SWishlist: Simple Wishlist vs. AOD Wholesale Cart Saver Share: An In-Depth Comparison

Introduction

Choosing the right app for customer retention or B2B ordering workflows is a recurring challenge for Shopify merchants. With hundreds of single-function apps available, the right pick depends on whether a merchant prioritizes simplicity, collaboration, or consolidation of features.

Short answer: SWishlist: Simple Wishlist is an excellent choice for merchants who want a lightweight, user-friendly wishlist that boosts engagement and social sharing, while AOD Wholesale Cart Saver Share is better suited for B2B or wholesale merchants that need multi-device cart persistence, shared carts, and draft-order workflows. For merchants who want to reduce tool sprawl and get loyalty, wishlists, reviews, and referrals from one integrated platform, a multi-feature solution like Growave offers better value for money.

This article provides an in-depth, feature-by-feature comparison of SWishlist: Simple Wishlist and AOD Wholesale Cart Saver Share to help merchants decide which app fits their store’s needs. The comparison covers core function, pricing and value, integrations, customization, analytics, support, and recommended use cases. It concludes with a practical alternative for merchants tired of juggling many single-purpose apps.

SWishlist: Simple Wishlist vs. AOD Wholesale Cart Saver Share: At a Glance

Deep Dive Comparison

The following sections analyze both apps across key merchant-centric criteria. The goal is not simply to list features but to evaluate likely merchant outcomes: retention, repeat purchases, average order value (AOV), and operational efficiency.

Core Function and Merchant Outcomes

SWishlist: Simple Wishlist — What It Does for Stores

SWishlist focuses on a classic retention building block: a wishlist. A wishlist helps customers save favorites, return later, and share selections with friends. The app’s marketing emphasizes:

• Seamless adding of products to wishlist from product pages or quick views.
• Social sharing of wishlists (email or social networks) to drive word-of-mouth or gift purchases.
• Customization to match storefront design and multiple-language support.

Merchant outcomes to expect:

• Improved product discovery and a softer reduction in cart abandonment by moving intent into a saved list.
• Higher conversion from social shares when friends or family complete purchases.
• Incremental uplift in repeat visits as customers return to saved items.

SWishlist’s user rating (4.9 from 106 reviews) suggests consistent satisfaction among adopters. The rating count (106) indicates a moderate user base compared to larger apps, but the high average rating points to solid execution of the wishlist feature.

AOD Wholesale Cart Saver Share — What It Does for Stores

AOD Wholesale Cart Saver Share is built around cart persistence, collaboration, and B2B workflows. Its headline features include:

• Save and edit carts across sessions and devices.
• Share carts with colleagues or suppliers and allow collaborative editing.
• Convert saved carts into draft orders that store staff can finalize.
• Track metrics on which products are frequently saved.

Merchant outcomes to expect:

• Greater efficiency and accuracy for repeat B2B orders where multiple stakeholders approve or add items.
• Reduced friction for account buyers who shop across devices or need to pause orders and return later.
• Operational time-savings from converting a cart into a draft order rather than recreating large wholesale lists.

AOD’s rating (4.0 from 11 reviews) reflects fewer installations and less social proof than SWishlist. That lower review count suggests a smaller user base, often common with B2B-focused utilities that target niche workflows.

Feature Set and Customization

Compare the apps by feature categories that matter to merchants.

Wishlist and Saved Item Functionality

SWishlist:

• Core wishlist actions are central: add, remove, share, and multi-language storefront support.
• Offers design customization so wishlist elements visually integrate with different themes.
• Free tier includes 300 wishlist additions per month; premium tiers remove limits.

AOD:

• Not a traditional wishlist; saved carts act as group wishlists for B2B orders.
• Enables multiple saved carts per customer (on paid plans unlimited), and collaborative editing.
• Saves entire cart context (quantities, variants), which is richer than single-item wishlist saves.

Practical takeaway: For retail shoppers curating favorite products, SWishlist is purpose-built. For wholesale customers needing to save full carts with quantities and share for approval, AOD is more functional.

Sharing and Collaboration

SWishlist:

• Focus on sharing lists with friends or family—useful for gifting and social commerce.
• Simpler collaborative features (sharing a read-only wishlist).

