Swish vs. Top Advanced Wishlist App: In-Depth Comparison

Introduction

Choosing the right wishlist solution is a common decision point for Shopify merchants who want to drive repeat visits, recover abandoned intent, and increase average order value. Both Swish (formerly Wishlist King) and Top Advanced Wishlist App focus on helping shoppers save and share products, but they approach the problem with different feature sets, support models, and pricing.

Short answer: Swish (formerly Wishlist King) is a strong option for brands that want a feature-rich, enterprise-ready wishlist with white-glove onboarding and integrations for analytics and marketing automation. Top Advanced Wishlist App offers an ultra-low-cost, lightweight wishlist with guest wishlist support and a simple REST API for shops that need a minimal, no-friction solution. For merchants who want to replace multiple single-purpose tools and centralize retention activities, Growave provides better value for money by combining wishlist functionality with loyalty, reviews, referrals, and VIP tiers.

This article provides an in-depth, feature-by-feature comparison of Swish (formerly Wishlist King) and Top Advanced Wishlist App to help merchants decide which fits their store today — and to explain when a broader retention platform like Growave should be considered instead.

Swish (formerly Wishlist King) vs. Top Advanced Wishlist App: At a Glance

Feature-by-Feature Comparison

Features Overview

Both apps provide core wishlist functionality: save items, retrieve saved items, and let customers share lists. Differences appear in depth of customization, analytics, integration breadth, and support offerings.

• Swish emphasizes a full-featured wishlist experience with analytics, automated wishlist notifications, and deep integrations for marketing and reporting.
• Top Advanced Wishlist App focuses on providing essential wishlist capabilities at the lowest possible monthly cost and with easy installation.

The following sections break down these differences by category.

Wishlist Creation & Shopper Experience

Swish

• Allows customers to wishlist items throughout the shopping journey, including product pages and search/listing pages.
• Provides unlimited wishlists and saved items across all plans, including unlimited sessions.
• Built to match store aesthetics and integrates into themes for a seamless visual experience.
• Offers customer account-based wishlists and persistent data across devices where account sessions exist.

Top Advanced Wishlist App

• Supports one-click wishlist creation and guest wishlist functionality, letting customers save without logging in.
• Emphasizes simplicity and speed: small script, fast response times, and minimal UI footprint.
• Sharing options include email, SMS, and social channels, making it easy to distribute wishlists.
• Limits are defined by the plan’s monthly WL item allowance (up to 10,000 items/month on the one listed plan).

Practical impact

• Choose Swish when the wishlist is a polished part of the shopping experience and should persist across customer accounts and devices with visually tailored UI.
• Choose Top Advanced Wishlist App when quick setup, guest-first saving, and near-zero cost outweigh advanced visual or account-based features.

Sharing, Social, and Guest Wishlists

Swish

• Supports sharing and personalized automated notifications that can be triggered based on wishlist behavior.
• Integrations with marketing platforms make it easier to remarket to wishlist holders or target lookalike audiences.
• Sharing flows are customizable to match brand voice and tracking.

Top Advanced Wishlist App

• Has explicit guest wishlist support and sharing via email, text, and social media.
• Designed for frictionless sharing without account creation, which reduces friction for casual browsing shoppers.

Practical impact

• If social sharing and viral referral potential are core objectives, both apps provide sharing, but Top Advanced Wishlist App may convert more casual visitors because of guest support.
• If automation and targeted outreach using wish behavior are desired, Swish’s integrations give an advantage.

Notifications, Automation, and Conversion Paths

Swish

• Emphasizes highly personalized, automated wishlist notifications aimed at converting intent into purchases.
• Built-in compatibility with Klaviyo and GA4 allows teams to orchestrate email and analytics-based workflows triggered by wishlist events.
• Automated flows can include price-drop alerts, back-in-stock messages, and abandoned-wishlist reminders.

Top Advanced Wishlist App

• Offers basic sharing notifications and relies on its REST API to enable custom workflows via merchants’ preferred automation tools.
• Does not list extensive built-in marketing automation connectors; more manual engineering may be required to trigger targeted outreach.

Practical impact

• Swish is better suited for merchants that want out-of-the-box marketing automation tied to wishlists.
• Top Advanced Wishlist App can still support automation but requires engineering to integrate events into third-party systems.

