Swish (formerly Wishlist King) vs. CP24 Advanced Wishlist

Introduction

Choosing the right wishlist app is a common, high-impact decision for Shopify merchants. Wishlists capture intent, help recover carts, and feed personalized marketing — but not all wishlist tools are built the same. Merchants must weigh features, integrations, pricing, and long-term value to avoid tool sprawl and missed retention opportunities.

Short answer: Swish (formerly Wishlist King) is a polished, full-featured wishlist solution that targets medium to enterprise stores with strong onboarding and integrations. CP24 Advanced Wishlist is a lightweight, budget-friendly option that adds web push and basic wishlist functionality for smaller stores or shops testing wishlist features. For merchants who want to consolidate retention features and avoid managing multiple single-purpose apps, a unified retention platform provides better value for money than stacking isolated tools.

This article provides an in-depth, feature-by-feature comparison of Swish (formerly Wishlist King) and CP24 Advanced Wishlist to help merchants choose the right wishlist approach. The comparison is impartial, highlights strengths and weaknesses, and explains which merchant profiles each app best serves.

Swish (formerly Wishlist King) vs. CP24 Advanced Wishlist: At a Glance

Quick read on review volume

• Swish shows high review volume (272) with a 5-star average — strong social proof and adoption.
• CP24 has far fewer reviews (6) but also a 5-star rating; lower sample size means less public validation.

Feature-by-Feature Comparison

This section compares the two apps across the practical axes merchants care about: wishlist features, notifications & re-engagement, analytics, customizability and theme integration, and developer/headless support.

Core Wishlist Functionality

Swish (formerly Wishlist King)

Swish's core is built for full wishlist lifecycle management. Key capabilities include:

• Unlimited wishlists and saved items per user.
• Wishlist persistence across devices and customer accounts.
• Customer-visible wishlist counts and front-end UI that matches store aesthetics.
• Multiple wishlist collection and curation features for merchandising.
• White-glove setup and free customization across plans to ensure a seamless front-end experience.

Why that matters: Unlimited wishlists and robust front-end customization reduce friction and look native to the store, which increases engagement and conversion of wishlist signals.

CP24 Advanced Wishlist

CP24 focuses on accessible, cross-device wishlists with guest support. Core points:

• Guest wishlist and multiple wishlist support.
• Sync across devices for logged-in customers.
• Basic front-store text management for non-English stores.
• Useful UI touches like wishlisted counts on products.

Why that matters: CP24 gives stores a quick, low-friction wishlist offering that works for international customers and guest shoppers without advanced onboarding.

Notifications and Re-Engagement

Swish (formerly Wishlist King)

• Sends personalized wishlist reminders and price-drop or low-stock alerts via email (and integrates with Klaviyo for advanced flows).
• Automation supports highly personalized notifications timed to shopper behavior.
• Integrations with Meta and GA4 help tie wishlist events to paid and organic campaigns.

Strength: Integration depth enables layered re-engagement (e.g., Klaviyo flows triggered by wishlist events), which drives recovery and repeat purchases.

CP24 Advanced Wishlist

• Offers price-drop and low-stock reminders for wishlisted items.
• Adds web push capture and campaigns to re-engage visitors and customers via browser notifications.
• Free tier includes welcome & push campaigns and limited push impressions.

Strength: The web push capability is a differentiator for stores that want inexpensive, direct re-engagement but may lack email capture or advanced ESP workflows.

Analytics & Reporting

Swish (formerly Wishlist King)

• Provides advanced analytics and wishlist curation insights to identify popular products and customer intent.
• Works with GA4 for deeper event tracking.
• Curation features help merchants convert wishlist data into merchandising or campaign actions.

Importance: Rich analytics lets merchants turn wishlist data into product decisions and targeted campaigns, improving merchandising ROI.

CP24 Advanced Wishlist

• Offers a metrics dashboard and detailed reports in paid tiers.
• Tracks wishlist counts, impressions, and push metrics (subject to plan limits).

Limitation: Reporting is functional for basic measurement but lacks the breadth of integrations and deep event visibility Swish provides.

