Swish (formerly Wishlist King) vs. Listr: Wishlist + Reminder: An In-Depth Comparison

Introduction

Choosing the right wishlist app is one of those practical decisions that can meaningfully affect conversion, average order value, and customer retention. Shopify merchants face a crowded ecosystem where single-purpose tools promise fast wins but can add complexity over time. This comparison focuses on two well-known wishlist apps—Swish (formerly Wishlist King) and Listr: Wishlist + Reminder—and examines how each performs across features, pricing, integrations, support, and long-term value.

Short answer: Swish (formerly Wishlist King) is well suited to merchants who want a polished, enterprise-ready wishlist with advanced analytics, strong integrations, and white-glove onboarding—making it a solid fit for brands that value dedicated setup and scalability. Listr: Wishlist + Reminder is a budget-friendly, straightforward option offering core wishlist features plus reminder and price-drop emails, a good match for smaller stores or those that want a low-friction, mostly self-service solution. For merchants who want to consolidate multiple retention functions into a single platform—loyalty, wishlists, referrals, and reviews—an integrated solution may offer better value and less tool sprawl.

This post provides a feature-by-feature, objective comparison to help merchants decide which app fits their needs, then outlines an alternative approach to reduce app fatigue with a single retention platform.

Swish (formerly Wishlist King) vs. Listr: Wishlist + Reminder: At a Glance

Deep Dive Comparison

Product Positioning and Philosophy

Swish: Ambition and polish

Swish positions itself as a full-featured wishlist solution for brands with ambition. The messaging emphasizes customization, integration with marketing stacks (Klaviyo, GA4, Meta), and a free setup service across plans. Swish targets merchants that want a seamless, theme-consistent wishlist experience and the analytics to curate wishlists and act with personalized notifications.

Listr: Simplicity and reminders

Listr—built by Softpulse Infotech—focuses on the core behaviors that move shoppers: reminding customers about items they saved and signalling social proof. The product highlights no-signup wishlist additions, social sharing, and automated reminder cadence. It is clearly positioned for merchants who prioritize low-friction customer actions and affordable email reminders.

Features

A thorough wishlist implementation requires more than a save button. The chart below summarizes capabilities and how the two apps compare in practice.

Wishlist Management

Swish

• Unlimited wishlists and saved items across plans.
• Works with customer accounts, enabling persistent, cross-device saved items.
• Integrates across themes and supports headless/Hydrogen storefronts on higher tiers.
• Customizable wishlist pages and UI to match store aesthetics.

Listr

• Guest wishlist support without sign-in required.
• Shareable wishlist links via email and social networks.
• Customizable icons and a customizable "My Wishlist" page in premium.
• Limits on free tier (up to 100 items).

Analysis: Swish emphasizes persistence, enterprise compatibility, and unlimited scale. Listr prioritizes quick actions and sharing, ideal for stores that do not rely on account logins.

Notifications, Reminders & Price Drop Alerts

Swish

• Automated, highly personalized wishlist notifications.
• Price-drop triggers and product sale notifications with advanced targeting when combined with integrated email tools (e.g., Klaviyo).
• Built-in segmentation and automated flows when used with customer data platforms.

Listr

• Built-in daily, weekly, monthly reminder emails for wishlist items.
• Automatic "wishlist item goes on sale" price-drop emails.
• Customizable email templates available on Premium.

Analysis: Both apps offer reminders and price-drop emails, but Swish’s strength is in integrating those signals into a broader marketing and analytics stack. Listr provides a simple, effective reminder engine out of the box.

Analytics & Reporting

Swish

• Advanced analytics and wishlist curation tools designed to surface top wishlisted items and conversion points.
• Integrations with GA4 and Meta enable deeper funnel tracking and measurement.
• Designed to integrate wishlist data into broader customer analytics for A/B testing and personalization.

Listr

• Basic analytics and reports, including top wishlisted product lists.
• Focused reporting on reminder performance and wishlist growth.
• Not marketed as a deep analytics engine but sufficient for many smaller merchants.

Analysis: Swish is the clear choice for data-first teams seeking to operationalize wishlist data. Listr covers everyday reporting but lacks enterprise-level analytics capabilities.

