Swish (formerly Wishlist King) vs. Super Wishlist: An In-Depth Comparison

Introduction

Choosing the right wishlist app is one of the small decisions that can have an outsized effect on retention, recovery, and lifetime value. Many merchants face a flood of options in the Shopify App Store, and the wrong choice can lead to feature gaps, multiple integrations, or unexpected maintenance costs. This comparison focuses on two widely considered wishlist tools: Swish (formerly Wishlist King) and Super Wishlist.

Short answer: Swish (formerly Wishlist King) is a polished, enterprise-ready wishlist solution that suits brands that need deep customization, analytics, and support for headless or Shopify Plus setups. Super Wishlist is a compact, budget-friendly option geared toward small stores that want basic wishlist functionality, email alerts, and quick setup. For merchants who want to reduce tool sprawl and combine wishlist functionality with loyalty, referrals, and reviews, an integrated retention platform offers better long-term value.

The purpose of this article is to provide an in-depth, feature-by-feature comparison of Swish (formerly Wishlist King) and Super Wishlist, so merchants can pick the app that best fits their technical needs, budget, and growth plan. After the direct comparison, this post also explains why a consolidated retention platform can be a higher-value option for merchants who want to scale without stacking multiple single-purpose apps.

Swish (formerly Wishlist King) vs. Super Wishlist: At a Glance

Feature Comparison

Core Wishlist Functionality

Save-for-later UX and placement

Swish:

• Offers sitewide wishlist buttons that can be placed on product cards, PDPs, search results, and recommendation blocks.
• Integrates with themes and supports custom styling to match store aesthetics.
• Supports both saved items and curated wishlists that can be surfaced in multiple contexts.

Super Wishlist:

• Provides lightweight add-to-wishlist buttons and quick implementation for themes.
• Includes wishlist page, popup, and drawer display options on paid plans.
• Focuses on simplicity: easy to integrate and get running in minutes.

Practical takeaway: Swish is better for brands that want control over visibility and a consistent UX across many touchpoints. Super Wishlist is a faster, lower-friction option for stores that only need basic placement and a standard wishlist page.

Saved Lists, Multiple Lists, and Sharing

Swish:

• Unlimited wishlists and saved items across all plans.
• Customer accounts support and meaningful wishlist curation.
• Likely supports sharing features via native UI or by integrating with social/marketing channels (explicit sharing pathways are part of the value proposition).

Super Wishlist:

• Multiple lists included on paid plans.
• Public or guest wishlist options and sharing via email and social media.
• Trending wishlist widget (highest tier) to surface popular items.

Practical takeaway: Both apps allow multiple lists and sharing, but Swish emphasizes unlimited scale and deeper curation tools. Super Wishlist covers the essentials and adds social-sharing features for viral discovery.

Notifications and Alerts (Price Drops, Restock, Low Stock)

Swish:

• Automated and highly personalized wishlist notifications are a core offering.
• Integrations with Klaviyo and Meta suggest the ability to build complex notification funnels and personalize messages using customer data.
• Advanced analytics enable targeting notifications to drive conversion at the optimal moment.

Super Wishlist:

• Built-in auto email alerts for low-stock, restock, and price drops are provided.
• Advanced plan includes auto reminder emails and price-drop alerts.
• Integrates with Klaviyo and Brevo for email workflows.

Practical takeaway: Both apps support restock and price-drop alerts. Swish is likely to be better when merchants want intricate segmentation and personalization via analytics. Super Wishlist provides simple, effective alerts for merchants who rely on out-of-the-box email triggers.

Guest vs. Account-Based Wishlist Behavior

Swish:

• Works with Customer Accounts and is designed to track shoppers across sessions and devices when logged in.
• Unlimited sessions suggests persistent wishlist behavior for signed-in customers.

Super Wishlist:

• Supports public or guest wishlists, enabling users without an account to save items.
• For merchants prioritizing accountless shoppers, Super Wishlist provides immediate functionality without forcing registration.

Practical takeaway: For stores that want to encourage account creation and stitch wishlists into a loyalty or lifecycle program, Swish’s account-level approach is better. For retailers that prioritize low friction and guest saving, Super Wishlist is competitive.

