Gift Reggie vs. Listr: In-Depth Comparison

Introduction

Choosing the right retention tool for a Shopify store is a practical decision that affects conversion rates, average order value, and customer lifetime value. Gift registries and wishlists are proven tactics to reduce returns, encourage full-price purchases, and create social buying moments — but not every tool suits every merchant.

Short answer: Gift Reggie: Gift Registry is a focused, registry-first solution that fits stores selling giftable, event-driven items (weddings, baby showers, anniversaries) and needing POS and stock-aware registry features. Listr: Wishlist + Reminder is a lightweight wishlist tool that prioritizes social proof and automated reminders, offering a compelling free tier and low-cost premium upgrade for stores that only need wishlist behavior and price-drop alerts. For merchants who need more than a single feature — combining loyalty, referrals, reviews, and wishlist into one cohesive retention stack — a unified platform like Growave often provides better value for money and reduces the overhead of managing multiple single-purpose apps.

This post provides an in-depth, feature-by-feature comparison of Gift Reggie and Listr to help merchants choose based on product fit, feature needs, and growth priorities. After the direct comparison, there is a section that explains how an integrated platform addresses the limits of single-point tools and why merchants might prefer a consolidated retention suite.

Gift Reggie: Gift Registry vs. Listr: Wishlist + Reminder: At a Glance

Deep Dive Comparison

This section examines each app across the criteria merchants actually care about: core features and how they operate in real storefronts, pricing and value, integrations, implementation overhead, analytics and reporting, support, and scalability.

Feature Set: What Each App Actually Does

Gift Reggie: Registry Centric Features

Gift Reggie positions itself squarely as a registry-first app that also supports wishlists. Key functional areas include:

• Registry creation and management tailored to events such as weddings and baby showers. This makes it straightforward for customers to create public or password-protected registries and invite friends and family.
• POS support at mid-to-high plans, which is useful for brands with physical retail or event pop-ups that need to link in-person purchases to a registry.
• Stock tracking and low-stock warnings on the Professional and Expert plans to reduce overselling of registry items.
• Customizable styling so the registry and wishlist match storefront themes and feel native.
• Email notifications for customer and staff actions related to registries (creation, purchase, gifting status).
• Different plan limits for number of registries (from 5 free registries on Basic up to 100 on Expert).

These features target merchants selling items commonly gifted at events and who need a registry workflow that supports group gifting, reserve items, or POS fulfillment.

Listr: Wishlist-Focused Features

Listr concentrates on wishlist utilities and behavior triggers:

• Guest wishlist functionality — shoppers can add products without creating accounts.
• Social proof indicator that shows how many other customers have added an item to their wishlist; this nudges conversion through perceived popularity.
• Automated reminder emails (daily, weekly, monthly) that drive customers back when wishlist items are still available.
• Price-drop emails that notify customers when a wishlist item goes on sale.
• Top wishlisted products list and basic analytics about wishlist activity.
• Free tier allowing up to 100 items and 100 wishlist emails; premium at $4.99 unlocks unlimited items and reminders.

Listr serves merchants who want to capture demand signals and re-engage shoppers based on interest and price changes, with minimal friction and cost.

Registry vs. Wishlist: Which Is Primary?

• Gift Reggie is a registry-first product that includes wishlist functionality as an adjunct. The registry model supports event pages, public invitations, privacy settings, and group gifting behaviors. These are specialized workflows that increase conversion for event-driven purchases.
• Listr treats wishlist behavior as the core product — it captures intent and drives follow-up through reminders and price-drop alerts. This directly supports abandonment-to-conversion flows but doesn't give the registry functionality (event pages, group gifting) that Gift Reggie does.

Merchants should choose based on whether they need event-oriented registries (Gift Reggie) or demand-capture and re-engagement (Listr).

Sharing, Social Proof, and Virality

Both apps offer sharing, but the mechanics and strategic use differ.

• Gift Reggie emphasizes shareable registries and invites. The registry page works as a destination for friends and family to view curated lists, which can increase full-price purchases and lower returns because gifters select items the recipient actually wants.
• Listr leans on micro-social proof (counts of how many wishlists include a product) and social sharing of individual wishlists. Social proof is integrated into product pages, nudging shoppers who are undecided.

If the business model relies on friends and family buying for a single recipient (e.g., bridal/baby registries), Gift Reggie’s share-first registry design will be more effective. If the goal is to turn warm intent into purchases through reminders and price drop triggers, Listr provides a lighter-weight mechanism.