AOD:

• Designed for collaborative cart building—share editable carts, invite additions, and coordinate multi-party orders.
• Can support multi-user workflows typically seen with wholesale, procurement, and internal purchasing teams.

Practical takeaway: SWishlist is social-share oriented. AOD is collaboration-oriented.

Checkout and Order Flow Integration

SWishlist:

• Integrates with storefront; customers can move items from wishlist to cart and proceed to checkout.
• Primarily a front-end enhancement without specialized draft-order or merchant-side editing.

AOD:

• Supports conversion of a saved cart into a draft order, streamlining merchant-assisted checkout.
• Better suited to operations where orders are finalized by support or account managers.

Practical takeaway: If merchant workflows require converting a proposed order into a draft order, AOD has the stronger feature set.

Multi-Language and Internationalization

SWishlist:

• Free plan includes 2 storefront languages, Basic adds up to 7 languages, Premium supports 20 languages. That’s attractive for stores operating across regions.

AOD:

• Multi-language support is less prominent in documentation. Its primary focus is cart functionality rather than localization.

Practical takeaway: Multi-language stores prioritizing localized UX will find SWishlist’s tiered language support appealing.

Analytics and Reporting

SWishlist:

• Premium tiers promise unlimited access to statistics about wishlist usage, which helps marketing teams identify popular products and shopping intent signals.

AOD:

• Offers metrics on saved carts and which products are being saved, oriented toward detecting reorder patterns and high-demand SKUs.

Practical takeaway: Both apps offer useful analytics aligned to their function—SWishlist for product wish data, AOD for cart and reorder insights. For deep, cross-channel analytics, merchants will likely need external analytics or an integrated platform.

Pricing and Value for Money

Pricing should be evaluated relative to expected ROI and operational impact.

SWishlist Plans

• Free: 300 wishlist additions/month, 2 storefront languages, setup for up to 2 themes, support within 24–48 hours.
• Basic ($5/month): 7,000 wishlist additions/month, 7 storefront languages, faster support (12–24 hours), all Free features.
• Premium ($12/month): Unlimited wishlist additions, 20 storefront languages, unlimited statistics, top-priority support.

Value assessment:

• Low entry cost makes SWishlist accessible for small stores or those testing wishlist strategies.
• The Premium plan at $12/month provides a strong feature-to-price ratio for stores needing unlimited usage and reports.
• Merchants with modest budgets will get immediate value from the $5 tier vs. paying for a multi-feature suite when only wishlist functionality is required.

AOD Plans

• Free: Limited saved carts (50), convert saved carts to draft orders, update saved carts any time, fully customizable.
• Basic ($14.99/month): Unlimited saved carts, one-click sharing, convert to draft order, full customizability.

Value assessment:

• AOD’s free tier provides a reasonable trial for low-volume wholesale use.
• The $14.99 price point is reasonable for B2B merchants who gain operational efficiency from unlimited saved carts and sharing, but it’s higher than SWishlist’s entry paid plan.
• For B2B merchants with frequent large orders, AOD can pay for itself by saving time and reducing order errors.

Comparing Value

• SWishlist represents better value for money for merchants whose primary need is wishlist-driven engagement and product discovery at a low monthly cost.
• AOD represents better value for merchants who need wholesale or account purchasing workflows that save staff time and reduce manual order creation errors.

Consider lifetime value: if the wishlist or cart saver meaningfully increases conversion or order efficiency, both can be ROI-positive. The decision depends on the customer journey being optimized: consumer intent vs. purchase workflow.

Integrations and Ecosystem Fit

SWishlist

• Works with API, enabling custom connections to CRM, email, or analytics tools.
• Supported storefront integrations and multi-language options facilitate internationalization.

Practical note: API compatibility gives developers the ability to push wishlist events into email platforms for automated re-engagement.

AOD

• Lists compatibility with Discount App Locking App; built for cart and draft order flows.
• Useful for stores that rely on merchant-side draft order management or specific discount workflows.

Practical note: AOD’s focus is on operational integration with order management processes, whereas SWishlist focuses on customer-facing UX.

Third-Party Integrations — Why They Matter

Integrations with email marketing, customer service tools, and CRM systems determine whether wishlist or cart signals can be turned into revenue-driving campaigns. Both apps include APIs or connectors that enable capture of intent signals; the difference is the type of signal—SWishlist provides item-level interest, while AOD provides cart-level intent.

