Swish (formerly Wishlist King) vs. Gift Reggie: Gift Registry: An In-Depth Comparison

Introduction

Choosing the right wishlist or gift-registry app is a common challenge for Shopify merchants. Many stores face the trade-off between focused, specialist apps that do one thing well and broader platforms that bundle multiple retention tools. This comparison examines two popular single-purpose apps — Swish (formerly Wishlist King) and Gift Reggie: Gift Registry — to help merchants decide which fits their needs.

Short answer: Swish (formerly Wishlist King) is a strong choice for brands that want a dedicated, polished wishlist with deep customization and high-touch onboarding; Gift Reggie: Gift Registry excels where gift lists, wedding and baby registries, and POS-enabled experiences are primary goals. For merchants seeking higher long-term value and fewer apps to manage, an integrated retention suite like Growave may offer better value for money by consolidating wishlists, loyalty, reviews, and referrals into one platform.

The purpose of this post is to provide a thorough, feature-by-feature, and outcome-focused comparison of Swish and Gift Reggie so merchants can match the right tool to the right business need. After the direct comparison, the post shows how an all-in-one approach can reduce app fatigue and increase lifetime value.

Swish (formerly Wishlist King) vs. Gift Reggie: Gift Registry: At a Glance

Deep Dive Comparison

This section walks through each app across practical criteria that matter to merchants: features, pricing and value, integrations, setup & support, analytics, customization, marketing automation, and clear use cases.

Features

Core Wishlist & Registry Capabilities

Swish provides a full-featured wishlist system designed to keep items saved across sessions, drive recovery via personalized notifications, and feed analytics for merchandising. Key wishlist behavior includes persistent saved items, wishlist curation, and unlimited wishlists across plans.

Gift Reggie focuses on registries in addition to wishlists. Core registry features include registry creation and sharing, email notifications to guests and registrants, password-protected registries, registry messaging, and stock tracking in higher tiers. It is built for event-driven commerce (weddings, baby showers, other gift occasions) and supports friend-and-family workflows.

Bullet summary — core behaviors:

• Swish: persistent wishlists, automated wishlist notifications, wishlist analytics, headless support.
• Gift Reggie: registries, password protection, POS registry support, stock tracking, sharing and messaging.

Notifications, Sharing, and Social Behaviors

Swish emphasizes automated wishlist notifications that can be personalized — a helpful lever for converting wishlists to purchases. It also advertises out-of-the-box integrations with Klaviyo, which allows sophisticated email targeting based on wishlist events.

Gift Reggie supports social sharing, email sharing, and customizable customer/staff notifications. This is particularly useful for registries where guests need clear instructions for buying gifts and registrants need updates.

Strength comparison:

• Swish: stronger automation and email integration hooks for lifecycle marketing.
• Gift Reggie: straightforward sharing and registry-specific notifications that suit event management.

Inventory & Fulfillment Awareness

Gift Reggie adds registry-friendly stock tracking and warnings in its Professional and Expert plans. This helps prevent guest frustration when items on a registry are out of stock and enables staff to monitor reserved items in POS.

Swish does not emphasize inventory warnings in marketing copy but integrates with analytics platforms like GA4 and platforms like Hydrogen for headless flows. For stock-sensitive use cases, Gift Reggie has a clearer story.

Analytics & Insights

Swish lists "advanced analytics and wishlist curation," which suggests better merchandising intelligence tied to saved-product behavior. If a merchant’s objective is to surface popular saved items or push dynamic collections, Swish’s analytics claims are relevant.

Gift Reggie’s analytics focus is likely centered on registry usage and conversion, plus stock tracking metrics. Both provide business insights, but Swish is positioned for product-level wishlist intelligence, while Gift Reggie centers on registry health.

Pricing & Value

Pricing decisions hinge on both absolute cost and the functional fit for specific business goals.

Swish Pricing Overview

• Basic Shopify — $19/mo: includes all features, free setup, unlimited wishlists
• Shopify — $29/mo: same features, free setup
• Advanced Shopify — $49/mo
• Shopify Plus — $99/mo: adds white-glove onboarding, priority support, dedicated account manager, Hydrogen/headless support

Swish’s pricing is structured around Shopify plan tiers, and each plan bundles unlimited wishlists and free setup. The $99 Plus plan is clearly aimed at enterprise/headless brands requiring dedicated support.