Analytics, Reporting & Business Insights

Swish

• Provides advanced analytics and wishlist curation tools that help merchants identify popular items, product clusters, and purchase drivers.
• With GA4 and other integrations, wishlists can be tied into lifecycle analytics, remarketing performance, and revenue attribution.
• Suitable for teams that need product-level insights and to segment audiences by wishlist behavior.

Top Advanced Wishlist App

• Focuses on wishlist creation and sharing; analytics capabilities are limited relative to Swish.
• REST API enables extraction of wishlist data, but merchants will need to build or use a BI layer to generate advanced insights.

Practical impact

• For data-driven merchandising and marketing, Swish’s analytics and native integrations reduce friction and time to insight.
• For stores with limited analytics needs or those that already have a custom analytics pipeline, Top Advanced Wishlist App is workable if merchant resources can consume raw API data.

Customization & Theming

Swish

• Markets full customization and free setup across all plans; for Plus customers, white-glove onboarding and a dedicated account manager are available.
• Seamless theme integration ensures wishlists match storefront design and UX expectations.
• Customization removes friction for brand alignment and reduces the need for in-house theme engineering.

Top Advanced Wishlist App

• Highlights code-free installation and a minimal UI, but offers fewer customization promises out of the box.
• REST API supports custom builds for merchants with developer resources, but those lacking dev capacity may see a simpler, generic UI.

Practical impact

• Swish is preferable for merchants that require brand-consistent UI, want set-and-forget installation services, or lack internal engineering.
• Top Advanced Wishlist App is better for stores that prioritize quick installs and don’t mind a basic, utilitarian UI.

Scalability, Headless & Plus-Level Support

Swish

• Explicitly supports Shopify Plus features and headless configurations (Hydrogen & headless stacks).
• Plus plan includes priority support, dedicated account management, and a white-glove approach to onboarding and integrations.
• Designed for high-volume merchants who need performance, uptime, and tailored support.

Top Advanced Wishlist App

• Primarily lists Checkout compatibility; does not advertise headless/Hydrogen or explicit Plus-level services.
• Small footprint and low price make it attractive for stores with modest volume but may not meet enterprise needs.

Practical impact

• For merchants planning scale and complex architectures (headless, multi-market), Swish provides safer, supported options.
• For small to mid-tier stores with straightforward Shopify themes, Top Advanced Wishlist App is a budget-friendly alternative.

Pricing & Value

Understanding price against delivered value is essential. This section compares plans and highlights where merchants will get better ROI or better value for money.

Swish pricing details (as provided)

• Basic Shopify: $19 / month — includes all features, free setup, unlimited wishlists & items, unlimited sessions.
• Shopify: $29 / month — same inclusions.
• Advanced Shopify: $49 / month — same core features, serves Advanced stores.
• Shopify Plus: $99 / month — adds white-glove onboarding, priority support, dedicated account manager, Hydrogen & headless stacks compatibility.

Top Advanced Wishlist App pricing (as provided)

• BASIC (ONE PLAN): $0.99 / month — no limit on wishlist items or customers, guest wishlist, REST API, up to 10,000 WL items/month.

Pricing analysis and value for money

• Top Advanced Wishlist App is aggressively low-cost and appeals to merchants wanting a low barrier to entry. For shops that only need basic wishlist functionality and minimal support, the $0.99/month plan provides clear value for money.
• Swish starts at $19/month and scales to $99/month for Plus merchants. That higher price point is justified by free customization, stronger integrations, analytics, and higher-touch onboarding. For merchants that will use those features to increase LTV and conversion, Swish can deliver measurable ROI.
• Comparing raw features to cost, Swish is better value for money for merchants who intend to use marketing integrations and analytics to convert wishlists into purchases. Top Advanced Wishlist App is better value for very small stores or experiments where cost sensitivity is paramount.

Practical recommendation

• If wishlist is a test channel and tight budget is the primary constraint, Top Advanced Wishlist App is a pragmatic choice.
• If the wishlist will be part of lifecycle marketing and revenue programs, the additional cost for Swish is likely to be recouped through better conversions and integrated automation.

