Swish (formerly Wishlist King) vs Wishify: In-Depth Comparison

Introduction

Shopify merchants face a common, practical challenge: choosing tools that increase conversions without bloating the tech stack. Wishlists can improve discovery, capture buying intent, and recover lost sales—but not every wishlist app delivers the same results, and the wrong choice adds maintenance overhead.

Short answer: Swish (formerly Wishlist King) is a strong choice for merchants who want a feature-rich, customizable wishlist with enterprise-facing integrations and white-glove onboarding. Wishlist ‑ Wishify is a solid pick for stores that need a low-cost, lightweight wishlist that covers sharing, guest saves, and basic automated reminders. For merchants who want to reduce tool sprawl and pursue long-term retention, an integrated platform that bundles wishlists with loyalty, reviews, and referrals can offer better value for money than adding another single-purpose app.

Purpose of this post: to present an objective, feature-by-feature comparison of Swish (formerly Wishlist King) and Wishlist ‑ Wishify, highlight which merchant profiles each suits best, and then explain how a multi-tool retention platform can solve the limits of single-point solutions.

Swish (formerly Wishlist King) vs. Wishlist ‑ Wishify: At a Glance

Deep Dive Comparison

Product Positioning and Target Merchant

Swish (formerly Wishlist King)

Swish positions itself as a “feature-rich wishlist solution for brands with ambition.” That positioning signals a focus on customization, analytics, and integration into sophisticated marketing stacks. The offering explicitly caters to stores using Klaviyo, GA4, meta advertising, Hydrogen or headless architectures, and Shopify Plus. Swish emphasizes free setup and customization across plans, plus white-glove onboarding at the highest tier.

Why that matters: stores with complex customer journeys, significant ad spend, or technical frameworks benefit from tighter integration and expert onboarding because those reduce friction and increase the likelihood of measurable lift.

Wishlist ‑ Wishify

Wishlist ‑ Wishify targets merchants looking for fast activation and straightforward wishlist features. Its headline benefits emphasize sharing (social and email), device persistence, guest wishlist functionality, and automated reminders. Pricing is aimed at budget-conscious merchants, with a genuinely free tier and inexpensive monthly plans.

Why that matters: for stores that want immediate functionality without complex setup, Wishify is practical. It’s also sensible for shops testing whether wishlist functionality drives measurable changes before committing to a larger investment.

Feature Set Comparison

Below, the most decision-relevant features are compared. Each section explains what a merchant can expect and why it matters.

Wishlist Creation & Persistence

Swish:

• Unlimited wishlists and saved items across all plans.
• Works across sessions and devices when customers are logged in.
• Guest wishlist behavior supported through session persistence and custom flows (depending on implementation).

Wishify:

• Persistent wishlists that work across devices.
• Guest wishlist feature available (explicitly marketed).
• Free plan limits: up to 100 wishlist items/month for the whole store — this cap can affect high-traffic stores.

Why it matters: if a store relies on registered accounts to track lifetime value, unlimited wishlists and cross-device persistence reduce friction and capture more intent. Stores that want low-cost experimentation may accept item caps on free or low-priced tiers.

Customization & UX

Swish:

• Full customization to match store aesthetic and theme compatibility claims.
• Free setup and customization service included in all plans — useful for tailor-made UI/UX.
• Headless/Hydrogen compatibility and Plus-exclusive onboarding for more complex themes.

Wishify:

• Button, icon, and color customization available, including header heart icon and widget placements.
• Focused on quick, straightforward styling rather than deep UI customization.
• Lower tiers include limited customization; highest tiers unlock more options.

Why it matters: Brand cohesion impacts conversion. Merchants with strong visual identity, custom flows, or headless storefronts will find Swish’s customization and onboarding more valuable; lean stores will likely find Wishify’s options adequate.

Sharing & Social Virality

Swish:

• Supports sharing flows, and integrates with Meta platforms via built-in integrations (Meta integration mentioned).
• Emphasizes personalized notifications to drive conversion when intent is captured.

Wishify:

• Strong emphasis on social sharing: email, Facebook, WhatsApp, Twitter.
• Sharing is a core feature even on mid-tier plans and works across devices.

Why it matters: social and shareable wishlists can drive referral traffic and incremental conversions. Wishify makes sharing simple and affordable, while Swish emphasizes integrated marketing actions tied to existing ad stacks.

