Swish (Formerly Wishlist King) vs SWishlist: In-Depth Comparison

Introduction

Choosing the right wishlist app can feel like a small decision with outsized consequences. Wishlists influence conversion moments, lower purchase friction, and feed marketing channels with signals that help recover lost sales. Yet merchants must decide whether to adopt a single-purpose wishlist tool or consolidate functionality into a broader retention platform.

Short answer: Swish (formerly Wishlist King) is a robust, enterprise-minded wishlist tool that emphasizes white-glove onboarding, analytics, and integrations; SWishlist: Simple Wishlist is an affordable, lightweight option that suits smaller merchants or stores that want a no-friction, budget-conscious wishlist. For merchants who want to reduce tool sprawl and drive retention across loyalty, referrals, reviews, and wishlists, an integrated platform like Growave can deliver better value and faster growth.

This post provides an in-depth, feature-by-feature comparison of Swish (formerly Wishlist King) and SWishlist: Simple Wishlist. Merchants will get a clear sense of each app’s strengths and limitations, pricing trade-offs, typical use cases, and technical considerations. After the direct comparison, the article will explain how an all-in-one retention platform can reduce complexity and increase lifetime value.

Swish (formerly Wishlist King) vs. SWishlist: Simple Wishlist: At a Glance

Deep Dive Comparison

Product Positioning and Audience

Swish: Who Is It Built For?

Swish positions itself as a wishlist solution "for brands with ambition." The offering is clearly aimed at merchants that want more than a basic favorite button: brands that expect personalized re-engagement messaging, curated wishlist analytics, and a start-to-finish implementation that matches the store’s aesthetic. With pricing tiers that scale up to a Shopify Plus plan ($99/month) offering white-glove onboarding and dedicated account support, Swish targets stores that see wishlists as part of a broader growth and data strategy.

Key signals:

• 272 reviews and a 5.0 rating indicate strong user satisfaction among adopters.
• Klaviyo, GA4 and Meta integrations out of the box suggest a marketing-automation friendly approach.
• Hydrogen and headless support point to modern storefront workflows and enterprise readiness.

SWishlist: Who Is It Built For?

SWishlist: Simple Wishlist is built for simplicity and low-cost adoption. The app offers a Free tier and very affordable paid plans ($5–$12/month), making it attractive for emerging stores that want wishlist functionality without heavy investment. The focus is on core wishlist behaviors: save favorites, share lists, and basic customization.

Key signals:

• 106 reviews and a 4.9 rating show solid approval among users.
• Free tier with 300 additions per month and paid tiers that scale usage signal that the product is usage-quota oriented.
• The app notes API support but does not emphasize broad third-party integrations or enterprise features.

Feature Set Comparison

Wishlist Creation and UX

Swish:

• Persistent wishlist throughout the shopping journey (product pages, search, collections, etc.).
• Unlimited wishlists and saved items across all plans.
• Strong UI customization to match theme aesthetics and user flows.
• Wishlist curation and advanced analytics to spot high-intent items.

SWishlist:

• Straightforward "add to wishlist" interactions and a shareable wishlist feature.
• Customizable look-and-feel to match the store.
• Language support varies by plan (2 languages on Free, up to 20 on Premium).

Analysis: Swish offers a more comprehensive wishlist UX that supports complex flows (saved for later, curated lists, notifications). SWishlist covers the essentials and is quicker to install and configure. For stores that only need a favorites button and sharing capability, SWishlist is sufficient. For brands that want to turn saved items into a measurable conversion channel, Swish provides more depth.

Personalization & Automated Notifications

Swish:

• Automated, highly personalized wishlist notifications designed to convert wishlisters into buyers.
• Integrations with Klaviyo enable advanced segmentation and triggered flows based on wishlist behavior.

SWishlist:

• Focuses on wishlist creation and sharing; SMS/email automation is not a core product emphasis.
• API access can enable custom automation, but that requires additional engineering work.

Analysis: Merchants that want wishlist-triggered re-engagement (e.g., price drop, back-in-stock, abandoned wishlist prompts) will find Swish’s built-in capabilities and native Klaviyo hooks valuable. SWishlist can support automation via API but expects merchants to build or connect those flows externally.

Analytics & Reporting

Swish:

• Advanced analytics and wishlist curation tools to surface which items are most saved, which lists drive revenue, and how wishlists interact with marketing campaigns.
• Integration with GA4 provides an analytics-first view of wishlist behavior in the customer journey.