Value considerations:

• Free setup included for every plan improves time-to-value for merchants who prefer vendor-managed implementation.
• Unlimited wishlists remove scaling worries for high-traffic stores.
• Priority and white-glove services make Plus plan a better value for high-touch brands that need hands-on assistance.

Gift Reggie Pricing Overview

• Basic — $9/mo: 7-day trial, 5 free registries, unlimited wishlists, styling, sharing, email notifications
• Essentials — $15/mo: 25 free registries, password-protected registries, registry messaging
• Professional — $30/mo: 50 free registries, customizable content, stock tracking/warnings (30-day trial)
• Expert — $40/mo: 100 free registries, POS support, custom line item tracking, API access

Value considerations:

• Lower entry price makes Gift Reggie attractive to small shops that only need occasional registries.
• Registry limits per plan are the core gating factor; growing shops will pay more as registry volume increases.
• POS support and API on Expert plan bring registry workflows into brick-and-mortar environments and custom integrations.

Who Gets Better Value?

• Small stores with occasional registries: Gift Reggie Basic provides immediate functionality at $9/mo, which is attractive.
• Brands that want a managed, enterprise wishlist with unlimited scale: Swish’s inclusive setup and higher-tier services present strong value for money, especially if headless or Plus demands exist.
• For merchants evaluating long-term stack costs: Single-purpose apps can be inexpensive initially but add up when loyalty, reviews, and referral tools are needed. This is where consolidating functionality delivers better value.

Integrations & Ecosystem

Integration breadth affects automation, personalization, and the ability to centralize marketing.

Swish lists integrations with Klaviyo, GA4 and Meta, and support for Hydrogen and headless stacks. These integrations support:

• Automated lifecycle emails (via Klaviyo)
• Improved attribution and A/B measurement (via GA4)
• Ads or dynamic product audiences (via Meta integrations)
• Headless storefront compatibility for Plus or advanced builds

Gift Reggie integrates with Shopify POS, Shopify Flow, and provides API access at higher tiers. Integration strengths include:

• POS registry workflows and in-store fulfillment
• Flow-based automation inside Shopify for registry events
• API for custom integrations when scaling up

Integration summary:

• Swish: stronger in marketing and analytics integrations out of the box.
• Gift Reggie: stronger in POS and native Shopify automation for offline/registry scenarios.

Setup, Onboarding & User Experience

Merchant experience during setup and early usage is a frequent differentiator.

Swish advertises entirely free setup and customization service across all plans, and white-glove onboarding for Plus. This reduces the technical burden on stores and can be decisive for merchants that prefer vendor-managed installs or have custom themes.

Gift Reggie emphasizes a dedicated support team and offers trial periods (7–30 days) depending on plan. It provides out-of-the-box styling to match themes and user flows tailored for registries, plus POS support for staff.

Practical takeaways:

• Merchants without internal technical resources may prefer Swish’s included setup.
• Stores needing staff workflows in physical locations will appreciate Gift Reggie’s POS compatibility.
• Both apps attempt to mimic the store theme for a frictionless brand experience.

Customization & Theming

Swish highlights seamless theme integration and promises to match store aesthetics. For merchants that invest heavily in consistent brand experience, Swish’s free customization and support for headless stacks is appealing.

Gift Reggie similarly mentions that registries "take on the look of your theme," and offers customizable content especially on higher plans. Gift Reggie’s registry messaging and password-protection provide additional customization around access and presentation.

Considerations:

• High-end brands with unique storefront logic (headless) may find Swish better suited.
• Stores wanting quick, theme-matched registry pages without complex development work can use Gift Reggie effectively.

Marketing Automation & Lifecycle Integration

Converting wishlist saves or registry interest into purchases requires marketing hooks.

Swish’s Klaviyo integration is a major advantage for merchants who already use Klaviyo for email automation. Wishlists can trigger tailored email flows, abandoned wishlist reminders, price drop alerts, and cross-sell campaigns.