Merchants that rely on critical partners like Klaviyo, Recharge, or Gorgias should verify integration compatibility. For stores on Shopify Plus or using advanced flows, an app that supports checkout or storefront customizations may be preferable.

Support and Reliability

Support responsiveness and app stability are essential for merchant operations.

SWishlist Support

• Support SLA varies by plan: Free (24–48 hours), Basic (12–24 hours), Premium (top priority).
• High overall rating (4.9 from 106 reviews) suggests positive experiences and likely reliable support and stability.

AOD Support

• Support terms are less prominently advertised. App rating (4.0 from 11 reviews) is lower and the smaller review base may make it harder to predict support consistency.
• B2B workflows often need quick merchant-side support, particularly when converting carts to draft orders.

Practical takeaway: Merchants often prefer an app with a larger review base and higher rating when reliability is mission-critical. SWishlist’s review count and rating give greater confidence for many DTC stores. However, niche B2B apps with fewer reviews can still provide strong support; merchants should test response times during trials.

Privacy, Data Ownership, and Compliance

Both apps capture customer-level signals (items saved, carts saved). Important considerations:

• Ensure apps comply with regional privacy laws and that data flows to a merchant-owned CRM are possible via API exports.
• For B2B clients sharing carts with third parties, confirm that email addresses and cart contents are shared securely and only to intended recipients.

Merchants should review each app’s data retention and export policy before adopting.

Performance and UX Impact

Lightweight apps that load quickly preserve storefront speed—an important ranking and conversion factor.

• SWishlist’s focus on a single UX element (wishlist) typically means limited performance overhead when implemented carefully, especially given theme support for two themes on the Free plan.
• AOD’s cart persistence may require additional scripts for session or server-side storage; merchants should measure page load impact during trials.

Merchants should test on mobile and desktop and evaluate how each app affects Largest Contentful Paint (LCP) and Time to Interactive (TTI).

Developer Flexibility and Customization

• SWishlist’s API and customizable designs make it possible for developers to match brand aesthetics and integrate wishlist events into custom flows.
• AOD emphasizes cart customizations and the ability to turn carts into draft orders, which may require developer involvement if deep customization is needed.

Both apps are suitable for stores with in-house development resources, but SWishlist’s straightforward UI and template-based customization lower the need for heavy dev work for basic use cases.

Security and Payment Flow Considerations

Neither app directly handles payments; they influence flows that end at checkout. Key considerations:

• Ensure that moving items from wishlist or saved cart to checkout preserves discount codes or custom attributes if required.
• For merchants with complex discount unlocking or app locking implementations, test end-to-end behavior.

Adoption and Social Proof

• SWishlist: 106 reviews and a 4.9 average rating indicate healthy adoption and strong merchant satisfaction for a wishlist solution.
• AOD: 11 reviews and a 4.0 average rating indicate a smaller, possibly niche user base—typical for B2B-focused apps.

High review counts and ratings provide social proof that an app performs consistently across diverse stores.

Practical Use-Case Recommendations

Below are practical recommendations based on common merchant profiles.

• For DTC stores focused on gifting, discovery, and increasing conversions through social sharing: SWishlist is the practical, low-cost option. The $5 plan gives significant capacity for most small-to-medium stores, while the $12 premium suits stores with heavy international traffic and analytics needs.
• For wholesale or B2B merchants that manage large, repeat orders across teams: AOD’s saved-cart and draft-order functions reduce operational friction and support collaboration. The $14.99 Basic plan unlocks unlimited saved carts, which is essential for growing account buyers.
• For stores that need both customer-facing engagement (wishlists, reviews, loyalty) and operational features (saved carts, draft orders): Using both apps could cover needs, but merchants should weigh onboarding and subscription costs, theme conflicts, and maintenance overhead against the alternative of a consolidated platform.

