Swish (formerly Wishlist King) vs. WishVogue ‑ Wishlist: An In-Depth Comparison

Introduction

Choosing the right wishlist app can influence conversion rates, customer retention, and the number of repeat purchases a store sees. Many merchants add wishlists to capture intent, reduce cart abandonment, and create targeted campaigns — but not all wishlist solutions are built the same. This article compares two Shopify wishlist apps, Swish (formerly Wishlist King) and WishVogue ‑ Wishlist, across features, integrations, pricing, setup, analytics, and real merchant fit. The goal is to give merchants a clear, evidence-based view of which app suits which needs, and when an integrated platform may be a better long-term option.

Short answer: Swish (formerly Wishlist King) is a mature, feature-rich wishlist solution with strong integrations and a proven track record, making it a good fit for merchants who want dedicated wishlist features and hands-on onboarding. WishVogue ‑ Wishlist is a lighter option with an easy setup and a low-cost tier that may serve smaller shops, though it currently lacks public reviews and extensive integrations. For merchants who want to consolidate retention tools and reduce tool sprawl, an integrated platform can deliver better value and deeper cross-functional capabilities.

This post will offer a feature-by-feature comparison of Swish and WishVogue, highlight where each app wins or falls short, and explain when a merchant should consider a single-purpose wishlist versus an all-in-one retention platform.

Swish (formerly Wishlist King) vs. WishVogue ‑ Wishlist: At a Glance

Deep Dive Comparison

Product Positioning and Maturity

Swish — Product maturity and trust signals

Swish, previously known as Wishlist King, positions itself as a full-featured wishlist solution for "brands with ambition." The app emphasizes customization, analytics, and automated notifications. Public signals of maturity include a high number of reviews (272) and a perfect 5.0 rating on the Shopify App Store, which suggest broad merchant adoption and consistent satisfaction. Swish also advertises free setup and customization across plans and special Plus-level services that target enterprise requirements, such as white-glove onboarding and dedicated account managers.

Key positioning points:

• Enterprise and growth-oriented feature set.
• Out-of-the-box integrations for analytics and email platforms.
• Explicit support for headless and Hydrogen stacks for modern storefronts.

WishVogue — Where it stands today

WishVogue presents itself as a straightforward, easy-to-implement wishlist solution with a mobile-first approach. The app highlights guest wishlists and simple email reminders as core features. However, public signals of maturity are limited: the app lists 0 reviews and a 0.0 rating on Shopify. That absence of social proof makes it harder to evaluate real-world performance or support responsiveness.

Key positioning points:

• Simplified feature set for quick adoption.
• Budget-friendly pricing with a free tier.
• Emphasis on basic email reminders and guest workflows.

Feature Comparison

Features are the most actionable measurement for choosing an app. The following sections compare both apps across the wishlist lifecycle: capture, storage, activation, personalization, analytics, and developer support.

Capture: How wishlists are created and displayed

Swish:

• Wishlist buttons available across product pages and throughout the shopping journey.
• Theme integration aims to match store aesthetics and maintain consistent UX.
• Designed to support logged-in users and persistent wishlists tied to accounts or sessions.

WishVogue:

• Mobile-first icons appear on home, product listing, and product detail pages.
• Guest wishlist functionality enables users to add items without logging in, beneficial for quick saves.
• Simpler UI focus, intended for faster setup and lower friction.

Practical takeaway:

• If the store prioritizes account-linked wishlists and consistent brand styling, Swish offers more robust display and integration choices.
• If the priority is frictionless guest saves across mobile devices, WishVogue provides a straightforward implementation.

Storage & Persistence: How saved items are kept

Swish:

• Unlimited wishlists and saved items across all plans.
• Unlimited sessions — valuable for stores with high traffic and many anonymous shoppers.
• Works with Shopify Customer Accounts for persistent cross-device experience.

WishVogue:

• Tiered user limits depending on plan: Free plan supports 100 users, Basic 500, Advanced unlimited.
• Guest wishlist options let users save without accounts but persistence may be session-based unless merchants push customers to register.

Practical takeaway:

• Stores with high user volumes will find Swish’s unlimited model easier to scale without worrying about hitting limits.
• Smaller stores may find WishVogue’s tiered approach acceptable and cost-efficient until growth demands change.