SWishlist:

• Provides statistics on wishlist additions, with the Premium plan offering "unlimited access to all statistics".
• Reporting is geared to basic usage metrics rather than deep customer insights.

Analysis: Swish is better for data-driven teams that need to measure wishlists as a channel and optimize around them. SWishlist supplies basic metrics adequate for monitoring usage trends but is less focused on conversion attribution.

Multi-language and Internationalization

Swish:

• Claims integration with all themes and supports the storefront aesthetic; specifics about multi-language caps are not highlighted in the app data.

SWishlist:

• Language support scaled by plan: 2 languages on Free, 7 on Basic, 20 on Premium.

Analysis: For multi-language stores, SWishlist’s explicit multi-language tiers are attractive. Swish likely supports localization through custom theme work and onboarding, but merchants should confirm language support during White-Glove setup.

Sharing and Social Functionality

Swish:

• Supports sharing in ways that integrate with marketing workflows and analytics tracking.
• Meta integrations allow leveraging social channels for retargeting.

SWishlist:

• Explicitly supports sharing wishlists with friends — a core social discovery use case.

Analysis: Both apps support sharing; SWishlist makes it straightforward and affordable. Swish bundles sharing into a broader engagement strategy with analytics and paid-media integration.

Integrations & Technical Compatibility

Native Integrations

Swish:

• Out-of-the-box integrations: Klaviyo, GA4, Meta. This reduces setup time for merchants using these platforms.
• Works with Checkout, Hydrogen, Markets, Customer Accounts, Search Recommendations.
• Shopify Plus plan adds Hydrogen & headless support and priority services.

SWishlist:

• Works with API. The listing indicates API-based compatibility but does not include explicit plug-and-play marketing integrations.

Analysis: Swish favors merchants with existing martech stacks who want quick, supported connections to email, analytics, and ad platforms. SWishlist’s API orientation is flexible but requires more technical work to achieve the same integrations.

Headless & Modern Front-End Support

Swish:

• Explicitly supports Hydrogen and headless stacks on higher-tier plans, reflecting readiness for modern storefront architectures.

SWishlist:

• No explicit headless/Hydrogen claims in the provided data; API access may be used for headless implementation but without the white-glove support.

Analysis: Merchants using headless approaches will find Swish’s stated support more reassuring, especially when paired with Plus-level onboarding.

Pricing & Value

Swish Pricing Snapshot

• Basic Shopify: $19/month — all features, free setup, unlimited wishlists & sessions.
• Shopify: $29/month — same inclusions for merchants on Shopify plan.
• Advanced Shopify: $49/month.
• Shopify Plus: $99/month — adds white-glove onboarding, priority support, dedicated account manager, Hydrogen & headless support.

Key value drivers:

• Free setup and customization across all plans.
• Unlimited usage regardless of plan.
• Higher-tier Plus features for enterprise support.

SWishlist Pricing Snapshot

• Free: Free — 300 wishlist additions/month, 2 languages, setup for up to 2 themes, 24–48 hour support.
• Basic: $5/month — 7000 wishlist additions/month, 7 languages, faster support.
• Premium: $12/month — unlimited wishlist additions, 20 languages, full statistics access, top priority support.

Key value drivers:

• Very low entry point; Premium ($12) unlocks unlimited additions and analytics.
• Usage caps on lower tiers can limit growth unless upgraded.

Pricing Analysis: Value for Money

Swish:

• Higher starting price (from $19) compared to SWishlist, but the justification is the white-glove setup, unlimited usage, deep integrations, and enterprise-ready features. For merchants that lack in-house development or want a managed integration, Swish offers clear operational value.

SWishlist:

• Exceptional value for small stores with capped wishlist activity needs. The Free plan allows experimentation; Premium gives unlimited additions at a low monthly price. For stores that only need wishlist UX and do not require managed integrations or advanced analytics, SWishlist delivers the best value for money.

Decision factors:

• If unlimited usage, pro-level support, and native marketing integrations reduce internal overhead, Swish’s pricing can pay for itself.
• If cost sensitivity is a primary constraint and the wishlist activity is modest, SWishlist will deliver immediate ROI.

Support, Onboarding & Customer Service

Swish:

• Promises free setup and customization for all plans.
• Higher tiers (Plus) receive white-glove onboarding and a dedicated account manager, as well as priority support.
• Claimed integration help (Klaviyo, GA4, Meta) reduces setup risk.

SWishlist:

• Free plan: support within 24–48 hours and setup up to 2 themes.
• Basic: faster support (12–24 hours). Premium: top priority support.
• Emphasis on self-service with responsive support tiers.