Customization & Theme Integration

Swish (formerly Wishlist King)

• Promises seamless integration with all themes and a free customization service.
• Fine-grained control over UI means a wishlist can look and behave like native components.
• Plus plan support for Hydrogen and headless stores.

Benefit: Merchants that prioritize seamless brand experience and have custom themes benefit from Swish’s setup service.

CP24 Advanced Wishlist

• Fully configurable front-end text; responsive design.
• Simpler out-of-the-box UI with less emphasis on white-glove customization.
• Good for stores on standard themes or those accepting minor visual differences.

Trade-off: CP24 works quickly but may need additional front-end work for pixel-perfect brand integration.

Headless, Hydrogen, and Developer Support

Swish (formerly Wishlist King)

• Explicitly supports Hydrogen and headless stacks on Plus plan.
• Shopify Checkout and Customer Accounts compatibility listed.
• Offers dedicated account managers and priority support at higher tiers.

Best for: Stores on headless or complex tech stacks that require specialist setup and ongoing support.

CP24 Advanced Wishlist

• No explicit headless/Hydrogen mention in the data provided.
• Focuses on standard storefront implementations and web push.

Implication: CP24 is best for traditional storefronts rather than advanced headless implementations.

Pricing & Value

Price is more than monthly cost: value-for-money depends on feature depth, integration needs, support, and how much time the team must spend to integrate or maintain the app.

Swish (formerly Wishlist King) Pricing Snapshot

• Basic Shopify: $19 / month — includes all features, free setup and onboarding, unlimited wishlists, unlimited sessions.
• Shopify: $29 / month — same as Basic but aligned for Shopify plan stores.
• Advanced Shopify: $49 / month — for stores on Advanced plan.
• Shopify Plus: $99 / month — adds free white glove onboarding, priority support, dedicated account manager, Hydrogen & headless support.

Value proposition: Swish prices are targeted at merchants who want a supported, enterprise-capable wishlist with unlimited usage and hands-on setup. The presence of free setup across plans reduces time-to-value and justifies the monthly cost for stores that need polish.

CP24 Advanced Wishlist Pricing Snapshot

• FREE — Includes share wishlist, metrics dashboard, guest wishlist, welcome & push campaign, up to 100 wishlist items/mo and 100 push impressions/mo.
• BASIC — $2.99 / month — expands to 2K wishlist items/mo, 10K push impressions/mo; adds price-drop & low-stock reminders, multiple wishlist support.
• PROFESSIONAL — $9.99 / month — up to 10K wishlist items/mo, 50K push impressions/mo, unlimited sessions.
• ENTERPRISE — $19.99 / month — up to 25K wishlist items/mo, 100,000K push impressions/mo (note: this figure likely means 100,000 push impressions), unlimited sessions.

Value proposition: CP24 is extremely cost-effective for experimenting or for stores with predictable, low wishlist volume. The free tier enables testing without commitment, and paid tiers scale affordably.

Comparing Value for Money

• Swish provides higher-touch onboarding, stronger integrations (Klaviyo, GA4, Meta), and enterprise-support features. This makes it better value for stores that will actually use those integrations to drive retention and conversion.
• CP24 offers better entry-level economics and includes web push, a feature many la carte wishlist apps don’t provide. For stores focusing primarily on push-based re-engagement and low monthly costs, CP24 is better value for money.

Decision drivers:

• If a store lacks mature email or analytics systems and wants a wishlist that plugs into those systems, Swish delivers more immediate strategic value.
• If a store wants to validate wishlist demand or add web push with minimal spend, CP24 is a practical path.

Integrations & Ecosystem Fit

Integration ecosystems determine how wishlist events flow into marketing and analytics stacks.

Swish (formerly Wishlist King)

• Explicit integrations with Klaviyo, GA4, and Meta enable powerful flows: wishlist → Klaviyo trigger → personalized email or automation; wishlist → GA4 event → measurement and audiences for advertising.
• Works with Checkout, Hydrogen, Markets, Customer Accounts, Search/Recommendations.
• White-glove onboarding supports integration challenges across platforms and headless stacks.

