Swish (formerly Wishlist King) vs. Froonze VIP Loyalty & Wishlist: An In-Depth Comparison

Introduction

Choosing the right retention and wishlist tools is a frequent pain point for Shopify merchants. Both Swish (formerly Wishlist King) and Froonze VIP Loyalty & Wishlist promise to improve engagement and lift conversions, but they take different approaches: Swish is focused, wishlist-first, and highly configurable; Froonze bundles loyalty features with wishlist functionality and targets merchants who want loyalty and wishlist in a single app.

Short answer: Swish (formerly Wishlist King) is a strong choice for merchants who want a dedicated, feature-rich wishlist experience with expert setup and deep analytics for product curation. Froonze VIP Loyalty & Wishlist is better suited for stores that need an affordable way to combine loyalty programs with wishlist behavior, especially if native store credit or POS loyalty integration matters. For merchants who want fewer integrations, consolidated reporting, and a platform that covers loyalty, referrals, reviews, and wishlists together, Growave presents better value for money and reduces tool sprawl.

Purpose of this post: This article compares Swish and Froonze feature-by-feature, evaluates pricing and integrations, assesses support and onboarding, and outlines ideal use cases for both. After a balanced comparison, the article explains how an integrated retention platform can reduce complexity and introduces Growave as an alternative for brands seeking a unified retention stack.

Swish (formerly Wishlist King) vs. Froonze VIP Loyalty & Wishlist: At a Glance

Deep Dive Comparison

Product Positioning and Vision

Swish: Wishlist as a conversion lever

Swish positions itself as a specialist wishlist platform. It emphasizes wishlist curation, advanced analytics to understand what customers save, and automated, highly personalized wishlist notifications to convert saved interest into purchases. The developer promises full customization and free setup across plans, which signals a service-oriented approach often valuable to brands with specific UX or theme needs.

Froonze: Loyalty-first with wishlist included

Froonze markets a combined loyalty and wishlist experience. The product is framed as a way to run loyalty points, VIP tiers, referrals, and wishlist alerts from a single dashboard. Pricing and features are tied to monthly orders and higher-tier features like VIP programs. Froonze also emphasizes native Shopify Store Credit support and POS integrations, making it appealing to omnichannel stores that want loyalty behavior mirrored across channels.

Core Features Comparison

Wishlist UX & Functionality

Swish

• Wishlist widget available across the store with design customization to match brand aesthetics.
• Unlimited wishlists and saved items across all plans.
• Notifications for back-in-stock, price drops, and personalized reminders tied to wishlist behavior.
• Advanced wishlist curation and analytics to detect high-intent saved items and emerging demand signals.

Froonze

• Wishlist on all pages with email alerts for low-stock, restock, and price drops.
• Wishlist is integrated into a unified customer dashboard alongside loyalty information.
• Translation-ready widgets for multi-language stores (useful for international brands).
• Option to use wishlist data within loyalty campaigns depending on configuration.

Assessment

• If wishlist UX and analytics are the primary goal, Swish provides deeper wishlist-specific features and bespoke onboarding to make the experience feel native.
• If wishlist functionality must live beside loyalty for unified customer-facing dashboards, Froonze delivers a seamless combined UX.

Loyalty Programs, Rewards & VIP Structure

Swish

• Swish focuses on wishlists rather than full loyalty systems. Loyalty-like mechanics would need to be added via separate apps or integrations.

Froonze

• Built-in loyalty points, VIP tiers, referrals, store credit as cashback, and loyalty POS integrations.
• Native Shopify Store Credit integration allows store credit to act as instant cashback — useful for retention tactics that want frictionless redemption.
• Ability to configure VIP tiers and tie them to visibility in the enhanced customer dashboard (paid features may apply).

Assessment

• Froonze clearly leads for merchants who want a native loyalty module with VIP tiers and store-credit redemption out of the box.
• Merchants who want advanced loyalty mechanics and a full suite of retention tools may find Froonze sufficient — but should evaluate depth of customization and reporting.

Referrals & Social Growth

Swish

• Referral mechanics are not a core Swish feature; merchants must connect a referral app for advanced refer-a-friend campaigns or use platform integrations to sync wishlist behavior.

Froonze

• Offers referrals as part of its loyalty suite. This can help merchants incentivize sharing and acquisition via loyalty points tied to referrals.

Assessment

• For a combined loyalty + referral approach, Froonze is the more complete pick. For referral programs tightly integrated with wishlist behavior data, a third-party solution may still be required for either app.