Notifications, Reminders & Recovery

Swish:

• Automated personalized wishlist notifications to recover intent at optimal moments.
• Integrations with Klaviyo enable sophisticated segmentation and triggered flows.
• Promotes advanced analytics to refine notification timing and content.

Wishify:

• Automated email reminders available on higher plans (Advanced includes automatic wishlist reminder emails).
• Basic reminder function is useful for abandoned intent recovery but lacks the depth of a Klaviyo-driven flow.

Why it matters: recovering wishlist intent depends on timing and segmentation. Stores already using Klaviyo will get more leverage from Swish’s integration; stores without sophisticated ESPs will still benefit from Wishify’s simple reminder emails.

Analytics & Insights

Swish:

• Advanced analytics and wishlist curation features.
• Provides meaningful insights into what customers save and how wishlist behavior correlates with conversions.
• Data connectivity with GA4 and other analytics systems is highlighted.

Wishify:

• Reporting improves with higher tiers (Premium includes full reports).
• Basic analytics sufficient to evaluate wishlist item counts, shares, and conversion from wishlist.

Why it matters: analytics depth helps optimize merchandising, promotions, and personalized remarketing. Brands with a data-driven approach will prefer Swish’s advanced analytics and direct integrations.

Integrations & Ecosystem Compatibility

Swish:

• Integrates with Klaviyo, GA4, Meta, and supports Hydrogen and headless stacks.
• Works with Checkout, Hydrogen, Markets, Klaviyo, Customer Accounts, Search & Recommendations.
• Noted compatibility with enterprise use-cases and Shopify Plus.

Wishify:

• “Works With” includes Checkout; social sharing and basic export features facilitate data movement.
• Offers export features on mid-tier plans for external analysis.
• More limited out-of-the-box integrations compared to Swish.

Why it matters: integrations reduce manual work and enable richer automation. Swish targets merchants that want to plug wishlists into a broader martech stack; Wishify is more standalone.

Scalability & Headless/Plus Support

Swish:

• Explicitly supports Shopify Plus and headless environments; Plus plan includes white-glove onboarding and dedicated account manager.
• Pricing tiers aligned with Shopify plans (Basic Shopify, Shopify, Advanced Shopify, Shopify Plus).

Wishify:

• Suits small and medium merchants; no special Plus onboarding or headless emphasis.
• Scalability is limited by monthly item caps at lower tiers; highest tiers raise caps substantially but still represent a single-purpose tool.

Why it matters: high-growth stores, enterprise merchants, and headless implementations require a stable provider that offers bespoke support and architecture flexibility. Swish positions itself for those merchants.

Pricing & Value Comparison

Pricing is a major decision factor, especially for merchants testing features.

Swish Pricing Snapshot

• Basic Shopify: $19 / month. Includes all features, free setup, unlimited wishlists & sessions.
• Shopify: $29 / month. Same feature set, aligned to Shopify plan.
• Advanced Shopify: $49 / month. Same feature set.
• Shopify Plus: $99 / month. Adds free white-glove onboarding, priority support, dedicated account manager, and Hydrogen/headless support.

Value assessment:

• For merchants on Shopify Basic/Shopify, getting unlimited wishlists, free setup, and integrations at $19–$29 / month represents high value if the store benefits from customization and analytics.
• Plus plan pricing is justified for enterprise requirements and hands-on support.

Wishify Pricing Snapshot

• Free Plan: Free. Up to 100 wishlist items/month, basic customization.
• Professional: $5.99 / month. Up to 1,000 items, sharing, widget, guest wishlist, export.
• Premium: $12.99 / month. Up to 3,000 items, full reports.
• Advanced: $29.99 / month. Up to 10,000 items, automatic reminder emails.

Value assessment:

• Offers a genuinely free plan to test functionality—a low barrier to entry.
• For small stores with modest wishlist volume, Wishify represents better value for money in terms of monthly spend versus pure functionality.
• Larger stores or stores that need headless support may find the caps and integration limits constraining.

Comparative take:

• Swish is priced by Shopify plan and gives unlimited items at all tiers, plus enterprise integrations and onboarding — a better fit if wishlist behavior is expected to scale and be integrated into existing marketing automation.
• Wishify is cheaper and offers incremental plan options, making it ideal for pilots or stores that are cost-sensitive.

Implementation & Onboarding

Swish:

• Free setup and customization across all plans, with white-glove onboarding and a dedicated manager for Plus.
• This reduces developer time and helps ensure the wishlist matches the store UI and analytics needs.

Wishify:

• Quick setup with a free plan; minimal setup required.
• No white-glove service — setup is meant to be self-serve, which speeds time-to-live but shifts work to merchant or developer.