Pros and Cons — Quick Reference

SWishlist: Simple Wishlist

• Pros:
  • High merchant satisfaction (4.9 from 106 reviews)
  • Low-cost entry and scalable paid plans
  • Solid multi-language support
  • Customizable to match storefront design
• Cons:
  • Single-purpose app; merchants needing more retention features will need additional tools
  • Analytics depth gated by premium plan

AOD Wholesale Cart Saver Share

• Pros:
  • Strong cart collaboration and draft-order workflows
  • Good for multi-device and multi-user B2B use cases
  • Free tier allows testing of core functionality
• Cons:
  • Smaller review base (11 reviews) and lower overall rating (4.0)
  • Higher entry paid price than wishlist single-function apps
  • Less emphasis on internationalization and storefront localization

The Alternative: Solving App Fatigue with an All-in-One Platform

Merchants often reach a tipping point known as app fatigue—where an increasing number of single-purpose tools creates overhead in maintenance, duplicate tracking, integration gaps, and subscription costs. The trade-offs of stitching multiple apps together include:

• Fragmented customer data across several dashboards, making it hard to build unified campaigns.
• Integration and compatibility issues that require developer time.
• Multiple monthly subscriptions that outstrip the cost of an integrated platform when measured against total business value.

An alternative approach is a unified retention toolbox that combines wishlists, loyalty programs, reviews, referrals, and VIP tiers into a single product suite. This consolidates signals, reduces integration work, and aligns features around the outcome merchants care about: repeat purchase behavior and higher LTV.

Growave positions itself around that philosophy—“More Growth, Less Stack.” Growave bundles loyalty, referrals, reviews & UGC, wishlists, and VIP tiers in one platform to reduce tool sprawl and improve cross-functional outcomes. Merchants can compare pricing tiers directly on the Growave pricing page and evaluate the app in the Shopify App Store.

The benefits of consolidation include:

• Unified customer profiles that record wishlist saves, referral actions, and review submissions in one place, enabling more intelligent retention campaigns.
• Built-in cross-feature campaigns (for example, reward points for leaving a review or incentivizing wishlist conversions).
• Fewer integration points to maintain—less developer time spent troubleshooting incompatibilities.

Below is a practical mapping of how Growave replaces the isolated features offered by SWishlist and AOD:

• Wishlist functionality: Growave’s wishlist is part of a larger retention platform that links wishlist saves to loyalty program triggers and email campaigns. See how loyalty and wishlist features can work together to generate repeat purchases by exploring loyalty and rewards that drive repeat purchases.
• Cart and order workflows: While Growave does not replace every specialized wholesale cart workflow, it provides merchant tools to convert engagement into purchases, especially when combined with loyalty and VIP tiers. For merchants on the Plus tier, Growave supports advanced customization and APIs for deeper operational needs, including support for high-growth stores and headless setups; learn more about solutions for high-growth Plus brands.
• Reviews and UGC: Growave’s review system helps stores collect and showcase authentic customer feedback. Consolidating wishlists and reviews can help merchants highlight popular items saved by many customers; learn how to collect and showcase authentic reviews.
• Loyalty, referrals, and VIP tiers: Instead of paying separately for a wishlist, referral program, and loyalty app, Growave includes those modules so rewards are connected to customer behavior, from saved items to referrals that convert; explore loyalty and rewards that drive repeat purchases.

Growave’s stated outcome is to reduce the number of apps required to execute retention strategies effectively. The platform provides integration options with common ecosystem tools like Klaviyo and Recharge, which reduces the need to maintain custom connectors.

A few practical ways merchants can leverage Growave to overcome app fatigue:

• Use wishlists to capture intent and automatically trigger a targeted loyalty points offer to encourage conversion.
• Reward customers for submitting product reviews, amplifying social proof while increasing retention.
• Combine referral incentives with VIP tiers to retain high-value customers and turn them into brand advocates; read customer stories from brands scaling retention for real-world examples.

For merchants evaluating Growave, the pricing page provides plan comparisons and trial information to test consolidation benefits. Also review Growave’s listing in the Shopify App Store to confirm integration capabilities and read merchant feedback about onboarding and support.

Book a personalized demo to see how a unified retention stack can reduce tool sprawl and increase LTV.

How Growave Addresses Common Merchant Pain Points

• Pain: Multiple dashboards and fragmented data.
  • Growave solution: Centralized engagement and retention data across wishlists, reviews, referrals, and loyalty.
• Pain: Integration complexity and maintenance.
  • Growave solution: Out-of-the-box integrations with key apps and APIs for advanced customizations; for Plus-level merchants, dedicated integration support is available to streamline enterprise needs.
• Pain: Rising subscription costs across many niche apps.
  • Growave solution: Combining multiple retention tools into one plan often delivers better value for money than individual subscriptions when measuring combined outcomes.

