Swish (formerly Wishlist King) vs Wizy Wishlist: Comparison

Introduction

Choosing the right wishlist app is one of the small decisions that can have an outsized impact on conversion, repeat visits, and customer lifetime value. Merchants face a crowded app ecosystem and must balance features, integrations, cost, and the long-term maintenance burden of adding single-purpose tools.

Short answer: Swish (formerly Wishlist King) is a polished, full-featured wishlist product aimed at merchants who want strong analytics, enterprise-ready integrations, and ongoing setup support; Wizy Wishlist is a budget-friendly, lightweight option that covers core wishlist functionality for stores focused on simple saved-item workflows. For merchants who want to reduce tool sprawl and drive retention beyond wishlists, an integrated platform like Growave is often better value for money.

This post provides an in-depth, feature-by-feature comparison of Swish (formerly Wishlist King) and Wizy Wishlist so merchants can pick the right solution for specific goals. After an objective comparison, the piece explains the trade-offs of single-purpose apps and introduces an alternative strategy to consolidate retention, reviews, referrals, and wishlists into a single platform.

Swish (formerly Wishlist King) vs. Wizy Wishlist: At a Glance

Feature-by-Feature Deep Dive

Product Vision and Positioning

Swish (formerly Wishlist King)

Swish presents itself as a feature-rich wishlist solution designed for merchants with growth ambitions. The product emphasizes customization, analytics, and reliable integrations. App positioning highlights free setup, personalized onboarding, and out-of-the-box connections to marketing and analytics platforms. This is a solution that aims to be more than a button — it’s a conversion tool with data and automation.

Wizy Wishlist

Wizy Wishlist offers a pragmatic promise: let customers save items and return to them later. The pitch is straightforward — provide a simpler shopping experience and avoid repeated product searches. The product focuses on core wishlist UI, basic customization, and a control panel for tracking demand.

Core Wishlist Functionality

Saving and Persistence

• Swish: Unlimited wishlists and saved items across plans. Saves persist across sessions and integrate with customer accounts, allowing logged-in users to access items from different devices. Suitable for shoppers who expect consistent, persistent wishlists.
• Wizy: Tiered wishlist counts (500–10,000 wishlists depending on plan). Offers pop-up or page-based wishlists. Works for stores where wishlist volume is predictable and relatively low.

Implication: Merchants that anticipate many saved-item sessions or want unlimited persistence should favor Swish. Stores with predictable, low wishlist volumes can minimize cost with Wizy.

Wishlist UX and Display Options

• Swish: Emphasizes seamless theme integration and deeper UI control. Likely to offer in-page widgets, buttons, and customizable list pages that match brand aesthetics without heavy theme edits.
• Wizy: Provides a pop-up widget and a wishlist page. Customizable button and page elements are available but with fewer advanced style hooks than Swish.

Implication: For a refined on-site UX and precise brand consistency, Swish has an edge. For functional, out-of-the-box saved-item access, Wizy is sufficient.

Guest vs Account-Based Experience

• Swish: Works with Customer Accounts and stores that track users through login flows and analytics. This supports cross-device persistence and richer notification targeting.
• Wizy: Supports wishlist access for members and non-members, according to the app description. Feature set prioritizes simplicity over sophisticated account linking.

Implication: Stores that use customer accounts and want to tie wishlist behavior to profiles and loyalty systems benefit from Swish’s deeper account support.

Automation & Notifications

Abandoned Wishlist / Price Drop Notifications

• Swish: Promotes highly personalized and automated wishlist notifications. Native integration with Klaviyo and Meta suggests ability to trigger targeted flows for price drops, restocks, or abandoned wishlists.
• Wizy: The app description mentions control panel statistics and tracking demand, but does not highlight advanced automated messaging or marketing integrations.

Implication: Merchants who rely on automated lifecycle messaging and conversion-triggered flows should prefer Swish for its integrations and automation potential.

Analytics and Insights

Advanced Analytics & Wishlist Curation

• Swish: Explicitly calls out "advanced analytics and wishlist curation". That typically includes insight into most-wished items, trending lists, and customer interest segmentation — data points that can inform inventory, marketing, and merchandising.
• Wizy: Offers a control panel with statistics. The level of granularity is unclear from developer-provided data; it’s likely basic reporting on saved items and counts.

Implication: If wishlist metrics will inform merchandising decisions or feed into ad targeting, Swish’s analytics are better-suited to that role.