Integrations and Ecosystem Compatibility

Email & Marketing Integrations

Swish:

• Explicitly calls out Klaviyo, GA4, and Meta integrations out of the box.
• Connected analytics and marketing integrations permit advanced lifecycle triggers and A/B measurement.

Super Wishlist:

• Integrates with Klaviyo and Brevo; Mailchimp and Omnisend are noted as “coming soon.”
• Provides straightforward hooks for email alerts.

Practical takeaway: Swish’s native integrations extend beyond email into analytics and ads, which is important for multi-channel campaigns. Super Wishlist covers key email providers but has a narrower set of integrations at present.

Theme & Headless Compatibility

Swish:

• Promotes theme compatibility and has Shopify Plus features, including Hydrogen and headless stack support in the Plus tier.
• Offers free setup across all plans, with white-glove onboarding for Plus customers.

Super Wishlist:

• Designed for quick theme integration and simple deployment.
• Lacks explicit headless or Hydrogen support messaging.

Practical takeaway: Swish is built with headless and enterprise architectures in mind, making it a better fit for technical teams or larger merchants. Super Wishlist suits stores using standard Liquid themes and seeking rapid deployment.

Third-Party & Platform Integrations

Swish:

• Works with Checkout, Hydrogen, Customer Accounts, Search Recommendations — a broad ecosystem that supports advanced customer journeys.

Super Wishlist:

• Works with Klaviyo and Brevo; future compatibility with other ESPs is suggested.

Practical takeaway: For stores that use advanced Shopify features or rely on a connected stack, Swish’s broader compatibility is a strength. Super Wishlist keeps the integration surface small and manageable.

Analytics, Reporting & Actionability

Swish:

• Highlights “advanced analytics and wishlist curation,” which implies built-in dashboards that show wishlist activity, conversion lift, and product demand signals.
• These analytics can inform inventory planning, promotions, and personalized campaigns.

Super Wishlist:

• Includes reporting on wishlists with limited analysis compared to enterprise dashboards.
• Alerts and email reminders are actionable, but in-app analytics may be less robust.

Practical takeaway: Brands that intend to use wishlist data as a strategic input for merchandising or targeted marketing will find more value in Swish’s analytics. Smaller merchants can still gain practical benefits from Super Wishlist’s basic reports and alert logs.

Customization, Theming, and Developer Support

Swish:

• Free setup and customization across plans, plus white-glove onboarding at the Plus tier.
• Emphasis on matching the store aesthetic and working with custom themes suggests hands-on developer support.

Super Wishlist:

• Offers within-scope customization on higher plans and quick theme integration options.
• Prioritizes merchant self-service with straightforward customization for buttons and icons.

Practical takeaway: If brand consistency and tailored UX are priorities, Swish’s free setup and customization service provide direct value. Super Wishlist suits merchants who prefer simple, self-service customizations and lower complexity.

Onboarding & Ongoing Support

Swish:

• Free setup and onboarding for all plans, with priority support and dedicated account management for Plus customers.
• White-glove onboarding speaks to a concierge approach for enterprise stores.

Super Wishlist:

• Minimal onboarding friction; app is designed for quick installation and setup.
• Support details are less extensive; merchants should confirm response SLAs.

Practical takeaway: Swish’s onboarding is a competitive advantage for merchants that want a hands-on launch experience. Super Wishlist’s quick setup is useful for DIY merchants who want to get running immediately.

Pricing & Value Comparison

Pricing is more than the monthly fee. It’s about features unlocked, onboarding, integration overhead, and total cost of ownership as stores scale.

Swish Pricing

• Basic Shopify: $19 / month — includes all features, free setup, unlimited wishlists & saved items, unlimited sessions.
• Shopify: $29 / month — same inclusions, aimed at stores on Shopify plan.
• Advanced Shopify: $49 / month — includes all features for Advanced plan customers.
• Shopify Plus: $99 / month — Plus exclusives: free white glove onboarding, priority support, dedicated account manager, Hydrogen & headless stacks.

Value considerations:

• Free setup and customization across plans reduce the initial implementation cost.
• The Plus tier’s higher fee can be offset by lower integration and development overhead for headless/Plus stores.
• Unlimited wishlists and sessions mean predictable per-user costs as the store grows.