Integrations & Technical Compatibility

Integration breadth directly impacts how wishlist events are converted into orders and how data flows through the stack.

Swish integrations and compatibility

• Works with Checkout, Hydrogen, Markets, Klaviyo, Customer Accounts, Search Recommendations, and GA4.
• Built-in integrations simplify marketing automation and analytics without custom engineering for many merchants.
• For Shopify Plus or headless setups, Swish supports Hydrogen and headless stacks with Plus-specific onboarding.

Top Advanced Wishlist App integrations and compatibility

• Lists Checkout compatibility and provides a REST API for custom integrations.
• Lacks listed out-of-the-box connectors like Klaviyo or GA4; integrations rely on API-level implementation by merchants or their developers.

Practical impact

• Swish reduces engineering time and accelerates campaigns by providing common integrations out of the box.
• Top Advanced Wishlist App is flexible from a technical perspective but requires more implementation effort to get the same integration surface area.

Implementation, Onboarding & Support

Support and onboarding determine time-to-live and the quality of launch.

Swish

• Offers free setup and customization across all plans, a material differentiator for teams without in-house developers.
• Plus customers receive white-glove onboarding, priority support, and a dedicated account manager.
• 272 reviews with a consistent 5-star rating suggests reliable support and satisfaction in the field.

Top Advanced Wishlist App

• Promises easy, code-free installation and fast, responsive customer support.
• With only 1 review on the Shopify store, the sample is limited; merchants may need to vet support response times independently.
• REST API enables more technical control but support expectations should be confirmed before purchase.

Practical impact

• Merchants lacking developer resources or needing guaranteed launch timelines should value Swish’s hands-on onboarding.
• Developers and technically capable teams may prefer Top Advanced Wishlist App’s simplicity and API-first approach if willing to build the needed flows.

Reliability, Performance & Data Ownership

Both reliability and how wishlist data is stored and exported matter for privacy, portability, and marketing.

Swish

• Designed for high availability and enterprise performance, especially for Plus merchants and headless setups.
• Native integrations imply that event data can flow into merchant-owned analytics (GA4) and marketing systems (Klaviyo), preserving control over audiences and segmentation.

Top Advanced Wishlist App

• Small script size and simple features can minimize performance impact on page load.
• REST API gives merchants a route to own and export wishlist data, though it requires active export or sync processes to central analytics.

Practical impact

• If long-term data portability and analytics ownership is a priority, both apps can support it but Swish’s integrations make it less work to keep wishlist data inside existing analytics and customer platforms.
• If minimal performance impact and tiny code footprints are priorities, Top Advanced Wishlist App has an edge.

Privacy, Security & Compliance

Both apps operate within Shopify’s app ecosystem and abide by platform policies, but merchants should always validate data flows, storage location, and consent handling.

• Swish’s integrations with GA4 and Klaviyo suggest structured event exports; merchants should ensure they remain compliant with regional regulations for email and tracking.
• Top Advanced Wishlist App’s guest wishlist capability increases the need for clarity around how guest data is stored and for what period; merchants should verify retention policies and deletion controls.

Practical impact

• Businesses in regulated geographies or those with defined data retention policies should request clear documentation from either provider during evaluation.

Use Cases: Which App Is Best For Which Merchant?

Swish is best for:

• Growing brands that want wishlist data to feed marketing automation, remarketing, and analytics.
• Merchants without strong in-house engineering who want free setup and theme matching.
• Shopify Plus and headless stores that need specialized onboarding and architecture support.
• Stores that require unlimited sessions, unlimited wishlists, and enterprise-grade support.

Top Advanced Wishlist App is best for:

• Small stores testing wishlist functionality with minimal monthly investment.
• Merchant teams with engineering resources who prefer to build custom flows using a REST API.
• Stores that prioritize guest wishlist functionality and straightforward social sharing.
• Shops where wishlist is a low-touch feature rather than a core growth lever.

Pros and Cons Summary

Swish — Pros

• Robust integrations with Klaviyo, GA4, and Meta.
• Free setup and customization across plans.
• Advanced analytics and wishlist curation.
• White-glove onboarding and dedicated support on Plus.
• High rating with substantial review volume (272 reviews, 5.0).

