish-based buying events. SWishlist supports customer-to-customer sharing that helps viral discovery, gifting, or registry-like behavior.

Cart sharing, as implemented by AOD Cart Saver, suits collaborative purchasing where different people add items to the same order or where a merchant needs to finalize a draft order. AOD’s “share and collaborate” option is a clear advantage for teams who coordinate purchases or for B2B buyers managing orders for multiple locations.

Merchants should match the sharing capability to buyer behavior: social and discovery-driven stores will see more ROI from wishlist sharing; B2B and wholesale businesses will extract more value from cart collaboration and draft-order conversion.

Analytics & Reporting

SWishlist provides usage statistics, with tiered access: Free and Basic tiers have limits on statistics, while Premium provides “unlimited access to all statistics.” That suggests that merchants on Premium can analyze wishlist behavior at scale and use that data to feed marketing campaigns or product assortments.

AOD Cart Saver includes metrics on saved carts to show what products are most commonly saved. For B2B merchants, being able to see saved-cart trends is useful for inventory planning and sales outreach. However, the depth and exportability of these metrics are not described as comprehensive as larger analytics suites, so merchants that need advanced segmentation or funnel analysis will likely rely on their analytics tools to complement these apps.

Practical note: “Metrics” from single-function apps are useful but often limited in scope. If a merchant needs cross-channel analytics that ties wishlist saves or saved carts to email performance, CLTV, or cohort retention, a connected retention stack or platform-level analytics will be more powerful.

Customization & Theming

SWishlist emphasizes customization: “Customize everything to perfectly match your store.” Its pricing tiers include free setup for up to two themes and higher language and customization support on paid tiers. For merchants with brand-sensitive storefronts, this is a meaningful benefit; wishlists should feel native to the site to reduce friction.

AOD Cart Saver states that it is “fully customizable,” but its main front-facing touch points are cart interactions rather than theme elements. Customization here usually focuses on how saved carts are presented and integrated with merchant admin flows rather than pixel-perfect storefront design.

For stores that demand design control for front-end elements and multi-language storefronts, SWishlist appears more explicitly aligned.

Performance & Scalability

Performance considerations include how much client-side code is injected (page weight), API calls, and the app’s ability to handle large volumes of wishlist additions or carts saved.

• SWishlist lists quotas on its Free and Basic tiers (300 and 7,000 wishlist additions per month respectively). The Premium tier removes those limits. For stores with a high volume of wishlisting activity, Premium would prevent throttling.
• AOD Cart Saver’s Free tier limits saved carts (50 carts) while Basic allows unlimited carts. That suggests a scaling path for merchants with frequent saved-cart activity.

Practical scaling note: Many merchants start with a free tier to validate behavior and then upgrade as engagement grows. Both apps offer this path, but merchants should monitor actual usage patterns and consider the cost impact as engagement scales.

Pricing & Value

SWishlist Pricing Tiers

• Free: 300 wishlist additions per month; 2 storefront languages; free setup up to 2 themes; support within 24–48 hours.
• Basic: $5/month; 7,000 wishlist additions per month; 7 storefront languages; all Free features; support within 12–24 hours.
• Premium: $12/month; unlimited wishlist additions; 20 storefront languages; unlimited access to all statistics; top-priority support.

Value signals:

• SWishlist’s entry-level pricing is low and accessible for small merchants.
• The tier structure is predictable and supports growth from a low-cost trial to an affordable Premium plan.
• The 4.9 rating across 106 reviews is a strong trust indicator — many merchants appear satisfied with the app’s functionality and support.

AOD Cart Saver Pricing Tiers

• Free: Limited save cart (50 carts); convert saved cart to draft order; update saved cart anytime; fully customizable.
• Basic: $14.99/month; save unlimited carts; share saved cart with one click; convert saved cart to draft order; update saved cart anytime; fully customizable.

