Swish (formerly Wishlist King) vs Wizy Wishlist: Comparison

Introduction

Choosing the right wishlist app is a common decision for store owners who want to reduce friction, recover potential sales, and give shoppers a reason to return. With hundreds of wishlist tools in the Shopify ecosystem, the choice often narrows to trade-offs between feature depth, ease of setup, integrations, and ongoing support.

Short answer: Swish (formerly Wishlist King) is a polished, full-featured wishlist product aimed at merchants who want advanced wishlist features, analytics, and enterprise-friendly support—backed by strong social proof. Wizy Wishlist is a lower-cost, lightweight alternative that makes basic wishlist functionality available at a bargain monthly price, but it lacks proven traction and deep integrations. For merchants seeking long-term retention and fewer apps in their stack, an integrated retention suite like Growave often delivers better value for money by combining wishlist capabilities with loyalty, referrals, and reviews.

Purpose of this post: provide an objective, feature-by-feature comparison of Swish (formerly Wishlist King) and Wizy Wishlist so merchants can match each app to their store’s priorities. After the direct comparison, the article will explain when a single-purpose wishlist is appropriate and when an all-in-one retention platform is a smarter path.

Swish (formerly Wishlist King) vs. Wizy Wishlist: At a Glance

Feature Comparison

Wishlist Core Functionality

Swish delivers a comprehensive wishlist experience aimed at reducing cart abandonment and recovering interest through personalized notifications. Core features include unlimited wishlists and saved items across plans, the ability for customers to wishlist throughout the shopping journey, wishlist curation for merchants, and automated wishlist notifications to drive conversions.

Wizy Wishlist focuses on the core interaction: letting shoppers add, remove, and purchase items directly from a wishlist via a popup or a page. It provides a simpler set of features designed to speed up the shopper's return to product pages. The product caps the number of wishlists per plan (500 to 10,000), reflecting a usage-based model.

How that plays out for merchants:

• Swish is built for scale: unlimited lists, unlimited sessions, and notification automation suited to stores that plan to use wishlist activity for marketing (e.g., abandoned wishlist flows, price-drop alerts).
• Wizy is a cost-effective utility for stores that need the wishlist as a UX convenience rather than as a driver of CRM or lifecycle campaigns.

Customization and Design

Swish emphasizes visual integration and customization. It advertises compatibility with all themes and offers free setup and customization service across plans. That hands-on onboarding is valuable for stores wanting the wishlist UI to match brand design without dev overhead.

Wizy provides customization for the wishlist button and page, and supports both pop-up and page-based placements. Theme compatibility is available, but setup and design support levels are not highlighted, which may increase implementation time for merchants wanting a polished look.

Key differences:

• Swish offers white-glove onboarding on higher plans and free setup on all plans—useful for brands that prioritize a seamless customer-facing experience.
• Wizy expects merchants to handle more of the design integration, which is fine for stores with a simple theme or in-house development capacity.

Notifications, Automation, and Recovery

Swish explicitly supports personalized and automated wishlist notifications—notifications that can re-engage customers when items change price, restock, or sit idle in a wishlist. Those capabilities align the wishlist more tightly with retention and email marketing strategies.

Wizy’s feature list highlights the ability to instantly purchase items from the wishlist, which simplifies conversion, but it does not advertise advanced automation or marketing integrations out of the box.

Practical implications:

• Merchants that want to use wishlist activity as part of automated flows (e.g., send an email when a wishlisted item drops 10% in price) will find Swish better suited.
• Stores focused purely on improving immediate UX (saving items for later, quick purchase) will find Wizy sufficient.

Analytics and Insights

Swish promotes “advanced analytics and wishlist curation,” enabling merchants to gain meaningful insights into product demand and shopper intent. That data can inform merchandising, inventory decisions, and targeted marketing.

Wizy includes a control panel with statistics and demand tracking, but the scope and depth of analytics appear basic compared to Swish’s emphasis on advanced analytics and integrations with analytics platforms.

Merchant takeaway:

• If making merchandise decisions and demand forecasting from wishlist signals is important, Swish’s analytics positioning provides clearer value.
• If the goal is simply to know which products are frequently saved, Wizy’s reporting may be adequate.

Integrations and Ecosystem

Swish lists integrations with Klaviyo, GA4, and Meta, plus compatibility with Hydrogen and headless stacks, Checkout, Customer Accounts, and Recommendations. Those integrations matter for merchants that want wishlist data to flow into email platforms, ad platforms, and analytics tools.

Wizy does not publish an integration matrix in its app description beyond providing a control panel and statistics. Lack of explicit modern integrations makes it harder to plug wishlist events directly into advanced marketing automation.

Why integrations matter:

• Integration with Klaviyo enables targeted abandoned-wishlist campaigns and triggered flows based on wishlist actions. Swish supports this directly.
• Without tight integrations, Wizy users may need custom work to funnel wishlist events into a CRM or ESP.