Activation & Notifications: Turning saves into purchases

Swish:

• Offers highly personalized and automated wishlist notifications to nudge conversion at the optimal moment.
• Integrations with Klaviyo enable advanced segmentation and multi-channel activation.
• Meta and GA4 integrations help align remarketing and analytics.

WishVogue:

• Provides email reminders for wishlist items to prompt customers to revisit saved products.
• Basic reminder emails can reduce abandonment but are less flexible for complex flows or multi-channel campaigns.

Practical takeaway:

• For conversion lift via advanced lifecycle messaging and segmentation, Swish’s integrations enable richer, higher-performing campaigns.
• For store owners who only need simple reminder emails to re-engage visitors, WishVogue covers that basic need.

Personalization & Curation: Showing the right items to the right users

Swish:

• Advanced analytics and wishlist curation tools are part of the offering.
• Can surface popular wishlist items and allow merchants to curate lists for seasonal campaigns.
• Supports segmentation by wishlist behavior for personalized marketing.

WishVogue:

• Largely focused on the act of saving items; curation features and advanced personalization are not prominently highlighted.
• Customer reports available on paid plans provide some insights but are likely less granular.

Practical takeaway:

• Merchants who want to turn wishlist data into targeted merchandising or personalized campaigns will benefit from Swish’s curation and analytics.
• Stores that need only basic reporting can start with WishVogue’s lower-tier plans.

Analytics & Reporting: Measuring impact

Swish:

• Claims advanced analytics coupled with integrations to GA4 and other tools.
• With Klaviyo integration, wishlist events can be used for lifecycle metrics and revenue attribution.

WishVogue:

• Offers customer reports on paid plans; specifics are not extensively documented publicly.
• Lacks the visible integrations that streamline event tracking into established analytics stacks.

Practical takeaway:

• Swish provides stronger out-of-the-box analytics options for merchants who depend on data-driven decisions.
• WishVogue requires merchants to rely on in-app reports or custom tracking, which may be sufficient for smaller stores.

Integrations & Platform Compatibility

Swish:

• Explicitly mentions integrations with Klaviyo, GA4, Meta, and support for Hydrogen and headless architectures.
• Works across Checkout, Customer Accounts, and with recommendation engines.

WishVogue:

• Integration details are lighter; no prominent third-party integrations are listed in the provided data.
• Focus is on theme compatibility and mobile-first presentation.

Practical takeaway:

• Growers and merchants with established marketing stacks (Klaviyo, GA4, Meta) will find Swish easier to plug into existing workflows.
• Stores that don’t require deep integration can use WishVogue to add wishlist functionality quickly.

Developer & Headless Support

Swish:

• Plus plan includes Hydrogen & headless stack support, indicating readiness for modern storefronts and custom front-end architectures.
• Dedicated account management for Plus customers suggests better technical support resources for complex setups.

WishVogue:

• Emphasizes easy setup and theme compatibility; explicit headless/Hydrogen support is not stated.

Practical takeaway:

• If a store uses a custom front-end or headless setup, Swish is the safer choice for compatibility and support.
• For standard Shopify themes, WishVogue should work fine for straightforward implementations.

Pricing & Value

Pricing is a key decision factor. Rather than focus solely on raw cost, the comparison should examine value for money — what outcomes a merchant can expect at each price point.

Swish pricing structure (by Shopify plan)

• Basic Shopify: $19 / month — All features, free setup, unlimited wishlists & saved items.
• Shopify: $29 / month — All features, free setup, unlimited.
• Advanced Shopify: $49 / month — All features, free setup, unlimited.
• Shopify Plus: $99 / month — Plus-level exclusives: free white-glove onboarding, priority support, dedicated account manager, Hydrogen & headless support.

Value perspective:

• Swish positions itself as delivering enterprise-level features even on lower tiers, including free setup. The Plus tier’s higher price includes services and support targeted to enterprise needs, which can save internal development time and reduce risk for larger merchants.

WishVogue pricing structure

• Free: Free — 100 users, email reminder.
• Basic: $3.99 / month — 500 users, customer reports, email reminder.
• Advanced: $9.99 / month — Unlimited wishlist users and items, customer reports, email reminder.

Value perspective:

• WishVogue is priced to appeal to budget-conscious merchants and test-and-learn stores. The free tier is attractive for experimentation. For shops focused on cost control, this can represent better value for money in the short term, but the lack of advanced integrations and analytics means potential missed revenue opportunities as the store scales.