Email Automation and Reminders

Email automation is central to both apps but serves different workflows.

• Gift Reggie: Email notifications are oriented around registry lifecycle events (creation, gifts received). Merchants can customize customer and staff emails for registry actions. The app does not advertise a heavy cadence of follow-up reminders for wishlist items unless configured.
• Listr: Email reminders are a seller-facing retention mechanism — daily/weekly/monthly remailers and price-drop alerts are designed to reactivate interest. Customizable email templates arrive with the Premium plan.

For behavior-driven reactivation, Listr provides more granular wishlist re-engagement. For transactional notifications related to registries and gift confirmations, Gift Reggie is stronger.

Inventory, POS, and In-Person Sales

Inventory sync and in-person sales workflows matter for merchants with physical stores or event pop-ups.

• Gift Reggie includes stock tracking and warnings on Professional and Expert plans, and explicit POS support on the Expert plan. This allows registries to respect in-store stock levels and enables staff to mark registry items as purchased in-person.
• Listr does not advertise POS integrations or advanced stock-aware registry handling. It is primarily a web-based wishlist with product page indicators and email triggers.

Merchants who sell at events, have showrooms, or need registry fulfillment to tie into POS transactions will find Gift Reggie aligned to those needs.

Customization and Theming

A consistent brand experience is critical.

• Gift Reggie: Customizable styling and the ability for registry pages to inherit theme styling is central. The app emphasizes creating brand-aligned registry experiences.
• Listr: Offers customizable wishlist icons and page, and allows social shares. Customization is useful but oriented to wishlist UI elements rather than full event pages.

If a polished, event-branded landing experience is important, Gift Reggie’s custom registry pages are beneficial. Listr is suitable where minimal UI adjustments are sufficient.

Pricing and Value

Pricing should be evaluated not as a sticker price but in terms of value delivered for the merchant’s goals.

• Gift Reggie Plans:
  • Basic — $9/month: 7-day trial, 5 free registries, unlimited wishlists, basic styling, social sharing, email notifications.
  • Essentials — $15/month: 7-day trial, 25 registries, password protection, email sharing, registry messaging.
  • Professional — $30/month: 30-day trial, 50 registries, customizable content, stock tracking and warnings.
  • Expert — $40/month: 30-day trial, 100 registries, POS support, custom line item property tracking, API access.
  Gift Reggie’s tiered pricing aligns with registry volume needs and adds inventory and POS tools at higher tiers. For stores that rely on registries extensively, the plan structure is logical.
• Listr Plans:
  • FREE: Up to 100 wishlist items, up to 100 wishlist emails, basic customization and sharing.
  • PREMIUM — $4.99/month: Unlimited everything, email reminders, price-drop emails, customizable templates, custom wishlist page.
  Listr’s pricing aims at affordability and is attractive for small catalogs, early-stage brands, or merchants wanting wishlist-driven reactivation without ongoing costs.

Value assessment:

• For merchants whose primary need is full-featured registries, Gift Reggie provides features that justify its price points — especially the Professional and Expert plans for stock and POS capabilities. That constitutes better value for money when registry workflows and on-site brand experience matter.
• For merchants focused strictly on wishlist captures and low-cost re-engagement, Listr is competitively priced and offers immediate ROI via free use and inexpensive premium upgrades.

Reviews, Reliability, and Marketplace Signals

Review counts and ratings are objective signals of traction and user satisfaction.

• Gift Reggie has 172 reviews with a 4.8 rating, indicating broad adoption and high satisfaction among a sizable reviewer base. This higher volume can suggest maturity and fewer growing pains.
• Listr has 27 reviews with a 4.3 rating, which is positive but based on a smaller sample. That often indicates a younger app or narrower adoption.

A larger, highly rated review base does not guarantee fit, but it does suggest better-tested workflows and more solved edge cases.

Integrations and Technical Fit

Third-party integrations determine how easily each app fits into a merchant’s tech stack.

• Gift Reggie: Works with Shopify POS, Customer accounts, Shopify Flow, and is compatible with multilingual setups (Langify). API access is available on the Expert plan for headless or custom integrations.
• Listr: Advertises compatibility with product filter apps and provides built-in email reminder capabilities. There is no explicit list of broader integrations (Klaviyo, Recharge, helpdesk tools) in the provided data.

If a merchant uses marketing automation or headless architecture, Gift Reggie’s API availability on higher plans may be decisive. Listr’s simpler integration surface is easier to implement but may limit deeper automation.