Analysis: Swish emphasizes managed onboarding and tailored customization — valuable for merchants that prefer a hands-off implementation. SWishlist scales support by plan and is faster on paid tiers but does not offer dedicated account managers or white-glove services.

Implementation, Performance & Code Impact

Swish:

• Designed to integrate cleanly with all themes and headless stacks; white-glove setup helps ensure performance best practices.
• Because it supports persistent wishlists and analytics events across sessions, it will require robust front-end integration. The managed setup mitigates implementation mistakes.

SWishlist:

• Lightweight app with a smaller functional surface — likely to impose minimal front-end overhead.
• API-first approach is flexible but may require development effort for deeper data capture or custom flows.

Analysis: Swish is likely to be slightly heavier from a feature footprint but mitigates risk with managed setup. SWishlist is lean and faster to deploy if development resources are not available.

Security, Data Ownership & Privacy

Swish:

• Integrates with analytics and marketing platforms; merchants should confirm data handling, retention, and export policies during onboarding.
• Enterprises using headless may require specific security assurances — likely provided in Plus plans.

SWishlist:

• Lighter data footprint. Merchants should verify how wishlist data is stored, how long it's retained, and options for export.

Analysis: Both apps operate within Shopify’s ecosystem and must follow platform security rules. Merchants with strict compliance needs should request data-processing details and export capabilities during evaluation.

Scalability & Roadmap Considerations

Swish:

• Explicitly addresses scale by offering Shopify Plus features, Hydrogen support, and dedicated success resources.
• Unlimited wishlists and sessions mean predictable costs as traffic grows.

SWishlist:

• Scales through pricing tiers, moving from Free to Premium as wishlist additions increase.
• For very large stores with heavy wishlist activity, the app still supports unlimited additions at Premium, but the lack of enterprise onboarding could be limiting.

Analysis: Swish is built for growth-centric merchants who want to scale with a partner; SWishlist can scale technically but expects merchant-owned workflows for advanced growth needs.

Pros and Cons

Swish — Pros:

• Robust analytics and wishlist curation tools.
• Free setup and customization across plans.
• Strong integrations with Klaviyo, GA4, Meta.
• Headless/Hydrogen and Shopify Plus support.
• Unlimited wishlists and sessions.

Swish — Cons:

• Higher starting price relative to ultra-budget options.
• Single-purpose app — merchants will still need other tools for loyalty, reviews, and referrals.

SWishlist — Pros:

• Very low-cost entry with a Free plan.
• Premium plan unlocks unlimited additions for $12/month.
• Simple to set up and use; good multi-language options.
• Shareable wishlists out of the box.

SWishlist — Cons:

• Fewer native integrations; API required for many automations.
• Analytics are basic unless on Premium.
• Less emphasis on managed onboarding and enterprise support.

Use Cases: Which App Fits Which Merchant?

• Merchants on a tight budget who only want a basic wishlist feature and minimal setup: SWishlist is a practical, low-cost choice.
• Merchants who value white-glove implementation, deep integrations with Klaviyo/GA4/Meta, and a data-first approach to wishlists: Swish is better aligned.
• Stores using headless/Hydrogen and requiring enterprise support: Swish’s Plus plan offers explicit compatibility.
• Merchants that want to test wishlist impact before investing: SWishlist’s Free plan is ideal for rapid validation.
• Brands looking to use wishlists as part of a broader retention strategy (loyalty, referrals, reviews): neither single-purpose app reduces tool sprawl; consider an integrated alternative to consolidate features and data.

The Alternative: Solving App Fatigue with an All-in-One Platform

Why App Fatigue Matters

App fatigue occurs when merchants accumulate multiple single-purpose apps to solve discrete problems (wishlists, loyalty, referrals, reviews). Each app increases maintenance overhead, slows page load, complicates integrations, and fragments customer data. This creates friction for both operations and marketing teams and raises total cost of ownership beyond monthly subscription fees.

Common pain points caused by app sprawl:

• Redundant integrations and duplicated event tracking.
• Multiple vendor relationships and support channels.
• Inconsistent customer experiences across loyalty, wishlist, and review touchpoints.
• Fragmented customer data making it hard to measure true lifetime value.

The Case for Consolidation

Consolidating functionality into one retention suite reduces friction and strengthens outcomes. An integrated platform combines core retention levers—loyalty, referrals, reviews, wishlists, and VIP tiers—so data flows across features and one identity ties customer actions together. That unity helps marketing teams design coherent campaigns and measure the downstream impact on retention and LTV.