Headless, Hydrogen, and Enterprise Use

Swish has explicit support for Shopify Hydrogen and headless stacks, and its Shopify Plus plan includes hydrogen & headless support, priority assistance, and a dedicated account manager. This signals a focus on enterprise and technical flexibility.

Wizy’s offering does not highlight headless or enterprise-level features. Its pricing tiers indicate a focus on straightforward Shopify stores rather than headless or multi-environment setups.

For merchants on Shopify Plus or using headless architectures:

• Swish is positioned for enterprise needs.
• Wizy is positioned for traditional theme-based stores.

Performance, Theme Compatibility, and Setup

Swish’s promise of free setup and customization across all plans lowers the barrier to achieving polish and performance consistent with the store’s design. This reduces the risk of visual or functional misalignment that can slow adoption.

Wizy’s simplicity gives it a potentially faster, self-contained install for stores that only need a basic wishlist. However, customization beyond simple settings may require developer time.

Considerations:

• Stores without in-house development resources will find Swish’s setup service valuable.
• Stores with dev teams and simple needs may prefer Wizy’s low-cost, self-serve approach.

Pricing and Value

Swish pricing:

• Basic Shopify: $19 / month (all features, free setup, unlimited wishlists)
• Shopify: $29 / month
• Advanced Shopify: $49 / month
• Shopify Plus: $99 / month (includes white glove onboarding, priority support, dedicated account manager, Hydrogen & headless support)

Wizy Wishlist pricing:

• Standard: $4.99 / month (pop-up or page wishlist, 500 wishlists)
• Pro: $9.99 / month (1,000 wishlists)
• Advanced: $39.99 / month (5,000 wishlists)
• Enterprise: $79.99 / month (10,000 wishlists)

How to interpret value for money:

• Wizy offers a lower absolute cost at entry, but its plan limits may create a step function where growing stores must upgrade quickly. Consider expected wishlist volume and whether the count caps create a hidden cost.
• Swish’s starting price is higher than Wizy’s but includes unlimited wishlists and free setup, which reduces friction and potential development costs. For merchants who plan to leverage wishlist events for marketing and analytics, Swish may deliver better long-term value for money.

Trust Signals: Reviews and Market Validation

Swish: 272 reviews and a 5.0 rating. That level of social proof suggests strong merchant satisfaction and a degree of maturity in the product and support.

Wizy Wishlist: 0 reviews and 0 rating in the data provided. Lack of reviews makes it harder to evaluate real-world reliability and support responsiveness.

Merchant risk assessment:

• A well-reviewed app reduces uncertainty around implementation, bug responsiveness, and feature reliability.
• A no-review app can still be suitable, but merchants should budget time for additional testing and be prepared for less predictable support.

Support and Onboarding

Swish advertises free setup and customisation across all plans, with premium white-glove onboarding, priority support, and a dedicated account manager for Plus customers. Those services reduce time-to-value and improve the quality of the initial implementation.

Wizy does not advertise setup services or dedicated onboarding. Expect standard support channels with self-serve installation and reliance on merchant-side adjustments for advanced styling or unusual use cases.

Support implications:

• Merchants with limited development resources or those who want a high-quality integration quickly should favor Swish.
• Technically capable teams or simple stores can accept Wizy’s self-serve approach to save monthly spend.

Security, Compliance, and Checkout Compatibility

Swish lists compatibility with Checkout and Customer Accounts. Wishlist events tied into checkout or customer accounts can enhance personalized flows and ensure a consistent experience for logged-in users.

Wizy does not enumerate checkout or customer account compatibility in its feature list. For stores that require integration between wishlists and checkout-level logic (e.g., moving wishlisted items to checkout with saved customer details), verify compatibility during trial.

General considerations:

• Confirm that wishlist data handling complies with privacy regulations and that the app supports customer account linkages if needed.
• Swish’s explicit mention of Checkout and Customer Accounts reduces integration uncertainty.

Migration, Exit Strategy, and Data Ownership

When choosing any third-party app, consider portability of wishlist data. If the merchant plans to switch apps later, the ability to export wishlist data (product IDs, customer IDs, timestamps) matters.

• Swish’s enterprise positioning and integrations suggest stronger data export capabilities but confirm specifics with the vendor.
• Wizy’s minimal public documentation on exports means merchants should ask directly about export and backup options if retention of wishlist history is required.

Ideal Use Cases: Which App Fits Which Merchant

Swish (formerly Wishlist King) is best for:

• Growing and enterprise merchants who want wishlist data integrated into marketing workflows (Klaviyo, GA4, Meta).
• Brands that value free setup, visual customization, and a polished customer experience.
• Stores on Shopify Plus or using headless/Hydrogen architectures.
• Merchants who plan to use wishlists as an intent signal for promotions, merchandising, and lifecycle automation.