Implementation, Setup, and Theme Compatibility

Practical considerations include installation friction and theme conflicts.

• Gift Reggie claims that registries take on the look of the theme and are manageable directly in Shopify, easing the visual integration. However, full registry and POS feature sets will require configuration and testing per theme and checkout flows.
• Listr’s guest wishlist approach reduces friction — no sign-in required to save items — and its integration with product pages and product filters simplifies setup. That often results in faster time-to-value for wishlist features.

Merchants with minimal developer support will appreciate Listr’s quick setup, while brands prioritizing a branded registry experience should plan for configuration time with Gift Reggie.

Analytics and Reporting

Data visibility drives optimization.

• Gift Reggie: Provides registry lifecycle visibility and notifications. Stock tracking and registry-level reporting on purchases and reserved items can help brands forecast demand for events.
• Listr: Offers analytics and reports on wishlist activity, top wishlisted products, and email reminder performance. These metrics are valuable for merchandising and price optimization.

Both apps provide the basic analytic signals a merchant needs, but the type of insight differs: Gift Reggie focuses on registry event performance; Listr focuses on wishlist interest and price sensitivity.

Support and Documentation

Merchant support is a practical differentiator.

• Gift Reggie: Notes a dedicated support team available to get stores started. Higher-tier plans often include faster or more tailored support.
• Listr: Support level is not deeply specified in the app description; many merchants on low-cost tools rely on documentation and occasional developer responses.

Given Gift Reggie’s higher review count and higher average rating, the perceived support reliability may be stronger there, but merchants should confirm actual SLAs before committing.

Security, Privacy, and Data Ownership

Both apps operate within Shopify’s ecosystem and must respect customer data.

• Gift Reggie: With registry data often containing personal details and guest info, merchants should confirm how data is stored and how GDPR/CCPA considerations are handled, especially for shared registries.
• Listr: Guest wishlist data and email capture must also adhere to privacy laws. Listr’s guest functionality reduces friction but requires clear privacy notices about email use for reminders.

Merchants should confirm retention policies and their ability to export or delete customer-linked registry/wishlist data.

Performance and Scalability

• Gift Reggie: Designed to handle event-driven bursts (e.g., bridal season) and supports larger registries on top plans. API access suggests capacity for enterprise-level integration.
• Listr: Scales well for typical wishlist volumes, but stores with very high traffic and large catalogs should validate performance under load.

Performance testing in staging before full rollout is recommended for both.

Migration and Switching Considerations

Moving between apps or consolidating tools requires planning.

• From Listr to Gift Reggie: If a merchant outgrows simple wishlists and needs registry features, migration will involve mapping wishlist items to registries or starting fresh registry pages.
• From Gift Reggie to Listr: If registry usage declines, switching to a lighter wishlist-focused app is straightforward but will lose registry metadata.
• From multiple single-function apps to a unified platform: Consolidation often requires data import processes to preserve loyalty points, referral links, wishlists, and review records.

Merchants should review export/import capabilities and ask vendors about migration assistance.

Pros and Cons Summary

Gift Reggie: Gift Registry (Modd Apps Inc.)

• Pros
  • Registry-first workflows tailored for events
  • High rating (4.8) across a substantial review base (172)
  • POS support and stock tracking on higher tiers
  • Themed, brand-aligned registry pages and email notifications
• Cons
  • Can be over-engineered for merchants who only need wishlist behavior
  • Advanced functionality locked behind higher-priced plans

Listr: Wishlist + Reminder (Softpulse Infotech)

• Pros
  • Free tier for low-volume use, premium at $4.99 for unlimited items
  • Automated reminders and price-drop emails to reactivate visitors
  • Social proof counts and guest wishlist reduce friction
  • Simple setup and low monthly cost
• Cons
  • Smaller review base (27) and lower average rating (4.3)
  • Lacks registry workflows and POS features
  • Integration surface is narrower for deeper automation needs

Who Should Choose Which?

• Choose Gift Reggie if the store sells products commonly purchased as gifts for events (weddings, baby showers), needs group gifting and registry pages, requires POS support, and values a themed experience that integrates with staff notifications and inventory controls.
• Choose Listr if the primary goal is to capture wishlist intent, trigger reminders and price-drop alerts, and minimize monthly spend. Listr is suited for stores that want a fast, low-friction wishlist that drives reactivation without registry complexity.

