Swish (Formerly Wishlist King) vs SWishlist: In-Depth Comparison

Introduction

Choosing the right wishlist app is a small decision that can have an outsized impact on customer retention, average order value, and long-term growth. Merchants face dozens of wishlist tools in the Shopify ecosystem, each promising better engagement, higher conversion, or easier setup. Picking the right one requires clear trade-offs: speed to value, integration depth, customization, analytics, and ongoing support.

Short answer: Swish (formerly Wishlist King) is a strong option for merchants that want a fully supported, feature-rich wishlist with advanced analytics and enterprise-grade integrations; SWishlist: Simple Wishlist is a solid choice for stores that want an inexpensive, lightweight wishlist with straightforward sharing and basic customization. For brands that want to reduce tool sprawl and drive retention across multiple channels, Growave presents better value for money by combining wishlist functionality with loyalty, referrals, reviews, and VIP tiers in one platform.

This post provides an in-depth, feature-by-feature comparison of Swish (formerly Wishlist King) and SWishlist: Simple Wishlist to help merchants choose the right tool for their needs. The comparison assesses features, pricing and value, integrations, setup, analytics, scalability, support, and typical use cases. After that analysis, the article explains why an integrated retention platform can be a stronger long-term decision for many merchants.

Swish (formerly Wishlist King) vs. SWishlist: Simple Wishlist: At a Glance

Deep Dive Comparison

Product Positioning and Developer Background

Swish (formerly Wishlist King) — Positioning

Swish positions itself as a fully customizable, feature-rich wishlist solution for brands with growth ambition. The app emphasizes personalization, automated wishlist notifications, and advanced analytics. The vendor offers free setup and customization across plans and dedicated white-glove onboarding for Shopify Plus customers. With explicit support for Klaviyo, GA4, and Meta, Swish targets merchants who want to tie wishlist behavior into marketing automation and analytics.

SWishlist: Simple Wishlist — Positioning

SWishlist from SoluCommerce markets itself as a streamlined wishlist utility that’s simple to implement. It highlights basics like adding favorites, sharing lists, and store-matching customization. This app suits merchants who want a minimal wishlist with predictable pricing and a low barrier to entry. The presence of a free tier demonstrates a focus on early-stage stores or stores that prioritize cost control.

Ratings and Social Proof

• Swish: 272 reviews, 5.0 rating — a strong signal of merchant satisfaction, particularly notable given the large number of reviews. High ratings plus many reviews suggest consistent delivery and effective support.
• SWishlist: 106 reviews, 4.9 rating — also excellent and indicates reliability for its user base, though fewer total reviews than Swish.

Both apps have excellent reputations on the Shopify App Store. The difference in review volume suggests Swish may have broader adoption or a longer tenure among mid-market and enterprise stores. Ratings alone don’t reveal fit — context from features, pricing, and integrations is critical.

Features: What Each App Can Do

Core Wishlist Capabilities

• Swish:
  • Unlimited wishlists and saved items across plans.
  • Wishlist additions across the whole shopping journey (product pages, collection pages, quick view).
  • Ability to curate wishlists and leverage them for merchandising.
  • Advanced analytics and automated wishlist notifications (e.g., back-in-stock, price-drop, cart reminders).
  • White-glove theme integration and visual matching.
• SWishlist:
  • Add-to-wishlist (favorites) flow optimized for ease of use.
  • Sharing of wishlists with friends (social or link-based).
  • Customization options for appearance to match store design.
  • Multi-language storefront support (limits increase by plan).

Practical implication: Swish focuses on converting wishlist behavior into marketing actions and insights, while SWishlist focuses on a frictionless customer experience for saving and sharing products.

Personalization and Automation

• Swish provides automated, personalized notifications tied to wishlist activity—this helps nudge customers at the optimal moment and feed triggers into email flows (e.g., Klaviyo). That increases the chance of conversion from saved items.
• SWishlist does not highlight automated notification workflows in its core feature set. It’s primarily a customer-facing list manager with sharing and basic customization.