Customer Dashboard & Account Enhancements

Swish

• Integrates wishlist experiences into customer accounts and supports Hydrogen/headless setups for Shopify Plus stores.
• Focuses on making wishlists feel native to the store rather than a separate modal.

Froonze

• Emphasizes a consolidated Customer Dashboard that shows loyalty status, rewards, and wishlist items — a single place for customers to view benefits and saved products.
• Enhanced Customer Dashboard is offered as a paid add-on in some configurations.

Assessment

• Froonze’s consolidated dashboard is a selling point for brands that want customers to see loyalty and wishlist data together. Swish prioritizes seamless wishlist insertion across customer journeys.

Analytics & Reporting

Swish

• Highlights advanced analytics and wishlist curation, enabling merchants to see which products are frequently saved, which saved items convert, and how wishlist-driven campaigns perform.
• Kicks off integrations to GA4 and Klaviyo out of the box, helping link wishlist behavior to broader marketing analytics.

Froonze

• Reporting centers around loyalty program metrics (points issued, redeemed, VIP migrations) and wishlist alerts. Integrations with Google Analytics and Klaviyo are supported.
• For merchants focused on loyalty ROI, Froonze’s reports show program performance; wishlist analytics may be less granular than Swish's dedicated dashboard.

Assessment

• For product-level wishlist intelligence and conversion attribution, Swish provides more focused analytics. Froonze provides loyalty-centric metrics and summary wishlist alerts.

Integrations & Ecosystem Compatibility

Swish

• Advertises direct integrations with Klaviyo, GA4, Meta, and compatibility with headless and Hydrogen setups.
• Works with Checkout, Customer Accounts, Search, and Recommendations — which matters for merchants running advanced storefronts.

Froonze

• Lists compatibility with Shopify POS, Customer accounts, Shopify Flow, Klaviyo, PushOwl, Google Analytics, Facebook Pixel, and Judge.me.
• Migration tools for other loyalty apps (Smile, Bon, Joy, Rivo, Loyalty Lion, Appstle) reduce switching friction.

Assessment

• Swish is built for merchants who need modern storefront compatibility and detailed marketing stack connections.
• Froonze emphasizes POS and loyalty integrations, useful for omnichannel merchants and those migrating from existing loyalty platforms.

Pricing & Value for Money

Swish Pricing Overview

• Basic Shopify — $19 / month: Full features, free setup, unlimited wishlists & saved items.
• Shopify — $29 / month: Same included features for mid-tier stores.
• Advanced Shopify — $49 / month.
• Shopify Plus — $99 / month: Includes white-glove onboarding, priority support, dedicated account manager, and hydrogen/headless stack support.

Value notes

• Swish includes onboarding and unlimited wishlists across every plan, which can be valuable for stores that want expert theme integration and fast time-to-value.
• Pricing is straightforward by Shopify plan tier rather than order volume, simplifying budgeting.

Froonze Pricing Overview

• Free to install for shops with fewer than 100 orders/month.
• Paid tiers are based on monthly orders and optional large features (e.g., VIP program). Exact tier breakdowns are not publicly listed in the provided data.
• Some advanced features (Enhanced Customer Dashboard, custom forms) may be paid add-ons.

Value notes

• The free entry point is attractive to new or very small stores.
• Pricing tied to monthly orders can scale with volume, which can be efficient for high-value stores but may become expensive as order counts grow, depending on Froonze’s tier thresholds.

Pricing Comparison & Who Gets Better Value

• Small stores with low order volume may find Froonze’s free install attractive until they scale past the free tier.
• Stores seeking professional setup and a wishlist-first strategy may find Swish’s $19–$49 plans better value for money, given free setup and unlimited wishlists.
• Merchants needing both high-end loyalty features and advanced wishlist analytics must evaluate total cost of multiple apps if choosing Swish plus a separate loyalty solution, versus paying Froonze for combined functionality.

Onboarding, Setup, and Support

Swish

• Promises free setup and customization across all plans.
• For Shopify Plus, white-glove onboarding and a dedicated account manager are included at the $99/month tier.
• This model is suited to merchants that want a hands-on partner for theme integration and customer journey design.

Froonze

• Offers quick setup and claims setup in minutes for basic configurations.
• Migration support for common loyalty apps reduces friction for merchants switching platforms.
• Some advanced features (e.g., Enhanced Customer Dashboard) may require additional paid setup or configuration.

Assessment

• If the brand prefers expert-led integration and fine-tuned UI changes, Swish’s onboarding promise adds real value.
• If the brand prefers a self-serve loyalty + wishlist solution and needs easy migration from other loyalty providers, Froonze reduces switching friction.