Integrations and Data Flow

Marketing & Analytics Integrations

• Swish: Lists Klaviyo, GA4, and Meta integrations — important for connecting wishlist behavior to email flows, analytics reports, and ad audiences.
• Wizy: No integrations listed in the provided data, which indicates merchants may need to export data manually or use custom engineering for deeper flows.

Implication: For merchants running performance marketing and automated email sequences, Swish reduces engineering work and increases the ability to act on wishlist data.

Headless & Checkout Compatibility

• Swish: Advertises Hydrogen and headless compatibility on Shopify Plus plans, and the app indicates it works with Checkout and Hydrogen Markets.
• Wizy: No headless/checkout compatibility information provided.

Implication: Larger, headless, or custom storefronts should validate Swish’s headless support; Wizy may be limited in headless scenarios.

Setup, Onboarding, and Support

Swish

• Free setup and customisation service across all plans.
• Shopify Plus plan includes free white-glove onboarding, priority support, and a dedicated account manager.
• Targeted support can reduce time-to-value and ensure the wishlist UI matches the store without heavy theme work.

Wizy

• Basic customization and a control panel are highlighted.
• No explicit free setup, dedicated onboarding, or support tiers mentioned in the supplied data.

Implication: Merchants that prefer hands-off implementation and strategic onboarding will find Swish’s support model more reassuring.

Pricing and Value

Pricing Models Compared

• Swish:
  • Basic Shopify: $19 / month — includes all features, free setup, unlimited wishlists.
  • Shopify: $29 / month — same inclusions.
  • Advanced Shopify: $49 / month.
  • Shopify Plus: $99 / month — adds white-glove onboarding, priority support, dedicated manager, Hydrogen and headless stacks.
• Wizy:
  • Standard: $4.99 / month — 500 wishlists, pop-up or page wishlist, customizable.
  • Pro: $9.99 / month — 1000 wishlists.
  • Advanced: $39.99 / month — 5000 wishlists.
  • Enterprise: $79.99 / month — 10,000 wishlists.

Value Considerations

• Swish’s pricing is tied to Shopify plan tiers and emphasizes unlimited wishlists, integrations, and setup. The value equation includes time saved on integration and the revenue impact of notifications and analytics.
• Wizy’s pricing is attractive at the low end for small catalogs and low wishlist volume. However, as wishlist volume grows, cost can approach or exceed Swish’s mid-tier prices while still lacking integrations and advanced analytics.

Recommendation on value: Stores that expect moderate-to-high wishlist volume or need integrated marketing support will find better value for money in Swish. Price-sensitive or very small stores that simply want a save-for-later button can achieve acceptable results with Wizy at a lower monthly cost.

Support, Reviews, and Trust Signals

App Ratings and Reviews

• Swish: 5.0 rating with 272 reviews. This is a strong social proof indicator and suggests reliable performance and satisfied customers.
• Wizy: 0 reviews and a 0.0 rating in the provided data. That lack of reviews reduces the ability to judge real-world experience from peers.

Implication: The presence of robust reviews for Swish reduces perceived risk. Merchants should factor in community feedback when choosing an app.

Scalability, Performance, and Limitations

Handling Larger Catalogs & Traffic

• Swish: Built to support unlimited wishlists and includes a Plus tier for headless setups, indicating readiness for larger traffic volumes.
• Wizy: Limits wishlist counts by plan, which may require plan upgrades as user activity scales.

Potential Technical Considerations

• Theme compatibility: Swish highlights integration with all themes; Wizy advertises customization but without the same breadth of theme or headless support.
• Data portability: Swish’s integrations with analytics and Klaviyo streamline data flows; Wizy may require manual exports or custom integrations for advanced use.

Security, Data, and Compliance

Both vendors operate within Shopify’s ecosystem, which enforces baseline security. Merchants should confirm:

• How wishlist data is stored (Shopify metafields vs external storage).
• GDPR/CCPA controls, especially for email notifications tied to wishlists.
• Data retention and export capabilities for customer-requested data access.

If this information is not provided within the app listing, reach out to each developer and request details before installing.

Use Cases and Recommendation Scenarios

When Swish Is the Better Fit

• Merchants who rely on automated lifecycle emails (price drops, restocks, wishlist reminders) and already use tools like Klaviyo.
• Stores that want unlimited wishlists and cross-device persistence tied to customer accounts.
• Brands that need analytics-driven merchandising and the ability to create audiences from wishlist behavior for Meta or GA4.
• Businesses planning headless storefronts or on Shopify Plus that require dedicated onboarding and ongoing support.