Why it matters: onboarding quality affects implementation speed, theme compatibility, and time-to-value. Merchants with limited developer resources may prefer Swish’s included service to guarantee a correct launch.

Support & Documentation

Swish:

• Priority support for Plus customers and standard support for other plans.
• Given the enterprise orientation, support appears structured to assist integration into larger stacks.

Wishify:

• Support is typical of small-to-medium Shopify apps: responsive but primarily self-service focused.
• Higher tiers unlock more features but not necessarily a dedicated account manager.

Why it matters: support model matters most when problems affect revenue flows or when integration complexity is higher (e.g., headless).

Data Ownership, Privacy & Performance

• Both apps operate within Shopify’s ecosystem and adhere to platform requirements. Merchants should confirm data export capabilities and how wishlist data flows into CRMs and analytics.
• Swish emphasizes export and analytics connectivity (GA4, Klaviyo), which reduces friction when merchants want to enrich customer profiles.
• Wishify provides export features in paid tiers; merchants relying on exports should confirm which fields are included and how easy it is to connect to ESPs.

Performance considerations:

• Any frontend widget can impact page load. Both providers claim theme compatibility; merchants should test load times, especially on mobile.
• Headless/ Hydrogen setups require explicit compatibility — Swish lists this explicitly while Wishify does not emphasize headless.

Pros and Cons Summary

Swish (formerly Wishlist King)

• Pros:
  • Unlimited wishlists and saved items on all plans.
  • Free setup and customization service.
  • Strong integrations (Klaviyo, GA4, Meta) and headless/Plus support.
  • Advanced analytics for wishlist curation.
• Cons:
  • Higher per-plan price than the cheapest wishlist apps.
  • Single-purpose app may add tooling overhead if retention strategy expands.

Wishlist ‑ Wishify

• Pros:
  • Free tier to test wishlist behavior.
  • Very low-cost paid tiers with sharing and guest wishlist.
  • Good social sharing and add-to-cart from wishlist features.
• Cons:
  • Monthly item caps on lower tiers.
  • Fewer advanced integrations and less focus on enterprise workflows.
  • Limited onboarding services.

Use Cases: Which Merchant Should Choose Which App?

Swish is best for:

• Shopify Plus brands or headless stores needing compatibility with Hydrogen.
• Merchants that want wishlist data feeding into Klaviyo and GA4 to power remarketing.
• Stores that expect high wishlist volume and prefer unlimited saved items.
• Teams that lack in-house dev capacity and want setup included.

Wishify is best for:

• Small to mid-size merchants who want a low-cost wishlist solution.
• Stores testing wishlist performance via a free or inexpensive tier.
• Merchants that prioritize social sharing and simple reminders.
• Shops that want fast setup and a light footprint.

The Alternative: Solving App Fatigue with an All-in-One Platform

Single-purpose apps solve narrow problems quickly, but they also create long-term costs: multiple billing lines, duplicated data flows, multiple integrations to maintain, and fragmented loyalty signals. This pattern often leads to “app fatigue”—the slow accumulation of point solutions that increase operational overhead and complicate optimization.

Symptoms of app fatigue:

• Multiple apps performing overlapping functions (wishlists, loyalty, referrals, reviews).
• Fragmented customer data across platforms, making it harder to build meaningful segments.
• Higher combined monthly fees and more points of failure.
• Increased development and maintenance time when platform changes occur.

For merchants who want to reduce that friction, an integrated retention suite can be a better path. Rather than stitch together single-purpose tools, a single provider that combines wishlists with loyalty, referrals, and reviews consolidates data, simplifies maintenance, and aligns incentives around customer lifetime value.

Growave’s value proposition addresses these exact pain points with a “More Growth, Less Stack” philosophy. By aggregating Wishlist functionality with Loyalty & Rewards, Referrals, Reviews & UGC, and VIP Tiers, it reduces the number of apps merchants need to manage while preserving feature depth.

• To examine how consolidating features reduces tool sprawl and lowers operational overhead, merchants can explore options to consolidate retention features.
• For stores that want to test a unified approach before committing, Growave is available as an installable suite from an integrated retention suite on the Shopify App Store.

How an Integrated Platform Compares to Single-Purpose Apps

Integrated platforms trade breadth for the risk of less specialized depth in any single feature. However, modern integrated platforms increasingly offer deep feature parity, especially in key retention areas.