Gift Reggie supports email notifications and registry messaging which are essential for guest communication. For lifecycle marketing beyond transactional registry emails, Gift Reggie relies more on Shopify Flow and available platform hooks.

For merchants measuring conversion lift from saved items, Swish connects more directly to mainstream lifecycle marketing platforms.

Reporting & Merchandising

Both apps offer reporting capabilities but target different signals:

• Swish: wishlist analytics and curation — useful for detecting products with latent demand and optimizing merchandising.
• Gift Reggie: registry usage and stock warnings — helpful for managing event-driven demand and preventing disappointments.

Stores that treat saved-item behavior as a signal for merchandising decisions will find Swish’s analytics more relevant. Gift Reggie’s reporting is tailored toward ensuring registry fulfillment.

Support & Reviews

Swish: 272 reviews with a perfect 5.0 rating on the Shopify App Store indicate high satisfaction among users. The promise of free setup and white-glove assistance at Plus suggests strong support focus.

Gift Reggie: 172 reviews and a 4.8 rating reflect strong customer satisfaction and reliability, particularly for registry-centric merchants. The app’s dedicated support team and trial options help merchants verify fit.

Practical notes:

• High ratings for both apps suggest stable, well-supported products.
• Swish’s larger review count (272 vs. 172) may reflect broader adoption for wishlist-first use cases.

Security, Policies & Platform Compatibility

Both apps operate within Shopify’s ecosystem and list compatibility with key Shopify features (Customer Accounts, POS, Shopify Flow). Gift Reggie explicitly lists Shopify POS compatibility and API access on Expert plan; Swish lists Hydrogen and headless compatibility for Plus.

Merchants should verify data handling policies, GDPR compliance, and how wishlists/registries map to customer accounts during implementation.

Use Cases: Which App Fits Which Merchant?

To make the decision practical, match the app to specific merchant objectives.

Swish is best for:

• Brands that prioritize product-level saved-item analytics and retrieval.
• Merchants who want free setup and custom theme integration.
• Stores needing headless/Hydrogen compatibility on Plus.
• Teams that rely heavily on Klaviyo and marketing automation to recover wishlist drops.

Gift Reggie is best for:

• Stores that sell frequent registries (weddings, baby showers, events).
• Merchants with brick-and-mortar operations needing POS registry workflows.
• Shops that want an affordable, registry-first solution that begins at $9/mo.
• Brands that want password-protected or private registries for special events.

The Alternative: Solving App Fatigue with an All-in-One Platform

Specialist apps offer focused functionality and can excel at single tasks. However, many merchants experience "app fatigue" — the growing cost, maintenance overhead, and fragmentation that come from stacking multiple single-purpose apps for loyalty, reviews, referrals, and wishlists.

What Is App Fatigue?

App fatigue is the operational and strategic drag that compounds when stores install multiple apps, each with separate billing, support interfaces, scripts, and integrations. Symptoms include:

• Increasing monthly app spend with diminishing marginal benefits
• Slower page performance due to numerous scripts and widgets
• Fragmented customer data across platforms, limiting personalization
• Complex automation required to stitch events between systems
• Higher maintenance burden for theme or checkout changes

For stores seeking to grow LTV and retention, these costs directly subtract from long-term margins and make it harder to scale growth systematically.

Why Consolidation Matters

Reducing the number of vendors helps centralize customer data, simplify support, and accelerate strategic programs that span multiple retention levers (e.g., combining loyalty and wishlists to convert saved items into repeat purchases). Consolidation can also improve site speed, reduce friction in checkout flows, and lower the cognitive load for internal teams.

Growave's "More Growth, Less Stack" Value Proposition

Growave positions itself as an integrated retention suite intended to replace several single-purpose apps by offering loyalty, referrals, reviews, wishlists, and VIP tiers in one platform. This approach minimizes the number of subscriptions and scripts on the storefront while linking behavioral signals across modules for richer automation.

Key pillars and how they map to the needs discussed earlier:

• Loyalty and Rewards: Designs for repeat purchases and customer lifetime value. Merchants can build loyalty and rewards that drive repeat purchases and tie point earning to wishlist or referral behaviors.
• Wishlist: Native wishlist features that integrate directly with loyalty and lifecycle campaigns so saved items become targets for rewards-based promotions.
• Reviews & UGC: Built-in review collection and display to collect and showcase authentic reviews, improving social proof without adding another vendor.
• Referrals & VIP Tiers: Referral campaigns and tiered programs incentivize advocacy and segment customers for high-touch treatments.
• Integrations: Native integrations with Klaviyo and other platforms reduce setup complexity and keep marketing in one place.