Practical implication: Brands that want to turn wishlists into automated revenue-driving campaigns will get more out of Swish.

Analytics and Reporting

• Swish highlights “advanced analytics” and wishlist curation. Expect metrics around wishlist additions, conversion from saved items, popular products by saves, and lifecycle behavior.
• SWishlist mentions statistical access on the Premium plan (unlimited statistics) but is positioned as simpler analytics compared to Swish’s marketing-facing insights.

Practical implication: If data-driven merchandising and feeding wishlist signals into analytics are priorities, Swish offers deeper reporting out of the box.

Design and Theming

• Swish: Free setup and customization on all plans and integration with any theme. Plus plans include white-glove services to ensure seamless visual integration. Emphasis on matching store aesthetics.
• SWishlist: Offers customization and free setup up to two themes on the free plan. Paid plans expand languages and support response times, but the degree of bespoke theme work is smaller.

Practical implication: Stores that require exact visual integration or run complex themes will appreciate Swish’s onboarding services.

Integrations and Extensibility

Marketing & Analytics Integrations

• Swish: Native integrations with Klaviyo, Google Analytics 4 (GA4), and Meta make wishlist events actionable in marketing and ad platforms. That enables targeted flows and precise measurement of wishlist-driven conversions.
• SWishlist: Provides an API for custom integrations, meaning flexibility but requiring development resources to push wishlist events into marketing stacks.

Practical implication: Merchants using Klaviyo or wanting out-of-the-box event tracking will save time with Swish. Stores comfortable with development can integrate SWishlist via API.

Headless and Platform Support

• Swish: Explicitly supports Hydrogen and headless stacks for Shopify Plus customers, suggesting preparedness for modern, decoupled storefronts.
• SWishlist: API-first approach can be adapted to headless setups but lacks premade headless support promises.

Practical implication: High-growth stores using headless architectures have clearer, supported paths with Swish at the enterprise level.

Pricing and Value for Money

Pricing is where the two apps diverge clearly.

• Swish Pricing Highlights:
  • Basic Shopify: $19 / month
  • Shopify: $29 / month
  • Advanced Shopify: $49 / month
  • Shopify Plus: $99 / month (includes white glove onboarding, priority support, dedicated account manager, Hydrogen/headless support)
  • All plans: Free setup and onboarding, unlimited wishlists & saved items, unlimited sessions.
• SWishlist Pricing Highlights:
  • Free: 300 wishlist additions/month, 2 storefront languages, free setup up to 2 themes, support in 24–48 hours.
  • Basic: $5 / month — 7,000 additions/month, 7 languages, faster support (12–24 hours).
  • Premium: $12 / month — unlimited wishlist additions, 20 languages, unlimited stats, top priority support.

Value analysis:

• SWishlist provides strong short-term value for tiny budgets or low-volume wishlist activity. A free tier and low-cost paid tiers are attractive for small merchants or experimental use.
• Swish commands higher monthly fees but includes unlimited usage, free setup on all plans, and deeper integrations that reduce ongoing engineering or marketing time. For merchants planning to monetize wishlists through automated campaigns and analytics, Swish can deliver better value for money despite a higher sticker price.

Important nuance: "Better value for money" depends on the merchant’s roadmap. If wishlist functionality is meant to be a growth lever—feeding into email flows, paid ads, and merchandising—Swish’s integrations and onboarding can produce higher ROI. For a store that simply wants a wishlist widget with sharing, SWishlist delivers immediate value at a lower cost.

Setup, Implementation, and Time to Value

• Swish: Emphasizes free setup and customization across all plans and white-glove onboarding for Plus. That reduces internal implementation time and ensures the wishlist behaves as intended across complex themes.
• SWishlist: Free setup up to two themes, with stepped support response times. Lighter setup expectations are reflected in the app’s design.

Practical implication: Stores without in-house development resources or those that want to ship quickly with minimal testing will appreciate Swish’s onboarding. Small merchants with a simple theme can deploy SWishlist quickly and cost-effectively.