Super Wishlist Pricing

• Free: Free — allows 100 wishlist items, wishlist page, button/icon customization, language modification, and reporting.
• Basic: $4.99 / month — unlimited wishlist items, multiple lists, wishlist page/popup/drawer, public/guest wishlist, sharing.
• Advanced: $8.99 / month — custom branding, import/export wishlist data, price-drop & restock alerts, auto reminder email, Klaviyo/Brevo integration.
• Super: $10.99 / month — Advanced plus save-for-later, product like functionality, trending wishlist widget, within-scope customization.

Value considerations:

• Super Wishlist is extremely affordable, making it accessible to new stores and those with tight budgets.
• Free tier enables evaluation before committing, but higher tiers unlock automation and integrations.
• For merchants primarily looking for basic wishlist and alerts, Super Wishlist represents better value for money.

Total Cost of Ownership

• For small merchants with straightforward needs, Super Wishlist presents a lower monthly bill and fast implementation.
• For brands that want to avoid developer time, support friction, or need enterprise integrations, Swish’s higher tiers may reduce indirect costs even though the monthly fee is larger.
• Consider the cost of stacking additional single-purpose apps if wishlist behavior will be integrated into loyalty, reviews, referral campaigns, or advanced email flows. The cost and complexity of multiple apps can exceed a single comprehensive retention suite.

Scalability & Enterprise Readiness

Swish:

• Designed to scale with Shopify Plus, with features tailored for headless/Hydrogen setups.
• Dedicated account management and priority support for Plus customers streamline growth-stage implementations.
• Unlimited wishlists and an emphasis on advanced analytics indicate suitability for higher-volume stores.

Super Wishlist:

• Simpler architecture and lower pricing make it a good fit for small-to-midsize shops.
• Limited review count and narrower integration set suggest that large merchants should evaluate extensibility before committing.

Practical takeaway: For merchants planning rapid growth or operating on Shopify Plus, Swish is the safer choice. Super Wishlist is likely sufficient for stores that do not require enterprise-level scalability.

Data Ownership, Security & Compliance

General considerations for wishlist apps:

• Merchants should confirm where wishlist data is stored, retention policies, and how it is exported.
• Look for export/import features (Super Wishlist offers this on Advanced), API access, and integrations that enable syncing wishlist signals into analytics or CRM platforms.

Swish:

• Focus on analytics and integrations suggests stronger support for data exports and event tracking (e.g., GA4).
• White-glove onboarding can be useful to ensure privacy and tracking configurations are implemented correctly.

Super Wishlist:

• Offers import/export on the Advanced plan, providing basic access to wishlist data.
• Merchants should validate security practices and request documentation for data handling.

Practical takeaway: Large merchants and regulated industries should prioritize apps with robust data portability and documented security practices. Swish’s enterprise focus often translates into clearer support for those needs.

Migration, Maintenance & Developer Overhead

Swish:

• Free setup and customization reduce the initial developer involvement.
• Headless/Hydrogen support reduces the need for bespoke engineering for Plus customers when handled by the Swish team.

Super Wishlist:

• Low-code, quick-install approach reduces maintenance.
• Within-scope customization on higher tiers allows minor refinements without extensive engineering.

Practical takeaway: Choose Swish to minimize long-term developer hours for complex integrations; choose Super Wishlist to keep maintenance minimal for simple use cases.

Pros and Cons — Clear Summary

Swish (formerly Wishlist King)

Pros:

• Robust analytics and wishlist curation.
• Extensive integrations (Klaviyo, GA4, Meta) for multi-channel personalization.
• Free setup and customization across plans; white-glove onboarding at Plus.
• Headless and Shopify Plus support.
• Unlimited wishlists and sessions at all paid tiers.

Cons:

• Higher monthly cost than entry-level wishlist apps.
• May be overkill for very small merchants with basic needs.

Super Wishlist

Pros:

• Extremely affordable with a functioning free tier.
• Quick to install and simple to operate.
• Built-in alerts (restock, price drop) and social sharing features.
• Multiple lists, public/guest options, and basic reporting.

Cons:

• Smaller review base and limited visibility into enterprise capabilities.
• Fewer integrations and no explicit headless/Hydrogen messaging.
• Onboarding and support may be less comprehensive for complex setups.