This integration set is designed to convert wishlist signals into measurable marketing actions and data-driven decisions.

CP24 Advanced Wishlist

• Focused on web push and in-app wishlist notifications.
• No explicit major ESP or analytics integrations listed.
• Offers push token capture and basic segmentation for push campaigns.

For merchants who depend on push for reactivation and have simple analytics needs, CP24’s integration scope may be sufficient. For merchants using Klaviyo or wanting GA4 event tracking, Swish is the more plug-and-play solution.

Implementation & Support

Swish (formerly Wishlist King)

• Free setup and customization across all plans removes friction and reduces merchant implementation time.
• Plus plan includes white-glove onboarding and a dedicated account manager, which helps enterprise stores scale quickly.
• Support is a clear selling point; many merchants value vendor-led implementation for cross-theme compatibility.

This posture is suited to stores that want minimal development overhead and a partner to ensure the feature is fully embedded.

CP24 Advanced Wishlist

• Self-serve with clear upgrade path from free to paid tiers.
• Documentation likely sufficient for typical storefronts; merchant must handle any complex theme adjustments.
• The free tier lowers the barrier to try but may require internal resources for deeper customization.

This approach is efficient for teams with in-house developers or for merchants who accept a standard UI.

Performance, Reliability & Limits

Swish (formerly Wishlist King)

• Unlimited wishlists and sessions across plans means the app scales with traffic without surprise limits.
• Enterprise support for headless/Plus stores suggests attention to performance in complex environments.
• Larger review base (272) gives stronger confidence in reliability across many merchants.

CP24 Advanced Wishlist

• Usage caps on lower tiers (wishlist items and push impressions) require attention as store traffic grows.
• The free tier is intentionally limited to small volumes; scaling to higher tiers is affordable but still constrained by monthly caps.
• Smaller public review count (6) provides less certainty on performance across diverse merchants.

Merchants should compare actual traffic and expected wishlist volume to plan limits in CP24 and consider Swish for heavier loads.

Data, Privacy & Ownership

Both wishlist apps handle user intent data that may be consumer-sensitive. Merchants should verify:

• Data export capabilities for wishlists and user tokens.
• Where data is stored and retention policies.
• Compliance with local privacy laws (GDPR, CCPA).
• Ability to purge data or honor data subject requests.

Swish’s integrations with major analytics and ESPs suggest established data flows, but merchants should still confirm data ownership and portability. CP24’s web push token capture necessitates explicit consent handling and clear privacy notices.

Use Cases: Which App Fits Which Merchant?

This section translates features into practical merchant profiles.

When Swish (formerly Wishlist King) is the better match

• Brands on Shopify Plus or using headless/Hydrogen that need a wishlist that fits complex tech stacks.
• Merchants that rely on Klaviyo, GA4, or Meta and want wishlist events to feed automated flows and paid audiences.
• Teams that prefer vendor-assisted setup to ensure wishlist design is native to the store.
• Stores expecting high wishlist volumes and wanting unlimited sessions without plan surprises.
• Merchants willing to pay for higher-touch support and guaranteed integration quality.

When CP24 Advanced Wishlist is the better match

• Small or early-stage stores validating wishlist demand with minimal spend.
• Merchants that value inexpensive web push as a primary re-engagement channel.
• Stores with standard themes that can accept simpler UI and minimal custom front-end work.
• Shops with low to medium expected wishlist volume that fit within CP24 plan limits.

Migration, Coexistence, and Data Portability

Merchants sometimes switch wishlist vendors or run multiple tools during testing. Key considerations:

• Export/Import: Check whether wishlist export is available in a usable format (CSV/JSON) and whether the new app can import it.
• Mapping Events: Ensure wishlist events, product IDs, and customer IDs align between systems to preserve behavior tracking.
• Coexistence Risks: Running two wishlist apps simultaneously can cause UX duplication and analytics noise. Test in a staging environment first.
• Customer Experience: Preserve customer wishlists during migration to avoid eroding trust—inform customers if a migration impacts saved items.

Swish’s onboarding services may include migration assistance; merchants should confirm migration support and any costs.

