Swish (formerly Wishlist King) vs. Stylaquin: An In-Depth Comparison

Introduction

Choosing the right merchandising and engagement app for a Shopify store feels simple until the decision affects conversion rates, retention, and the number of apps in the stack. Wishlist functionality can boost repeat visits and conversions, but the right implementation depends on product mix, growth stage, and long-term retention strategy.

Short answer: Swish (formerly Wishlist King) is a focused, feature-rich wishlist tool that scales from Basic Shopify to headless and Plus stores with strong integrations and concierge setup. Stylaquin emphasizes visual discovery and interactive shopping experiences (Look Books, Idea Boards) to increase session time and discovery for fashion brands. For merchants who want wishlist capabilities plus broader retention tools without adding more single-purpose apps, an integrated suite like Growave often represents better value for money and reduces app fatigue.

This post provides an in-depth, feature-by-feature comparison of Swish and Stylaquin, assesses pricing and integrations, highlights use cases, and then explains why some merchants prefer a consolidated retention platform. The goal is an impartial guide that helps merchants pick the right tool for their business needs.

Swish (formerly Wishlist King) vs. Stylaquin: At a Glance

Deep Dive Comparison

Core Philosophy and Product Positioning

Swish: Wishlist as a conversion lever

Swish positions the wishlist as a revenue-driving, fully-customizable tool. The app focuses on capturing product intent across the shopping journey, then using automated and personalized notifications to convert that intent into orders. Setup and theming are emphasized as part of the product experience—Swish offers free setup and customization to ensure integration looks native and functions across themes and headless setups. The product messaging highlights analytics, wishlist curation, and integrations with common lifecycle tools (Klaviyo, GA4, Meta).

Stylaquin: Wishlist as discovery and engagement

Stylaquin frames wishlist functionality as part of a richer shopping experience. The product promotes features like a Look Book and Idea Board intended to increase browsing depth and session duration, which then cascade into SEO and retention benefits. Stylaquin pitches itself as a discovery layer for fashion stores—keeping shoppers engaged longer and encouraging repeat visits through curated, visual interaction.

Features: What Each App Actually Does

Swish — Core Features

• Persistent wishlist accessible across the shopping journey (product pages, collections, search).
• Unlimited wishlists and saved items on all plans.
• Advanced analytics and wishlist curation tools to surface popular items and trends.
• Automated wishlist notifications (cart recovery styled for saved items, price drop alerts, back-in-stock).
• Integrations with Klaviyo, GA4, Meta out of the box.
• Theme integration and free setup service (design and onboarding included).
• Support for headless/Hydrogen flows and Checkout compatibility on Plus plan.

Benefits merchants will feel:

• Reduced friction to save items and return.
• Data capture for remarketing and lifecycle emails.
• Seamless visual integration with store branding.

Stylaquin — Core Features

• Visual Look Book to present curated sets and editorial-style shopping.
• Personal Idea Board that functions as an enhanced wishlist with visual curation.
• Emphasis on session duration and discovery-driven browsing.
• SEO benefits derived from longer sessions and repeat visits.
• No theme changes required—designed to work without altering storefront theme.

Benefits merchants will feel:

• Shoppers spend more time on site, increasing discovery.
• Fashion-focused presentation encourages outfit building and cross-sell discovery.
• Potential organic gains from improved engagement metrics.

Head-to-Head Feature Observations

• Wishlist depth: Both provide wishlist functionality, but Swish offers more explicit lifecycle automation (notifications, analytics) while Stylaquin focuses on visual curation.
• Analytics & data: Swish lists analytics and GA4/Klaviyo integrations; Stylaquin promotes engagement metrics but lacks detailed public integration listings.
• Customization & onboarding: Swish provides free setup and customization—useful for merchants who need precise theming. Stylaquin claims non-intrusive integration without theme changes, which is simpler but may limit visual control.
• Headless/Hydrogen: Swish explicitly supports headless stacks on higher tiers; Stylaquin does not advertise headless support.

Pricing & Value

Pricing analysis should focus not only on monthly cost but on the true cost of ownership: fees, commissions, setup effort, and whether features meet a merchant’s revenue goals.