Swish — Cons

• Higher monthly starting price than the lowest-cost alternatives.
• May include features that smaller merchants won’t fully utilize.

Top Advanced Wishlist App — Pros

• Extremely low monthly cost ($0.99/month).
• Guest wishlist and social sharing out of the box.
• REST API for custom workflows.
• Simple, fast, code-free installation.

Top Advanced Wishlist App — Cons

• Minimal review sample size (1 review) makes reputation harder to judge.
• Limited built-in integrations and analytics; may require engineering.
• Lacks enterprise/Plus-level features and white-glove onboarding.

Implementation Checklist: Questions Merchants Should Ask Before Choosing

• Will wishlist behavior feed lifecycle marketing (emails, SMS, ads)?
• Are developers available to integrate wishlist events into analytics and automation tools?
• Does the store need white-glove onboarding or a basic, self-serve install?
• Is headless/Hydrogen support required now or in the future?
• How important is brand-consistent UI and theme matching?
• What are acceptable limits on wishlist item volume and sessions?

Answering these questions helps determine whether Swish’s integrations and onboarding justify its price or whether Top Advanced Wishlist App’s low cost and simplicity are sufficient.

The Alternative: Solving App Fatigue with an All-in-One Platform

Single-purpose apps solve immediate needs but create long-term overhead when stacked. App fatigue appears when merchants manage many single-point solutions — each with separate billing, data silos, and fragmentary integrations — which makes cohesive customer journeys harder to orchestrate.

Why app fatigue matters

• Fragmented customer data: wishlists, loyalty points, review data, and referral activity live in separate dashboards, increasing the effort required to build unified segments.
• Integration complexity: linking each app to email, SMS, analytics, and customer service systems requires repeated engineering work.
• Increased total cost of ownership: multiple monthly subscriptions and hidden costs (setup, custom engineering, duplicate integrations) add up.
• Slower growth cycles: executing complex retention strategies becomes time-consuming when events are siloed across tools.

Growave’s "More Growth, Less Stack" approach

Growave positions itself as a unified retention platform that reduces tool sprawl by combining wishlist features with loyalty, referrals, reviews, and VIP tiers. The philosophy of "More Growth, Less Stack" centers on consolidating retention features so merchants can focus on improving customer lifetime value rather than integrating multiple apps.

Key benefits of a consolidated approach

• Single data model for customer behavior, reducing the effort to build targeted campaigns.
• Shared user profiles across wishlist, loyalty, and reviews, enabling more accurate audience segmentation.
• Unified support and billing, lowering administrative overhead.
• Faster launch times for cross-channel campaigns because events and reward triggers are managed in one place.

Merchants can explore pricing tiers and decide if consolidating makes sense by checking how to consolidate retention features.

How Growave replaces the gaps left by single-purpose wishlist apps

• Wishlist + Loyalty: Wishlists become part of lifecycle programs. When wishlist events feed loyalty triggers, merchants can reward behavior (e.g., points for adding to a wishlist or for purchasing from a wishlist) and increase LTV with targeted incentives. Learn how to build loyalty and rewards that drive repeat purchases.
• Wishlist + Reviews: Linking wishlists to product experiences makes it easier to request reviews from high-intent customers and to collect and showcase authentic reviews that enhance social proof and conversion.
• Centralized analytics: A single platform reduces the need to pipe wishlist events into external BI tools manually. Instead, merchants can analyze wish behavior side-by-side with loyalty engagement and referral performance.
• Built-in integrations: Growave integrates with many ecosystem partners, reducing one-off engineering work. Merchants can also install the integrated retention suite from the Shopify App Store to see the feature set in context.

Merchants considering consolidating tools should evaluate the operational savings and speed-to-market relative to running several single-purpose apps.

Feature mapping: Wishlist capabilities in Growave compared to Swish and Top Advanced Wishlist App

• Wishlist creation and sharing: Growave supports saved items and shareable wishlists comparable to the single-purpose apps.
• Loyalty and rewards: Unlike Swish and Top Advanced Wishlist App, Growave includes reward mechanics and VIP tiers that turn wishlist actions into measurable increases in repeat purchases.
• Reviews & UGC: Growave’s reviews feature helps turn wish-driven purchases into social proof and content that fuels conversion.
• Integrations: Growave connects to many popular tools and platforms, reducing the chance of data silos and making it easier to generate workflows without custom engineering.