Customization & Theme Integration

Swish

• Integrates with all themes; free setup and customization ensures a visual match with the store.
• Offers white-glove onboarding and dedicated support on Plus plans for headless implementations.

Listr

• Customizable icons and wishlist page; design flexibility is present but more limited.
• Promotes quick setup and compatibility with product filter apps.

Analysis: Swish invests more in matching brand design and complex theme environments. Listr’s customization is practical and lighter weight.

Social Proof & Sharing

Swish

• Social proof available through wishlist counts and curated curation features.
• Integrations with Meta support dynamic ads and social retargeting based on wishlist behavior.

Listr

• Explicitly displays how many other customers have the product in their wishlist (social proof).
• Shareable links and social sharing options are central to the app’s value proposition.

Analysis: Listr includes straightforward social proof features; Swish enables social proof to be part of a larger marketing strategy through integrations.

Integrations & Technical Compatibility

Integrations Overview

Swish

• Listed integrations include Klaviyo, GA4, Meta, and compatibility with checkout, Hydrogen, markets, search, recommendations, and customer accounts.
• Offers support for Shopify Plus and headless storefronts on higher plans.

Listr

• Compatible with product filter apps, with built-in sharing and email functions.
• Integrations are more focused on the app’s native email and sharing features rather than deep marketing platform ties.

Analysis: Merchants that have an existing ESP or analytics stack (Klaviyo, GA4) will find Swish better suited to connect wishlist behavior into automated flows and reports. Listr is simpler to implement but may require manual workarounds to connect to complex marketing stacks.

Technical Requirements & Headless Support

Swish

• Explicit mention of Hydrogen and headless stacks in Plus plan suggests readiness for modern storefront architectures.
• Dedicated account manager and launch plans for Plus-level merchants support complex rollouts.

Listr

• No explicit headless or Hydrogen mentions; design emphasizes simplicity and product compatibility with filters and themes.

Analysis: Brands planning or running headless stores will prefer Swish’s headless support and dedicated onboarding.

Pricing & Value

Pricing decisions should consider direct cost, time to value, and total cost of ownership when stacking multiple apps.

Swish Pricing

• Basic Shopify: $19/month — includes all features, free setup, unlimited wishlists.
• Shopify: $29/month — includes all features, free setup.
• Advanced Shopify: $49/month — includes all features, free setup.
• Shopify Plus: $99/month — adds white-glove onboarding, priority support, dedicated account manager, headless support.

Value considerations:

• Free onboarding reduces internal implementation cost and risk.
• Higher price tiers add enterprise features and support that can speed integration into complex stacks.

Listr Pricing

• FREE: Up to 100 items added to wishlist, up to 100 wishlist emails, customizable icons, share via email & social.
• PREMIUM: $4.99/month — unlimited everything, email reminders, price-drop emails, customizable templates and pages.

Value considerations:

• Very low entry price and a free tier provide immediate, low-cost testing.
• Premium offers strong value for stores that want reminder emails and price-drop alerts without heavy integration or setup costs.

Price vs. Function Trade-offs

• Swish charges more but includes white-glove services, stronger integrations, and scale. For merchants that will use wishlist data as part of lifecycle marketing, Swish likely delivers better ROI.
• Listr is cost-effective for shops that primarily want reminders, social sharing, and price-drop notifications and are not looking to build wishlist-driven automated campaigns at scale.

Note on wording: Instead of saying “cheaper,” it’s clearer to say Listr delivers better value for money for basic reminder-driven use cases, while Swish provides greater value for merchants who need integration, analytics, and managed onboarding.

Implementation & Onboarding

Swish

• Free setup and customization across all plans indicate a hands-on onboarding approach.
• Dedicated white-glove onboarding and account management for Plus plan stores make migration and custom integrations smoother.
• Offers theme compatibility and bespoke tweaks to match brand standards.

Listr

• Self-service approach with simple setup. The app’s UX supports fast installation and immediate functioning with guest wishlist functionality.
• Customizable templates are available in Premium, but merchants should expect to handle more of the implementation themselves.

Analysis: Time-to-live is typically shorter with Listr for simple needs, while Swish reduces the internal resource burden for polished, integrated implementations.

