Swish vs. Squadkin: In-Depth Wishlist App Comparison

Introduction

Choosing the right wishlist app is a common growth decision for Shopify merchants. Wishlists can nudge browsers toward purchase, collect product signals, and feed remarketing flows—yet the market includes many single-purpose apps that overlap and sometimes duplicate effort. This comparison helps merchants weigh two focused wishlist solutions—Swish (formerly Wishlist King) and Squadkin ‑ Multi Wishlist App—so they can choose the tool that best fits their store, resources, and growth goals.

Short answer: Swish (formerly Wishlist King) offers a polished, enterprise-friendly wishlist with strong onboarding, advanced analytics, and integrations that suit merchants aiming to scale; its 272 reviews and a perfect 5.0 rating reflect broad user satisfaction. Squadkin ‑ Multi Wishlist App is a very lightweight, low-cost option with solid customization and basic analytics—its 5 reviews and 4.9 rating indicate a smaller but satisfied user base. For merchants who want to reduce tool sprawl and capture more long-term value, an integrated retention suite like Growave will often deliver better value for money than using multiple single-purpose apps.

Purpose of this post: provide an even-handed, feature-by-feature comparison of Swish (formerly Wishlist King) and Squadkin ‑ Multi Wishlist App, highlight the scenarios where each tool makes sense, and explain when an all-in-one retention platform is the smarter long-term choice.

Swish (formerly Wishlist King) vs. Squadkin ‑ Multi Wishlist App: At a Glance

Deep Dive Comparison

How each app positions itself

Swish (formerly Wishlist King) positioning

Swish presents as a full-featured wishlist tailored to brands with growth ambitions. The app emphasizes white-glove onboarding, unlimited wishlists and sessions, analytics and wishlist curation, plus native integrations with tools like Klaviyo, GA4, and Meta. There is a distinct focus on supporting headless setups and Shopify Plus customers.

Squadkin positioning

Squadkin promotes a no-frills wishlist that emphasizes multiple categories, guest wishlists, CSS customization, social sharing, and a low monthly price. It targets merchants that want a small, flexible wishlist without complexity or high cost.

Feature set comparison

Wishlist core functionality

• Swish
  • Persistent wishlists across sessions and devices.
  • Unlimited wishlists and saved items on all plans.
  • Customer account integration to resume where shoppers left off.
  • Wishlist management UI designed to match store theme.
• Squadkin
  • Persistent guest wishlist and user wishlist with multiple categories.
  • Unlimited wishlists per the plan description.
  • Shareable wishlist links for social/email sharing.
  • Basic top-10 wishlisted product analytics.

Analysis: Both apps deliver the core wishlist capability—save and share products. Swish emphasizes reliability for logged-in customers and headless stacks; Squadkin focuses on guest flows and category organization. For stores that expect high single-customer lifetime value or use headless setups, Swish’s persistence and integration options are stronger.

Customization and visual consistency

• Swish
  • Theme integration with aim to seamlessly match store aesthetics.
  • Offers free setup and customization service across all plans.
  • SDK/checkout support for Shopify Plus and headless implementations.
• Squadkin
  • Full CSS customization and text-change options.
  • Lightweight UI that is easy to style with CSS for many themes.

Analysis: Both provide customization, but Swish’s free setup can save time and ensure the wishlist matches brand standards across desktop and mobile. Squadkin provides direct CSS control, which is good for merchants with in-house front-end skills.

Sharing and social features

• Swish
  • Shareable wishlists and automated wishlist notifications designed to drive conversion.
  • Integrations that support social ad retargeting and email flows.
• Squadkin
  • Shareable wishlist links via social networks or email.
  • Emphasis on user-facing sharing and discovery.

Analysis: Both apps support sharing. Swish ties sharing into broader automated messaging and analytics, which is useful for merchants who want to measure ROI of share actions.

Analytics and reporting

• Swish
  • Advanced analytics and wishlist curation tools.
  • Integration with GA4 and other analytics platforms for deeper insights.
• Squadkin
  • Basic analytics including top 10 wishlisted products.
  • Useful for quick merchandising decisions.