Performance, Scalability & Headless Readiness

Swish

• Explicit support for Hydrogen and headless architectures at higher tiers, plus Shopify Plus-specific benefits.
• Designed to be theme-agnostic and to integrate across modern storefront patterns.

Froonze

• Works with Shopify POS and standard storefronts; headless readiness is not emphasized in the provided data.
• Scales in features by monthly orders and paid VIP options.

Assessment

• Swish is a stronger fit for Plus and headless merchants. Froonze is appropriate for merchants that want loyalty across online and POS channels but not necessarily headless-first architectures.

Migration & Data Portability

Swish

• Onboarding includes free customization, which typically helps during migration from native wishlist widgets or competitor apps. Explicit migration tools are not highlighted in the available data.

Froonze

• Explicitly calls out easy migration from popular loyalty apps, which lowers the barrier for stores moving to Froonze’s loyalty features.

Assessment

• For merchants moving loyalty from another provider, Froonze reduces friction. For wishlist-specific migrations, Swish’s setup service can help re-create UX and mappings.

Security, Compliance & Reliability

Both Swish and Froonze operate on Shopify and integrate with common analytics and email platforms. Standard considerations for merchant data privacy, GDPR compliance, and secure API usage apply. Merchants should verify each app’s data retention, consent flows, and any required cookie handling before integration.

Pros & Cons Summary

Swish — Strengths

• Deep wishlist capabilities and analytics.
• Unlimited wishlists across all plans.
• Free setup and customization, with white-glove Plus onboarding.
• Strong support for modern storefronts and headless architectures.
• Clear integration with Klaviyo, GA4, and Meta for marketing automation.

Swish — Limitations

• Not a loyalty-first platform — merchants need additional tools for full loyalty programs.
• Loyalty and referral features require separate apps or integrations, increasing tool count.

Froonze — Strengths

• Bundles loyalty, VIP tiers, referrals, and wishlist into one product.
• Native Shopify Store Credit and POS integrations support omnichannel loyalty.
• Free install for very small shops and migration tools for several loyalty apps.
• Consolidated customer dashboard shows loyalty and wishlist together.

Froonze — Limitations

• Wishlist analytics may not be as deep as a wishlist-specialist product.
• Some advanced dashboard or customization features may be paid add-ons.
• Pricing keyed to monthly orders can become complex as volume grows.

Who Should Choose Which App?

Swish is a strong fit for:

• Product-led brands that rely heavily on wishlist-driven demand signals.
• Stores that want advanced wishlist analytics and curated wishlist strategies.
• Merchants running headless or Shopify Plus stores who need white-glove onboarding and API-friendly integrations.
• Brands that prefer to keep wishlist behavior separate and optimized by a specialist app.

Froonze is a strong fit for:

• Merchants that want loyalty, referrals, VIP tiers, and wishlist in a single app.
• Stores that want native Shopify Store Credit and POS loyalty support.
• Growing brands that expect to migrate from other loyalty platforms and want an all-in-one loyalty dashboard.
• Small merchants who benefit from a free entry tier while testing loyalty mechanics.

Implementation Considerations

Setup Timeline & Resources

• Swish: Setup is handled by the vendor; timeline depends on customization scope, but free onboarding reduces internal resource needs.
• Froonze: Basic setups can be done quickly; advanced loyalty configurations or dashboard customizations may require more time.

Marketing & Automation

• Swish’s out-of-the-box Klaviyo integration helps convert wishlist signals into abandoned wishlist flows, personalized emails, or retargeting segments.
• Froonze integrates with Klaviyo and can map loyalty activity to email automations, allowing points-earning or VIP movement to trigger messages.

Measurement & KPIs

• Wishlist-focused KPIs: saved items per session, conversion rate of wishlist-to-purchase, average value of wishlist-driven orders.
• Loyalty-focused KPIs: repeat purchase rate, points redemption rate, LTV uplift, VIP migration velocity.
• For combined campaigns (e.g., reward for adding to wishlist), merchants should ensure data flows between wishlist and loyalty modules are reliable.

Costs Beyond Subscription

Consider these ongoing costs regardless of subscription price:

• Developer/customization time for theme alignment or headless integration.
• Email volume or Klaviyo costs when running wishlist or loyalty automations.
• Opportunity cost from fragmented data if wishlist and loyalty systems are not unified.