Merchants can evaluate the pricing and packaging to judge whether consolidation delivers better long-term value. To compare plans or start a trial, merchants can review available options to consolidate retention features.

(Book a personalized demo to see how an integrated retention stack improves retention.)

How Growave Addresses Wishlist & Registry Needs

Growave includes a wishlist module that handles saved items, automation triggers, and display widgets. Combining this with loyalty programs allows merchants to take action on wishlist behavior (for example, offering reward points for converting wishlist items into purchases). This helps close the loop between interest and purchase, which many single-purpose wishlist apps rely on marketing integrations to do.

For registry-heavy stores, Growave’s suite may cover core wishlist and customer engagement needs, but if complex POS registry workflows are mandatory, validate POS and line-item features against Gift Reggie before migrating. Growave provides tailored solutions for Shopify Plus and larger merchants, and information on enterprise options and success stories can be found to assess fit with solutions for high-growth Plus brands.

Integration & Operational Benefits

Consolidating key retention tools into one platform reduces the number of scripts on the storefront and centralizes events. For example:

• Wishlist saves, review submissions, and referral registrations all feed one user profile, enabling richer segmentation and targeted rewards.
• Automated rule engines can award points when wishlist items convert, or trigger review requests after a rewarded purchase.
• A single support relationship simplifies troubleshooting and feature requests.

Growave is also available on the Shopify App Store, making installation and compatibility checks straightforward for merchants who prefer a marketplace workflow: find the app via the Shopify App Store listing.

Data & Reporting Consolidation

A single platform can surface unified metrics such as:

• LTV lift attributable to loyalty programs linked to wishlist activity
• Conversion rate changes from saved-item remarketing tied to rewards
• Referral-sourced orders and their repeat rate

These cross-functional insights are difficult to obtain when data is siloed across different vendors.

Pricing Comparison & Trial Options

Growave offers multiple plans and a free trial, enabling merchants to evaluate whether consolidating function reduces total cost of ownership. For merchants looking to compare the economics and features against single-purpose apps, review the plans to determine whether combining wishlist, reviews, referrals, and loyalty presents better value: merchants can consolidate retention features and see plan details.

Growave is also listed on the Shopify marketplace for easy access and installation; merchants can explore the app listing to confirm platform compatibility via the Shopify App Store listing.

Feature Crosswalk: Swish / Gift Reggie -> Growave

• Wishlist functionality: Growave includes wishlist features that mirror Swish’s core purpose while tying saved-item signals directly into loyalty and referral rules.
• Registry-specific workflows: Gift Reggie’s registry tooling is specialized; Growave may replicate certain wishlist/collection behaviors, but for registry-heavy operations that require POS line-item tracking and registry quotas, Gift Reggie retains an advantage. Merchants should evaluate registry needs carefully before consolidating.
• Reviews: Growave’s collect and showcase authentic reviews module removes the need for separate review apps.
• Loyalty: Growave’s loyalty and rewards that drive repeat purchases module allows merchants to reward actions tied to wishlists and referrals in one system.

Customer Examples & Proof Points

Merchants exploring consolidation can read customer stories to understand outcomes and implementation patterns. Use customer case studies and examples to assess whether moving from multiple single-point apps to a unified stack aligns with business goals by browsing customer stories from brands scaling retention.

Practical Migration Considerations

If a merchant decides to consolidate apps (partially or fully), these operational steps will help reduce risk:

• Audit current app usage: identify which features in Swish or Gift Reggie are mission-critical vs. convenience.
• Prioritize conversion paths: map wishlist-save → marketing automation → purchase to see where integrations are essential.
• Data export and mapping: confirm whether wishlists, registries, and customer associations can be exported or synced to the chosen platform.
• Staging & testing: run a controlled rollout to ensure theme compatibility, especially for headless or custom themes.
• Support & SLA: verify onboarding and support expectations. Swish provides free setup and white-glove onboarding at Plus; Growave offers different support tiers depending on plan and Plus customers often require tailored service.