Wizy Wishlist is best for:

• Small stores and new merchants that need a low-cost wishlist solution for UX convenience.
• Stores with limited wishlist volume expectations and in-house development capabilities for styling.
• Merchants who prioritize immediate savings over deep integrations and analytics.

Strengths and Weaknesses Summary

Swish — Strengths:

• Strong social proof (272 reviews at 5.0 rating).
• Unlimited wishlists and sessions.
• Free setup across plans; white-glove onboarding and account management on Plus.
• Advanced integrations (Klaviyo, GA4, Meta) and headless support.
• Analytics and wishlist curation features.

Swish — Weaknesses:

• Higher starting price than budget options like Wizy.
• The breadth of features may be more than some small stores need.

Wizy Wishlist — Strengths:

• Very low entry price.
• Simple user experience with popup or page-based wishlists.
• Affordable scaling tiers up to Enterprise.

Wizy Wishlist — Weaknesses:

• No public reviews to validate reliability.
• Usage caps on wishlists may force upgrades.
• Limited stated integrations and onboarding support.

Implementation Checklist: Questions to Ask Before Installing

• What is the expected monthly volume of wishlist activity (number of users creating wishlists)?
• Will wishlist events need to trigger email or SMS flows in an ESP like Klaviyo or Omnisend?
• Does the store use Shopify Plus, a headless build, or Hydrogen?
• Are developer resources available for design and integration, or is white-glove setup preferred?
• Is exporting wishlist data required for CRM or merchandising?
• What level of reporting and demand insights does the team expect from wishlist behavior?

Answer these before committing. The choice between a single-purpose tool and an integrated platform often depends on whether wishlist activity is an isolated convenience or a strategic signal used to increase LTV and retention.

Pricing Scenarios: Total Cost of Ownership Considerations

When comparing price tags, consider these hidden costs:

• Development hours for styling and theme compatibility if the app does not provide setup.
• ESP or ad platform integrations that might require custom events or connectors.
• Upgrades as wishlist usage grows (Wizy’s tiered caps vs. Swish’s unlimited model).
• The opportunity cost of not using wishlist signals in lifecycle campaigns.

Example considerations:

• A small store may save $14–$45 per month initially with Wizy but could face migration costs and missed marketing automation if integrations are needed.
• A growing merchant paying $19–$49 for Swish gets unlimited lists and setup, which can accelerate campaigns and reduce dev time, often offsetting the higher monthly cost.

The Alternative: Solving App Fatigue with an All-in-One Platform

Single-purpose apps solve a single problem well, but they also create ongoing maintenance, multiple invoices, and integration complexity. This situation is commonly called app fatigue—when merchants juggle many single-function tools that each require setup, keep separate data silos, and complicate analytics.

Key limits of single-purpose wishlist apps:

• Fragmented customer data across tools makes unified retention strategies harder.
• Multiple recurring fees add up and reduce ROI per tool.
• Integration work multiplies with each added app, increasing technical debt.

Growave’s philosophy—More Growth, Less Stack—addresses those pain points by combining retention features into a single platform built for Shopify merchants. That approach reduces tool sprawl and centralizes customer signals, making it easier to run coordinated campaigns that retain customers and boost lifetime value.

Growave feature highlights and how they reduce stack complexity:

• Loyalty & Rewards: An integrated loyalty engine means the wishlist can directly feed into points and rewards logic, increasing repeat purchase frequency. Merchants can build loyalty and rewards that drive repeat purchases without stitching together multiple apps.
• Reviews & UGC: Instead of adding a separate review app, Growave includes review collection and display so wishlisted items and post-purchase experiences are visible in one place. Merchants can collect and showcase authentic reviews while keeping their tech stack lean.
• Wishlist: Growave’s wishlist is one component of a broader retention suite, which allows wishlist signals to flow into rewards, referral triggers, and review requests.
• Referrals & VIP Tiers: These features convert wishlist intent into advocacy and high-LTV segments, all within the same interface.

Contextual links to try and evaluate Growave are useful while comparing single-purpose apps. Merchants can also add Growave to a Shopify store directly to test basic flows, or explore ways to consolidate retention features and see the cost implications of moving from multiple apps to one platform.

Why integrated data matters:

• When wishlists, rewards, and reviews share one data model, it is easier to target regained interest with tailored incentives—for example, offering points toward a reward when a wishlisted item is purchased.
• Unified reporting gives clearer ROI on retention initiatives than fragmented dashboards across several apps.

Growave offers levels of service and pricing designed for different growth stages, so merchants can evaluate the cost trade-off between multiple niche apps and a single, integrated solution. Merchants can compare exact plans to determine whether migrating to an integrated suite reduces total monthly cost and improves growth metrics by increasing retention and LTV.