Swish Pricing Snapshot

• Basic Shopify: $19/month — All features included, free setup, unlimited wishlists & sessions.
• Shopify: $29/month — All features included.
• Advanced Shopify: $49/month — All features included.
• Shopify Plus: $99/month — Plus plan exclusives include white-glove onboarding, priority support, dedicated account manager, Hydrogen/headless support.

Value notes:

• No revenue share or commission—predictable monthly cost.
• Free setup reduces initial implementation cost and risk.
• Clear Plus-tier support for enterprise needs (account manager, priority support).

Stylaquin Pricing Snapshot

• Basic: $29/month — plus 5% commission on extra sales generated by Stylaquin.
• Shopify: $49/month — plus 5% commission on incremental sales.
• Advanced: $99/month — scales with merchant; 5% on new revenue.
• Shopify Plus: $199/month — plus 5% success commission.

Value notes:

• Commission model aligns vendor incentives with performance but introduces variable cost.
• For stores with modest incremental revenue, the commission can be small; for high-volume uplift the 5% fee can materially increase total cost.
• The base monthly price is higher than Swish for entry tiers, but Stylaquin couples that with a performance fee.

Pricing Comparison — Which Model Suits Which Merchant?

• Merchants who prefer predictable software costs and want full control over retention and lifecycle automation will likely prefer Swish’s fixed monthly model.
• Merchants who appreciate a performance-aligned vendor and expect small incremental revenue may like Stylaquin’s commission approach, provided the vendor’s uplift is reliable and measurable.
• The commission model requires robust attribution. If attribution is unclear, merchants could overpay on incremental fees or undervalue true uplift.

Integrations & Technical Fit

Integrations determine how wishlist behavior plugs into lifecycle channels, CRM, and analytics.

Swish Integrations

• Klaviyo: allows triggered email flows and advanced segmentation.
• GA4: tracks engagement and wishlist-driven conversions in analytics.
• Meta: likely for dynamic ads or conversion tracking.
• Works With: Checkout, Hydrogen, Markets, Customer Accounts, Search Recs — showing a technical readiness across modern Shopify stacks.

Practical impact:

• Swish can feed wishlist intent directly into email flows, ad targeting and analytics, enabling revenue attribution and personalization.
• Headless and Hydrogen support means Swish can be used by merchants experimenting with composable storefronts.

Stylaquin Integrations

• No explicit integrations listed publicly in the provided data.
• Product positioning suggests on-site features drive engagement without requiring heavy integration.

Practical impact:

• If a merchant needs wishlist signals in Klaviyo or GA4, Stylaquin may require custom work or lack native hooks, increasing reliance on engineering resources.
• For merchants focused solely on on-site discovery and who do not require integration with email or ad platforms, Stylaquin’s approach could be sufficient.

Onboarding, Support & Reviews

Swish

• Review count: 272, Rating: 5.
• Free setup and customization on all plans—lowers implementation friction.
• Plus plan adds white-glove onboarding, priority support, and an account manager.
• High review count suggests a mature product with established merchant feedback.

What this implies:

• The free setup and strong review presence indicate Swish invests in merchant success and has a track record across stores of varying sizes.

Stylaquin

• Review count: 3, Rating: 5.
• Less public social proof based on review count.
• Support and onboarding details not specified in the data provided.

What this implies:

• The low number of reviews means limited public feedback. Merchants should request case studies, references, or a demo to validate performance expectations.

UX & Merchandising Experience

Swish UX

• Swish aims to make wishlisting frictionless across the storefront.
• Seamless theme integration and full customization means UI can be consistent with brand style.
• Automated notifications and analytics support a merchandising loop: capture intent → nudge → convert → analyze.

Merchants who will appreciate this:

• Brands that want a native-like wishlist tied to lifecycle marketing.
• Stores that need predictable behavior across desktop, mobile, and headless setups.

Stylaquin UX

• Emphasizes curated visual experiences: Look Books and Idea Boards.
• Designed to increase time on site and cross-product discovery.
• Might be particularly appealing for fashion brands where styling and curation drive purchases.

Merchants who will appreciate this:

• Brands with strong visual merchandising needs and limited product complexity.
• Stores that rely on outfit building and editorial discovery to sell products.

Measurement: Attribution, KPIs, and Expected Outcomes

Both apps claim to drive more sales, but measurement approaches differ.