Support & Reputation

App Store Ratings and Reviews

• Swish: 272 reviews with a rating of 5.0. This volume and rating indicate strong customer satisfaction and consistent performance.
• Listr: 27 reviews with a rating of 4.3. A smaller sample size and a moderate rating suggest a functional app with room for enhancement.

Analysis: Higher review count and a perfect rating favor Swish in terms of merchant trust and perceived reliability. Listr’s smaller user base may reflect a niche or emerging audience.

Support Options

Swish

• Free setup implies more proactive support and onboarding.
• Priority support levels and dedicated account management on Plus plan.

Listr

• Support seems more reactive and focused on product-level assistance; not explicitly marketed as white-glove.

Analysis: For merchants that value ongoing partnership and fast resolutions, Swish’s support model is an advantage.

Security, Data Ownership & Compliance

Both apps operate within Shopify’s ecosystem and are subject to Shopify’s app security requirements. Merchants should evaluate:

• Data access and export capabilities for wishlists and customer identifiers.
• Compliance with data privacy regulations (e.g., GDPR) and opt-in/opt-out handling for email reminders.
• How integrations transfer customer data to third-party platforms like Klaviyo or Meta.

Swish’s enterprise positioning suggests clearer data integration pathways, whereas Listr’s lightweight approach may rely more on built-in emails and Shopify-native flows.

Real-World Impact: KPIs to Expect

Wishlist implementations influence several measurable outcomes. Typical KPIs merchants should track include:

• Wishlist-to-conversion rate: percentage of wishlist items that convert within a timeframe.
• Recovery rate from reminders: how many reminder emails generate sessions/orders.
• Average order value uplift for wishlist-curated promotions.
• Repeat purchase rate and LTV impact when wishlist signals feed loyalty/referral programs.

Swish’s analytics and integration with analytics platforms can improve the fidelity and usability of these KPIs. Listr will provide basic metrics useful for small-to-mid-size stores.

Pros and Cons Summary

Swish (formerly Wishlist King)

Pros:

• Robust feature set with advanced analytics.
• Free setup and customization across plans.
• Strong integrations (Klaviyo, GA4, Meta); headless support on higher plans.
• High app store rating (5.0) with 272 reviews indicating trust.

Cons:

• Higher price point for full enterprise features.
• Feature scope might be overkill for very small stores that only need reminders.

Listr: Wishlist + Reminder

Pros:

• Free tier available for testing with modest limits.
• Very low-cost Premium plan ($4.99/month) unlocking unlimited usage.
• Built-in reminder cadence and price-drop emails; social proof display.
• Simple setup and shareable wishlists.

Cons:

• Limited integrations and analytics compared with Swish.
• Lower review volume and 4.3 rating suggests lower maturity or smaller user base.
• May require additional apps or manual work to connect wishlist behavior to loyalty or review workflows.

Which App Is Best For Which Merchant?

• For brands that want a seamless, fully branded wishlist with white-glove onboarding, integration into a marketing stack, and enterprise features (including headless storefront support), Swish is the stronger match.
• For budget-conscious merchants, startups, or those who want quick reminders and price-drop notifications with minimal fuss, Listr offers better value for money.
• For merchants that plan to rely heavily on wishlist data to drive lifecycle marketing, loyalty, and cross-channel campaigns, selecting an app that integrates tightly with the rest of the stack (or choosing an integrated platform) becomes critical.

The Alternative: Solving App Fatigue with an All-in-One Platform

The Shopify ecosystem makes it possible to pick best-in-class single-purpose apps for every function—wishlists, loyalty, reviews, referrals, and more. That approach can work in the short term but often leads to what merchants call app fatigue: a growing number of integrations, duplicated features, rising monthly costs, and an increasingly complex data architecture.

What Is App Fatigue?

App fatigue is the operational friction and strategic drag that comes from managing many single-purpose tools. Symptoms include:

• Multiple dashboards and inconsistent data definitions.
• Increased monthly fees and overlapping feature spend.
• Difficulty creating unified customer journeys because wishlist data lives in a different app from loyalty or review workflows.
• Slower iteration due to dependency on external partners for feature requests or cross-app automation.