Value signals:

• AOD’s pricing is higher than SWishlist for the Basic tier but aligns to the more specialized B2B feature set (unlimited saved carts and collaboration).
• The lower review count (11) and 4.0 rating indicate a smaller install base and more mixed feedback. This could mean the app is newer or that its target audience is more niche.

Which Offers Better Value for Money?

"Better value for money" depends on the merchant’s objective:

• For retailers primarily interested in improving product discovery, increasing social sharing, and offering a lightweight wishlist with excellent user feedback, SWishlist offers strong value. The low price and high rating (106 reviews, 4.9) indicate both affordability and product-market fit.
• For wholesale or B2B merchants who require saved-cart workflows, collaboration, and the ability to convert carts into draft orders, AOD Cart Saver’s Basic plan at $14.99 delivers targeted features that are functionally distinct from a wishlist app. The app’s pricing reflects that specialized use case, even if the overall install base is smaller.

Merchants should evaluate the real cost in terms of time and complexity added by installing multiple single-purpose apps versus consolidating capabilities into fewer tools.

Integrations & Compatibility

SWishlist Integrations

SWishlist lists "API" under "Works With," indicating it provides an API for developers to extend or integrate wishlist behavior with other systems. That’s useful for custom flows, headless builds, or syncing wishlist data into CRM/automation platforms.

Strengths and limitations:

• An API allows the wishlist to integrate into bespoke experiences, but the broader ecosystem integrations (email platforms, CRM, helpdesk) are not explicitly listed in the provided data.
• Multi-language storefront support is explicitly tiered, which helps with international stores.

AOD Cart Saver Integrations

AOD Cart Saver lists compatibility with "Discount App Locking App" and generally works with Shopify cart and draft order workflows.

Strengths and limitations:

• The app's deep integration with draft orders and cart mechanics is its core strength.
• For B2B workflows where discounts and locked pricing matter, compatibility with app locking patterns is essential.
• Broader ecosystem integrations (e.g., Klaviyo or Recharge) are not listed in the provided data, so merchants may need to test for specific integration needs.

Third-Party Ecosystem & Extensibility

Both apps appear to be single-focus solutions with APIs or platform-level hooks. Merchants should check whether each app supports the specific integrations they rely on (email automation, headless storefronts, POS, subscription billing).

Trade-offs:

• A single-purpose app can be lighter and more focused, but it often requires additional apps to cover loyalty, reviews, referrals, VIP tiers, and other retention functions.
• Multiple single-purpose apps increase maintenance overhead and potential conflicts; integration testing becomes a recurring task.

Implementation & User Experience

Setup & Onboarding

SWishlist advertises free setup for up to two themes on its Free plan and faster support tiers on paid plans. That indicates the developer expects merchants to need assistance applying the wishlist UI to various storefront themes. For merchants using popular Shopify themes, this reduces friction.

AOD Cart Saver emphasizes customizability and provides the tools to convert saved carts into draft orders. Setup usually involves configuring saved-cart endpoints, sharing options, and admin visibility for draft orders. For merchants with complex quoting or ordering workflows, set-up may require a deeper configuration phase.

Practical advice:

• For a fast launch, SWishlist’s free setup and low-friction hooks make it attractive.
• For B2B stores, allocate time to test saved cart sharing and draft order conversion to ensure compliance with invoicing or tax workflows.

Merchant Dashboard & Admin Controls

SWishlist’s admin features are oriented around managing wishlist behavior, access to statistics (tier-dependent), and theme customizations. Merchants should expect basic controls to manage saved items and settings to trigger email reminders or conversion campaigns if supported.

AOD Cart Saver’s admin controls include viewing saved carts, converting them to draft orders, and possibly intervening in collaborative carts. This is an operational advantage when sales teams need visibility into in-progress orders.

Operational impacts:

• SWishlist suits marketing and merchandising teams focused on conversion through engagement.
• AOD Cart Saver suits sales and operations teams handling order management and bespoke B2B processes.