Swish Measurement

• With native integrations to GA4 and Klaviyo, wishlist-driven funnels are easier to track.
• Expected KPIs: wishlist saves, conversion rate from wishlist to purchase, email open/click-through rates for wishlist reminders, incremental revenue tied to wishlist campaigns.

Practical action:

• Merchants can A/B test wishlist notification copy and timing using Klaviyo flows and track conversions in GA4 to attribute uplift.

Stylaquin Measurement

• Focuses on engagement metrics: session time, pages per session, repeat visits, and (by extension) improved SEO signals.
• Expected KPIs: session duration, product view depth, repeat visits, conversions attributable to look books or Idea Board interactions.

Practical action:

• Merchants should track engagement KPIs and correlate them with conversion lifts. If integrations are limited, some measurement may require manual tracking or custom analytics.

Security, Performance & Scalability

Swish

• Explicitly supports Checkout and Hydrogen, suggesting attention to performance and compatibility with modern Shopify architecture.
• Unlimited sessions and unlimited wishlists indicate scalability for high-traffic stores.

Stylaquin

• Emphasizes non-invasive integration (no theme changes), which can reduce risk.
• Less public detail on headless or Checkout compatibility—merchants with complex, high-traffic setups should confirm performance SLAs.

Pros and Cons

Swish — Pros

• Strong review volume (272) with a perfect rating (5).
• Free setup and customization reduce time-to-value.
• Predictable pricing with no commission.
• Rich integrations (Klaviyo, GA4, Meta) and headless/Hydrogen support.
• Enterprise features for Shopify Plus merchants.

Swish — Cons

• Focused on wishlist; merchants will need separate apps for loyalty, referrals, and reviews.
• Advanced personalization beyond wishlist behaviors may require additional tools.

Stylaquin — Pros

• Visual-first approach that boosts discovery and session depth.
• Idea Board and Look Book features are valuable for fashion-focused merchandising.
• Performance-aligned pricing model (5% success commission) may appeal to revenue-conscious merchants.

Stylaquin — Cons

• Very small public review base (3 reviews), making vendor evaluation harder.
• Commission model can become expensive if uplift is misattributed or if incremental sales scale quickly.
• No explicit integrations listed, which may limit lifecycle marketing and reporting.

Which App Is Best For Which Merchant?

• Choose Swish if:
  • The priority is predictable pricing and full wishlist functionality across all themes and headless setups.
  • The merchant requires integrations with Klaviyo, GA4, or Meta to feed wishlist behavior into lifecycle campaigns.
  • The brand values dedicated onboarding and theme-level customization to ensure the wishlist feels native.
• Choose Stylaquin if:
  • The brand is fashion-focused and needs a Look Book/Idea Board to drive discovery and outfit cross-sells.
  • The merchant is comfortable with a performance-based pricing model and can measure the incremental revenue attributable to the app.
  • Integrations with lifecycle tools are not a priority or can be handled via custom engineering.

The Alternative: Solving App Fatigue with an All-in-One Platform

The Problem: App Fatigue and Tool Sprawl

As stores grow, merchants often add single-purpose apps for incremental gains: one app for wishlist, another for loyalty, a third for referrals, plus a reviews app, and so on. This creates several problems:

• Fragmented user data across tools makes coherent lifecycle campaigns difficult.
• Multiple subscription fees and success commissions add up—total cost of ownership can exceed expectations.
• Maintenance overhead: theme breakages, app conflicts, duplicated customer experiences.
• Slower time to insight because intent signals (wishlists, reviews, loyalty activity) are siloed.

Merchants seeking long-term retention and higher lifetime value encounter diminishing returns when the stack grows beyond a handful of tightly integrated tools.

The Solution: Consolidation and Cohesive Data

An integrated retention platform replaces multiple single-purpose apps with one suite that centralizes intent signals and automates campaigns. This reduces third-party touchpoints and unlocks cross-feature use cases that single apps struggle to deliver.

Growave’s philosophy—More Growth, Less Stack—focuses exactly on this consolidation. Rather than stitching together wishlist functionality from one vendor, loyalty from another, and reviews from a third, Growave offers a connected set of features to drive retention, increase LTV, and reduce platform complexity.