Value-for-money trade-offs

• Swish offers more integrations, analytics, and enterprise services for a higher monthly cost — this can translate into higher conversion lift if the merchant fully leverages integrations (email flows, retargeting, analytics).
• WishVogue offers low-cost entry and practical functionality, suitable for stores that need basic wishlist functionality without the overhead of integration or customization.

Practical takeaway:

• Small stores testing wishlists or stores with limited marketing infrastructure may find WishVogue’s tiers attractive.
• Merchants that want a strategic wishlist that feeds omnichannel campaigns and customer segmentation will likely see better ROI from Swish’s broader feature set.

Support & Onboarding

Swish

Swish promotes entirely free setup and customization across all plans and escalated support for Plus customers. Free setup removes a common barrier for merchants who lack in-house developers, and white-glove onboarding on Plus plans validates commitment to enterprise success. Priority support and dedicated account managers for Plus customers indicate a higher-touch service model.

WishVogue

WishVogue emphasizes easy setup and compatibility across themes. The app does not show a publicized free white-glove onboarding service or priority enterprise support. For merchants who want a low-touch, plug-and-play experience, that may be sufficient.

Practical takeaway:

• Stores that value guided onboarding and ongoing technical support should favor Swish.
• Self-serve stores that want a fast, low-cost install will find WishVogue easier to adopt without vendor involvement.

Security, Compliance, and Performance

Both apps operate within Shopify’s app framework and must adhere to Shopify’s platform guidelines. Performance considerations often come down to code quality, how the wishlist is loaded on the storefront, and any third-party scripts added.

Swish’s emphasis on theme integration and headless support suggests attention to performance and compatibility. WishVogue’s mobile-first approach indicates an emphasis on lightweight UI, but the lack of deeper documentation makes it harder to evaluate caching strategies or script size.

Practical takeaway:

• Evaluate both apps in a staging environment and run Lighthouse or similar performance checks to see impact on page load.
• For stores with strict performance SLAs, requesting performance documentation from the vendor or testing before full deployment will reduce risk.

Merchant Use Cases: Which App Fits Which Merchant?

Below are practical recommendations for merchants considering each app.

Swish is a strong fit for:

• Mid-market and enterprise brands that need wishlist data to feed marketing automation and advertising channels.
• Merchants using Klaviyo, GA4, or Meta for lifecycle marketing and remarketing.
• Stores with custom or headless storefronts that need compatibility with Hydrogen or other stacks.
• Teams that want white-glove onboarding to speed implementation and optimize results.

WishVogue is a strong fit for:

• Small merchants or niche stores that need a quick, cost-effective wishlist feature with minimal setup.
• Shops that want to offer guest wishlists and simple reminder emails to reduce cart abandonment.
• Merchants experimenting with wishlist features before committing to a more integrated solution.

Pros and Cons Summary

Swish — Pros:

• High merchant satisfaction (5.0 rating from 272 reviews).
• Unlimited wishlists and sessions.
• Strong integrations (Klaviyo, GA4, Meta).
• Free setup and enterprise onboarding options.
• Headless and Hydrogen support.

Swish — Cons:

• Higher monthly price than entry-level single-purpose apps.
• Some merchants may not need deep integrations or enterprise services.

WishVogue — Pros:

• Low entry cost with a free tier.
• Simple, mobile-first setup.
• Guest wishlist and email reminders for quick wins.

WishVogue — Cons:

• No public reviews or rating to validate experience.
• Limited documented integrations and enterprise features.
• Tier-based user limits may constrain growth.

Migration and Scalability Considerations

When selecting a wishlist solution, consider long-term scalability and potential migration costs.

• Data portability: Merchants should confirm how wishlist data is exported or migrated. Swish’s integrations and enterprise focus suggest clearer migration paths; WishVogue’s documentation should be reviewed to ensure no lock-in.
• Limits and pricing changes: WishVogue’s lower-tier limits can be cost-effective initially, but hitting the free/basic limits may trigger an upgrade. Swish’s unlimited model removes that variable.
• Integration ramp: If wishlist data is expected to fuel CRM segmentation and ad audiences, prioritize an app that integrates seamlessly with marketing tools to minimize custom event wiring.

Practical action:

• Request a data export sample from each vendor and test import into the merchant’s CRM or analytics stack before committing.