Customer Experience

From a customer’s perspective, the two experiences differ:

• Wishlist flow: Click to save a product, return later, share a list with friends. This lowers the friction to reengage a shopper and is a proven mechanism to reduce cart abandonment and increase LTV when paired with targeted follow-ups.
• Saved cart flow: Save a multi-line cart, share with decision-makers, allow multiple contributors, convert to draft order for merchant processing. This mirrors offline ordering workflows and is often crucial to B2B buyer retention.

UX recommendation: Match the app to the buyer persona. Don’t deploy a cart saver for gift-driven retail shoppers or a wishlist only for enterprise procurement scenarios.

Support, Documentation & Trust Signals

Reviews & Ratings

• SWishlist: 106 reviews, 4.9 rating. That level of social proof suggests consistent positive feedback. High ratings across a sizable review base typically reflect a polished product and responsive support.
• AOD Cart Saver: 11 reviews, 4.0 rating. A smaller sample size with a lower average rating means merchants should do a more cautious trial and test the app thoroughly with their specific workflows.

Trust takeaway: Ratings and review counts matter. A high rating across many reviews reduces the risk that a merchant will encounter unaddressed bugs or poor support.

Support SLAs

SWishlist lists support response windows: 24–48 hours on Free, 12–24 hours on Basic, and top-priority for Premium. Predictable SLAs like these help merchants plan for troubleshooting and migration windows.

AOD Cart Saver’s explicit support SLA is not detailed in the supplied data. Merchants should confirm expected response times and available channels (email, live chat, phone) before committing.

Data Privacy & Security

Neither app’s supplied data includes an explicit security or privacy statement. Merchants should verify:

• How customer wishlist or saved-cart data is stored and who has access.
• Whether data is stored in-region or across multiple jurisdictions.
• Whether the app complies with GDPR, CCPA, and other privacy frameworks relevant to the store’s customer base.

Best practice: Request a vendor security questionnaire or read the app’s privacy policy prior to installation if storing PII or business-sensitive order drafts.

Ideal Use Cases

When to Choose SWishlist: Simple Wishlist

• DTC retail stores that want a lightweight, brand-friendly way for customers to save favorites.
• Merchants prioritizing social sharing, gifting, seasonal wishlists, or product discovery.
• Small merchants seeking low-cost entry and rapid onboarding; the Free and $5 Basic plans make trials low-risk.
• Multi-language stores that benefit from built-in language tiers without heavy development.

When to Choose AOD Wholesale Cart Saver Share

• Wholesale and B2B merchants that require saved-cart workflows across devices and teams.
• Stores that need to convert saved carts into draft orders for merchant review, invoicing, or custom checkout procedures.
• Merchants whose buyers collaborate on purchases (multiple contributors or approvals) and where cart-sharing accelerates order completion.

When to Consider an Integrated Platform Instead

• Merchants who need wishlists plus loyalty, referrals, reviews, and VIP tiers should weigh the cost and maintenance of multiple single-purpose apps.
• Stores experiencing “app fatigue” from installing numerous niche apps to piece together retention flows may benefit from a consolidated platform that reduces overhead and centralizes customer data.

The Alternative: Solving App Fatigue with an All-in-One Platform

App fatigue is the growing operational cost that merchants face as more single-purpose apps are added to a store. Every new app increases potential points of conflict, requires separate billing, and often duplicates features such as analytics, email triggers, and customer segmentation. Stitching together wishlists, loyalty programs, referral campaigns, and review collection from multiple vendors can deliver functionality but also increases maintenance overhead and slows down growth execution.

The “More Growth, Less Stack” approach reduces complexity by consolidating essential retention tools into one integrated platform. This reduces the number of apps to manage, centralizes customer data, and simplifies cross-channel automation. A platform that combines wishlists with loyalty, referrals, reviews, and VIP tiers helps merchants build coherent retention strategies rather than piecemeal solutions.