• For merchants who want to consolidate retention features, review Growave’s pricing options and evaluate the cost-benefit of replacing multiple apps with one centralized suite: consolidate retention features.
• For merchants preferring to install through Shopify, Growave can be installed from the Shopify App Store.

Growave: Feature Set and How It Addresses App Fatigue

Growave bundles several retention tools in a single platform—reducing integration work and centralizing customer data.

Key components:

• Loyalty & Rewards: A program engine for points, rewards, VIP tiers, and membership-driven incentives. Merchants can design programs that directly increase repeat purchases and average order value. See how merchants build loyalty and rewards that drive repeat purchases.
• Reviews & UGC: Tools to collect, moderate, and publish product reviews and user-generated content. This helps build social proof without an extra app. Merchants can collect and showcase authentic reviews.
• Wishlist: Native wishlist functionality that integrates with loyalty and customer profiles—meaning wishlist intent can feed reward rules and re-engagement campaigns.
• Referrals: Invite-based referral campaigns that convert loyal customers into acquisition channels.
• VIP Tiers and Custom Programs: Allow merchants to create segmented experiences and rewards for high-LTV customers.
• Shopify Plus and enterprise support: Built to scale with options for headless stacks and dedicated success plans for large merchants. Learn how Growave supports solutions for high-growth Plus brands.

Advantages of this approach:

• Unified customer profiles: Wishlist saves, referral activity, and loyalty status live in a single place—enabling personalized, cross-channel campaigns.
• Fewer integrations to manage: One platform integrates with major ESPs, CRMs, and analytics tools.
• More predictable TCO: Consolidating apps often reduces cumulative monthly fees and variable commissions.
• Faster experimentation: Merchants can test combined tactics (e.g., reward customers who convert wishlist items into purchases) without orchestrating multiple systems.

Real-World Outcomes: How Consolidation Changes Growth Metrics

Combining wishlist data with loyalty rules unlocks practical strategies:

• Reward points for wishlist conversions: Encourage wishlisted customers to complete purchases with targeted rewards or temporary bonus points.
• Trigger referral invites from wishlist conversions: When a wishlisted product is purchased, invite purchasers to refer friends with targeted incentives, creating a measurable acquisition loop.
• Use UGC to fuel Look Books: Reviews and customer images collected through the same platform can be used in visual merchandising to replicate Stylaquin-style discovery without a separate app.

Growave provides examples of customer stories and inspiration—useful for benchmarking potential outcomes: customer stories from brands scaling retention.

Integrations & Enterprise Readiness

Growave supports a wide range of integrations common in a merchant’s stack: Klaviyo, Omnisend, Recharge, Gorgias, POS integrations, and more. That breadth reduces the need for custom engineering and ensures data consistency across channels.

Merchants can:

• Integrate loyalty events into Klaviyo flows for triggered campaigns.
• Surface review content across product pages and marketing channels.
• Use headless or Checkout extensions at higher tiers to maintain performance at scale.

For merchants evaluating the switch, practical next steps include reviewing pricing options to model replacement cost and installing the app for a trial. Explore pricing to compare TCO across scenarios: consolidate retention features. For those who prefer a guided approach, book a personalized demo to see how an integrated retention stack improves growth.

Pricing Considerations When Consolidating

Growave offers tiered plans (Free trial available, Entry at $49/month, Growth at $199/month, Plus at $499/month) with varying order allowances and support levels. While the entry price is higher than the cheapest wishlist-only option, the combined value often results in better value for money once merchants account for loyalty, referrals, reviews, wishlist, and integrations that a single platform provides.

Compare this approach to maintaining multiple subscriptions:

• Several single-purpose apps can exceed the cost of Growave while providing less cohesive data.
• Commission models (like Stylaquin’s 5% incremental fee) can add unpredictability; consolidated plans offer predictable tiers and enterprise-grade options.

For an app-first evaluation, Growave’s Shopify App Store listing can be used to install or trial directly: install from the Shopify App Store.