Reducing app fatigue means consolidating retention functionality so wishlist signals feed loyalty and referral programs directly, and reviews and UGC are tied to loyalty actions and product pages.

Growave’s "More Growth, Less Stack" Value Proposition

Growave positions itself as a retention-focused platform that combines multiple features in one integrated suite: loyalty and rewards, referrals, reviews and UGC, wishlists, and VIP tiers. This approach aims to reduce tool sprawl and deliver cohesive customer experiences without stitching together disparate systems.

Key facets of Growave’s approach:

• Unified data model across loyalty, reviews, referrals, and wishlist features.
• Pre-built integrations with major marketing and customer service platforms to keep the stack lean.
• Enterprise-ready options for Shopify Plus and headless storefronts.

Merchants that consolidate retention tools can often improve LTV, reduce churn, and simplify operations.

How Growave Addresses the Limitations of Single-Purpose Apps

• Consolidated analytics: Wishlist saves and conversion behaviors automatically feed loyalty and referral reporting, removing manual exports.
• Reduced monthly cost per feature compared to paying separately for wishlist, review, referral, and loyalty apps.
• Native integrations with popular tools minimize data transfer friction.
• Centralized support and onboarding align priorities across retention channels.

To review pricing tiers and decide whether an integrated model fits the business, merchants can compare plans and scale options via the Growave pricing page for a clear view of cost versus bundled functionality: consolidate retention features.

Growave’s Shopify App Store listing is useful for merchants who prefer to install and test via Shopify’s native directory: install from the Shopify App Store.

Growave Capabilities (Highlights)

• Loyalty & Rewards: Customizable point systems, VIP tiers, and referral incentives to encourage repeat purchases. Merchants can build loyalty and rewards that drive repeat purchases using a visual rules engine and custom actions.
• Wishlist: Native wishlist functionality that ties directly into loyalty and email campaigns, removing the need for a separate wishlist provider.
• Reviews & UGC: Automated review requests, visual UGC collection, and review widgets that increase trust and conversion. Merchants can collect and showcase authentic reviews and funnel them into marketing channels.
• Referrals & VIP Programs: Turn advocates into referrers and reward high-value customers with VIP-only perks and campaigns.
• Shopify Plus and Headless Support: Enterprise-level plans include headless capabilities, dedicated launch help, and advanced customization for high-volume merchants. Stores interested in enterprise solutions can explore solutions for high-growth Plus brands.

Growave reports a sizable user base and strong customer satisfaction on the Shopify App Store and company site: 1,197 reviews with a 4.8 rating—indicating a mature product and broad adoption.

How the Integrated Model Compares Practically

• Data flow: A wishlist event in an integrated platform triggers loyalty points, personalized emails, and review reminders without relying on cross-app scripts.
• Cost efficiency: Bundling reduces the aggregated monthly cost when compared to paying for separate wishlist, loyalty, and review apps.
• Time savings: Unified onboarding and support reduce time spent managing separate vendor relationships.

For merchants who prefer a live demonstration of how consolidation improves retention while reducing complexity, a tailored walkthrough is available—merchants can book a personalized demo. This sentence is an explicit call to action to schedule a demo.

Integrations and Ecosystem Compatibility

Growave supports an array of popular integrations that preserve flexibility while reducing tool count. Common connections include Klaviyo, Omnisend, Recharge, Gorgias, and major storefront builders. Using an integrated platform often reduces the number of touchpoints needed for lifecycle campaigns, simplifying tag and event management.

More merchants evaluate the platform by reviewing customer stories and examples of brands that consolidated tools and grew retention: customer stories from brands scaling retention.

Pricing Comparison in Practice

Comparing the total cost of running multiple single-purpose apps (wishlist + loyalty + reviews + referrals) versus a bundled solution depends on usage volume and feature needs. Growave’s tiered plan structure starts with an entry-level plan that includes core retention features and scales up to Plus plans for enterprise needs. Merchants can review plans and pricing details to assess the point at which consolidation yields net savings and operational simplicity: consolidate retention features.

When an All-in-One Platform Makes Sense

• The store uses wishlists as a meaningful behavioral signal for personalization or rewards.
• The merchant plans to run integrated campaigns (e.g., wishlist reminders tied to loyalty incentives).
• There is a desire to reduce the number of vendor relationships and data pipelines.
• The store is scaling rapidly and needs headless or Plus-level features without managing multiple integrations.