Support and Customer Success

• Swish: Free setup, support across plans, and advanced support levels for Plus customers, including a dedicated account manager. This is useful for merchants who expect to iterate on their wishlist strategy with hands-on assistance.
• SWishlist: Support windows are tiered (24–48 hours on free; faster on paid). The small development team model implies reliable help, but not the same level of ongoing strategic support.

Practical implication: The intensity of support required should influence choice. Fast-moving retailers who plan advanced personalization and close tracking will find more operational support with Swish.

Performance, Scalability, and Limits

• Swish: Unlimited wishlists and sessions are attractive for stores expecting volume growth. Headless support at the Plus tier signals readiness for enterprise-scale architecture.
• SWishlist: Free plan imposes limits (300 Wishlist additions/month). Paid plans increase limits, with Premium offering unlimited additions. For scaling, SWishlist is feasible but may require plan upgrades.

Practical implication: Both apps can scale, but Swish’s unlimited model and Plus capabilities reduce the need for plan changes as store traffic grows.

Security, Data Ownership, and Privacy

Both apps operate within Shopify’s app model and must follow Shopify and industry best practices for data handling. Key merchant questions to validate before installing:

• Where are wishlist data stored?
• Can wishlist events be exported or sent to analytics platforms?
• Does the app support GDPR/CCPA consent flows?
• Are logs and customer data handled per the merchant’s compliance needs?

Swish’s native integrations make event flows simpler for analytics tools, while SWishlist’s API offers export flexibility. Merchants should confirm both apps’ policies and ensure data handling meets legal and internal requirements.

Use Cases: Which App Fits Which Merchant

• Choose Swish when:
  • Wishlist behavior will feed into email automation and remarketing (Klaviyo/Meta).
  • Merchants need advanced analytics to inform merchandising decisions.
  • Design fidelity, unlimited usage, and headless support are priorities.
  • The team wants free setup and a higher-touch onboarding experience.
  • The business expects wishlist-driven conversions and wants automated notifications.
• Choose SWishlist when:
  • The goal is a simple wishlist and sharing capability with minimal cost.
  • A store is in early-stage growth and wants to test wishlist utility without commitment.
  • Limited development resources are available but the team can handle basic API work if needed.
  • Multi-language storefront support at low cost is important.

Pros and Cons

Swish

• Pros:
  • Strong merchant ratings with a large review base (272 reviews, 5.0).
  • Unlimited wishlists and sessions.
  • Native integrations with Klaviyo, GA4, and Meta.
  • Free setup, and enterprise onboarding + support for Plus.
  • Headless/Hydrogen support.
• Cons:
  • Higher monthly cost relative to lightweight alternatives.
  • Might be overkill for stores that only need basic wishlist capability.

SWishlist

• Pros:
  • Clear low-cost entry with a usable free tier.
  • Simple to use and easy to deploy for basic use cases.
  • Paid plans unlock significant wishlist addition allowances at minimal cost.
• Cons:
  • Fewer out-of-the-box marketing integrations; integration requires API work.
  • Free tier limits may force upgrades as usage grows.
  • Lower-touch onboarding and fewer enterprise-grade features.

Total Cost of Ownership (TCO) Considerations

When evaluating cost, merchants should consider:

• Monthly subscription fees.
• Implementation time and development costs to integrate events into email/analytics.
• Opportunity cost of not using wishlist data in marketing flows.
• Support time and potential need for customizations.

Swish reduces hidden costs by including setup and integrations that would otherwise require developer time. SWishlist’s lower sticker price is attractive but can incur integration work if event-level data needs to be pushed into marketing channels.

The Alternative: Solving App Fatigue with an All-in-One Platform

Single-purpose apps deliver focused functionality but can create long-term complexity. App fatigue happens when merchants juggle many vendors for small, discrete features—each app adds cost, another login, fragmented data, and potential integration points that require maintenance. Wishlists, loyalty programs, referrals, reviews, and VIP tiers are all retention levers; when those features live in separate tools, data silos limit the ability to measure customer lifetime value and create consistent, cross-channel experiences.