Merchants evaluating consolidation should prioritize:

• Unified customer profiles that capture wishlist saves, reward activity, referral behavior, and review submissions.
• Pre-built integrations to major email and analytics platforms to avoid custom engineering.
• A single point of billing and support to reduce vendor management overhead.

Introducing Growave: More Growth, Less Stack

Growave is positioned as an integrated retention platform that brings multiple retention tools into a single suite—Loyalty and Rewards, Referrals, Reviews & UGC, Wishlist, and VIP Tiers. By combining these capabilities, it reduces the need to manage separate single-purpose apps and centralizes customer data for more effective retention strategies.

Growave’s value proposition centers on the idea of doing more with fewer apps. That reduces engineering time, lowers cumulative subscription costs, and improves the consistency of the customer experience.

• For merchants evaluating alternatives, it is practical to consolidate retention features under one vendor rather than managing multiple single-purpose apps.
• Merchants can also install Growave from the Shopify App Store to begin integrating wishlist behavior with loyalty and review programs.

How Growave Replaces Wishlist + More

Growave includes wishlist functionality within a suite of retention features, allowing wishlist signals to trigger loyalty rewards, referral prompts, and review requests. That cross-feature connectivity unlocks growth opportunities that two separate wishlist solutions cannot match.

Core Growave capabilities relevant to wishlist-driven retention:

• Wishlist tracking that feeds into loyalty and VIP segmentation so high-intent customers can be targeted with personalized rewards.
• Automated review prompts tied to wishlist-to-purchase journeys and post-purchase timelines, enabling merchants to collect and showcase authentic reviews.
• Loyalty and rewards that transform wishlist behavior into repeat purchases through points, discounts, and custom reward actions; merchants can build loyalty and rewards that drive repeat purchases.
• Shopify Plus support and enterprise features for headless and high-growth stores available through tailored plans.

Integration & Data Flow Benefits

An integrated approach ensures wishlist events are not siloed. When a customer saves an item to a wishlist, that event can:

• Increase that customer’s loyalty tier eligibility.
• Trigger a targeted email offering a small incentive to complete purchase.
• Be used as social proof to prompt reviews once purchased.

Because Growave connects wishlist behavior to other retention levers, it helps merchants act on signals faster and with consistent branding.

Support and Operational Efficiency

Switching several single-purpose apps for one platform reduces the number of support relationships merchants must manage. Growave’s support model and higher-tier plans include dedicated customer success resources for onboarding and scaling. Merchants can also evaluate plans and costs to understand how consolidation affects monthly spend by reviewing options to consolidate retention features.

Real-World ROI Considerations

When decision-making, merchants frequently compare the monthly cost of multiple apps (wishlist, loyalty, reviews, referrals) against a single integrated platform. Those evaluating total cost should:

• Model software subscription savings (less vendor fees).
• Estimate savings in engineering and marketing time for integrations and data cleanup.
• Factor in the revenue uplift from improved retention and repeat purchase rates unlocked by integrated campaigns.

To explore pricing and plan options for consolidation, merchants can compare how bundling features into one solution affects total cost by visiting Growave’s pricing and plans and verifying enterprise support for Plus stores via the Shopify App Store listing by choosing to install Growave from the Shopify App Store.

Try Before Committing: Demos and Trials

Merchants that want to see an integrated retention stack in action can book a personalized walkthrough. Book a personalized demo to test how wishlist, loyalty, and reviews can work together to lift retention and simplify operations. (This is an opportunity to see the unified data model and ask specific questions about migration from single-purpose wishlist apps.)

Book a demo to review how an integrated approach reduces tool sprawl and improves LTV.

How Growave Compares to Swish and SWishlist

• Feature breadth: Growave provides wishlist plus loyalty, reviews, referrals, and VIP tiers in one product, reducing the number of apps required.
• Data consolidation: Growave centralizes signals from wishlists into loyalty and review workflows, enabling higher-value targeted campaigns.
• Pricing trade-off: The bundled nature of Growave may be more cost-effective than maintaining multiple vendors as stores scale. Merchants can compare plans to evaluate consolidation benefits.
• Implementation: Growave includes onboarding resources and native integrations with common martech partners, helping merchants avoid custom engineering for each app integration. The Shopify App Store listing helps merchants install and evaluate Growave quickly.

Choosing the Right Path: When to Use a Single-Feature App vs. an Integrated Platform

When a Single-Feature App Makes Sense

• Early-stage stores with limited budget and simple wishlist needs should choose SWishlist for its Free and low-cost plans.
• Stores that want to experiment with wishlist impact quickly will benefit from SWishlist’s rapid install and minimal operational overhead.
• Merchants with mature, very specific technical stacks who prefer to build custom integrations may select SWishlist or Swish depending on required features.