Growing brands on Shopify Plus or stores preparing for scale often find integrated platforms attractive because they streamline growth workflows and centralize reporting. For merchants exploring enterprise options, the Shopify App Store listing provides installation context: install from the Shopify App Store.

Migration, Scalability, and Long-Term Considerations

Migrating from a Single App to an Integrated Platform

• Data export: Ensure wishlists, customer identifiers, and historical reminder logs can be exported or rehydrated into the new system.
• Email mapping: Map existing reminder and price-drop templates to the integrated platform’s email builder to preserve brand voice.
• Testing: Soft-launch the migration on a subset of customers to validate automation flows and data integrity.

Growave offers onboarding and a migration pathway for merchants transitioning from multiple apps into a unified stack. For merchants that prefer guided migration, reviewing plan features and onboarding options at the pricing page clarifies available support levels: consolidate retention features.

Scalability

• Single-purpose apps can scale fine for volume, but scaling across multiple apps increases complexity exponentially.
• An integrated platform reduces the total number of integrations and centralizes rate-limited APIs and event tracking.

High-growth merchants evaluating headless or global expansion should consider enterprise plans that include headless support and dedicated launch assistance: solutions for high-growth Plus brands.

Final Comparison Snapshot (Non-Scored)

• Swish: Best for merchants that want a polished, managed wishlist solution with strong analytics and integrations. Ideal when wishlist behavior is a key marketing signal and the business values white-glove onboarding.
• Listr: Best for stores that want a low-cost, easy-to-implement wishlist with reminders and price-drop emails. Ideal for testing wishlist mechanics or for stores with simple referral/loyalty needs.
• Growave (alternative): Best for merchants seeking to reduce app sprawl and unify loyalty, wishlist, reviews, and referral functions into a single platform that scales from small teams to enterprise stores.

Conclusion

For merchants choosing between Swish (formerly Wishlist King) and Listr: Wishlist + Reminder, the decision comes down to scale and strategic intent: Swish is the right fit when the wishlist is a core behavioral input to marketing and growth, offering deeper integrations, advanced analytics, and a managed onboarding experience; Listr is better for merchants looking for an affordable, low-friction wishlist with built-in reminders and price-drop notifications.

Beyond choosing one wishlist app or another, consolidating retention features into a single platform can reduce operational complexity, lower total cost of ownership, and create more coherent customer journeys. Growave offers an integrated approach to loyalty, wishlists, reviews, and referrals that aims to replace multiple single-purpose tools. Merchants evaluating consolidation can compare plan tiers and bundled value by reviewing pricing and plan options to determine when consolidation makes economic and operational sense: consolidate retention features.

Start a 14-day free trial to explore Growave's integrated retention tools.

FAQ

How do Swish and Listr differ in how they handle reminders and price-drop alerts?

Swish focuses on personalized, automated notifications that tie into external marketing platforms (e.g., Klaviyo) for advanced segmentation and flows. Listr provides native daily/weekly/monthly reminders and price-drop emails as built-in features, which is ideal for merchants that want a straightforward reminder system without additional integrations.

Which app offers better analytics for wishlist-driven campaigns?

Swish offers more advanced analytics and the ability to integrate wishlist data into analytics platforms like GA4 and advertising through Meta. Listr provides functional reporting on wishlisted items and reminder performance but does not match the enterprise-level analytics Swish supports.

Is Listr suitable for stores that do not require customer accounts?

Yes. Listr supports guest wishlists and allows shoppers to add items without signing up, which can reduce friction for conversion-focused flows. Swish supports customer accounts and cross-device persistence, which is preferable for brands that encourage account sign-ups and long-term engagement.

How does an all-in-one platform compare to specialized apps like Swish or Listr?

An all-in-one platform centralizes wishlist, loyalty, referrals, and reviews into a single data model and dashboard. This reduces integration overhead, unifies reporting, and can create more cohesive customer journeys. For merchants looking to build repeat purchase programs and connect wishlist signals to loyalty incentives, an integrated solution typically offers better long-term value and operational efficiency than assembling multiple single-purpose apps.