Choosing Based on Business Needs

• For brands on a tight budget prioritizing a simple, focused wishlist and email alerts: Super Wishlist is a solid choice. The free plan enables testing, and the paid tiers unlock automation at a low monthly cost.
• For brands that need analytics, headless or Plus support, and hands-on onboarding: Swish (formerly Wishlist King) is the more suitable option. Its integrations and enterprise features make it a better fit for merchants that treat wishlist behavior as strategic data.
• For merchants who plan to leverage wishlist signals across loyalty programs, referrals, and reviews: a unified retention platform reduces app sprawl and operational complexity (see the Alternative section below).

Real-World Operational Considerations

• Marketing Automation: If the store already uses Klaviyo and GA4, evaluate how each app surfaces wishlist events into those systems. Swish’s explicit GA4 and Meta integrations can make it easier to measure ROI on wishlist-driven campaigns.
• Inventory Planning: Use wishlist data to inform reorders and promotional timing. Both apps offer alerts, but Swish’s analytics will provide better signals for merchandising decisions.
• UX Consistency: For brands with complex templates or custom front-end components, Swish’s theme matching and onboarding reduce the risk of visual mismatch.
• Conversion Tracking: Confirm how each app reports conversions tied to wishlist notifications to avoid double-counting or attribution gaps.

The Alternative: Solving App Fatigue with an All-in-One Platform

Single-purpose apps solve a narrow problem well, but they also create operational complexity. Merchants face recurring costs, multiple integration points, and the overhead of coordinating several vendors. This cumulative burden is often called app fatigue: the maintenance drain that slows teams and introduces fragility into the tech stack.

Why app fatigue matters:

• Increased friction for marketing: multiple data silos make it harder to target customers across loyalty, wishlist, referrals, and reviews.
• Higher total cost of ownership: each app adds its own subscription, integration, and support overhead.
• Fragmented customer experience: inconsistent UX and duplicate notifications can confuse shoppers.
• Slower experimentation: the effort required to stitch together data from different tools limits the speed of learning.

Growave’s approach—More Growth, Less Stack—targets those exact pain points by combining wishlist functionality with loyalty, referrals, reviews, and VIP tiers inside a single platform. This reduces the number of apps merchants need and centralizes customer signals for higher-impact campaigns.

Why a unified platform can be better:

• Consolidated data: wishlist events, review actions, and referral activity live in the same dataset, enabling more accurate segmentation and automation.
• Reduced integration work: fewer third-party connectors to maintain means faster launches and fewer points of failure.
• Consistent support and onboarding: one vendor manages cross-feature onboarding and troubleshooting.
• Better lifetime value optimization: loyalty and rewards can leverage wishlist behavior to trigger point offers, VIP upgrades, or targeted discounts.

Explore how a single retention platform can consolidate features, reduce operational complexity, and centralize customer insights by visiting consolidate retention features. For merchants who prefer to browse the app first, installing from the Shopify App Store is straightforward: install the app from the Shopify App Store.

Book a personalized demo to see how an integrated retention stack improves retention and simplifies operations. (Book a demo)

Growave at a Glance — What it Combines

• Loyalty and rewards, designed to increase repeat purchases and encourage higher average order value.
• Wishlist features integrated with loyalty logic, so wishlist actions can drive points or targeted campaigns.
• Reviews & UGC to collect and showcase customer feedback and enhance conversion.
• Referrals and VIP tiers to turn existing customers into active promoters.
• Native integrations with popular tools and enterprise support for Shopify Plus.

Merchants considering a move away from single-purpose apps can learn more about building loyalty and rewards that drive repeat purchases and how to collect and showcase authentic reviews inside a single platform. These integrated capabilities mean wishlist signals are not isolated—they become triggers for reward points, VIP invitations, or review requests.

Practical Benefits Compared to Single-Feature Apps

• Faster time to value: onboarding a single platform is typically faster than installing and integrating multiple apps.
• Lower maintenance: fewer updates and fewer compatibility issues with theme or checkout changes.
• Unified reporting: run cohort analysis and attribution across wishlist, loyalty, and referrals from one dashboard.
• Predictable scaling: pricing tiers are built around order volume and features, not per-app subscription creep.