An integrated retention platform can reduce that complexity by centralizing multiple retention programs in one place. Growave’s approach is "More Growth, Less Stack": consolidate core retention capabilities so wishlists sit alongside loyalty mechanics, referrals, reviews, and VIP tiers. That simplifies implementation, reduces ongoing vendor management, and aligns customer data across programs.

Growave’s product offering frames wishlist as one part of a broader retention toolkit. Merchants using an integrated platform can create coordinated campaigns—reward points for wishlist actions, trigger review requests after wishlist purchases, or surface VIP-tier perks based on wishlist-driven repeat purchases.

For a hands-on look at how a unified retention stack can reduce tool sprawl and speed time to value, merchants can book a personalized walkthrough. Book a personalized demo to see how an integrated retention stack improves retention.

How Growave Solves the Pain Points Identified Above

• Reduce integration overhead:
  • Instead of feeding wishlist events to external email platforms only, an integrated platform connects loyalty, reviews, referrals, and wishlist behavior inside one system. See how to consolidate retention features that reduce engineering work and attribution headaches.
• Single source of truth:
  • Customer loyalty points, referral status, UGC/ratings, and wishlist behavior are accessible in the same dashboard. That enables accurate lifetime value calculations and unified segmentation. Learn about customer stories from brands scaling retention to see practical outcomes.
• Cross-program mechanics:
  • Reward wishlist actions with points, prompt referrals when wishlist items convert, and automate review requests at defined lifecycle moments. See how to build loyalty and rewards that drive repeat purchases.
• Reduce monthly fees and vendor management:
  • Combining multiple apps into one reduces cumulative monthly costs and removes redundant platform fees. Check Growave’s pricing options to evaluate if consolidation creates better value for money: consolidate retention features.

Feature Mapping: Wishlist + More

• Wishlist: Full wishlist functionality that integrates with loyalty and referrals.
• Loyalty & Rewards: Points programs, reward catalogs, and custom actions tied to wishlist behavior. Explore how merchants configure loyalty and rewards that drive repeat purchases.
• Reviews & UGC: Collect and showcase authentic reviews and social UGC; pair review incentives with loyalty campaigns to increase submission rates. Merchants can use collect and showcase authentic reviews to boost credibility.
• Referrals & VIP tiers: Promote sharing, tie VIP level access to repeated wishlist-driven purchases, and increase LTV via tiered benefits.
• Enterprise & Plus support: Growave supports high-growth retailers and Shopify Plus merchants with advanced customization and dedicated launch plans; find details for solutions for high-growth Plus brands.

Integrations and Ecosystem

Growave integrates with the most common marketing, commerce, and support tools used by Shopify stores. That includes Klaviyo and Omnisend for email, Gorgias for support, Recharge for subscriptions, and many storefront builders and page tools. For merchants who want to maintain some standalone tools, Growave provides flexible integrations that reduce full reliance on multiple vendors while centralizing retention data.

For merchants evaluating options on the Shopify App Store, Growave is also available there for direct install; visit the Growave listing to compare install flows and reviews in one place: see Growave on the Shopify App Store.

Pricing and Plans (Consolidation Benefits)

Growave publishes transparent tiered pricing to align with store scale. Consolidating several retention features into a single subscription can often be better value for money than subscribing to several single-purpose apps. Merchants can compare plan features and pick the level of customization and support needed: consolidate retention features.

When an All-in-One Platform Is the Best Choice

• Merchants who plan to use multiple retention programs (loyalty, referrals, reviews, wishlist) and want those programs to share data.
• Stores that want to avoid the operational overhead of maintaining multiple integrations and vendors.
• Teams that want one dashboard for measuring retention metrics and LTV improvements.
• Brands scaling to Shopify Plus or running headless storefronts who want enterprise support and centralized program logic.