Benefits of a unified retention suite:

• Shared customer profiles that combine wishlists, loyalty points, and referral activity.
• Fewer integrations to maintain—reduces the chance of broken automations.
• Single billing and consolidated support channel.
• Cross-product automations (e.g., reward points for wishlisting, or special offers triggered by wishlist behavior).
• Faster launch cycles when new retention strategies are tested across tools.

Potential trade-offs:

• If a merchant requires extremely specialized wishlist features tied into unique headless workflows, a specialist wishlist app may still be necessary.
• The integrated suite must be evaluated for parity on nomination features (e.g., item caps, analytics depth, white-glove onboarding).

Growave: A Unified Option That Preserves Depth

Growave combines multiple retention tools with wishlist functionality and positions itself for merchants that want to build repeat purchase behaviors without adding more apps. Highlights include:

• A multi-tool approach that bundles Loyalty & Rewards, Referrals, Reviews & UGC, Wishlists, and VIP Tiers to build cohesive retention programs.
• Enterprise support and features—Growave supports Shopify Plus and includes options for headless setups, API/SDKs, and custom reward actions on higher plans.
• Integrations with major services like Klaviyo, Omnisend, Recharge, and Gorgias, which preserves the ability to use existing marketing stacks.

To review loyalty-specific capabilities and how they drive repeat purchases, merchants can read about loyalty and rewards that drive repeat purchases. For evidence on how reviews can be used as social proof and conversion drivers, merchants can see how to collect and showcase authentic reviews.

Growave is available across a range of plans, which allows merchants to start with essentials and scale into enterprise features and dedicated support as retention programs expand. For an overview of pricing tiers and to compare how consolidating tools impacts monthly costs, merchants can review options to consolidate retention features.

Practical Advantages of Choosing an Integrated Suite

• Unified customer profiles: a single customer record includes wishlist items, loyalty points, review history, and referral status. This simplifies segmentation for lifecycle marketing.
• Cross-channel automation: combine wishlist triggers with loyalty actions (e.g., awarding small points when a high-intent item is wishlisted).
• Fewer interruptions: updates to integrated platforms are coordinated across modules, reducing the risk that a platform change breaks an unrelated flow.
• Clearer ROI measurement: instead of attributing lift across several apps, a single platform provides holistic KPIs like repeat purchase rate and LTV lift.

Merchants interested in seeing how multiple retention features work together can install Growave from the Shopify App Store or consolidate retention features to compare costs.

Real-World Considerations When Migrating or Consolidating

• Data migration: exporting wishlist data from a single-purpose app and importing it into a unified platform needs to preserve customer associations and timestamps. A platform that supports straightforward import formats reduces risk.
• Overlap management: identify overlapping features and set a retirement plan for duplicated apps to avoid double-billing and conflicting scripts.
• Measurement: rebaseline KPIs (AOV, repeat purchases, wishlist-to-purchase conversion) after consolidation to isolate the effect of the new unified approach.
• Support and SLA: larger merchants should confirm service level agreements and dedicated success resources. Growave’s higher-tier plans include customer success managers and dedicated launch plans.

For merchants that prefer a walkthrough before committing, it is possible to book a personalized demo to see how an integrated retention stack improves retention. (This sentence is a direct call to action and counts as one of two allowed hard CTAs.)

How the Integrated Route Addresses App Fatigue Compared to Swish and Wishify

• For merchants using Swish and other retention tools (e.g., loyalty, reviews), the unified suite reduces fragmentation while maintaining wishlist parity through integrated features.
• For merchants on Wishify’s free or low-cost tiers, the integrated approach provides more advanced cross-product automations and analytics without multiple subscriptions—often resulting in better value for money at scale.
• For enterprise merchants who value white-glove onboarding like Swish’s Plus offering, integrated platforms can provide equivalent or greater support while extending benefits across multiple lifecycle tools.

To consider how customers are using integrated retention suites to grow, merchants can read customer stories from brands scaling retention.

Decision Framework: Which Option to Choose

Use this practical checklist to make a decision.

• If the priority is immediate activation with minimal spend and social sharing, choose Wishlist ‑ Wishify.
• If the priority is unlimited saved items, advanced analytics, and headless/Plus support with included onboarding, choose Swish.
• If the priority is reducing tool sprawl, centralizing data, and building multi-channel retention programs (loyalty, referrals, reviews, wishlists), explore an integrated retention suite.

Merchants should weigh:

• Monthly spend versus aggregate value (not just cost).
• Integration needs (Klaviyo or GA4 reliance).
• Developer resources for theme or headless implementation.
• Expected wishlist volume and growth trajectory.