The Alternative: Solving App Fatigue with an All-in-One Platform

Many merchants start by adding single-purpose apps to address a specific need: wishlist, reviews, loyalty, referrals, or VIP tiers. Over time, multiple single-function apps create a maintenance burden, overlapping costs, and fragmented customer data. This problem is commonly called "app fatigue" — where the administrative and engineering overhead of maintaining multiple integrations outweighs the incremental benefit of each individual tool.

What is app fatigue and why it matters

App fatigue manifests as:

• Increasing monthly subscription costs with diminishing incremental returns.
• Multiple integrations and duplicate customer records across platforms.
• Harder attribution because events are scattered across tools.
• Slower experimentation: each new campaign may require wiring multiple apps together.

The solution is to consolidate essential retention and conversion tools into a single platform that reduces complexity and centralizes customer data.

Growave’s "More Growth, Less Stack" proposition

Growave aims to reduce app fatigue by offering a unified retention suite that includes Loyalty & Rewards, Referrals, Reviews & UGC, Wishlist, and VIP Tiers in one platform. This approach reduces the number of vendors, centralizes customer behavior data, and simplifies running cross-program campaigns.

Key benefits merchants can expect:

• Cohesive loyalty and wishlist data that fuels personalized campaigns.
• Unified integrations that reduce duplicate work across marketing tools.
• Centralized reporting and attribution for retention efforts.

For merchants evaluating whether to consolidate, consider these aspects:

• Unified customer profiles: Loyalty, wishlist, and review interactions stored in one place enable more accurate segmentation.
• Fewer integrations to maintain: Instead of syncing wishlist events to separate tools, a single platform sends consolidated events to CrMs and analytics systems.
• Cost predictability: One platform subscription that packs multiple features can deliver better value for money compared with multiple single-point subscriptions.

How Growave maps to common wishlist requirements

Growave’s wishlist module integrates into a broader retention stack. For merchants requiring these capabilities, the benefits include:

• Wishlist events directly tied to loyalty and VIP tiers — enabling rewards for engagement, not just purchases.
• Built-in review capture and social-proof features can be triggered by wishlist interactions.
• One place to configure reminder emails, webhooks, and loyalty offers tied to saved items.

Merchants can evaluate Growave’s pricing and plans and compare how an integrated stack impacts long-term ROI by reducing app count and enabling more powerful cross-program campaigns. Merchants can explore plan options and see how consolidation affects monthly costs by reviewing Growave pricing information and app availability on the Shopify App Store.

• For merchants who want to consolidate retention features, review plan options and pricing to see which tier matches expected order volume and feature needs: consolidate retention features.
• Merchants can also find and install the Growave app directly from the marketplace to test core capabilities: install via the Shopify App Store.

Integrations that matter when consolidating

Two common motivations for moving to an integrated platform are simplified integrations and cross-functional campaigns. Growave maintains integrations relevant to retention-heavy workflows:

• Loyalty-centric marketing: Merchants can build loyalty and rewards that drive repeat purchases without stitching together separate systems.
• Reviews and UGC: The ability to collect and showcase authentic reviews alongside wishlist and loyalty data strengthens social proof and conversion.
• Shopify Plus support: For larger merchants, Growave provides enterprise-friendly features and resources, including support for high-growth retailers and headless stores, which aligns with solutions for high-growth Plus brands.

Practical next steps for merchants considering consolidation:

• Map current apps and their monthly costs, then compare the consolidated pricing model to see potential savings.
• Identify the few critical integrations (CRM, email, analytics) and confirm the all-in-one platform supports them.
• Run a short pilot that migrates wishlist data or duplicates functionality to the all-in-one suite to measure lift and operational overhead reduction.

Using Growave alongside existing stacks

For merchants not ready to fully replace existing tools, Growave supports staged adoption:

• Start with wishlist and reviews to centralize customer intent and social proof.
• Add loyalty and referral programs as adoption grows.
• Use built-in integrations to sync key events into established tools like Klaviyo or GA4.

This incremental approach reduces migration risk while still delivering the benefits of centralized data and fewer tools.

Case for evaluating Growave now

• Consolidation reduces the time spent managing multiple apps.
• Cross-functional campaigns (e.g., reward customers who saved a product that later goes on promotion) are simpler and more effective when managed from a single platform.
• For stores scaling to higher order volumes, enterprise-grade support and headless compatibility are often necessary to maintain performance and campaign sophistication.