When Wizy Wishlist Is the Better Fit

• Early-stage stores or side projects that need a minimal wishlist at the lowest possible price.
• Merchants with predictable, low wishlist counts who want a simple popup or wishlist page without advanced integrations.
• Stores that are comfortable with basic reporting and don’t plan to tie wishlist behavior into email flows or ad targeting.

Migration Considerations

• If starting with Wizy and outgrowing it, factor migration effort into cost. Export and re-import wishlist data, update theme hooks, and re-establish automation flows.
• Choosing Swish upfront can reduce migration risk for scaling merchants but comes with a higher base price.

The Alternative: Solving App Fatigue with an All-in-One Platform

The Problem: App Fatigue and the Hidden Costs of Point Solutions

Many merchants accumulate multiple single-purpose apps: one for wishlists, another for loyalty, a third for reviews, and more for referrals. This creates a few predictable problems:

• Integration overhead: Each new app requires setup, theme changes, and data mapping.
• Maintenance burden: Updates and conflicts between apps increase technical debt and page latency risk.
• Fragmented customer data: Behavioral signals live in separate tools, making audience building and accurate LTV measurement harder.
• Diminishing returns: Small incremental gains from one-off apps often do not justify the compounded monthly cost and complexity.

Growave’s Approach: More Growth, Less Stack

Rather than adding one more point solution, a consolidated retention platform can replace multiple apps and centralize customer signals. Growave positions itself as a flexible retention suite that bundles wishlist, loyalty & rewards, referrals, reviews & UGC, and VIP tiers into a single product. This approach reduces tool sprawl and keeps intent signals (like wishlists) connected to loyalty and review workflows.

• Consolidation advantages:
  • Unified customer profiles that combine wishlist behavior, referral activity, and review history.
  • Single integration points to marketing platforms and analytics, simplifying data flows.
  • Lower cumulative monthly cost when replacing multiple single-purpose subscriptions.

Explore how merchants can consolidate retention features and compare plan tiers by reviewing Growave pricing. Compare Growave plans.

Growave Feature Highlights and Integrations

Growave integrates into commerce and marketing stacks to make wishlist data actionable:

• Loyalty & rewards that drive repeat purchases: Built-in reward programs and VIP tiers turn wishlist interactions into loyalty triggers. loyalty and rewards that drive repeat purchases
• Collect and showcase authentic reviews: Reviews and UGC can be tied to loyalty incentives for review generation and social proof. collect and showcase authentic reviews
• Wishlist integrated with loyalty and referral flows: Wishlist items can be used in campaigns that reward customers for creating lists or converting items.
• Shopify Plus and headless support: Solutions for high-growth Plus brands are available for merchants with advanced architectures. solutions for high-growth Plus brands

Growave also publishes customer stories to show how merchants reduce churn and scale retention. Review customer examples to see how wishlist signals were integrated into broader retention playbooks. customer stories from brands scaling retention

How the Consolidated Model Delivers Practical Outcomes

• Retain customers: Centralized loyalty and wishlist data supports targeted re-engagement campaigns with higher ROI than standalone notifications.
• Increase LTV: Cross-program incentives and VIP tiers encourage repeated purchase behavior tied to wishlist and review activity.
• Drive sustainable growth: Unified reporting clarifies what’s working across reviews, referrals, and wishlists so investment decisions are evidence-based.

If a merchant wants to see how a unified retention stack performs for a specific store architecture, Book a personalized demo to see how an integrated retention stack improves retention. Book a personalized demo

Pricing and Value Comparison (Consolidated vs. Point Tools)

Replacing multiple app subscriptions with one platform changes the math:

• Point-solution model: Wishlist app + Loyalty app + Reviews app + Referral app = higher cumulative monthly cost and more maintenance.
• Consolidated model: Single subscription that includes multiple modules reduces both OPEX and operational complexity.

To evaluate the cost impact for a specific store, compare Growave plans and the features bundled by tier. Compare Growave plans

Growave is listed in the Shopify App Store for quick installs and trial evaluation. For merchants that prefer to install via the App Store, Growave is available there as an alternative to assembling multiple single-purpose apps. Install Growave from the Shopify App Store

Implementation and Migration Benefits

• Single installation point for loyalty, wishlist, reviews, and referrals lowers the number of theme edits and webhook endpoints.
• Onboarding resources and migration support can reduce friction compared to coordinating multiple vendors.
• Centralized analytics offers an immediate view of how wishlist interactions feed into review generation and loyalty engagement.