The Alternative: Solving App Fatigue with an All-in-One Platform

Single-purpose apps like Gift Reggie and Listr solve specific problems well, but they introduce two significant operational costs: functional fragmentation and maintenance overhead. App fatigue — the cumulative burden of installing, configuring, and paying for many single-feature apps — can slow growth, increase monthly bills, and create integration gaps that hamper reporting and customer experience.

An integrated retention platform reduces those costs by combining multiple customer-facing features into a single, consistent system. Growave promotes a "More Growth, Less Stack" approach: a suite that merges loyalty, referrals, reviews, wishlist, and VIP tiers so merchants can orchestrate retention programs without managing separate apps for each function.

Why consolidation matters:

• Consistent customer experience across loyalty, reviews, wishlists, and referrals removes friction and improves conversion.
• Unified data allows better segmentation and automation — for example, rewarding points for leaving reviews or adding wishlist items, then triggering personalized emails.
• A single billing and support relationship reduces admin time and simplifies troubleshooting.

Growave’s platform merges the core retention tools that many merchants eventually assemble via multiple apps. Merchants can consolidate retention features and reliably scale without juggling dozens of vendor dashboards. Explore how to consolidate retention features by reviewing Growave’s pricing options and plan comparisons to determine the best fit for order volume and support needs (consolidate retention features).

Growave Feature Highlights (How It Replaces Multiple Apps)

• Loyalty & Rewards: Growave’s loyalty engine supports customizable points earning and burn rules, VIP tiers, and reward actions that increase repeat rates. Merchants looking to build loyalty and rewards that drive repeat purchases can centralize points, tiering, and custom actions without external tools.
• Wishlist: Growave includes wishlist functionality as part of the retention suite, eliminating the need to run a separate wishlist tool and ensuring wishlists integrate with loyalty and email automation.
• Reviews & UGC: Integrated review capture and display helps merchants collect and showcase authentic reviews while tying review incentives into loyalty mechanics.
• Referrals and VIP Programs: Native referral campaigns and VIP tiers support customer acquisition and retention without adding plugins for referral tracking.
• Integrations: Built to connect with marketing automation, helpdesk, and subscription platforms, Growave reduces middleware complexity and supports enterprise use cases.

Growave’s model aims to replace the operational tangle that emerges when small, best-of-breed apps are stitched together. For merchants evaluating consolidation, a direct way to assess fit is to install Growave from the Shopify App Store and test feature parity in a staging environment.

How Growave Addresses the Weaknesses of Single-Purpose Apps

• Consistent cross-functional campaigns: Instead of syncing wishlists with loyalty via manual integrations, Growave enables combined campaigns natively — for instance, awarding points when a customer creates a wishlist or makes a referral.
• Centralized analytics: A single source of truth surfaces how wishlists feed into purchases, which products drive loyalty points, and which referral campaigns are most effective.
• Reduced costs and vendor management: Consolidation often lowers the total monthly spend compared to paying for multiple apps as the store scales. Merchants can compare plan economics and anticipated order volumes to evaluate break-even points on consolidation (evaluate plans and pricing).
• Enterprise readiness: For stores on Shopify Plus or those scaling internationally, Growave supports advanced customization, multi-language stores, checkout extensions, APIs, and dedicated support tiers. Review platform capabilities for larger stores at the page for solutions for high-growth Plus brands.

Merchants interested in exploring how a consolidated stack would work for specific workflows may prefer a live walkthrough. Book a personalized demo to see how an integrated stack improves retention and reduces operational overhead. Book a personalized demo.

Practical Migration Scenarios to Growave

• Wishlist consolidation: Import existing wishlists from a lightweight app like Listr into Growave’s wishlist module so customers retain saved items while gaining points or VIP recognition for actions.
• Registry replacement: For brands that want registries plus loyalty, Growave can replace a registry app by combining wishlists, VIP perks, and referrals to create event campaigns that mimic registry behavior while adding loyalty incentives.
• Review incentivization: Move review solicitation and rewards into a single platform, linking review submissions to points and creating a feedback loop that fuels social proof and merchandising decisions.

For a detailed cost-benefit analysis, compare the current spend across wishlists, review apps, and loyalty tools to the consolidated plan that aligns with order volume and required feature set. Merchants can review plan tiers and feature sets to choose the most suitable consolidation path (compare plans and billing).