The Alternative: Solving App Fatigue with an All-in-One Platform

App Fatigue and Its Real Impact

App fatigue occurs when merchants manage multiple single-purpose apps that overlap in features, create disjointed data, and require separate billing, maintenance, and integrations. This can lead to:

• Fragmented customer data across wishlist, loyalty, referrals, and reviews.
• Repeated development work for similar UI elements or dashboards.
• Inconsistent customer experiences when rewards or saved product signals are not synchronized.
• Higher total cost of ownership when each point-solution charges separately.

Why Consolidation Matters

Consolidating core retention features into a single platform reduces complexity and improves outcomes:

• Unified customer profiles let marketers trigger personalized campaigns that combine wishlist behavior with loyalty status.
• Centralized reporting surfaces cross-program insights (e.g., which VIPs save higher-value items).
• Fewer integrations reduce maintenance overhead and decrease the risk of breaks during theme or platform updates.

Growave: More Growth, Less Stack

Growave’s philosophy of "More Growth, Less Stack" is designed to address the problems of tool sprawl by providing an integrated retention platform combining loyalty, referrals, wishlists, reviews, and VIP tiers.

Key benefits of this consolidated approach:

• One dashboard for loyalty programs, referrals, wishlists, and review collection.
• Integrated workflows where wishlist actions can feed loyalty triggers and review prompts.
• Built-in integrations with major marketing, support, and checkout tools, minimizing the need for additional connectors.

Merchants can explore how to consolidate retention features and reduce the number of point solutions they maintain. For merchants evaluating loyalty functionality, Growave offers loyalty and rewards that drive repeat purchases, including customizable reward actions and VIP tier mechanics. For those wanting to improve social proof, Growave helps merchants collect and showcase authentic reviews without adding another app.

Growave is available on the Shopify App Store; merchants can install Growave with one click and test how an integrated suite simplifies operations and reporting.

Book a personalized demo to see how an integrated retention stack improves retention.

Feature Mapping: How Growave Replaces Multiple Apps

Growave centralizes capabilities that merchants typically assemble from multiple vendors:

• Wishlist: built-in wishlist with customer-facing management and analytics.
• Loyalty & Rewards: points, VIP tiers, custom reward actions, and native integrations for redemption.
• Referrals: integrated refer-a-friend programs that tie into loyalty points.
• Reviews & UGC: tools to collect and display reviews, with automation for post-purchase flows.
• VIP & Segmentation: advanced tiering and segmentation to tailor offers and communications.

By combining these features, Growave helps merchants reduce data discrepancies and accelerate program activation while maintaining customization for brand experience. Merchants can read customer stories from brands scaling retention to see how consolidation created operational efficiencies and clearer ROI.

Integrations and Scalability

Growave supports a broad set of integrations that matter for Shopify merchants:

• Email and marketing platforms like Klaviyo and Omnisend for advanced automations.
• Checkout and page-builder tools such as Pagefly, GemPages, and Shopney.
• Support and subscription tools like Gorgias and Recharge.
• Omnichannel compatibility including Shopify POS and headless options for Plus merchants.

For merchants evaluating enterprise readiness, Growave provides specific features and guidance for solutions for high-growth Plus brands, including dedicated launch plans, checkout extensions, API/SDK for headless setups, and enterprise-grade support.

Pricing and Trial Options

Growave offers tiered plans with a Free plan and a 14-day free trial on paid tiers. Merchants can compare plans and see detailed pricing to determine which tier meets their order volume and feature needs. The consolidated pricing model simplifies forecasting and reduces the hidden costs of multiple app subscriptions.

Merchants interested in exploring how Growave could reduce their stack should install Growave with one click or compare plans and pricing to see which tier aligns with growth targets.

Migration Considerations When Consolidating

Transitioning from multiple apps to a single platform requires planning:

• Map current workflows: inventory which apps handle wishlist, loyalty, referrals, and reviews.
• Export existing data: ensure wishlist lists, loyalty points, and review content are migrated or archived.
• Test critical flows: simulate redemptions, wishlist emails, and VIP tier changes in a staging environment.
• Communicate with customers: explain migration steps, new reward balances, and any changes to redemption processes.

Growave offers migration resources and support to reduce friction; merchants who want hands-on help can book a personalized demo for a tailored migration plan.

Practical Decision Guide

Use this practical guide to pick between Swish, Froonze, or an integrated platform.

• If the priority is a dedicated wishlist with deep product-level analytics and a merchant wants white-glove setup and headless compatibility: choose Swish.
• If the priority is an out-of-the-box loyalty program with wishlist included, POS integration, and a low-cost entry point for very small stores: choose Froonze.
• If the priority is to reduce the number of apps, unify customer data across loyalty, referrals, wishlists, and reviews, and scale with integrated workflows: consider Growave. Merchants can compare plans and pricing to determine whether consolidation yields better value for money than maintaining multiple specialists.