Growave feature details:

• Loyalty and rewards programs that tie directly into customer accounts and checkout.
• Referral campaigns that incentivize customer advocacy with trackable rewards.
• Reviews and UGC tools that automate review requests and display social proof.
• Wishlist functionality integrated with rewards and campaigns, turning intent into action.

Merchants interested in concrete examples or inspiration can review customer stories and implementation examples that show how combined retention tools move the needle. For a closer look at how Growave fits stores on Shopify Plus or those with higher complexity, explore solutions tailored to solutions for high-growth Plus brands.

Repeated contextual links and touchpoints in the platform allow merchants to validate how much of their stack can be consolidated and what integrations remain necessary. Merchants who plan to grow their LTV and reduce operational overhead should compare the marginal value of each standalone app against what an integrated suite places on the same table.

Additional resources to explore Growave’s ROI and product fit:

• Merchants can evaluate pricing scenarios to compare combined subscription costs versus consolidating to one plan that includes wishlist, loyalty, reviews, and referrals — see how to consolidate retention features.
• Technical teams can assess the Shopify App Store listing to review installation steps and compatibility when choosing to add Growave to a Shopify store.

Migration and Integration Considerations When Moving to an All-in-One

Moving from a single-purpose wishlist app into a combined retention suite requires planning:

• Export existing wishlist data and map product and customer identifiers.
• Identify active automations that use wishlist events (e.g., abandoned wishlist emails) and plan equivalent flows in the new platform.
• Coordinate theme updates to ensure wishlist UI parity or improvements during migration.
• Communicate changes to customers if loyalty or referral integration changes customer-facing workflows.

Growave provides resources and enterprise-level support on higher plans to accelerate migrations. That support can reduce migration friction compared to the manual stitching of multiple small apps.

Conclusion

For merchants choosing between Swish (formerly Wishlist King) and Wizy Wishlist, the decision comes down to scale, integrations, and how central wishlist activity is to marketing strategy. Swish is a robust, well-reviewed wishlist solution with advanced analytics, integrations, and onboarding, making it a strong fit for merchants that want to use wishlist behavior as a strategic retention signal. Wizy Wishlist is an economical choice that covers core wishlist needs for smaller stores or those that only want a lightweight UX enhancement.

For merchants who want to reduce tool sprawl and convert wishlist activity into measurable retention gains across loyalty, referrals, and reviews, a consolidated platform is often a better long-term value. Growave’s approach—More Growth, Less Stack—lets merchants combine wishlist functionality with loyalty, referrals, and reviews so that wishlist signals become actionable across the customer lifecycle. Explore Growave pricing to see how consolidating retention features into one platform can reduce complexity and improve ROI by centralizing customer data and automations: consolidate retention features.

Start a 14-day free trial to see how a unified retention stack accelerates growth: see Growave plans and start a free trial.

FAQ

What are the primary differences between Swish and Wizy Wishlist?

• Swish focuses on a feature-rich wishlist with unlimited lists, advanced analytics, and integrations (Klaviyo, GA4, Meta), plus free setup and enterprise support. Wizy focuses on a simple, low-cost wishlist experience with tiered wishlist limits and basic statistics. Choose Swish for integrated marketing and growth workflows; choose Wizy for a low-cost usability enhancement.

How does social proof and reviews influence the decision?

• Swish’s 272 reviews with a 5.0 rating indicate strong merchant satisfaction and lowers risk for adoption. Wizy shows no review data in the provided dataset, which increases uncertainty around reliability and support responsiveness. Where long-term stability and partner support matter, apps with more reviews provide useful signals.

If the wishlist is only a small part of the store’s roadmap, is a single-purpose app acceptable?

• Yes. If wishlist functionality is purely a UX convenience and integrations are not required, a lightweight app like Wizy can be cost-effective. However, merchants should review usage caps and the potential need to upgrade as the store grows.

How does an all-in-one platform compare to specialized apps?

• An integrated retention platform centralizes wishlist data with loyalty, referrals, and reviews, reducing maintenance, improving data consistency, and enabling coordinated campaigns. Instead of stitching events across multiple apps, merchants can build workflows where wishlist signals automatically trigger rewards or review requests. For many merchants, that reduces total cost of ownership and improves lifetime value by enabling more sophisticated retention strategies. To evaluate the trade-offs, compare the combined subscription costs and the integration overhead of multiple apps versus a consolidated suite — learn how to consolidate retention features.

Additional resources:

• Evaluate loyalty program capabilities to determine if integrated rewards will align with wishlist incentives: loyalty and rewards that drive repeat purchases.
• Review how integrated reviews and UGC can strengthen product pages and conversion: collect and showcase authentic reviews.
• Consider a test install to validate flows quickly by choosing to add Growave to a Shopify store.