Integrations and Extensibility

Growave integrates with popular platforms used in growth stacks — marketing automation, helpdesk, subscriptions — which reduces the need for custom API work:

• Marketing automation and email platforms like Klaviyo and Omnisend can receive event data for tailored flows.
• Subscription and checkout integrations (Recharge, Checkout extensions) allow loyalty rules to interact with recurring orders.
• Helpdesk integrations (Gorgias) let support teams access loyalty and wishlist information for better service.

Merchants curious about deeper technical fit can review integration capabilities for loyalty flows and review display and get setup support by installing the app or requesting a demo. For merchants building long-term retention programs and needing premium support, Growave’s higher tiers include a customer success manager and launch plan to ensure migration is smooth (consolidate retention features).

Why Merchants Often Choose an All-in-One Solution

• Faster iteration on retention programs because all modules share data and event triggers.
• Lower UX friction for customers: points, referrals, wishlists, and reviews feel like parts of one loyalty ecosystem, not disconnected interactions.
• Reduced administrative overhead: one dashboard for configuration, reporting, and billing.

For merchants ready to move from multiple single-purpose apps to a consolidated approach, Growave’s suite provides a practical migration path and tools needed to scale retention programs.

Implementation Checklist: Choosing the Right Path

When deciding between Gift Reggie, Listr, or consolidation with Growave, evaluate against these practical criteria:

• Business model fit: Are purchases event-driven (registries) or demand-driven (wishlists and price sensitivity)?
• Scale and volume: Do current order volumes justify advanced features like POS integration, API access, and dedicated support?
• Technical resources: Can the team maintain multiple apps, or is centralized management preferred?
• Integration needs: Are deep integrations with Klaviyo, Recharge, or helpdesk tools required?
• Budget calculus: Is minimizing monthly spend the priority, or is maximizing ROI via increased AOV and LTV more important?

Answering these questions helps determine whether a single-purpose app or an all-in-one stack is the better strategic choice.

Conclusion

For merchants choosing between Gift Reggie: Gift Registry and Listr: Wishlist + Reminder, the decision comes down to intended use and growth plans. Gift Reggie (172 reviews, 4.8) is the stronger fit for stores that require event-focused registries, POS support, and stock-aware registry workflows. Listr (27 reviews, 4.3) is the better fit for merchants who need a low-friction wishlist with automated reminders and price-drop alerts, often at minimal cost.

Beyond choosing between two single-purpose apps, consider the operational and strategic benefits of consolidating retention tools. An integrated platform reduces tool sprawl, centralizes data, and enables combined campaigns that lift retention and lifetime value. Merchants seeking a consolidated solution can compare plans and features and evaluate how much complexity consolidation would remove from their stack by reviewing Growave’s pricing and plan options. Compare plans and pricing to evaluate consolidation.

Start a 14-day free trial to test how a unified retention stack can replace multiple single-purpose apps and accelerate retention-driven growth. Start a free trial

FAQ

Q: Which app is better for event-focused shopping like weddings and baby showers? A: Gift Reggie is explicitly designed for event registries with features such as password-protected registries, registry messaging, POS support at higher tiers, and stock tracking. These tools directly support group gifting and event workflows that Listr does not provide.

Q: If the goal is to convert wishlist interest into sales with price-drop emails and reminders, which app should be chosen? A: Listr specializes in wishlist reminders and price-drop notifications. Its Premium tier offers customizable email templates and unlimited wishlist items, making it a cost-effective choice for merchants focused on reactivation through price or reminder triggers.

Q: How does an all-in-one platform compare to specialized apps? A: An all-in-one retention platform consolidates loyalty, referrals, reviews, wishlist, and VIP tiers under one roof. This reduces integration overhead, creates consistent customer experiences, and centralizes analytics. For merchants who use multiple single-purpose apps, consolidation often improves operational efficiency and unlocks combined campaigns that single-purpose apps cannot deliver individually.

Q: How should a merchant evaluate value for money between these options? A: Assess the cost relative to the outcomes each tool enables. If registries drive meaningful incremental sales and require POS or stock-aware workflows, Gift Reggie’s tiers may deliver better value for money. If wishlist-driven reactivation at low cost is the goal, Listr’s free or $4.99 premium plan is attractive. If the objective is to build a layered retention strategy across loyalty, reviews, referrals, and wishlist, consider comparing cumulative costs of single apps versus a unified platform and estimate the operational savings and uplift from consolidated data and campaigns. For a practical starting point, review consolidated plan options to compare expected billing and capabilities. Compare plans and pricing