Merchants can request tailored assistance to understand migration options by requesting a personalized walkthrough: (Book a personalized demo to see how an integrated retention stack improves retention.)

Final Comparison: Strengths, Weaknesses & Ideal Use Cases

Below are concise pros and cons, followed by recommended fit.

Swish (formerly Wishlist King)

• Strengths:
  • Strong wishlist-focused features and analytics
  • Free setup and customization on all plans
  • Headless & Hydrogen support on Plus
  • High user satisfaction (272 reviews at 5.0 rating)
  • Tight Klaviyo and GA4 integrations for advanced lifecycle marketing
• Weaknesses:
  • Single-purpose scope; additional features (loyalty, reviews, referrals) require other apps
  • Higher Plus plan cost for enterprise features
• Ideal for:
  • Brands that need a top-tier wishlist with managed onboarding and headless compatibility
  • Merchants relying heavily on saved-item analytics to inform merchandising decisions

Gift Reggie: Gift Registry

• Strengths:
  • Purpose-built for registries (wedding, baby, events)
  • POS support and registry-specific workflows
  • Affordable entry-level plans and clear registry limits
  • Strong ratings (172 reviews at 4.8)
• Weaknesses:
  • Registry limits require upgrading as volume increases
  • Not built to be a full retention suite — needs additional apps for loyalty and reviews
• Ideal for:
  • Stores that need robust registry features and in-person support via POS
  • Small businesses that require an inexpensive registry solution to start

Conclusion

For merchants choosing between Swish (formerly Wishlist King) and Gift Reggie: Gift Registry, the decision comes down to core business needs: choose Swish for a managed, analytics-driven wishlist solution, and choose Gift Reggie for registry-first workflows and POS integration. Both apps have strong ratings and proven track records, but each addresses different merchant priorities.

For merchants looking to reduce tool sprawl and centralize retention, an integrated platform may offer better long-term value. Growave’s "More Growth, Less Stack" approach bundles wishlist, loyalty, referrals, and reviews into a single system so stores can convert wishlist interest into repeat purchases and collect social proof without managing multiple vendors. Merchants can compare pricing tiers and decide whether consolidation reduces operational complexity by reviewing options to consolidate retention features. The Growave solution is also available on the Shopify App Store listing for easy installation.

Start a 14-day free trial to evaluate whether a unified retention stack reduces app fatigue and accelerates customer lifetime value. Start a 14-day free trial to explore Growave pricing and features

FAQ

How do Swish and Gift Reggie differ in terms of support and onboarding?

Swish includes free setup and customization across plans and offers white-glove onboarding on its Plus plan, which can be valuable for merchants without internal development resources or those running headless stores. Gift Reggie provides dedicated support and trial periods, with more advanced technical features (API, POS) gated behind higher tiers.

If a store needs both wishlists and a registry, should it pick a specialist or an integrated platform?

If the registry is the primary revenue flow (e.g., wedding or baby registries with POS needs), a specialist like Gift Reggie is a practical choice. If the store wants to manage multiple retention activities (wishlists, loyalty, reviews, referrals) with a single system to reduce complexity, an integrated platform like Growave often offers better value for money and centralized data.

How do Swish and Gift Reggie compare on marketing automation capabilities?

Swish integrates explicitly with Klaviyo and GA4 for lifecycle marketing and analytics, enabling sophisticated wishlist-triggered campaigns. Gift Reggie offers email notifications and leverages Shopify Flow for automation but is less tightly linked to advanced email platforms unless custom integrations are developed.

How does an all-in-one platform compare to specialized apps?

An all-in-one platform centralizes data and functionality, reducing maintenance overhead and enabling cross-functional programs (for example, rewarding wishlist conversions within a loyalty program). That consolidation can improve site performance, simplify reporting, and reduce per-feature subscription costs — but it requires evaluating whether the integrated features meet the depth required for specialized workflows like complex POS registry management. For more information about loyalty and review features that integrate with wishlist behavior, merchants can review how to build loyalty and rewards that drive repeat purchases and how to collect and showcase authentic reviews.