Implementation Guidance: Choosing and Deploying the Right Solution

Decision Checklist for Merchants

When choosing between Swish, Stylaquin, and an all-in-one platform, evaluate against these operational priorities:

• Data integration needs
  • Will wishlist data need to feed email flows and ad audiences?
  • Is GA4 attribution required out of the box?
• Merchandising needs
  • Is visual curation (Look Book) a key driver for conversion?
  • Does the brand need pixel-perfect theme integration?
• Cost predictability
  • Is a fixed monthly fee preferred over commission models?
  • How will variable fees scale with growth?
• Engineering capacity
  • Is there in-house capability to stitch non-integrated tools together?
  • Does the store require headless/Hydrogen support?
• Long-term retention goals
  • Is loyalty or referral mechanics part of the roadmap?
  • Does the merchant want a consolidated growth stack to reduce overhead?

Use these questions to map each option to business priorities. For merchants who need consolidated retention features and predictable pricing, review Growave’s plans to model replacement costs: consolidate retention features.

Implementation Steps (High-Level)

• Inventory current goals: Define KPIs (wishlist-to-conversion rate, repeat purchase frequency, customer LTV).
• Map required integrations: Identify the ESP, analytics, and CRM systems that must receive wishlist data.
• Evaluate vendor proof points: Request case studies or references (especially for Stylaquin, where public reviews are limited).
• Test attribution: Run a short pilot to measure incremental lift and verify attribution methodology.
• Optimize: Use analytics to refine notification cadence, reward levels, and merchandising layouts.

For merchants who prefer guided setup and want to explore consolidated retention features, consider booking a demo: book a personalized demo to see how an integrated retention stack improves growth.

Conclusion

For merchants choosing between Swish (formerly Wishlist King) and Stylaquin, the decision comes down to priorities and technical needs. Swish offers a mature, integration-forward wishlist solution with free setup, predictable pricing, and explicit support for headless/Hydrogen architectures, making it a strong fit for merchants who want wishlist intent to feed lifecycle marketing and analytics. Stylaquin excels at visual discovery—Look Books and Idea Boards are well-suited to fashion brands that depend on editorial-style merchandising and session-depth improvements, but the commission-based pricing and sparse public reviews warrant a careful evaluation of attribution and cost.

For merchants aiming to reduce tool sprawl and capture more retention value from the same data, a unified platform can offer better long-term value. Growave’s integrated suite—combining loyalty, referrals, reviews, and wishlist—replaces multiple single-purpose apps and centralizes customer behavior into actionable programs. Merchants can compare cost and capabilities and consider consolidation to simplify operations and improve ROI by reducing overlapping subscriptions and integrations: consolidate retention features. Growave is also available for merchants who prefer to install directly from the marketplace: install from the Shopify App Store.

Start a 14-day free trial to test how an integrated retention stack reduces app fatigue and increases customer lifetime value: consolidate retention features.

FAQ

How do Swish and Stylaquin differ in terms of integrations with email and analytics tools?

Swish lists native integrations with Klaviyo and GA4, enabling wishlist signals to flow directly into email automation and analytics. Stylaquin emphasizes on-site engagement features but does not publicly list integrations in the provided data. Merchants needing tight ESP or analytics integration will find Swish’s approach easier to implement.

Which app offers better value for money for small merchants?

Small merchants with a tight budget but a need for lifecycle integration will likely find Swish better value for money because of its low entry price ($19/month) and included free setup. Stylaquin’s base price starts higher ($29/month) and introduces a 5% commission on incremental sales, which can increase total cost depending on uplift attribution.

Can Stylaquin’s Look Book replace a dedicated reviews or loyalty program?

Stylaquin’s Look Book focuses on visual discovery and session engagement, which is complementary to reviews and loyalty but does not replace them. For merchants seeking to combine visual merchandising with loyalty-driven repeat purchases and review-based social proof, an integrated platform that includes wishlist, loyalty, and reviews may deliver more consistent long-term growth.

How does an all-in-one platform compare to specialized apps?

An all-in-one platform centralizes customer data and reduces the number of subscriptions and integrations to manage. This simplifies personalization, attribution, and program orchestration (for example, converting wishlist saves into loyalty actions or referral triggers). While specialized apps can excel at a single function, an integrated solution often delivers better value for merchants focused on retention and lifetime value because it reduces complexity and enables cross-feature tactics without heavy engineering. For merchants evaluating consolidation, review the pricing and features to determine if a unified approach meets strategic goals: consolidate retention features.