Analysis: Swish’s analytics are more robust and built for data-driven merchandising and lifecycle flows. Squadkin offers basic signals useful for small catalogs or early-stage brands.

Integrations and ecosystem fit

• Swish
  • Explicit integrations: Klaviyo, GA4, Meta; works with Checkout, Hydrogen, Markets, Customer Accounts, Recommendations, Search.
  • Shopify Plus and headless support, dedicated account manager for Plus plan.
• Squadkin
  • No explicit third-party integrations listed beyond general theme compatibility.
  • Works primarily within core store front-end flows.

Analysis: Swish is the clearer choice when a brand relies on external marketing automation, analytics, or advanced storefront architectures.

Pricing and value for money

Swish pricing

• Basic Shopify: $19/month (all features, free setup)
• Shopify: $29/month (all features, free setup)
• Advanced Shopify: $49/month (all features, free setup)
• Shopify Plus: $99/month (white-glove onboarding, priority support, dedicated account manager, Hydrogen & headless)

Value case: Swish's pricing scales with the Shopify plan and bundles unlimited wishlists plus free onboarding. For stores that want expert setup and reliable integrations, the recurring cost may be a reasonable investment to avoid internal development time and to accelerate conversion.

Squadkin pricing

• Basic: $3.99/month (multi-categories, guest wishlist, custom CSS, share wishlist, analytics)

Value case: Squadkin is extremely affordable and suitable for merchants prioritizing low cost and simple wishlist features. The trade-off is fewer integrations and no white-glove setup.

Pricing comparison — who gets better value?

• For merchants on tight budgets who only need basic wishlist functions and have in-house development ability, Squadkin delivers clear value for money.
• For brands that need onboarding, advanced integrations, and a worry-free setup with support for scale, Swish offers better value for money despite higher monthly fees because it reduces implementation risk and can link wishlists to lifecycle marketing.

Onboarding, support, and customer success

Swish

• Free setup and customization included across plans.
• Shopify Plus customers receive white-glove onboarding and a dedicated account manager.
• Prioritizes integration support for Klaviyo and headless stacks.
• Higher review volume (272) and a 5.0 rating suggest consistent support quality.

Squadkin

• No explicit mention of white-glove onboarding.
• Relies on CSS customization and merchant-driven setup.
• Smaller review pool (5 reviews) but a high rating (4.9) implying positive experiences among the small set of users.

Analysis: Onboarding matters for conversions and design consistency. Swish’s included setup reduces time-to-value. Squadkin is better when merchants want to self-implement.

Scalability and performance

Swish

• Designed for stores expecting higher traffic and larger catalogs.
• Headless/Hydrogen and Shopify Plus support indicates attention to performance and scale.
• Unlimited sessions and wishlists reduce constraint concerns.

Squadkin

• Lightweight and low-resource footprint.
• Functionality appears suited to small-to-medium stores; less documentation about headless or Plus-level support.

Analysis: For large catalogs or very high traffic stores, Swish is the safer bet. For smaller shops, Squadkin’s lightweight approach minimizes risk and cost.

Security, privacy, and data ownership

Both apps run on Shopify and inherit Shopify’s platform security. Differences are in how each app integrates with external systems:

• Swish explicitly integrates with analytics and marketing tools; merchants should audit data flows to ensure they meet privacy policies and consent standards, particularly with remarketing integrations.
• Squadkin is lighter on integrations, meaning fewer data handoffs—but merchants should still confirm how wishlist data is stored and used.

Merchants should always verify GDPR/CCPA compliance and ask vendors about data retention, export options, and deletion procedures.

Use case scenarios and merchant profiles

When Swish makes sense

• Shopify Plus or stores planning to scale to Plus.
• Merchants that use Klaviyo, GA4, or Meta and want out-of-the-box integrations.
• Brands that prefer expert onboarding and want to avoid custom dev.
• Stores that use headless storefronts (Hydrogen) or advanced checkout flows.
• Businesses that expect to leverage wishlist analytics to drive campaigns and product merchandising.