For merchants who want to see how these pieces work together in a real store context, there are customer stories from brands scaling retention that illustrate outcomes.

Practical examples of how consolidation helps growth

• A merchant running a promotion for wishlisted items can set a loyalty-triggered discount for wishlist buyers, increasing conversion from intent to purchase without stitching together email automation and a separate loyalty app.
• When a high-value customer leaves a wishlist and later purchases, a unified platform makes it simple to attribute that conversion and reward the customer automatically.
• A retailer that consolidates reviews, loyalty, and wishlist tools can present verified user reviews on wishlists and product pages, increasing trust and lowering abandoned wishlist rates.

Merchants ready to evaluate consolidation options may want to install the integrated retention suite or compare plan features and costs on the pricing page to decide which tier fits their growth plan: consolidate retention features.

Support and scale with Growave

• Growave supports multi-language stores, Shopify Plus architectures, and headless use cases.
• For merchants that prefer a guided evaluation, it is possible to book a personalized demo to see how combining wishlist, loyalty, and reviews reduces time-to-launch for retention campaigns. (Hard CTA)

Cost comparison and ROI of consolidation

• Running multiple single-purpose apps: cumulative monthly fees, repeated setup and integration costs, and time spent coordinating data across systems.
• Consolidated platform: single subscription with cross-product capabilities, fewer integrations to maintain, and centralized reporting.
• For many merchants, the incremental cost of an integrated platform pays off because conversion and repeat purchase improvements compound across loyalty, referrals, and wishlist-triggered flows. Merchants should review specific plans to model expected ROI and consider plans tailored for Enterprise or Plus-level requirements on the pricing page: consolidate retention features.

Conclusion

For merchants choosing between Swish (formerly Wishlist King) and Top Advanced Wishlist App, the decision comes down to scale, integration needs, and how central wishlists are to the retention strategy. Swish is the right fit when a merchant needs rich integrations, analytics, customization, and enterprise-grade support; Top Advanced Wishlist App is the right fit for very small stores or short-term experiments that want a near-zero monthly cost and guest-first functionality.

Beyond comparing single-purpose wishlist apps, merchants should consider the strategic benefits of an integrated retention platform. Consolidating wishlist, loyalty, reviews, and referrals reduces tool sprawl, preserves data continuity, and shortens time-to-value for campaigns that increase retention and lifetime value. To evaluate how a unified retention stack could work for a specific store, start by exploring plans and building a model on how consolidating tools reduces operational overhead and improves outcomes: consolidate retention features.

Start a 14-day free trial to see Growave in action and measure how combining wishlist, loyalty, and reviews improves retention and LTV. (Hard CTA)

FAQ

Q: How do Swish and Top Advanced Wishlist App compare on ease of setup?

• Swish offers free setup and customization across plans, which reduces time-to-launch for merchants without in-house developers. Top Advanced Wishlist App advertises code-free installation and a simple UI, making it straightforward for stores that want a minimal install without additional customization.

Q: Which app is better if the goal is to use wishlist behavior in email automation and analytics?

• Swish includes native integrations with tools such as Klaviyo and GA4, which makes it easier to turn wishlist events into targeted campaigns and analytics. Top Advanced Wishlist App provides a REST API, which allows the same outcomes but requires additional implementation work.

Q: Is Top Advanced Wishlist App suitable for high-volume or headless stores?

• Top Advanced Wishlist App is optimized for simplicity and low cost; it does not advertise headless/Hydrogen or enterprise-specific onboarding. For high-volume or headless stores, Swish provides explicit Plus-level support and architecture compatibility.

Q: How does an all-in-one platform compare to specialized wishlist apps?

• An all-in-one platform reduces data fragmentation and integration work by centralizing wishlist, loyalty, reviews, and referrals. That consolidation can accelerate campaign execution, improve attribution, and reduce total cost of ownership compared to running multiple single-purpose apps. Merchants can learn how to combine these functions and evaluate plans to see if consolidation makes sense by reviewing options to consolidate retention features.