Swish (formerly Wishlist King) vs. Listr: Wishlist + Reminder: An In-Depth Comparison

Introduction

Choosing the right wishlist app is a common but consequential decision for Shopify merchants. Wishlists can drive recovery of intent, capture data for remarketing, and contribute to higher average order values when executed well. That makes the choice between focused wishlist apps and broader retention platforms an important operational and strategic one.

Short answer: Swish (formerly Wishlist King) is a strong choice for merchants that want a fully managed, highly polished wishlist experience with enterprise-ready integrations and white-glove onboarding. Listr: Wishlist + Reminder is a lightweight, budget-friendly option that covers basic wishlist capture, price-drop alerts, and recurring reminders. For merchants who want to reduce tool sprawl and unlock loyalty, referrals, and reviews alongside wishlist functionality, a unified platform like Growave offers better value for money and simplifies retention efforts.

This article provides an in-depth, feature-by-feature comparison of Swish and Listr to help merchants evaluate which app fits their needs. After the direct comparison, the piece explains why consolidating multiple retention tools into a single platform can reduce overhead and accelerate growth.

Swish (formerly Wishlist King) vs. Listr: Wishlist + Reminder: At a Glance

Deep Dive Comparison

This section compares Swish and Listr across the practical criteria merchants evaluate before installing a wishlist app: core features, customer journey touchpoints, customization, analytics, integrations, pricing, support, and scalability.

Core Features Compared

Both apps aim to capture desire signals and convert them into sales, but the depth and execution differ.

• Swish focuses on a complete wishlist experience that spans the customer journey with personalized automated notifications and advanced reporting. It emphasizes integration with analytics platforms and marketing automation.
• Listr prioritizes simple wishlist capture and recurring reminder emails. It adds social proof via “how many customers have this in their wishlist” and price-drop alerts.

These different emphases translate into practical differences for merchants: Swish intends to be part of a retention stack, while Listr is built to be lightweight and transactional.

Wishlist Capture & UX

Swish:

• Supports unlimited wishlists and saved items across all plans.
• Integrates with customer accounts and allows persistent wishlisting across sessions, which helps maintain context for returning shoppers.
• Designed to match store aesthetics and themes; white-glove setup reduces layout and UX friction.
• Works with Checkout, Hydrogen, Markets, and more, enabling consistent behaviour across complex setups.

Listr:

• Provides guest wishlist capabilities, which lowers the barrier to adding items for first-time or anonymous visitors.
• No sign-up required to add products to wishlist, which is useful for conversion-focused merchants who prefer minimal gating.
• Simple icons and a customizable wishlist page on the Free and Premium plans.

Practical takeaway: If the store requires persistence across sessions, account-based wishlists, and professional visual integration, Swish provides a more complete UX. Listr is better when simplicity and minimal friction are priorities.

Notifications & Reminder Workflows

Swish:

• Sends highly personalised and automated wishlist notifications designed to nudge customers at the “optimal moment.” Integration with Klaviyo and GA4 enables complex lifecycle automation.
• Can notify shoppers on price drops, restocks, or promotional triggers depending on configuration.
• The onboarding service helps craft on-brand templates and timing strategies.

Listr:

• Built-in daily, weekly, and monthly automated reminder emails for wishlist items.
• Sends price-drop emails when a product’s price is reduced.
• Focuses on a fixed cadence rather than deep personalization. Customizable email templates are available in Premium.

Practical takeaway: Listr provides straightforward time-based reminders and price-drop notifications. Swish offers richer personalization via marketing automations and can better support lifecycle-driven messaging.

Sharing, Social Proof & Viral Potential

Swish:

• Offers shareable wishlist links and fits into broader social campaigns.
• Can be combined with analytics and marketing to create segmented campaigns (e.g., “Top wishlisted items” promotions).

Listr:

• Highlights how many other customers have a product in their wishlist to create social proof directly on product pages.
• Allows wishlist sharing via email and social media, encouraging referral-like behavior.

Practical takeaway: Listr places a convenient social-proof counter on product pages which can nudge urgency. Swish provides social proof as part of a larger merchandising and marketing strategy that can be leaned on to design conversion-driving experiences.

Customization & Visual Fit

Swish:

• Free setup and customization across plans means merchants get a hand-tailored integration that matches their brand without doing technical work internally.
• Styling and widget placement are adapted to the store’s theme; Plus plans include white-glove onboarding and dedicated account manager.

Listr:

• Offers customizable wishlist icons and a customizable wishlist page, with more template control in Premium.
• Designed to be simple to deploy and tweak without a setup service.