Growave’s platform has over 1,197 reviews with an average rating of 4.8, offering a broad set of social proof signals for merchants evaluating consolidation.

When to Consider Consolidation

• Multiple one-off apps are already installed and causing maintenance overhead.
• The team needs clearer measurement of how wishlist behavior ties to repeat purchase events.
• The budget for growth is limited and reducing monthly subscriptions will free funds for paid acquisition or product improvements.
• The store plans to scale to Shopify Plus or a headless setup and wants consistent retention tooling across the stack.

Explore consolidated retention features and how they map to business goals like reducing churn and improving LTV. consolidate retention features

Practical Recommendations for Merchants

• If wishlist is the single missing piece and the store has limited technical needs, start with Wizy to validate the behavior and conversion lift. Track whether wishlist interactions are frequent and whether they should feed into marketing campaigns.
• If wishlist is a strategic signal (used for price-drop emails, ad audiences, or merchandising), prioritize Swish for its integrations and analytics. The ability to leverage Klaviyo and GA4 will accelerate data-driven campaigns.
• If the store is already using multiple retention tools or plans to scale loyalty, reviews, and referrals, strongly consider consolidating into one platform to improve signal quality and lower long-term costs. Compare Growave plans and test the integrated approach. Compare Growave plans
• Before installing any app, request specifics on data storage, GDPR/CCPA compliance, and export capabilities to ensure future portability and compliance.

Implementation Checklist (Actionable Steps)

• Define success metrics: wishlist-to-purchase conversion rate, email list growth from wishlist notifications, revitalized cart rate.
• Audit current tech: list installed apps that touch customer data, theme customizations, and any existing Klaviyo or GA4 flows.
• Map integrations: identify where wishlist events should feed into email, ads, and analytics.
• Validate vendor claims: ask developers for demo exports, sample analytics, and integration documentation.
• Plan for migration: prepare customer account mapping and plan export/import of saved items if switching vendors.

Conclusion

For merchants choosing between Swish (formerly Wishlist King) and Wizy Wishlist, the decision comes down to need for integration, analytics, and scale versus simple, low-cost wishlist functionality. Swish is well-suited to brands that require unlimited wishlists, marketing integrations, advanced analytics, and hands-on onboarding. Wizy Wishlist offers straightforward save-for-later capability at a lower price point and can be a sensible choice for smaller stores that only need core wishlist functionality.

For merchants looking to reduce app fatigue and extract more value from wishlist behavior, an integrated retention platform is a superior alternative. Growave combines wishlist, loyalty, referrals, and reviews into a single suite so wishlist signals feed directly into retention programs, improving lifetime value with less operational overhead. Compare Growave plans and see how consolidating retention features can streamline operations and boost repeat purchases. Compare Growave plans

Start a 14-day free trial to evaluate the consolidated approach and see measurable retention gains. Start a 14-day free trial

Growave is also available for installation and trial through the Shopify App Store for merchants who prefer to evaluate within Shopify’s marketplace. Install Growave from the Shopify App Store

FAQ

Q: Which app is easier to set up, Swish or Wizy Wishlist?
A: Wizy Wishlist is built for simple, fast setup for basic wishlist functionality. Swish requires more configuration to unlock integrations and analytics, but offers free setup and customization services that reduce implementation time for stores that want optimized placement and automation.

Q: How do the apps compare on integrations with marketing tools like Klaviyo?
A: Swish advertises direct integrations with Klaviyo, GA4, and Meta, making it easier to trigger automated flows and build ad audiences from wishlist actions. Wizy’s developer data does not list these integrations, so bridging wishlist actions to marketing tools may require manual work or custom development.

Q: Is Wizy Wishlist a cost-effective choice for small stores?
A: For very small stores with limited wishlist volume, Wizy’s $4.99–$9.99 tiers provide a low-cost entry point. If wishlist activity grows or if the store requires automated marketing triggers, the total value of Wizy versus a more integrated tool like Swish should be reassessed.

Q: How does an all-in-one platform compare to specialized apps?
A: An all-in-one platform centralizes data and reduces the number of vendors to manage. This approach tends to reduce technical maintenance, improve cross-feature campaigns (like using wishlist activity in loyalty triggers), and deliver better long-term value. Merchants should weigh immediate cost savings from specialized apps against the operational and integration costs of running multiple tools.