Pros & Cons Summary

Swish (formerly Wishlist King)

Pros:

• Strong integrations (Klaviyo, GA4, Meta).
• Free/setup across plans; white-glove onboarding on Plus.
• Unlimited wishlists and sessions.
• Headless/Hydrogen support.
• 272 reviews with a 5-star rating — strong validation.

Cons:

• Higher monthly price points for merchants on a tight budget.
• Tailored for merchants that will use integrations and onboarding — potential overkill for small stores.

CP24 Advanced Wishlist

Pros:

• Freemium option to test wishlist features.
• Very low-cost paid tiers.
• Web push capture and campaigns included.
• Good for guest wishlist and multiple wishlist scenarios.

Cons:

• Limited review volume (6), so public validation is limited.
• Usage caps on lower tiers may require plan upgrades.
• No large-ecosystem ESP/analytics integrations listed.

Practical Recommendations by Merchant Goal

• To increase repeat purchases and integrate wishlist events into email flows quickly: choose Swish for its Klaviyo and GA4 integrations and onboarding.
• To test wishlist demand and re-engage visitors via push on a micro-budget: choose CP24 for its free tier and low-cost paid plans.
• To avoid tool sprawl and capture long-term LTV improvements across loyalty, referrals, reviews, and wishlist in one place: consider an all-in-one retention platform that consolidates those functions.

The Alternative: Solving App Fatigue with an All-in-One Platform

Many merchants face "app fatigue": the operational cost, billing complexity, and integration overhead of assembling many single-purpose apps (wishlist + loyalty + reviews + referrals + VIP tiers) can outstrip the benefit of each tool. Single-purpose apps often force merchants to stitch together data flows across different systems, increasing development and analytics friction while creating dependency on multiple vendors for support.

An alternative approach is to consolidate retention features into a single platform that covers loyalty, reviews, referrals, and wishlist. This reduces maintenance, improves data consistency, and makes it easier to design cross-channel campaigns that increase lifetime value.

Growave’s philosophy — "More Growth, Less Stack" — follows that consolidation approach. By combining multiple retention features in one product, merchants can simplify operations while still accessing enterprise-level capabilities.

• Merchants can build loyalty and rewards that drive repeat purchases alongside a native wishlist, avoiding separate integrations and workflows.
• The platform also allows merchants to collect and showcase authentic reviews, integrating social proof directly into product pages and loyalty campaigns.
• Consolidation reduces management overhead and lowers the risk of data silos; merchants can measure retention holistically rather than in disconnected siloes.

Growave provides clear pathways for merchants to evaluate the platform:

• Merchants can compare plans and features or begin a trial on the consolidated pricing page for straightforward decision-making and cost transparency: consolidate retention features.
• Teams that prefer to evaluate in the Shopify ecosystem can access an integrated retention app from the Shopify App Store.

Why consolidation matters in practice

• Cross-functional campaigns become simpler: rewards points can be tied to review submissions or wishlist purchases without building custom integrations.
• Single customer profiles store wishlist behavior, referral status, review history, and loyalty points in one place — enabling more accurate segmentation.
• Operational savings: one vendor means one billing relationship, one support channel, and fewer versioning conflicts during theme updates.

Growave supports merchants at scale:

• For stores ready to move beyond basic wishlists, Growave offers enterprise-ready support and features for high-growth merchants, including Shopify Plus integrations and headless capabilities. Merchants can review solutions tailored to larger stores and complex stacks by looking at offerings designed for solutions for high-growth Plus brands.
• For teams needing a hands-on evaluation, Growave offers demo sessions that help merchants map features to growth goals; interested merchants can book a personalized demo.

Book a personalized demo to see how an integrated stack improves retention.

Feature overlap and migration paths

• Wishlist features in Growave are built to work with loyalty and reviews so that wishlisting a product can feed targeted reward offers or review-gated discounts.
• Merchants migrating from single-purpose apps often find that consolidated platforms reduce the need for custom webhooks and middleware.
• To evaluate the trade-offs of migration, merchants can consult Growave’s customer stories and examples of stores that scaled retention by viewing customer stories from brands scaling retention.