Practical takeaway: Swish removes implementation risk and makes a polished integration likely. Listr keeps things self-serve and nimble, which suits stores with technical resources that prefer doing adjustments themselves.

Analytics & Reporting

Swish:

• Advertises “advanced analytics and wishlist curation” that helps merchandising and product teams understand demand signals.
• Integration with GA4 and other analytics tools allows wishlist events to be part of a broader measurement strategy.

Listr:

• Provides analytics and reports focused on wishlist activity, top wishlisted products, and email metrics. More in-depth analytics may require exporting data or pairing with other analytics tools.

Practical takeaway: For teams that want wishlist signals fed into broader BI and marketing attribution, Swish’s integrations and analytics orientation are an advantage. Listr covers immediate wishlist metrics but is not positioned as an analytics-first product.

Integrations & Ecosystem Connectivity

Swish:

• Lists native integrations with Klaviyo, GA4, Meta, and support for Hydrogen and headless architectures.
• Works with Shopify Checkout and Customer Accounts — relevant for stores using native account-based conversion flows.

Listr:

• Compatible with product filter apps and provides shareability and email reminders that can be used with common marketing tools, though integrations are simpler and fewer.

Practical takeaway: Swish is better for merchants that rely heavily on marketing automation and analytics stacks. Listr will fit stores that need only in-app reminders and simple sharing.

Pricing & Value

Swish:

• Plans start at $19/month (Basic Shopify) and go up to $99/month for Shopify Plus with priority support and dedicated services.
• All paid plans include free setup and onboarding, unlimited wishlists and sessions.
• Positioning is for merchants who value setup support, integrations, and scalability.

Listr:

• Free plan allows up to 100 items in wishlists and up to 100 wishlist emails — a sensible testbed for small stores.
• Premium plan at $4.99/month unlocks unlimited items, email reminders, price-drop emails, and customization.
• Extremely price-friendly for stores that only need lightweight wishlist functionality.

Practical takeaway: Listr wins on upfront cost and allows testing without spending. Swish aims to provide better long-term value for stores that will use wishlist data to drive larger lifecycle automation and demand insights. For merchants comparing total cost of ownership, the managed setup and integrations from Swish may save implementation and engineering time, which is a monetary trade-off.

Support, Onboarding & SLA

Swish:

• Free setup and customization across plans removes friction and time investment.
• Higher tiers include white-glove onboarding, priority support, and a dedicated account manager for Plus customers.

Listr:

• Largely self-service with template customization in Premium.
• Support model is adequate for small stores but lacks enterprise-level SLAs.

Practical takeaway: Merchants that require fast, low-effort launch and accessible support for custom behaviour are better served by Swish. Listr is appropriate for stores comfortable troubleshooting and tuning the app themselves.

Scalability & Performance

Swish:

• Explicitly supports Shopify Plus and headless storefronts. Plus plan includes Hydrogen and headless stacks, which indicates consideration for performance and scale.
• Designed for merchants with complex storefronts and higher traffic.

Listr:

• Functional for standard Shopify stores; compatibility with product filter apps suggests good integration with typical setups.
• Less explicit about headless or Plus readiness.

Practical takeaway: Swish is the better option for stores planning to scale aggressively or adopting headless architectures. Listr is suited to small and mid-sized stores with standard themes.

Privacy, Data Portability & Compliance

Swish:

• Integrations with analytics and marketing platforms require attention to consent flows, but Swish’s enterprise positioning implies support for GDPR and data handling best practices. Merchants should confirm specific data retention policies during onboarding.

Listr:

• Captures wishlist data with guest wishlist options; merchants will need to ensure consent and email opt-in alignment during reminder workflows.

Practical takeaway: Both apps require merchants to configure consent flows appropriately. For merchants prioritising enterprise compliance and fine-grained data governance, Swish’s managed onboarding can be helpful.

Pros and Cons — Quick Reference

• Swish (formerly Wishlist King) — Pros
  • Highly rated on Shopify (272 reviews, 5.0 rating).
  • Free setup/customisation across plans reduces implementation risk.
  • Advanced integrations (Klaviyo, GA4, Meta) for lifecycle marketing.
  • Unlimited wishlists and sessions; Plus plan includes white-glove onboarding and dedicated support.
  • Headless and Shopify Plus support.
• Swish — Cons
  • Higher entry price than minimal wishlist apps.
  • Some merchants may not need the full suite of services and integrations.
  • Requires commitment to a managed setup process if seeking full value.
• Listr: Wishlist + Reminder — Pros
  • Lightweight and budget-friendly; Free plan available for limited testing.
  • Easy-to-use reminder cadence and price-drop alerts.
  • Social proof via “how many customers” counters.
  • Premium plan is inexpensive ($4.99/month) for unlimited items and emails.
• Listr — Cons
  • Smaller review base (27 reviews) and more modest rating (4.3).
  • Fewer integrations and less enterprise-level support.
  • Analytics depth and lifecycle personalization are limited compared to Swish.