Growave is positioned as this kind of integrated retention platform. Rather than relying on several single-purpose apps, merchants can deploy a single suite that covers:

• Loyalty and rewards programs to incentivize repeat purchases and improve customer lifetime value.
• Wishlist functionality so shoppers can save favorites and come back to buy.
• Referrals and VIP tiers to encourage advocacy and reward high-value customers.
• Reviews and UGC collection to build social proof and improve conversion.

Growave is available on Shopify's marketplace and has a pricing page that outlines plans, so merchants can evaluate direct cost comparisons and the potential ROI of consolidation. Merchants can install the Growave app via the Shopify marketplace and also review pricing options on the official site for plan comparisons.

A platform approach solves several pain points common with single-function apps:

• Reduced app conflicts and fewer points of failure.
• Centralized customer profiles — wishlist saves, reward points, referral status, and review activity are connected to the same customer identity.
• Cross-product automation — use wishlist behavior to trigger targeted loyalty offers or collect reviews after a wishlist-based purchase.
• Consolidated support — one vendor manages interdependent features, which simplifies troubleshooting and feature requests.

For merchants who want a hands-on walkthrough of how an integrated retention stack can replace multiple single-purpose apps, a demo is a practical next step. Book a personalized demo to see how an integrated retention stack accelerates growth.

How Growave Replaces Multiple Functions

• Growave’s loyalty module lets merchants create flexible reward programs, which turns engagement into repeat purchases. See how merchants build loyalty and rewards that drive repeat purchases.
• The integrated wishlist feature reduces the need for a separate wishlist app while ensuring wishlist data feeds into loyalty and communication flows.
• Growave’s reviews and UGC product helps merchants collect and showcase authentic reviews, connecting social proof to loyalty incentives and referral campaigns.
• Growth-forward stores and Shopify Plus merchants can access enterprise features and support plans designed for higher volumes and custom requirements. Merchants on higher tiers can find dedicated resources for scaling with solutions for high-growth Plus brands.
• Customer story pages and case studies help merchants see how peers have reduced tool sprawl and improved retention; for examples, review customer stories from brands scaling retention.

Integrations and Ecosystem

One core advantage of an integrated platform is built-in compatibility with popular commerce tools. Growave lists integrations across checkout, email automation, subscription platforms, and helpdesk tools. By contrast, single-function apps often provide APIs for custom work but require additional engineering to connect the dots.

Merchants who rely on Klaviyo, Recharge, or Gorgias benefit from a platform that has pre-built connectors. If reducing integration effort is a priority, a unified retention stack reduces custom development time and simplifies data flows.

Pricing Considerations for Consolidation

Growave’s pricing tiers are designed to scale:

• Free tier available for initial testing.
• Entry Plan – $49/month (core tools: Loyalty & Rewards, Reviews & UGC, Referrals, Wishlist).
• Growth Plan – $199/month (advanced customization, enhanced integrations).
• Plus Plan – $499/month (enterprise features, dedicated resources).

Comparing the consolidated cost of multiple single-function apps against a single platform that bundles loyalty, wishlists, referrals, and reviews often shows that the platform can deliver better value for money, especially as a store scales. Merchants can review plan details and compare options on Growave’s pricing page. For merchants evaluating both the ease of deployment and long-term operational cost, viewing the pricing tiers is a practical step toward quantifying value. Find full plan details and free trial information on Growave’s pricing page.

When Consolidation Makes Sense

• When several single-purpose apps are required to achieve core retention goals (e.g., wishlist + loyalty + reviews + referrals), consolidation reduces complexity.
• When customer data needs to be joined across features to power smarter automations and targeted campaigns.
• When the operations team wants fewer vendor relationships and a single support path.
• When merchants want predictable scaling with fewer app conflicts.

How to Evaluate Whether to Consolidate

• Audit current apps and count overlapping features (notifications, analytics, customer profiles).
• Estimate the time spent maintaining and testing app interactions after theme updates or Shopify releases.
• Compare total cost of ownership: combined monthly fees, developer time for integrations, and operational overhead.
• Identify retention KPIs that require cross-feature orchestration (e.g., using wishlist behavior to trigger loyalty rewards).