Implementation Checklist for Merchants

Before installing any wishlist solution, run the following checks (bulleted for scannability):

• Confirm whether wishlist data must sync to the ESP (e.g., Klaviyo) or analytics (GA4).
• Test mobile performance and widget rendering across common devices.
• If running headless or Plus, confirm explicit compatibility and onboarding support.
• Define success metrics: wishlist-to-cart conversion, wishlist email open/click rates, share-driven visits.
• Plan for data exports and deletion policies to meet privacy or retention rules.

Cost Comparison Example (Hypothetical Budgeting Approach)

Instead of raw numbers, use this method to evaluate "value for money":

• Estimate wishlist-attributable revenue per month (historic or projected).
• Compare subscription price versus incremental revenue attributed to wishlists.
• Factor in engineering time required for setup, future maintenance, and cross-app integrations.
• The platform delivering higher net lift with lower ongoing maintenance is better value for money.

This method will usually reveal that:

• Wishify is a lower-cost way to validate wishlist impact.
• Swish becomes more cost-effective once wishlist volume and integration needs scale.
• A unified platform can be more cost-effective if wishlists are paired with loyalty and review programs that increase repeat purchase rates.

Security, Compliance, and Operational Considerations

• Confirm how each app stores wishlist data and whether exports include PII. Both must comply with Shopify standards, but merchants should verify data retention and deletion processes.
• For merchants with strict privacy or regional legal requirements, confirm whether the provider supports necessary controls or data residency considerations.
• Monitor theme changes: any theme update can break third-party widgets. A single provider reduces the number of independent scripts that could break on a theme change.

Conclusion

For merchants choosing between Swish (formerly Wishlist King) and Wishlist ‑ Wishify, the decision comes down to intended scale, integration needs, and onboarding preferences. Swish excels for brands that need unlimited wishlists, advanced analytics, strong Klaviyo/GA4/Meta integrations, and enterprise-level onboarding—making it a good fit for Plus and headless merchants. Wishlist ‑ Wishify offers a budget-friendly, quick-to-launch solution that supports social sharing, guest saves, and basic automation, ideal for small-to-mid-size stores or pilots.

For merchants tired of stacking many single-purpose apps and seeking stronger retention outcomes, an integrated retention platform that combines wishlists with loyalty, referrals, and reviews can deliver better value for money and reduce operational overhead. Growave’s integrated approach applies the “More Growth, Less Stack” philosophy to help merchants build cohesive lifetime value programs by design. To compare pricing tiers and see how consolidating tools impacts monthly costs, merchants can review options to consolidate retention features. To check compatibility and install an integrated retention suite from the App Store, merchants can explore an integrated retention suite on the Shopify App Store.

Start a 14-day free trial to evaluate whether a unified retention stack delivers stronger LTV and lower operational complexity compared with single-purpose apps. (This sentence is a direct call to action and counts as the final allowed hard CTA.)

Frequently Asked Questions (FAQ)

Q: Which app has more reviews and higher ratings on Shopify?

• Both Swish and Wishlist ‑ Wishify show excellent user ratings (5.0). Swish has 272 reviews, while Wishlist ‑ Wishify has 211 reviews. Ratings are identical, but the volume of reviews suggests Swish has a marginally broader review base.

Q: If the goal is to integrate wishlist behavior into Klaviyo-driven flows, which app is better?

• Swish explicitly markets Klaviyo integration and advanced analytics, making it easier to build segmented, personalized email flows from wishlist activity. Wishify supports reminders and exports, but Swish is more turnkey for Klaviyo-heavy stacks.

Q: How does an all-in-one platform compare to specialized apps like Swish or Wishify?

• An all-in-one platform consolidates wishlist, loyalty, referrals, and reviews, simplifying data and automation. This reduces tool sprawl, centralizes customer profiles, and enables cross-product automations. Specialized apps can sometimes offer deeper niche features, but the cumulative complexity and cost of multiple single-purpose apps often outweigh those gains for merchants prioritizing retention.

Q: For stores on a tight budget, which option offers the best initial value?

• Wishlist ‑ Wishify’s free and low-cost tiers provide the lowest barrier to test wishlist effectiveness. If the intent is to validate demand cheaply, Wishify is practical. If wishlist behavior proves valuable and the store plans integrated retention programs, moving to a platform that bundles multiple capabilities can provide better long-term value for money.

End of post.