Which Merchants Should Choose Which

• Choose Swish if:
  • The store plans to use wishlist data for lifecycle marketing or advanced analytics.
  • The business is on Shopify Plus or using headless/Hydrogen architecture.
  • The team prefers managed setup and brand-aligned UX with priority support.
  • Goal is to integrate wishlist events into Klaviyo or GA4 workflows to increase repeat purchases and LTV.
• Choose Listr if:
  • The priority is minimal cost and fast deployment.
  • The store needs simple reminders, price-drop notifications, and social proof counters.
  • The team prefers self-service and doesn’t require enterprise integrations.
  • Testing wishlist conversion lift is the first priority before investing in a larger retention stack.

Implementation Considerations

When implementing any wishlist solution, merchants should assess:

• Data ownership: Ensure wishlist events are accessible (via integrations or exports) for segmentation and analytics.
• Email compliance: For reminder emails, confirm opt-in practices and local laws (GDPR, CAN-SPAM).
• Theme compatibility: Test widget placement and load performance across devices and make sure the app works with custom themes or page builders.
• Migration path: If switching between apps, confirm export/import options or the ability to rebuild wishlist state without significant customer friction.
• Cohesive experience: Ensure wishlist UX matches the path to purchase—e.g., clear CTAs from wishlist to cart, or bundling wishlist items with promotions.

Both Swish and Listr require merchants to think through these aspects; Swish’s onboarding service reduces the burden here.

The Alternative: Solving App Fatigue with an All-in-One Platform

Single-purpose apps like Swish and Listr serve important needs, but adding multiple single-function tools can quickly create operational friction known as app fatigue. App fatigue results from managing multiple dashboards, varied billing cycles, overlapping feature sets, and inconsistent data flows between tools. This increases engineering and marketing overhead, slows iteration, and can reduce the clarity of impact on retention metrics.

Growave addresses those pain points with a “More Growth, Less Stack” approach. Rather than layering separate wishlist, loyalty, reviews, and referral apps, Growave combines those retention levers into a single platform that helps merchants retain customers, increase lifetime value, and streamline operations.

• Consolidate retention features around one platform by comparing costs and operational overhead to see how fewer apps reduce maintenance time and integration complexity. Merchants can review Growave’s pricing tiers to assess fit and forecast TCO by visiting the consolidated pricing information for a unified stack: consolidate retention features.
• Use loyalty programs and VIP tiers as a lever for repeat purchases backed by wishlist signals. Merchants can implement loyalty and rewards that drive repeat purchases and tie wishlist behavior to reward triggers.
• Capture social proof and visual UGC alongside wishlists by implementing tools to collect and showcase authentic reviews that increase conversion.

Growave’s platform combines Wishlist functionality with Loyalty & Rewards, Referrals, Reviews & UGC, and VIP Tiers. The integration reduces the need to maintain separate billing, support queues, and custom glue code between tools. The result is fewer moving parts and a clearer path to measurable outcomes like increased retention rate and lifetime value.

How “More Growth, Less Stack” Works in Practice

• Unified data model: Wishlist events, referral activity, and review submissions live in one platform. This removes the need to stitch data from isolated tools into segmentation engines manually.
• Single integration surfaces for marketing stacks: Growave integrates with major email and messaging tools, so wishlist signals flow into the same automations that manage loyalty messaging. For merchants that rely on the Shopify App Store for app discovery and installation, Growave is available there as an integrated retention option: install an integrated retention app.
• Fewer admin tasks: With one vendor handling wishlist behavior, loyalty points, referral payouts, and review moderation, operational tasks are consolidated and easier to manage.

Growave’s platform is used by stores of various sizes and includes explicit support for enterprise merchants. For teams considering a move to a unified platform, the vendor provides reference points in the form of customer stories that demonstrate how consolidation reduces tool sprawl and increases repeat purchase rates. Merchants can explore customer success narratives to understand outcomes and implementation patterns: customer stories from brands scaling retention.

Feature Parity: Where Growave Matches and Extends Wishlist Functionality

Growave covers core wishlist capabilities while layering additional retention-oriented features:

• Wishlist capture and persistent saved items, with account and guest support similar to the standalone apps.
• Price-drop notifications and event-based messaging, plus loyalty-triggered campaigns that can convert wishlist interest into repeat purchases.
• Integration with the same third-party tools merchants use today, such as Klaviyo and Omnisend, so wishlist data can influence lifecycle campaigns without separate connectors.
• Review and UGC collection that complements wishlist behavior, allowing merchants to leverage social proof across product pages and wishlist entries.