When Squadkin makes sense

• Small stores on a strict budget that only need basic wishlist functionality.
• Merchants comfortable with CSS and front-end tweaks.
• Brands that prioritize guest wishlist flows and social sharing over deep integrations.
• Shops that prefer a single low-cost app and don’t require advanced analytics.

Pros and cons — a concise view

• Swish — Pros
  • Extensive onboarding and customization services.
  • Strong integration set for lifecycle marketing and analytics.
  • Designed for scale, including Plus and headless setups.
  • Higher number of reviews suggests established user base and reliability.
• Swish — Cons
  • Higher monthly cost relative to ultra-low-cost options.
  • Might be more than necessary for very small catalogs or merchants that only need minimal wishlist features.
• Squadkin — Pros
  • Very low monthly price.
  • Multiple categories and guest wishlist support.
  • Strong CSS customization options for front-end teams.
  • Simple, straightforward feature set.
• Squadkin — Cons
  • Small review sample size limits visibility into long-term reliability.
  • Fewer listed integrations; may need custom work for marketing automations.
  • No explicit white-glove onboarding; greater reliance on merchant technical capacity.

Merchant decision checklist

Merchants assessing these two apps should ask:

• Do wishlists need to integrate with email/ads/analytics tools immediately?
• Is white-glove setup and priority support important to the team?
• Does the storefront use headless, Hydrogen, or plan to move to Shopify Plus?
• What is the monthly budget for wishlist functionality and support?
• Does the brand have developers comfortable applying CSS and managing custom flows?

If answers favor integration, scale, and low implementation burden, Swish is more aligned. If answers favor minimal cost, simple sharing, and developer-driven customization, Squadkin is attractive.

Implementation and measurement recommendations

Implementation tips

• Define success metrics before implementation (wishlists saved, share clicks, wishlist-to-conversion rate).
• Integrate wishlist events with email and ad platforms to close the loop on shopper intent.
• Use A/B testing to validate wishlist placement and messaging (e.g., product card vs. product page).
• For Squadkin, create a short implementation checklist for CSS overrides to ensure consistent mobile responsiveness.
• For Swish, leverage the free setup to standardize UI across customer touchpoints.

Measurement suggestions

• Track conversion rate lift for users who add items to wishlists versus those who do not.
• Monitor wishlist-to-order time to identify optimal remarketing windows.
• Use product-level wishlist counts to inform merchandising, restock priorities, and promotional calendars.
• Connect wishlist events to LTV and cohort analyses when possible.

Integration and migration considerations

• Export options: Verify whether wishlist data can be exported for migration or analytics. Swish’s higher enterprise focus likely offers better data export pathways; confirm with the vendor.
• Cross-app conflicts: If the store already uses other wishlist or saved-for-later apps, plan for a cleanup window to prevent duplicate scripts or buttons.
• Theme updates: Test wishlist behavior across theme versions and on mobile to prevent regressions.
• Testing: Use a staging theme to validate UI and flows prior to push to live.

The Alternative: Solving App Fatigue with an All-in-One Platform

Siloed, single-purpose apps can deliver immediate wins but create long-term costs. The accumulation of point solutions—each with its own billing, integrations, and data silos—produces what many merchants call app fatigue. App fatigue increases maintenance overhead, complicates cross-channel analytics, and can reduce lifetime value when incentives and data don’t flow cleanly between systems.

An alternative approach is to consolidate core retention and conversion features into a single platform so data, rewards, reviews, referrals, and wishlist signals work together.

Growave’s philosophy—More Growth, Less Stack—addresses that exact pain point by combining wishlist functionality with loyalty, referrals, reviews, and VIP tiers. Rather than running a wishlist plus separate loyalty and review apps, merchants can centralize retention mechanics and measurement.

• For loyalty, Growave helps merchants build loyalty and rewards that drive repeat purchases, removing the need to stitch lifecycle incentives to wishlist signals manually.
• For social proof, merchants can collect and showcase authentic reviews alongside wishlist data, increasing conversion confidence when wishlisted items become available or go on promotion.