Cost perspective

• While Growave’s entry plan begins at a higher monthly price than CP24’s lowest tier, the platform replaces multiple subscriptions (wishlist + loyalty + reviews + referrals), offering better value for money for merchants who use more than one retention tool.
• Merchants can review bundled pricing and compare features side-by-side on the pricing page to make an informed decision: consolidate retention features.

How consolidation supports measurable outcomes

• Higher retention: integrated loyalty and wishlist signals allow precision targeting that increases repeat purchase rates.
• Longer customer lifetime value (LTV): combined referral and loyalty campaigns amplify acquisition while keeping acquisition costs lower through advocacy.
• Better analytics: unified event tracking leads to cleaner attribution and faster iteration on retention strategies.

When a Single-Purpose App Still Makes Sense

Consolidation isn’t always the right first step. A few scenarios where Swish or CP24 remain strong options:

• Experimental Phase: a merchant testing wishlist mechanics may start with CP24’s free tier to validate behavior before investing in a larger platform.
• Specific Integration Need: a store using Klaviyo + GA4 with high traffic and headless architecture may prefer Swish’s direct integrations and onboarding.
• Budget Constraints: stores with strict monthly budgets that only need wishlist and basic push might prefer CP24 for value.

Final Recommendations

• Small stores or pilots with a minimal budget: begin with CP24 Advanced Wishlist to validate wishlist ROI and web push.
• Growing merchants who rely on email and ads for retention and need developer-safe, integrated wishlist events: Swish (formerly Wishlist King) provides the integrations and support necessary to translate wishlist data into campaigns.
• Merchants planning to use multiple retention tactics (loyalty, reviews, referrals) and wanting to reduce tech complexity: evaluate an integrated retention platform that replaces several single-purpose apps and centralizes data and workflows.

Conclusion

For merchants choosing between Swish (formerly Wishlist King) and CP24 Advanced Wishlist, the decision comes down to scale, integration needs, and budget. Swish is best for brands that want enterprise tidy integrations, hands-on onboarding, and headless support. CP24 is a practical, low-cost option for stores that need basic wishlist features and web push without immediate commitment.

For merchants that want to avoid managing multiple single-purpose apps, a consolidated retention platform offers better value for money by combining wishlist, loyalty, reviews, and referrals into a unified product. Growave’s "More Growth, Less Stack" approach reduces maintenance overhead, centralizes customer data, and makes it easier to run cross-channel retention programs. Merchants can compare plans and start a trial to evaluate whether consolidation fits their roadmap: consolidate retention features.

Start a 14-day free trial to see how an integrated retention stack accelerates growth.

FAQ

How do Swish (formerly Wishlist King) and CP24 Advanced Wishlist differ in integrations?

Swish emphasizes integrations with Klaviyo, GA4, and Meta, which makes it suited for merchants who want wishlist events to trigger automated email flows and feed ad audiences. CP24 focuses on web push and in-app wishlist features; it provides push token capture and campaigns but doesn’t list deep ESP or analytics integrations in the app data provided.

Which app is better for stores using a headless/Hydrogen setup?

Swish explicitly supports Hydrogen and headless stacks, and its Shopify Plus plan includes white-glove onboarding and dedicated account management. That makes Swish the safer choice for headless implementations. CP24 does not list headless support in the provided data.

If a merchant wants wishlist plus loyalty and reviews, which path is recommended?

Managing wishlist, loyalty, and reviews across separate apps creates integration and maintenance overhead. An integrated platform that includes wishlist, loyalty/rewards, referrals, and reviews consolidates those functions and improves data consistency. Merchants can explore platforms that let them build loyalty and rewards that drive repeat purchases and collect and showcase authentic reviews in a single place.

Can a merchant test wishlist functionality before committing to a consolidated platform?

Yes. CP24 Advanced Wishlist provides a free tier to validate wishlist capture and web push performance. If the test validates demand and ROI, merchants can evaluate consolidated platforms to determine if wider retention consolidation offers better long-term value. Merchants that want a demo-based evaluation can book a personalized demo to map features to growth goals.