To evaluate how an integrated platform compares on pricing and fit, merchants can compare plans and determine whether the combined value of Loyalty, Reviews, Referrals, and Wishlist outweighs maintaining multiple single-purpose apps on separate bills: check combined pricing and plans.

Practical Example: Turning a Wishlist Signal into a Repeat Purchase

A practical marketing flow using an all-in-one platform:

• A visitor bookmarks an item in a wishlist (wishlist event captured).
• The platform triggers an automated email sequence informed by loyalty status: if the customer is in a VIP tier, send an exclusive early-bird discount; if a guest, send an educational message with social proof and review highlights.
• If the price drops, a price-drop notification fires automatically, with points or a referral incentive shown to increase urgency.
• If the customer purchases, loyalty points are awarded and the wishlist item is marked as purchased; analysis feeds back into merchandising reports.

This level of cross-functional automation is available in a consolidated product. Merchants who need a tailored walkthrough can Book a personalized demo to see how an integrated retention stack accelerates growth.

Enterprise & Plus Considerations

Growave supports high-growth and enterprise merchants with features such as headless API access, custom loyalty actions, and checkout extensions. For merchants assessing enterprise readiness, Growave documents solutions for high-growth stores and Plus setups—helpful for teams planning to scale: solutions for high-growth Plus brands.

Why Consolidation Is Better Value for Money

• Reduced total integration cost: fewer developer hours concatenating webhooks, exports, and sync scripts.
• Unified analytics: clearer attribution of retention lifts and higher confidence in A/B testing outcomes.
• Single support channel: lower friction resolving issues that span loyalty, wishlist behavior, and review moderation.

Merchants can compare the total projected cost and benefits by reviewing the available plans and selecting one that matches order volume and feature needs. The pricing page provides the details necessary for an apples-to-apples comparison: compare pricing and plans.

Conclusion

For merchants choosing between Swish (formerly Wishlist King) and Listr: Wishlist + Reminder, the decision comes down to scope and scale. Swish is a powerful, enterprise-friendly wishlist solution with strong integrations, unlimited wishlists, and managed onboarding — ideal for merchants that plan to use wishlist data as part of a broader lifecycle and analytics strategy. Listr is a lightweight, cost-effective option for stores that want immediate wishlist capture, price-drop alerts, and simple reminder cadence with minimal fuss.

For merchants looking to reduce tool sprawl and create a coherent retention strategy that ties wishlist behavior to loyalty, referrals, and reviews, a unified platform can deliver better value for money. Growave’s “More Growth, Less Stack” philosophy bundles wishlist functionality with loyalty, reviews, referrals, and VIP tiers to simplify operations and improve retention outcomes. Merchants can explore Growave’s suite via the Shopify App Store or by reviewing pricing to evaluate the consolidated ROI: install an integrated retention app and compare pricing and plans.

Start a 14-day free trial to experience how combining wishlist, loyalty, reviews, and referrals in one platform reduces overhead and increases customer lifetime value: start a free trial and explore plans

FAQ

• How do Swish and Listr differ in terms of personalization and lifecycle integration?
  • Swish emphasizes lifecycle integration with Klaviyo and GA4, enabling personalized workflows and advanced analytics. Listr focuses on simple reminder cadences and price-drop alerts with limited personalization. Merchants who want wishlist events to feed complex automations will find Swish better suited; those who want basic reminders and quick deployment may prefer Listr.
• Which app is better for small stores just testing wishlist impact?
  • Listr’s free tier and low-cost Premium plan make it an attractive option for testing wishlist impact with minimal budget and setup effort. If test results indicate wishlist signals are driving meaningful engagement, upgrading to a more integrated solution or platform may be appropriate.
• How does an all-in-one platform compare to specialized apps like Swish and Listr?
  • An all-in-one platform like Growave removes integration overhead and consolidates data and workflows across loyalty, wishlists, reviews, and referrals. This typically reduces operational complexity and provides clearer attribution for retention initiatives. Specialized apps can provide deeper or more focused features in a given area; selection depends on whether depth in one capability outweighs the benefits of consolidation.
• What should merchants consider when migrating wishlist data between apps?
  • Key considerations include data export formats, customer identifiers (to preserve wishlist ownership), email consent alignment, and how reminders or automations will be recreated in the new tool. If a managed migration is desired, choosing a vendor that offers onboarding services can reduce risk and downtime.