When a Specialized App May Still Make Sense

• Very small stores with constrained budgets that only need a single feature and do not plan to expand to loyalty or referral programs soon.
• Companies with sophisticated, custom engineering teams that want to stitch together best-of-breed tools using internal data infrastructure.

How to Evaluate Total Cost and Expected ROI

When evaluating consolidation:

• Compare the cumulative monthly spend of standalone apps vs. a single integrated platform.
• Factor in implementation hours: multiple integrations often require repeated development and testing.
• Model expected uplift from unified programs (e.g., loyalty-driven repeat purchases, wishlist-to-email conversion rates).
• Review case studies and similar-store results to ground ROI estimates; merchants can learn from customer stories from brands scaling retention.

Growave’s pricing page provides an at-a-glance way to assess plan features against current tool costs. Compare current subscription totals with integrated plan tiers to estimate short-term and long-term savings: consolidate retention features.

Final Comparison & Recommendations

For merchants choosing between Swish (formerly Wishlist King) and SWishlist: Simple Wishlist, the decision comes down to strategic intent:

• Swish is best for merchants who intend to make wishlists an active part of marketing and merchandising. Swish's unlimited usage, advanced analytics, and native integrations with Klaviyo, GA4, and Meta make it an efficient path to monetize wishlist behavior. Higher monthly costs are offset by free setup, integration time saved, and enterprise support for growth-stage merchants. If visual fidelity, headless support, or a hands-on onboarding experience are required, Swish is a better match.
• SWishlist is best for merchants that need a simple, low-cost wishlist with basic sharing and minimal overhead. The free tier is a practical way to pilot wishlist functionality. For stores on a tight starting budget that do not need automated notifications or deep analytics, SWishlist offers strong value for money.

If the objective is long-term retention and LTV growth through coordinated loyalty, reviews, referrals, and wishlists, an integrated platform like Growave provides a superior strategic option. By removing app fragmentation and aligning retention programs, Growave helps merchants reduce vendor sprawl and measure the real impact of wishlist activity across the customer lifecycle. Start a 14-day free trial to evaluate whether consolidating retention tools into one platform improves ROI and simplifies operations: consolidate retention features.

FAQ

Q: How do Swish and SWishlist compare for a store that uses Klaviyo and Meta heavily?

• Swish has native integrations with Klaviyo and Meta, enabling wishlist events to flow directly into email and ad audiences. That reduces integration time and makes wishlist behavior actionable for marketing. SWishlist provides an API for integration, which requires development to feed events to Klaviyo and Meta.

Q: Which app is better for a merchant that wants a free or very low-cost entry point?

• SWishlist provides a free tier (300 wishlist additions/month) and low-cost paid tiers ($5 and $12/month), making it an attractive low-cost option. Swish starts at $19/month and focuses on unlimited usage and integration support, which is better for stores seeking immediate marketing returns from wishlist data.

Q: How does an all-in-one platform compare to specialized wishlist apps?

• An all-in-one platform reduces the number of vendors, centralizes customer data, and lets merchants coordinate retention programs (loyalty, referrals, reviews, wishlist) from one dashboard. This lowers integration costs and improves the ability to measure customer lifetime value. For merchants planning to use multiple retention levers, consolidation often delivers better value for money and easier operations.

Q: What should a merchant prioritize when choosing between these apps?

• Prioritize the expected role of wishlists in growth strategy. If wishlists will feed automated marketing and merchandising, prioritize integrations, analytics, and onboarding (Swish). If wishlists are a basic feature primarily for customer convenience or social sharing, a simple app with a low cost (SWishlist) is appropriate. If multiple retention programs are in play, consider an integrated platform that reduces tool sprawl.

For merchants that want to test an integrated approach to retention—combining wishlist, loyalty, referrals, and reviews—see the Growave listing to compare install flows and merchant reviews: see Growave on the Shopify App Store. For a direct cost comparison and to determine whether consolidation improves operational efficiency, review the plan options and features on the pricing page: consolidate retention features.