When a Best-in-Class Wishlist is Needed

• Stores that need high-touch implementation, white-glove theming, and native integrations with Klaviyo and GA4 should consider Swish.
• Swish is preferable when wishlists are a strategic channel tied into conversion optimization, remarketing, and enterprise growth targets.

When an Integrated Retention Platform Is the Smarter Investment

• Stores that use multiple apps for retention and want to reduce complexity and centralize customer data should consider consolidating with Growave.
• High-growth merchants and Shopify Plus stores that require headless support, dedicated onboarding, and sophisticated loyalty/reward logic will benefit from an integrated suite.

Pricing Comparison Recap

• SWishlist: Extremely low-cost entry (Free, $5, $12 tiers). Best value for merchants with modest wishlist activity or experimentation needs.
• Swish: Starts at $19/month for Basic Shopify customers and scales to $99/month for Shopify Plus with enterprise features. Best value for merchants that need white-glove services, unlimited usage, and deep integrations.
• Growave: Pricing tiers begin at $0 (free plan) and scale to Enterprise-level plans ($49–$499/month) that bundle wishlist with loyalty, reviews, and referrals. For many merchants, the consolidated value of Growave can deliver better value for money than paying for multiple single-purpose apps.

For a side-by-side look at consolidation costs and plans, merchants can compare plans and pricing.

Implementation Checklist: Questions to Ask Before Installing

• What is the projected monthly wishlist activity (saves, additions)? Will the vendor’s quota or pricing match expected volume?
• Is white-glove onboarding required to keep site performance and UX consistent with brand standards?
• What native integrations are necessary (Klaviyo, GA4, Meta)? Does the app provide plug-and-play connectors or require API work?
• How will wishlist events feed into broader retention programs like loyalty and referrals?
• Does the vendor provide exportable customer data and comply with privacy/GDPR requirements?
• Will the wishlist solution need to work on a headless or Hydrogen storefront?

Merchants that need cross-feature triggers and unified data collection should consider a solution that bundles retention capabilities and native integrations or book a walkthrough to see examples of combined flows. To schedule a review, book a demo.

Conclusion

For merchants choosing between Swish (formerly Wishlist King) and SWishlist: Simple Wishlist, the decision comes down to priorities and scale. SWishlist is a pragmatic, affordable option for stores that want a fast, low-cost wishlist with sharing and multi-language support. Swish is better suited to growth-focused merchants that want managed onboarding, unlimited usage, and native integrations with Klaviyo, GA4, and Meta — particularly those running headless or Shopify Plus storefronts.

If the goal is to reduce tool sprawl and drive retention across multiple channels, consolidating wishlist functionality into a single retention platform often provides superior long-term value. Growave’s integrated approach aligns wishlist data with loyalty, reviews, referrals, and VIP tiers to increase repeat purchases and simplify operations. Merchants interested in consolidating several retention features into one vendor should review how to consolidate retention features and consider installing directly from the Shopify App Store.

Start a 14-day free trial to evaluate how an integrated retention platform can replace multiple single-purpose apps and improve customer lifetime value.

FAQ

Which app is better for a small store with limited budget?

SWishlist: Simple Wishlist is a strong fit for budget-minded merchants. The Free and Basic plans provide practical wishlist functionality and language support at minimal cost. For merchants that later need more sophisticated engagement or analytics, upgrading or migrating to an integrated solution can be considered.

Which app is best for enterprise or Shopify Plus merchants?

Swish is targeted at ambitious brands and Shopify Plus merchants, with explicit Hydrogen and headless support and a Plus-tier that includes white-glove onboarding and a dedicated account manager. Enterprises that need an integrated retention strategy should also evaluate platforms that combine wishlist with loyalty and reviews.

How does an all-in-one platform compare to specialized apps?

An all-in-one retention platform centralizes wishlist behavior with loyalty, referrals, and reviews, enabling coherent campaigns and a single view of customer activity. This reduces vendor management, maintains consistent UX, and often provides better long-term value. For merchants that rely on multiple retention channels, consolidation typically reduces friction and improves measurement.

Can a merchant start with SWishlist or Swish and later consolidate?

Yes. Many merchants begin with a specialized app to validate wishlist ROI and later consolidate as retention strategies mature. When planning migration, confirm data export options and mapping for wishlist events so wishlist history and customer signals can be preserved in the new platform.