Merchants can install Growave’s app from the Shopify App Store or compare plans directly on the pricing page to evaluate consolidation as a strategy. Installers may prefer to review real customer use cases for a grounded perspective and browse customer stories from brands scaling retention.

Migration and Practical Steps

If a merchant decides to move from single-function apps to an integrated platform, consider these steps:

• Map existing features: list wishlists, saved-cart workflows, loyalty points, review flows and datasets.
• Export relevant data where possible (customer wishlist items, saved cart contents, draft orders).
• Validate integrations: confirm email automations, subscription flows, and POS behaviors with the new platform.
• Run a staged rollout: test on a small customer segment to ensure the behavior mirrors or improves previous outcomes.
• Train teams: operations and marketing should understand the new admin UX for loyalty, wishlist, and review moderation.

Consolidation reduces future friction, but it requires a disciplined migration plan to ensure continuity of customer data and experience.

Conclusion

For merchants choosing between SWishlist: Simple Wishlist and AOD Wholesale Cart Saver Share, the decision comes down to buyer behavior and business model. SWishlist (106 reviews, 4.9 rating) is a focused, affordable wishlist solution ideal for DTC retailers who prioritize product discovery, social sharing, and a brand-consistent front end. AOD Wholesale Cart Saver Share (11 reviews, 4.0 rating) is a specialized tool tailored to wholesale and B2B buyers who need saved-cart collaboration, multi-user editing, and draft-order conversion.

If a store’s needs are limited to a single feature and the app’s fit is clear, either SWishlist or AOD can deliver value in their respective domains. However, for merchants who must manage wishlists, loyalty programs, reviews, referrals, and VIP tiers together, an integrated retention platform often provides better long-term value and less operational complexity.

Growave is positioned as that integrated alternative under the “More Growth, Less Stack” philosophy: consolidate loyalty, wishlist, reviews, referrals, and VIP tiers to reduce app fatigue and centralize customer data. Merchants can review pricing and plans to measure the value of consolidation and install the app on Shopify for a hands-on comparison. Start a 14-day free trial to see how a unified retention stack reduces tool sprawl and improves retention. (This is the final hard CTA.)

Additional actions to evaluate Growave include reviewing plan details and installing the app on the Shopify App Store. Merchants can compare plan features and integrations on Growave’s pricing page and install the app directly from the Shopify marketplace to test the product in the store context.

FAQ

Q: Which app is better for pure retail stores that want customers to return and purchase more often?
A: SWishlist: Simple Wishlist is built for product-focused engagement and social sharing, making it a strong choice for retail stores wanting a straightforward wishlist feature. However, for broader retention where loyalty, referrals, and reviews play a role in repeat purchases, an integrated platform that combines wishlist and loyalty capabilities may deliver stronger long-term results.

Q: Which app is better for B2B and wholesale workflows?
A: AOD Wholesale Cart Saver Share is tailored for B2B and wholesale scenarios where saved carts, collaboration, and draft-order conversion are essential. Its features map closely to procurement-style buying and multi-decision-maker workflows.

Q: How does an all-in-one platform compare to specialized apps?
A: An all-in-one platform consolidates wishlist, loyalty, referrals, reviews, and VIP tiers into a single system. This reduces the number of apps to manage, centralizes customer profiles, and enables cross-feature automations. While specialized apps can be more lightweight for a single task, merchants who need multiple retention capabilities often find better value and fewer integration headaches with a single cohesive platform.

Q: If the store already uses SWishlist or AOD Cart Saver, how hard is it to switch to an integrated platform?
A: Switching requires planning: export customer and wishlist/saved-cart data if possible, test integrations with email and subscriptions, and run a phased rollout. The migration effort is offset by longer-term reductions in maintenance, fewer conflicts, and unified reporting when done carefully.