Merchants considering consolidation often want practical ways to evaluate the shift:

• Reduce duplicate integrations: a single platform can manage Klaviyo connections, GA4 events, and ad pixels without multiple connectors.
• Preserve wishlist data context: wishlist actions can trigger point rewards, referral incentives, or review requests if managed within one system.
• Simplify billing and support: one vendor and one support cadence lowers friction and speeds resolution.

Growave is available for merchants to install directly; merchants can also compare plans and pricing to see how an integrated stack impacts overall monthly costs. To evaluate the fit quickly, consider the option to install from the Shopify App Store and review plan features on the pricing page.

Book a personalized demo to see how an integrated retention stack accelerates growth. Book a personalized demo

How Growave alleviates wishlist-specific limitations

• Wishlist signals become actionable: a wishlisted item can automatically prompt a reward or a referral nudge when purchased.
• Consistent customer view: loyalty and wishlist history live in the same customer profile, improving segmentation for re-engagement.
• Unified analytics: measure how wishlist interactions impact LTV without exporting data across tools. Merchants can learn how wishlisting behavior correlates with loyalty tiers and repeat purchase frequency.

Examples of integrated outcomes (advice-focused)

• A mid-sized brand can set a rule that adds a loyalty point when a shopper shares a wishlist—turning passive intent into active advocacy.
• Product teams can prioritize restocks by seeing wishlists alongside review sentiment and referral volume inside a single dashboard.
• Marketing can build email flows that combine wishlisted items and tier-based offers to increase conversion rates for high-intent customers.

Merchants who want to compare the economics of consolidation can review Growave’s plan tiers to assess pricing versus the combined cost of multiple single-purpose apps. See how stacking wishlist, loyalty, and reviews into one solution often yields better value for money and simpler operations by visiting the pricing page and the app store listing. Compare plans to consolidate retention features | Install from the Shopify App Store

Repeat references help merchants quickly find the right materials:

• Learn more about building loyalty and rewards that drive repeat purchases.
• See how to collect and showcase authentic reviews.
• Check plan details and start consolidating on the pricing page.

Final comparison and strategic guidance

For merchants choosing between Swish (formerly Wishlist King) and Squadkin ‑ Multi Wishlist App, the decision comes down to scale, integrations, and onboarding needs. Swish is better suited to brands that want enterprise-level polish, white-glove setup, and deep integrations with marketing stacks; Squadkin is better value for money for small stores that need a straightforward, low-cost wishlist with robust CSS customization.

However, single-purpose wishlist apps are only one piece of the retention puzzle. A merchant seeking to maximize lifetime value, reduce operational complexity, and unify data should consider an integrated retention platform. Consolidating wishlists, loyalty, referrals, and reviews can reduce tool sprawl and unlock cross-functional use of wishlist signals.

Start a 14-day free trial to see how a unified retention stack reduces tool sprawl and delivers measurable lift across repeat purchases and engagement. Start a 14-day free trial

FAQ

• How do Swish and Squadkin differ on integrations?
  • Swish lists explicit integrations with Klaviyo, GA4, and Meta and supports Shopify Plus and headless setups, making it easier to feed wishlist events into email and ad platforms. Squadkin focuses on front-end customization and provides basic analytics, with fewer documented third-party integrations.
• Which app is better for small stores on a tight budget?
  • Squadkin provides better immediate value for money with a $3.99/month price point and core wishlist features. It’s suitable for merchants who are comfortable implementing CSS and who do not need advanced integrations or onboarding.
• Which app is better for growing brands or Shopify Plus stores?
  • Swish is a stronger fit for growing brands and Shopify Plus stores due to its onboarding services, priority support on Plus plans, and headless/ Hydrogen compatibility. The larger review base (272 reviews) and perfect 5.0 rating also point to consistent customer satisfaction for more complex use cases.
• How does an all-in-one platform compare to specialized apps?
  • An all-in-one platform reduces the number of vendors, cuts integration friction, and lets wishlist signals power loyalty and review workflows without manual stitching. This consolidation usually improves long-term value for money and simplifies analytics, making it easier to attribute lift to wishlist-driven initiatives.