Merchants exploring how an integrated retention stack could reduce operational friction and increase lifetime value should compare the costs and capabilities of single-purpose wishlist apps against an all-in-one solution. The Growave pricing page provides a quick way to model potential cost and feature differences: consolidate retention features. The Growave Shopify listing also allows merchants to install and test the app directly: install via the Shopify App Store.

Additionally, merchants interested in loyalty-first growth should review Growave’s loyalty capabilities to see how rewards can be tied to wishlist behavior: loyalty and rewards that drive repeat purchases. For merchants focused on social proof and conversion, exploring review features can show how reviews and wishlists interact to increase trust: collect and showcase authentic reviews.

Practical Decision Guide

Use the following decision markers to choose the best path:

• Choose Swish if:
  • The store needs enterprise wishlist features and strong integrations (Klaviyo, GA4).
  • The merchant requires headless/Hydrogen compatibility and white-glove onboarding.
  • Unlimited wishlists and sessions are important to avoid scaling limits.
• Choose WishVogue if:
  • The priority is a low monthly cost or a free plan to test wishlist functionality.
  • The store needs a mobile-first, guest-friendly wishlist with basic email reminders.
  • The merchant is early-stage and wants a lightweight wishlist with minimal setup.
• Consider Growave (integrated option) if:
  • App fatigue is a concern and the merchant wants to centralize loyalty, wishlist, referrals, and reviews.
  • There is a strategic need for cross-program campaigns, unified customer profiles, and simplified integrations.
  • The merchant wants to compare consolidated cost and feature advantages: consolidate retention features.

Implementation Checklist Before Installing Any Wishlist App

• Confirm wishlist persistence desired: account-linked vs. guest session.
• Map marketing automation needs (email, SMS, retargeting) and confirm integrations.
• Test the app in a staging theme for potential UX or performance impact.
• Verify data export options and migration paths to avoid lock-in.
• Ensure the support and onboarding level matches the store’s technical resources.

Conclusion

For merchants choosing between Swish (formerly Wishlist King) and WishVogue ‑ Wishlist, the decision comes down to depth versus simplicity. Swish offers a mature, integration-rich wishlist with strong analytics and enterprise support (272 reviews with a 5.0 rating), making it suitable for stores that want wishlist data to feed advanced remarketing and personalization. WishVogue provides an accessible, low-cost way to add mobile-first and guest wishlist capabilities, but currently lacks public reviews and deep integrations that larger merchants typically require.

For merchants looking to reduce tool sprawl and unlock greater long-term value, an integrated retention platform can replace multiple single-purpose apps and centralize customer behavior across loyalty, referrals, reviews, and wishlists. Merchants can evaluate consolidated plans and estimate savings by reviewing Growave pricing and features, and test the app via the Shopify App Store: consolidate retention features. Merchants can also find Growave on the marketplace to install and explore core retention features: install via the Shopify App Store.

Start a 14-day free trial of Growave to see how a unified retention stack can replace multiple single-purpose apps and accelerate repeat purchase growth. Start a 14-day free trial of Growave

FAQ

How do Swish and WishVogue differ in terms of merchant trust and social proof?

Swish has an established presence with 272 reviews and a 5.0 rating on the Shopify App Store, indicating broad merchant adoption and satisfaction. WishVogue currently lists 0 reviews and a 0.0 rating in the public data provided, which means merchants should be more cautious and seek direct references, demos, or a trial to validate support and performance.

Which app is better for integrating wishlist events into email and ad campaigns?

Swish is better suited for integration-driven campaigns. It advertises native integrations with Klaviyo, GA4, and Meta, enabling more advanced segmented messages and attribution. WishVogue offers email reminders but lacks the public integrations that support complex lifecycle marketing.

Is it better to use a single-purpose wishlist app or a combined retention platform?

A single-purpose app can be the right choice for quick wins or limited budgets. However, as a store grows, a combined retention platform reduces app fatigue, centralizes customer behavior, and enables cross-program campaigns (e.g., rewarding wishlist engagement within a loyalty program). Merchants should weigh short-term cost savings against long-term operational and attribution benefits.

How can merchants test whether an all-in-one platform like Growave will replace their current wishlist app?

Merchants can map current app functions to the integrated platform’s features, verify key integrations (email, analytics, CRM), and run a short pilot to compare outcomes. For a closer look at consolidation benefits, review pricing tiers and functionality to model expected results: consolidate retention features. Merchants can also install from the Shopify App Store to explore features firsthand: install via the Shopify App Store.