For merchants on Shopify Plus or planning a major growth phase, review the details on solutions for high-growth Plus brands. For further proof points, browse customer stories from brands scaling retention.

Integrations & App Store Availability

Growave integrates with many platforms merchants already rely on, reducing the need to bolt on separate wishlist or review apps. To evaluate compatibility and install quickly, merchants can install the app from the Shopify App Store or check pricing and plans to see which tier matches their growth stage at consolidate retention features.

ROI Considerations

When comparing TCO, merchants should factor in:

• Monthly subscriptions across multiple single-purpose apps.
• Developer time to integrate and maintain connectors.
• Opportunity cost of fragmented data that slows personalization and upsell moments.

A single platform can produce more efficient marketing workflows and faster experimentation cycles. Merchants that prioritize long-term LTV growth often realize better ROI by consolidating retention tools rather than buying narrowly focused apps.

Implementation Checklist: Switching from Single-Feature Apps to an Integrated Platform

Use the following checklist to evaluate a move from apps like Swish or Super Wishlist to an integrated platform:

• Audit current behavior tracking: list wishlist events, email triggers, and data flows.
• Map how wishlist actions feed into loyalty, reviews, or referral programs.
• Confirm data portability: export wishlists and customer lists from existing apps (Super Wishlist offers import/export on Advanced).
• Define success metrics: incremental revenue from wishlist-driven notifications, changes in repeat purchase rate, and uplift in review collection.
• Run a pilot: start with wishlist + loyalty features and expand to referrals and reviews after validating early results.
• Check support and migration services: platforms that offer onboarding and migration help reduce downtime.

For merchants who want a guided assessment, Growave offers resources to explore pricing and capabilities at consolidate retention features and deeper feature pages to understand exact workflows for loyalty and rewards that drive repeat purchases and collect and showcase authentic reviews.

Conclusion

For merchants choosing between Swish (formerly Wishlist King) and Super Wishlist, the decision comes down to complexity and scale. Swish is the better fit for brands that need enterprise-grade features: headless/Hydrogen support, robust analytics, hands-on onboarding, and broad integrations. Super Wishlist is a strong value option for small stores focused on a quick setup, basic wishlist functionality, and cost-conscious automation.

However, many merchants will outgrow single-purpose wishlist apps as wishlist behavior becomes tied to loyalty programs, referrals, and reviews. For teams looking to reduce tool sprawl and centralize retention tactics, a unified platform can deliver better long-term value. Explore how consolidating retention tools simplifies operations and accelerates growth at consolidate retention features. Merchants can also install the app from the Shopify App Store to begin evaluation.

Start a 14-day free trial to see how an integrated retention stack accelerates growth. (See pricing and start a trial)

FAQ

What are the main differences between Swish (formerly Wishlist King) and Super Wishlist?

• Swish targets merchants that need enterprise integrations, analytics, and headless/Plus support; it includes hands-on onboarding and more advanced data capabilities. Super Wishlist aims at simplicity and affordability, providing core wishlist features, alerts, and social sharing for small-to-midsize stores.

Which app has better integration with marketing stacks like Klaviyo and GA4?

• Swish advertises out-of-the-box integrations with Klaviyo, GA4, and Meta, making it easier to build cross-channel campaigns. Super Wishlist integrates with Klaviyo and Brevo and is expanding compatibility, but currently has a narrower list of integrations.

Is Super Wishlist good enough for a growing Shopify store?

• Yes — Super Wishlist offers a cost-effective way to add wishlist features and notifications, and the paid tiers unlock automation and data import/export. Growing stores should assess whether the app’s integration surface and analytics meet future needs.

How does an all-in-one platform compare to specialized apps like Swish or Super Wishlist?

• An all-in-one retention platform reduces the number of separate subscriptions and integrations, centralizes data for better personalization, and speeds up experimentation by keeping wishlist, loyalty, reviews, and referral signals together. For merchants that want to scale retention without adding operational complexity, consolidating into a single platform can offer better value for money and faster time to impact. Learn more about building integrated loyalty and retention workflows at loyalty and rewards that drive repeat purchases and how reviews factor into conversion at collect and showcase authentic reviews.