Implementation checklist for each path

Swish-focused path

• Confirm wishlist display locations and ensure theme compatibility.
• Map Klaviyo flows to wishlist events and test segmentation.
• Plan for loyalty/referral integrations if needed (select a partner app and map data flows).

Froonze-focused path

• Set up loyalty points, VIP tiers, and define redemption rules.
• Configure wishlist alerts and multi-language widgets.
• Ensure POS and native store credit flows are operational for omnichannel use.

Growave consolidation path

• Audit existing retention tools and exports.
• Choose a Growave plan that matches monthly order volume and feature needs.
• Schedule migration and map reward balances into the new system.
• Replace redundant apps and update automations to point to Growave triggers.

Cost-Benefit Scenarios (Practical Examples without Hypotheticals)

• A direct-to-consumer brand with a small curated catalog that converts via saved lists will likely see greater ROI adding a wishlist specialist. Swish’s wishlist analytics can inform merchandising decisions and bring high-intent shoppers back with personalized notifications.
• A multi-location retailer that wants customers to earn and redeem rewards both online and in-store may find Froonze’s POS loyalty and native Shopify Store Credit integrations deliver faster time-to-value, avoiding separate POS loyalty systems.
• A brand managing multiple apps for loyalty, referrals, reviews, and wishlist will likely reduce operational overhead by moving to an integrated suite and can expect clearer reporting on LTV and repeat purchase rate when data is centralized — a benefit Growave is specifically built to deliver.

Support & Community Signals

• Swish: High rating (5.0) across 272 reviews indicates strong user satisfaction, especially around wishlist features and onboarding service.
• Froonze: Also high rating (5.0) across 217 reviews, reflecting positive feedback on loyalty + wishlist combination and migration capabilities.
• Growave: With 1,197 reviews and a 4.8 rating, it shows a larger user base and broad adoption across retention workflows. Merchants looking to evaluate broader market adoption and peer references can review the customer stories from brands scaling retention.

Conclusion

For merchants choosing between Swish (formerly Wishlist King) and Froonze VIP Loyalty & Wishlist, the decision comes down to priorities: Swish excels at wishlist-specific UX, analytics, and white-glove onboarding — ideal for merchants who treat wishlist behavior as a primary conversion lever. Froonze is better suited for brands that want integrated loyalty mechanics (points, VIP tiers, referrals) alongside wishlist features, especially when omnichannel or POS loyalty matters.

For merchants frustrated by app fatigue and the overhead of combining multiple single-purpose apps, a consolidated retention platform offers a clear alternative. Growave’s "More Growth, Less Stack" approach bundles loyalty, wishlists, referrals, reviews, and VIP tiers into one integrated suite, simplifying data flows and reducing the number of vendors to manage. Merchants can compare plans and pricing to evaluate how consolidation impacts total cost of ownership and operational complexity. Many stores find that integrating these functions in one platform improves LTV measurement and accelerates retention.

Start a 14-day free trial to explore a unified retention stack and see whether consolidating wishlist, loyalty, referrals, and reviews reduces manual work and improves repeat purchase performance.

FAQ

What are the main differences between Swish and Froonze?

• Swish is a specialist wishlist solution offering deep wishlist UX, unlimited wishlists, advanced analytics, and free setup. Froonze combines loyalty mechanics (points, VIP tiers, referrals, native store credit) with wishlist features and is positioned as an all-in-one loyalty + wishlist product. Choose Swish for wishlist-first strategies; choose Froonze for integrated loyalty needs.

How do integration needs influence the choice?

• Merchants using headless storefronts, Hydrogen, or requiring advanced GA4/Klaviyo wishlist event flows will find Swish aligns with those needs. Merchants needing POS loyalty or native Shopify Store Credit support will find Froonze more convenient. For many merchants, consolidation into an integrated suite reduces integration overhead.

Can these apps replace a full loyalty program?

• Froonze includes loyalty features that can replace many loyalty programs for SMBs and mid-market brands. Swish does not replace a loyalty program and should be paired with a loyalty solution if points, VIP tiers, and referral mechanics are required.

How does an all-in-one platform compare to specialized apps?

• An all-in-one platform reduces the number of integrations and consolidates customer data, making coordinated campaigns easier and lowering maintenance. However, specialized apps may offer deeper functionality in one domain (e.g., wishlist analytics). Merchants should weigh depth in a single feature against the operational simplicity and cross-feature synergy of a unified platform. For those interested in consolidation, merchants can consolidate retention features and test an integrated approach.