Where a Specialized App Still Makes Sense

There are scenarios where a focused app remains the practical choice:

• A small DTC store that only wants a low-cost wishlist and does not need loyalty, reviews, or referrals.
• A B2B wholesale operation that needs deep cart-sharing and draft-order workflows tied into complex ERP systems. In those cases, a specialized cart saver like AOD could be necessary or used alongside an integrated retention platform.

For merchants that want the benefits of consolidation but have complex wholesale workflows, Growave’s Plus plan supports advanced customization and integrations for larger stores and enterprise needs—review solutions for high-growth Plus brands to learn more about this fit.

Implementation and Migration Considerations

If a merchant decides to switch from single-purpose apps to an integrated platform, practical steps include:

• Audit current app features and identify overlapping capabilities.
• Export customer and wishlist or saved-cart data (ensure format compatibility).
• Plan phased rollout to avoid disrupting active campaigns—start with wishlists and loyalty, then add reviews and referrals.
• Verify integration points with email and customer service tools and test end-to-end flows.

Growave’s onboarding and support teams can assist with migrations on paid plans; merchants can start by reviewing pricing and selecting the plan that covers the required monthly order volume and integration needs.

Final Decision Framework

Use this simple, non-technical decision framework:

• Choose SWishlist if the primary goal is a budget-friendly, highly-rated wishlist that improves product discovery and social sharing.
• Choose AOD Wholesale Cart Saver Share if the primary goal is operational efficiency for B2B buyers, multi-device cart persistence, and draft-order workflows.
• Choose Growave if the goal is to reduce app stack complexity while driving retention across loyalty, wishlists, reviews, and referrals—especially if the merchant plans to scale and wants integrated signals and campaigns.

Conclusion

For merchants choosing between SWishlist: Simple Wishlist and AOD Wholesale Cart Saver Share, the decision comes down to the customer journey being optimized: SWishlist is best for stores needing a focused wishlist with excellent merchant satisfaction (4.9 from 106 reviews), while AOD Wholesale Cart Saver Share is best for B2B and wholesale use cases that demand cart collaboration and draft-order workflows (4.0 from 11 reviews).

However, if eliminating tool sprawl and consolidating retention capabilities is the priority, an integrated platform that combines loyalty, wishlists, reviews, referrals, and VIP tiers provides a stronger foundation for long-term growth. Growave’s “More Growth, Less Stack” approach addresses that need by connecting wishlists and other retention tools so merchants can turn intent signals into repeat purchases more effectively. Merchants can evaluate plans and trial options on the Growave pricing page and read merchant experiences on the Shopify App Store to determine fit.

Start a 14-day free trial to see how a unified retention stack accelerates growth.

FAQ

• How do SWishlist and AOD differ in terms of merchant outcomes?
  • SWishlist primarily drives consumer engagement through saved-item intent and social sharing, improving product discovery and incremental conversions. AOD addresses operational outcomes—reducing friction for B2B ordering, enabling collaborative carts, and streamlining draft orders. The right choice depends on whether the merchant prioritizes consumer intent signals or wholesale workflows.
• Which app is better for international stores?
  • SWishlist offers tiered multi-language support (2 languages on Free, up to 20 on Premium), which makes it more suitable for multi-language storefronts. AOD focuses on cart workflows and provides less emphasis on localization in its public documentation.
• Are there situations where both apps should be used together?
  • Yes. A merchant with both DTC gifting needs and complex wholesale buyers might use a wishlist for consumer engagement and a cart saver for wholesale workflows. That said, maintaining both increases integration and maintenance overhead.
• How does an all-in-one platform compare to specialized apps?
  • An all-in-one platform consolidates retention signals and reduces the number of subscriptions and integration points, which simplifies marketing and data-driven campaigns. Specialized apps can offer deeper capabilities in a narrow area (e.g., collaborative carts or highly optimized wishlists). For many merchants, consolidation with an integrated platform delivers better value for money when multiple retention features are required. For specific enterprise or wholesale needs that require complex bespoke workflows, combining a platform with targeted specialized tools or choosing a platform with enterprise customizations may be the optimal path.